I Doubled My Spotify Followers in Two Weeks. Here's How I Did It.
ฝัง
- เผยแพร่เมื่อ 30 ก.ค. 2024
- Follow me on Spotify: social.tomdupreeiii.com/spotify.
Listen to this video on my podcast: social.tomdupreeiii.com/podcast.
Don't forget to Like, Subscribe, & Share!
I have long been trying to crack the code on how to legitimately grow my audience on Spotify without going through gatekeepers or playlisters and without padding my streaming numbers (even accidentally).
It seems like most of the options out there present great opportunities to boost your numbers but don't really provide much true growth potential as an artist.
Well, I think I've finally figured it out.
I recently began experimenting with Facebook Ads to drive traffic to my Spotify profile, and, through much trial and error, I believe I've finally cracked the code on how to gain real fans, real followers, and real engagement.
In this video, I unpack all of the data, all of the results of my recent two-week experiment, and I show you exactly how to repeat what I've done using Facebook Ad Manager.
This is how I doubled my Spotify followers in two weeks.
--
Watch the "When We Were Young" music video: • Tom DuPree III - When ... .
Listen to "When We Were Young" on Spotify: social.tomdupreeiii.com/spotify.
--
My camera setup:
Canon EOS Rebel T7i
Rode VideoMic Pro
Follow me:
/ tomdupreeiii
/ tomdupreeiii
/ tomdupreeiii
--
Timestamps:
0:00 - Intro
1:24 - An overview of my streaming numbers
2:23 - Measuring the increase in listeners, streams, and followers
4:20 - The importance of increasing listener engagement
5:12 - Looking at increased engagement for my latest song, “When We Were Young”
7:06 - How my Instagram following increased as well
7:55 - Dissecting the data in Spotify for Artists
9:02 - How much my followers increased in Spotify for Artists
10:01 - Why you should focus on followers and engaged listeners instead of playlists and streams
11:40 - How I set up my Spotify marketing campaign in Facebook Ad Manager
13:08 - Creating three different ad sets for three different markets in one ad campaign
14:28 - How I utilized Facebook’s campaign optimization feature to improve traffic to Spotify
15:45 - Why I only used the “stories” ad placement option
16:47 - How I made adjustments to my targeted audience based on the first week’s results
17:18 - Split testing multiple ads to gauge performance
17:50 - Examples of all three ads I ran
18:44 - Which ad performed the best
19:15 - How much I spent and how the results stack up against using playlist promotion companies
21:01 - My biggest piece of advice for using Facebook Ads to grow your Spotify numbers
22:35 - Outro
--
Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
--
#musicpromotion #facebookads #spotifyforartists
Hell yeah dude, great job on these results!
One thing i'll say though, i'd try to migrate away from Link Click objectives towards Conversion objectives. Link clicks sometimes work great, but other times they completely flop - i've had it happen, and I know people who have seen like 1000 clicks but only gotten like 10 listeners from it, with conversion campaigns you shield yourself from that.
Man thank you! Good looking out on the conversion vs. link click objective. I will definitely plan to try that. I've had previous link click campaigns go completely south as well, so I'm happy to hear adjusting the objective might protect against that. Thank you for the recommendation!
@@tomdupreeiii Tom, I'm not sure what landing page you are using, but do try out Toneden. You can add an FB pixel for free and you'll also get a "View Content" event that happens when you click on the Spotify/Apple music link. That means that you will be paying and focusing on Stream clicks, not ad clicks. Their automatic Spotify follower option is also awesome if you can afford it.
Daniel Wake dude, great recommendation! Thank you for this!
@@tomdupreeiii Learned that from Andrew to be honest haha. Happy to help, love your channel! :)
Very informative video Tom, even the little details of allowing me to jump to the juicy bits, had me going back to the other parts as your openness was very engaging. You really earned my sub. Well done, Kudos to you!!
Thanks so much for this awesome comment! I’m so glad the video was helpful. Thank you for the sub!
I just powered through most of your videos these past couple days and all I can say is wow and thank you so much. You’ve answered so many common and uncommon questions that I had in regard to Facebook ads and music marketing in general you have no idea. Just thank you lol
Man what a comment! Thank you for telling me this. I’m so glad I was able to help you through these videos. Thank you for watching!
Great video bro. I never subscribe like or comment unless I think the creator really tries his best to make something viewers can actually use rather than just trying to get people to interact with their content to grow their account. 10/10
Man, what a compliment. Thank you! I genuinely just like testing things and want to share my experience to help people. Glad it translated. Thank you for watching!
Tom, thanks for sharing this. So valuable. Love seeing the details of your campaign.
My pleasure! Thank you for watching!
Congrats on the results for the ada and breaking it down like this. The only I didn't see you set up was the link you set up. I subbed because I'd like to ask you some questions and also catch up with how things are for you since july
Thanks so much for the sub! I'm glad you enjoyed the video. I'd love to answer some questions for you. If you want to see how things have been going since July, you can watch some of the more recent videos on my channel. Most notably, I've switched from Link Clicks to Conversions in my campaigns since this video.
Very thorough work Tom. Thank you for sharing these results.
You bet! I’m glad it was helpful and clear. Thank you for watching!
I have recently been using FB ads to promote my band and our music. I was doing two weeks on and then two weeks off. I didn’t think about the snowball melting effect. I’m very glad that I’ve come across this video. Please keep them coming. Thanks. And by the way, I truly dig your music too. Peace.
Man thank you so much for this comment! I’m really glad you found the video helpful. And thank you for listening to my music! 🙌🏻
Awesome and informative. I'm going to follow you on spotify!
Nice man! Thanks for sharing and congrats on your results!💪💪💪
No problem! Thanks for watching!
Wow, this is so awesome to see right? When the targeting worx and you really really connect with them vibing people. Best thing that can happen. Very interesting approach and I wonder, though these new connections are priceless, could you keep doubling your numbers while keeping the invest relatively the same? Very curious what you are currently trying out, I'm assuming you gonna share that once its ran its course? I am so digging all these tools, the power they give to us creators to really find people who like our stuff! And on top, your music can (almost) be as niche as you want. Maybe with a higher CPC but you still gonna find them ;) Thanks to your videos I learned that playlist inclusion is certainly a pillar and needs to be targeted as well, but the refined and direct target approach FB/IG offers just kicks so much more ass. Gonna go primarily with that! Congrats on your results and keep it up mate
Thanks so much for this comment! I'm really glad this one resonated with you. Yes, I am definitely going to keep reporting back with my results from this. I'm really hoping I will be able to keep optimizing it for growth while still keeping my budget relatively low. I think it's possible!
Holy dude! I can't express how much this means man! Thank you so much for sharing this! Super helpful!
Man you bet! I’m so glad it was helpful. Thank you for watching!
Man, you explain things so well and make it so simple to follow along. Thanks for that. I’m wondering - did you run these as conversion campaigns? Or did you select traffic or engagement? Thank you brother! All the best
Thank you so much for the kind words! I ran these as a traffic campaign, but I have since switched to conversion ads and like them much better.
So many courses teach this method in courses. They’re expensive at times or upselling other products other times. Thank you for this info it’s great!
Man I’m really glad to hear I was able to tap into that level of useful information in this video. Thank you for watching and thank you for the comment!
Enjoyed your last videos. Subscribed based on this one. I hate ads, I've played with them a bit, I love that you walked us through the entire thing. Thank you!
Thank you so much for the sub! I was on the "absolutely refuse to run ads because I despise them" train for a long time myself. Haha! In fact, I've only recently decided to delve into them because I finally allowed myself to recognize just how valuable they can be if done correctly. I hope to continue to showcase ways to squeeze the most of this process in the most honest way possible. My goal is real listeners and real relationships based around music. Thank you for watching!
@@tomdupreeiii thanks! Likewise, I KNOW they're valuable, I just loathe making my way through the back end. I tried YT ads which are great. If you ever make a video about then (so much cheaper than FB) make sure to make the point to everyone to double-check you have entered an end date. I ran three tests (late at night) missed entering an end date and got a nasty bill of $300 after only a month or something. 40k impressions for an ad about a music video premiere and not much traffic...obvs more tweaking needed, but sticker price was a nasty shock!
@0Stella daaaaaang!! That stinks! I will definitely make a video on TH-cam ads once I dive into that a little bit more. I've had a bit of success with them in the past, but I need to brush back up on them!
Dude you're a legend. All I can say is thank you for making theses they mean more than you realize.
Man, you're so welcome. I'm glad they're helpful!
Great vid man! Def going to try this for my next release
Killer! You totally should. Thanks for watching!
TD3 GANG! thanks for this info. FB ads can be super confusing at times.
You’re welcome! Totally agree. It takes time to learn the ins and outs of it all. Thanks for the comment!
This is great stuff man, thanks so much for this info!
No problem!
Thanks for walking through all your stuff. Advertising def has a huge learning curve that I have a hard time wrapping my brain around. Have you tried doing main feed Instagram ads before? I never really thought the story ones did well until now. If the story ones do better than main feed that would be kinda cool.
I'm so glad you found the video helpful! I agree, it's a big learning curve, and I am still very much a student. I have tried the main Instagram feed ads before, and they just didn't perform nearly as well as these story ads did. I thought the exact same thing before this about the story ads, so I have been pleasantly surprised to find myself proven wrong. I definitely recommend giving it a shot!
Im a huge fan. You've answered so many questions for me in this video.
Awesome! So glad I was able to help!
Excellent vid, thank you. Makes it really clear. One question. Were the ads you ran from templates?
I’m so glad you liked it! I created the ads custom myself. I used my existing music video and cropped it to fit the format using Final Cut. And I also added the text overlays in Final Cut as well. Thanks for the comment!
I loved the screenshot opportunity for the countries. I often get hung up there. Thanks Tom
You bet! I really wanted to be transparent and share everything. I'm glad you found that helpful. Thank you for letting me know!
What kind of engagement drop off are you seeing after finishing the campaign? Are you maintaining those streams/listeners or did they go up/down? I used Spotify for Artists to compare how I was doing against TDIII but for some reason it wouldn't show me any results at all.
I changed my artist name from TDIII to Tom DuPree III since publishing this video. That's probably why you're not seeing any results when trying to compare. I definitely see a bit of drop off if I stop running campaigns, though not too much. However, I am consistently running at least one campaign for continued growth compounding, so that's not a metric I really have good data on at this point.
@@tomdupreeiii Thanks that's useful to know. I haven't used ads to grow my thing and I'm wondering if it's worth trying it. Going to keep researching for now. Thanks for the vids!
super thorough and informative! thanks for this, subscribed!
Awesome! I'm so glad you found it helpful. Thank you for the sub!
Yoo thank you for the infos. So many gems in this video!!!
You bet! Thanks for watching!
Thanks! Excited to go through this 🎉
You bet! Thank you for watching!
Awesome video. Thank you so much for these insights. When you got a new release, do you replace your older ad?
Thanks so much for watching! I actually just dropped a video last week about how I structure my ads to accommodate new releases. Check it out: th-cam.com/video/ol_5yALgBak/w-d-xo.html.
awesome video ! going to use this for our next single. thanks so much!
Awesome! I hope it goes great!
Fuck!!! How could I neglect Facebook ads for my Spotify engagement😣 Thank you so much for this honest video Tom! Still, you might want to set up some Google Ads campaigns to drive more traffic to your TH-cam channel🤓 It deserves to be discovered by a larger audience.
Thank you so much for this comment! I have tested some Google Ads in the past with a fair amount of success as well. I'm planning to get back on them in the not-too-distant future. Thanks for the vote of confidence!
Tom, thanks for the detailed explanation. I'm now setting up a campaign and am curious which priority you used in Facebook's campaign setup: traffic, engagement, video views, lead generation?
You bet! I used the traffic campaign and optimized for link clicks. Great question. Thanks for watching!
Thanks for sharing this! Helpful and gives other point of view on analysing data
My pleasure!
Thanks for sharing your story & strategy Tom!
Man, of course! I hope you found it helpful. Thank you for watching!
Love both yours and Andrew's content but just decide which method to use between you two for my ads!?
Cool video, and you cover the whole process. Awesome thanks!
You bet! Thank you for watching!
Really helpful!! Thanks for sharing your experience ⚡️
My pleasure! Thank you for watching!
This is getting me stoked to start dropping my solo music!!
That's what I like to hear!
Hey thanks man, really interesting and lucid explanation. Thanks for sharing. Must look at more of your work...
Thank you for watching!
How's it going, Tom! This is probably one of the best campaign methods I've ever seen. Would you still recommend using a link click campaign or do you think doing a conversion campaign would be better to ensure there aren't any bots and still be able to achieve the same results!!! Also, I saw some comments that speak on Mexico and Brazil eating up most of the budget on the High Priority. Have u since changed those countries to Mid priority?
Hey thanks for the comment! I have switched to conversion campaigns since making this video and definitely recommend that method. Now that I’ve switched to conversions, I no longer separate the countries out by priority. I just include them all in one ad set. I find that conversion optimization eliminates the need for splitting them out.
Thanks for sharing this tips! They do work well!
Ana Schurmann you bet! Thanks for watching!
Thank you very much, what an incredible content. I am Brazilian and I have not found a similar video in Portuguese.
Congratulations on your work, I already subscribed to the channel.
Although I don't speak English, I use simultaneous translation. Congratulations again.
And thank you very much.
You’re welcome! Thank you so much for the kind words and thank you for the sub!
This is really great. Thanks a lot for sharing all this information
Glad it was helpful!
Great video, got some great info from your playlist push videos as well. I’m a muso and a motion graphic designer. Facebook advertisers are not allowed to cover their ads' images with more than 20% text. This rule applies to both single image and carousel ads run on Facebook and Instagram. Ads with more than 20% text covering any images might be rejected by Facebook's review team or might be shown less frequently. That’s why the textless one was pushed more :)
Thanks for sharing that bit of information. And thanks for watching!
Tom DuPree III you’re welcome
To elaborate, if you do use text, Facebook favours videos that start with clean vision on the initial frame, with the text transitioning on later, so you could experiment with having a second or so of just your video, then animate on your artist name, and then at the end show a call to action, like Follow Me On Spotify. 0% text on the first frame and less than 20% at other times. This is apparently the sort of content they want. Been doing lots of Facebook ads for an accounting software company I work for 😂
great video dude. One question though...where did you direct people form the ad? to your artist profile?
Nice video man, I'm currently viewing all of them. I have question for you. For this campaign did you do a traffic campaign or conversion campaign? Which one is ideal to start with? Keep up the good work!
In this one I used a traffic campaign but I would recommend a conversion campaign now that I’ve learned more. But a traffic campaign is better than playlisting.
@@tomdupreeiii Ohhh I see. Thanks for the response!
Thanks for all hard work I found this very helpful and I am going to try and apply to my music marketing.
Awesome! I'm so glad it was helpful! Thank you for watching and best of luck with using this strategy. I hope you get great results!
Dear Tom. Do you know how helpful this video is? Seriously.. Super, super helpful! Maybe worth thousands of dollars 💰 I've seen a lot videos and read a lot of articles but your video is the most helpful one yet.
Great job buddy! Now all I have to do is
save some money and wait for the right time :)
Cheers.
Man, I’m so glad this one was so helpful! Thank you for watching and thank you for the amazing comment!
Well done... a lot of detailed info... thanks for sharing...
You bet! Thank you for watching. I’m glad it was helpful!
I appreciate your site greatly, and really like the song you posted, the video is great
I can only speak for myself, but usually the easiest song to access, the one on the top of the list gets the most attention. I have talked to distributors about changing song order, it should be easy on my end but rarely is.
If I were designing an interface for uploading etc... that feature is easy to impliment. I dont get it
I definitely know what you mean. Fortunately, your most recent release does live at the top of your profile for a while, and you can promote the release of your choice in the top corner of your profile via Spotify for Artists as well. So at least those tools are available to us until they decide to try something different with the profile on Spotify. Thanks for the comment!
thanks for all the info, very much appreciated!
You bet! Thanks for watching!
Would you recommend sending potential listeners to the song or the profile, and does that change after a few days? Would that be different for a release vs a growth campaign? Really interesting to dig into this, thank you!
Fantastic video, for real. I watch a lot of your stuff anyway, but I'm so glad YOU are the one that did a video on Facebook Ads for Spotify engagement because you're just so thorough. I do have a question though: what link did you send them to? Was it directly to the song, or to your artist page?
EDIT: You've answered this question deeper into the comments, so never mind. Thank you for the video!
Thanks so much for watching this video and thank you for the great comment. Glad you were able to find the answer to your question!
@@tomdupreeiii I'll try to remember to post results in a few weeks for anyone else who might be like me!
What was the answer ? Thanks
Man I just wasted my money with PlaylistPush as well, I found kinda the same video by Andrew S. and just set up my Facebook ads campaign. A wallet savior video, thumbs up and subscribed.
So glad this helped! And glad to hear you found Andrew as well. His channel is a wealth of knowledge. Hope the campaign goes well!
I’m still in the process of scoping out my playlist push results. After watching Tom’s videos I ended up running 2 campaigns. It’s even more expensive when paying in AUD, it cost approx. $1100 for 2 minimum reach campaigns. My first song only got added to 3 playlists, despite getting quite good feedback on production, singing and lyrical content. But there was a lot of “this doesn’t suit my playlist” and “not quite hooky enough”. So I tried a song that is a little more “accessible” and got 40% uptake (10/25), still waiting for the algorithm to kick in hard, but getting about 200 spins a day on it for about the last 3 weeks. My monthly listeners is up from 6 to 1900. It’s not bad, but bang for buck, I’m definitely going to give this strategy a go next. Thanks for the really in-depth videos, Tom
great content bro 🔥what kind of campaign did you use for it ?
Thanks dude! For this one I used a traffic campaign with link clicks as the metric. I've since switched to using conversion campaigns, which I've found to be much more productive in terms of generating honest traffic that turns into followers.
Very cool! Will try this. What did you use for the link in the add? Just your Spotify page?
It's been awhile since I ran this one, but I think it was a link redirect using PixelMe. I now use either ToneDen or Short.io for that sort of thing, though your Spotify artist link will work just fine as well if you don't want to set up a redirect.
Thanks for the great content! Quick question. What kind of link do you use in the Facebook ads to generate followers in Spotify? Is it a link to the song or is there a way to get a link to follow automatically?
Chuck Mercer I just send traffic directly to my profile. The follow option is readily avail label right when they land instead of sending them to the song where they would have to click through to the profile and then follow. I try to keep it simple!
Hi, thanks for the information. Very informative. One question, did you run it as a link click campaign or a conversion campaign? Were the clicks directed to a landing page, or straight through to your Spotify profile or song?
Great question. I ran it as a link click campaign that was directed straight to my Spotify profile. Thank you for asking this. And thank you for watching!
Holy shit I just realized Iv been running my ads this whole time with interests to similar artists as me OR Spotify. Not "And". Your video just saved my ass lol. Iv been wasting hundreds of dollars marketing to people who have the Spotify app and probably don't even listen to my genre of music.
Oh no! Man, I’m glad this video helped you get that ironed out. Better luck moving forward!
@@tomdupreeiii Immediately drove my cost per conversion from $7 to $1. Still not the best, but jeez, so much better than before. Thanks a lot bro.
Hey Tom! Great video, I was wondering how important the campaign length is. I say this because I release music very frequently, almost weekly, and wonder if it's better to run lots of longer campaigns at a very low budget or shorter campaigns with a higher budget. - For example: 8 diff songs at $2.5/day each for 2 months OR 4 diff songs at $10/day each for 1 month. - Thanks!
Great question! In my experience, campaign length is not as important as campaign volume. The more volume you run through a campaign, the more data the optimization algorithm has to work with and the more quickly it will give you the most bang for your buck. In the case of the two options you presented, I would go with the 4 songs at $10 per day for one month because you'll be driving more traffic more quickly and your campaigns will optimize faster as a result. But what I would really recommend is to run a split test with your best four songs all within the same campaign. Run it for a week at $40 per day (assuming your budget still stands) and then turn off the three that perform the worst and only run the one that does the best. When it's time to add new songs, dump them into the existing campaign for a week and see if they outperform the existing best ad. Again, whichever does the best, keep that one going and turn the others off. Rinse and repeat and just keep it going. That's what I would do. Thanks for the comment!
@@tomdupreeiii Thanks!!!
THank you so much for this info....im a hip hop artist and i started doing this yesterday and already got 1.9k streams, 50 more followers, and 13 new listners....i tried 3 methods so far and the stories method converts the best for spotify from what im seeing lets give it a week and see what happens....my budget is $10 a day for each add so it turns out to roughly $30 a day but im gonna stick to the stories from here on out after the first week.
Nice! I would definitely stick with the stories placement only. That is, by far, the best one for converting to Spotify. Give it a full week and then pick the best performing conversion method at the end of it and stick with that one. Best of luck!
great advice, thank you for figure it out and share it with us.
You bet! Thank you for watching and commenting!
@@tomdupreeiii i slowely get into it how important it is to react not only consume ;)
I didn’t see anything’s on Facebook pixel. Not used? TY again for this awesome content dude
I am using pixel tracking but decided not to include that in this video. It felt like too much at once. I’m glad to hear you’re curious about that though. That motivates me to make a video on it. Thank you!
Hello Tom, I have seen many of your videos and appreciate a lot your quality content. I have been since a time running FB ads to promote my musical projects, but I have seen no correlation between my conversions and the stats of Spotify. For example, right now I'm running a conversion campaign that has 111 results, but I have just 1 stream on Spotify's data (the campaign has been running 5 days untill now). What do you think could be happening? I had the same issue other campaigns I run before.
Thanks for that! Very helpfull! Cheers from Brazil.
Awesome! So glad it was helpful. Thank you for watching 🙏🏻
Great video... working on my ads too..!
You got this! Thanks for watching!
Awesome video. Just a little doubt... did you send people to your profile or to a song?
For this one, I sent them to my profile.
Hi Tom! This is one of the first campaigns that I've seen where markets are divided by accessibility and income use which is quite helpful! This has been one of the best videos I've seen regarding case studies and examples of Facebook Ad Campaign management. Have you tried these same strategies on other platforms like Apple Music or Google Play? Keep up the great work and you have awesome music bro! I look forward to hearing from you.
Awesome! I’m so glad it was helpful. I am just now starting to test using a landing page with access to multiple streaming platform instead of just Spotify and that is working to grow my listener base elsewhere as well. I will report on it once I have enough data to share!
Awesome! Thank you Tom! Also are you open to collaborations? If so, would you be able to provide information on where to submit that inquiry?
JC Flores dude yes! My email address is available in the about section of my TH-cam channel or you can DM me on Instagram: instagram.com/tomdupreeiii. Either one works!
@@tomdupreeiii cool I look forward to that! For this video's campaign did you link people directly to Spotify or did you use a landing page with only Spotify?
Thank you Tom!
My pleasure!
Brilliant - thanks! Will changing the creative (image) on the second week (while maintaining the spend/locations/timeframe etc) have a negative effect on the algorithm? Thanks Tom.
Not necessarily but it will likely send your ad set back into the learning phase. If you have a campaign that's performing well this won't be too big of a deal.
@@tomdupreeiii , Okay, thanks.
To keep the snowball rolling while releasing new songs, would you suggest just adding new ads on top of the ones that are already released? essentially, having to multiply that budget?
Great question. Yes, I often like to add the new ad set into the existing campaign. Give it a few days to start learning a little bit and then eventually turn the old ad set off, leaving the new one to be the primary driver until the next release. Thanks for watching!
Thanks for the info! Are you gonna run your ads for a year?
You bet! Yes, my plan is to keep my ads going on a continuous basis from here on out, though I'm definitely planning to continue optimizing and testing. So I may end up adding new campaigns, but I'll definitely keep using the data from previous campaigns in the form of retargeting and lookalike audiences to keep the snowball growing. Thanks for watching!
This might be the most underrated video on youtube
I appreciate you!
great tutorial, i have a question tho: if i stop running a campain for lets say a month and start a new one for an other song, is the target data i gathered through my last campain gone ? (cause you said its so important to keep them running)
Hey mate do I select conversion as my motto before starting this kinda campaign? And also what do I set up in pixels if I dont have website. Your information is awesome thank u so much
Yes, I would recommend a conversion campaign over a link click campaign now. There are several additional steps you'll need to take to setup your pixel now that Facebook as updated for iOS 14. I have a video dropping this Thursday that covers all of it. Check my channel and set a reminder so you don't miss it!
Good vibes!
Appreciate you! 🙏🏻
Extremely helpful
Glad to hear!
Hey Tom, thanks for sharing your data, nice video. I also found similar results about Facebook ads, but I have to say that Playlist Push is really not the best playlist promo service.
I usually split my budget between Facebook ads and playlist promos with two promoters that grant me a save to stream ratio of at least 3%. The first will boost the engagment, the other will boost the reach.
Playlist Push is totally not worthy imho, they hide behind the excuse that you did a wrong pitch or your music was not good enough.
Also SubmitHub is quite scammy: apart for few good curators, many of them are there for dollar. They refuse you and then they blog the same song you sent them if they get it through a promoter.
Usually I do:
10% budget on Submithub (only few good and honest promoters)
30% playlist promos with my trusted 2 promoters
30% Facebook ads
30% blog pitching (they say Spotify check how much blogs talk about you).
Do you also invest in other promos apart for Facebook ads and playlists?
Cheers!
This is great to know. Thank you for sharing this information! I agree, Playlist Push definitely has its deficiencies. They all do in some way though. I've just gotten the highest amount of streams via any single platform through them. I'd love to find additional options outside of them and SubmitHub though. I'm always game to test any- and everything just to see how it works. This year, aside from the first song I dropped, I've exclusively used Facebook ads and nothing else. I really wanted to see what kind of impact that would have without any additional help coming from anywhere else.
@@tomdupreeiii The promoters I used are Omari MC and Club Restricted Promo. To be honest they are the only two honest services that do not deliver bots. Anyway I was wondering if there is a point where the Facebook ads will deliver enough followers to give similar amounts of streams. I spent 200$ on Facebook to gain 200 link clicks and 7000 streams from algorithmical playlists... so far we are still miles aways from streams that promoters can give with the same amount of money.
After 5 months of Facebook ads promo, would be nice to see if results are scaling up or are still similar. Do you have any video about the following up of this experiment?
Yooo this is so amazing man! I've tried facebook ads a couple of times and have failed quite miserably. Is there any good resource for an in-depth tutorial on how to go about this? I'd love to hear it from yourself too.
Whoops never mind you did a lot more videos! Thank you so much 🤓
Glad you found this video! (and the others) I'm thinking about putting together a consolidated, in-depth series once I learn a bit more about it.
@@tomdupreeiii That would be amazing thank you!
Basically toneden’s strategy, just free lol. Good job. I use conversion campaigns, seems to get better results
Haha! Nice! I'm planning to tackle the conversion campaign next to see how the results compare with this one. Thanks for the recommendation on that!
Don't suppose you could recommend a landing page for those campaigns? I've been trying to use tonedens free one, but I can't figure out how to get the click on the page rather than the click to the page to count as a conversion. Please help!
@@nylophone5730 You use the 'ViewContent' conversion event in the ad set. I mainly use Hypeddit, but recently i've been playing more with ToneDen since its MUCH easier to setup than Hypeddit for people who are less familiar with setting up custom conversions - people in my course struggle with Hypeddit setup, even with a 15 minute video explaining every step of the process (I struggle setting it up when i'm helping people 1-on-1 haha, luckily its a one-time thing).
Thank you for the information!
I wish I would have seen this video one week earlier before spending $ to get on others people playlist.
Glad it was helpful! I was in the same boat dude. It's all part of the journey!
@@tomdupreeiii Tom do you do any one on one consulting?
@@freerevivalmusic no I’m afraid I don’t. I do a weekly livestream every Friday at 1 PM CST though. That’s a great place to come hang and ask me questions!
I'm going to share this with my music artist audience. Would like to have you on my podcast.
Man, thank you so much for sharing this with your audience. That's super cool of you! And yeah dude, I would love to be on your podcast. That sounds like a lot of fun. DM me on IG and let's work out the details! instagram.com/tomdupreeiii
Hey man, really appreciate that video, thanks for putting that out :)
Just got one question - why did you put Mexico and Brazil in the Top Priority Markets? Just because ToneDen also does it that way?
Right now Brazil and Mexico are eating up 95% of the budget of my Top Priority Markets Adset, while streams from those countries earn you quite a lot less than from other Top Priority Markets.
Great question. A combination of reasons: yes, I've seen / hear of multiple others putting them into that category with good results and it also seemed to make sense to me from a geographic / market cap perspective. Now that I've seen the results thought (which are very similar to what you experienced) I'll likely make adjustments by either relocating them to the mid-priority market ad set or perhaps by splitting up the top-priority ad set into two separate ad sets. I'm going to experiment with it and see which works better. Thank you for the question!
How do you see which countries are eating up x% of your budget?
I like that you mentioned the end of the year price. $3600 a year isn't that much if you really want to find your true fan base.
Absolutely. It helps to see the big picture numbers and goals too. That way we know what we're shooting for.
thanks a lot for this !!!
very helpful! Thank you :)
Hey Tom would i be right to say that this is and updated version of your spotify growth campaign?
So you said, " You have to sup $3600 a year - do this save up and keep it going" but you brought up release 10 tracks a year, how do I take this valuable data from this campaign and use it for the next campaign without ruining momentum? Is that just using look alike ads? Or do I just keep the ad running forever, while lowering the cost and using the remaining budget for the subsequent releases? I just dont know how to do this and its the final piece I need before starting ads. Thank you so much for your help!
Thanks for great videos Tom! Have a question, we are struggeling with Facebook ads since way back, and recently I did ads that performed "ok" with some clicks on our Spotify profile link (not ads like your tutorial). But when I compared to Spotify for artists, I couldn't see those results in streams or followers. We got about 300 link clicks but no result on Spotify. What are your thoughts on this? We had "people who like Spotify" as well. Subscribed ofc!
Hey thanks so much for watching! I've experienced this issue before as well. It sounds like your campaign gotten eaten up by bots unfortunately. If you're getting results on the Facebook side of things, but that's not translated through to Spotify, I'd bet money that's exactly what happened. There are a couple of ways to avoid this. The best way is to run a conversion campaign instead of a link click campaign. It's a bit more tedious to set up, but you get much higher-quality traffic. I ended up with great results for this campaign, but I have run link click campaign since with results that weren't nearly as good. The next method is to use a landing page and optimize for landing page views instead of link clicks (you'll use a landing page with conversion campaigns as well. And then the third method I like (again, using a landing page) is to use a link embedding tool like PixelMe to track your traffic independently of Facebook. Sort of a system of checks and balances. I did a video on PixelMe if you want to check it out: th-cam.com/video/e-QvwiXiMUg/w-d-xo.html. I use it in conjunction with conversion campaigns and I love it. Hope that helps! Thanks for the question!
@@tomdupreeiii Big thanks for your advice and for really taking the time to answer me! Really appreciate it. I will watch more of your videos. Have a nice week and great music btw!
Nocean man you are so welcome. Thank you for asking me. I love to be able to help when I can. And thank you so much for the love on the music dude. I really appreciate it!!
What kinda of landing page did you have set up for this ? That may be what I missed .
For this one I was going directly to Spotify. But I’ve since changed to using landing pages. I use ToneDen.
@@tomdupreeiii I use them as well, not sure if you use their advertising platform but I’ve been getting a lot of issues with my campaigns lately so I’m trying to figure out a work around. Their growth campaigns no longer work with Facebook ads as conversions on link clicks. The song landing pages can still use the view content conversion tho. I assume that’s what you use now with those types of ads correct ?
Yeah I still use their landing pages with conversion campaigns but I do everything directly through Facebook and not through their platform. Sounds like that may be a big factor too.
18:35 When I preview my story ads I can only hear sound on the facebook story preview. Do you know if this is normal, or is the sound just not working for the same ad in instagram stories for me for some reason? Thanks again for everything by the way.
That sounds like it's some sort of hiccup in the site. If you're hearing it in the FB story preview and you're using the exact same asset across all three placements, I would think everything is fine!
It should be fine, for the IG story placement for example you can right click and select 'open video in new tab' to preview it.
Great video! Could you please share the template for the Numbers-summary you did? :-) Thanks again!
Thanks so much for watching! Basically I just recorded the number of streams, listeners, and saves. To get the stream ratio I divided the number of streams by the number of listeners. And to get the save ratio I divided the number of saves by the number of streams. Hope that helps. Thanks for the question!
Brazil yes baby, thank you
You know it!
Was this a conversion or a link click campaign? If it was a conversion one, did you have landing page to make sure that people who clicked were real and not bots? Thanks for the great content by the way. I love your channel
This one was a link click campaign. I’m going to test a conversion campaign next with a landing page to ensure I don’t get hit with bots. Fortunately I didn’t get hit with too many bots on this one but I’d love to guarantee a way to be safe against that for future campaigns so using conversation seems like the way to do that. Thank you so much for watching! I’m really glad you’re enjoying the channel!
@@tomdupreeiii I set up a link click campaign too, but it doesn't seem to be resulting in followers. Maybe it's cause I'm only spending €2 a day. Or maybe it's just that my music is shit
@@tomdupreeiii Could you recommend a landing page by the way? Ideally a free one! I've been trying to figure out how to use toneden but I can't see to get it set up
@Nylophone I’ve used SmartURL in the past and their free option is great. Someone just recommended Toneden in another comment on this video. I haven’t used it but it sounds like it’s worth checking out too. And yeah, I’d definitely recommend spending no less than $5 per day. Save up if you have to!
hey Tom! it looks like your videos are playing regularly -- with the audio -- in the ad preview section when you show us your ads. both of the vids i uploaded have no sound playing in the previews... any idea what's up? thank you!
It could be a simple setting in your browser. I’ve noticed mine don’t play audio in the preview anymore either, but it’s never caused any issues with the actual ad when it’s shown. As long as you’re sure the file is good you should be good to go.
@@tomdupreeiii yesss it is ok after all; i was just freaking out. and if you need reassurance like me, go to *edit* the ad, and then you can play/hear the audio. thx!!!
Hey, I'm running this strategy, but I'm finding that although I've set a limit for the lower priority markets, the medium priority one is currently using about 80% of the rest of the budget! Any ideas about this?
This isn’t uncommon. Try pinpointing the territories in the mid markets that are eating up most of the budget and move them to the lower tier if they’re not converting to listeners.
great video. just uploaded my first song to spotify👍
Awesome! Congratulations!
Btw. I don't know if "Reels" were available back then, but they are currently available for Facebook and Instagram. Would you use them as well?
I’ll still start with stories but will quickly expand into reels once I have an ad that’s working.
Thanks very very USEFUL!
You’re so welcome! I’m glad you got something out of it!
Did you use cost cap or lowest cost for each ad set
I used lowest cost and optimized for link clicks. Thanks for asking!
Do you ever use the dynamic creative?
You have to have feed placements enabled to utilize that feature, so I don’t use it for Spotify campaign since I’m only using stories placements. However, I do sometimes use it for other types of campaigns that use feeds placements. Thanks for the question!