Companies needs to stop hiring these fake 'intelligent' 'innovative' r*tard3d Bosses.Grossly overpaid to the extent of being cr1m1nal Most companies have these m0r0ns at the top.Fire them all.Hire people who know the industry instead of hiring overpaid m0r0ns like this
also Logitech mice lasting lmao, ive had 8 G502s and ive only paid for 3 ever, the switches keep taking a shit. Latest one is a G502 lightspeed that had a switch go wonky.
@@Wehra96 My lightspeed lasted a good long while but I used to go through deathadder switches a lot when I was a ragey gamer. You been slamming on your mouse? The X Plus I have now has optical switches so that problem is pretty done with tbh.
@@ttterg6152 drivers mainly, or stuff to program macros and dpi and other such settings. the difference is that instead of that stuff coming for free like it already does with mice which have that they want to charge you for it.
@@ttterg6152Gaming mice have software that allows you to programme the buttons. I have a G501 which uses this type of software. If they bring this in it’s going straight in the bin and I’ll buy another manufacturer.
I recently bought a Logitech keyboard. To use its function keys (like a calculator or email shortcut key, that sort of thing) it required a Logitech account registration. It was back at the store that same hour.
There are small companies that sell really great keyboards (specifically, mechanical keyboards) that are customizable to your needs and wants. At least in my experience, these companies provide the software for free if you buy their product, and unless you want really specialized features, you often don’t even need to download it. I would never buy a Logitech keyboard when there are people out there selling superior products without the bait and switch.
They already do charge for Air/Oxygen in Hospitals/Clinics/Ambulances. I was charged one time _(1996)_ for Oxygen in a NYC Ambulance that I was never given nor needed. I disputed it but they continued to Bill Me. I never paid it.
Big corporations would cut down all the trees for profits, blame citizens for climate change, then they would pay the government to make it illegal for regular people to keep real trees, then they would find a way to produce oxygen in a factory, then start selling air by the can. Basically the Lorax but with extra steps
The lady is tripping balls if she thinks people will pay a subscription for a mouse. I'd use an old shit encrusted roller ball mouse before id pay a subscription to use a mouse. Lunacy!
no she is probably banking on most of the mice breaking within a few years and the way to get a new is to get a subscription. Ensue the cyberpunk reality of people making mice in their garage with junk parts like lasers from disc readers and cameras from phones and webcams.
The mouse you own right now is already a "forever" mouse. Yes things wear out, like the micro switches, pads, and contacts, but they all can be replaced for about five bucks, learn to do that, and you have a forever mouse.
Recently replaced buttons in my mouse because it's a nice one to me. Four years old, 150 Euro back then. New buttons for 12 bucks in total, a few minutes soldering. She's like new again.
Bravo on the push for sustainability but most people buy a cheap mouse and replace it, and also don't have the time, equipment or skills to repair a broken one. I admire those who do.
@@CST1992 Nah, you can just order the replacement parts from them. Subscription for the tech doing it for you, instead. God knows I've paid a one-month subscription to Staples once or twice for their tech to do something for me that I felt was out of my skill level, and done so happily. I'd rather be out 100 bucks for a technically 5 bucks repair than figure out how I can break my mouse completely and get 2 years off my lifespan from stress and then have to get a new mouse anyway.
Many of these rich people are often out of touch with reality. They think everything is some kind of Rolex to be admired without function. Apple made gold apple watch (1st gen) and realized they can't update hardware with software.
@@wellbi isn't there a film like that where justin beiber or some singer-dancer-skinny-celebrity actor guy is like a repoman for body parts? not the one where n-sync guy a clock on his wrist that it runs out you die but similar to that. jude law? might be jude law - repos synthetic organ parts in some gta 4 era film that's the same brown gray color as well? 🤷♂
Prompt: Imagine you are the CEO of a major company that is marketing a new product; Be sure it is 5,000 words, double space, Times New Roman, 12 point, in Chicago style.
In my book, a "forever mouse" is one that has insanely good battery life and whose buttons never wear out or misclick. Also, why in the world do mice even need software updates?
@@mirfan-2020 The other companies soon will do the same thing regarding subscription model. Probably only chinese companies will not do it, they don't seem to care about subscriptions.
This method of making money will backfire, I am so tired of paying subscriptions to every darn thing. I am about to cancel everything and I hope everyone else will too.
Rolex are known for scummy buinsess tactics like artificial scarcity so maybe its an apt comparison. Not in regards to the craftsmanship, although you could argue about the value proposition compared to other watch brands, but in regards to the business itself.
My mouse is ALREADY A FOREVER MOUSE -- as long as it doesn't physically break. WTF is this "constant software updates"? Who needs software updates for a FORKING MOUSE?!? What a lunatic.
They day i go to use my mouse and a window pops up saying i have to pay a sub to use it, it's getting tossed into the trash and i'm buying a different brand.
Throwing away your Logitech mouse just because you're prompted for a subscription won't fix the issue. This is because, with a Logitech computer, you won't be able to use a different type of mouse, similar to certain printer ink cartridges. If you don't purchase the specific type, your printer won't recognize them.
@@k0h69 they were forced by EU regulation. Logitech skirts those regulations by using micro usb and usb-a which are still common standards, even if old.
@@ArgoshI was about to say lol. Apple didn't give in because they wanted to or because it would be better for consumers, they gave in because they literally had to to keep selling their products in the EU.
@@Argosh Yeah ik, but they could've skirted around the regulations the same way, but didnt cause it's a downfall in quality. But Logitech is still choosing to stay with the old regulation adapters which are worse, for who knows what reason... makes me cry inside
A few of the most annoying things nowdays are: subscriptions for things I use once a month and updates every week breaking everything. It's beautiful she says
I am bothered by the fact of my Lightspeed mouse & keyboard need two dongles. Every other Unifying receiver just use one (And I finally have unifying spares)
@@BrianLuxe It’s a complete joke. They’re just cutting corners out of greed. Same with how their Logi Bolt isn’t backwards comparable with their Unifying receivers. Now that they have a brain dead diversity hire CEO who thinks a “forever mouse that’s like, diamond encrusted” is something anyone wants, the greed and bad engineering are only going to get worse. They made one good scroll wheel like 15 years ago and have been milking it ever since
@@pirx9798 Maybe a subscription for a time-shared braincell live rental service paid with fully digitalized non-refundable bored ape™ crypto tokens could bring this passion project into reality? Hmm.. Maybe we should produce a plan to research a schedule for Teams meeting to supercharge our collective brainstorming session.
I'd rather like them to make mouse button that won't wear off. The number one problem with mice (computer, not animal) in my office are either the button become double clicking, or keep fail at dragging, or won't click at all.
And to stop himself from bursting out laughing in her face. I'm not sure I'd be able to control myself. I'd probably think that she was making a joke. A subscription mouse? This woman can't be serious!
it's proof that CEO's live in a different world than ours... like how she keeps hyping up that mouse comparing it to a rolex & diamonds etc... you're off your rocker mate.
@@moe47988 ok the vast majority of CEO's then. I haven't met or seen a single CEO that has any sense of reality left. Just like politicians. They have had no real struggle for a long time and have forgotten how reality works.
the irony is that she's forgetting that a Rolex doesn't need software updates or a subscription to keep serving its purpose. The Rolex is quite literally forever, while the "forever mouse" isn't "forever" because you can't use it "forever" without a subscription. this is one of the dumbest things I have ever heard!
It gets you an $8/mo credit charge and having your DPI and other settings revert to default every few weeks, with an annual interface update that removes half the options you relied on and hides the other half in a new location you have to figure out. It's brilliant. Just what everyone has been demanding for decades.
Yup. This CEO is crazy. I can’t get over the fact that she doesn’t even understand her own product lol. I literally clicked on this video with a 17 year old USB Logitech mouse that still works great. I will use it until the day it breaks. I don’t need anything fancy to surf the web or do my work. Maybe gamers use mice that are more heavy duty, but your average office worker (such as myself) can use the same mouse for ages and be just fine.
Comparing to Rolex. Literally something you never need to update or connect online. Just super high quality parts and engineering. You can replace every single part if needed.
What’s also bizarre about the comparison is that Rolex would be the exact opposite of what the concept is going for. You don’t pay a subscription to Rolex if you bought one ages ago.
@@ab-hx8qe Yep, the whole point was that Rolex is a total opposite of Logitech and their subscribtion idea. Expensive luxury brand that produce items that last you forever. Closest thing I can think of is some car company + idiotic subscribtion additions that people hate.
@@CrashNickerNo warranty after 5 years but mechanical watches get serviced once every 5 years (similar to a car). So it's not like its useless once the 5 years are up
Goodness. What if they charged more for some letters or numbers as well. Could change our language forever. I'll only use the letter f from now on as it's f cheapest on the subscription
Because their build quality is utter crap. And their mice are prone to a debouncing bug which exhibits erratic click behaviour. They reckon they can “fix” hardware failures with software updates. NEVER buy logitech products!
It's super annoying that these days, things are either engineered to break so you must repurchase it in the future, or you must pay for a subscription. You don't have to ever stop paying for your things. The companies own us.
Tesla is pulling it off, premium navigation, premium connectivity its crazy. Standard connectivity is 8 years and then you'll have to start paying even for standard.
@@sljkwhich wouldn't be such a problem if you were allowed alternatives. But because Tesla refuses to implement Android auto or Apple CarPlay, if you want any navigation, it has to be theirs. Because they don't implement a removable SIM card, if you want any connectivity, it has to be theirs. And because you can't set the server the car connects to, if you want any remote commands, it has to be theirs. I sold my Tesla this year, I bought a Ford. I have no intention of paying for their navigation package, because they support Android auto. And that was one of the reasons I went with them.
Typing this on a Logitech keyboard and using a Logitech mouse. I have 3 or 4 of both. I also purchase for work. I will NEVER! buy another Logitech product if they start charging subscription fees. NEVER! Fire this "CEO" and get someone who understands computer hardware.
@@TomJakobW it's like when career politicians who were born into wealth say they "understand the struggles of the working class" when they clearly don't understand anything. Logitech's CEO doesn't seem to know what any of the products this company sells are.
My gut reaction was I hated the idea of a subscription mouse. But the more I thought about, I hated it even more. NO MORE SUBSCRIPTIONS. None! Zero! Zip. Nada.
The problem isn't that they want to do it, it's that it puts the idea into the other brands head as well. It only takes them one success story (which idiots will indeed enable), for others to jump on. And then it becomes the only option.
Bwahahahahahahah. The idea of the smart business show runner is a myth these days. The industry is overrun with collage "educated" midwitts who thinks "line goes up" and short term gain over long term stability are the keys to winning. They're probably thinking they'll save millions not having to make new mice and make millions forcing people to pay every month to use the hunk of junk. They've been whispered sweet nothing by WEF agents on how the consumer market will be force to comply and are chomping at the bits for that future.
@@quidoquidenzis5374 if i were you and software kept breaking for no reson i would think about buying new hardware. if it is not necessary i just wont use it.
I'm confused by the watch comparison. A forever watch is a finely crafted mechanical self winding device. If you ever end up stranded on a desert island, your forever watch will carry on working till you die. A mouse that needs software updates is the antithesis of a forever watch.
She was talking about digital smart watches... which have batteries... that die. Edit: Err... just watched 10 seconds more and yeah she's comparing a mouse to a Rolex.
I wonder if that was the concept that the engineer wanted to show her. A wireless mouse that charges itself. And that absolute dounce understood what she wanted to understand. A way to suck more money from already poor people. I guess we can all eat our Rolexes if we can't afford anything anymore huh? Out of touch pos
exactly. a forever watch is a one time purchase, and the product will work for more than a lifetime exactly the same as it was out of the box, with no batteries that need to be replaced or features that need to be added through updates. The polar opposite of what she's saying
It’s corpo speak for the business model we are currently using only gets us this much money. But the gaming industry is charging for their product and then they also make $$$ over the life of that product. We want more money so we are going to charge for the use of our product. A watch is useful. Our mice are useful. You can upgrade your watch to a diamond encrusted watch. Well with the monthly subscription it’s basically the same thing. The subscription model is the best way to have the newest and shiniest mouse. They don’t care how delusional it is. If it makes the company but more importantly the shareholders more money then they will HARD sell the F$&@ out of it.
Imagine, soon people will be considering subscription based clothes business model systems - You pay monthly for your clothes which looks good and you get software updates on them and you never have to worry about them again, but if you don't pay, you'll simply go out naked...
I recently retired a Microsoft mouse because it was old and crusty, and I wanted a nice new red one. But the Microsoft mouse is still working. A decently made mouse is already a Forever Mouse.
It's called "DEI" & it's the new thing for big tech companies. Don't hire based on ability; hire based on sex, orientation, skin color, etc. This kind of stupidity is ruining the WHOLE WORLD.
So what happens when the hardware fails? As they usually do, the buttons stop working, the scroll wheel gets jittery, do we get a new mouse? If not, that is not a forever mouse.
@@GsusIsKing So in essence they are willing to give up creating products which are specifically designed to break at some point, no way. All these companies are investing a lot of money to figure out how to create their products in a way where the product breaks or gets worse intentionally by design over time.
I have multiple Logitech mice from a decade ago that are still trucking, albeit with kinda wonky scroll wheels. They cost something like $20. Once. Can't wait to see Current Logitech charge ten times the price on top of a subscription model to maybe come within a couple stone's throws of their legacy durability.
it's like when BMW tried to do a subscription model for the heated seats. The seats in your car. The seats that have heaters already built into them and costs BMW nothing if you run them. Those seats.
Don't forget Toyota's attempt to require a subscription to use the remote start feature on your key-fob. Before the public backlash to that announcement caused them to reverse course, they were just one software update away from completely disabling the ignition switch if you didn't agree to a monthly ransom.
Thats so weird, like how would it be even implemented legally? Like if i own a car repair service and just bypass this shit there wouldnt be any reprocussions, cause its my customers property. And what if i sell cars and just hotwire the heated seats before selling them bumping the price a little for the work? Sounds completely legal too. Probably nullifies the car warranty though
In the age of 3D printed everything, including wide variety of mice, Logitech decided on a subscription mouse. Solid, solid movie there. True certified #ProGamerMove there
@@Ultima64 It's harder to generate and explore new ideas nowadays even with technological advancements. And investors will always request that X% profit regardless.
I love that she compares it to a Rolex, which the majority of computer users worldwide can't afford in the first place. The disconnect is out of this world! I have 35-year-old mice in my hardware collection that still work just as well for everyday computing. Heck, I've still got non-optical mice that work just as well as they did when I bought them. I got your "forever mouse" right here.
If I'm ever at a place in life where I could reasonably justify buying a Rolex, I don't think I would ever be doing productivity work on a computer at that point. I'll be retired to my cabin in the mountains and never thinking about doing work on a computer again.
Her analogies with other sectors and products don't make sense either. People buy Rolex because of its quality, heritage and exclusivity. The quality has functional benefits and physical benefit, in the case of a mouse gluing diamonds to it has zero benefits other than making it more exclusive. I would love to see Logitech put some of these ideas into practice since I need a good laugh.
Maybe they wanna replace my mouse balls! ha-ha The rubber roller on my M325 has worn off like 5 years ago, and now it's down to the bare metal which is cool, it will lasts longer. But they ain't getting a subscription penny from me... over the dead body of my mouse! lol
Oh, when USB stops being a thing, they'll provide software to run on the new release. Because your mouse is so high quality that it'll outlast international standards that have been around for decades.
@@darrennew8211 Any paid drivers they make would be cracked in 2 days, as a protest. And hardware doesn't last forever. My G502 is still going after 6 years but it'll die one day
@@darrennew8211 Read your comment again, there's no clear sarcasm in it. Plus it's a wireless mouse anyway, and you were saying it's higher build quality somehow
@@adamgreenhill110 Wow. No clear signs. OK. Anyway, it's still USB, unless you can't use it to talk to your BIOS, which seems like a really crappy mouse.
Its just part of WEF project / idea " you will own nothing" .... Everything goes this way. You dont own games anymore, movies, houses if you dont pay with hard money ect ...
I hadn’t even thought of that! But now that you mention it, I have a perfectly functional computer that I use for everyday business that windows has now deemed to be too old to ever update again. So my windows “subscription“ is no longer valid on this computer, which means I am now going to be forced to go buy another computer even though this one works just fine. But in the mean time I have to keep paying my windows subscription to keep the computer running.
Not to mention their mice don't even last 3 years. My M720 started drifting this year and it had only seen a couple years of occasional use with a laptop. And that's one of their better products. I had one of their cheaper mice end up with a permanent double click after a year or so of use.
@@Lurch-Bot same with my logitech g600 .... double clicking started after only a year.... like how hard is it to put a 1 dollar switch inside instead of a 5 cents one???
I have used Logitech mouse for the last 15 years or more. Always Logitech. But if i'm forced to pay for a subscription to my mouse, i'll go and buy any stupid gamer mouse and no more Logitech!
@@jamesofallthings3684 Oh you think so??? For you it is trash - for me is the best value for my money. Let me guess: you're a gamer?? At least you could tell what's you're problem instead of vormit all over you're keyboard
I heard "forever mouse" and thought it's like "IBM model M" durable or maybe easy to repair/upgrade. I started thinking how cool it would be to just drop in a new sensor... Nah, subscription mouse. And when the journalist almost says flat out that it's shit, that CEO answers "Yes, but it's gorgeous" and "You pay a subscription and never have to worry about it again". These 2 statement really trigger me.
For real, I love the idea of a "forever mouse." Something I never need to replace - and honestly I don't think I need to upgrade my 5 year old G602. Let me customize and update the palm grip and buttons - great. But it would NOT have constant updates. I don't mind running the Logitech software... except it's bad. A subscription for any of it? Yikes.
@@WillKlein well yes a customizable mouse for productivity is fine, excellent even, because sensor and weight doesnt matter and ergonmics and function is key. but on the gaming side, hardware needs to be upgraded to keep up. we thought the PMW3360 was peak gaming mouse sensor and 1k polling rate was a goal to break through and now were at sensors even more flawless and even higher polling rates. and both hardware and software needs to evolve. weight, shape, skates, so much that goes into a gaming mouse hardware. so a forever productivity mouse is feasible (without subscriptions), a forever gaming mouse is probably impossible. and G Hub has been fine for me if not on the heavy side, but its polished enough that I dont mind having it installed and perma closed until I need it.
Ehhhhh Kinda-sorta. The tracking algorithms on optical mice might be refined to get more accuracy and reliability, but most of that's a solved problem as it is.
Most of the time this is true however for gaming i have multiple different profiles for different games and use software to set buttons to do certain things. However i would never pay an ongoing fee to do this.
I'm up for customizable buttons. Your mouse has DPI buttons? What if those were volume buttons instead? Because you set your DPI once. But a little but of customization isn't bad.
"one of the things people upgrade most is there mouse" wtf? Why are people upgrading their mouse? What was wrong with the mouse that came with their dell or hp in the early 2000s? 2 buttons, a scroll wheel, and an optical censor that's all you need. Now trackpads on the other hand if they made them for desktop and got that working that would be amazing but ya the standard mouse needs no updates.
4:30 She's not intelligent at the position. There's a name for it I don't remember, but its the effect of getting promoted until you are at a position you are incompetent at
@@kimMooCow not even peter principle in this case unfortunately, she joined the company in 2023. none of her previous companies were tech companies, primarily retail companies, not even ones that had such a public face as logitech. it's clear this is all new to her. if i were a betting man, she likely got hired on as desperation for filling a leader role, see it all the time. executives are such a joke man
First, it started with online games. Then, it was for every word processor and graphics editing software. Then, it jumped industries to car seat heaters and high beams. And now, we’re back to computers with trying to charge a subscription to use your own hardware you already paid for. And people still won’t learn.
honestly a “forever mouse” could have been a bomb idea, like imagine a custom moulded, designed and configured mouse for someone who would pay a bit more for luxury, and it would actually deliver some value while minimising waste in buying mice that don’t fit you. But nah subscriptions are where it’s at for Logitech
My oldest mouse is 37 years old (Amiga mouse), and still works perfectly. With a adapter for a few bucks i even can use it on my brand new pc. And this mouse wasn’t even expensive…. So what can the „forever mouse“ do better so i need to pay a subscription- forever?! (Fun fact: dpi changes weren’t a thing back then, but i have an old ps2 gaming mouse, that i doesn’t use anymore, but still works. That mouse has a button to change dpi, which still works today. Granted, it’s not THAT old, only 25-years or so 😉)
There is no such thing as a forever computer or forever peripheral. The hardware improves and the old needs to be replaced. I just replaced my mouse because my old one was outdated. I kept my outdated computer longer than I wanted, but that was a budget issue. If 10:38 Logitech wants to charge me rent (because that is what a subscription really is) on a mouse I already paid good money for, they can kiss my business goodbye.
You had "outdated mouse" so you've changed it?😂😂 I think you can take this lady for a date😂 I'm writing this using old, steel/rubber ball mouse made by Optimus in 90's. Love it, works on all surfaces. Logitech is nownbanned in my house and company.
It's a mouse, It doesn't need updates. There's only so many functions that a mouse can have. Every mouse that I have ever bought has never needed any updates so.... Yeah. This is a cash grab. I'm seriously thinking about abandoning any company requiring an unnecessary subscription.
A true forever mouse would need replaceable batteries and switches at a minimum, and we know there's no way they'll build that. To them, a forever mouse is the same shit they've been making for years packed in a new shell with software updates they'll charge you for.
I swear 99% of people who replace their mice do it because the switches packed up. Double clicking or straight up not registering clicks. Or battery degradation now that everything is wireless. I hope the mouse market moves towards hot swappable switches like the keyboard industry and like the Endgame Gear OP1, so that we don’t have to replace the entire mouse when it stops working. Logitech has the resources to make the Framework Laptop equivalent of their mice, but I guess it would actually be less profitable overall so they would never do it
and this is why chinese mouse are winning in all price range. You want a very premium mouse? Here. You want a budget option with replaceable hardware til you don't like its shape anymore? Sure. Sometimes, it's not about fixing double-click switches but more about trying out new different switch without owning a box-full of gaming mice
@@Breezee80 Yup, and especially considering that sensors and latency have reached near perfection I feel like the only way for a mouse to become outdated is thanks to innovations in shape, build quality and switches
@@HopelessAutisticBecause he's constantly working, fighting for people to still be able to own what they buy, get things repaired and be able to repair things on their own? What part of this screams alpha male influencer type to you?
IF THIS STUPID THING HAPPENS, some products from a large Asian country will take up the slack in the market, and Logitech will be a footnote in history.
The funniest thing is that mouse is already a "forever" product, because hardware if designed and treated right, can really last forever. Which I can't say about logitech's mouses' switches (with only several exceptions like G502, which is also kinda funny). Like we didn't know HP tried this business model with cartridges and everyone hated them.
exactly, human hands don't meaningfully change over time so a device designed to relay clicks from your fingers to your computer doesn't need to change either. I just recently watched a video where a guy cleans up a crusty old microsoft intellimouse and it worked perfectly fine. if you want repeat customers as a HID company you need to do something like come up with new colorways, a new form factor, or convince esports players their mouse needs some new gimmicky feature to make sure their input registers 0.001ms faster than the other guy's.
@@xXx_Regulus_xXx I just bought my 4th mouse in two years not because I wanted but because they just break in less then a year. And I'm not even a gamer :(
I have a Logitech g402 that was pre-owned when I got it (about 3 years ago) and it’s still pretty good. They already made a forever mouse, just one that doesn’t give forever profits
Logitech also have no support for repairs or maintanance. They have no in house repairs service, and when I reached out to pay for out of warranty repairs they said I should take my keyboard to a 3rd party repair store. But they don't provide any spare parts to 3rd party retailers. I spent about 30 minutes with their online chat service saying how rediculous that is, but they saw no contradiction.
They probably agreed with you, but they can't do anything about it. One thing you need to understand when dealing with customer service is that they are there to be your verbal punching bag. They aren't there to help you in any way that would cost them money.
@@rn2787 Not always true. The difference between Customer Service that is authorized to solve problems and CS that isn't is very clear from your first interaction.
My first non-roller ball mouse was in about 2000 or something. It was a Logitech. Plugging it into our Windows98 FE (First Edition) USB port, Windows displayed "New Hardware Detected....HID" and it was done and set up. That was technology from 30 years ago - USB plug and play. Now they are devolving, the same company that brought me a mouse where the first time I was not raging at playing Command and Conquer due to my cursor only moving vertical due to dirt on the inside.. I am sure if I plugged it in, it'd still work, almost a quarter century later.
That's the only way for them to get these high-profile interviews. Interviewers need to balance how hard they push or there will be zero interviews. It's really up to us to see right through the BS responses, the interviewer isn't going to spoonfeed their audience the conclusion
The greed of these companies is fucking wild. The comsumer helped them become a multi million/billion dollar company and their thought is to how to make themselves richer instead of improving their product. Every fucking mouse i owned from them develops double clicking. They need to worry more about fixing that issue.
@@RichD1It's neo-liberalism, a mixed market. But either way, there's going to be a competitor to steal the customers that Logitech will lose from this.
Dude mang. That's the nature of electronics. Plus, all the chronic you toke near it is the biggest cause (and/or tobacco.) Honestly? Buy a can of DeOxit, turn it to low pressure and it will last you 20 years. Open it up, spray into the tiny holes then isopropyl the hell out of it. Serious. You will not have to do it again for 5 years if you do the job well enough. You DO have to do a good job. Not just spray and be like, 'ok." Click the button like a lunatic while you're doing all this. It dislodges dirts and grime. You're welcome.
For a mouse subscription, I want a mouse that is tailor-made to fit my hand, a technician that comes into my house every month to clean my mouse spotless, replace it everytime a new model comes out, and massages my hands after a long session.
"It's like a really nice watch" You are expecting me to pay monthly for a mouse and using a gosh darn watch as a comparison? That is like saying "You know, our subscription based stove is just like Netflix."
I don't pay a subscription on my Rolex. I own it, and I expect to own it for the next couple of decades. Once every 10 years or so I take it in for service.
I pay $10 a month to use a smart watch my service provider just gave me. But that's different. I'm paying for a service. A subscription mouse is not a 'service'. They make their money because I give them enough money to cover their wholesale cost in 18 months or so but I'm probably going to be using that watch (and paying the $10 per month) for 3-5 years.
@@Lurch-Bot That is an installment based payment plan, kind of like when you are buying a house. You own the item once you have paid the equivalent of its cost, like how you own a house after you pay off the loan. The only difference is that one is a separate loan and the other has the cost built into your existing bill.
Was subbed to 2 streaming services. Netlfix cancelled last month. Cancelling Nebula later in the year. Not a big subscription guy, but I'm done with this shite lol
the only subscriptions that are reasonable are for music and movies/series excluding amazon prime where u still need to pay for some content when u already have a subscription
It is a frick’n mouse. Two buttons, middle roller button, forward, middle and back thumb buttons. What would a $20 a month subscription for software updates do to the mouse? It is already calibrated and does what it is supposed to do. Software wouldn’t make it any better. I will just stick with my $30 wireless mouse I have had for 5+ years with no sign of fading. You can keep your forever cash rolling into YOUR pockets mouse. I for one wouldn’t use it.
![ลองสุ่มไอโฟน 990 โกงมั้ย? [ โกงมั้ยครับ ep.101 ] | DOM](http://i.ytimg.com/vi/bfsWe0j492k/mqdefault.jpg)
Bro Logitech digging their graves with this one💀
They been digging a good long while...
For real. Guess I'm not buying another logitech device.
it's the beginning of the funeral 💀
A forever mouse 😂I’ll just buy Chinese mouse
Companies needs to stop hiring these fake 'intelligent' 'innovative' r*tard3d Bosses.Grossly overpaid to the extent of being cr1m1nal
Most companies have these m0r0ns at the top.Fire them all.Hire people who know the industry instead of hiring overpaid m0r0ns like this
She’s acting like 90% of the consumer base buys a mouse and expects updates like it’s a video game
Who knows, it can be 😂
The driver updates for Logitech products have already caused more problems than they've solved.
She acts like mice need updates ever.
also Logitech mice lasting lmao, ive had 8 G502s and ive only paid for 3 ever, the switches keep taking a shit. Latest one is a G502 lightspeed that had a switch go wonky.
@@Wehra96 My lightspeed lasted a good long while but I used to go through deathadder switches a lot when I was a ragey gamer. You been slamming on your mouse? The X Plus I have now has optical switches so that problem is pretty done with tbh.
_"software and services that we constantly update"_
It's a MOUSE.
What kind of software could a mouse even have?
@@ttterg6152
The software that renders it useless as soon as it cannot detect your monthly subscription fee, of course.
@@ttterg6152 drivers mainly, or stuff to program macros and dpi and other such settings. the difference is that instead of that stuff coming for free like it already does with mice which have that they want to charge you for it.
@@ttterg6152Gaming mice have software that allows you to programme the buttons. I have a G501 which uses this type of software. If they bring this in it’s going straight in the bin and I’ll buy another manufacturer.
@ttterg6152 They'll probably create software for the mouse JUST SO they can charge you.
I recently bought a Logitech keyboard. To use its function keys (like a calculator or email shortcut key, that sort of thing) it required a Logitech account registration. It was back at the store that same hour.
what the FUCK
🤣🤣
There are small companies that sell really great keyboards (specifically, mechanical keyboards) that are customizable to your needs and wants. At least in my experience, these companies provide the software for free if you buy their product, and unless you want really specialized features, you often don’t even need to download it.
I would never buy a Logitech keyboard when there are people out there selling superior products without the bait and switch.
Literally no end to corporate greed. They would charge a subscription to the air we breathe if they could figure out how.
They already do charge for Air/Oxygen in Hospitals/Clinics/Ambulances.
I was charged one time _(1996)_ for Oxygen in a NYC Ambulance that I was never given nor needed. I disputed it but they continued to Bill Me. I never paid it.
Big corporations would cut down all the trees for profits, blame citizens for climate change, then they would pay the government to make it illegal for regular people to keep real trees, then they would find a way to produce oxygen in a factory, then start selling air by the can. Basically the Lorax but with extra steps
Word for word
China already did it
Give them a way to do it , they will .
The lady is tripping balls if she thinks people will pay a subscription for a mouse. I'd use an old shit encrusted roller ball mouse before id pay a subscription to use a mouse. Lunacy!
Apple exists...
@@Argoshlast time I checked, you don’t pay a subscription for any peripherals that Apple sells…
no she is probably banking on most of the mice breaking within a few years and the way to get a new is to get a subscription. Ensue the cyberpunk reality of people making mice in their garage with junk parts like lasers from disc readers and cameras from phones and webcams.
@@ATejkl Apple music
This CEO is a genius, she knows her core audience like Disney knows Starwars
I see what you did there
@@jasonkarsonita8611I dont
Wow, absolutely roasted! 🔥
@@paulanerspezial disney pumps out star wars that the fans hate. so "she doesn't know what the core audience wants and only wants money"
Reminds me of Unity game engine CEO
The mouse you own right now is already a "forever" mouse. Yes things wear out, like the micro switches, pads, and contacts, but they all can be replaced for about five bucks, learn to do that, and you have a forever mouse.
Well put. Good hardware and hardware servicability would be what would make up a forever mouse, not some software updates.
Recently replaced buttons in my mouse because it's a nice one to me.
Four years old, 150 Euro back then.
New buttons for 12 bucks in total, a few minutes soldering.
She's like new again.
That actually sounds like a viable business model.
Unlimited replacement parts, but you pay a subscription.
Bravo on the push for sustainability but most people buy a cheap mouse and replace it, and also don't have the time, equipment or skills to repair a broken one. I admire those who do.
@@CST1992 Nah, you can just order the replacement parts from them. Subscription for the tech doing it for you, instead.
God knows I've paid a one-month subscription to Staples once or twice for their tech to do something for me that I felt was out of my skill level, and done so happily. I'd rather be out 100 bucks for a technically 5 bucks repair than figure out how I can break my mouse completely and get 2 years off my lifespan from stress and then have to get a new mouse anyway.
"Guys, can you please pause the game for a minute. I need to renew my mouse subscription."
Welcome to the future.
Asking to pause to replace mouse battery already happens....
@@Arandomuserintheinternet "Oh, thanks dude, you reminded me that I have to pay the subscription for my dad's pacemaker. I almost forgot. Brb."
Many of these rich people are often out of touch with reality. They think everything is some kind of Rolex to be admired without function. Apple made gold apple watch (1st gen) and realized they can't update hardware with software.
@@wellbi isn't there a film like that where justin beiber or some singer-dancer-skinny-celebrity actor guy is like a repoman for body parts? not the one where n-sync guy a clock on his wrist that it runs out you die but similar to that. jude law? might be jude law - repos synthetic organ parts in some gta 4 era film that's the same brown gray color as well? 🤷♂
This woman was probably really good at reaching the word count in essays while she was still in school.
Prompt: Imagine you are the CEO of a major company that is marketing a new product; Be sure it is 5,000 words, double space, Times New Roman, 12 point, in Chicago style.
@@richardsequeirateixeira A+
She was damn good at it too
@@richardsequeirateixeiraI prefer the font be in wingdings.
Sure she is great at it, bcz the lady got a degree in journalism made tech CEO. 🤣🤣
In 2025 you don't charge your mouse, your mouse charges you! ☠️
Funny asl
this is hilarious. Good job, sir... good job! lmaooo
Ok this is epic
Underrated comment. Love it!
Soviet Russia moment
In my book, a "forever mouse" is one that has insanely good battery life and whose buttons never wear out or misclick. Also, why in the world do mice even need software updates?
So if you don’t pay the subscription they deactivate it. Or maybe certain features are locked to higher tier subscriptions lmao
They did't before, so they shouldn't now, either. The reason can only be profit.
My money is on this clueless CEO getting kicked out of Logitech by the board of directors
@@FloppaAppreciationSociet-ds7zf They are not a monopoly to do that and stay afloat. There are bazillions of mouse companies.
It feels like the Unity installation fees scandal all over again. She’s gonna end like John Riccitiello
The CEO is woke DEI garbage. Only people use forever mouse or forever home to refer to something that clearly wont last long.
@@mirfan-2020 The other companies soon will do the same thing regarding subscription model. Probably only chinese companies will not do it, they don't seem to care about subscriptions.
Nope
This method of making money will backfire, I am so tired of paying subscriptions to every darn thing. I am about to cancel everything and I hope everyone else will too.
I have... Since like 5-6 years ago, i've been using every single service for free
i dont pay any subscriptions. i hate the idea and i like owning my stuff
Don't be a slave.
Subscription = theft.
Do it. Cancel everything.
I don't do subscriptions. I'm happy to pay for alternate software if it has a perpetual licence (hello Affinity!)
Imagine comparing Rolex craftsmanship to Logitech build quality 💀
What if I have hardware malfunction? Do they ship me a brand new one free of cost?
But it’s diamond infused mouse! It’s GORGEOUS!
@@Gauss00e good one
Think team Rolex are now ROFL...
Rolex are known for scummy buinsess tactics like artificial scarcity so maybe its an apt comparison. Not in regards to the craftsmanship, although you could argue about the value proposition compared to other watch brands, but in regards to the business itself.
My mouse is ALREADY A FOREVER MOUSE -- as long as it doesn't physically break. WTF is this "constant software updates"? Who needs software updates for a FORKING MOUSE?!? What a lunatic.
They day i go to use my mouse and a window pops up saying i have to pay a sub to use it, it's getting tossed into the trash and i'm buying a different brand.
Install the operating system default mouse driver
Yup, exactly.
Throwing away your Logitech mouse just because you're prompted for a subscription won't fix the issue. This is because, with a Logitech computer, you won't be able to use a different type of mouse, similar to certain printer ink cartridges. If you don't purchase the specific type, your printer won't recognize them.
@@bungee1965 Wdym Logitech computer?
@@PhilU2B you think Microsoft is going out of their way to make a driver for it?
Logitech hasn't made anything new since 2019
Still waiting for the usb-c receiver... Like... For god's sake folks, there's versions made by TH-camrs and you still rock the USB-A only thing...
@@Argosh fr, even apple gave in with iphones and ipads
@@k0h69 they were forced by EU regulation. Logitech skirts those regulations by using micro usb and usb-a which are still common standards, even if old.
@@ArgoshI was about to say lol. Apple didn't give in because they wanted to or because it would be better for consumers, they gave in because they literally had to to keep selling their products in the EU.
@@Argosh Yeah ik, but they could've skirted around the regulations the same way, but didnt cause it's a downfall in quality. But Logitech is still choosing to stay with the old regulation adapters which are worse, for who knows what reason... makes me cry inside
"i'm not out of touch"
"so anyways this diamond encrusted mouse with the subscription model I was talking about."
Oh... and It's HEAVIER !!!!
The features of the forever mouse:
- Induces FOMO through software patches.
- It's fabulous 🤩
Bro so it's not carved from one Diamond.. Nor run by photons.. You so old grandpops
Diamonds are forever
A few of the most annoying things nowdays are: subscriptions for things I use once a month and updates every week breaking everything. It's beautiful she says
They can’t even innovate a USB C receiver
I am bothered by the fact of my Lightspeed mouse & keyboard need two dongles. Every other Unifying receiver just use one (And I finally have unifying spares)
@@BrianLuxe It’s a complete joke. They’re just cutting corners out of greed.
Same with how their Logi Bolt isn’t backwards comparable with their Unifying receivers.
Now that they have a brain dead diversity hire CEO who thinks a “forever mouse that’s like, diamond encrusted” is something anyone wants, the greed and bad engineering are only going to get worse.
They made one good scroll wheel like 15 years ago and have been milking it ever since
They need a subscription for USB C
@@pirx9798 Maybe a subscription for a time-shared braincell live rental service paid with fully digitalized non-refundable bored ape™ crypto tokens could bring this passion project into reality? Hmm.. Maybe we should produce a plan to research a schedule for Teams meeting to supercharge our collective brainstorming session.
I'd rather like them to make mouse button that won't wear off. The number one problem with mice (computer, not animal) in my office are either the button become double clicking, or keep fail at dragging, or won't click at all.
Kudos to that interviewer for seeing through the bs and being able to extract the answer we wanted to know
Good point. He definitely led her to the thing people would actually care about.
The Verge isn't my favourite tech outlet for a number of reasons but Nilay does have pretty good takes every now and then
And to stop himself from bursting out laughing in her face. I'm not sure I'd be able to control myself. I'd probably think that she was making a joke. A subscription mouse? This woman can't be serious!
He's golden, always prepared and turns their doublespeak back at them
it's proof that CEO's live in a different world than ours... like how she keeps hyping up that mouse comparing it to a rolex & diamonds etc... you're off your rocker mate.
The world belongs to the rich and we're all just guests.
Logitech isn't even that mouse company anymore. 😂 Rolex comparison... pfftt.
not all CEOs. “These” kinds of CEOs.
@@moe47988 ok the vast majority of CEO's then. I haven't met or seen a single CEO that has any sense of reality left. Just like politicians. They have had no real struggle for a long time and have forgotten how reality works.
the irony is that she's forgetting that a Rolex doesn't need software updates or a subscription to keep serving its purpose. The Rolex is quite literally forever, while the "forever mouse" isn't "forever" because you can't use it "forever" without a subscription. this is one of the dumbest things I have ever heard!
It's a mouse. It points and clicks. What will a subscription get me
software upgrades! constantly!... for no reason!
I have no idea. Even a mouse from 30 years ago doesn't need an update to work properly.
It better give me aimbot on every game I play
Imagine a golden point and diamond encrusted click!
It gets you an $8/mo credit charge and having your DPI and other settings revert to default every few weeks, with an annual interface update that removes half the options you relied on and hides the other half in a new location you have to figure out.
It's brilliant. Just what everyone has been demanding for decades.
I don't ever want my mouse to change... I want it to work exactly the same from day one until the day it breaks.
Up-voted with my Microsoft dove-bar.
and with Logitech, they will break.
I don't want my mouse to break either. Arguably changing includes breaking. If it wasn't DOA anyway. In that case I would want it to change.
Yup. This CEO is crazy. I can’t get over the fact that she doesn’t even understand her own product lol. I literally clicked on this video with a 17 year old USB Logitech mouse that still works great. I will use it until the day it breaks. I don’t need anything fancy to surf the web or do my work. Maybe gamers use mice that are more heavy duty, but your average office worker (such as myself) can use the same mouse for ages and be just fine.
That’s my Logitech MX Master from 2016. Still working fine after 9 years
Comparing to Rolex. Literally something you never need to update or connect online. Just super high quality parts and engineering. You can replace every single part if needed.
What’s also bizarre about the comparison is that Rolex would be the exact opposite of what the concept is going for. You don’t pay a subscription to Rolex if you bought one ages ago.
@@ab-hx8qe Yep, the whole point was that Rolex is a total opposite of Logitech and their subscribtion idea. Expensive luxury brand that produce items that last you forever. Closest thing I can think of is some car company + idiotic subscribtion additions that people hate.
Apparently, Rolex doesn't even offer a warranty that goes over five years. Seems weird to apply that factoid to the so-called "forever mouse", right?
She seems to think everyone just has a Rolex on their wrists like if it’s normal 😂
@@CrashNickerNo warranty after 5 years but mechanical watches get serviced once every 5 years (similar to a car). So it's not like its useless once the 5 years are up
That interviewer from the Verge did great. Saw right through her, immediately started asking the right questions, and didn’t let her dodge it.
I've been using a Logitec Mx310 for 10 years. I bought two spares. That's 'forever' enough for me. They can stuff theirs.
She really mastered backwards thinking. A mouse that you don't need to worry about and it needs constant updates.
If my mouse prompted me for a software update, it would be in the trashcan before I had a chance to click "NO"
I don't think this ceo knows her user base
😂
@@dhoffnunThere wouldn't be "NO" option, only "yes" or "maybe later"
@@asmarlokicerain7706 - There's always ALT-F4.
How about a keyboard that charges the user for each letter typed. Billion dollar idea. Look mom…I can be a Logitech CEO too.
They will charge more...... if you stroke it.
Goodness. What if they charged more for some letters or numbers as well. Could change our language forever. I'll only use the letter f from now on as it's f cheapest on the subscription
Don't give them any ideas
Cries in Zeri player
Think of printer page counting for example.
I was never "worried" about my mouse. The mouse driver should just work. What the heck does it need constant updates for?
To introduce new ways of it not working. 😏
Because their build quality is utter crap.
And their mice are prone to a debouncing bug which exhibits erratic click behaviour.
They reckon they can “fix” hardware failures with software updates.
NEVER buy logitech products!
Track them mouse movements
Let me know when USB stops being a thing, and I'll go buy a new mouse.
@@craigyoung8008I have several Logitech products that all work perfectly for me - including two wireless micr.
It's super annoying that these days, things are either engineered to break so you must repurchase it in the future, or you must pay for a subscription. You don't have to ever stop paying for your things. The companies own us.
whoever is at the source of these "subscribtion based fees on physical hardware" needs to be dealt with without remorse
rap and murder 👹
Put them on the femur breaker
I’m willing to bet when all companies start doing the same thing, there’s a government incentive somewhere. “Own nothing and be happy”, lol
Tesla is pulling it off, premium navigation, premium connectivity its crazy. Standard connectivity is 8 years and then you'll have to start paying even for standard.
@@sljkwhich wouldn't be such a problem if you were allowed alternatives. But because Tesla refuses to implement Android auto or Apple CarPlay, if you want any navigation, it has to be theirs. Because they don't implement a removable SIM card, if you want any connectivity, it has to be theirs. And because you can't set the server the car connects to, if you want any remote commands, it has to be theirs.
I sold my Tesla this year, I bought a Ford. I have no intention of paying for their navigation package, because they support Android auto. And that was one of the reasons I went with them.
"Drink this. It's poison."
"Poison? I don't think so."
"But it tastes great, yeah."
Literaly Coke😂
Literally Pfizer
@@lettherebedragons8885Yeah Coca Cola has carbon dioxide poison correct me if I'm wrong
She said they will infuse a diamond inside it. 😂😂😂
Typing this on a Logitech keyboard and using a Logitech mouse. I have 3 or 4 of both. I also purchase for work. I will NEVER! buy another Logitech product if they start charging subscription fees. NEVER! Fire this "CEO" and get someone who understands computer hardware.
Same, both Logitech keyboards and mice
I've loved the ergonomics of Logitech in the past but have only used a laptop the last decade. Is all the brand hate warranted now?
@@woodstream6137 if they want me to pay a subscription for products I have to buy, I will buy something else. DONE.
Why is it always a woman CEO who comes up with these suicidal ideas? I'm a woman asking this.
@bjacres7057 idk either, bruh. They're NOT on our side 😭
I'm so glad we can take her name, and relate her words to her photo. So we can better know who to channel our mental hate to.
“It’s like your Rolex”
Me nodding along-“my what?”
Dude i spilled maaa kaafee!
Me when I lose touch with my customers and reality.
@@TomJakobW it's like when career politicians who were born into wealth say they "understand the struggles of the working class" when they clearly don't understand anything. Logitech's CEO doesn't seem to know what any of the products this company sells are.
@@SirRob24Lol it's like "I went without Sky TV as a kid" 😂
Isn't that a thing with cards you used to keep on your desk to look up contacts?
This CEO should not be a CEO of a tech company. “Imagine a diamond encrusted mouse” just what gamers want.
100 to 1 that she uses a MAC and uses the touch pad..........
She clearly doesn't know shit about the people wants from the company, and probably most of her VPs and investors neither.
They just want a cash cow.
@@gumbus75 what is bad in using mac touchpad?
@@Asiro-S Logitech -> Gaming -> You can't game on a Mac -> Bruh
Btw touchpads are inferior
@@Asiro-S Means you don't need a mouse at all
My gut reaction was I hated the idea of a subscription mouse. But the more I thought about, I hated it even more. NO MORE SUBSCRIPTIONS. None! Zero! Zip. Nada.
The problem isn't that they want to do it, it's that it puts the idea into the other brands head as well. It only takes them one success story (which idiots will indeed enable), for others to jump on. And then it becomes the only option.
Logitech fire this women immediately before she brings down your company
Couldn't stand listening to her. She believes her own line of bullshit so hard she's blind. Where do they find these idiots?
Bwahahahahahahah. The idea of the smart business show runner is a myth these days. The industry is overrun with collage "educated" midwitts who thinks "line goes up" and short term gain over long term stability are the keys to winning. They're probably thinking they'll save millions not having to make new mice and make millions forcing people to pay every month to use the hunk of junk. They've been whispered sweet nothing by WEF agents on how the consumer market will be force to comply and are chomping at the bits for that future.
If recent history is any guild, that's never going to happen. She will be there until they hire someone to guild them though bankruptcy.
No please do. Let her keep going.
The software is so bad that it needs to be constantly updated😅
And constantly resetted because it's forgotten your settings
We already have this. I have to constantly reinstall the GHub software because it keeps breaking for no reason
What I want to know is what features are going to be unlocked by software? It's a mouse what features does it need?
@@longshot7601 well if you ask Logitech, it needs an AI PrOmPT BuIlDeR
@@quidoquidenzis5374 if i were you and software kept breaking for no reson i would think about buying new hardware. if it is not necessary i just wont use it.
I'm confused by the watch comparison. A forever watch is a finely crafted mechanical self winding device. If you ever end up stranded on a desert island, your forever watch will carry on working till you die. A mouse that needs software updates is the antithesis of a forever watch.
She was talking about digital smart watches... which have batteries... that die.
Edit: Err... just watched 10 seconds more and yeah she's comparing a mouse to a Rolex.
that watch probably will work after you die
I wonder if that was the concept that the engineer wanted to show her. A wireless mouse that charges itself.
And that absolute dounce understood what she wanted to understand. A way to suck more money from already poor people. I guess we can all eat our Rolexes if we can't afford anything anymore huh? Out of touch pos
exactly. a forever watch is a one time purchase, and the product will work for more than a lifetime exactly the same as it was out of the box, with no batteries that need to be replaced or features that need to be added through updates. The polar opposite of what she's saying
It’s corpo speak for the business model we are currently using only gets us this much money. But the gaming industry is charging for their product and then they also make $$$ over the life of that product.
We want more money so we are going to charge for the use of our product. A watch is useful. Our mice are useful. You can upgrade your watch to a diamond encrusted watch. Well with the monthly subscription it’s basically the same thing.
The subscription model is the best way to have the newest and shiniest mouse.
They don’t care how delusional it is. If it makes the company but more importantly the shareholders more money then they will HARD sell the F$&@ out of it.
Imagine, soon people will be considering subscription based clothes business model systems - You pay monthly for your clothes which looks good and you get software updates on them and you never have to worry about them again, but if you don't pay, you'll simply go out naked...
I think something like that already exists
Its called fast fashion
Its not software updates, but who needs those when the material is so flimsy it has holes in it after the third wash?
I have had my mouse 15 years without any updates and it still works great.
I still use a USB wired mouse. lol Works fine.
@@JigsawPuzzleConnection usb wired mouse is the way to go in my opinion that way you don't have to replace any batteries.
You got it. Works for me. I went back to the wired mouse. So much better.
@@JigsawPuzzleConnection….and….appears to be faster (to me at least) than wireless mice and keyboards.
I recently retired a Microsoft mouse because it was old and crusty, and I wanted a nice new red one. But the Microsoft mouse is still working. A decently made mouse is already a Forever Mouse.
It doesn't matter if she's new, you shouldn't make someone the head of your company that isn't even remotely qualified in your field.
It's called "DEI" & it's the new thing for big tech companies. Don't hire based on ability; hire based on sex, orientation, skin color, etc. This kind of stupidity is ruining the WHOLE WORLD.
@@WareWolf801It's gotten a rebrand recently, but I've already forgotten its name 😂
That'd be a good question to ask Boeing.
Just don't hire diversity tokens.
HAHAHA!!!!! That's D.E.I. in a nutshell!
So what happens when the hardware fails? As they usually do, the buttons stop working, the scroll wheel gets jittery, do we get a new mouse? If not, that is not a forever mouse.
She claims that it will be so well constructed, it will never need to be replaced. "Think of a diamond encrusted mouse" as she put it.
@@GsusIsKing So in essence they are willing to give up creating products which are specifically designed to break at some point, no way. All these companies are investing a lot of money to figure out how to create their products in a way where the product breaks or gets worse intentionally by design over time.
Did you get the premium subscription with mouse insurance?
The clicks and scroll wheel on my G305 stopped working after less than a year lol I'll never buy Logitech garbage again
I have multiple Logitech mice from a decade ago that are still trucking, albeit with kinda wonky scroll wheels. They cost something like $20. Once.
Can't wait to see Current Logitech charge ten times the price on top of a subscription model to maybe come within a couple stone's throws of their legacy durability.
Its. A. Mouse. It doesnt need "upgrades". Its. A. Mouse!
From Superlight to Gaslight...
lool
it their Budlight moment
“You’ll own nothing and you will be happy.”
1980: "You'll get nothing and like it!" --Judge Smails (Caddyshack) :D lol
nah, I'll own everything and be free🏴☠️
@@bd5av8r1 That film is A CLASSIC!!!!!!!
--2016 WEF
This was already tried and failed spectacularly. It was called feudalism.
it's like when BMW tried to do a subscription model for the heated seats. The seats in your car. The seats that have heaters already built into them and costs BMW nothing if you run them. Those seats.
Don't forget Toyota's attempt to require a subscription to use the remote start feature on your key-fob. Before the public backlash to that announcement caused them to reverse course, they were just one software update away from completely disabling the ignition switch if you didn't agree to a monthly ransom.
And no one will hot wire? great idea BMW.
Or when manufacturers artificially limit the power of the EV engine behind a paywall
ah, i just posted about this! Hah. Did they back-track the idea?
Thats so weird, like how would it be even implemented legally? Like if i own a car repair service and just bypass this shit there wouldnt be any reprocussions, cause its my customers property. And what if i sell cars and just hotwire the heated seats before selling them bumping the price a little for the work? Sounds completely legal too. Probably nullifies the car warranty though
In the age of 3D printed everything, including wide variety of mice, Logitech decided on a subscription mouse. Solid, solid movie there. True certified #ProGamerMove there
The world has gone insane, who in their right mind would agree with this business model.
As much as I'd like to agree with that sentiment.. there will be people. Maybe not many but there will be some people and that's sad enough...
I bet you xqcs slimy ass is in line to get his diamond encrusted mouse
First the Z Fold 6 and now Logitech? What is wrong with our economy rn?
@@Ultima64 It's harder to generate and explore new ideas nowadays even with technological advancements.
And investors will always request that X% profit regardless.
Tech simps 😂
How to flush your career down the toilet. Speed run edition.
No, possibly Promotion, DEI hires fail up until the company fails.
@@SusanBell-dl5gr Promoted to customer probably.
@@SusanBell-dl5grYou wish
Any%
Something tells me it won't be a no-damage run .
I love that she compares it to a Rolex, which the majority of computer users worldwide can't afford in the first place. The disconnect is out of this world!
I have 35-year-old mice in my hardware collection that still work just as well for everyday computing. Heck, I've still got non-optical mice that work just as well as they did when I bought them. I got your "forever mouse" right here.
If I'm ever at a place in life where I could reasonably justify buying a Rolex, I don't think I would ever be doing productivity work on a computer at that point. I'll be retired to my cabin in the mountains and never thinking about doing work on a computer again.
Her analogies with other sectors and products don't make sense either. People buy Rolex because of its quality, heritage and exclusivity. The quality has functional benefits and physical benefit, in the case of a mouse gluing diamonds to it has zero benefits other than making it more exclusive. I would love to see Logitech put some of these ideas into practice since I need a good laugh.
how is it still going like wtf is its buttons made out of to not have went out by now with I would assume millions of clicks by now
Also you don't pay a subscription for a mechanical watch
I use a usb plug in mouse. Not even wireless. They cost $5. No battery to charge change. What is wrong with people?
That’s an example when we say CEO is out of touch with reality
Orr just Giving up on the brand.. Bet she trying to kill it
For real
It's a fratty brand that on the decline anyway ...
Guys. Choose your favorite "CEO means" :
1. Chief Egotistical Officer
2. Clueless Executive Overlord
3. Completely Estranged Operator
4. Corporate Elitist Overseer
5. Detached Corporate Head
6. Chief Elusive Officer
7. Clueless Executive Operator
"No, I'm in touch with humanity."
should've asked exactly which part of the mouse she was expecting to keep upgrading with constant software updates.
Most of the time the key doubleclicks or jams and the scroll wheel malfunctions. Oh and the battery can degrade. Can software fix that I wonder.
Just make it terrible at first so they can "fix" it small bit by small bit
My Logitech scroll wheel rubber is falling apart and it also double clicks…..hope the software fixes it.
Maybe they wanna replace my mouse balls! ha-ha The rubber roller on my M325 has worn off like 5 years ago, and now it's down to the bare metal which is cool, it will lasts longer. But they ain't getting a subscription penny from me... over the dead body of my mouse! lol
It'll be like Adobe. Just keep breaking the program with each "update"
What would "Software updates" even do?? When I buy a new mouse, it's for the hardware. There is no software to update.
Oh, when USB stops being a thing, they'll provide software to run on the new release. Because your mouse is so high quality that it'll outlast international standards that have been around for decades.
@@darrennew8211 Any paid drivers they make would be cracked in 2 days, as a protest. And hardware doesn't last forever. My G502 is still going after 6 years but it'll die one day
@@adamgreenhill110 I think you missed the sarcasm that was dripping off that comment.
@@darrennew8211 Read your comment again, there's no clear sarcasm in it. Plus it's a wireless mouse anyway, and you were saying it's higher build quality somehow
@@adamgreenhill110 Wow. No clear signs. OK.
Anyway, it's still USB, unless you can't use it to talk to your BIOS, which seems like a really crappy mouse.
That sounds even worse than the BMWs with a mandatory seat heater that you had to subscribe for to actually use it.
This obsession with turning everything into passive income is fixing many things that were never broken.
Its just part of WEF project / idea " you will own nothing" .... Everything goes this way. You dont own games anymore, movies, houses if you dont pay with hard money ect ...
@@LukiGames0AKA communism/new world order. Don't forget cashless soyciety/digital everything for easier control
This is how HP lost their printer markets completely with the locked cartridges.
Would you be okay with buying software once and not having to pay every month for it?
@@AlastairGames Yes, i would totally be ok with tat
Logitech going down the HP Printer route I see.
Hopefully with the same legal issues if they actually go through with it.
aw man does this mean we will have to hack our mouse and printers?
WHATS A PRINTER GRAMPOPS?
@@AMPProf "Well, Grandson, it's like an Atomizer, but it could only materialize ink onto paper."
The Epson printers do the same sht now. Please, don't buy those, either.
Disney: we're gonna blow up Star Wars.
Logitech: hold my mouse.
Also, it was never your mouse.
You will own nothing and you will be unhappy but forced to say otherwise, because the law will force you to, or else...
LOL
But they can’t fix a mouse you already own with grogu
intel: 13&14
When we said we wanted a forever mouse, we meant its built to last. Not software updates!
For me this sounds like the opposite of forever. Because they might end the support and then you can't use it anymore.
I hadn’t even thought of that! But now that you mention it, I have a perfectly functional computer that I use for everyday business that windows has now deemed to be too old to ever update again. So my windows “subscription“ is no longer valid on this computer, which means I am now going to be forced to go buy another computer even though this one works just fine. But in the mean time I have to keep paying my windows subscription to keep the computer running.
Like Logitech squeezebox radio is over the service!
Not to mention their mice don't even last 3 years. My M720 started drifting this year and it had only seen a couple years of occasional use with a laptop. And that's one of their better products. I had one of their cheaper mice end up with a permanent double click after a year or so of use.
@@Lurch-Bot same with my logitech g600 .... double clicking started after only a year.... like how hard is it to put a 1 dollar switch inside instead of a 5 cents one???
Imaging Rolex charges you a subscription fee to unlock the clock feature. Thats what she is talking about
Just accept the fact Logitech is going to dissapear. With this logic there is no chance in future, whatsoever.
She's talking about you need to pay to have it set time zones and Daylight Savings Time as needed.
You have all these Casios that don't get tossed.
And people would eat that shit up, typical brainlet consumers man.
I have used Logitech mouse for the last 15 years or more. Always Logitech. But if i'm forced to pay for a subscription to my mouse, i'll go and buy any stupid gamer mouse and no more Logitech!
The United States of America should make HID related subscriptions illegal
Why? They're trash.
@@jamesofallthings3684 Oh you think so???
For you it is trash - for me is the best value for my money. Let me guess: you're a gamer?? At least you could tell what's you're problem instead of vormit all over you're keyboard
..but logitech is a stupid gamer mouse
@@robina.jensen6114It's only for new models, they won't and can't charge you for old ones. Might as well just keep using it.
Companies need to stop coming up with things to charge people monthly for.
Say goodbye Logitech... Even just the thought of this shit has just put me off Logitech.
i am interested, i want to buy g pro x superlight but this caught me off guard, whatever bullshit she just said, will it affect my mouse in future?
I'm pretty sure USB is going to be around longer than Logitech is.
@akoo8461 they might go the apple route & slow ure system~
I heard "forever mouse" and thought it's like "IBM model M" durable or maybe easy to repair/upgrade. I started thinking how cool it would be to just drop in a new sensor...
Nah, subscription mouse.
And when the journalist almost says flat out that it's shit, that CEO answers "Yes, but it's gorgeous" and "You pay a subscription and never have to worry about it again".
These 2 statement really trigger me.
For real, I love the idea of a "forever mouse." Something I never need to replace - and honestly I don't think I need to upgrade my 5 year old G602. Let me customize and update the palm grip and buttons - great. But it would NOT have constant updates. I don't mind running the Logitech software... except it's bad. A subscription for any of it? Yikes.
@@WillKlein well yes a customizable mouse for productivity is fine, excellent even, because sensor and weight doesnt matter and ergonmics and function is key. but on the gaming side, hardware needs to be upgraded to keep up. we thought the PMW3360 was peak gaming mouse sensor and 1k polling rate was a goal to break through and now were at sensors even more flawless and even higher polling rates. and both hardware and software needs to evolve. weight, shape, skates, so much that goes into a gaming mouse hardware. so a forever productivity mouse is feasible (without subscriptions), a forever gaming mouse is probably impossible. and G Hub has been fine for me if not on the heavy side, but its polished enough that I dont mind having it installed and perma closed until I need it.
@@WillKleinsomething like that won't come from Logi, it'll come from Framework or another pro right to repair company.
Hot take: the only software a mouse should ever need is already built into the operating system.
true.
Ehhhhh Kinda-sorta. The tracking algorithms on optical mice might be refined to get more accuracy and reliability, but most of that's a solved problem as it is.
@@watchm4kera mouse firmware update will not make those shitty optical sensors any better 20 years from now.
Most of the time this is true however for gaming i have multiple different profiles for different games and use software to set buttons to do certain things. However i would never pay an ongoing fee to do this.
I'm up for customizable buttons. Your mouse has DPI buttons? What if those were volume buttons instead? Because you set your DPI once. But a little but of customization isn't bad.
"one of the things people upgrade most is there mouse" wtf? Why are people upgrading their mouse? What was wrong with the mouse that came with their dell or hp in the early 2000s? 2 buttons, a scroll wheel, and an optical censor that's all you need.
Now trackpads on the other hand if they made them for desktop and got that working that would be amazing but ya the standard mouse needs no updates.
Just when we’re getting burnt out on live service games, we’re getting live service peripherals.
if this became the norm i would riot
@@darkxkai5754 NZXT is now offering to rent PC’s. The timing is uncanny.
… Way to go full BMW. Never go full BMW
4:30 She's not intelligent at the position. There's a name for it I don't remember, but its the effect of getting promoted until you are at a position you are incompetent at
peter principle
Failing upwards
I starting to smell the stench of dei around her lulz
@@kimMooCow Yes this. The only thing that was in my head while trying to think of the name was Peter Griffin and I rejected it
@@kimMooCow not even peter principle in this case unfortunately, she joined the company in 2023. none of her previous companies were tech companies, primarily retail companies, not even ones that had such a public face as logitech. it's clear this is all new to her. if i were a betting man, she likely got hired on as desperation for filling a leader role, see it all the time. executives are such a joke man
she probably never used a mouse. I know some people exist who only have used touchpad of laptop & touchscreen of phone. She is one of them.
First, it started with online games.
Then, it was for every word processor and graphics editing software.
Then, it jumped industries to car seat heaters and high beams.
And now, we’re back to computers with trying to charge a subscription to use your own hardware you already paid for.
And people still won’t learn.
YEP that suck
Why wont people boycott them?
We should boycott all subscription systems! We need to get OWNERSHIP back!
@@duhduh14 Yeah
Don't forgot when it jumped industries to television/shows and again to music.
as long as the population increases so will the idiots that fall for it
And Louis Rossmann rant in 3..2..1...
Looking forward to it
Oh he's on it like flies on sh*t! ha-ha
@@BillAnt 🪰🪰
Holy shit this CEO should be nowhere near this company.
This is the CEO equivalent to games being catered to a "modern audience".
This is EDI in action…
I wouldn't trust her to run a burger stand
honestly a “forever mouse” could have been a bomb idea, like imagine a custom moulded, designed and configured mouse for someone who would pay a bit more for luxury, and it would actually deliver some value while minimising waste in buying mice that don’t fit you. But nah subscriptions are where it’s at for Logitech
My oldest mouse is 37 years old (Amiga mouse), and still works perfectly. With a adapter for a few bucks i even can use it on my brand new pc. And this mouse wasn’t even expensive…. So what can the „forever mouse“ do better so i need to pay a subscription- forever?! (Fun fact: dpi changes weren’t a thing back then, but i have an old ps2 gaming mouse, that i doesn’t use anymore, but still works. That mouse has a button to change dpi, which still works today. Granted, it’s not THAT old, only 25-years or so 😉)
no joke how does it still work like at a hardware level
@@admiralkaede ps2 port = usb ……
Oh, yeah, not that old... Only 25 years. This mouse is older than me than☠️
@@admiralkaede It's Like A Nokia 3310
“Think about it like a diamond-encrusted paperweight.”
YAH BUT IT'S ALWAYS UPDATED
There is no such thing as a forever computer or forever peripheral. The hardware improves and the old needs to be replaced. I just replaced my mouse because my old one was outdated. I kept my outdated computer longer than I wanted, but that was a budget issue. If 10:38 Logitech wants to charge me rent (because that is what a subscription really is) on a mouse I already paid good money for, they can kiss my business goodbye.
So you changed your mouse because it was outdated not because it wasn't working? That's kinda stupid.
You had "outdated mouse" so you've changed it?😂😂 I think you can take this lady for a date😂 I'm writing this using old, steel/rubber ball mouse made by Optimus in 90's. Love it, works on all surfaces. Logitech is nownbanned in my house and company.
@@The_Unobtainiumgood luck doing any competitive gaming with that.
Not all person use case is the same.
@@MatthewDeveloper i'm not waisting my life for gaming😜
@@The_Unobtainium If you think gaming is a waste of time in your life, well guess what, that is actually a thing that supports their life.
It's a mouse, It doesn't need updates. There's only so many functions that a mouse can have. Every mouse that I have ever bought has never needed any updates so.... Yeah. This is a cash grab. I'm seriously thinking about abandoning any company requiring an unnecessary subscription.
My Seiko has been around 50 years and not once has anyone had to update it.
Omg! Sound like a mouse!
You poor thing! No updates at all? 😢
how? has it not worn out
@@admiralkaede. Japanese technology last forever.
@@admiralkaede good watches last forever
A true forever mouse would need replaceable batteries and switches at a minimum, and we know there's no way they'll build that. To them, a forever mouse is the same shit they've been making for years packed in a new shell with software updates they'll charge you for.
Easily replaceable mouse switches would be amazing. I will never pay a subscription for a mouse in my life though.
I swear 99% of people who replace their mice do it because the switches packed up. Double clicking or straight up not registering clicks. Or battery degradation now that everything is wireless. I hope the mouse market moves towards hot swappable switches like the keyboard industry and like the Endgame Gear OP1, so that we don’t have to replace the entire mouse when it stops working. Logitech has the resources to make the Framework Laptop equivalent of their mice, but I guess it would actually be less profitable overall so they would never do it
and this is why chinese mouse are winning in all price range.
You want a very premium mouse? Here.
You want a budget option with replaceable hardware til you don't like its shape anymore? Sure.
Sometimes, it's not about fixing double-click switches but more about trying out new different switch without owning a box-full of gaming mice
@@Breezee80 Yup, and especially considering that sensors and latency have reached near perfection I feel like the only way for a mouse to become outdated is thanks to innovations in shape, build quality and switches
With basic soldering skills, the switches ARE replaceable!
The question is just if you can replace the mouse skates they hide the screws under... 😮💨
Louis Rossman just had an anuerism and died. John Deere sent a personal thank you to her @ Logitech as they smoke their benjamins.
not without 1 last final vid to us...member he is from New York them buggers dont die easily
Ceos are actually trying to kill that man at this point
Louis Rossman he’s the OG of incel/omega male aholes
that was literally my first thought lmaoooo
@@HopelessAutisticBecause he's constantly working, fighting for people to still be able to own what they buy, get things repaired and be able to repair things on their own? What part of this screams alpha male influencer type to you?
IF THIS STUPID THING HAPPENS, some products from a large Asian country will take up the slack in the market, and Logitech will be a footnote in history.
The funniest thing is that mouse is already a "forever" product, because hardware if designed and treated right, can really last forever. Which I can't say about logitech's mouses' switches (with only several exceptions like G502, which is also kinda funny). Like we didn't know HP tried this business model with cartridges and everyone hated them.
exactly, human hands don't meaningfully change over time so a device designed to relay clicks from your fingers to your computer doesn't need to change either. I just recently watched a video where a guy cleans up a crusty old microsoft intellimouse and it worked perfectly fine.
if you want repeat customers as a HID company you need to do something like come up with new colorways, a new form factor, or convince esports players their mouse needs some new gimmicky feature to make sure their input registers 0.001ms faster than the other guy's.
@@xXx_Regulus_xXx yes, like they did before.
@@xXx_Regulus_xXx I just bought my 4th mouse in two years not because I wanted but because they just break in less then a year. And I'm not even a gamer :(
I have a Logitech g402 that was pre-owned when I got it (about 3 years ago) and it’s still pretty good. They already made a forever mouse, just one that doesn’t give forever profits
@@xXx_Regulus_xXx What usually forces me to buy a new one is losing the chip that plugs into the computer.
Logitech also have no support for repairs or maintanance. They have no in house repairs service, and when I reached out to pay for out of warranty repairs they said I should take my keyboard to a 3rd party repair store. But they don't provide any spare parts to 3rd party retailers.
I spent about 30 minutes with their online chat service saying how rediculous that is, but they saw no contradiction.
Most hardware is built around a planned obsolescence model. That’s how they sell more stuff.
They probably agreed with you, but they can't do anything about it. One thing you need to understand when dealing with customer service is that they are there to be your verbal punching bag. They aren't there to help you in any way that would cost them money.
They're missing out on a huge opportunity here. Maybe Framework should start making peripherals! 😉
@@rn2787 Not always true. The difference between Customer Service that is authorized to solve problems and CS that isn't is very clear from your first interaction.
Theres Hubris and then theres Logitech. I swear this company is ridiculous
My first non-roller ball mouse was in about 2000 or something. It was a Logitech. Plugging it into our Windows98 FE (First Edition) USB port, Windows displayed "New Hardware Detected....HID" and it was done and set up. That was technology from 30 years ago - USB plug and play. Now they are devolving, the same company that brought me a mouse where the first time I was not raging at playing Command and Conquer due to my cursor only moving vertical due to dirt on the inside.. I am sure if I plugged it in, it'd still work, almost a quarter century later.
Why are these reporters holding back the obvious question... "It's a mouse, are you on drugs?"
cause its scripted bro...if someone paid u 5K to say someone silly would u turn it it down ?
@@DaSlotho aye been scripted for years
That's the only way for them to get these high-profile interviews. Interviewers need to balance how hard they push or there will be zero interviews. It's really up to us to see right through the BS responses, the interviewer isn't going to spoonfeed their audience the conclusion
The Titan submarine crew forgot to pay their controller subscription
bruh
😂👍👍
LMAO 😂
The greed of these companies is fucking wild. The comsumer helped them become a multi million/billion dollar company and their thought is to how to make themselves richer instead of improving their product. Every fucking mouse i owned from them develops double clicking. They need to worry more about fixing that issue.
Thats always the case when a company goes public, thats sadly how capitalism works
@@RichD1It's neo-liberalism, a mixed market. But either way, there's going to be a competitor to steal the customers that Logitech will lose from this.
buy good mouse clickers separately and solder them yourself
Dude mang. That's the nature of electronics. Plus, all the chronic you toke near it is the biggest cause (and/or tobacco.) Honestly? Buy a can of DeOxit, turn it to low pressure and it will last you 20 years. Open it up, spray into the tiny holes then isopropyl the hell out of it. Serious. You will not have to do it again for 5 years if you do the job well enough. You DO have to do a good job. Not just spray and be like, 'ok." Click the button like a lunatic while you're doing all this. It dislodges dirts and grime. You're welcome.
For a mouse subscription, I want a mouse that is tailor-made to fit my hand, a technician that comes into my house every month to clean my mouse spotless, replace it everytime a new model comes out, and massages my hands after a long session.
"It's like a really nice watch"
You are expecting me to pay monthly for a mouse and using a gosh darn watch as a comparison? That is like saying "You know, our subscription based stove is just like Netflix."
I have some expensive watches. Unlike this mouse, I actually OWN them and can do whatever I want to them
Netflix & Grill? 🤣
I don't pay a subscription on my Rolex. I own it, and I expect to own it for the next couple of decades. Once every 10 years or so I take it in for service.
I pay $10 a month to use a smart watch my service provider just gave me. But that's different. I'm paying for a service. A subscription mouse is not a 'service'. They make their money because I give them enough money to cover their wholesale cost in 18 months or so but I'm probably going to be using that watch (and paying the $10 per month) for 3-5 years.
@@Lurch-Bot That is an installment based payment plan, kind of like when you are buying a house. You own the item once you have paid the equivalent of its cost, like how you own a house after you pay off the loan. The only difference is that one is a separate loan and the other has the cost built into your existing bill.
im so done with subscriptions. im cancelling every single subscription i currently pay i wish everyone did the same
Way ahead of ya pal
I never subscribed to something.
Was subbed to 2 streaming services. Netlfix cancelled last month. Cancelling Nebula later in the year. Not a big subscription guy, but I'm done with this shite lol
the only subscriptions that are reasonable are for music and movies/series excluding amazon prime where u still need to pay for some content when u already have a subscription
no @@Benifizius
Is that like with HP printers, where the printer stops working, because you did not pay up for the next ink cartridge -- even with full cartridge.
I've heard that you can't even scan anything without ink. IMO it's nothing but total scam.
That is exactly what it is 👍
It is a frick’n mouse. Two buttons, middle roller button, forward, middle and back thumb buttons. What would a $20 a month subscription for software updates do to the mouse? It is already calibrated and does what it is supposed to do. Software wouldn’t make it any better. I will just stick with my $30 wireless mouse I have had for 5+ years with no sign of fading.
You can keep your forever cash rolling into YOUR pockets mouse. I for one wouldn’t use it.