How to be a great new car salesman
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- เผยแพร่เมื่อ 30 ก.ย. 2024
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I was expecting this to be a rabbit story, but John is always a win
I thought so too lol
Rabbit's pretty quiet here lately.
Almost like he has his own channel now.....
Same here
Same
The four horsemen of car dealership sales.
Rabbit: Sells 8 cars on his first day
Hoovie: Tries to avoid coworker debauchery
Ed: As a salesman, I bought as many cars as I sold
Ficara: Lets the Magic 8-ball do the talking
It was 9 cars on his first day
@@jhezrylgundran2495 Nope. 8 on the first day, and then the next day Gary's son came and bought a new truck.
Man you are right!
Best comment. Pin this
Can’t forget the Rabbit eBay fraud.
Everyone who loves cars can learn a lot working at a dealership and have some fun for a short time but I can't imagine doing it forever.
That is the truth. I'm the lot porter at a dealership and I've learned so much working their in four months that I would have never known if I didn't.
Anyone selling brand new cars.
Is selling bullshit.
Used cars. Only most of em.
Shout out to all the used car sales people 🚗🤝🚗
Well said! After 7 years being treated like dirt as a Tesla Service advisor I finally decided to go back to school.
I worked at a Chevrolet and a Hyundai dealership. This is a 100% accurate
That last story breaks my heart and really reminds me why I couldn't do it for long either. I sold used cars and new Hyundai for a few months, and I still feel bad about some of the deals I closed. The families who got saddled with leases on used minivans. The girl who traded in the GSX-T she owned and got stuck with a bad lease on an old truck. The trade-ins we practically stole, making more money on the back end than the value of the car we were selling. I always took the people with newspaper ads in their hands because I felt like I didn't have to haggle with them and I knew I would be able to sleep after those deals. I only did it for a few months when I was 18, after dropping out of college, and I still think about those deals and those people over 20 years later. Horrible way to treat people...
you are a good person and I hope you'll still get (or already had) a chance to make things right
Bro, there's an old Daewoo dealership I drove by. I get sad
I didn't even know it was possible to lease a used vehicle.
Yep, the problem is: salesmen with no conscience. Just make the sales & forget the rest!
My entire extended family only buy or lease cars from one guy for the past 15 years or so..when he opened his company and offered more than one brand, good pricing and incentives (i leased a car for 24 months once) like zero down. Just a 500 dollar bottle of Macallan for the deal.
When you see this guy you know it will be a good story
I can attest to the making the monthly quota. My dad and I showed up at a Ford dealer looking for a new superduty. Had the ad listing saying $10k off this 1 truck. When we were told no we walked. The sales manager chased us out to the parking lot at 7pm on the 31st of March yelling, “pick anyone you want! Ten grand off any truck! We got exactly what we wanted.
Last day of the month and having the balls to walk: always a win at a dealership 😉
Right on man
Absolutely! I did as John did, but after I took early retirement. I worked at a Nissan dealership selling for a few months and we were about to loose a big bonus from Nissan unless we met our quota. A guy came in last day of the month and bought a Nissan Frontier pickup for 2 grand under the dealer invoice!
Not only the last day of the month but the last day of the quarter. My wife bought a new car at about 5:00 pm on December 31. She got a great deal.
I've always wondered about the quota thing. Isn't it also true that the dealership could be so short on hitting their quota or already hit it that they won't try to bend over backwards to give you a deal?
My son, Hunter just started working at the local Ford dealership as a porter when he turned 18 a couple months ago. He’s already training to be certified in sales and he has yet to finish high school. He introduced me to this channel almost 3 years ago. His career path so far, has been guided by this channel. Great job, guys!
Tell him to be an auto tech if he wants to be around cars.
Like John said, being a salesman is a soul-sucking job.
You have to think of the customers as rubes and sell them cars they don't need or can't afford...most of the time both.
Never met a salesman that didn't creep me out.
Ya salesman. When u quit.
U have no-thing.
If you are a tech- when u walk away.
You have career opportunities at every single turn as well as not having to pay for any repair.
Salesman still has to pay for the tech.
Tech don’t pay nobody.
I think you guys are missing the point. What dealership certifies a kid, still in high school? They don’t usually. He’s being given an opportunity. That opportunity comes with expectations. He’s being tested and groomed to be a manager/owner. He must go to college. They will work around his schedule when he’s in school. The dealership was once owned by the youngest franchisee in Ford History and they have people in the ownership group, as managing partners, in their 20’s and 30’s.
@@johnh2349 I mean no disrespect but auto sales eats people up and spits them out. Sales managers are no different than salesmen. You have to take advantage of people's ignorance to make money. The chances of your son staying in auto sales for over 10 years are slim. Why do you think both Ed and John left. It is dead-end and soul-sucking. If he likes cars, go to tech school. He can still work at the dealership in the lube bay or as an apprentice.
Just a word of advice from someone who has been there.
*Ficarra slaps roof of car*
“This bad boy can fit so much concentrate and ask again in it.”
I'm going to put some Ficarra tires on my car. I've been hearing some good things about the brand.
Don’t forget the the Bolian Wheel & Tire insurance that costs 5x the price of whatever you would pay a-la carte over the life of the vehicle.
John is legit my favorite. He’s such a good story teller. His stories are always captivating and relatable
The old Magic 8 Ball -- the social security uses the Magic 8 Ball to decide if you're disabled or not regardless of what your doctor says.
@Ross Bourne they most likely bought it from Dellboy
spot on
And that's what separates him from Rabbit and Doug - he has a conscience.
And Ed. Ed has great stories but the more I watch the channel the more I get the sense that he's an amoral asshole
That's it. From now on all major financial decisions will be made through a magic 8 ball.
I got one right here and it says ask again lol
Let me introduce you to r/wallstreetbets on Reddit.
I wasn't going to watch ANOTHER car salesman story... then I saw it was John... alright, this will be worth it. I was not disappointed.
I’ve worked at dealerships for 20 years. My dad told me when I was a kid that buying a new car is a horrible idea. My years at dealerships only prove he was right. Don’t buy new, stop getting out of warranty service at the stealerships. The old saying is true, life is too short to drive boring cars. Buy interesting used cars, rotate them often for a few bucks profit. It keeps life interesting and fun
That last part about the end of the month is true for new sales. Used sales a bit more iffy and the story about "she can't afford the car" dude happens all the time 20 year old dude wants a truck cuz his buddies have trucks and throws his whole paycheck at a truck payment just for the look
Man at 18 i spent my entire check on lease, insurance, gas, tolls, and ties every month.
Used car salesmen and 8-balls... John might be using his differently than others
This is now one of my new favorite stories of all time on this channel!
I dunno, I love his this can be red story. Also buying the rover was pretty good, heck he's just a great story teller.
Jon's style to sell honda's is very Napoleon Dynamite.. So original 🕶️
I need ficarra tires
John is one of my favorite story tellers. Truly a nice guy with a heart for cars and people. Nice job!
A John Ficarra story to end the week - just perfect!
He worked during a time when car salesmen made bank. Now, you work your tail off for the dealership to not offer anything in payment, and the manufacturer ties your compensation to consumer reviews. Ask me how I know
I spent 10+ years on the floor, I got out because I started to despise the entire human race.
If you're good you can make a boat load of money with no college education.
I know a guy who sells Chrysler and Jeep products he makes 300k + a year consistently sells 40 to 60 a month...
As someone who sold cars for 10 years, I can attest everything he spoke is fact
Ficarra Friday!
John is such a great storyteller. Great Friday surprise. Thanks Ed!
Hahahahaha, he actually made a “This can be red” shirt lol.
John is an honorable man. Great story as usual!
I always love Ficara stories. Love my "This can be red" shirt
It can't on TV.. Something about Epilepsy and a certain shade of red
Great video and story. Glad you got out before you sold your soul!
i need a set of those tires!
One of your best videos!!!
you had me at “This can be red !”
You sold me a magic 8 ball😃
LOL!! Great story!! Loved it!! John provides a good lesson on how to treat people.
My final straw selling cars... I had a gal come in with two BKs in her history, still wanted a new car. I begged her to buy a (honestly nice) used car I had in back that she could have bought outright instead of financing, but nope, customer bought a brand new car... put 33% down and got financed for 72 mo (in 1998!) at 22%. I was just done and quit that day.
You did your best, but someone like that is always going to want what they can't afford, getting themselves into trouble all of the time. She is probably still doing the same, and it is just a repeating cycle.
Huh - a salesman with ETHICS and INTEGRITY.....a positive surprise.
I'm impressed. Good guy.
I have one of those Darth Vader banks!!
I'm in sales as well (not car sales) and it honestly hurts sometimes to tell people you can't help them but it's better than selling them something they don't need or something that's no good. You lose business that way but it also helps people trust you when you're the salesman and you tell them no. It's sad most of the sales world isn't like that.
Tell John I'll make him a tie anytime.
Always love John's stories!
2 years in car sales.
I listen to vinwiki every morning before I walk on the showfloor.
Gotta say the part where he says "the less I cared, the more I sold" is kinda true.
Folks can tell when you just want to help, and not push a sale.
The idea is to show them the value of their desicion. Make them think they found the car on their own, and that they figured out the deal on their own.
People hate being pushed into a sale.
Shut up and let them ask questions.
Then KAPOWieeeee!!! you just sold a car.
🤷♂️works for me I guess.
Poll:
How many were expecting Rabbit?
😄
I'm going with no for 2 reasons. 1 is the more successful Rob's channel becomes the less often you'll see him here. 2nd, If there is a Rob video in the queue, I'm only guessing here, but I bet Rob wouldnt want 2 videos of him dropping on the same day. I'm sure he would like 3 days of exposure in a week over a two~fer on a single day.
This car... it can be red.
You think car sales make you feel sick try selling new and used boats. I am filling in for a sales guy ( I am a marine mechanic) because I use to sell boats 20 years ago. Our average wake boat is $150k! I see the credit scores holy smokes, it’s like 2008 all over again, but with boats. People come in all the time with house payment, new truck payment, piles of credit card debt, but boat financing is super friendly. 600 credit score and job, boom, here is your new boat! Deal after deal. This was going on way before the pandemic. We repo the boat 8 months later, washer her up, charge 147k, turn around and sell it again. Wild. Oh when you see most people at a boat ramp with an expensive boat and new truck and wonder how they can afford it? They can’t.
I have so much more respect for this guy now, he's not afraid of telling us the truth, which is rare now!! Thank you so much John! Your aces in my book!
So damn spot on!! I sold cars for a year at Waldorf Toyota in Maryland. I was in a separate department with two other guys as we launched the Scion brand when I was there. Fast forward years later my aunt wanted a new Lexus and I told her to wait until the last day of the month, eat a huge lunch and nap until 7pm as I would be picking her up at 7:30. Double bonus because the last day of the month was a Saturday. We showed up at Lexus of Annapolis 20 minutes before they closed lol. I was like don’t say a word, I got this lol. They were so exhausted from it being the last day of the month as well as a Saturday which is typically a 7am to 10:30/11pm work day that they gave me every single thing i asked for without even putting up a fight lol!!
I was selling new Fords in the late 90s I had a guy come in to look at a grey f150 4X4 base model 300 6Cyl 5 speed He was driving a 1 year old blue F150 Xlt that had every option but he really wanted a grey truck but when he bought his they didn't have any grey trucks so I got him to trade in his blue F150 for our grey F150 and He left happy. Well when he got home his wife wasn't happy and his coworkers told him what a stupid move he made. So the very next day after he left work he returned wanting to undo the deal Mid you this was my day off so another salesmen helped him They ended up trading the new truck in on his old truck. He had to pay all of the document fees plus a safety inspection . When he left with his old truck his payment was higher then on the new truck and for a longer term and a higher interest rate because he bought a used truck I felt bad about that deal
honda makes pretty good cars, but the commercials about how they are the "helpful honda people" and gives some need person a guitar or something is smelly bit of douchebaggery
Someone absolutely has to buy new cars. I agree that used cars are almost always a better value but Ford, GM and Mercedes don’t make used cars.
2:03 “The less I cared, the more cars I sold”
thats life...
Yeah you stop pushing and the car sells itself
Desperation is not attractive on anyone, I’ve always had a saying that it’s expensive to be poor when you’re poor everything cost more you get no deals etc. etc. when you’re rich or at least even have the appearance of being rich you get free stuff all the time discounts your name it, I’ve been both in life and I’ve always been amazed at the difference in treatment you can receive,And it’s not based on color or race the only color that really matters is Green
@@thetechlibrarian Also if your rich you get a free
get - out - of - jail card...
Because your (supposedly) an upstanding member of the community....
@@stuartd9741 the idiocy of this comment is impressive
While it's a funny story, I don't think I'd ever buy a car from someone who answers me with children's toys
I worked as a car salesman briefly too....I had a customer stop in. The sale manager and I looked at their finances and we determined they couldn’t afford the new car they were at. So I went back to my desk and I told them in the most professional way possible that they should consider an used car....so they left the dealership went down the road and bought new one anyway..... then they sent an email to the owner saying what a piece of crap I was... for of course trying to help them... car sales are sole sucking for sure!
What a gentleman.
I think this is a must watch video
He has a soul , that’s why he couldn’t lie to the lady . Wow really impressed congratulations.
He's a great storyteller 👍
Respectable man
tell me more papiiiiiiiiiiiii
They sell cars with magic 8 balls in Miami if you know the right guy.
Lmao I love this story
I worked at a Honda dealer for 12 years, starting out as a salesman for a couple of years then promoted to parts manager. The mid 90’s till the end of 2000’s it was just like he said, sales was a sole sucking draining the life out of you if you cared about keeping the customers as repeat ones or trying to do the right thing.
*would I recommend buying a new car??....NEVER!*
Another tip, don't assume the dealership is giving you the interest rate promised just because the payment is where you need it! My last new car purchase payment was exactly where I wanted it, but when I checked the interest rate on my business calculator, it was 4 percent higher than agreed upon. Buy a business calculator when buying things on credit, especially cars so you can make the dealer honest, and get the best deal.
"Roll natural D20 to sell car"
I got stung at age 18 with my first new car purchase...and learned a valuable (and expensive) lesson that has served me well on many subsequent new cars. I don't play the "let me get my sales manager" back and forth crap or sit in the little "closing rooms" I know exactly what I want, and the absolute most I will pay, when I pull into the lot...or I walk..
he still uses car terminology "THEY BOUGHT IT, FULL BOAT" HAHA
The irony is after that story you see Ed “I’ll say anything to sell anything “ selling the sponsor product
I’m glad I’m not the only person who got out of sales for that same reason.being a predator isn’t my thing
Best story teller. Need to get him and Rabbit together !!! 🤪👍
My final straw was A. Derivan of Pearl River NY. Sold her a '99 Mirage for $6k in '05. I found out after the sale that we owned it for $700. This was at a rather infamous auto group in Bergen County NJ. Boy, do I have stories from there.
Saw this and really thought it was
About to be a rabbit story
Way too funny. I started working at a Ford dealership in 1978 in Denver in parts but you start learning the “business”. At the dealership they called that the “wack pack”. When they loaded a car with everything they could stick on it or do to it. During the one of the gas crunches they had people climbing onto the car transporters and trying to claim a car, most of which were special ordered. These were the Honda’s that they also sold before Honda got big and forced them to build a second dealership just for Honda. Anybody remember how great the Honda 600 was? 🤣🤣🤣🤣😁😁
Everything you ever needed to know about new car salesmen in 10 minutes or less.
That is the secret to life. the less you care the better your quality of life is.
This can be red
AWESOME SHIRT lol
I worked for Harley Davidson and it was absolutely disappointing the sales tactics use. I went into the job all excited to sell bikes I really like. With in 6 months I hated selling even one bike. The most disgusting part was the financing. People would qualify for 6% interest, but the sales guys where told by the finance manger to tell them 9% interest. Because the finance manager would make $1000 off the people, then you have the warranty which is a total bull shit charge. The actual cost would be $800 and these sleaze buckets would sell them for $2500-$3500 and make $500 in commission. That’s 1 bike sale and we where doing 100 sales a month
As someone who has been in the Army for almost 10 years, I rather go spend a week in the middle of no where with no electricity, wearing the same clothes, and have no running water than go to a car dealership to deal with those ass hats.
Really interesting vid........................... 👌 👍 😉
Full price is a fair price!
'This can be red. '
I recognize the reference.
I want one.
I'm in Maple Grove.
Probably a little more wholesome than the 8-balls salespeople generally prefer.
Also, "this CAN be a deal..."
Also also, that last story is why I left that racket. It just conflicted with my good sense and empathy for folks who really should not be stretching for a 60 month term.
And now 60mo is considered a reasonable term to most, fast Eddy 8 balls buy here pay here no credit no problem you work you drive is now pushing 80mos at 20% for a 10 year old Infiniti with 3 accidents.
@@iPhoneAppReviewer BHPH rackets scoop the big tax return downpayment, put the client into a payment arrangement that can't be met, then repo the car. They then sell it again and again. I'm sure one car will travel through ten cycles of this and make them mad stacks on the DP alone. It's predatory AF. Usury needs the rope.
Not in today's market, if a customer walks, next one comes in will order or buy what's available....
I got offer to work at 5 dealership because I love cars I can tell them about the car more than them.
This is funny shit
When my mom first started approving peoples requests for financing cars she got in big trouble because Someone who clearly could not afford the car they wanted tried to get financed for it and my mom basically said no because they couldn’t afford it. Long story short. Dont try to do the right thing
Oh man I would laugh so hard if I saw John open drawers full of jellybeans
I just bought a brand new Civic hatchback.
After taxes and fees it came to 28k.
Used 2018 civic hatches are going for 22k+ with mileage past the manufacturer warranty.
I figured I would spend the extra few thousand and get the car I wanted brand new under warranty rather than buy used and potentially have problems I wouldn’t be covered for.
Chip shortage messed up the whole car game.
Friday just got so much better, thanks John for your integrity
The only time i nearly bought a new car was mid gfc, went in to mitsubishi to get a ralliart colt, and they were no longer selling protons anymore, but still had two jumbucks in the showroom, covered in dust in the corner. I wanted the base manual in yellow (they had a high trim two tone bla bla aswell) said, dont give me a discount on the r colt, but i want the jumbuck free. Salesman and i went back and fourth for about an hour, i would have had to pay 3900 cash for it (18,990 sticker price) and i could have it with the r colt (which i would have financed most of) was a bargain, could have flipped the r colt and got the jumbuck for free anyway, but i was convinced that if i kept haggling id get it for 0... Nope, sales manager came over and said thats the best we can do its nearly free anyway take it or leave it. So i left.
I love any story this guy tells us. Always wearin a kickass shirt too. Thx!!
In that sense You & I are a lot the same John....I can't handle people taking others for a ride...especially if You know they can't afford something or are being lied too.....Reason why Ive also left a few places Ive worked at
New car dealerships are legal criminals. They tried to sell me my Chevy Cruze at $26k I was like fuck outta here 😂 talked them down to $17.4 but they are straight up criminals
I hate dealers, they are always hiding something from you, always trying to get you to agree to something stupid... then you have to negotiate with them not once but twice over trade and sticker, then they pull out the 'service fees' and the warranty crap. It's just endless. Buying a used car from a private seller is a way better experience if you know anything about cars. The $200 you spend on the PPI is going to be 10% of what the dealers crazy markup would be and an hour at the DMV is no worse than an hour at the dealership.
When I find "the one" and then find out that a dealer has it a part of me dies.
Always wait until the last day of the month to buy a Car!!!
You will always get the best deal then....
The last day is more about the "number" of Cars sold in that month, Not so much how much it's sold for....
They want the "Numbers"...
Omfg, I had that darth vader toy as a kid! That gave me a flashback
Nice video