Northernlion on the Unity Pricing Disaster

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  • เผยแพร่เมื่อ 13 ก.ย. 2023
  • DEVELOPERS DEVELOPERS DEVELOPERS
    Check out Heretik's Fork: bit.ly/3Zbdf3Y
    ===========================================================
    Twitch: / northernlion
    TH-cam: / @northernlion
    ===========================================================
    Stream date: 09-13-2023
    ===========================================================
    #northernlion #clips
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ความคิดเห็น • 158

  • @skull_kids5723
    @skull_kids5723 10 หลายเดือนก่อน +510

    I did not digitally transfer and install that entertainment software.

    • @greenoftreeblackofblue6625
      @greenoftreeblackofblue6625 10 หลายเดือนก่อน +27

      MR. OPINHEMINER DID YOU OR DID YOU NOT-

    • @andryduarte9164
      @andryduarte9164 10 หลายเดือนก่อน +2

      *simultaneous high ringing and blinded by the light plays in my brain*

    • @JPK314
      @JPK314 10 หลายเดือนก่อน +1

      Oh hi mark

  • @jacobwumbo827
    @jacobwumbo827 10 หลายเดือนก่อน +451

    That green text about pirating a game so many times the company goes bankrupt, buying the company, and then turning around and deleting all the pirated copies to become a billionaire has never been more back.

  • @G33KST4R
    @G33KST4R 10 หลายเดือนก่อน +88

    it goes full circle, I will download that car

  • @ro-ce8vg
    @ro-ce8vg 10 หลายเดือนก่อน +52

    chat: “you have a lawn?”
    NL: I’m being canceled
    all for banter ofc but a funny escalation

  • @pruwyben
    @pruwyben 10 หลายเดือนก่อน +25

    "Maybe he's making the brips brippier and the dips ain't so dippy" - amazingly well said

  • @reginaldmeta2762
    @reginaldmeta2762 10 หลายเดือนก่อน +127

    > MilkGong
    > TeamBerry
    > Unity license
    Holy fuck I need to install that game before it costs the devs money

  • @nonpondo_
    @nonpondo_ 10 หลายเดือนก่อน +111

    He's right about public company acquisition, trying to please investors is the death of any company

    • @86pp73
      @86pp73 10 หลายเดือนก่อน

      The only thing any investor knows how to do is cover their own arse. Literal human leeches

  • @jenispizz2556
    @jenispizz2556 10 หลายเดือนก่อน +131

    I read this obnoxiously dry book called "surveillance capitalism" that described a "dispossession cycle" that companies employ to disempower consumers.
    They launch services that virtually everyone has a problem with, then the roll the unpopular stuff back. "Sorry, we didn't know this would upset you guys so badly. We want our services to be enjoyed by everyone the way they want to enjoy them, so we're launching the classic version of our software along with the new intrusive version, so consumers can choose what they desire."
    Finally, a couple of years later they piece meal roll out about 75% of what everyone hated with their god awful initial announcement, which was always the plan...
    Even if Unity is going to roll everything back, it's cooked. It takes like 5 years to get competent in that engine. If you've put in fewer than that, you should jump ship and go to Unreal. The service model will eventually get even worse for Unity.
    Software as a service model has swept through videogames like a scourge. It's sad that we're probably losing the biggest free open engine.

    • @balrg
      @balrg 10 หลายเดือนก่อน +6

      Thank you jenispizz2556 for the easily digestible summary and application of conceptual knowledge regarding malicious business tactics to current events

    • @Ztaticify
      @Ztaticify 10 หลายเดือนก่อน +5

      Or Godot so Epic can't do the same thing or similar

    • @runnerup15
      @runnerup15 10 หลายเดือนก่อน

      @@Ztaticifywell Godot is a little different... You'd need to also pay a publisher to port your game to every system one at a time by hand which is a high cost in its own right. If you're just making 2D PC games it's alright tho. And they're working on making 3D a little less bad so maybe some day it could be used for those without excruciating development pain

  • @kildeer
    @kildeer 10 หลายเดือนก่อน +195

    so when bees pollinate all over the place it's fine and saves the world, but when I do it I'm "a freak" and "need to stop jacking it into the flowers" 😢

    • @Medium_Johnson
      @Medium_Johnson 10 หลายเดือนก่อน +18

      Redditor moment

    • @kangruitian2665
      @kangruitian2665 10 หลายเดือนก่อน +19

      +2

    • @ipitythefool1212
      @ipitythefool1212 10 หลายเดือนก่อน +1

      -2

    • @luckyducky5994
      @luckyducky5994 10 หลายเดือนก่อน +6

      You need to stop jacking it into the flowers.

    • @Matkatamiba
      @Matkatamiba 10 หลายเดือนก่อน

      More along the lines of rolling around in someone's cum and then flopping around atop some poor woman

  • @IBQ1
    @IBQ1 10 หลายเดือนก่อน +114

    The stock was scheduled to be sold months in advance, but the price change would obviously have been planned months in advance too, they didnt just decided Monday and announce Tuesday.

    • @Hobby_Technology
      @Hobby_Technology 10 หลายเดือนก่อน +2

      Yes but the stock sale was

    • @niallmccoy4809
      @niallmccoy4809 10 หลายเดือนก่อน

      Based on the state of the announcement, it wouldn't shock me

  • @fendviyo
    @fendviyo 10 หลายเดือนก่อน +142

    -Install and uninstall game 10000x
    -Game company goes bankrupt
    -Buys stocks at all time low
    -????
    -Profit

    • @PotionSmeller
      @PotionSmeller 10 หลายเดือนก่อน +29

      You forgot to short the company's stock before step 1

    • @vario6492
      @vario6492 10 หลายเดือนก่อน

      Unity clarified it charges for initial Install only

    • @addison_reilly5904
      @addison_reilly5904 10 หลายเดือนก่อน +31

      ​@@vario6492to be fair, they actually backtracked because they initially said they would

    • @okamisamakun
      @okamisamakun 10 หลายเดือนก่อน

      ​@@vario6492what if I reformat my pc, then re-install the game after?

    • @bobson_dugnutt
      @bobson_dugnutt 10 หลายเดือนก่อน +1

      ​@@vario6492 So just install it in a fresh VM every time?

  • @dfsoptimum516
    @dfsoptimum516 10 หลายเดือนก่อน +13

    The ending songs go hard every time, thank you Librarian. Where's the album ?

  • @TheOptikin
    @TheOptikin 10 หลายเดือนก่อน +13

    Pink Moon parody at the end is 👌👌👌👌

  • @anderseriksson7698
    @anderseriksson7698 10 หลายเดือนก่อน +7

    "Now we're in a world where 35% is the minimum tip and grass is cancelled" is so fucking funny

  • @hweigel528
    @hweigel528 10 หลายเดือนก่อน +147

    Turns out the hill NL keeps dying on is an environmentally destructive, grassy, monoculture lawn

    • @SuperMann104
      @SuperMann104 10 หลายเดือนก่อน +26

      To go along with his weird passion for golf courts

  • @cavemantoe6153
    @cavemantoe6153 10 หลายเดือนก่อน +5

    We need a 24/7 Librarian outro beats to study and relax to channel

  • @karamarakamarama
    @karamarakamarama 10 หลายเดือนก่อน +42

    We should've listened to Suda51

    • @cmf1402
      @cmf1402 10 หลายเดือนก่อน +4

      What did suda say?

    • @karamarakamarama
      @karamarakamarama 10 หลายเดือนก่อน +55

      ​@@cmf1402unity ceo (then EA CEO) messed with the production of one of his games so Suda made him the main villain in the last two No More Heroes games

    • @tb4076
      @tb4076 10 หลายเดือนก่อน

      Su deez nuts on your mouth

  • @kptmaci4979
    @kptmaci4979 10 หลายเดือนก่อน +22

    Very important subject. Major game engine company trying to screw over many independent developers using their tools, being teached for sometimes decades to use solely their tools and now they will get screwed over and will obviously struggle financialy, out of knowhere basically. Hell, they even plan as of now to charge people who released their games up to 2 years ago. Yeah. Soon a big bill might come and Unity obviously lies when they say they have tools to detect which copy of the game is pirated or not or was installed twice already or not, or on the other device. They dont have these tools and will charge per each sold copy multiple times.

    • @Squidmoto3
      @Squidmoto3 10 หลายเดือนก่อน +3

      For the record for 99% of developers it's not going to matter. It's only on games sold after 200k USD which is out of reach for almost every indie dev. What it really hurts is AA and AAA developers, and AAA can tank the blow but a lot of AA can't.

    • @lukes.3679
      @lukes.3679 10 หลายเดือนก่อน +1

      Let's say they can track unique users. Wouldn't that violate European privacy laws?

    • @alt-q1y
      @alt-q1y 10 หลายเดือนก่อน +1

      ​@@Squidmoto3That doesn't matter though, the fact it's happening in the first place is a big violation of trust and generally scummy, even if it doesn't affect us indie devs directly.

  • @themrpancake
    @themrpancake 10 หลายเดือนก่อน +6

    i've been waiting for this video
    edit: thank you librarian! :)

  • @Eszik3
    @Eszik3 10 หลายเดือนก่อน +1

    The Dunkin Donuts detail makes the bit perfect

  • @Billary
    @Billary 10 หลายเดือนก่อน

    yellow moon song at the end goes hard

  • @j-mc2144
    @j-mc2144 10 หลายเดือนก่อน +4

    2:54 evidence in chat that he mentioned dota and it didn't make it into the books 😢

  • @nanahyakuman
    @nanahyakuman 10 หลายเดือนก่อน +5

    nl blitzscaling rant lets gooooo. modern era economics go crazy

  • @brodiebaker8901
    @brodiebaker8901 6 หลายเดือนก่อน

    pink moon karaoke has got to be top 3 song bits

  • @RedPatriarch
    @RedPatriarch 10 หลายเดือนก่อน +2

    what a ride

  • @greenoftreeblackofblue6625
    @greenoftreeblackofblue6625 10 หลายเดือนก่อน +18

    People in the comments thinking this is a smart business move when every single company, enity, person of influence and people of reasonable sense disagree is crazy. Look having companies using your service be willing to drop it INSTANTLY is not a
    good business move, maybe it didn't go down the way you or they thought, but either way it doesn't matter, reality does, reality is every game company drops it instead of paying loads. Or even anything.

    • @taliker
      @taliker 10 หลายเดือนก่อน

      If everyone is dropping unity for this they were getting dropped no matter how they tried to monetize. Unity was fucked from the start.

  • @AsixSuffuri
    @AsixSuffuri 10 หลายเดือนก่อน +1

    Best I can offer is a 15$ Monte Cristo Sandwich.

  • @retrofritter7439
    @retrofritter7439 10 หลายเดือนก่อน +16

    Clover??? What does he hate polenators all of a sudden? EVERYONE KNOWS that Creeping Thyme is the most ethical front-ground covering(eww you call it a lawn?

    • @pyramear5414
      @pyramear5414 10 หลายเดือนก่อน +8

      Most based comment of all thyme

    • @jimmyredd
      @jimmyredd 10 หลายเดือนก่อน +4

      I love when The Creep from The Phenomenal 4 yells "It's Creeping Thyme!"

  • @MathsPlusGames
    @MathsPlusGames 10 หลายเดือนก่อน

    2k this week, 75k ~ over the year

  • @SaturninePlaces
    @SaturninePlaces 10 หลายเดือนก่อน +5

    What if you buy the game from the developers, and then 🏴‍☠ it. Does unity still know who to charge back?

    • @pyramear5414
      @pyramear5414 10 หลายเดือนก่อน +5

      Dev would get charged for both

    • @ToastyBB
      @ToastyBB 10 หลายเดือนก่อน

      What If I buy two copies and only use one, therefore ensuring nobody will ever open that 2nd copy??

    • @Squidmoto3
      @Squidmoto3 10 หลายเดือนก่อน

      Likely not, Unity has fraud detection that would most likely know you're on the same MAC address. All depends on how they're verifying users. @@pyramear5414

  • @DoomGal444
    @DoomGal444 10 หลายเดือนก่อน +4

    Northernlion mowed so Jeff Bezos could run

  • @aidantesselaar3736
    @aidantesselaar3736 10 หลายเดือนก่อน +3

    SAP is made in Unity 😬

  • @teneleven5132
    @teneleven5132 10 หลายเดือนก่อน

    What game is he playing at 5:12?

    • @tsevasa
      @tsevasa 10 หลายเดือนก่อน

      Heretic's Fork

  • @jockcox
    @jockcox 10 หลายเดือนก่อน +3

    Team Unity stocks plummeting

  • @DoomOrb
    @DoomOrb 10 หลายเดือนก่อน

    Bees are back there pollinating all over the place, folks

  • @MrDannyWright
    @MrDannyWright 10 หลายเดือนก่อน

    We should get rid of lawns purely because bees are cool.

  • @PotionSmeller
    @PotionSmeller 10 หลายเดือนก่อน +62

    If the CEO preemptively dumped Unity stocks before the news broke because he knew it would wreck the company, this is probably the closest thing to a deliberate sabotage of the whole gaming industry in recent memory. Dude just burned the building down as he jumped out the window.

    • @GettNumber
      @GettNumber 10 หลายเดือนก่อน +60

      CEOs are insiders, meaning they can't sell until 3 months after they declare they want to sell. 2000 shares is pennies for a CEO's position in a company and was probably part of a scheduled sell

    • @PotionSmeller
      @PotionSmeller 10 หลายเดือนก่อน +8

      @@GettNumber Yeah like NL said it's probably just pocket lints to the CEO. Real unfortunate timing then.

    • @bobson_dugnutt
      @bobson_dugnutt 10 หลายเดือนก่อน +32

      He sold less than 0.1% of his shares in a scheduled transaction.. people are blowing this way out of proportion. Execs get paid mostly in stock, they sell periodically to get some actual cash. You think he sold 0.1% then deliberately tanked the remaining 99.9% of his holdings?
      Unity has never made a profit. In the last few years they took out $3 billion in debt, but now interest rates are up. They're desperately trying to find some way to make money.

    • @justanotherwitposter1875
      @justanotherwitposter1875 10 หลายเดือนก่อน +4

      Okay, here's my question, what incentive at all would the CEO have to dump his own stock before an announcement that would tank the stock? If you knew the move would tank the stock, you probably wouldn't do it in the first place considering the way publicly traded companies operate is to put shareholder value first

    • @theparagonal
      @theparagonal 10 หลายเดือนก่อน +11

      ​@@justanotherwitposter1875You're never going to believe this, but this is a termed phenomenon known as "insider trading". Not what happened here, but still.

  • @drdala
    @drdala 10 หลายเดือนก่อน +43

    of course i think it's annoying when chatters hassle him for every single thing that he does, but saying "we shouldn't be expected to do anything small or attainable when there are BIG ISSUES to deal with so worry about those ok?" is so ridiculous. yeah let's all solve poverty and THEN start planting some clover

    • @OGSumo
      @OGSumo 10 หลายเดือนก่อน +31

      “I’m not going to wipe my ass until we finally cure cancer. Come on, lets get the big stuff done first guys 🙄”

    • @_TkiT_
      @_TkiT_ 10 หลายเดือนก่อน +26

      On the other hand I would also try to say something like that if people start trying to get me for having a lawn.

    • @Enuchful
      @Enuchful 10 หลายเดือนก่อน

      When people fight strangers over niche topics, they're generally lashing out not at the stranger specifically, but society at large for depriving them of an alternative. Doesn't make it right, but consider the following...
      You want to be a clover-head? Have fun dealing with your HOA.
      You want to be a bike-to-work Andy? Have fun dealing with the American automotive monopoly on transportation infrastructure.
      You want to be urbanist-pilled and live in a multiplex instead of a detached family home? Have fun fighting for the scraps of real estate left unallocated by single-family zoning policies.
      People of minority opinions and preferences would not feel the need to evangelize if they weren't under constant societal pressure to conform and compromise.

    • @dudekazoo
      @dudekazoo 10 หลายเดือนก่อน +4

      For sure. Also I live in California so the lawn thing IS one of those big issues.

    • @TheSquareOnes
      @TheSquareOnes 10 หลายเดือนก่อน +19

      Sure, but I think you're assuming too much with the "small and attainable" bit. Like with lawns specifically this varies drastically by where you live, not everyone can get away with returning their lot to wilderness without getting buried in HOA complaints or tanking their property value. Obviously it doesn't need to remain that way, but that change comes with shifting the societal attitude towards lawns and not with harassing random grass-owners while they're playing a videogame so he'd still be right that it's a big picture issue first.

  • @Justin-ee1mv
    @Justin-ee1mv 10 หลายเดือนก่อน +1

    Aware

  • @sp0ck1p
    @sp0ck1p 10 หลายเดือนก่อน

    Yellow, yellow...
    Yellow moooooon

    • @sp0ck1p
      @sp0ck1p 10 หลายเดือนก่อน

      Does Librarian/do you do all the little guitar bg music for these outros?

  • @Phoenix0F8
    @Phoenix0F8 10 หลายเดือนก่อน +8

    The moral superiority rant gave me so much life, but it was depressing to see chat fighting him tooth and nail the whole way when he was 100% correct lol

  • @XYZeNxghtmxre
    @XYZeNxghtmxre 10 หลายเดือนก่อน

    Oxygen not include😂

  • @xaf15001
    @xaf15001 10 หลายเดือนก่อน +6

    Hollowknight was built on Unity, so Silksong might get delayed again. I need to burn that ShitEO

    • @okamisamakun
      @okamisamakun 10 หลายเดือนก่อน +5

      Silksong does not exist.

    • @ahame94
      @ahame94 10 หลายเดือนก่อน +5

      Silksong os a myth, like dry land in waterworld. It might be out there somewhere, but I refuse to believe in it until I see it with my own damn eyes.

    • @Squidmoto3
      @Squidmoto3 10 หลายเดือนก่อน

      If anything the game would release even sooner so they would have more time to get sales before the fees kick in in January. The CEO is terrible but your lack of common sense or critical thinking is also pretty terrible.

    • @user6122
      @user6122 10 หลายเดือนก่อน

      @@Squidmoto3 I think they're joking mostly

  • @Android480
    @Android480 10 หลายเดือนก่อน

    Private equity is honestly just as bad these days

  • @AveGluteusMaximus
    @AveGluteusMaximus 10 หลายเดือนก่อน +1

    Him defending his lawn was a little too much of a double-down for my tastes. -2 for the peloton/lawn mower streamer from me

  • @WhatsGahd
    @WhatsGahd 10 หลายเดือนก่อน

    Am i missing something, but don't most pirated games never need to be " installed " anymore and its just the cracked game files in the DL and you run the .exe
    Unity is great but damn it runs like shit so I'm happy if everyone shifts away from it.

    • @MrZelnoth
      @MrZelnoth 10 หลายเดือนก่อน +2

      So unity have used the terms: "Installed", "Downloaded" and "Initialized" for this. A lot of the info around how this is going to be tracked is vague and they more or less said you have to trust their estimate. Kinda wild to charge developers based on a estimate.

  • @asghiasughiqughbqwg
    @asghiasughiqughbqwg 10 หลายเดือนก่อน

    This man is a Canadian national treasure.

  • @taliker
    @taliker 10 หลายเดือนก่อน +9

    Unity has been sinking for a while, that company is losing 200m per quarter they gotta do something to make money.

    • @euronimo34
      @euronimo34 10 หลายเดือนก่อน +18

      If you think this stunt is gonna make them money I have a bridge to sell you

    • @taliker
      @taliker 10 หลายเดือนก่อน +1

      @@euronimo34 I mean, assuming they don't change it it would make them money short term. Unity's kinda just cooked, they would've been shit on no matter how they tried to monetize.
      If they don't charge for repeat installs the idea is reasonable, the pricing is a little high for the lower brackets but it also depends on how the pricing applies.
      I'm sure there's a better way to monetize, but this doesn't seem like the worst way they could've done it.

    • @greenoftreeblackofblue6625
      @greenoftreeblackofblue6625 10 หลายเดือนก่อน +8

      ​@@talikerThis seems like the absolute worst way they could have actually done it. So in short, I disagree

    • @bigzigtv706
      @bigzigtv706 10 หลายเดือนก่อน

      @@euronimo34how much are you selling the bridge for?

    • @taliker
      @taliker 10 หลายเดือนก่อน

      @@greenoftreeblackofblue6625 I mean they could've made it so you can't release a game without unity pro, or retroactively charged for every install.
      In terms of damage to the company this wasn't even the worst thing they did, the worst thing is the whole tos changes and tos github removal.

  • @mrfandangojimmies7117
    @mrfandangojimmies7117 10 หลายเดือนก่อน +1

    It's psychotic NL says before defending the guy

  • @csguy3223
    @csguy3223 10 หลายเดือนก่อน +2

    Being public ruins everything. Gaming companies, education… everything.

    • @jimmyredd
      @jimmyredd 10 หลายเดือนก่อน +2

      Bathrooms

  • @real9270
    @real9270 10 หลายเดือนก่อน +3

    The Coprophagia Sheep Game is getting deleted because Unity is bad???? Unity being bad is the CURRENT THING, twitter said so! Based! So trendy! Have you seen the greentext yet?? Have you seen it guys????

    • @colecampbell7201
      @colecampbell7201 10 หลายเดือนก่อน +29

      Dismissing trending topics as 'current thing' is so fucking dumb. Yeah dude, people are discussing it right now because it just happened. The passage of time causes events to happen. People are gonna talk about things that are happening.

    • @pyramear5414
      @pyramear5414 10 หลายเดือนก่อน +19

      I personally prefer people exclusively talk about irrelevant things that affect no one.
      The ideal news story is about a rock on Venus slightly tilting after a wind storm moved by it at completely standard speeds.

    • @PixyEm
      @PixyEm 10 หลายเดือนก่อน +1

      It's not Twitter, it's X now
      Jeez, get with the times, boomer
      *Haven't you seen the latest greentext?*

    • @fewew7898
      @fewew7898 10 หลายเดือนก่อน

      You're so edgy and contrarian because your brain is broken from years of spending too much on the internet and robbed you of feeling human empathy. You're literally like a robot that sees something people are talking about and you immediately have to think the opposite opinion to not feel cognitive dissonance. Seek help!

    • @GayBrain
      @GayBrain 10 หลายเดือนก่อน

      You probably pull your pants all the way down to piss on the urinal. Like not even down the urinal, you just piss on it like a fucking mongrel.

  • @donkeykong315
    @donkeykong315 10 หลายเดือนก่อน +6

    It only affects games that sell $200,000 worth of product AND 200,000 installs… it’ll be alright, y’all.
    Edit: I stand by my take. YT comments are not a great place to argue but basically all I want to say is that the pricing is not egregious. The “worst case scenario” is you barely squeak over $200,000 dollars in one year. But for any game companies that were already making that much per year, they had pay for unity Pro (threshold was $100k per year before being forced to upgrade) which bumps the threshold up to $1,000,000 and lowers the cost per install. I don’t want to say that there’s no reason to worry, the change was sudden, but for most game developers this will not be a massive hit to their profit.

    • @TheSerbianEmperor
      @TheSerbianEmperor 10 หลายเดือนก่อน +101

      Nothing about this is remotely all right.

    • @CBDarkestDungeon
      @CBDarkestDungeon 10 หลายเดือนก่อน +78

      That is such a laughably low number

    • @nonpondo_
      @nonpondo_ 10 หลายเดือนก่อน +45

      That's an insanely low amount considering, I get it if they want to target massive companies like genshin and raid shadow legends but a game like cult of the lamb sold 1 million copies, the issue extends really badly once you consider stuff like humble bundle and stuff like that

    • @dargo4
      @dargo4 10 หลายเดือนก่อน +40

      It's 200k gross. Consider devs owe a pretty big split of the pie to Steam (30%) and other platforms (usually less than Steam, but anywhere from 5 to 20%). Then they probably have a publisher split (which could be up to 50% depending on the contract), then taxes (which vary widely country by country, but can be expected to be another good chunk), and only then you may start talking about net profit...there's genuinely scenarios where devs end up in debt despite crossing those numbers, which would be pretty good for any indie game before this change. If it was 200k net, it'd be less bad, though still horrible.
      Also the install floor won't be hard to pass at all, I don't trust Unity to be able to correctly track pirated copies, or game pass, or bundles, and things like that. Besides, if you have 200k in gross profits, you very likely have broken it already or soon will.
      And this is only for indie devs targeting primarily PC platforms. The situation is probably even more dire for mobile devs, without even getting into the AA (Cult Of The Lamb, Slay The Spire, I don't know if those qualify as AA but you get what I mean) or AAA devs this change is mostly targeting (such as the Genshin or Hearthstone ones).

    • @kptmaci4979
      @kptmaci4979 10 หลายเดือนก่อน +1

      so wrong