How a Major Label Markets an Artist Without TikTok
ฝัง
- เผยแพร่เมื่อ 26 ก.ค. 2022
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Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
01:28 Alex’s creative journey
10:07 Working as Digital Marketing Director at Atlantic Records
12:33 Blog coverage: publicity vs. digital marketing
17:11 RCA Records and Joint Venture deals
26:11 Artists’ relationship with social media
50:31 Breaking down the marketing budget
53:44 Relationship between the artist team and the label
1:04:00 Final question
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Watch more discussions like this: bit.ly/3LavMpa
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Instagram: / aristake_
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Twitter: / aristake
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Connect with Ari Herstand:
Website: ariherstand.com
Instagram: / ariherstand
Twitter: / ariherstand
TH-cam: / ariherstand
Connect with Alex Ciccimarro:
Instagram: / thebaldgod
Twitter: / thebaldgod
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
#NewMusicBusiness #RCARecords #MusicDigitalMarketing
Almost finish with watching! Loveeeee it. Thank you for getting Alex 😍
Veri informative episode
I was a bit lost during this interview (because I live without a smart phone and do not participate in many social media platforms...) but I always appreciate Ari's thoughtful, well-informed questions. And I especially liked when Alex shared at the end about how his wife is able to help him put things into perspective. Thank you to both Alex and Ari for taking/making the time to record this interview!
THANKS !!!!!!!
You are the wind beneath our wings. ☺️
Great Interview. Ari always ask such great questions 💯🤘
thank you!
Excellent!
Never disappointing 💪
Jahfari,I music saying thanks for your powerful words that u share with me I want to be apart of the compenie thanks
Full Sail for the win!
Hi Ari. One question after warching this. I have presence in IG, TH-cam and Spotify. Hearing what he said, should i focus only in one of them?
You definitely need to be on all of them but learn to master one and really excel at one
50/50 isn't what i can artist friendly xD more like 60-40
Myspace should totally be revived as a platform exclusively to find new artists and chat with celeb artists