The Strange Reason The NBA Banned Air Jordans [Documentary Short] | One Man & His Shoes

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  • เผยแพร่เมื่อ 1 ต.ค. 2024
  • Full Documentary on BBC iPlayer: bbc.in/3kRPEja
    The story of how, in the mid-1980s, the NBA prohibited its players wearing Michael Jordan's iconic basketball shoe, which in turn only fuelled Nike's counter-cultural marketing strategy.
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ความคิดเห็น • 42

  • @vintage1950
    @vintage1950 3 ปีที่แล้ว +30

    Nike Air Jordans are iconic and historical. My sister had, still has one of the first pairs.

    • @daqu2880
      @daqu2880 3 ปีที่แล้ว +5

      Well i'd sell them

  • @Zeal808
    @Zeal808 ปีที่แล้ว +9

    The NBA was still figuring itself out at the time. Since the air Jordan 1, players wear pink, purple, whatever color they want 👍🏾

  • @donniedavis6163
    @donniedavis6163 2 ปีที่แล้ว +12

    Imagine wearing Jordan’s and everyone else wearing pro wings and converse in the 80’s. No wonder Jordan was so much better lol

    • @Fade-aways
      @Fade-aways หลายเดือนก่อน +1

      the jordan 1s were bad. REALLY BAD. Even jordan said that they made his toes bleed

  • @TheHusky9
    @TheHusky9 ปีที่แล้ว +5

    Who's here after air

  • @darkbionic1044
    @darkbionic1044 3 ปีที่แล้ว +8

    Jealousy that was it

  • @АндрейКостин-е4ц
    @АндрейКостин-е4ц 3 ปีที่แล้ว +4

    Good day, please WRITE under the video Russian SUBTITLES .

  • @drewgavin5462
    @drewgavin5462 2 หลายเดือนก่อน

    The hands!!!

  • @terryllramsey8128
    @terryllramsey8128 4 หลายเดือนก่อน

    The Jordan 1 wasn’t banned it was bred color air ships

  • @miguelpanta
    @miguelpanta 6 หลายเดือนก่อน

    @2:38 they are camping for the nike stores to open?

  • @Reppintimefitness
    @Reppintimefitness 11 หลายเดือนก่อน

    I just heard about this

  • @imchilling
    @imchilling ปีที่แล้ว

    Thise weren't the banns...

  • @CreepyFathers
    @CreepyFathers 3 ปีที่แล้ว +4

    i wouldnt have said anything about him wearing those shoes i bet dude was jealous so thats why he banned them shoes thats all

  • @LyleAbellana
    @LyleAbellana หลายเดือนก่อน

    Hahaha you are jealous of my idol MJ

  • @oliverwortley3822
    @oliverwortley3822 3 ปีที่แล้ว +10

    is this the fruits of the ‘diversity’ money the bbc pledged. what an insightful, interesting and productive video.does the bbc think that because some 20-something bame diversity hire thought this would be a good topic, that it was actually worth producing? are they too scared they would’ve been called the scary r word if they didn’t??

    • @MsDarkie93
      @MsDarkie93 3 ปีที่แล้ว +6

      Oh shut up. By clicking and commenting you’re giving more engagement which means when we review the success you’re going to contribute to the high engagement stats. Which means we’ll commission more docs with more diversity with more black people 😍

    • @MsDarkie93
      @MsDarkie93 3 ปีที่แล้ว +1

      @@oliverwortley3822 big mad Olly boy

    • @oliverwortley3822
      @oliverwortley3822 3 ปีที่แล้ว +2

      @@MsDarkie93 shaniqua mad. go sort ur wigs out

  • @oliverwortley3822
    @oliverwortley3822 3 ปีที่แล้ว +22

    nice to see my taxpayer money going towards such important topics

    • @1x403
      @1x403 3 ปีที่แล้ว +3

      ??

    • @xxxxrckj
      @xxxxrckj 3 ปีที่แล้ว +6

      this is important to fashion history, sports history and the legacy of the athlete michael jordan.
      or are you mad that the bbc is spending your taxes on shining a light on successful black people?

    • @oliverwortley3822
      @oliverwortley3822 3 ปีที่แล้ว +14

      @@xxxxrckj i’m mad the bbc is spending money to appease certain demographics, but nice attempt at reframing and recontextualising the conversation. hmm yes this is so important, that’s it’s just been covered endlessly many times before 🤣🤣

    • @garuda
      @garuda 3 ปีที่แล้ว +3

      At least its well spent. Kugh Brexit kugh

    • @vintage1950
      @vintage1950 3 ปีที่แล้ว +5

      Because Nik air Jordans are historical.

  • @jamescopening8591
    @jamescopening8591 3 ปีที่แล้ว +8

    It can’t be a nba with out Jordan having something to do with it!

  • @youngsuit
    @youngsuit 2 ปีที่แล้ว +2

    the problem is that this is actually a false story. nike never covered a fine for him to wear it

  • @crystalm4324
    @crystalm4324 3 ปีที่แล้ว +4

    June 1996 - The Bulls were sweeping the playoff games with ZERO loses! It was the best finale season of basketball for a single team in history! June 12th - if they win this game they win it all, and they’ll be inducted into the Sports Hall of Fame as the first team to sweep every single playoff game - I’m in labour with my first child that night.
    If it’s a boy he’ll be named Jordan - we already have a pair of baby Air Jordan’s.
    They lost.
    We had a girl.

  • @Profit3dBeGoingViral
    @Profit3dBeGoingViral 3 ปีที่แล้ว +2

    Wow interesting

  • @g405t
    @g405t 3 ปีที่แล้ว +2

    Dope

  • @Ilovebilliesm
    @Ilovebilliesm 3 ปีที่แล้ว +1

    First and wow

  • @Profit3dBeGoingViral
    @Profit3dBeGoingViral 3 ปีที่แล้ว +1

    First

    • @zeeeeelot
      @zeeeeelot 3 ปีที่แล้ว +1

      This was the first comment

  • @mosaloom9041
    @mosaloom9041 3 ปีที่แล้ว +1

    first