BEAUTY COUNTER: THE SCAM ENTERING ULTA!

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  • @IsabellaLanter
    @IsabellaLanter  ปีที่แล้ว +47

    Hey angels happy Monday!! Finally were doing a little deep dive and were covering the ULTA beauty situation. Here are the timestamps below for the video
    00:00 Intro
    01:21 History
    01:56 WHY MLMS ARE DANGEROUS
    04:45 Problems with the CEO
    08:51 Products
    10:22 Cost to get started
    11:40 Income disclosure
    17:12 Comp Plan
    21:12 The scam entering ULTA
    Extra edit: Gregg is not the CEO of this company but sharing about Her is still important! She does have involvement with the company still from what I can see. Discussing the foundation created by the CEO is still significant. The way the ceo handles things can truly define what the promoters do, how the company is promoted, etc. still important to mention but had to make that additional clarification!

    • @nikkil764
      @nikkil764 ปีที่แล้ว +1

      I don’t shop Ulta anyway. I detest some of their practices.

  • @bridget663
    @bridget663 ปีที่แล้ว +344

    If I was a Beauty Counter Hun, I would be sooo upset lol. Ulta has a great reward system that I doubt any Hun could compete with.

    • @Zelda00Gamer
      @Zelda00Gamer ปีที่แล้ว +13

      I commented this on another video about beauty counter! Like if you buy BC at ulta you could get points to buy (almost) ANYTHING from ulta later!!!

    • @largesquids
      @largesquids ปีที่แล้ว +14

      Hopefully they get rid of the MLM side all together after this. I feel like it's coming

    • @EK-hk8fn
      @EK-hk8fn ปีที่แล้ว +13

      And Ulta makes returns SO easy. MLM Huns refuse to help you and the MLM corporate makes it near impossible as well!

  • @SkyofDread
    @SkyofDread ปีที่แล้ว +586

    I didn’t realize Beauty Counter was a brand, I thought “beauty counter products” were like, yeah you find those at the beauty counter. 🤷‍♂️ I don’t know what I’m doing.

    • @stardroplet9499
      @stardroplet9499 ปีที่แล้ว +14

      I thought the same 😅

    • @KimOkkayy
      @KimOkkayy ปีที่แล้ว +7

      Same here 😐 🤣

    • @shysweets4416
      @shysweets4416 ปีที่แล้ว +11

      Same! I had no idea lol and if it makes you feel better, I've been doing makeup for 10 years and still dont know what I'm doing 😭

    • @yukil.spencer3848
      @yukil.spencer3848 ปีที่แล้ว +11

      I thought so too, like it's so generic you'd think it's those store brand generic makeup you could get like target makeup or the sephora brand ones. It's also smart cause the name doesn't scream mlm

    • @BRYCONIC
      @BRYCONIC ปีที่แล้ว +3

      SAME

  • @FranNyan
    @FranNyan ปีที่แล้ว +254

    So who got to claim Ulta as their downline?

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +78

      Lmfao this comment got me. Omg imagine if it worked like that! I know the CEO probably is making bank off of this deal!

  • @phoeberainier
    @phoeberainier ปีที่แล้ว +214

    If I was in an MLM, i would be pissed if all of the sudden my products were at ulta lol.

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +60

      A lot of people in beauty counter are pissed about it rightfully so! It’s really hurting so many people and shows how the MLM doesn’t care about them

    • @Iquey
      @Iquey ปีที่แล้ว +19

      Reminds me of how The Body Shop became a store, but did start as an MLM.

    • @CurlySpicyGirl
      @CurlySpicyGirl ปีที่แล้ว +1

      @@IsabellaLanter the MLM doesn’t care at all. :(

    • @allaganqueen
      @allaganqueen ปีที่แล้ว +4

      Beauty Counter was at Sephora a few years ago. I think they’re still there too so now reps are getting screwed over on two fronts.

    • @acopperheart
      @acopperheart ปีที่แล้ว +3

      @@Iquey OMG REALLY?!?! Their products are actually good

  • @Kevtastical
    @Kevtastical ปีที่แล้ว +175

    As a former Ulta Manager I can assure you anyone trying to camp out in a store to recruit someone to an MLM would get the boot so fast. The only person I could see possibly doing this without push back would be a designated rep from the company but even so that sort of recruitment would a) undercut Ulta's sales which is a huge no no and b) goes against the atmosphere I know Ulta wants for their stores. There's a reason I still shop at Ulta even though I no longer work there. (I will say this is my experience, I don't speak for the brand or the company, and this was many years ago so things may have changed.)

    • @montananerd8244
      @montananerd8244 ปีที่แล้ว

      It is still disgusting that Ulta is pro-fraud

    • @707Honeypot
      @707Honeypot ปีที่แล้ว +9

      At my store, our vendors are there to push sales to benefit both ulta and their brands (mostly Coty). Anyone trying to promote an mlm would be dropped faster than a hot biscuit

    • @amydendy1095
      @amydendy1095 ปีที่แล้ว +7

      Why would Ulta allow MLMs in anyway? I love Ulta & it was disappointing to me when I heard they're allowing this MLM in. 😔

    • @lucyclark1301
      @lucyclark1301 ปีที่แล้ว +3

      @Amy Dendy Ulta is the trailer park of make up retail.

  • @rebeccapriske6069
    @rebeccapriske6069 ปีที่แล้ว +105

    this why i stand by my opinion that these large companies that carry hundreds of brands are only looking to profit any way they can, even if it is unethical.

    • @Sofia-th1fz
      @Sofia-th1fz ปีที่แล้ว

      Welcome to capitalism. From which planet are you from? I only ask because you seem to think your statement is a revelation

  • @morganwentworth2041
    @morganwentworth2041 ปีที่แล้ว +156

    Went to Ulta recently and the BC stuff blended right in. Definitely not the barbie makeup I was expecting, it's kind of scary

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +17

      Oh exactly it actually has nice packaging so it’s enticing for sure!

  • @graciiroo
    @graciiroo ปีที่แล้ว +92

    It’s ironic how you have to say ‘in my opinion’ before and after almost all of your statements yet these companies get away with blatantly lying to people as a way to make money ..

    • @Sofia-th1fz
      @Sofia-th1fz ปีที่แล้ว

      She doesn’t have to she does it for effect. If she’s so confident in her statement she could absolutely drop the rambling disclaimers

    • @steph678
      @steph678 2 หลายเดือนก่อน

      ​@@Sofia-th1fzno

  • @Thefarunlitunknown
    @Thefarunlitunknown ปีที่แล้ว +32

    I remember BC showing up at Target ages ago and feeling incensed by how expensive it was, even compared to Pixi. Finding out later that it was a pyramid scheme just floored me. BC makes its rounds until these big retailers give it a swift, unceremonious boot. I can’t think of any other pyramid scheme that’s showed up in as many retailers as BC. Makes me wonder who they’re paying off.

  • @sashapalma2033
    @sashapalma2033 ปีที่แล้ว +35

    I am so disappointed in ulta. Now I’m going to feel like I have to do extra research Into the brands at ulta.

    • @lucyclark1301
      @lucyclark1301 ปีที่แล้ว

      Well most is manufactured in communist China, so....

    • @timgibson7597
      @timgibson7597 ปีที่แล้ว +5

      Agreed. Trying to keep up with everything in order to be an "educated consumer" is starting to feel like a 2nd full time job. It's overwhelming. I personally feel like I get increasingly jaded by the amount of personal time lost trying to make sure I only purchase products I feel good about using. Don't even get me started on all the companies using "Green Washing" in their marketing.😠😡😫

  • @MollyFC
    @MollyFC ปีที่แล้ว +14

    $100 for six months of work?! That's just sad. Come on ladies have some pride

  • @reaganlewallen02
    @reaganlewallen02 ปีที่แล้ว +9

    I actually really like BeautyCounter products. I used to be a rep, but basically joined for a discount on the products. Well worth it for me really… I just didn’t try to sell anything and stopped participating. I still use their products though!!

  • @Rachel-art-and-design
    @Rachel-art-and-design ปีที่แล้ว +55

    I have a friend who is a beauty counter rep. She started after a cancer scare and wanted less chemicals in her beauty products. I did try a couple things and it is just really not special but very expensive. So if you want Chanel prices but cover girl quality be my guest but there so many clean beauty options out there that is so much better.

    • @candiland2484
      @candiland2484 9 หลายเดือนก่อน +2

      But they are a really clean brand. Most of their products are EWG rated.

    • @verokrisch8753
      @verokrisch8753 2 หลายเดือนก่อน

      @candiland2484 the quality is not the best. And it is way overpriced.

  • @yasminealexandraaa
    @yasminealexandraaa ปีที่แล้ว +18

    As a former beauty counter artist (like, old school macys beauty counter) I’m deeply offended that this scummy MLM is using that name! GROSS

    • @zoeoneeva6397
      @zoeoneeva6397 ปีที่แล้ว +4

      Same, Ex Estée Lauder Beauty Counter Artist, here.

  • @briyidaarniella2944
    @briyidaarniella2944 ปีที่แล้ว +42

    OMG I saw them on the day they dropped and when I saw those high prices I said oh naw bye 😂

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +13

      Their prices are high! Like I’ll pay good $$ for a luxury brand or something I know is 100% high quality. But an MLM brand? Hellll no!

  • @CLE-EA
    @CLE-EA ปีที่แล้ว +23

    I literally got my $600 Dyson air wrap for nothing using my ulta points that I saved up for about 2 1/2 years. I find it easier to spend the $1200 a year at ulta to get the top tier (where points never expire) than to spend $1000 at Sephora for the same tier. I’m still gonna shop at ulta but I don’t plan on purchasing anything that helps an mlm company. But I can see how people who are IN the mlm beauty counter should definitely be pissed now.
    (I was annoyed at ulta for the fact that I had to go IN to ulta to get the air wrap. When I tried to get it online I was only allowed to use $250 worth of my points in any one online transaction.)

    • @deirdrelock4235
      @deirdrelock4235 ปีที่แล้ว

      Oh, This happened to me tonight on a way smaller scale. I had $67 in points with $16.50 expiring midnight tonight.
      I went online and chose 2 items totaling $55.00; however, I could only access $54.00 in points, maximum. I was confused and thought whatever, I’ll pay the $1.08 difference. It rejected my Cashapp Visa for $1.08. (They don’t accept). I then went on chat and after explaining and had someone typing, I was bumped off 3 times. This was odd. I then called and got a person overseas, once she followed what occurred,she put me on hold for well over 10 mins , came back on and said my products couldn’t be shipped without me paying the $1.08 and points cannot be used. No more/no less of explanation. (I had already passed the free shipping threshold) Is it co-incidental or algorithmic that my order was $55 but I was only granted $54 usage. But, I had earned $67.50
      Ulta-mately lol. I resorted to text (Pablo) with a condensed explanation and his reply.. “ so sorry for your inconvenience, we will try and do better in the future.” WTH?
      So, I have an un-filled order, lost $16.50 in points and NO solution. What a SCAM! Shame on this company!

  • @midlifemom5829
    @midlifemom5829 ปีที่แล้ว +9

    I was at Ulta yesterday and noticed BC on the shelves. Never heard of them, their products looked nice but was a bit pricey . I would rather buy comps like Hourglass, LM, CT, VB, etc. So looked up BC on YT and here I am. MLM at a retail store?! I didn't know that was possible! Disappointed in Ulta for including them.

  • @peachxtaehyung
    @peachxtaehyung ปีที่แล้ว +82

    I can't believe ulta is working with beauty counter or any mlm... Ugh. Thank you for doing this Isabella!!

  • @teacherlovesbeauty
    @teacherlovesbeauty ปีที่แล้ว +37

    I sent an email of disapproval to Ulta and got word salad back.

    • @MissFruityPie
      @MissFruityPie ปีที่แล้ว +5

      Yeah, I sincerely doubt Ulta would react unless it somehow affected their bottom line (like if they lost large numbers of shoppers entirely). Really disappointing.

  • @tokiobabe99
    @tokiobabe99 ปีที่แล้ว +51

    Wow you make a good point that the reps could hang around Ulta and recruit unsuspecting shoppers. I do think this will ultimately hurt the reps most, though, like you say as well.

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +7

      I know it’s a bit old school but I’ve heard many MLM leaders tell people to do this publicly so this makes a new issue in the makeup stores!

    • @izzynemma6202
      @izzynemma6202 ปีที่แล้ว +9

      I used to work at Ulta and they occasionally had little brand "parties" where a certain brand would have deals with a free gift when a certain item was purchased and they would have a spokesperson from that company come in. They'd talk to customers and the staff abt the product and try to push the sales for it (as any another company they want to met a certain amount) So the chance of this happening is very high

    • @tokiobabe99
      @tokiobabe99 ปีที่แล้ว +8

      @Izzy n' Emma "Hey, I'm your local representative from Beauty Counter. Yeah, it's actually a really great job, I get to meet a lot of people and it's really fun to do as a job. I'm very passionate about what we do." "So, what about my question about the foundation, though?" "Oh, uh, just, uh, use soap and water and it'll come right off, or whatever. So have you ever thought of selling makeup?"

  • @joheeb
    @joheeb ปีที่แล้ว +4

    Thrilled all of you are finally covering Beautycounter!

  • @Squishymochy
    @Squishymochy ปีที่แล้ว +61

    Ulta is pushing it so hard on the app💀

    • @katharine2435
      @katharine2435 ปีที่แล้ว +1

      Sure is!

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +9

      I saw that! I got 2 notifications about beauty counter! Ugh 😂 hate it

  • @ThatgayboyTJ
    @ThatgayboyTJ ปีที่แล้ว +17

    Sephora Canada tried to carry beauty counter it lasted for about 4 months I think then I t was gone. Thankfully.I did try products I got free but they were nothing special, I can’t say I’d recommend any of it.

  • @2000ppg
    @2000ppg ปีที่แล้ว +54

    Didn't Sephora do something with Beauty Counter a few years ago? I feel like I remember them getting a lot of pushback online and having to roll it back

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +27

      I think I remember what you’re talking about! I gotta look into that because I swear people lost their minds over that too 😂

    • @christinescott5002
      @christinescott5002 ปีที่แล้ว +18

      Yes they did. I wanna say around 2016. They were also in Target! Very short lived though.

    • @Leza1121
      @Leza1121 ปีที่แล้ว +2

      Yes, that's when I first learned about the brand.

    • @nicolenelson4686
      @nicolenelson4686 ปีที่แล้ว +7

      I Worked at Sephora at the time they launched in store and shortly after they launched, Sephora had us pull all the product from the shelf and send it back. I then noticed it was no longer online either and I always wondered what happened.

    • @jbelcher2900
      @jbelcher2900 ปีที่แล้ว +1

      Yes I used to be in it and they do temporary partnerships - they did Sephora, Target, and Goop. Still sell products in Goop and surprised ulta seems long term !

  • @Gemma1558
    @Gemma1558 ปีที่แล้ว +9

    I bought one of their lip glosses at Ulta-it was just Ok-so at a whopping $32 it got returned. First and last Beauty Counter product. Way overpriced!

  • @tesspalmer992
    @tesspalmer992 ปีที่แล้ว +8

    Isabella - the products have thousands of five star reviews already,!!!!! I believe they forwarded them from another site which is not unheard of (kvd, Fenty) but in this case the reviews are from the biggest customer.... THE REPS!!!!!!!😢😢😢😢

  • @reba738
    @reba738 ปีที่แล้ว +6

    My hypothesis;. They had a decent, maybe even good product.
    They didn't have the money (or they decided to save and that's even worse) for marketing, advertisement, paying influencers to promote it etc. And sending out PR doesn't necessarily mean it will get a review as influencers get way too much to review, also why waste products sending it for free, when you can't control the response.
    So they took the easy way, the scummy/scammy way and started an MLM.
    I'm guessing many OG seller's already had a small to decent online following & were probably already in an MLM, even those that didn't had friends and family online presence to intially support, buy from them. But not on a scale large enough to profit and they're recruiting friends, meaning crossover. Supply far out ways demand.
    But BC kept profiting.
    Made a ton of money, enough to buy a spot in Ulta/saphora and built a large enough fan base for people to want the product.
    So they'll no longer need the sellers (plus it obviously won't work, so many will leave) that built the company and due to backlash (I'm guessing) about being an MLM, they'll make some BS apology about how they see now that it wasn't fair & have decided to just be a straight to consumer company & no longer support MLMs.
    People will believe and except it, move on forgetting about all the sellers left without an income.
    The sellers that slaved away, promoting, selling, advertising the products & struggling for years to be left behind so the shady owner can afford her rent for a spot at Ulta.
    Just a theory

  • @jbelcher2900
    @jbelcher2900 ปีที่แล้ว +6

    FYI the brand is actually one word “Beautycounter” - commenting for visibility! Also Gregg isn’t the CEO anymore, she sold the company last year. Now it’s Marc Rey

  • @montananerd8244
    @montananerd8244 ปีที่แล้ว +9

    Supporting MLMs = being pro-fraud and pro-crime. I find the local Ulta store very aggressive in its marketing, and the staff are poorly trained in skincare, so I do avoid going in. It's incredibly frustrating in there lol, and I have to argue over things like niacinamide b/c the staff are only learning one word per product, and niacinamide is only for acne in their world. I have been ordering from Ulta a couple times a year, but I will have to stop...kinda bummed since it's sale time. Even if there's no chance of huns in stores (I know it sounds crazy that someone would do that, but huns are often told to do worse things - my acquaintance goes into GNC and tries to sell her products to people in the store), Ulta supporting the hideous MLM model that has been proven to be fraud. If Ulta is that pro-fraud, it's best to just quit shopping there now...or buy BC and return it next day because you won't use MLMs.

  • @emilylloyd1684
    @emilylloyd1684 ปีที่แล้ว +7

    Somehow all their products have a 5-star review on Ulta. Pretty sketchy

  • @chiiinalatina
    @chiiinalatina ปีที่แล้ว +8

    The fact that their foundation is the same price as Diors… the vitamin c serum is more expensive than the award winning serums??? I’m confusedddddd lol

  • @solveigilhea
    @solveigilhea ปีที่แล้ว +16

    They even say "we are powered by people" - nothing could be more true! They derive profit from the people (customers cosplaying as consultants) in their company instead of actual sales. I know it's not what they meant to say, but damn...

    • @montananerd8244
      @montananerd8244 ปีที่แล้ว

      That is a genuinely brilliant point, I am definitely using that! Btw, are you Scandinavian? I think of Solveig as a Montana name (well, variations on it, like selvig and solvig), but of course it came from somewhere else lol!

    • @solveigilhea
      @solveigilhea ปีที่แล้ว

      @@montananerd8244 I'm from Germany, but live in Denmark ☺️

    • @corririchardsoncarpenter9035
      @corririchardsoncarpenter9035 ปีที่แล้ว +1

      I love the whole “clean beauty in the hands of everyone” and then their hand sanitizer is like $20 😅

  • @missysmakeup
    @missysmakeup ปีที่แล้ว +26

    Ugh I want to make a big enough stink about this that it forces Ulta to take them out of their stores. An MLM has no business being in Ulta or Sephora.

    • @montananerd8244
      @montananerd8244 ปีที่แล้ว

      We need to stand strong and boycott them

    • @Sofia-th1fz
      @Sofia-th1fz ปีที่แล้ว

      If they can get the deal and sell the product when it’s stocked there, they have as much right as any other company. Come to think of it, how much do you look into other companies before you purchase? I think you’ll find most billion dollar popular brands have indulged in unethical dealings. It’s capitalism.
      From the sound of your comment, I think you would consider yourself woke and moral but if I’m being honest, you seem to just be riding the wave of people who figured out mlms are unethical. There’s nothing woke about that, you are the trend, you aren’t bucking it. There’s nothing more sheepy than following the herd but thinking you’re doing something 😂

  • @wendyraye
    @wendyraye ปีที่แล้ว +6

    Beauty Counter is too expensive for what it appears to be.

  • @amyfrost3488
    @amyfrost3488 ปีที่แล้ว +5

    Ahhhhh... I wondered why my friend just announced she was leaving Beauty Counter for Green Compass.

  • @bethanythatsme
    @bethanythatsme ปีที่แล้ว +5

    Just popped onto the Ulta app & holy mackerel Beauty Counter products are overpriced in a Rodan & Feilds sort of calibur. What you get isn't at all worth the indlated pricetag.

    • @em6644
      @em6644 ปีที่แล้ว

      Oh that puts it in perspective!! I remember some friends trying to get me to sell R&F 😭 It’s way overpriced. Also they’re so pushy compared to other mlm people I’ve met? Which isn’t many to be fair. Almost all of them have been americans since mlms aren’t big in my country. I always found it weird but I didn’t know how bad mlms are, and no one else had been that pushy so I also had no idea how to react the first time I met some R&F sellers! They were saying I could be the first person in the country and expand the brand internationally 🤢 Thankfully I eventually came up with an excuse. I also noticed every mlm person I’d met was from conservative christian communities, and most are from the US south. Now I’ve learnt that mlms are often one of their only options since they’re strongly pressured to be housewives. Men don’t seem to want them doing the kinds of work that are actually likely to bring in an income... Which is a big red flag for financial abuse to me but it also explains why those women were so pushy. It’s really sad

  • @hopetokki
    @hopetokki ปีที่แล้ว +8

    So basically they used people to make quick growth and profit then kicked them to the curb once they could make deals with retailers. Completely scummy. Are there any other brands like this in stores we should be avoiding?

    • @xladycaosx
      @xladycaosx ปีที่แล้ว +1

      The BodyShop has an MLM side at least in certain countries. Yves Rocher also has an MLM side, at least in some countries. Both have their own store fronts, not sure if they sell in other shops as I’m not in the U.S. Hope this helps!

  • @carolinecorsa9420
    @carolinecorsa9420 ปีที่แล้ว +5

    I got the Ulta monthly magazine in the mail and they put sooo much attention on this random never heard of before brand, I had a feeling something was off

  • @corririchardsoncarpenter9035
    @corririchardsoncarpenter9035 ปีที่แล้ว +2

    I’d love another deep dive on their product misinformation and “safety” fear-mongering. SO predatory.

  • @rachelnaomi85
    @rachelnaomi85 ปีที่แล้ว +10

    I would love to hear what you think about Avon. I was the sucker who ended up trying to sell Mary Kay and Sensaria (now defunct) in my early 20s and had horrible experiences. However, as a teen, my mom and I sold Avon and had a great experience. I also used to order from the catalog often when I was growing up so I would love to hear you do a breakdown of the company. I'm always impressed with your research.

    • @morgantaylor517
      @morgantaylor517 ปีที่แล้ว

      I remember going witb my parents to the polling place as a child. We noticed one of our neighbors was a poll worker and was selling Avon while she was volunteering at the election. This was in South Carolina and my parents and I had recently moved there from Connecticut. My parents about lost their sh*t because selling anything, much less Avon, to people waiting in line to vote is highly illegal and unethical. They chalked it up to the south being backwards, this was in the early 70's. We had another neighbor who actually had earned a pink Cadillac from Mary Kay. It was easier to be a door to door salesperson when there were not a quarter as many options as there are now.

  • @amaamzat9913
    @amaamzat9913 ปีที่แล้ว +11

    My mom fell for Mary Kay and Forever living when I was a kid. Idk if she realizes it was a scam even now. Their products were such a big part of my childhood that I still use the forever living deodorant today. She may or may not still have their GIANT honey bottle. I know she definitely still uses their heating and cooling aloe Vera. I wonder how much it set her back by.

  • @leiladash
    @leiladash ปีที่แล้ว +2

    The thing is, how do people actually expect to make money? I would never buy products from a random person when I can go to a store and buy similar items and get rewards or samples etc. I don’t know anyone who would rather buy from a random person than go shopping online or in a store to get free shipping and order from multiple brands at once.

  • @kristenw218
    @kristenw218 ปีที่แล้ว +6

    Thank you so much for this video! It’s so important to get the information out there! I wish that I could have seen this video before I joined Beautycounter back in 2020. I made no profit, lost so much money. My husband is an accountant so I actually know how much I lost, I’m not sure how many MLM participants are keeping track of every dollar spent. And yes I was encouraged to buy products from a fake account for my own purchases from my upline. Lesson learned I’m out now, and love your content! Keep up the great work ❤

  • @LayneMarie
    @LayneMarie ปีที่แล้ว +7

    This was so interesting. Those income stats are wild... even worse than I'd imagine!
    Btw I'm a new sub & I've been binging your vids since I discovered you last week. The anti-MLM community is also new to me... I am honestly surprised there are *so many* MLMs out there but it's all fascinating to me. Anyway I've been loving your vids, & found a couple other YTers thru you that I've been loving too, so thanks! 💫

  • @krypton_boi7502
    @krypton_boi7502 ปีที่แล้ว +5

    Beauty Counter isn't in Sephora anymore. It was temporary. And I think it'll be the same for Ulta. I think it's a money grab for BC. Probably to make up for the pandemic. I was in Sephora when it came and went and now I'm at Ulta and I'm kind of annoyed we are adding the brand. Even if it's temporary.

  • @brookenjonas
    @brookenjonas ปีที่แล้ว +46

    I wonder if you could do a video on The Body Shop as they’re in Ulta and have an MLM side🧐

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +14

      Ooohhh I’d love to film one like that

    • @brookenjonas
      @brookenjonas ปีที่แล้ว

      @@IsabellaLanter YES

    • @myrialynn
      @myrialynn ปีที่แล้ว +10

      I didn't know body shop was an mlm! That's crazy!

    • @christinescott5002
      @christinescott5002 ปีที่แล้ว +7

      I think it is shut down in the US but is still active as an MLM in the UK.

    • @brookenjonas
      @brookenjonas ปีที่แล้ว +2

      @@christinescott5002 I hope it all gets shut down lol

  • @SarahGraceWalt
    @SarahGraceWalt ปีที่แล้ว +6

    Interesting plot twist- Gregg stepped away from BC earlier this year. She is no longer at the company.

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +4

      That's so good. I think It's just important to mention the details about Gregg because that was the foundation that we are working with when it comes to the company! For example the misinformation being spread about potential income because that sets up the way the promoters push the MLM which is a huge problem.

  • @laracroce5814
    @laracroce5814 ปีที่แล้ว +3

    Oh no! I wish I had known before spending 300$ on it. I bought from ulta though, no rep. I have never tired the makeup but I truly love the skin care products so much. Really bummed. Cancer survivor and wanted to avoid toxic chemicals. As a European, I know the fda allows ingredients that are banned in many countries.

    • @Shortcake918
      @Shortcake918 5 หลายเดือนก่อน

      I like them too. I love my bc skin care

  • @Ashley-ve2mt
    @Ashley-ve2mt ปีที่แล้ว +4

    If MLMs make it into mainstream markets like Ulta or Sephora doesn’t it defeat the purpose of the sellers because people don’t need to buy from them anymore.

  • @Dan-di9jd
    @Dan-di9jd ปีที่แล้ว +2

    I mean it's a basic pyramid scheme that's been going on since the dawn of time. I feel like in middle school we should have learned this when we were tricked into getting fundraiser for the school and we earn "points" to some crappy prize. As an adult we should realize that anytime you got to "pay" into buying all these products with promises that you can in turn sell it for a higher price and make a profit, then well it's a scam, nearly 90% of the time you'll waste more money than make. You might sell one or two but ultimately it's going to the trash can when it expires. The only time it's not a scam is if you can return the products and recover your investment subtracting whatever you sold. But no company would do that. Makeup products are so easy to sell because they know women get together, talk about what products their using and then suddenly you have that one friend who can sell you these Beauty Counter products. But reality is most of the time it's just girls talking and no real commitment is made on going out to buy products. The company is the one who makes all the profit because they don't have to do anything more other than get the money from you.

  • @sparkatronnnn
    @sparkatronnnn ปีที่แล้ว +4

    This video needs more awareness!!

  • @Joanna2b
    @Joanna2b ปีที่แล้ว +3

    Also in the retail space: Sol de Janeiro and Body Shop

  • @wonyoungiesgirl
    @wonyoungiesgirl ปีที่แล้ว +2

    I want to thank you for making this video. I had absolutely no idea what an MLM was since i wasn’t really into the business side of things & have been interested in makeup only, but when I saw this was about Ulta I somehow sat all the way through & listened to the full video. a week later I was given a “work opportunity” & without stumbling across this I wouldn’t have seen the red flags & might’ve fallen for it. I am angered at the way I was a vulnerable target & thanks to you I dodged a bullet. MLMs are literally in any industry out there and I’m glad you were able to branch out into multiple topics to catch people’s eyes like me before it was too late

  • @lisattg5105
    @lisattg5105 ปีที่แล้ว +5

    I was forced into BC three years ago after a friend begged me and even paid for my “enrollment” to make her more money off me after I did a “party” for her I was thrown into a group with other woman on social media and we would hype up each others BC posts and stories….They wanted me to do team zoom calls bi weekly for free, l ended up buying a majority of the make up and skin care….
    After not selling enough they just email like sorry you can’t be a consultant anymore. The skin care was nice butt he make up never stayed on or was the right formula. I am so glad you spoke about this as someone who was scammed myself I agree! Was always feeling some weird vibe and stayed at fingers length

    • @jocelynkatz9033
      @jocelynkatz9033 ปีที่แล้ว

      Yikes. someone told me about bc and how great it was but they never begged for me to join. they just educated me abt it

  • @edigarcia958
    @edigarcia958 ปีที่แล้ว +4

    If we actually think about it, having the company at Ulta will help the MLM side of it to end over time. Because the mlm business works only if you recruit people and who would want to be recruited to a company where the products are at ulta 🤔🤷🏽‍♀️, or as a customer of the Huns why would you pay for shipping and wait a week to have your product when you can get from the ulta store or the ulta website and add on top the ulta discounts/sales they always have online. PLUS the return policy at ulta is like no questions ask if you don’t like it. What will actually help more huns to leave the pyramid or new one to not even join at all. But that’s just My opinion 😅
    Edit: I commented before getting towards the end where Bella talks about it 😂

  • @HeyHeatherB
    @HeyHeatherB ปีที่แล้ว +3

    So glad you’re talking about this.

  • @lealeawalker1820
    @lealeawalker1820 ปีที่แล้ว +2

    Congratulations on 40 k subscribers Isabella 🎉

  • @voguefailure3919
    @voguefailure3919 ปีที่แล้ว +15

    as an ex ulta employee, it was genuinely one of my favorite jobs. we weren’t pushed to force people into the credit card and we were given great free products by the companies we sold. it makes me so sad because this mlm going into retail stores is taking even more money from the people that were tricked into it with the idea of wealth

    • @Aliiii831
      @Aliiii831 ปีที่แล้ว +8

      I wish I had the same experience at Ulta. We had to push credit cards or they’d schedule you all weekend with closing shifts and cut your hours, my coworkers were not friendly, and we rarely got free makeup. :( sad to see they’re pushing this stuff now

    • @sydh7490
      @sydh7490 ปีที่แล้ว +2

      i liked working at ulta but they pushed the cards so hard at my store that it kind of ruined the experience. good company though it’s a shame to see them doing this

    • @bibliophilelady6106
      @bibliophilelady6106 ปีที่แล้ว +1

      I don't give out my phone number to stores and at ULTA they act as if that is a literal crime. That is my least favorite part about going there.

    • @voguefailure3919
      @voguefailure3919 ปีที่แล้ว +3

      @@bibliophilelady6106 I mean it’s not a crime it’s just weird to us as we have to ask every customer and in my experience when someone didn’t want to give out their number they were a bit rude about it. same when I worked at best buy. there’s nothing wrong with it, we’re just forced to ask. in our system you couldn’t scan anything until you had the persons number or pressed skip

    • @bibliophilelady6106
      @bibliophilelady6106 ปีที่แล้ว +2

      ​ @Vogue Failure Then press skip. Don't make a scene, "Are you sure?" "Yes" "But you can't return anything." " I know." But you won't get rewards!" "Or junk mail, spam calls, and identity theft." Seriously, just press skip.

  • @nikera5680
    @nikera5680 ปีที่แล้ว +12

    I wonder if MLM’s are taking this route in case the MLM branch of their companies need to shut down? They’ve got the advertising/marketing already done for them. Would that wreck their reputation? Or would people forgive/forget and keep purchasing? Would this even make sense for them financially? So many questions! Thanks for taking the time to make videos like these Isabella🤍 I love your channel!!

    • @tuschi8039
      @tuschi8039 ปีที่แล้ว +3

      Imo the companies step up. The huns can't reach as many customers as a retail store as big as Ulta can.
      The huns laid the foundation, did the hard work of getting the brand known for mere pennies and are now tossed aside.

    • @julissax5142
      @julissax5142 ปีที่แล้ว +1

      @@tuschi8039 damn I feel bad for whoever got roped into this MLM

    • @tuschi8039
      @tuschi8039 ปีที่แล้ว

      @@julissax5142 I agree, must be a total shit show for those reps

  • @juliekowalewski2836
    @juliekowalewski2836 ปีที่แล้ว +3

    But Ulta has restrictions on their sales, whatever they throw into the “Prestige Beauty” category, is almost always never on sale. Has BeautyCounter been thrown in the category at Ulta?

  • @leelat.6231
    @leelat.6231 ปีที่แล้ว +3

    Wait who is to to say that they aren’t putting up false reviews like Sephora did a few years ago?

  • @lesleyegbert4807
    @lesleyegbert4807 ปีที่แล้ว +3

    Why would Ulta want to sell a brand where thousands of other people are also selling it out of their spare bedroom? Maybe the parent company is winding down the MLM side of the business.

  • @maddiemnichols
    @maddiemnichols ปีที่แล้ว +12

    The body shop is MLM and sold at ulta for years now, disappointed that ulta continues to support MLMs

    • @cherylbglover
      @cherylbglover ปีที่แล้ว +4

      Since when has body shop been MLM?
      I've been buying their products for over 30 years. When I was a teenager still in school I would go into The Body Shop store every weekend just to smell everything. When I moved to the USI was so disappointed they didn't have any. I know now they are selling products in otjet stores now, but never seen or heard of anyone selling the products from home

    • @FranNyan
      @FranNyan ปีที่แล้ว

      @@cherylbglover The MLM arm is a new addition I think around 2018ish. They call it "The Body Shop At Home." Give it a quick search, there's a lot of information about it floating around.

    • @myrialynn
      @myrialynn ปีที่แล้ว +2

      I saw another comment about them! I had NO idea about them being an mlm.. I'm shocked.

    • @serenaemary9573
      @serenaemary9573 ปีที่แล้ว +1

      @@cherylbglover Been selling from homes for several years now, my friend got sucked in and lost money.

    • @christinescott5002
      @christinescott5002 ปีที่แล้ว

      They are shutting down or have already shut down the US MLM side but are still an MLM as well in the UK. I want to say there are a few other things that have done this…DOVE chocolate I think had one but I don’t think they do anymore. The Body Shop At Home LLC is the name of The Body Shop’s MLM and then there is also Touchstone Crystal by Swarovski. One of the biggest ones is Rodan and Fields/Proactive. They are sold in Ulta and other places AND have a rather large MLM that was launched quite a few years after it was a mail order/telemercial product. It also has some stand alone kiosks in malls.

  • @joheeb
    @joheeb ปีที่แล้ว +2

    I will say their products are great but the prices are heinous. I was with the company for a little over 4 years.

  • @bweisbach1
    @bweisbach1 ปีที่แล้ว +3

    Off topic but what lipstick are you wearing it's stunning!!

  • @jessabeauty917
    @jessabeauty917 ปีที่แล้ว +4

    Is Dime beauty the same scenario as Beauty Counter? Something seems off with DIME.

  • @ericd8152
    @ericd8152 ปีที่แล้ว +8

    Oddly enough, they were here in Sephora Canada for a quickkk minute & i mean quick. I bought a few of their products & what i bought was actually really good (even got a backup) & then POOF they were gone. It always seemed very suspicious they came and went so quick

  • @jocelynkatz9033
    @jocelynkatz9033 ปีที่แล้ว +2

    you dont need to have their products to sell them. they can just put in ur name at online checkout

  • @PomsNTomsMom92
    @PomsNTomsMom92 ปีที่แล้ว +3

    The IRS would make alot of their money if they audited these MLM people. I bet they don't claim it on their taxes.

  • @nikki__west
    @nikki__west ปีที่แล้ว +2

    I couldn’t believe it when I saw this! 😮

  • @joheeb
    @joheeb ปีที่แล้ว +3

    Greg stepped down from CEO at the ten year mark... I wonder why. Oh wait, we know why.

  • @rachhhnicole
    @rachhhnicole ปีที่แล้ว

    here bc i know someone who’s a rep & wants to sell to me (not recruit me) and trying to get more info on the company & products.
    i just wanted to add that that you do get a discount buying from a rep as opposed to on their website as well as free shipping. that’s what i was told at least! just trying to add more info to the conversation.
    haven’t personally come to a conclusion on whether i will purchase their products in or out of store yet though.

  • @mylifeaskathy2796
    @mylifeaskathy2796 ปีที่แล้ว +9

    God I’d be pissed. The person is essentially non paid advertisement for a product in store. Someone tries to sell it and goes “it’s in ulta!” The person they’re trying to sell it to sees it in Ulta and decides to try it bc it’s much easier to buy that way. They can just run and pick it up, they can return it much easier, and, as you’ve stated, Ulta has a point system. I don’t support MLMs, but I’d be so angry.

  • @cathathex
    @cathathex ปีที่แล้ว +1

    I watch you like 40 times and I just now subscribed wtf 😭 your amazing I’m honestly happy I found you.

  • @DiMagnolia
    @DiMagnolia ปีที่แล้ว +2

    I wonder if they’re doing this to eventually shut down the MLM aspect of it like Mary Kay did in Australia

  • @lyss.jonesie
    @lyss.jonesie ปีที่แล้ว +23

    oh noooo. . . i wish this had come out just a few hours earlier, I literally just bought their eyeshadow at Ulta this morning

    • @morganwentworth2041
      @morganwentworth2041 ปีที่แล้ว +13

      If you don't love it you could return it 🤷‍♀️

    • @lyss.jonesie
      @lyss.jonesie ปีที่แล้ว +18

      @@morganwentworth2041 oh i will be, as soon as it arrives! do NOT want to support this scam

    • @IsabellaLanter
      @IsabellaLanter  ปีที่แล้ว +28

      What palette was it? I'll look for something similar for you rn on Ulta so you can get that instead if you want lol. I love finding dupes

    • @lyss.jonesie
      @lyss.jonesie ปีที่แล้ว +6

      @@IsabellaLanter I got the lid glow cream shadow in sepia because I thought the shade was a good match for a no makeup look on my skin tone

    • @wolfchild9998
      @wolfchild9998 ปีที่แล้ว +15

      @@lyss.jonesie the colourpop cream highlighters look so good as eyeshadows/ all over lid colours! And if you get the right shade it can look super natural

  • @hayleymorris5835
    @hayleymorris5835 ปีที่แล้ว +2

    I don't see Ulta allowing them to come recruit in store

  • @MeganLouiseex92
    @MeganLouiseex92 ปีที่แล้ว +1

    i have that flannel and it’s one of my favs of all time!!

  • @Shortcake918
    @Shortcake918 5 หลายเดือนก่อน +1

    I love my bc makeup and skin care. Not defending the mlm aspect. My friend has hashimoto and she started wearing bc because she can't use a lot of in store products. Her skin condition improved and the products don't flare her up. No, the products didn't cure her. She changed her diet. I'm just saying they don't flare her up.

  • @kimmyt1024
    @kimmyt1024 ปีที่แล้ว +6

    I used to use bc shampoo. I remember being offered a “deal” for $250 to get a bunch of products and a discount for anyone I sold them to. I opted out and just paid full price for the shampoo… it was a good product but yeah, def an mlm

  • @Fashioncarnage81
    @Fashioncarnage81 ปีที่แล้ว +1

    Yeah it’s not a happy thing for sure. And we couldn’t believe how expensive they were either. Basically full of glycerin and nothing good.

  • @stephanied6711
    @stephanied6711 ปีที่แล้ว +3

    Was disappointed when I saw this on the Ulta App

  • @stinkweed85
    @stinkweed85 ปีที่แล้ว +1

    Thing is beauty counter is one of the few foundations that is EWG verified. So it may be an mlm but it's one of the cleanest products out there.

  • @noraorzack3979
    @noraorzack3979 ปีที่แล้ว +2

    they are idiots. As a math major, giving the mean and median is not a good look for them (i will try and explain). When the mean and median are roughly the same that is good, it means it is individually distributed/a normal curve (the sat is supposed to be like this, this is ideal, some people are more and some are left, but majority are right in the middle). When the mean is HIGHER than the median, that means there are more people who are earning less (1 person is outweighing a lot of people, most are earning less and a few are earning a lot). When the mean is LOWER than the median, that means more people are earning a lot, a few are bringing it down (1 person earning a little and most earning a lot). They just kicked themselves in the head by releasing that data.

  • @b1tchycvnt
    @b1tchycvnt ปีที่แล้ว +2

    a vitamin c serum for $90… nope!

  • @dotdesanti8588
    @dotdesanti8588 6 หลายเดือนก่อน

    It’s important to note. You can shop at their 4 stores, on their website (without a brand advocate ) or at ULTA. The ULTA partnership is limited. Also, you aren’t required to purchase from an advocate.

  • @erin1532
    @erin1532 ปีที่แล้ว

    I knew someone who was excited about an mlm and I said be careful and she was like it’s ok I haven’t talked to her since 😂

  • @bethanybsoprano
    @bethanybsoprano ปีที่แล้ว

    I bought a regimen from my friend a couple years ago, it was good but not $300 good. I've had better results with more moderately priced skincare, or even luxury skincare that's not as expensive as BC

  • @stephanied6711
    @stephanied6711 ปีที่แล้ว +1

    Great video thank you

  • @ellaleesvloggies1203
    @ellaleesvloggies1203 ปีที่แล้ว

    My mother is a “consultant/advocate” or whatever in so many mlms, and she has been selling so many beauty counter products 😭 it’s become a hobby. She’s in beauty counter, arbonne, pampered chef, young living, and who knows what else

  • @JenMakeupDollxo
    @JenMakeupDollxo ปีที่แล้ว +1

    The MLM depends on:
    -The company
    -The company’s ethics/policies
    -The product quality “X” company offers
    -The company’s business model, pyramid, non-binary, binary/linear, clusters, etc.
    NOT DEFENDING this company or any other scammy “company”. I’m talking in general, since Sunrider, Multi-Pure, etc are great companies to work for or just consume.

  • @angelelliott4895
    @angelelliott4895 ปีที่แล้ว

    Where did you get that angel sign?

  • @pineapplecheeselific
    @pineapplecheeselific ปีที่แล้ว +4

    Excited to hear about this, thank you!

  • @Brittainy89
    @Brittainy89 ปีที่แล้ว +7

    I have tried BC before, I actually thought the products were nice (the overnight resurfacing mask or whatever it’s called is almost identical to the Drunk Elephant Protini Resurf or whatever it’s called haha, they even smell similar), but I stopped purchasing because it was pretty inconvenient to be honest and I got a prescription that helped the specific skin issue I was having (rosecea). I never really heard much about it being as predatory as the others so had actually thought maybe it was just direct sales. But the fact that the CEO herself said those things really disgusts me. It’s one thing to hear it from a rep but wow. Just wow. That truly shocked me (I don’t recall hearing any other CEOs pushing the “opportunity” like that and it just feel extra gross because you truly, and undeniably, DO KNOW what you are doing. You DO KNOW that most people don’t make money. Gross gross gross, ick ick ick :(

  • @JF-gy7tt
    @JF-gy7tt ปีที่แล้ว +8

    Remind me to bypass this brand while walking thru Ulta

  • @zsuzsuspetals
    @zsuzsuspetals 3 หลายเดือนก่อน

    This video aged like a fine wine after the announcement this week. I hope women with other MLMs wake up to the scam all of it is.

  • @Toriabell
    @Toriabell 3 หลายเดือนก่อน

    @IsabellaLanter so is our subscriptions automatically cancelled?

  • @kristiem4ck
    @kristiem4ck ปีที่แล้ว

    Omg I was wondering!!!! 🤦‍♀️

  • @fancydeer
    @fancydeer ปีที่แล้ว +5

    Brining it to a box store is one way for them to say "oh we're not a scam! see you don't have to go through a member to buy our products!"