WATCH NEXT - Set Up & Install The Facebook Pixel th-cam.com/video/AQkQI-Pi4PU/w-d-xo.html WATCH NEXT - The Facebook Ads Learning Phase th-cam.com/video/OOczkVOSsYQ/w-d-xo.html
There's an insane amount of info here! Totally appreciate how you've edited this one down to reiterate things you spend more time with in your other videos. Very helpful, especially about the delivery column.
Question for custom audience Would it better to keep running a cold audience campaign with a custom audience to keep the custom audience constantly updating or does the custom audience update by itself? Especially if you pick detailed targeting with it?
Don't ever assume because a competitor runs add for long time that means it working. I have done close to 200 forensic looks at META campaigns and in all but one case the waste was between 20% - 80% so following sometimes is not a good idea. You want to test an ad that looks like there's fine, but don't assume it works. The idea on looking at adjacent industries is a best practice for sure.
Kind of got thrown into a marketing position without a team. Took a 40 dollar average per lead to 4.50 per lead with new ads I designed and optimized based on the information I got from ya. Thanks dude. They were getting 1-2 a day and yesterday I launched my campaign. So far at 12 in the past 12 hrs lol, gonna overwhelm the sales guy but that's a good problem to have I suppose.
Hi Ben. I hope I can get your advice on this, I've been running a conversion campaign for months already and was able to get out of learning phase. Also, whenever I duplicate it, the campaign is always converting but not until recently. JUst a few days ago, I duplicated the same campaign but it was not converting at all and my website visitors are so low. It was so sudden, I don't know what happened. I also haven't made any changes to it. Can you tell if this is normal?
Hi Ben! Thank you very much for your insightful content as always. I noticed that you've started to spice up your videos with some editing techniques, keep it up!
Hi Ben! It's just great how much value you can put in your every single video. I would have a question, if you can answer, that would be very appreciated. So, for example, if my ad set or ads don't work very well, should i pause them, modify and then start them again or should i pause them, create new ones and then go with those ? Thank you very much.
Thanks a lot. I would go for option 2 there. You want to run new versions when you change stuff - that way you can assess which performed best and look at the relevant data.
@@BenHeath Thank you! And i would like to ask one more thing, because actually i don't find any answer and i'm looking for it for hours. I'm running a campaign with objective being conversions and conversion event being purchase. I don't know how good it is because my goal is this one - when people see my ad, i want them to press on CTA button 'whatsapp' which would take them into my site on a landing page that gives the chance to start a chat on whatsapp with me. I want to clariy that is not exactly a landing page, is actually the page it opens when you press that WhatsApp widget button on the first page of site. Returning to the main idea, in this campaign i used 4 ad sets with one audience on each , with 5 ads, 4 images and one video. I don't know why but my images have barely all together 150 reach in one day, while the video has in one ad set 3500 reach and in another 2000, and in the rest of 2 ad sets has more than 500 reach in one day. What do you recommand me to do ? Should i change the goal ? Like people going to site to products instead of going to my whatsapp ? Or if i should leave the same goal with whatsapp, what should i change ? Thank you so much, if you would find some time to help me with this, i will be forever grateful.
@@cunek1557 I'm obviously not the expert you were asking, but maybe I can tell you my thoughts about that anyway. That the videos perform better than regular images might just be normal as people get caught way easier by videos. Let Facebook work that out over time and see which creative actually works best. Did you try Carousel too? Can work well with product portfolios. About the WhatsApp issue: I would recommend to lead people to your website where they can see the actual product they were interested in. People probably don't have specific questions about it in the first place. Maybe try to put the WhatsApp Button somewhere on the website so that people can easily reach out to you if they need help, but still see the products they should buy in the end. Your conversion event needs to be set on the "order successful" page obviously if that is what you are looking for. Hope that helps with your questions!
Straight to the point, love it! To be honest i stopped watching at some point a few months ago, but you are killing it with the new "fresh" way even that I'm not advertising at the moment. Your videos are a super way to keep updated with best news and tips - now even faster and much clearer. Keep it up🙌🏼
About the first issue. If I run an ad for a few days and the ad is having a low CTR like 1% for example, would you trash it? I know it depends, but generally speaking when an ad performs bad I dont see it going from 1 to 3% if I waited another week. More likely 1% to 0,50% haha
Got a question about facebook pixel and dropshipping. Should i stay consistent with the same pixel on all of the online stores i create even though its different product categories or should i have one for every store i create?
Where does the 2.5 frequency rule come from? I’ve heard you say this before, but I’ve always heard it’s better to have a frequency between 3-5x in a month, especially for a brand awareness campaign for a small local audience. Often, you talk about conversion campaigns on this channel for bigger brands but not much about brand awareness campaigns for small local markets. Could you touch on this in the future? Specifically tips for gaining mindshare and best ways to dominate a local market for a small local business? Love your channel...thanks!
is it possible not ever to get out of learning phase unless you increase your budget (mine is $50/day)? I got 7 purchases in the first week. Do I need to get 50 purchases in a week? How long will it take?
Quick question, I started a new lead gen ad campaign and my CPM is crazy high. $87 us. This is running for a new FB page though, can that drive up cost since that page is not "mature"? Its under the same ad account I have a long history with but the page and service has not been advertised for before.
Hi Ben, great content! I’ve noticed a few competitors only show a handful of ads on the library; all from this year. They have been around for much longer and surely advertising using FB ads before then. I like your 6 month tip but obviously not useful in this instance. Why is this happening?
Hi Hannah - you'll only see ads there that are still live now. If an ad was launched a year ago but has been turned off since then you won't see it. When you run into that scenario, I would try and find other competitors.
Hi Ben, when you say add a new ad to avoid ad frequency exceeding 2.5, does that mean I add the new ad to an existing ad set or as part of a new ad set? I would really appreciate your response!
Hi Ben, thanks so much! do you have any tips for higher priced products such as furniture that sells over 1000-2000 €? We cant see any purchases on Facebook anymore! do you have some tips on that?
If they are turned off for more than 7 days then yes they will most likely re-enter the learning phase. I wouldn't let that stop you though if you need to turn them off for business reasons, such as low stock levels, capacity reached, etc.
Which campaign to use instead of ' Whatsapp message in previous version?' ( Engagement campaign in new version is not giving result like previous one.) I wan to sell books
Hi Ben! Thanks a lot for your videos. I have a question about how quickly ads enter into learning phase. I have a "7 day click or 1 day view" attribution setting ad running on its day 3. It has now 35 results, and it'll have 50 results today for sure, by the end of day. Despite this, it already entered "learning limited" (which it will likely get out of tomorrow). Why do you think this happens and Facebook doesn't give it enough days before it classifies it as "learning limited". Thanks in advance.
That does happen fairly often and I honestly couldn't say why. The good news is that you are likely to come out of the learning phase soon. To me it seems that the learning phase is not an exact science from Facebook's point of view.
Great question. We usually see the campaign drop off in performance when you reach that frequency over the ad lifetime (when targeting cold audiences) so it’s about that time that we need to introduce new ad creative, no matter how long it takes.
Learn from the competition but don't copy keep the feel of landing page and ad copy similar Sit still and don't make changes too early when the campaign is learning
Why do my ads only work for a few days then stop. Even if I let it run for a few more days, still nothing. My ads usually start working immediately, then slow down to nothing after a few days. I've never been able to figure this out.
As usual, valuable insights from you Ben and kudos to your sharing these here - I am surprised you didn't mention anything more about the landing page and offer, CTA and things like that. I feel they are all key to the campaign as a whole. Would you agree?
Hi, can someone tell me the benefits of joining the "Ben Heath Priority Member "? I have a question in regards advertising a tax preparer business in CO. I'd like to see other strategies than the one I have and wonder if being a priority member I might have a more detailed answer
Hi ben, Im sticking to only image add , and its Currently Drop sales fast .. Its learning limited i think , maybe i will do Image add, Vid add, is it okay ? thank you hope you notice me..Godbless
Thanks for watching :) You have to be very careful with that type of campaign. Most of the time you will be ok but Facebook can disable your ad account.
Interesting video Ben! Your new style is awesome, keep it up!! I'm actually in the middle of editing a video for TH-cam that is quite similar (topic wise) but with a little different look on Facebook Ads mistakes - but really interesting to see other marketers' views on FB ads mistakes 💪
Hi Ben! First off, thank you for such brilliant and powerful content. I'm definitely subscribed! :) Now I have a question that I imagine many people may face. We have ~220k emails from our email subscriber list. However, we had to split the list into 5 lists of ~45k emails to create 5 lookalike audiences of 1%. Each lookalike audience is set at 1% of the U.S. In our CBO, we're running a conversion campaign with 5 ad sets for each of our lookalike audiences. Each ad set only targets women, which further narrows the potential audience size to between 2M and 2.3M. Note, FB says that we have roughly 45% audience overlap between the 5 ad sets. Facebook gives us a warning that "your campaign's ad set may get zero purchases." Further mentioning that "based on how you set up this ad set, we recommend increasing the audience size or the budget." What do you suggest we do? Increase each lookalike audience size to 2%, given that I'm only targeting women or keep it at 1%? Should we combine ad sets, that are each targeting a different lookalike audience, as Facebook suggests? P.S. My campaign and ad sets are still in the learning phase. Thank you!! :)
Since your email list is very targeted already, maybe just create a Lookalike from one of those 5 custom audiences. Even though there are 5 lists, it's still just one audience group. Probably why you're getting overlap. I have the exact same problem. Small niche audience from a list of 220k and just starting with FB Ads.. I asked a similar question, hoping to get a reply. Good luck
@@BenHeath for some reason it won’t accept my PayPal so will try another means .are we able to ask advice as I think your the only once who is very transparent
We don't do one off set ups I'm afraid, but you we do offer a full done-for0you service. You can find out more info here: www.leadguru.co.uk/done-for-you/
WATCH NEXT - Set Up & Install The Facebook Pixel
th-cam.com/video/AQkQI-Pi4PU/w-d-xo.html
WATCH NEXT - The Facebook Ads Learning Phase
th-cam.com/video/OOczkVOSsYQ/w-d-xo.html
I love how streamlined your videos have become. I'm engaged the whole time. Thank you!
Awesome! Thank you :)
There's an insane amount of info here! Totally appreciate how you've edited this one down to reiterate things you spend more time with in your other videos. Very helpful, especially about the delivery column.
Glad it was helpful :)
LOVE that its ... straight to the point + no BS, Salesy crap in the video content
Thanks a lot :)
Thanks for all your help over the last couple of years Ben! 🙏
My pleasure :)
Question for custom audience
Would it better to keep running a cold audience campaign with a custom audience to keep the custom audience constantly updating or does the custom audience update by itself? Especially if you pick detailed targeting with it?
Don't ever assume because a competitor runs add for long time that means it working. I have done close to 200 forensic looks at META campaigns and in all but one case the waste was between 20% - 80% so following sometimes is not a good idea. You want to test an ad that looks like there's fine, but don't assume it works. The idea on looking at adjacent industries is a best practice for sure.
Kind of got thrown into a marketing position without a team. Took a 40 dollar average per lead to 4.50 per lead with new ads I designed and optimized based on the information I got from ya. Thanks dude. They were getting 1-2 a day and yesterday I launched my campaign. So far at 12 in the past 12 hrs lol, gonna overwhelm the sales guy but that's a good problem to have I suppose.
Awesome - glad to hear it :)
Awesome. I been using the these too when advising.
Hi Ben. I hope I can get your advice on this, I've been running a conversion campaign for months already and was able to get out of learning phase. Also, whenever I duplicate it, the campaign is always converting but not until recently. JUst a few days ago, I duplicated the same campaign but it was not converting at all and my website visitors are so low. It was so sudden, I don't know what happened. I also haven't made any changes to it. Can you tell if this is normal?
Hi Ben! Thank you very much for your insightful content as always. I noticed that you've started to spice up your videos with some editing techniques, keep it up!
Thanks for watching :)
Hi Ben! It's just great how much value you can put in your every single video.
I would have a question, if you can answer, that would be very appreciated. So, for example, if my ad set or ads don't work very well, should i pause them, modify and then start them again or should i pause them, create new ones and then go with those ?
Thank you very much.
Thanks a lot. I would go for option 2 there. You want to run new versions when you change stuff - that way you can assess which performed best and look at the relevant data.
@@BenHeath Thank you! And i would like to ask one more thing, because actually i don't find any answer and i'm looking for it for hours.
I'm running a campaign with objective being conversions and conversion event being purchase. I don't know how good it is because my goal is this one - when people see my ad, i want them to press on CTA button 'whatsapp' which would take them into my site on a landing page that gives the chance to start a chat on whatsapp with me. I want to clariy that is not exactly a landing page, is actually the page it opens when you press that WhatsApp widget button on the first page of site. Returning to the main idea, in this campaign i used 4 ad sets with one audience on each , with 5 ads, 4 images and one video. I don't know why but my images have barely all together 150 reach in one day, while the video has in one ad set 3500 reach and in another 2000, and in the rest of 2 ad sets has more than 500 reach in one day. What do you recommand me to do ? Should i change the goal ? Like people going to site to products instead of going to my whatsapp ? Or if i should leave the same goal with whatsapp, what should i change ?
Thank you so much, if you would find some time to help me with this, i will be forever grateful.
I wanna mention that the products are quite expensive, because it's about furniture.
@@cunek1557 I'm obviously not the expert you were asking, but maybe I can tell you my thoughts about that anyway. That the videos perform better than regular images might just be normal as people get caught way easier by videos. Let Facebook work that out over time and see which creative actually works best. Did you try Carousel too? Can work well with product portfolios.
About the WhatsApp issue: I would recommend to lead people to your website where they can see the actual product they were interested in. People probably don't have specific questions about it in the first place. Maybe try to put the WhatsApp Button somewhere on the website so that people can easily reach out to you if they need help, but still see the products they should buy in the end. Your conversion event needs to be set on the "order successful" page obviously if that is what you are looking for.
Hope that helps with your questions!
@@motofinessementoring Thank you for your tips, bro ! I made a few changes
This is mind-blowing! Thank you!
Straight to the point, love it! To be honest i stopped watching at some point a few months ago, but you are killing it with the new "fresh" way even that I'm not advertising at the moment. Your videos are a super way to keep updated with best news and tips - now even faster and much clearer. Keep it up🙌🏼
Fab - thanks a lot :)
Ben as usual. Best Facebook content on TH-cam. Well done.
Glad you think so :)
Amazing Video and Learned a lot from it.
About the first issue. If I run an ad for a few days and the ad is having a low CTR like 1% for example, would you trash it? I know it depends, but generally speaking when an ad performs bad I dont see it going from 1 to 3% if I waited another week. More likely 1% to 0,50% haha
Got a question about facebook pixel and dropshipping. Should i stay consistent with the same pixel on all of the online stores i create even though its different product categories or should i have one for every store i create?
He has a video on that
hey Ben! how to run diabetes-related health Ads on Facebook after the 2022 update. please help us
Where does the 2.5 frequency rule come from? I’ve heard you say this before, but I’ve always heard it’s better to have a frequency between 3-5x in a month, especially for a brand awareness campaign for a small local audience. Often, you talk about conversion campaigns on this channel for bigger brands but not much about brand awareness campaigns for small local markets. Could you touch on this in the future? Specifically tips for gaining mindshare and best ways to dominate a local market for a small local business? Love your channel...thanks!
That number certainly is conversion campaign focused. I've got a ne video coming out next week about a variation on that.
@@BenHeath you’re the best! I watch every video. Thanks!
is it possible not ever to get out of learning phase unless you increase your budget (mine is $50/day)? I got 7 purchases in the first week. Do I need to get 50 purchases in a week? How long will it take?
Hi Ben, I tried the ad library, but most artist aren't even running FB ads. LOL.
That's not surprising - you don't need to model from most - you just need to find a couple that are doing well and that you can model from.
No bs, just gold! Good vid!😎✌
Appreciate that :)
Like the new editing mate, its a refreshing change
Glad to hear it :)
Oooh that was so good. Facebook ads library for spying, love it. Thanks Ben, once again very valuable video.
Glad you liked it :)
But in another video I thought you said if I ad a new ad to an ad set it'll restart the whole learning process so it SHOULD BE AVOIDED.
It will restart the learning phase but that is not a good enough reason to not introduce new ads. That must have been someone else's video.
As always, outstanding advice!
Glad it was helpful!
Quick question, I started a new lead gen ad campaign and my CPM is crazy high. $87 us. This is running for a new FB page though, can that drive up cost since that page is not "mature"? Its under the same ad account I have a long history with but the page and service has not been advertised for before.
Hi Ben, great content! I’ve noticed a few competitors only show a handful of ads on the library; all from this year. They have been around for much longer and surely advertising using FB ads before then. I like your 6 month tip but obviously not useful in this instance. Why is this happening?
Hi Hannah - you'll only see ads there that are still live now. If an ad was launched a year ago but has been turned off since then you won't see it. When you run into that scenario, I would try and find other competitors.
Thank you for the amazing stuff, Ben!
Thanks for watching :)
Hi Ben, when you say add a new ad to avoid ad frequency exceeding 2.5, does that mean I add the new ad to an existing ad set or as part of a new ad set? I would really appreciate your response!
Good question. I would add to the existing ad set :)
Hi Ben, thanks so much! do you have any tips for higher priced products such as furniture that sells over 1000-2000 €? We cant see any purchases on Facebook anymore! do you have some tips on that?
I certainly do :)
I'd implement this strategy: th-cam.com/video/ANwbnRtSQZE/w-d-xo.html
Great video! Love the way of explanation 👏
Glad you liked it!
hi Ben, do you use any tracking software or do you just go with Facebook results?
Great content! Love your style !
Im working in company that change the copy EVERY WEEK as they have different promotions/new prices. Is this healthy for the ads?
It would be best to create new ads for the new copy variations and pause the old ones. I'm not a big fan of editing existing ads.
Is it okay to turn off/on ads? Does it affect the learning phase? If I turn them back on, will they have to go through the learning phase again?
If they are turned off for more than 7 days then yes they will most likely re-enter the learning phase. I wouldn't let that stop you though if you need to turn them off for business reasons, such as low stock levels, capacity reached, etc.
@@BenHeath thanks 🙏
Which campaign to use instead of ' Whatsapp message in previous version?' ( Engagement campaign in new version is not giving result like previous one.) I wan to sell books
Super helpful - thank you!
Glad to hear it :)
How can I get to the graph you showed in the second 10 of the video please in ads manager
You can see that stuff by cling on charts. It’s under the campaign or ad set name.
Hi Ben! Thanks a lot for your videos. I have a question about how quickly ads enter into learning phase. I have a "7 day click or 1 day view" attribution setting ad running on its day 3. It has now 35 results, and it'll have 50 results today for sure, by the end of day. Despite this, it already entered "learning limited" (which it will likely get out of tomorrow). Why do you think this happens and Facebook doesn't give it enough days before it classifies it as "learning limited". Thanks in advance.
That does happen fairly often and I honestly couldn't say why. The good news is that you are likely to come out of the learning phase soon. To me it seems that the learning phase is not an exact science from Facebook's point of view.
@@BenHeath nice to know that it's not only me. Thanks a lot for your answer.
The 6 mistake is high frequency and the advice in not to go above 2.5 in frequency. But 2.5 per day? per week? every 10 days?
Great question. We usually see the campaign drop off in performance when you reach that frequency over the ad lifetime (when targeting cold audiences) so it’s about that time that we need to introduce new ad creative, no matter how long it takes.
@@BenHeath Thanks for replying. I already scheduled a call with your team!
Your Content is amazing!
Thank you very much
Learn from the competition but don't copy
keep the feel of landing page and ad copy similar
Sit still and don't make changes too early when the campaign is learning
Why do my ads only work for a few days then stop. Even if I let it run for a few more days, still nothing. My ads usually start working immediately, then slow down to nothing after a few days. I've never been able to figure this out.
I have created a video on exactly that: th-cam.com/video/6_9ZC-WsU3Y/w-d-xo.html
As usual, valuable insights from you Ben and kudos to your sharing these here - I am surprised you didn't mention anything more about the landing page and offer, CTA and things like that. I feel they are all key to the campaign as a whole. Would you agree?
Thanks for watching - oh for sure, you just have to stop at some point and 8 seemed a good amount for one video.
Hi, can someone tell me the benefits of joining the "Ben Heath Priority Member
"? I have a question in regards advertising a tax preparer business in CO. I'd like to see other strategies than the one I have and wonder if being a priority member I might have a more detailed answer
Good question - the main thing is comment replies. I only answer a tiny fraction of the comments - but I answer all of them from members.
Is the conversion objective useless if no pixel is active nor installed?
Yes it is assuming you are sending people to your website and not another destination.
@@BenHeath Thank you Ben
Hi Ben,
Is there anywhere I can see that my sd is in the learning phase, as I seen on your screen it stated learning phase
Sure - you should see it exactly where I showed it - at the ad set level
@@BenHeath thanks for the reply, Is this info only for conversion campaigns or even for traffic?
Hi ben, Im sticking to only image add , and its Currently Drop sales fast .. Its learning limited i think , maybe i will do Image add, Vid add, is it okay ? thank you hope you notice me..Godbless
Sure - if results aren’t what you want then to be then you need to mix it up.
Thank you man
No problem
Such an awesome video 🙏
Glad you liked it!
Ben, are you in a rush ? Haha
Btw as usual, pure gold.
*thanks for all the knowledge!* Does Facebook allow us to run a giveaway through their lead ads? Like submit your email and we will pick a winner
Thanks for watching :)
You have to be very careful with that type of campaign. Most of the time you will be ok but Facebook can disable your ad account.
Interesting video Ben! Your new style is awesome, keep it up!!
I'm actually in the middle of editing a video for TH-cam that is quite similar (topic wise) but with a little different look on Facebook Ads mistakes - but really interesting to see other marketers' views on FB ads mistakes 💪
Thanks a lot :)
Okay
Hi Ben! First off, thank you for such brilliant and powerful content. I'm definitely subscribed! :)
Now I have a question that I imagine many people may face.
We have ~220k emails from our email subscriber list. However, we had to split the list into 5 lists of ~45k emails to create 5 lookalike audiences of 1%. Each lookalike audience is set at 1% of the U.S.
In our CBO, we're running a conversion campaign with 5 ad sets for each of our lookalike audiences. Each ad set only targets women, which further narrows the potential audience size to between 2M and 2.3M. Note, FB says that we have roughly 45% audience overlap between the 5 ad sets.
Facebook gives us a warning that "your campaign's ad set may get zero purchases." Further mentioning that "based on how you set up this ad set, we recommend increasing the audience size or the budget."
What do you suggest we do? Increase each lookalike audience size to 2%, given that I'm only targeting women or keep it at 1%? Should we combine ad sets, that are each targeting a different lookalike audience, as Facebook suggests?
P.S. My campaign and ad sets are still in the learning phase.
Thank you!! :)
Since your email list is very targeted already, maybe just create a Lookalike from one of those 5 custom audiences. Even though there are 5 lists, it's still just one audience group. Probably why you're getting overlap. I have the exact same problem. Small niche audience from a list of 220k and just starting with FB Ads.. I asked a similar question, hoping to get a reply. Good luck
❤️❤️❤️❤️ you!
Your videos are very educational , i am goign to join up :)
Awesome :)
@@BenHeath for some reason it won’t accept my PayPal so will try another means .are we able to ask advice as I think your the only once who is very transparent
So freakin good
I always fall for no 1 mistake over and over again.
Easy to do
Ben. Can I pay you to get me set up?
We don't do one off set ups I'm afraid, but you we do offer a full done-for0you service. You can find out more info here: www.leadguru.co.uk/done-for-you/
Sec🥰
Awesome :)
1st
Nice :)
Facebook is Now too much problematic. You will select female audience. And they send all male audience.