Thank you Alex. I'm SO glad I found your page and videos.. I've been trying to improve my copywriting and your tips have definitely helped me take my writing to the next level! Will try out these exercises next :)
This was great, I have been researching "catchy recruitment headlines" for a while now, and I think this has helped. Ever heard of - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some extraordinary things about it and my mate got great results with it.
This was great, thanks, I have been researching "creative headlines examples" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (should be on google have a look ) ? Ive heard some interesting things about it and my friend got amazing success with it.
"First write bad copy, then fix it!" I love that. I struggle so much with copywriting because I'm such a perfectionist and I get so angry when I find myself starring at the screen and not a single word comes out for the life of me...
I'm the opposite - I have TOO MUCH ready to 'hurricane' its way onto the screen - my dread is the 'fixing' part. I gotta stop getting all bent out of shape when editing tools start slapping my content around. Perfectionism is a shared problem only my editing tool is the perfectionist and I dread the negotiation of editing - it's like I take it personally lol
@@DynamicMentalFitness Ive been trying to create an headline for three days now and even when I try to write it's just keeps getting worse . Get men like me so sad for real , how do you have so much to sayyyyyyyy
@@overcomerssports1768 I have the benefit (sometimes irritating curse) of a very creative mind thanks to years of training in art, writing, and music - shutting it up when I don't need it is the challenge. Stephen King says that if you want more to say - and have an easier time writing it - then you have to take in more than you give, meaning heavy daily reading and research habits which most copywriters are going to end up doing anyway if they follow an effective process.
@@DynamicMentalFitness big ups to you . All love on this side . I think I need to read heavily now on a particular niche I think that way I might have more to say
This video is life-changing This video is value packed This video is forging the path toward mastering copywriting This video is ear perking This video have every copywriter’s mind *blowing* My first exercise of the day i had to warm up :D
Now THIS is some amazing content!!! I can’t believe you gave this all away for free! Super valuable and really insightful, practical and actionable. Thank you!
Your passion and enthusiasm for copywriting is very compelling. I can certainly relate with my own love for making people emote with words. You have inspired me to open a new chapter in my life. After all, life is too short to not chase my dreams. Keep making tremendous videos, and I'll keep watching!
Thank you so much! There is so much value in this 12 minute video than any copywriter I've seen. You are very professional because you get straight to the point and making things clear and concise. That is good copy.
Wow! All I can say is...this is Oscar Winning Writing! Of all of the videos that I have watched on copywriting, this video gave me the most depth in the lest amount of time. Thank you for sharing! Looking forward to more Alex!!
Being a rookie trying to understand the thin line of demarcation between copywriting and contentwriting, I find your presentation both content-rich and captivating... thanks a lot Alex Cattoni!
I think I live on your TH-cam page now... Lol Thank you for all of the information! You are such a blessing. I can't go to school right now, and it is people like you who have big, generous hearts that help make people's goals a reality. Thank you for helping others, and making this content available. I have learned more in 2 of your videos than on ANY of the other channels. I am blown away with what I learn in such a short period of time.
Very generous soul. This is your greatest legacy you give to humanity. Sharing all these info for free. New sub here from the Philippines, and I devour your videos voraciously.
I love your content and energy, I wasn't serious about the whole idea of copywriting but you're making it interesting and simple! Thanks for your efforts♡
Omg can't believe I haven't used the Hemingway app before! Life saver, as I've been manually rereading and simplifying my sentences. And ditto on making the thesaurus a best friend haha. Thank you for this helpful video! xx
This video is REVOLUTIONARY. Alex, I'm finally daring to write copy. Thanks for helping me make that decision by showing me good steps to start. All the best to you.
Alex, thank you so much. Your video is phenomenal! I've been stuck on a writing project for a bit and your tips are just the inspiration I needed. Love the benefits to feature converter. So much info in such a short amount of time! Love, Love, Love!!
I do #1 all the time. Saving stuff here and there. Then you get flashbacks when you're working on something else. So you hunt for it among the clutter. Great advice.
This video is abundantly useful This video is riveting This video is indispensable This video is a treasure trove of rich information This video is priceless
Woah Alex, you know what you're talking about. Your feature to benefit lead magnet is so simple yet compelling. Like it's literally an excel file. Simple and awesome. Hope to learn more from you. Great content!
Thank you so much for putting all this together! I particularly loved and enjoy this video because I'm an English learner aspiring to become a digital marketer for local businesses and finding synonyms is a challenge for me, but like you stated "use power words that evoke emotions and actions" this is huge for me since that even helps me with my every day speaking. Alex, you are the best.!!
Hi Alex this video gave me a direction to organize my research. Thank you. And I would like to answer the question that you asked in this video that I would replace word 'great' with 'stupendous'
How do you tag emails to go automatically in to certain sub folders? I can really use that. I’m often manually moving emails around. Btw - another tip, focus on writing about the transformation. This can sometimes work more effectively than focusing on benefits. If you can provoke visually stimulating copy which expresses and shares the transformation they’ll gain (benefit from) - then you’re golden. This works well for sales pages and emails. Take the reader from where they are now to where they desire to be when all is said and done.
Hey Michael! Ok so you click that little gear icon in your Gmail >> Settings >> Filters & Blocked Addresses >> Create New Filter >> Set Conditions (i.e. emails from test@test.com >> Create >> Choose "Skip Inbox" and "Apply The Label" (Create any label you want). Boom!
Synonyms for great? Lets see: paradigm-shifting, fantastic, amazing, awesome, incredible, spectacular, stupendous, stupifying, outrageous, breathtaking, Awe-inspiring, inspirational, inspired, brilliant, visionary, jaw-dropping, earth-shattering, outstanding, exceptional, excellent, best in class. Hmm.. I'm running out of words here, I guess this will have to do.
When you first explained the difference between features and benefits, I was thinking, "Oh, that's helpful." Then you said, "Now I'm going to show you the 5 questions I use to convert features into benefits," and I literally said "Wow!" out loud! 😂 As a neurodivergent copywriter, trying to break a process down into its components to begin can be the most difficult part. Your step-by-step instructions provide much needed help! Thanks!
Thank you so much Alex for your tips. It really helped me for my social media ads. I'm not a copywriter by profession, but these tips really helps. Love from India.
So just dropping a huge thanks 🙏 😊You teach so much and give away so much ! Downloaded your converter and saw your sales page . I am learning what you are teaching and modelling for us😊
Thank you Alex! This video is PHENOMENAL. I look forward to begin my journey as a freelance copywriter in 2024 (manifesting it here), I hope to make you proud!!!
"Wow, this video is mind-bending!" I see the reason you choose this specific line! Sub-consciously the writer will repeat this line while typing with what-ever modifications he/she do.. ultimately leading in increase in concern towards "your video being great" i'll try catching up with some more Easter eggs..lol (will use these sub-conscious techniques myself too) I really appreciate your work Alex, We have a lot to learn from you, stay tuned keep coming up with tonnes of videos back to back THX
Just new to copywriting and starting digging all related. Your video is so juicy (great lol) that I'm feeling bad I'm not being charged for it. Also saved it in my GEMS folder btw. Thanks a million! That end though XD.
One of the most insightful video. Keep pushing such content we are glad & open to learn such content. Started with my copywriting journey and really enjoying.
![Practical Copywriting Course for Beginners [FREE COURSE]](http://i.ytimg.com/vi/Pum2gV7N_9A/mqdefault.jpg)
Thank you Alex. I'm SO glad I found your page and videos.. I've been trying to improve my copywriting and your tips have definitely helped me take my writing to the next level! Will try out these exercises next :)
Aw thanks Shannon! So glad you find my videos helpful!
@@AlexCattoni thank you for your videos I am trying to get into the copywriting business. And your. Videos. Are helping me
This was great, I have been researching "catchy recruitment headlines" for a while now, and I think this has helped. Ever heard of - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some extraordinary things about it and my mate got great results with it.
This was great, thanks, I have been researching "creative headlines examples" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (should be on google have a look ) ? Ive heard some interesting things about it and my friend got amazing success with it.
How u going with it?
I'm hoping to you are crushing it now and all your hard work paid off
"Copywriters not copycats" - I like that
"First write bad copy, then fix it!" I love that. I struggle so much with copywriting because I'm such a perfectionist and I get so angry when I find myself starring at the screen and not a single word comes out for the life of me...
I'm the opposite - I have TOO MUCH ready to 'hurricane' its way onto the screen - my dread is the 'fixing' part. I gotta stop getting all bent out of shape when editing tools start slapping my content around. Perfectionism is a shared problem only my editing tool is the perfectionist and I dread the negotiation of editing - it's like I take it personally lol
@@DynamicMentalFitness Ive been trying to create an headline for three days now and even when I try to write it's just keeps getting worse . Get men like me so sad for real , how do you have so much to sayyyyyyyy
@@overcomerssports1768 I have the benefit (sometimes irritating curse) of a very creative mind thanks to years of training in art, writing, and music - shutting it up when I don't need it is the challenge.
Stephen King says that if you want more to say - and have an easier time writing it - then you have to take in more than you give, meaning heavy daily reading and research habits which most copywriters are going to end up doing anyway if they follow an effective process.
@@DynamicMentalFitness big ups to you . All love on this side . I think I need to read heavily now on a particular niche I think that way I might have more to say
This video is life-changing
This video is value packed
This video is forging the path toward mastering copywriting
This video is ear perking
This video have every copywriter’s mind *blowing*
My first exercise of the day i had to warm up :D
Happy to meet you. You rock
Alex, I honestly cannot get enough of your content. Please don't ever stop.
Thanks, Paulo!
Now THIS is some amazing content!!! I can’t believe you gave this all away for free! Super valuable and really insightful, practical and actionable. Thank you!
Thanks L!!
All heroes don't wear capes.
Your passion and enthusiasm for copywriting is very compelling. I can certainly relate with my own love for making people emote with words. You have inspired me to open a new chapter in my life. After all, life is too short to not chase my dreams. Keep making tremendous videos, and I'll keep watching!
amazing! thank you
Thank you so much! There is so much value in this 12 minute video than any copywriter I've seen. You are very professional because you get straight to the point and making things clear and concise. That is good copy.
Wow! All I can say is...this is Oscar Winning Writing! Of all of the videos that I have watched on copywriting, this video gave me the most depth in the lest amount of time. Thank you for sharing! Looking forward to more Alex!!
Thanks Samuel!! Appreciate you being here and sharing your comment :)
Being a rookie trying to understand the thin line of demarcation between copywriting and contentwriting, I find your presentation both content-rich and captivating... thanks a lot Alex Cattoni!
I think I live on your TH-cam page now... Lol
Thank you for all of the information! You are such a blessing. I can't go to school right now, and it is people like you who have big, generous hearts that help make people's goals a reality. Thank you for helping others, and making this content available. I have learned more in 2 of your videos than on ANY of the other channels. I am blown away with what I learn in such a short period of time.
Thanks so much for being here!! ⚡️
Very generous soul. This is your greatest legacy you give to humanity. Sharing all these info for free. New sub here from the Philippines, and I devour your videos voraciously.
The alternative for great is awesome, as awesome as is this video. thanks Alex for the valuable hacks and tools shared
Your best video yet! Especially a fan of the Hemingway Editor, such a useful tool
I am a long-time copywriter and hadn't heard of the Hemingway app before. I look forward to learning more about it.
I love your content and energy, I wasn't serious about the whole idea of copywriting but you're making it interesting and simple! Thanks for your efforts♡
Wow! I'm a Copywriter beginner. Your video is very illustrious and exceptional. Did I mention mind-blowing; well, thank you so much!
Thanks for watching!
Omg can't believe I haven't used the Hemingway app before! Life saver, as I've been manually rereading and simplifying my sentences. And ditto on making the thesaurus a best friend haha. Thank you for this helpful video! xx
Tania Safuan right!? The Hemingway App is a total life saver!!
PHENOMENAL....I didn't even blink my eye through the entire video. Unbroken 5 mins of my life. Thanks for throwing our way such a gem video
U r enthusiastic woman & your expression is the excellent innovative way.
A friend suggested your channel to me. 4 videos in and I am honestly blown-away. You're amazing!
Thanks so much!
This video is REVOLUTIONARY. Alex, I'm finally daring to write copy. Thanks for helping me make that decision by showing me good steps to start. All the best to you.
This video is impressive
This video is really illustrious
This video is really superior
Your videos are always packed with value! This one’s another hit :) Love exercises 3 & 4. I SO appreciate the actionable content 🙏❤️
Thanks Nelliane! Really appreciate the comment!
One of the best things that has happened to me is finding your page Alex.
I love tip 3 and 4
Thanks so much!
This video is mind-blowing and spectacular.
I love you, Cattoni. Energy, smile and high spirits are contagious❤❤. Love from here🎉
Been binge watching all your videos amazing content so far I'm impressed by your intelligence
Thank you!
Since yesterday.. I have been watching your videos...
Thanks for giving all this information for free..
This video is:
• outstanding
• terrific
• two toes up
• lighting in a bottle
• fire
• jaw droppingly good
• ten out of five stars
• s-tier
Thanks so much!
Definitely stealing the “10 out of 5 stars” lol
This video that assist us to create better copy is intriguing and informative. It allows any beginner to grow in their skills
Great : ground-breaking, jaw-dropping, head-turning 😁
No words to explain her efforts.....
This video is fantastic ❤
Alex, thank you so much. Your video is phenomenal! I've been stuck on a writing project for a bit and your tips are just the inspiration I needed. Love the benefits to feature converter. So much info in such a short amount of time! Love, Love, Love!!
Aw yay!! Thanks Yvonne! Glad you found it helpful!
Thank u! I just started my internship, and this is really helpful!
This video = *FAB-TASTIC!* ❤
Can *YOU* imagine copywriting made so easy?
With over 25 years in the copywriter industry I approve 😉
Good work Alex.
Thank you!
I'm 16 and just watching this since I what to Build a skill in copywriting so when I'm older it becomes useful
So thank you Alex
if your the real Andrew tate I just what to say thank you for everything you did.
I know you probably won't reply but that fine
I do #1 all the time. Saving stuff here and there. Then you get flashbacks when you're working on something else. So you hunt for it among the clutter. Great advice.
Such great information, This video has gone above and beyond my expectations!
Thank you. Subscribed
This video is MIND-BLOWING, the F2B ex really helps me write my copy way more persuasively. Thank you Alex.
Great content as usual. TH-cam is testing your patience before blowing you up.
haha aw thanks! I sure hope that's the case! I'm not giving up! ;)
This video is abundantly useful
This video is riveting
This video is indispensable
This video is a treasure trove of rich information
This video is priceless
Hey Alex
I am struggling copywriter and I wanna LET You know that You are gem of copywriting❤
Thanks for teaching us 😊
Thank you!
Welcome to the team
The energy in this video is contagious!
❤❤❤
Wow, those exercises are awesome. Thank you!
This video is inspiring! As someone looking forward to a career as a freelance copywriter, this is the copy content I came for.
Thanks so much!
The 5th exercise is my favorite! Thanks, Alex. This is gold!
Thanks girl!!
Love the Features/Benefits converter. I can always find something new to mprove the way I write by watching your channel. Thank you so much.
Woah Alex, you know what you're talking about. Your feature to benefit lead magnet is so simple yet compelling. Like it's literally an excel file. Simple and awesome. Hope to learn more from you. Great content!
Glad you found it helpful!
This was show-stopping even thought provoking (great)!🎉
Thank you so much for putting all this together!
I particularly loved and enjoy this video because I'm an English learner aspiring to become a digital marketer for local businesses and finding synonyms is a challenge for me, but like you stated "use power words that evoke emotions and actions" this is huge for me since that even helps me with my every day speaking.
Alex, you are the best.!!
Aw thanks!!! So are you!
Hi Alex this video gave me a direction to organize my research. Thank you. And I would like to answer the question that you asked in this video that I would replace word 'great' with 'stupendous'
How do you tag emails to go automatically in to certain sub folders?
I can really use that. I’m often manually moving emails around.
Btw - another tip, focus on writing about the transformation. This can sometimes work more effectively than focusing on benefits.
If you can provoke visually stimulating copy which expresses and shares the transformation they’ll gain (benefit from) - then you’re golden.
This works well for sales pages and emails.
Take the reader from where they are now to where they desire to be when all is said and done.
Hey Michael! Ok so you click that little gear icon in your Gmail >> Settings >> Filters & Blocked Addresses >> Create New Filter >> Set Conditions (i.e. emails from test@test.com >> Create >> Choose "Skip Inbox" and "Apply The Label" (Create any label you want). Boom!
Alex Cattoni thank you!
Michael Brian just saw the rest of your comment!! It was hiding behind a “read more”. Thanks so much, love the transformation concept!!
Alex Cattoni no problem Alex!
@@MichaelBrianInc Are you a copywriter too? :)
THis is one of the few genuinely useful channels I have seen on youtube. Also this video was terrific
Thank you!
Do not copy the Copywrite because of copyright.
@AlexCattoni I love your work and your new hairstyle gives you an amazing look
You want great? Mind-blowing, game-changing, revolutionary, reality-altering, believe-shaking, utterly overwhelming, insanely perfect, frenzy-evoking, life-changing, life-easing, everyday-sweetening
Synonyms for great? Lets see: paradigm-shifting, fantastic, amazing, awesome, incredible, spectacular, stupendous, stupifying, outrageous, breathtaking, Awe-inspiring, inspirational, inspired, brilliant, visionary, jaw-dropping, earth-shattering, outstanding, exceptional, excellent, best in class. Hmm.. I'm running out of words here, I guess this will have to do.
No chat gpt back then huh?
Great - Mind Bogling
you're a start, Alex, aren't you! this is gold.
When you say "Boom" I remember Dan Lok
Omg lol. Me too. Dan uses 'boom' a lot.
@@nidhijhawer756 me too same dude
Same here
🤣🤣🤣
😂😂
Wow, you have a simply sensational brand, video and delivery. I feel blessed this fell into my TH-cam suggestion. Thank you!
This video straight Frosted Flakes 🐯
LMAOOOOO HAHAHAHHAHHA
Benefits are why the features are important! 😊
how about ai content author?
There is no such thing as AI content author. If one uses AI for writing, he is a promptor, not an author.
Great info, I’m using the app Copy Writing Ai for iPhone. Saving lots of time
"Wow this video is Mentally Orgasmic" thank you so for this information
Speechless...
You are indeed so good I could literally spend my fortune on you🙂. Thanks so much for these tips.
You are indeed Super Amazing 🔥
Alex where have you been all my life?
This is GOOD.
Thank you very much.
Glad you loved it! Thanks for watching :)
SO GREAT!! Best Copywriting TH-camr!
Awww, thank you! 😊
You are a generous person. Thank you Alex.
I'm new to learn copywriting but I found your video helpful. Thank you so much for your help
When you first explained the difference between features and benefits, I was thinking, "Oh, that's helpful." Then you said, "Now I'm going to show you the 5 questions I use to convert features into benefits," and I literally said "Wow!" out loud! 😂
As a neurodivergent copywriter, trying to break a process down into its components to begin can be the most difficult part. Your step-by-step instructions provide much needed help! Thanks!
That's amazing! I'm so glad to hear this was helpful - thanks for watching :)
A fantastic, insightful and concise account of how to improve your copy
This is very useful, thank you!
Great becomes superb we use that a lot in England I got to remember to spell American !!
Thank you...I am a newbie but I'm learning a lot from you
Thank you so much Alex for your tips. It really helped me for my social media ads. I'm not a copywriter by profession, but these tips really helps. Love from India.
This video is full of "delectable knowledge for the ears" and digestable practicals for the mind". Thank you again for your "munchable masterclasses".
Thanks for watching!
This was such a such an informational video and gave me more insight on how to with the for steps you provided.
So just dropping a huge thanks 🙏 😊You teach so much and give away so much !
Downloaded your converter and saw your sales page . I am learning what you are teaching and modelling for us😊
Amazing!! Thanks for your kind message!
Awesome advice! That feature to benefit converter is like an answered prayer in just learning to do copywriting. Thanks so much!
Yes!! You're very welcome!!
Thank you Alex! This video is PHENOMENAL. I look forward to begin my journey as a freelance copywriter in 2024 (manifesting it here), I hope to make you proud!!!
Woohooo!! You've got this!
This video was breathtaking!
Hey, Alex, you supercalifragilisticexpialidocious. 🙌I am a silent avid fan of yours. Every content is beneficial. Thank you so much.
Wow, thank you!
Okay this video actually seems helpful, it gets to the point and shows how to use the apps. Glad i watched it haha.
Thank you alex, am just starting out in copywriting. Will give you my journey when I start making money. For now 📕 leaening
Amazing! Good luck
My twist on the word 'great'...fabulous!
Found your channel a few days ago and I'm blown away by the copy writing value you share.
Thanks so much Peter!!
wow what a great video! such helpful and to the point info. LOVE IT, thanks for doing this
Hey Alex! Great video! ... on second thought: off-the-chain!
This video is bone-chillingly informative and, dare we say, staggeringly feature-packed!
"Wow, this video is mind-bending!"
I see the reason you choose this specific line! Sub-consciously the writer will repeat this line while typing with what-ever modifications he/she do..
ultimately leading in increase in concern towards "your video being great"
i'll try catching up with some more Easter eggs..lol (will use these sub-conscious techniques myself too)
I really appreciate your work Alex, We have a lot to learn from you, stay tuned keep coming up with tonnes of videos back to back
THX
Thank you!!
A cialdini reader i see
Just new to copywriting and starting digging all related. Your video is so juicy (great lol) that I'm feeling bad I'm not being charged for it. Also saved it in my GEMS folder btw. Thanks a million! That end though XD.
Yaaay! I love this! Welcome and good luck on your new journey!
So insightful, am putting into practice
This video isn’t just great, it’s Fantabulous!
❤️❤️
This video is noteworthy. Thank you Alex for your time and effort.
The mark of a pro presenter, changing your right left gestures to make sense for the viewer. Impressive Alex!
Thanks! 😊
This video is really a professional life-changer
This is the mind-blowing video for a newbie copywriter.
Thanks!
One of the most insightful video.
Keep pushing such content we are glad & open to learn such content.
Started with my copywriting journey and really enjoying.
Thanks so much!