Philip Kotler - Creating a Strong Brand

Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
www.londonbusi...
Follow London Business Forum on Twitter:
/ lbfevents
Like London Business Forum on Facebook:
/ londonbusinessforum
Subscribe to our channel:
/ londonbusinessforum