How To Make Content Consistently | New Media Academy
ฝัง
- เผยแพร่เมื่อ 12 มิ.ย. 2024
- Today's episode is a fireside chat during my trip to Dubai. In this video, I talk about how self-awareness and humility are needed in order to be a successful creator. We also discuss the importance of being contextual to a platform and how to monetize it. Finally, my thoughts on how looking for making your content perfect is a disguise of insecurity. Enjoy!
Timestamps:
0:00 Intro
0:15 Content Creators and Self-Awareness
3:17 Falling In Love With A Platform
4:00 Starting With Zero Followers
6:43 Start Making TikToks
9:55 Diversify Your Income Streams
11:30 Making Content Consistently
14:45 It's Okay To Post Less Content
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Thanks for watching!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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I recently listened to an interview of my two favorite TH-camrs talking to each other for like 2 hours and so much great insight was shared. They had very similar experiences starting out, both about 8 years ago. One big thing I learned is - the ability to stay relatable is so important. A lot of TH-camrs I see buy expensive stuff and feel like they need to know everything about what they're doing (even if they're not 100% sure) because they've been in it for so long. Most people watch creators for the journey and the feeling of "I could do that someday". Once you surpass a point where people have a hard time seeing how they would get there or be in your position, it becomes hard to build real fans for the long haul. Staying transparent and being completely honest about everything can really help this, but I feel a lot of creators miss this opportunity because it goes against the narrative of being a famous TH-camr! Great video Gary!!
As an older creator who is just starting out, your advice of using tik tok as another platform, was life changing for me. When you stated the fastest growing audience right now on tik tok was 35-55, I ran, not walked to get involved more on it. In a week and a half, I went from 55 followers to 1500 and climbing. Because of tik tok, I grew my slow growing youtube channel. I found more people who were interested in gardening. So, THANK YOU!
So brave. Too scared to do this for myself but WANT to. Need to get off underperforming instagram posts.
@@JadeRobertsMELBOURNE I was scared to. It took my 12 yr old grandson to show me how to set it up. I'm on Instagram as well. But it's taken over a year to get 950 followers. I've got 2388 followers in two weeks and 33 new subscribers to my TH-cam channel. I make gardening videos on tik tok. You can do this, it's worth it!
@@WheretheYoCalsGrow how did TT help grow your YT channel?
@@heysimmone grand rising. I don't know his specific reasons, but the general rule and reason is...
1. Organic reach is more available on TT than the limited reach allowd by IG and FB for example.
2. When you are able to link your IG and YT on TT.
3. When you start to attain engament and followers, especially if you have valuable content per your audience's opinion, on TT, people will check your links out.
In other words, he/she created great content on TT, using it as a commercial because organic reach is available there, to drive traffic to other channels or website.
I hope this general, strategic overview is clear and helpful. Have a great, productive day.
Keep it up!!!!
As someone who recently started their content creation journey, this is valuable. It’s important to stay true to myself and not try to be like the people I follow. 🔥
Stay consistent
@@thescienceofit he gave up
Exactly, you nailed it perfectly. Authenticity is Key and by being yourself allow you to better communicate with your audience to build a good relationship which can open doors for so many opportunities. Keep up the good work 😃
“Discovering who you are today is the first step to being who you will be tomorrow.” Destiny’s Odyssey
Authenticity seems to be a real pattern in all our interviews also. Do what you know. Also, not chasing perfection is a great point.
6 Ways To Guard Your Energy
1. Trust with your intuition
2. Don’t engage in negative gossip
3. Go in nature you’ll never be alone
4. Meditation
5. Eat Clean
6. Don’t sleep next to your phone
Thank you!
Thank you! Can you share some tips on your progress to overcome negative gossip?
One advice that Gary said that to me is gold : Do not fall in love with the platform that got you there >>>>
I am a youtube for over 1.4 millions subs and I was Falling in love with youtube platform, and that blinded me from exploring better chances, but after their unreasonable strikes ( 2 community strikes in less than 72 hours on videos that are 2 years old), I started to acknowledge my mistake... now I have my own show in contract with snapchat that make away more money and reached over 3 billions views in 11 months while youtube only 100 millions + my fame is 90% due to the show getting on trends very much every week ...... thank you Gary
Maha Allah! Thank you for sharing and May God continue to bless you.
AMQ thats true and you are doing great work. However, I saw few of your videos where you haven't worked on its seo at all. If you just check with your old videos on TH-cam with tube buddy extension and add right tags, keywords and description to your videos you can get 4-6x more views from the same content. I hope it will be helpful for your journey
really solid advice. Easy to fall in love with a platform but not being beholden to one is a great move.
Gary is the reason why I created a TH-cam channel ❤️
Has it worked well for you? Considering it.
@@JadeRobertsMELBOURNE so far so good.
Progress is what I’m seeing & patience is what I’m learning
Me Too My 3 Cents
Same
@@JadeRobertsMELBOURNE its gonna be hard af. you could go years with barely any views. for the best/quickest results you should probably cop matt d’avella’s youtube course
I’m a new content creator for my business. Self awareness and gather content from my audience through Q&A are two phenomenal points for me.
He predicts the future by observing the past. Such an insightful video. Thanks 🙏
Fully agree here, as a content creator with a message, you’ll find a gap to spread that message and evolve with the platform and influence new problem solving ideas. Whatever your thing is. Happy creating peeps
Letting your audience contribute to your content and linking your content with your day to day life brings consistency ✍️
🔥🔥 Gary Vee for president ✌️
This is extremely valuable for content creators who are just thinking of starting out and also experienced content creators! Thank you so MUCH!!
Gary's right. It's important to understand this. Don't listen to people who say that someplace is only for A, B, and C. No one knows when that place will evolve and everybody will get in there.
I can't create content consistently...last year lost mom to Covid along with my granny and even before it was a year I lost my beloved dog who was like my child... every time I start creating content life punches me in face
Just finished reading Gary`s book Crushing it. Amazing book for content creators. Very insightful video as always. the key takeaway is that it is important to be contextual to the platform you choose and be true to yourself and authentic when creating content.
STAY CREATIVE
Gary thankyou so much for this video as someone. Who works full-time I started realizing it in the last 2 weeks that I've been making excuses and I haven't been posting content as consistently as I need to or my website my blog site and I've actually gone to the point that I want to go back to blogging weekly and instead of talking about it I need to actually do it. Actually have a new blog post it's going to be posted up at 5:00 in the morning and I'm actually looking to work on a blog idea for this weekend to have a new blog up next weekend. Also think the true secret is is making time to get things done no matter what
It all start with being inspired as you said! Self awareness about what you're good at is always needed. 👍
I love the idea of leaning on Q&A to come up with content ideas. Very few can consistently come up with new ideas on their own
For any small TH-camr not yet monetized and not yet to 1000 subscribers yet like me who is watching here, dont give up keep pushing its evident from here that it will get better with consistency. Lets keep going there is light at the end of the tunnel.
Hi Gary, just wanna say thank you for all your messages. I love you, and i wish you and your family are always happy and healthy. Amen❤️
Wow Thank you so much Gary. Content is oxygen. Every time I listen to you, it really makes me dare to create more content with positive energy! Best wishes for you and all people around you!
Gary thank you for being out there for us, for me you have been part of my admiration and other great content creators and professionals.
that is why now, I am starting to create content myself, I am still trying to figure out who is my community because I have a great power that came to me because life is mysterious itself. But my goal is help other to achieve clarity and get where they truly want to be, and not only that I want to grow along any of my friends and followers so we can reach peak performance and express our inner self humbly to the world, this is about providing Human Service to people who needs that help. Thanks gary for bringing me more clarity in what is my goal!
So excited to watch this! LET’S GO!
You've fucking inspired me, dude I can not understand all of your words but I try my best to understand the best parts,
thank you so much for your videos and the things you teach us
I think the other reason people don’t jump to the next platform is, time. Every platform takes time and you only have 24 hours. Every time you start something new you have to stop something old. Judging the balance of the worth of a new thing versus the thing you were already doing is the battle.
You've said it right, how do we find the balance?
It’s all about using the same content on multiple platforms. Some will hit on one and not on others, but it saves a TON of time!!
@@yarnoverwithmeg ABSOLUTELY NOT that’s the fastest way to mediocre content. Choose 2 platforms - one you’re really good at, one that is high growth
Happy Easter 🐰🐣🐰
"Be everywhere on social media platforms. Post a lot...Be prolific in content creation..."
All these starting to make sense to me. Thank you so much Gary
Can you do all? What's the catch here?
Gary you're the one who make me start making content. Thank you!
Thank you Gary that’s awesome value and i hope everyone who do/create something good in this world, keep going. Love you ❤️ thx 🙏
perfect sound quality
I understand where Gary’s coming from when he says people are worried about failing and that’s why they don’t post on 6 platforms. The other side of the coin is that some people just can’t do it. People have ADHD and are kinds of things that hold them back. Remember double down on your strength? They’re some amazing artists…but they can’t produce, market, and run the label. They need to outsource or a team. Which also takes money and resources.
I'd say when someone is just starting out and has no money to outsource their work, they can just focus on doing the most important thing first. Maybe that is putting out content and not worrying too much details on other things, but still do it. When it's starting to get to the point where they can afford to outsource to make it more efficient, then do that. It's just an example.
Comes down to self awareness... Figure what you are good at and find someone to help with every other thing
What's ADHD by the way?
good points
Gary Vee is so authentic and always a source of inspiration!
Thank you Gary! Learnt so much. Just following your advice to post at least 4 Tik Tok videos a day has doubled my following in 1 month, still tiny, but growing.
Self awareness is key, cus everyone else have their weakness and strength.
Love the dunks G. I started sneaker flipping because of you and made myself some bank. Cheers!
@14:00 "Content is the oxygen that creates awareness around what you're doing." 🔥🔥🔥
This is so insightful. It suits me who struggling being a content creator. Thank you for this ❤️🙏
Always leaving a path for wandering hustlers, 🙏 Thanks!
The advice on authenticity during platform shifts was an eye-opener for me. Adapting to TikTok while staying true to your audience is essential for success. Diversifying revenue streams with products aligned to audience interests is crucial advice. It ensures lasting growth and customer satisfaction. The idea of involving the audience in Q&A content creation was interesting. It fosters community and keeps content engaging.
I love when Gary spits wisdom like today
When he said Writers at the beginning I felt like he was talking directly to me. Oh and when he said Perfectionism I lost it. I needed this video
Gary you really inspire me to keep creating content! Ive been officially posting every week on TH-cam for 3 months 😍🧡 You kept me motivated thank you!
much love and respect to you and your channel Gary vee. I hope that all is well for you and your family and friends.
Who else can’t resist a Gary Vee content anywhere you find them?
Guilty 😊
one of the best videos I have watched today... thanks
Coming, friend. Amazing. The best video, friend.. great.. greetings from your best friend, Indonesian Traditional Gold Seeker🇮🇩🌼🌸👍👍
*May the Force be with you Gary* ✅✅✅✅🏆🏆🏆🏆✅✅✅✅
The self awareness part is SO important. Who am I?
Such an important conversation. 👏🏾 👏🏾👏🏾👏🏾
Hey great I was just looking some orientation about that. I didn’t see it all the video but Great boss!!
I know you said you are really busy, but you have to do one trash talk this garage sale season. The fans have spoken lol.
Gary’s tips are mind blowing.
more gems for leveling up my career, time to apply and execute them, thanks Gary appreciate you 100!
Consistency is key 🔑
Full of so many good messages. Thank you Gary!
Great way to learn! Thank you Gary V and the show
A lot of great advice, thank you!💓
What i love about garyvee is he know what to talk where
This whole video man...
Gary is so calm
No fuck words used
Never misunderstand this legend...
He knows what he is doing🔥🔥❤🙌🙌
This video has done more for me than you’ll ever know. I needed to hear this. Thank you!!
Congratulations and keep up the good work you're doing.
Totally agree with you about spending a lot of time learning about NFTs before creating content.
To be in 2023, and to be able to watch one of the top marketing CEOs putting out his best stuff FOR FREE, from the comfort of my home, is immensely gratifying. I’m so happy I live in this era.
Thank you Gary!
Appreciate the value Gary!! 🔥
never give up on your dreams.
Thank you Gary
Very important lessons here!
So funny to see Gary talking slowly and without cursing :) Too slow for me, but I admire his humility and respect for the audience.
I get inspired by my parents and loved one sitting around me, cheering me on, my kids are there and my wife, who is gorgeous and loves me endlessly. They want to see me succeed, and I love them very much for that love, when I feel not motivated to make content or whatever I just imagine all of those people I mentioned in my life being blasted in the head with a shotgun. It helps give me clarity and helps me focus to create content.
But that’s just me
Wow, think will try it that way each time I have a slow feet
Senoir year highschool currently found passion for photography sophomore year developed into loving sports photography trying to peruse that through college and just now am attempting TH-cam soon
This man just make me feel better about life ❤
May God bless everyone who brought this video to us. Thank you.
Absolutely crucial information here. If you're making content, this is the blueprint.
You're totally right, he is the go to when it cimes to this specific topic "content creation"
Thank you so much for sharing your knowledge 🙏🏼
truly amazing person, i feel like we’re learning from the best of the best.😇
Thanks Gary!
Thank you Gary this is life changing advice 🔥
Very good interview , thanks Gary 👍
Good stuff
Let's Go! TALK That Real. ✨🔆🙂 I appreciate it
Garyvee is hilarious. His content is literally saying the obvious. Instead of waiting for validation for creating content, just do it and see how the market responds 💪❤😃
Great advice as usual!
Thank you for posting❤️
Wow thank you for inspiring us and giving us challenge
Love this very informative will definitely be incoporating this in my journey as i build my business
my TikTok app has just been sitting here on my phone for ages…. good to know, Gary, thanks.😊
I would love to send you some artwork Gary vee. thank you for what you do and everything you have done. your an amazing person and you are really humble and genuine and inspiring.
Much value, Thank you !
so lemme get this straight. if you do content creation and get focused on creating content then hire people around them to be creating content then does the other person need to produce content themselves while getting content with a team filming them getting content about content?
this is so good. thank you Gary!
Great advice as always
Every word resonates. Now to stop ideaing and start doing
Gary ❤️ always factssss
Watching you on Grow with Video conference with Sean Channel...great job!!
Late to this but a great video. Would add that comments on videos by OTHER creators I admire is also a source of creativity.
I have my note 📝 out
Great advice, thank you gary
Needed this, want to make it big! Pause
I want to see more content about blueberries
🔥🔥
Thank you!