So glad i came across this, particularly the conversion to streams issue killed my last campaign and i couldnt find the answer elsewhere. Thank you Tom 🙏
That's weird I was editing a comment here and then suddenly it was deleted, I don't think there was any inappropriate content in it. I'm guessing TH-cam flagged and deleted it for some reason - all I was doing was quoting a change in facebook ads that took place last year that said country/demographic data for conversions would no longer be shown, unless they were custom conversion events (I've been having trouble seeing such data for my conversions). Anyway yeah that was weird.
hey dude this is absolutely golden, you should have way more subsribers, the only other reason I can think of why conversions are not turning into streams is if someone listens to less then 30 sec of your track on Spotify when they go there which I guess can happen if they have liked the hook featured in your video ad but then didn't enjoy the intro of song
Hi Tom, thank you for the video. It would be interesting if you could make a video on how to make a lookalike audience from content views. Have a great holiday.
What if my campaigns were working for a long time and then suddenly stopped? I'm doing everything "right" and have played with different targeting and have gotten my ads down to 8-16 cents per click and I grew from 200 to almost 3000 monthly listeners in just a couple months. Then suddenly I was rapidly declining and struggle to stay above 2500. I get 30-50 conversions a day but isn't carrying over to Spotify even with me doing everything you listed in your video already
Man, that's a tough one. You may have exhausted some of the audience that you were targeting? Or maybe you just ran afoul of some bot traffic. I would test some new ad sets against your current ones in the same campaign and see if that doesn't bring things back a bit.
You'll need at least 100 conversions in the same country to set up a lookalike audience based off of conversions. For video views, you'll need 100 in the same country.
I have a huge important question that has been haunting me for aa few days: is it better to do a FB ad campaign using a Spotify link, a linktree or a "linktree-like" page on my own website? I mean, would Facebook make a difference between them? sometimes they don't let you click on some ads that have links from websites they don't like
I highly recommend using your own domain connected to a site like ToneDen. Second to that, you could use a direct link to Spotify. I wouldn't use a Linktree link though.
Is 10-50 mln the best audience for one ad set or for the whole campaign with several (4-6 ad sets)? It does seem like targeting one band audience with less than a million people makes an ad more expensive.
Tom, now I am confused :D in the video where you are setting targeting with Seven Lions, you only have 27,000 ppl for one ad set. Been testing all kinds of ads for over a week now, getting to understand it better, but still struggling. Will really appreciate if you could quickly explain it
Ideally, you want to have a cold audience of 10 - 50 million per ad set, not per campaign. You want a big pool of potential listeners for Facebook to pick through at first. I don't remember the setup for the ad set targeting Seven Lions offhand (I've tested a whole bunch of different stuff) but 27,000 is definitely too small for a cold ad set based on what I've learned since then.
@@tomdupreeiii Another question that came up from your response - when I target another band audience or even genre there is usually under a million people audience. What is the best thing to do - throw together several bands to expand the audience or to put on "reach people beyond detailed targeting" to give Facebook more options?
Hey Tom! How can an artist convert their Spotify listeners into actual fans? I see many artists with millions of streams who can’t bring out 10 people to a local show. How can we leverage those Spotify listeners into fans that will come out to see the artist on tour?
The nest method is to build your fan base on various other platforms with true social connection and then drive that traffic to Spotify. You can also run extensive retargeting efforts for people who have clicked your ads for Spotify, retargeting them with boosted posts, merch, etc.
Can you do a video breaking down tonden? I often notice that my cps it’s reflect differently between the two platforms even though they are supposed to be working in tandom . Like tonden will say I’m paying .56 per follower but fb says it’s like 13cent per conversation
Both numbers may be right in this case. You might be getting $0.13 per conversion, but not every single one of those people is necessarily choosing to follow you, even after listening to your music. So the $0.56 cost per follower could also hold up. That basically says that out of every 4 people that click through to listen to your music, only 1 is choosing to follow. Having said that, I am planning to do a video on how to set up a ToneDen landing page in the new year. Thank you for expressing interest in that!
Hey man, love your content. Thanks for everything you do! What do you think about using ad budget optimization? I’m running a campaign with two adsets- one set targeting T1 countries, and the other targeting T2 countries. Do you think ad budget optimization would be a good idea for this kind of set up?
I've noticed that Instagram opens the landing page in its own browser leading to Spotify app not opening when clicking the link from there. Instead it leads you to the Spotify page asking you to log in or download the app although you have it. I imagine a huge amount of potential streams gets lost at this stage. On Facebook it opens the app immediately. Should I exclude IG? Any thoughts on that?
@@tomdupreeiii I noticed that this is a problem only in Europe and looking at my stats I didn't see any lack of conversions into Spotify so forget what I said!
I noticed this too and I'm in Ghana. It only allows you to listen to the 30 sec preview if you click the ad on Instagram, that doesn't count as a stream. You have to either sign in through the IG browser or click to open app and that 2nd option doesn't always take you to the song. It just opens up the app.
Thanks for this! In terms of turning ads and ad sets off that aren’t working - does the same 3 day waiting rule apply? Do you need to do this in stages or is it fine to kill something once it’s pretty much proven not to be performing well? And can you turn multiple off at once?
You can turn off ad sets whenever you want to, and yes, you can turn off multiple items at once. Impact happens at the ad set level, so turning off other ad sets won't affect the ones that are still on.
@@tomdupreeiii thank you! Okay all clear on ad sets. In terms of turning off ads - since that impacts the ad sets, is that a problem to start turning them off once they show not to be effective? Or with that only further help your ad set improve? And same thing - can you turn them off multiple at a time?
Thanks Tom- you are brilliant this was really useful and helpful - thank you. When you create a lookalike audience - does the lookalike audience have to connect with a country where you have enough data? I don’t really understand what data Facebook needs to create one and then what it actually does
Thanks so much for the comment! To create a lookalike audience, you need at least 100 people from a single country in your initial pool. Of course, the more the better. From there, you can include other countries besides the "pool" country in your lookalike audience. I've found the best results with an initial sample size of at least 1,500 people across multiple countries. Anywhere from 1,500 to 10,000 is great in my experience. With an initial pool of that size, you're pretty much guaranteed to have at least 100 in a single country somewhere.
This happens to me when I’m optimized for landing page clicks. I get through the ruff clicks but know streams. You advise is on point. I will try that. I returned back to conversion ads based on that issue. What campaign objectives are you running a new single ad, landing page or conversion?
Hey thanks for the comment! I'm always optimizing for conversions. I've tried both link clicks and landing page views, but conversions are definitely the best metric to use in my experience.
Hi Tom, thanks for the great advice! I got two questions i'm sure you'll be able to anwser. First off , 4 days ago I launched a new campain which is performing so poorly ( 0.46 cost per result) compared to my last two campains ( 0.18 and 0.19 cost per result), this is odd considering I set it up exactly like the others. Furthermore if I look at the countries triggering the conversions they all come from "unknown" despite it clearly shows me that the budget is distributed throughout the countries I targeted that however report "-" conversions. Seen that this did not happen with the other "successful" campaigns ( conversions were reported from the various countries I selected) i'm wondering what this might be due to and this is my first question. The second one is, all things considered, since i'd like to make some drastic changes to my campaign ( changing targeting, decreasing the number of ads sets and ads per set, etc..), should I make them on the existing campaign or create a brand new one? Thanks for your help you are the best! 💪🏻
The unknown is due to apple's new "opt out" feature. Facebook has responded by not allowing breakdowns about gender, country and other identifying categories. My campaigns stopped being successful after this update too
I just started a conversion campaign today for a song we released yesterday and thus far it’s costing $2.40 per conversion. I’ve tried different ad sets and targeting and just can’t seem to get it down, it started at .49 CPC and has just ballooned. Should I just give it time and see if it lowers and averages down or is this a sign of something going wrong here? $2.40 per conversion is entirely too much lol
Hmmm. It seems like some people here, including me, are having weird problems with their pixel setup - and we're all using Toneden. Is there a common mistake we're all making? Maybe make a video on the proper pixel setup with toneden? I thought i just needed to drop my pixel code in there.
Yeah, I agree. It's seems to be a common issue. I'm planning to make a ToneDen setup video in the new year, so I will do my best to address the proper setup. Hopefully we can get it sorted for everyone.
My ads when live Tuesday evening. Only 1 ad set and 3 ads when can I start editing/tweaking the campaign without affecting the learning phase? It’s already has like 400 conversions but only like 100 streams so I need to take some countries off but don’t want to ruin the learning phase! Any help would be great
If you’re at 400 conversions you’re good. You only need 50. However, if you’re changing targeting by removing countries you’re gonna go back into the learning phase no matter what unfortunately.
So if I'm having trouble with the targeting (e.g. my link is only being pushed to bot heavy countries), doesn't adjusting the target audience make my campaign re-enter the learning phase? I'm kinda stuck because toneden explicitly recommends that I choose the "global" option but I end up with a ton of empty clicks or so it feels. Maybe it's a matter of time/experience for both me and the algorithm. Who knows? :)
Yes, adjusting the target audience will reenter the learning phase but Facebook also simply needs time to learn about your campaign and profile. It just takes time unfortunately.
Man I just wanna promote my songs but facebook keeps disabling my acc!! And I can't get in contact with facebook because I don't live in the US. What am I suppossed to do???
Hey! Im chatting to FB right now, but they're saying you can't see from what countries your conversions are coming from. Could you please explain where it is located ?
I would definitely recommend it. A landing page is great for qualifying traffic and also gives you a simple way to track conversions in a manner that is more consistent with Facebook's advertising policies (as opposed to a deep link directly in the ad).
@@tomdupreeiii Tom, could you expand more on why landing pages are better than direct Spotify links?, I've received feeback from family and friends telling me than landing pages might seem "dangerous" to certain people and they prefer not to click anything on there
@Portento yeah of course. Landing pages are a great way to qualify your traffic. If someone clicks you link then clicks a link on you landing page you can assume they are interested in your product. It also opens up more retargeting opportunities and diminishes the potential for spam traffic.
Tom my ads have been active for 2 days already and I'm not getting any conversions AT ALL and facebook is charging me, they've charged me 9 dollars but im not getting any conversions.... I NEED HELP! why aren't my campaigns working??
It sounds like you've probably got a pixel setup error. You'll need to go back through your pixel setup process to make sure everything is properly installed. And double check everything using the event manager in Facebook's business manager.
Every-time I went to a look-a-like campaign the price per click AND real number of listeners got way lower. Unfortunately it seems, in my cases, that an expensive click generally means a real listener.
Weirdly enough, my conversions usually start at 30-40c per day for all ads equally except maybe one or two and in the following days the price goes UP to about 80c or more. What's going on there?
Hmm. That's very odd. You're starting in the right spot, but it certainly shouldn't be increasing in cost. It sounds like you may have a pixel setup issue. Your conversion event might not be firing as it should. That would definitely make the cost per conversion skyrocket.
Dude! Should’ve watched your videos 3 days ago, i was wondering why my conversions didnt translate to listens, apparently tunisia and ukraine are full of bots :( Damn, thanks for the video Tom! Saved half of my budget at least 😂💀
Hey Tom, your videos are great! You are my number 1 guru when it comes to Facebook Ads with Spotify. Thank You so much! I have a question. I've promoted two songs so far and I'm sure I've made every mistake you've made too. :D I promote the songs for my band Kamee Kazee from Germany. Since we are planning to go on tour (as far as that is possible again), I actually only want to target Germany or bordering countries to grow on Spotify. What do you think: Do I have a chance to bring my cost per conversion below $0.30 if my cold target audience is still between 10 and 50 million big? I mean without countries where Facebook's ads can be delivered more cheaply. I had the problem that Mexico and Russia ate up my budget. Since we can't tour in those countries because we are still at the beginning, I want to exclude those and other big markets like USA, Australia etc. Can you help me with this thought?
Hey thanks so much for the kind words! I'm happy to hear you're enjoying the videos and that they've been helpful! I think this is a great strategy for building your following in a specific area. Targeting your potential touring markets is very smart. If you're going that tight, your costs are likely going to be a bit higher, as the traffic in some of the less-expensive countries isn't going to be there to benefit you. You might try running two ad sets within the same campaign: one targeting your touring markets and one targeting all Spotify territories. This will give you growth where you want it as well as overall traffic to build your streaming presence as well. You can even employ some spending limits in each ad set to balance things out how you want them!
![โกดำ - วสันต์17 x ไม้เมือง [Official Music]](http://i.ytimg.com/vi/OUg2L4Sx1TY/mqdefault.jpg)
Thanks for watching! Be sure to check out the next video in this series: th-cam.com/video/nR1_r5d0Vkg/w-d-xo.html.
So glad i came across this, particularly the conversion to streams issue killed my last campaign and i couldnt find the answer elsewhere.
Thank you Tom 🙏
So happy I could help!
I’ve got like 146 conversions but 0 streams from ads
That's weird I was editing a comment here and then suddenly it was deleted, I don't think there was any inappropriate content in it. I'm guessing TH-cam flagged and deleted it for some reason - all I was doing was quoting a change in facebook ads that took place last year that said country/demographic data for conversions would no longer be shown, unless they were custom conversion events (I've been having trouble seeing such data for my conversions). Anyway yeah that was weird.
hey dude this is absolutely golden, you should have way more subsribers, the only other reason I can think of why conversions are not turning into streams is if someone listens to less then 30 sec of your track on Spotify when they go there which I guess can happen if they have liked the hook featured in your video ad but then didn't enjoy the intro of song
That’s a great point. Thank you for sharing this. And thank you for the kind words!
Hi Tom, thank you for the video. It would be interesting if you could make a video on how to make a lookalike audience from content views. Have a great holiday.
Yeah, you got it! I'll be glad to. Thanks for the recommendation!
What if my campaigns were working for a long time and then suddenly stopped? I'm doing everything "right" and have played with different targeting and have gotten my ads down to 8-16 cents per click and I grew from 200 to almost 3000 monthly listeners in just a couple months. Then suddenly I was rapidly declining and struggle to stay above 2500. I get 30-50 conversions a day but isn't carrying over to Spotify even with me doing everything you listed in your video already
Man, that's a tough one. You may have exhausted some of the audience that you were targeting? Or maybe you just ran afoul of some bot traffic. I would test some new ad sets against your current ones in the same campaign and see if that doesn't bring things back a bit.
How many conversions should you have before setting up a lookalike audience?
You'll need at least 100 conversions in the same country to set up a lookalike audience based off of conversions. For video views, you'll need 100 in the same country.
@@tomdupreeiii oh damn. That’ll take a while lol. I can’t seem to get under 0.70-0.50 cents a conversion.
How do I check the countries on my facebook ads? I check demographics and its not there :( pls help
Unfortunately, it's no longer available due to the iOS 14 update.
@@tomdupreeiii damn. i've been getting a lot of traffic to my landing page but no traffic on spotify, anyway to check whats happening still?
Fantastic advice !! Thanks a lot 😁
I have a huge important question that has been haunting me for aa few days: is it better to do a FB ad campaign using a Spotify link, a linktree or a "linktree-like" page on my own website? I mean, would Facebook make a difference between them? sometimes they don't let you click on some ads that have links from websites they don't like
I highly recommend using your own domain connected to a site like ToneDen. Second to that, you could use a direct link to Spotify. I wouldn't use a Linktree link though.
@@tomdupreeiii thanks a lot! I'm looking how to setup the ToneDen thing properly, mostly thanks to your videos
Is 10-50 mln the best audience for one ad set or for the whole campaign with several (4-6 ad sets)? It does seem like targeting one band audience with less than a million people makes an ad more expensive.
Tom, now I am confused :D in the video where you are setting targeting with Seven Lions, you only have 27,000 ppl for one ad set. Been testing all kinds of ads for over a week now, getting to understand it better, but still struggling. Will really appreciate if you could quickly explain it
Ideally, you want to have a cold audience of 10 - 50 million per ad set, not per campaign. You want a big pool of potential listeners for Facebook to pick through at first. I don't remember the setup for the ad set targeting Seven Lions offhand (I've tested a whole bunch of different stuff) but 27,000 is definitely too small for a cold ad set based on what I've learned since then.
@@tomdupreeiii Thank you!
@@tomdupreeiii Another question that came up from your response - when I target another band audience or even genre there is usually under a million people audience. What is the best thing to do - throw together several bands to expand the audience or to put on "reach people beyond detailed targeting" to give Facebook more options?
Hey Tom! How can an artist convert their Spotify listeners into actual fans? I see many artists with millions of streams who can’t bring out 10 people to a local show. How can we leverage those Spotify listeners into fans that will come out to see the artist on tour?
The nest method is to build your fan base on various other platforms with true social connection and then drive that traffic to Spotify. You can also run extensive retargeting efforts for people who have clicked your ads for Spotify, retargeting them with boosted posts, merch, etc.
@@tomdupreeiii Thanks Tom!
Can you do a video breaking down tonden? I often notice that my cps it’s reflect differently between the two platforms even though they are supposed to be working in tandom . Like tonden will say I’m paying .56 per follower but fb says it’s like 13cent per conversation
Both numbers may be right in this case. You might be getting $0.13 per conversion, but not every single one of those people is necessarily choosing to follow you, even after listening to your music. So the $0.56 cost per follower could also hold up. That basically says that out of every 4 people that click through to listen to your music, only 1 is choosing to follow. Having said that, I am planning to do a video on how to set up a ToneDen landing page in the new year. Thank you for expressing interest in that!
@@tomdupreeiii thanks for the quick response!!! Yes cover the landing pages and cover the grow playbooks !!! Please lol 😂
Hey man, love your content. Thanks for everything you do!
What do you think about using ad budget optimization? I’m running a campaign with two adsets- one set targeting T1 countries, and the other targeting T2 countries. Do you think ad budget optimization would be a good idea for this kind of set up?
I've noticed that Instagram opens the landing page in its own browser leading to Spotify app not opening when clicking the link from there. Instead it leads you to the Spotify page asking you to log in or download the app although you have it. I imagine a huge amount of potential streams gets lost at this stage. On Facebook it opens the app immediately. Should I exclude IG? Any thoughts on that?
I’ll have to look more into this. I’d definitely keep IG going, but I may look into it more and see if there are improvements to be made.
@@tomdupreeiii I noticed that this is a problem only in Europe and looking at my stats I didn't see any lack of conversions into Spotify so forget what I said!
I noticed this too and I'm in Ghana. It only allows you to listen to the 30 sec preview if you click the ad on Instagram, that doesn't count as a stream. You have to either sign in through the IG browser or click to open app and that 2nd option doesn't always take you to the song. It just opens up the app.
My god I really needed this, I’ve had a headache of a week 😂
Good timing then! Glad it’s helpful!
@@tomdupreeiii you should make a video about how to create an ad that people will click on
Good recommendation!
Good Morning.
Doubt it, I use traffic targeting to send people to my spotify.
Should I be using conversion?
Yes, I would definitely recommend switching to conversion campaigns.
@@tomdupreeiii Thanks,
Thank you very much, can I ask one more question?
In Optimization for ad serving you use: Conversion or Landing Page View?
No problem! I always use conversions.
@@tomdupreeiii thanks
Thanks for this! In terms of turning ads and ad sets off that aren’t working - does the same 3 day waiting rule apply? Do you need to do this in stages or is it fine to kill something once it’s pretty much proven not to be performing well? And can you turn multiple off at once?
You can turn off ad sets whenever you want to, and yes, you can turn off multiple items at once. Impact happens at the ad set level, so turning off other ad sets won't affect the ones that are still on.
@@tomdupreeiii thank you! Okay all clear on ad sets. In terms of turning off ads - since that impacts the ad sets, is that a problem to start turning them off once they show not to be effective? Or with that only further help your ad set improve? And same thing - can you turn them off multiple at a time?
Yep same rules apply to ads. It’s when you start adding new ones in that things are affected.
@@tomdupreeiii you’re a legend! Thanks again
You're awesome dude! Appreciate the insight!
No problem!
Thanks Tom- you are brilliant this was really useful and helpful - thank you. When you create a lookalike audience - does the lookalike audience have to connect with a country where you have enough data? I don’t really understand what data Facebook needs to create one and then what it actually does
Thanks so much for the comment! To create a lookalike audience, you need at least 100 people from a single country in your initial pool. Of course, the more the better. From there, you can include other countries besides the "pool" country in your lookalike audience. I've found the best results with an initial sample size of at least 1,500 people across multiple countries. Anywhere from 1,500 to 10,000 is great in my experience. With an initial pool of that size, you're pretty much guaranteed to have at least 100 in a single country somewhere.
This happens to me when I’m optimized for landing page clicks. I get through the ruff clicks but know streams. You advise is on point. I will try that. I returned back to conversion ads based on that issue. What campaign objectives are you running a new single ad, landing page or conversion?
Please excuse my typos...”no" and “advice"
Hey thanks for the comment! I'm always optimizing for conversions. I've tried both link clicks and landing page views, but conversions are definitely the best metric to use in my experience.
@@tomdupreeiii Mine too! Thank you :-)
Hi Tom, thanks for the great advice! I got two questions i'm sure you'll be able to anwser. First off , 4 days ago I launched a new campain which is performing so poorly ( 0.46 cost per result) compared to my last two campains ( 0.18 and 0.19 cost per result), this is odd considering I set it up exactly like the others. Furthermore if I look at the countries triggering the conversions they all come from "unknown" despite it clearly shows me that the budget is distributed throughout the countries I targeted that however report "-" conversions. Seen that this did not happen with the other "successful" campaigns ( conversions were reported from the various countries I selected) i'm wondering what this might be due to and this is my first question. The second one is, all things considered, since i'd like to make some drastic changes to my campaign ( changing targeting, decreasing the number of ads sets and ads per set, etc..), should I make them on the existing campaign or create a brand new one? Thanks for your help you are the best! 💪🏻
The unknown is due to apple's new "opt out" feature. Facebook has responded by not allowing breakdowns about gender, country and other identifying categories. My campaigns stopped being successful after this update too
I just started a conversion campaign today for a song we released yesterday and thus far it’s costing $2.40 per conversion. I’ve tried different ad sets and targeting and just can’t seem to get it down, it started at .49 CPC and has just ballooned. Should I just give it time and see if it lowers and averages down or is this a sign of something going wrong here? $2.40 per conversion is entirely too much lol
That’s definitely too high. Something is wrong if it’s that high. I’d go back to the drawing board a start again.
Hmmm. It seems like some people here, including me, are having weird problems with their pixel setup - and we're all using Toneden. Is there a common mistake we're all making? Maybe make a video on the proper pixel setup with toneden? I thought i just needed to drop my pixel code in there.
Yeah, I agree. It's seems to be a common issue. I'm planning to make a ToneDen setup video in the new year, so I will do my best to address the proper setup. Hopefully we can get it sorted for everyone.
@@tomdupreeiii That's great! Thanks so much for all your help here. You and Andrew are the real MVPs
My ads when live Tuesday evening. Only 1 ad set and 3 ads when can I start editing/tweaking the campaign without affecting the learning phase? It’s already has like 400 conversions but only like 100 streams so I need to take some countries off but don’t want to ruin the learning phase! Any help would be great
If you’re at 400 conversions you’re good. You only need 50. However, if you’re changing targeting by removing countries you’re gonna go back into the learning phase no matter what unfortunately.
@@tomdupreeiii Thanks man your videos are great a lifesaver and actually help without trying to sell nonsense aha
So if I'm having trouble with the targeting (e.g. my link is only being pushed to bot heavy countries), doesn't adjusting the target audience make my campaign re-enter the learning phase? I'm kinda stuck because toneden explicitly recommends that I choose the "global" option but I end up with a ton of empty clicks or so it feels. Maybe it's a matter of time/experience for both me and the algorithm. Who knows? :)
Yes, adjusting the target audience will reenter the learning phase but Facebook also simply needs time to learn about your campaign and profile. It just takes time unfortunately.
Man I just wanna promote my songs but facebook keeps disabling my acc!! And I can't get in contact with facebook because I don't live in the US. What am I suppossed to do???
Man, I honestly don't know. The only solution to that is to have their support staff help you or to create a new ad account.
Had this problem a while. Dig deep, there is a way you can chat with the Facebook support staff
They corrected it within a couple of days. Also dont any adjectives like "greatest song ever" and stuff like that. That makes them ban it
Hey! Im chatting to FB right now, but they're saying you can't see from what countries your conversions are coming from.
Could you please explain where it is located ?
Okey, i found it myself now haha. Its in the account overview!
Yeah that's not true. In the top right of your ads manager, go to Breakdown -> By Delivery -> Country. That will show you all the data split out.
My toneden click through show 1000 for Spotify but my streams on Spotify show 10 streams. What could be the issue?
I just put the direct Spotify link in the ad. Should I use a landing page instead?
I would definitely recommend it. A landing page is great for qualifying traffic and also gives you a simple way to track conversions in a manner that is more consistent with Facebook's advertising policies (as opposed to a deep link directly in the ad).
@@tomdupreeiii Tom, could you expand more on why landing pages are better than direct Spotify links?, I've received feeback from family and friends telling me than landing pages might seem "dangerous" to certain people and they prefer not to click anything on there
@Portento yeah of course. Landing pages are a great way to qualify your traffic. If someone clicks you link then clicks a link on you landing page you can assume they are interested in your product. It also opens up more retargeting opportunities and diminishes the potential for spam traffic.
Thx for the video 🔥🔥
You bet!
More gold!! Thanks Tom!
So glad you liked it! Thanks for watching, as always!
Thank you for this!
Tom my ads have been active for 2 days already and I'm not getting any conversions AT ALL and facebook is charging me, they've charged me 9 dollars but im not getting any conversions.... I NEED HELP! why aren't my campaigns working??
It sounds like you've probably got a pixel setup error. You'll need to go back through your pixel setup process to make sure everything is properly installed. And double check everything using the event manager in Facebook's business manager.
@@tomdupreeiii Thanksss!!
Every-time I went to a look-a-like campaign the price per click AND real number of listeners got way lower. Unfortunately it seems, in my cases, that an expensive click generally means a real listener.
Wow! I’ve never experienced that before. Goes to show there are always exceptions to the rule!
Weirdly enough, my conversions usually start at 30-40c per day for all ads equally except maybe one or two and in the following days the price goes UP to about 80c or more. What's going on there?
Hmm. That's very odd. You're starting in the right spot, but it certainly shouldn't be increasing in cost. It sounds like you may have a pixel setup issue. Your conversion event might not be firing as it should. That would definitely make the cost per conversion skyrocket.
Me too 😢
Where do I see the countries that are spending my budget??
In the top right corner, select "Breakdown" then "By Delivery" and select "Country"
@@tomdupreeiii Thanks! Can u please answer the other comment I sent you, its above this one, thanks tom
Dude! Should’ve watched your videos 3 days ago, i was wondering why my conversions didnt translate to listens, apparently tunisia and ukraine are full of bots :(
Damn, thanks for the video Tom! Saved half of my budget at least 😂💀
Aw man what a bummer you got botted! It happens to the best of us dude. Glad you found the channel. Thanks for watching!
I spent about $15 and haven't had one song play I dont know why. I'm getting a lot of clicks but no plays
Compare your results by country on Meta and Spotify for Artists. You might have several that are eating your budget and not converting.
good stuff, tom!
Thanks dude! Appreciate you watching!
Excellent!
Thanks for watching!
Hey Tom, your videos are great! You are my number 1 guru when it comes to Facebook Ads with Spotify. Thank You so much!
I have a question. I've promoted two songs so far and I'm sure I've made every mistake you've made too. :D I promote the songs for my band Kamee Kazee from Germany. Since we are planning to go on tour (as far as that is possible again), I actually only want to target Germany or bordering countries to grow on Spotify.
What do you think: Do I have a chance to bring my cost per conversion below $0.30 if my cold target audience is still between 10 and 50 million big? I mean without countries where Facebook's ads can be delivered more cheaply. I had the problem that Mexico and Russia ate up my budget. Since we can't tour in those countries because we are still at the beginning, I want to exclude those and other big markets like USA, Australia etc. Can you help me with this thought?
Hey thanks so much for the kind words! I'm happy to hear you're enjoying the videos and that they've been helpful!
I think this is a great strategy for building your following in a specific area. Targeting your potential touring markets is very smart. If you're going that tight, your costs are likely going to be a bit higher, as the traffic in some of the less-expensive countries isn't going to be there to benefit you. You might try running two ad sets within the same campaign: one targeting your touring markets and one targeting all Spotify territories. This will give you growth where you want it as well as overall traffic to build your streaming presence as well. You can even employ some spending limits in each ad set to balance things out how you want them!
@@tomdupreeiii Good Idea! I'll give it a try.
Lol my cost per conversion is 4.46. I've had 2 of them and one was my wife. Really dejected with this.
Ugh. That’s no good. Sounds like you have a setup issue, poor targeting or targeting too narrow.
@@tomdupreeiii I'm not sure what I'm doing at all. It took a while to get the pixel to work. Maybe my ads suck.
TOM SAID WE'RE NOT ALL TERRIBLE!!
Haha! We’re all on the journey together!