How NHL fixed Digital Dasherboard Advertisements
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I miss seeing the old boards. I liked seeing all the different things advertised all over the country & Canada. It was the way I learned what Tim Horton’s was.
I don’t understand why the old boards’ advertisements were considered inadequate by the league, its owners and broadcast partners.
Weren’t those providing constant exposure for about twenty sponsors, as opposed to just one?
@@DanB-ez8fzit’s not that those old ads were inadequate…. It’s about money. The NHL can now sell ads that will be seen nationwide and pocket the revenue. Unfortunately for the in house advertisers, their ads are only seen in close ups.
That's gonna bite the nhl at some point because I imagine some of those board deals were long standing ones, and when they come up people are going to renew for less.
I hope you learned who Tim Horton was, not just the donut company he co-started.
Damn good defenseman.
@@mikecumbo7531 AFTER I learned he started a donut company
As someone with ADHD, those moving ads while play is happening really pissed me off.
I’ve gone from watching almost every Habs game to watching almost none because of 3 things:
- digital board ads
- jersey ads
- non stop gambling ads
The NHL greed has ruined the experience of watching a game.
Frig ya, thise moving bill boards distract yiu. And to boot, I don’t even see who is advertising on purpose. Then they want everyone to gamble then pour OUR tax dollars into the system to help the addicted gamblers. Let those who advertise pay fir that.
Would not be half as awful if they weren't switching constantly during play. An absolute fucking distraction, and I watch very little as a consequence.
i still find the boards distracting and hate them. ontop of that they kill the feeling of being on the road when every ad is still for sportsnet and scotiabank or whatever
Honestly, if the NHL offered a premium priced stream with no digital ads I'd pay for that. They still bother me a lot. Fan of 27 years.
Me too
Unfortunately for your tastes(and the tastes of 99% of us) it’s 100% the way to go for them. Why sell one rink ad package when you can sell two. However I think I’d rather them switch to full LED board the way some teams have the one panel along the wall
Every once in a while this season the digital ads wouldn’t be on for a part of the period and that was a good reminder how much I missed the old way of advertising.
I just wish they wouldn’t move during play. It takes away from the experience. There is a happy medium.
I don’t mind they change it. It’s moving on the fly
The only happy medium is totally white boards, they way God intended.
The digital ads are still terrible. The main problem is when they change during play and there are some with motion. The Enterprise car rental one has a driving car. I hate it so much. I remember being annoyed this past season!
I watch your channel so...
There are also still visual glitches. It is better, but it still flickers occasionally.
We aren't complaining, because we gave up.
one of the worst things is the crappy board ads and the crappy stuff they put on them
In an Oilers v Stars game in Edmonton I noticed that different camera angles didn’t have the digital ads, so it was interesting to see the Canadian ads (Esso, Tim Horton’s, etc) when the camera angle changed.
I wonder if the ads are/can be localized for the separate broadcast markets, each displaying ads for the local business, casinos etc.
Of course
Yes, Pizza 73 still exists
Brodie, everything about your videos is 10/10 please keep them up! I immediately click on one of your videos if I see it. I cant wait for more!
I don't watch a lot of hockey but I was watching the Rangers run and it was my first time seeing he moving ad boards. They were really distracting, so I think that hockey fans probably just got used to it if they aren't complaining.
They still are
Keep in mind, folks, you are no longer a customer of the NHL. You are a product and they sell your viewing eyes to these corporations via ads. This is why the NHL largely does not care about what you like or dislike; it's all about keeping the advertisers happy.
The digital ad thing is bullsh!t.
I was thrown the first time noticing the digital boards. The Sharks were away and the ads were for local businesses and Sharks promos.
From a Canadian viewer, Sportsnet hasn't improved their digital board advertisements. There are still glitches. Also, the on-ice ads don't appear until playoffs which is lost revenue for 82 games. What's more annoying is the fact there are digital gambling ads on the batters eye during Blue Jays home games (including the highlight show). If you can do it for baseball (and basketball too), why can't you do it for hockey.
Something I saw (or at least noticed) once that I actually found helpful: on the powerplay they put the penalty time left on the ice between the blue line and the top of the circles. It's right in the center of where action is going to be for most of a powerplay and allows you to see how much time is left without looking up at the corner box. Handy and I didn't find it too distracting in that spot.
Basically the “ribbon” brought down to ice level for the TV viewer
I think the digital ads change every 30 seconds during the 20 min. period clock. I've seen this many times.
I don't mind the digital ads except for the ads that have movement. The moving ads are very distracting, especially where the ad is moving the opposite direction of play. There was a recent ad for Honda during the Vancouver games, where the car drove along the boards towards the red line while the play was moving towards the goal.
Probably in the minority here, but I'd actually like to see scoreclocks in the neutral zone and each end superimposed on the dasherboards. I think the scorebugs and the bottom scroll on certain networks that cover up the glass or top left corner of my screen to be really irritating and far too big. Depending on the arena they do not account for the bottom scroll with their camera angle so it cuts off part of the ice.
At least those digital boards are better than those on the glass.
Agree 100%. The on-glass ads look like bumper stickers to me. They completely clash with the surroundings, and take away from the view of the fans, and thus the feeling of being at the game. (And MSG network has so much fine print in the ads that it’s unreadable clutter anyway).
I find some networks do it better than others though - for instance NBC Sports-Philadelphia puts the on-glass higher, against the top of the glass, and keeps them a simple, uncluttered brand word mark - often on a transparent background. Flyers games are so much more watchable than Devils and Rangers games for this reason alone (on-ice performance not withstanding).
iirc they first experimented with these during the World Cup in '16 but held off on implementing it until now
Yes. I remember noticing it and then being unable to notice anything else for the rest of that World Cup
I like the digital ads A good cash cow too
I am waiting for this to show up on NASCAR broadcasts. NASCAR has outside, inside and pit walls all would be good space for ads. I’m sure there will need to be some tailoring for the racetracks, but I have to believe it is doable.
I still find it distracting but at least players aren't vanishing into the wall.
It’s an improvement for sure, and likely requires quite the digital investment mapping the expensive camera in each rink. SAP and Staples also had those unique rotating ad boards with extra light shone in them for a few years. When Sharks went all the way in ‘16, it seems the league demanded they get taken down for finals broadcasts. I think I remember reading something that all star game and playoffs are experimentation time for the league testing tech like the trackers on jerseys, pucks etc. I’m sure further broadcast iterations are just around the corner. Fill us in Brodie. I’m sure you know more than you let on!
I think Sportsnet also focus on using the boards as extra space to advertise for their main sponsors, i recall most of the American broadcasts I've seen put in what appear to be individually sold ads for whoever pays. Though I'm Canadian so I don't Soo the American broadcasts as often so I could be wrong.
It’s also ads on the ice.
Maybe they should put a virtual car behind the glass in the corners, and the car model keep changing. Like how at IIHF World Championship games there's always some Skoda car we'd never find in North America parked back there.
Esso is Exon in America. I remember the name changeover and the old Esso stations in the USA. That happened in 1973.
It was part of the Standard Oil (SO) monopoly busting.
No, it's "Exxon" in America.
Since I’m old, the way it used to be was white boards, no ads, one color at the base of the boards…old time hockey.
When you see highlights from that era, it is so refreshing to not be assaulted with 300 million eleven advertisements.
They are still distracting. They need to lower the resolution it’s too high.
Pizza 73 exists. Believe it's a western Canada chain, affiliated with Pizza Pizza.
Had to look it up because I'd never heard of it. Mostly Alberta, with a couple of northern SK locations, and a couple in northern BC.
I agree that the tech, and its implementation, needed tweaks and not wholesale trashing, and I appreciate that they did that.
In some cases, it is a clean look and I like it. Games at Madison Square Garden, for instance - the boards are constructed in such tiny sections (especially in the corners) that it looks really sloppy - and that’s before you favor ads in there. The superimposed ads removes those seams. Yes, there is still the matter of authenticity, and knowing that what I see isn’t really there, and on some level that bothers me. But I can tolerate that.
I don’t watch any sports games. A 10 minute recap is all I can bear due to the advertising
What’s a phone book??? 🤣
only plus i ever saw from the digital boards was the goal animation
Thinking about it, I can't actually specifically name any ads from the nhl boards aside from the enterprise ones... either my memory is getting worse, I'm doing better at ignoring ad's, or there are so many I'm just not remembering shit.
I remember the last World Cup of Hockey having digital board advertising. That was back in, 2016?!?
I wonder if there is technology where there is a digital board reflection on the ice in the early stages of each period. EA Sports does that in the video games.
I hate the digital boards! I wish they would go away!
I think everyone hates changes. But I think the NHL has improved these digital boards by a mile.
I do agree I think it can only go up from here if they actually use the boards for more then just ads
Still hate the digital dashers, and the digital ads on the ice surface. Makes all of the arenas feel more the same, and ESPECIALLY THE ICE ADS INSTEAD OF THE CLASSIC "stanley cup playoff, Eastern/Western Conference final" marks in the ice just past each blue line. Ads on the glass behind the nets... how long is it gonna be until they extend the dasherboard ads all the way up the glass, and block out the entire crowd with ads? Every game is gonna feel like we're back inside the bubble in edmonton, except with cheering. Just super annoying, and extra, and too much.
Kinda defeats the point of going to other regions if you cant see the local business on the boards.
The ads on the boards change in 30 second intervals of game time (in other words at 30 seconds of a period, one minute, 1:30 and so on). The ads superimposed on the ice at the blue line are changed every 2 minutes of elapsed time.
Personally, I hate ads on the ice, full stop. The way things are going, the ice will wind up looking like rinks in Europe have been for years (not to mention uniforms), covered completely with ads (advertising is just another word for the fine art of lying). When he became the commissioner of the NFL, Roger Goodell was given a jersey completely full of ad patches, NASCAR style, by the owners who hired him, with the message that "this is NOT what we EVER want to see." (It looks like that message has failed, even though the NFL prints more money than the Weimar Republic of the 1920s).
I think the worst thing is the sports betting and odds on absolutely everything. It’s really bad in football and basketball. It’s just so miserable to sit through
As an Islanders fan I didn't mind having some of the players disappear off my screen. In fact, I still don't.
I got used to the digital boards after the first season. And now I don’t mind them.
And now does it devalue your in rink board sponsors?
A company I used to work for has a North American presence, and used to have ad space on the boards in Canada.
Last season they got out cause their ads would basically be only seen in the rink, a market they don't need to advertise too.
Instead of millions of people seeing it on TV over the course of a season, now the same people every game would see it.
It just made no sense to advertise anymore.
I think we're not really complaining about it anymore because once the picture quality improved, we understood it wasn't going away and the digital boards are here to stay.
Maybe I watch too much soccer because I don't notice the boards at all. I have to make a conscious effort to purposely notice them and ususlly a few minutes later, i dont notice them anymore.
How they can fix the problem is get rid of them completely!
Do the same thing they do in football⚽️. LED boards. Not that difficult.
Well, hockey pucks and players smash into the dasher boards during a hockey game, do any footballers smash into those LED boards?
There is another aspect, money. The home team or arena sells advertising on their boards, for most NHL games there are two broadcasters, home & away. The DED, digitally enhanced dashers, allow both of those broadcasters to have their own advertising.
My daughters boyfriends uncle is in charge of this for sportsnet, I’ll find out some specifics for you.
Is his favorite the sharks😊
What I hate is the 'name pointer' graphics ESPN uses during power plays. Sure, informing viewers who the players are is a worthy goal... but half the time the name blocks the center of the ice if the player is on the near side of the ice. A player who's between the camera and the goal will have his name above his head which is... right over the goal mouth. Thanks but I'd rather see goals and saves.
What they have not fixed are ads just inside the blue lines that face center ice? Whose the target audience for that? People who like to tilt their heads? What I only hate about the ads now are the animated ones that happen during play and it's the NHL's own ads that are the main offender.
The digital ads take away from the uniqueness of each teams home rink when watching, I hate them
Hockey brodie Brazil is my favorite Brodie Brazil
Always
It's still buggy - when the rush up the ice begins it's very jittery. Have a friend who's epileptic and it drives her nuts - she's all but stopped watching the games with me.
Imagine if they put the digital dasher boards on the arena jumbotron.
Now fix it where we can watch all the teams play with out having 20 apps to watch it, and don't blackout any of the games
It feels like people stopped complaining only because it’s futile. This brings in so much ad revenue that there is no way this goes away.
Personally I still hate them; and would prefer that they don’t animate.
I absolutely hate the adds!! They are extremely distracting and stupid, but I understand why the NHL did it
I had no clue 😅
Brodie, if you want to see even worse implementation of virtual ads watch some CFL games. In the past there were huge ads painted on the field but now, rather than do that the virtual ads conveniently follow the line of scrimmage so it's on every play. And if the camera shakes just a little bit, so do the ads!
The CFL doesn’t have the big bucks. The ads aren’t perfect but they pay the bills
@@elterrifico9522 they could have just done like MLS (and NHL) and put ads along the boards. Most CFL fields have both teams on the same side of the field (the camera side) so the far side just has advertising boards.
It’s the moving graphic that is problematic.
The digital board ads are the reason I quit watching hockey and switched to baseball. Every time something moves in the background I get angry and turn off the TV.
Oh. Okay.
Yes, because there is SO MUCH action in baseball you don’t have to worry. 😂
nhl and all companies are simply wasting money . no one is sold by adds that anoy them
I’m pissed right off, it’s so distracting. It’s fine to have them but during the play DO NOT F**KING let them have ads move. Keep the ads just ads not moving ads.
Not hearing complaints doesn’t mean fans are happy. Just means we’re resigned to the fact they’re here to stay.
Welcome to Ontario
Honestly, can’t stand the new boards, they kinda hurt my eyes and are SUPER distracting. Legit feel like I watch less games because of them. Far from used to them
All sports were better to watch decades ago when there were NO ads on MLB fences and NHL boards.
Having the players, puck and referee disappear was magical… not!
just because they found a new thing to complain about doesn't mean they like the boards now.
Still far too much animation for my liking, it takes away one's focus from the action. Looks tacky and greedy for ad money. It is bad enough google ads are EVERYWHERE, this is just crossing the line. I am not a fan of ESPN's moving name tags on players either. Yeah I'm old school, sorry. LOL
Get rid of them.
It is possible you don't hear as much complaining as this was amongst the last straws and the NHL lost fans from these ads and thus some segment of fans are not around to complain anymore. The remaining fans annoyed by it, likely don't have the energy to complain about something they have already complained about. While they have improved the tech, they have not fixed anything so long as they switch ads during play or have motion ads during play. They switch and create motion to cause people to look at the advertisements so by design, they want fans of the game to be distracted from watching the game. When they stop the switching and stop the motion, they will have fixed this issue as fans can then get back to watching the games they are there to watch.
Sports broadcaster supports thing that sports broadcasters are doing.
I honestly never minded them at all.
I must be one of the few "immune" to them after they got less buggy. My eyes are on the players, puck and ice so much I rarely even look at the boards. I know enough that they change every 30 seconds on the :00 and :30, but that's about it. Ask me to name one of the advertisers and I certainly couldn't be able to.
I don’t think anyone likes these digital boards .
Are they really "fixed"? They still look ridiculously fake and unnatural. And is one of the reasons why I watch fewer games.
The huge amount of people who get all butthurt over ads on boards is strange to me.