How to Motivate People Toward Sustainability

Sustainability challenges, like climate change and social justice, can't be solved by a single person. They are complex and widespread issues that require us to work together.
But how can you rally people to join your cause?
This short video offers 7 research-based tips to motivate family, friends, and colleagues toward sustainable action.
If you're a business leader trying to get traction for a sustainability initiative, this video is a must-watch.
If you'd prefer your information in written form, you can find the companion article here: nbs.net/how-to-motivate-peopl...
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Video credits:
Animation by Justin Li
Script by Chelsea Hicks-Webster, with feedback from Maya Fischhoff
Voiceover by Chelsea Hicks-Webster

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