Brand Case Study: Pura Vida
ฝัง
- เผยแพร่เมื่อ 26 เม.ย. 2022
- Rachel is back on the channel with another step by step look behind the scenes of a brand identity and web design project.
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#Branding #WebDesign #FluxAcademy
Rachel is a boss at brand identity, 10/10.
Thank you Jeremyyyy! 🙌✨💃
This is a goldmine for everybody that's starting or who want to step up their game. Thank you so much! Gonna rewatch it 3-4 more times like the client to stick to my brain 😆
Glad you like it Cosmin! Thanks for watching ☺️
What a professional piece of work. Respect. Thank you Rachel. Really enjoyed this and it will inspire my own work.
Thank you Henrik! Appreciate the kind words!
@@rachelhurry3449 i have a query regarding font selection in branding ... can i ask you here ?
This is my favourite series on Flux! Love how you walk us through the whole process, thanks Rachel!
So happy you enjoy it!
I love watching Rachel go over her brand projects step-by-step! Hope to see her more!
I am blown away by this detailed break up of branding for a start up. It is an invaluable lesson. My only question is how much time went into it all. Also I am glad that she included the rejected mood board just like it happens in the real world. Thanks
More of this please!! Its very interesting to hear every detail of thinking behind every aspect in the work.
I love your design and the process Rachel. I believe that the right structure is the important aspect of the designer work. Without a right foundation it’s almost impossible to create a quality design. Great job!
The best video I have seen on branding in web design so far. Thank you ma'am.
Thanks Nirav! Happy you liked it 😁✨
Goldmine of information that I've stumbled across at the right time!! Thanks
I appreciate the journey so much in this. Showing your iterations and how you tried many solutions before landing on the final output is super relatable and reassuring to me as a design student because my process (and Artboards!) are very similar so far.
As a beginner, the amount of knowledge I gained from this is immense. I am truly grateful. Looking forward to more of this.
This is a really amazing video. Tons of knowledge here! Thank you Rachel. Looking forward for more videos like this.
What a brilliant branding we really need to explore Rachel's magnificent portfolio
Thank you for your sharing, it was delightful and made me think about my process and how to be more organized. Really inspires me. I will save it for later!
Love this! This is the second video I'm watching by Rachel and I love her process. This type of videos are helpful because I'm starting a business myself and have basic graphic design principles from my time in architecture school. This video was especially exciting because I'm from Costa Rica
This is amazingly helpful, thank you so much Rachel, you rock!
The content you have been releasing here recently as well as your work on the course has just been incredible. I'm just closed my first brand design project and this content is really helping me through this. So grateful, please keep it up!
SO happy to hear that Nico! Congrats on your first client!
Excellent work Rachel! Thanks for sharing your process, it's a great source of inspiration!
This is an absolutely amazing video showing the whole process of brand design from scratch. Hope to see more of your work!, keep going!
Wow, this is so valuable! Thanks for sharing part of your process, Rachel. 🙌
I'm needing a brand identity for my business which i started in April this year. I was so disappointed to find out that you're no longer taking on clients. I'm really enjoying your videos, thank you
I loved how it was developed.
Minesio here from Mozambique
Soooo impressed...just checked the website...wish i had the chance to travel and try out this company in person
This is a brilliant presentation Rachel, great work! I was actually thinking of including a video presentation for my own portfolio. Rather than sending a long presentation that a lot of clients don't have time to read, include a video similar to this where they can get a sense of how I work and the benefits of working with me.
Go for it!
Incredible work! Absolutely loved this video and all your others.
Thank you! It's precious to see the whole process :)
Glad you enjoyed it!
beautiful work. Love that you included the negative initial feedback. That's how it is and so many designers lose heart when it happens.
This was great! I love this series I can have a lot of value content as a designer, AND I really love to see how other people represent my country. this was super cool
love the branding process
This is an awesome work. Thank you for this case study, beautifully done. I love the way you shared your thought process, it is so helpful. I am learning brand identity design and this is actually one of the videos that has helped me the most. I would like more of this.
There's so much to learn here, thanks for sharing the processes.
This is absolutely great. i'm so grateful for the amount of detail you went into your process. 39 minutes packed with invaluable insight. thank you so much!
The way you present is on another level..learnt soo much from this video.. just loved it. as a brand designer this is like a guide video for me ..
Thank you so much for showing your process. I find these kinds of videos so useful but I know how much effort it takes to make it so I appreciate it
Thanks for watching Alice ☺️
The strategy of identifying the norm first before making a decision helps a lit with achieving a unique outcome
Excellent work! As always! Thank you so much for sharing!
Absolutely beautiful insight into your process. Amazing video.
Wow....this was very helpful. Thank you Rachel
WOW, thank you, Rachel! really enjoyed it right to the end. Very inspiring and motivating. Would love to surf through the live website you created. Thanks.
I ABSOLUTELY LOVE THIS. Not only the work, but the way you go through the process, it is really inspiring. I wonder how long did that take for you, in terms of hours or days. It is stunning!!! 😍🥰
Amazing. TH-cam chapters to navigate the 40 minute video would be AWESOME, keep it going!
Noted!
Thank you for sharing this invaluable video. There are tons of lessons and takeaways from this. I can already feel like I am better designer now by watching this. This sure is gonna help me improve my work. The way you explained everything, the whole process that is pure gold. Thank you so much.
Nice work. I hope your client understands that this project isn't a cheap one. You put a lot of effort in the whole process. 💪😇
Beautiful work, thank you so much for sharing!
Great video! Thank you for sharing branding process
She explained all the process so easily.
Loved the video 😍
Thanks for stopping by ☺️
Thank you so much for the teaching, I'm learning a lot.
Thank you so much for all the insights and value!
I am currently working in a Rescue Center in Costa Rica and I am afraid to say, the Toucan you've created is not native to Costa Rica. 😶
Thank you for sharing! Great artwork
very very nice to have this insight. thank you very you helped me a lot.
Thank you so much Rachel. I really enjoy this full video. Very professional your work
Thanks for watching!
Your talent is a true inspiration to others.
Beautiful work, so inspirating
This is gold!
I love your video. It’s so informative insightful educative in fact it’s a gem thank you ❤
Glad it was helpful!
I don't usually like detailed logos but you did really well with this
Great work ! well done. keep it up
This is so good. Thank you.
Absolutely loved it Rachel... Really helpful content
Thanks for watching! Glad you enjoyed it✨
What a useful video! Thank you
Great video, thanks so much for going through your process! Makes me feel like I'm not crazy since I design like this too!
Thanks for watching! 😀
I loved it! thanks for sharing Rachel
Thanks for watching Natalia!
Thank you for this video, I enjoyed how you came up with the style scape, beautiful work.
Thanks! 😁
love this!
Thanks for this Rachel, amazing work
Thank you!
Wonderful. Thank you for your insight! 💙
Thank you Jon!
Amazing work!! Rachel is giving you a run for your money Ran! Thank you as always for creating valuable content like this.
Producing a brand identity such as this, about how much would you charge a client?
Great video!
Beautiful work, Rachel! I find it awesome how detailed you communicate your thinking behind the design, your process, and also the client’s feedback as well. Looking forward to see this live!
Out of curiosity, how long does this process typically take from start to finish?
Thanks Coooer! This particular project took us over a year to complete due to Covid and other challenges but we got there! Typically though a project like this with branding and a website would be a 3-4 month long process atleast.
This was so helpful
This is very useful thank you
Brilliant work
Very useful and honest ❤❤❤❤
i htink the title is should be " brand soul"
thenx so much for the value
This video pushed me over the top guys, I'll be buying the branding course 😩😁. Thanks for the extremely insightful content. I wish there was more content like this as it REALLY stimulates my own thought process.
Question: What level of drawing skills do you think is required to be effective throughout this sort of process? And I realise that drawing 100% helps as a lot of ideas seem to appear on the page. I just suck at drawing but nevertheless I am working on improving it so I'm curious how paramount it is. Thanks 😅
Drawing is just not that important for graphic design; coming up with good ideas is. These days you have so many resources available. You can definitely tweak things in illustrator or any other vector art software.
@@SaltLake180 Agreed. It would be beneficial but it is not necessary. In my experience, so far, anyway.
Very nice!
Your website is beautiful, my one caveat would be the loading time.
Very nice work. I use CORE too, I'm a graphic designer, but I want to move away from «painting pixels»... I'm tired of it, I just want to do strategy and help clients with that... Anyway, keep up the great work! All of you there, at least the ones that come in front of a camera, ahahaha!
Go for it!
@@FluxAcademy Thanks!
Thanks so much for sharing your process! Love to learn about your thinking too! :)
Just curious, how long does it take for you to design a brand identity like this?
Wow!
This is really detailed!
If you're a beginner, I think you should now have more reasons to buy Flux Course, cause this is 🔥🔥🔥
Weldone Rachel!
I've never seen a Branding Process As detailed as this before Seriously, for me to come down to the comment section to commend you.
It's worth my time. Weldone ❤️
I really love it ❤️❤️💯
Amazing ......
nice work, i respect that a lot. Thank you so much for sharing it publicly. How long does it take you to do this project?
When you delve down so deep into a project, going through iteration after iteration, how do you keep your mind fresh and open to discovery? I find that I often need a break from a project, so that I can actually what and judge what I'm doing.
I don’t know how you call this super smart work “chaotic” !🤦🏻♀️😂
You need to see mine😂💔
Maybe it’s just chaotic in my brain 🤣
You rock ❤🎉
Would be great if you could let us know how much you charged for it.🌟 Anyways love it loooovee it looooveeee it. Really enjoyed the process. ❤️ It was a great piece of #Art Thanks Rachel
Thank you for sharing! I would be interesting for me to know how long did it take to develop each of the stages of the project?
What about showing mobile version of the website design side by side with the 36:30 ? Would be nice to see the process how you modify for desktop > ipad > mobile....
Great idea! Will look at this for another video soon 🙌
Absolutely amazing! Love how you go through the entire process 🩵☄️🙏🏽
The ammount of brazilian reference makes me flattered
Hi! Amazing content. Thank you very much! I would love to know how much does it cost a project like this?
If we were to use this process as a template for building a portfolio of several projects across different industries. Would it look dull if the projects followed the exact same pattern of layout?
Hey Rachel, you are a goddess in brand identity👌👌 how much did you charge for the logo?
Can anyone tell me what kind of art board Rachel is using? I do enjoy creating my own brand and would love to play around with ideas as Rachel did. Cheers!
❤🔥
Awesome video, as usual! What do you use to build your client's websites ?
She used Webflow for development. I'm unsure if Rachel developed the backend of the site herself or had a developer do it.
Hi Rachel, is there any way i can buy the brand guideline that you're using in this video?
Would you mind if I ask you, How much time it took you to create this whole brand identity including the website?
How many hours did it take you to design the brand identity from the beginning till the end?
I would estimate anywhere between 100 and 350 hours :)
it's fantastic, is there any possible to get that pdf?