On point as usual Alex. Great concepts. Copywriting is everywhere, and if you keep your copywriting hat on, you'll surely see a variety of examples to learn from.
Thank you for this video! My favorite way to learn is to be mindful of ads and campaigns and to watch/listen to instructional videos like yours, and since I set aside time to ride my stationary bike 30 min a day (could also work with walking) then I'm going to combine the two. Great stuff, can you guess who I'm gonna watch on my workout next? 😉
Pure gold as always Alex! Thanks for sharing! I’ve been trying to think of copywriting exercises to do daily and this is just the inspiration I needed!
loved that video! Super helpful and you can really notice your experience on presenting Ideas in a smart and convincing way! I'm already super hyped trying out all of these!!
Just tried one of the exercises and got a question: when rewriting Headlines, is the idea to maintain the original message but turn it into a different design? I find it hard to switch up the target audience while maintaining the message, because if I switch up the target audience drasticalley, they might not even be interested in that topic
Exactly! You want to keep the maintain the message. Your audience doesn't have to be drastically different. Think of someone else who could also be a target audience for the headline. For example, if the headline is targeted towards men, you can practice targeting women or neither, etc! Hope this helps! Happy practicing! ⚡️
Thanks for this, I do the same with commercials while watching TV, changes them from an interruption from my favorite show to a learning experience. Appreciate all the tips!
You read my mind this week Alex. I’ve been trying to figure out exercises to Improve on my craft. And here you go popping up in my notifications with this lmaoo. Thank you 🙌🏽
Alex thanks so much for the information and content you share with us and I don't know why, but your eyes and smile always get me. I just want to say you are so beautiful, girl!
Oh it's definitely my promotions folder on gmail. I get so much free game. All the headlines and promotional things I get sent are just overflowing with inspiration and I get to analyze their use of emojis, the exact words they used, all caps versus not. Plus, when I open the emails and it's this beautifully laid out graphic with gifs and eye-popping colors just brimming with color psychology I just dive right in.
Thank you so much Alex for what you doing on this platform. I really commend you. I like your energy and vibe. I'm just a beginner copywriter. Your videos have been so helpful. I honestly want to grow in this copywriting. I stumbled
I love all of your content Alex, thanks a lot for sharing these goldmines about copywriting. I'm an aspiring email copywriter who wants to serve the pet care niche. I'll do my best to apply my learnings from your video and I'll be a good copywriter someday. More power to you and your business. Sending love from the Philippines. :)
29 Neat little gifts for your kids that will absolutely drive them wild. I wrote that from looking at a buzz feed article headline as I was writing this video
5 quick exercises to upgrade your copywriting Consumer Problem: marketers are working full time and want to be more valuable at work Consumer Solution: provide a quick solution that will upgrade their skills daily
Hii Dear, I'm your subscriber from India, my request is please make this👆 video again with update after ai come in the market. I want copy writing Beginner tips & Trek's video again after ai in 2024 coming how we write better than ai, how to use ai for outline or main body writing part? Manual and ai both connections? If possible for blogging or copy writing SEO point of view?
Hey! Thanks for the suggestion! In the meantime, check out this video I shared on AI shortcuts to become a better copywriter: th-cam.com/video/O8ZqLxp_96Y/w-d-xo.htmlsi=hmSq0xGKmZm5fvIp
Great exercises, Alex! 🔥 They seem quite simple but deep down I know they're super effective 🙌🏼 Will implement them for sure so that I become one with my better half... I mean Copywriting 😂
Hey! Naman what's going on !! I am also from India and want to start journey of copywriting a question I was having from you that from where you understood the basics of copywriting like what to write ,how to write, in what matter we have to write and all. Please respond.
A HOOK is a concept or an idea that gets people interested in what you have to say. It's what's draws people in to click on your article or open your email. An OPEN LOOP any concept or idea which actually forces the brain to seek out some sort of conclusion. Check out this video for more explanation of these two things: th-cam.com/video/sdoj1TVbAJY/w-d-xo.html
@@AlexCattoni wow! That was pretty fast, thanks for the immediate response. Thanks Alex. And thanks for the link you shared. Will check it out as soon as I am free. I am new to copywriting and I am really happy with the knowledge you are sharing.
In marketing, an open loop is any concept or idea that forces the brain to seek out some sort of conclusion. In other words -- in piques your curiosity and makes you want to keep reading/click to learn more.
Love from Sri Lanka, I really need some help on where can i submit my work to obtain constructive criticism and reviews I have been writing for some time now but I got one to review read my work and give me feedback, this is my biggest hurdle. I would like to know the quality of my work before I present these to potential clients or start client hunting. Please help advise fellow writers the great & powerful posse is most welcome! thanks
Hi! I am new in this field and I have a passion for writing. To start working as a copywriter do I need to complete any course or I can start straight away?
HI ALEX I AM YOUR TOTALYY FAN I HAVED SUSCRIBED YOU AND I ALSO SUSCRIBED IT BY MY COMPUTER LAPTOP OR MOM DAD PHONE I HAVED WATCHED EVERY SINGL VIDEO OF YOU
Hi Alex, thanks for this amazing video! I'm Kim, writing all the way from Cape Town in South Africa. Thanks to this video, I have just discovered that I have been wearing my copywriter hat everywhere I go. I'm always the one who notices the attention-grabbing, compelling, and unique copy while driving, in malls, at a restaurant, or on a menu; whether it's a little brand story at the back of a packet of chips, a quirkly speech bubble on the front of a sweets packet, funny stickers at the back of someone's car, or even on the back of the detergent products. I often find myself laughing at the copy on some products and think "wow, now that's a skilled copywriter".
Thank you a lot, Alex, these pieces of advice are really helpful. I'm completely a beginner and also not a native speaker, therefore there are a lot of difficulties pursuing copywriting. But I definitely do not intend to give up!!!
I'm with you! I'm 59 but I'm determined to learn this: I been at my job for 24 years& it's not paying more, lot of burercucry, like in lots of jobs.but I need to do this, for myself&my lady friend.
I’m gonna try to put these into use, sometimes I find writing daunting but I really wanna improve my skill in copywriting and I feel like this is approachable
Hi @Alex kindly guide me about how to rewrite an Ad? As I should read the whole ad and then I've to write or its just I should read the headlines ? Waiting for your reply!
turn your meme file into a top pic swipe file! re-read and rewrite headlines you like in your own goofy way! first write bad copy, and then wreck it further! all hail CHAOS
Re: Exercise #4… What about signing up for emails from your niche instead of random ones. I imagine random ones might bring in ideas from “left field and fire 🔥 the imagination, but I’m guessing there would be big benefits focusing on my niche.
You are like a mom to me in the Copywriting world❤️
Totally Agreed.....Very Same to Me As Well
*"The person who wins, is the person who wants it the most."*
This changed my life.
🙌🏻
I am a freelance content writer learning copywriting, I really needed this advice ...thanks!!
On point as usual Alex. Great concepts. Copywriting is everywhere, and if you keep your copywriting hat on, you'll surely see a variety of examples to learn from.
Thank you for this video! My favorite way to learn is to be mindful of ads and campaigns and to watch/listen to instructional videos like yours, and since I set aside time to ride my stationary bike 30 min a day (could also work with walking) then I'm going to combine the two. Great stuff, can you guess who I'm gonna watch on my workout next? 😉
This was so eye opening Alex..I have been writing a lot recently..I know this is going to get me to the next level.. sending you gratitude 🙊
Awesome!!
Pure gold as always Alex! Thanks for sharing! I’ve been trying to think of copywriting exercises to do daily and this is just the inspiration I needed!
Yay! Glad this was helpful :)
loved that video! Super helpful and you can really notice your experience on presenting Ideas in a smart and convincing way! I'm already super hyped trying out all of these!!
Just tried one of the exercises and got a question: when rewriting Headlines, is the idea to maintain the original message but turn it into a different design? I find it hard to switch up the target audience while maintaining the message, because if I switch up the target audience drasticalley, they might not even be interested in that topic
Exactly! You want to keep the maintain the message. Your audience doesn't have to be drastically different. Think of someone else who could also be a target audience for the headline. For example, if the headline is targeted towards men, you can practice targeting women or neither, etc!
Hope this helps! Happy practicing! ⚡️
Practice, Practice, Practice, and then some more Practice.
You got it! ;)
I love your energy and the gifs you use throughout your videos! they're always so spot-on lol
Basically:
Rewrite examples,
Know your audience,
And always keep improving
Loads of thanks Alex. My favorite and by far best way of learning is through videos and podcasts.
These are actually quite Good!!
Your video is greatly appreciated. Your content and teaching style are truly impressive. Thank you!
Glad you like them!
I have noted your points as food for thought. For me, these are golden words. Sabir Ali, Karachi, Pakistan.
Thanks for this, I do the same with commercials while watching TV, changes them from an interruption from my favorite show to a learning experience. Appreciate all the tips!
Oh yes! LOVE that!
I really want to improve my writing skills in 2022 so thank you so much for this video!
Awesome!! Thanks for watching :)
How's it going with copywriting, Demetri?
@@realad88 he quit bc he realised no clients want to pay lol
Which app do you use for copywriting
You read my mind this week Alex. I’ve been trying to figure out exercises to Improve on my craft. And here you go popping up in my notifications with this lmaoo.
Thank you 🙌🏽
Also do you have any videos about on how to find clients ?
I do! I have a handful actually. You'll find them all in this playlist: th-cam.com/play/PL56Rdybt5tTR13NEO9vSgFcl544u2sjy9.html
Thank you 🙌🏽. Also, when you rewrite copy can you look at the copy for reference or do you simply rewrite it without looking at it ?
hey Alex!! Thank you fot this amazing tips and exercise, it's helping a lot much gratitude to you.......
Thanks for watching!
Wow, congratulation for this copywriting content.👏👏👏
Alex thanks so much for the information and content you share with us and I don't know why, but your eyes and smile always get me. I just want to say you are so beautiful, girl!
Thank you Alex ❤
Thank you! Interesting and informative! 😎
Thanks so much for watching!
I found all exercises interested ma'am
Oh it's definitely my promotions folder on gmail. I get so much free game. All the headlines and promotional things I get sent are just overflowing with inspiration and I get to analyze their use of emojis, the exact words they used, all caps versus not. Plus, when I open the emails and it's this beautifully laid out graphic with gifs and eye-popping colors just brimming with color psychology I just dive right in.
Yes!!!
5:01 _One of the best-to-bet into that_
5:19 _Through the route path_
These tips are fantastic! Thank you! :)
Amazing content, amazing teacher.
Easy to follow day to day steps. Thanks!
Awesome! Thanks for watching :)
Thank you so much Alex for what you doing on this platform. I really commend you. I like your energy and vibe. I'm just a beginner copywriter. Your videos have been so helpful. I honestly want to grow in this copywriting. I stumbled
You got this!
Love the work, great, awesome lovely
But
Why
Do you always have music in the background whilst you are explaining and presenting your gorgeous work?
Love your videos. I think it would be interesting to see what you have found in the wild, or your rewritten headlines
My team and I are compiling some "in the wild" pictures and we are hoping to turn it into a series soon! So stay tuned :)
Wow! This is amazing! Thank you so much!!
Great tips, no bs, thank you!
Love your content Alex! Thanks so much for bringing so much value! And special thank you for the ad library tip and how to search it, wow
I love all of your content Alex, thanks a lot for sharing these goldmines about copywriting. I'm an aspiring email copywriter who wants to serve the pet care niche. I'll do my best to apply my learnings from your video and I'll be a good copywriter someday. More power to you and your business. Sending love from the Philippines. :)
Awesome! Thanks for watching :)
Simply your content is terrific
Thank you!
Gold mine channel of beginner copywriters 💥
This channel deserves 1million subscribers soon👍
Aww, thank you so much!!
Thank you!
Email swipe file is my favourite..
Totally! I love that one as well
29 Neat little gifts for your kids that will absolutely drive them wild.
I wrote that from looking at a buzz feed article headline as I was writing this video
Awesome!
My favourite exercise is the emails list
Love that one!
Thank u for this great video!!
Glad it was helpful! Thank you for watching!
It amazing 😊 thanks you are truly inspiring 💝
thank you so much Alex, your content has helped me a ton!
YAY :) Happy to hear that!
I am now seeing this and this information was helpful
Glad it was helpful! Thanks so much for watching :)
@@AlexCattoni no problem I'll keep practicing I been into thus for two weeks so thus is all new to me but I like it
You are love! 💕
I appreciate your work!🥳🥳🥳
Thank you so much 😀
omaygat i wanna subscribe you because you smilling when speaking
You’re Gold! 🥺💛 Thank you!!
Thank you!!
Love the exercises 🙌🏾
Cattoni it may sound wierd but actually i think you are the beautiful women in the world not just looks but the way you teach!
5 quick exercises to upgrade your copywriting
Consumer Problem:
marketers are working full time and want to be more valuable at work
Consumer Solution:
provide a quick solution that will upgrade their skills daily
My favorite way to practice copywriting is writing copy.
🙌🏻🙌🏻🙌🏻
Would love to rewrite this title itself:
" Do this 5 simple exercises and stand out as a copywriter"
Great!
So much amazing info. As a true crime lover myself I need to know what is your favourite true crime podcast.
My Favorite Murder ⚡️
What do you think about seo blog writing tools?
I don't use them
which books should I read for copywriting?
Check out these ones 👉🏻 th-cam.com/video/vQkzcEGhGUg/w-d-xo.html
Hii Dear, I'm your subscriber from India, my request is please make this👆 video again with update after ai come in the market.
I want copy writing Beginner tips & Trek's video again after ai in 2024 coming how we write better than ai, how to use ai for outline or main body writing part? Manual and ai both connections? If possible for blogging or copy writing SEO point of view?
Hey! Thanks for the suggestion! In the meantime, check out this video I shared on AI shortcuts to become a better copywriter:
th-cam.com/video/O8ZqLxp_96Y/w-d-xo.htmlsi=hmSq0xGKmZm5fvIp
Great exercises, Alex! 🔥
They seem quite simple but deep down I know they're super effective 🙌🏼
Will implement them for sure so that I become one with my better half... I mean Copywriting 😂
Hey! Naman what's going on !!
I am also from India and want to start journey of copywriting a question I was having from you that from where you understood the basics of copywriting like what to write ,how to write, in what matter we have to write and all.
Please respond.
@@Gopal-xp5wx Bro Utube is deleting ma comments...
I shared my ensta there 😂
@@Gopal-xp5wx btw how long have you been doing this?
@@Gopal-xp5wx garudy07 uzernham
@@namanydv_garud does you bio include anime ?
where could i find succesful email copy
Email newsletters are a great place to find examples of email copy!
You can sign up for mine here:
copyposse.com/posse/
I have a question.
What's the difference between copywriting and ghostwriting ?
Ghost writing refers to writing for someone else who is then named as the author.
What's the difference between a hook and a open loop?
An open loop is a type of hook -- but there are many different types of hooks!
thank you beautiful
What's an open look?
In marketing an open loop is any concept or idea which actually forces the brain to seek out some sort of conclusion.
Great ideas here, thanks. But please what's a hook and open loop? Please can someone explain
A HOOK is a concept or an idea that gets people interested in what you have to say. It's what's draws people in to click on your article or open your email.
An OPEN LOOP any concept or idea which actually forces the brain to seek out some sort of conclusion.
Check out this video for more explanation of these two things: th-cam.com/video/sdoj1TVbAJY/w-d-xo.html
@@AlexCattoni wow! That was pretty fast, thanks for the immediate response. Thanks Alex. And thanks for the link you shared. Will check it out as soon as I am free. I am new to copywriting and I am really happy with the knowledge you are sharing.
I am new to this knowledge and want to start. Can i apply these 5 skills?
Of course! Let me know how it goes! :D
What is an 'open loop'?
In marketing, an open loop is any concept or idea that forces the brain to seek out some sort of conclusion. In other words -- in piques your curiosity and makes you want to keep reading/click to learn more.
I start SMILING when I look at your SMILE.
I want to know how to get a certificate on copywriting
All depends on what program or course you are taking. :)
Love from Sri Lanka, I really need some help on where can i submit my work to obtain constructive criticism and reviews I have been writing for some time now but I got one to review read my work and give me feedback, this is my biggest hurdle. I would like to know the quality of my work before I present these to potential clients or start client hunting. Please help advise fellow writers the great & powerful posse is most welcome! thanks
Wearing a copywriter's cap is the best....
Hi! I am new in this field and I have a passion for writing. To start working as a copywriter do I need to complete any course or I can start straight away?
You can learn the skill on your own, without a course! But you definitely want to learn the skill before you start trying to write for clients.
Anyone who has some sources where I could find spec ads examples so I could practice?
Facebook is probably the easiest place :) good luck!
What colour is your Bugatti 💀
Black And Crimson.. 🗿
HI ALEX I AM YOUR TOTALYY FAN I HAVED SUSCRIBED YOU AND I ALSO SUSCRIBED IT BY MY COMPUTER LAPTOP OR MOM DAD PHONE I HAVED WATCHED EVERY SINGL VIDEO OF YOU
How do you know if a FB ad is top performing?
You can go to the ad account of certain businesses and see that way - or just take your pick of the one that pop up on your feed.
👌🏼
❤
May i dare to ask you a personal question?????
What is the thumbnail bruh
First one here!!!
Can any one tell me what 's an open loop is ?🤔
An open loop is any concept or idea which forces the brain to seek out some sort of conclusion.
☺️✨🙏❤️
You are copyspeaking😂
I liked the #4th one Check Your Email Everyday! Because I often do this practice!
YES!!
The biggest secret is no.longer a secret, Launch Pad Seasons. Clients Come Fast
Hi, love your content! But I have a question, what do you mean by "customer awarness"?
There are 5 levels of customer awareness that I like to reference! I break them each down in this video here: th-cam.com/video/jA4QSBT2lhQ/w-d-xo.html
Hi Alex, thanks for this amazing video! I'm Kim, writing all the way from Cape Town in South Africa.
Thanks to this video, I have just discovered that I have been wearing my copywriter hat everywhere I go. I'm always the one who notices the attention-grabbing, compelling, and unique copy while driving, in malls, at a restaurant, or on a menu; whether it's a little brand story at the back of a packet of chips, a quirkly speech bubble on the front of a sweets packet, funny stickers at the back of someone's car, or even on the back of the detergent products.
I often find myself laughing at the copy on some products and think "wow, now that's a skilled copywriter".
you must be really good 🥵you made me click on the read more button. A newbie, i am 😁
just subscribed... saving up my money to buy her course.
Thank you a lot, Alex, these pieces of advice are really helpful. I'm completely a beginner and also not a native speaker, therefore there are a lot of difficulties pursuing copywriting. But I definitely do not intend to give up!!!
I'm with you! I'm 59 but I'm determined to learn this: I been at my job for 24 years& it's not paying more, lot of burercucry, like in lots of jobs.but I need to do this, for myself&my lady friend.
I’m gonna try to put these into use, sometimes I find writing daunting but I really wanna improve my skill in copywriting and I feel like this is approachable
Awesome! Just start with one small step and take it from there :) good luck!
Hi @Alex kindly guide me about how to rewrite an Ad? As I should read the whole ad and then I've to write or its just I should read the headlines ? Waiting for your reply!
That would be your personal preference! The more you rewrite, the more you will practice. :)
Thank You for your reply!
Amazing! This video help me to change my fear mindset on copywriting .. Thanks Alex
turn your meme file into a top pic swipe file!
re-read and rewrite headlines you like in your own goofy way!
first write bad copy, and then wreck it further! all hail CHAOS
Favourite way of learning is-watching your videos daily. You are really helping me enhace my writing skills
Thanks so much for being here ⚡️
That was naievly awesome..
I want to improve my email writing skill. This is a good tutorial.
Glad it was helpful!
Re: Exercise #4… What about signing up for emails from your niche instead of random ones. I imagine random ones might bring in ideas from “left field and fire 🔥 the imagination, but I’m guessing there would be big benefits focusing on my niche.
Sure! I personally love getting hooks and idea from other niches and modifying them for my needs - but you definitely don't have to!
I'm just starting from Scratch and with the help of your video s I hope I'll become from Zero to Hero😁
Yayy! You got this!
Any progress my friend?