BTW - FB API was 2013. When the Facebook pixel was introduced in 2013, it started the data-gathering revolution and a profound shift in ad targeting. Designed to make the most of your ads across Facebook, and, later, Instagram, Meta pixel data makes sure your ads are seen by the people most likely to engage with your ad and buy your product.
Thanks for a great demo. It is super informative. Is there an option to configure the Facebook conversion API endpoint to include a DatasetId in support of offline purchase events?
Hi there! Yes, we can support any field that the Facebook Conversion API accepts. Offline sales are one of the great examples of how tracking conversions with CAPI can be more powerful than pixel-based tracking was in the first place.
![LAVROV's interview with Tucker CARLSON 😁 [Parody]](/img/n.gif)
Bravo!
BTW - FB API was 2013. When the Facebook pixel was introduced in 2013, it started the data-gathering revolution and a profound shift in ad targeting. Designed to make the most of your ads across Facebook, and, later, Instagram, Meta pixel data makes sure your ads are seen by the people most likely to engage with your ad and buy your product.
What’s the link you referenced for conversation api when you mention 13%
We got that statistic from the Meta playbook found here: facebook.com/business/news/deloitte-paper-advertiser-first-party-data-strategies
Thanks for a great demo. It is super informative. Is there an option to configure the Facebook conversion API endpoint to include a DatasetId in support of offline purchase events?
Hi there! Yes, we can support any field that the Facebook Conversion API accepts. Offline sales are one of the great examples of how tracking conversions with CAPI can be more powerful than pixel-based tracking was in the first place.