Philip Kotler -The Father of Modern Marketing-Keynote Speech-The Future of Marketing

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  • เผยแพร่เมื่อ 1 ม.ค. 2025

ความคิดเห็น • 133

  • @govindadas7095
    @govindadas7095 3 ปีที่แล้ว +6

    Nobody can teach marketing better than Prof Kotler...a big brand in his own field...no competition at all

  • @WaiphyoZaw-ul8vt
    @WaiphyoZaw-ul8vt 3 หลายเดือนก่อน +1

    Thank you for teaching Mr Philip. I'm from Myanmar.

  • @marybeth6356
    @marybeth6356 3 ปีที่แล้ว +8

    There's no one in this world that knows marketing like you and therefore there is no one who can explain and teach what marketing truly is besides you. Thank you so much for your help and valuable time. I could learn from you forever!

  • @NimitzZ-l5t
    @NimitzZ-l5t 16 วันที่ผ่านมา

    Huge Respect and greatest admiration for Him. He is a giant in human history!

  • @kembabazimariam4065
    @kembabazimariam4065 4 หลายเดือนก่อน +2

    Wow what a memorable presentation,so wow

  • @adikurniawan8972
    @adikurniawan8972 4 ปีที่แล้ว +8

    Thankyou Mr Philip for taught me. I am from Indonesia.

  • @Anurag_Saxena
    @Anurag_Saxena 3 ปีที่แล้ว +10

    20:25 CEO vs CMO
    22:30 old vs new marketing
    24:25 distribution channels
    24:50 organic growth vs acquisition growth
    27:40 10 things to buy stocks
    28:35 customer journey and touch points

  • @CheckYouTubeUIUX
    @CheckYouTubeUIUX 2 ปีที่แล้ว +2

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19
    × 1:00:18
    ×
    ×

  • @ProfJoel-zx4rh
    @ProfJoel-zx4rh 4 ปีที่แล้ว +18

    This is the only video you need to learn about marketing.

  • @EiChannelDiyeVideoDeki
    @EiChannelDiyeVideoDeki 2 ปีที่แล้ว

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।
    /// 1:00:26
    1:03:26

  • @ayanafiseha3409
    @ayanafiseha3409 6 หลายเดือนก่อน

    Thank you sharing your deep knowledge and experience.

  • @besmart2350
    @besmart2350 2 ปีที่แล้ว +2

    Am I the only one who finds it annoying when shop workers start bothering me all the time trying to sell, because I just want to relax and make up my own mind myself

  • @andamankayi
    @andamankayi 4 ปีที่แล้ว +9

    This is an Outstanding Presentation presentation 🙌. I'm a science graduate and I'm starting a small business this presentation is very helpful to me. God bless you Sir 🙏

    • @saeedbasabain4188
      @saeedbasabain4188 3 ปีที่แล้ว +1

      How is your business brother

    • @andamankayi
      @andamankayi 3 ปีที่แล้ว +2

      @@saeedbasabain4188 The business is going very well Sir 🙏. But I have to learn more and improve my marketing skills. Thanks for checking on me 🙏

    • @muntasirh1275
      @muntasirh1275 3 ปีที่แล้ว +1

      @@andamankayi All the best for your new venture. 👍

    • @saeedbasabain4188
      @saeedbasabain4188 3 ปีที่แล้ว

      @@andamankayi .mashlah please my WhatsApp 966558422273

    • @Indian-io2ny
      @Indian-io2ny 3 หลายเดือนก่อน

      How's it going after 3 yrs. what are the ups and downs

  • @longlive3473
    @longlive3473 4 ปีที่แล้ว +6

    Wonderful presentation ever. Thanks

  • @reahoodesign3847
    @reahoodesign3847 4 ปีที่แล้ว +3

    thank you Kotler for sharing. thank you uploader for this video

  • @sobansoundararajan8956
    @sobansoundararajan8956 4 ปีที่แล้ว +1

    A great insight for someone from a technology background peeking into business! Innovation doesn't make sense without marketing - 100% true!! Stakeholders' welfare is more important than Stockholders' profits - 200% true!!!

  • @SanjeevKrSingh-xi2zr
    @SanjeevKrSingh-xi2zr 2 ปีที่แล้ว

    Great Father and Guru of Marketing Management🙏

  • @AnthonyMiyazaki
    @AnthonyMiyazaki 3 ปีที่แล้ว +7

    I've been a Kotler fan for years, but this is old thinking when it comes to CEOs not being former CMOs. Modern CMOs know more about the financials and analytics as any finance person (with the exception of derivatives, etc.). Serious CMOs (those with quantitative/analytics capabilities) have the necessary knowledge to both react to market conditions as well as determine them.

    • @timmagaling
      @timmagaling 3 ปีที่แล้ว

      He said he wished that more CEO’s came from Marketing. And he said that because CEO’s tend to be more from finance side

  • @barkharani1523
    @barkharani1523 11 หลายเดือนก่อน +1

    Please like and share, your support can motivate me for doing further research work

  • @redlights9991
    @redlights9991 3 ปีที่แล้ว +4

    I'm an assistant professor of Marketing and thia one hour lecture has taught me more and better!
    thankyou Mr Kotler

  • @richardchak696
    @richardchak696 2 ปีที่แล้ว +1

    He is indeed "THE MARKETING GIRU" of our time. I began my Marketing Journey with his text book way back in 1979...I am now retired, thank to him my business have prosper by applying what I learn from him. I would say his knowledge is priceless.

    • @harshitboss
      @harshitboss ปีที่แล้ว

      Did marketing management book by Philip Kotler really help in your business? Or any other material also helped you? Can you share please?

  • @MosharofSobuj
    @MosharofSobuj หลายเดือนก่อน

    I hard win win situation, this time Philip said win win thinking.

  • @elishaworkout6116
    @elishaworkout6116 4 ปีที่แล้ว +2

    A like the presentation its very clear and understandable .thank you prof. philp

  • @ogwaljimmy9587
    @ogwaljimmy9587 4 ปีที่แล้ว +2

    Thank you 😊 Professor Kotler.

  • @iamrudresh
    @iamrudresh 5 ปีที่แล้ว +14

    "Mr Customer, we know your values and they are our values too.!" Excellent speech by Kotler as always.. More than anything, very glad to see him advocate societal marketing to measure a company's success by considering its social and environmental impacts and not just financial performances.

  • @lindacarlen6250
    @lindacarlen6250 4 ปีที่แล้ว +6

    Excellent ! The best video ever ! Just studying marketing at Gothenburg University School of Economics in marketing and this video sums it all up! Thanks!

  • @mamanhossain2774
    @mamanhossain2774 3 ปีที่แล้ว

    Thank you so much sir for that information

  • @englishcampusthemanager413
    @englishcampusthemanager413 4 ปีที่แล้ว +3

    Thanks for thinking for the employees

  • @arish18
    @arish18 2 ปีที่แล้ว

    Amazing wisdom wrapped in words for those who value knowledge! A real on-ground practical star, anti- airy-fairy - Star Philip Kotler

  • @danielchipa4326
    @danielchipa4326 4 ปีที่แล้ว +4

    That finale... Was perfect!

  • @Fitnessforhealthylife
    @Fitnessforhealthylife 3 ปีที่แล้ว +3

    So much knowledge in one hour 👏Thanks a lot,Mr. Kotler...You are really Father of Modern Marketing 💪

  • @sabrayahya89
    @sabrayahya89 4 ปีที่แล้ว +10

    wonderful presentation ever...thank you prof. Kotler

    • @capitan1520
      @capitan1520 4 ปีที่แล้ว

      millions of dollars are earned here www.digistore24.com/redir/284369/Saneks/

  • @Ideaannaji
    @Ideaannaji 3 ปีที่แล้ว

    Wonderful speech

  • @animallifedaily7340
    @animallifedaily7340 3 ปีที่แล้ว

    Very Beautiful Idea

  • @patriciawagnera471
    @patriciawagnera471 2 ปีที่แล้ว

    thank you

  • @chitharirani794
    @chitharirani794 4 ปีที่แล้ว +3

    This is awesome and highly encouraging me inside thank you so much

  • @ahsanmohammed1
    @ahsanmohammed1 3 ปีที่แล้ว

    Great video on an introductory overview of marketting. Thank you.

  • @henleycheung3615
    @henleycheung3615 3 ปีที่แล้ว

    the concept delivered is "How to match target customers and a brand's value proposition profitably ?"

  • @mamanhossain2774
    @mamanhossain2774 3 ปีที่แล้ว

    Yes

  • @kosojmshj5564
    @kosojmshj5564 3 ปีที่แล้ว

    why me missing this topics
    WHY

  • @reddishbeardy
    @reddishbeardy 4 ปีที่แล้ว

    Guys, what is the name of the book that he mentioned at 36:10. The Browns.... What is that book?

  • @dr.wezisunkutumd8745
    @dr.wezisunkutumd8745 5 ปีที่แล้ว +6

    Making a lot of sense, thank you.

  • @alimalik4952
    @alimalik4952 4 ปีที่แล้ว +4

    Awesome, prof Kotler

  • @alimalik4952
    @alimalik4952 4 ปีที่แล้ว +2

    Awesome, thanks

  • @drimrankhansofficialyoutub6732
    @drimrankhansofficialyoutub6732 ปีที่แล้ว

    Mashaallah ❤️ great efforts sir...Regards

  • @themukalashow
    @themukalashow 3 ปีที่แล้ว +1

    nice session

  • @ardubey
    @ardubey 4 ปีที่แล้ว +2

    Motivating talk for the Marketers !! Thanks

  • @Mrpeculiar101
    @Mrpeculiar101 4 ปีที่แล้ว +10

    This is awesome and highly revealing insight for me even as a brand strategist.. thank you Mr killer God bless

    • @samjohquran3274
      @samjohquran3274 4 ปีที่แล้ว

      what 3 things did you learn in this session

  • @jendoubianis5579
    @jendoubianis5579 3 ปีที่แล้ว

    36:17 please i didn't find the book can someone help me ?

  • @yyyyyyah123
    @yyyyyyah123 4 ปีที่แล้ว +1

    Yo smangat ngedengerinnya

  • @MrOrionwalker
    @MrOrionwalker 4 ปีที่แล้ว +1

    When Did that meeting happen?

  • @devrajdumbre31a32
    @devrajdumbre31a32 3 ปีที่แล้ว +1

    Can anyone provide Chinese slide into English 🙄

  • @selousscout9664
    @selousscout9664 3 ปีที่แล้ว

    Question- When managing marketing channels, (the place in the 4p's) where does category management fit in? Bert Rosenblom wrote a comprehensive book called Marketing channels, but CATEGORY MANAGEMENT is not once mentioned in his book, when managing Distribution Channels? All comments are welcome.

    • @uj_mask4817
      @uj_mask4817 3 ปีที่แล้ว

      Mmmmmmkkmmmmmmmmkkkkmmmmmmkmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    • @uj_mask4817
      @uj_mask4817 3 ปีที่แล้ว

      Mmmmmmmkmmmmkmmmmmmmmmmmmmmmmmm

    • @uj_mask4817
      @uj_mask4817 3 ปีที่แล้ว

      Knmmmkmmkmmmmmkmmmmkmmmmmmmmkmmmkmmmmmmmkkkmmmkkmmkkm

    • @uj_mask4817
      @uj_mask4817 3 ปีที่แล้ว

      Kkmmmmkkkkkmmkmmmmmmkkkkkmmkkmmmmmmmmmmmmmkkmmmm

    • @uj_mask4817
      @uj_mask4817 3 ปีที่แล้ว

      Mmmmmkkkmmmkmmmkmkmmkkmmmmmkmmmkm

  • @TG-Production
    @TG-Production 3 ปีที่แล้ว

    👍🏻👍🏻 subscribed❤️

  • @MonotoniTV
    @MonotoniTV 4 ปีที่แล้ว +18

    Damn he looks fit for being 88 years old

    • @bays19
      @bays19 4 ปีที่แล้ว +3

      Calistenics bay

    • @sjbealeelts
      @sjbealeelts 4 ปีที่แล้ว

      keep doing what you love is what I'd put it down to

    • @MonotoniTV
      @MonotoniTV 4 ปีที่แล้ว

      @@sjbealeelts no, it's more like love what you do probably 😂

  • @belladonna4804
    @belladonna4804 3 ปีที่แล้ว

    i love it

  • @teferihailu1358
    @teferihailu1358 3 ปีที่แล้ว

    wawo good persention

  • @arcybarrios
    @arcybarrios 4 ปีที่แล้ว +4

    Prof Kotler is such a legend!

  • @seeiam3241
    @seeiam3241 2 ปีที่แล้ว

    Fine

  • @amitkadam3847
    @amitkadam3847 4 ปีที่แล้ว +1

    he is so down to earth

  • @Tahzeeb_ul_hasan
    @Tahzeeb_ul_hasan 2 ปีที่แล้ว

    He is great to learn young generation about marketing. He is king of marketing
    He talk about future of world

  • @payonrayaneh
    @payonrayaneh 3 ปีที่แล้ว

    Thank you very much Professor Kotler for this wonderful speach

  • @hamzamagdy4510
    @hamzamagdy4510 ปีที่แล้ว

    نحتاج الترجمه في كلام كتير واقع مني

    • @Almajed-506
      @Almajed-506 5 หลายเดือนก่อน

      فيه ترجمه اضغط على المربع المخطط على اليمين

  • @jedijata3078
    @jedijata3078 2 ปีที่แล้ว

    We don't have the same ideas of "better world" ...not even here in the US, but add on China...

  • @juliusnewman2094
    @juliusnewman2094 3 ปีที่แล้ว

    Elliott Musk? 49:00

  • @gameisly7134
    @gameisly7134 2 ปีที่แล้ว

    You can add others to the 4ps? Thats like redoing business school lol

  • @themukalashow
    @themukalashow 3 ปีที่แล้ว +1

    wonderful

  • @mondrometal
    @mondrometal 3 ปีที่แล้ว

    50:00 Funny that quote about Mars is not aging good and that is an amazing accomplishment by Elon

  • @nickuvarov1
    @nickuvarov1 4 ปีที่แล้ว

    Forgot about Russia bro.. how came

  • @julietmanalo5913
    @julietmanalo5913 4 ปีที่แล้ว +1

    Thank you sir!

  • @zulzdn9348
    @zulzdn9348 3 ปีที่แล้ว

    1.75 speed is gold for me

  • @kosojmshj5564
    @kosojmshj5564 3 ปีที่แล้ว

    why me like that

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 ปีที่แล้ว

    #marketing #people #wine #influencer

  • @irn37894
    @irn37894 4 ปีที่แล้ว +1

    He is a legend

  • @whiteshiro7765
    @whiteshiro7765 2 ปีที่แล้ว

    Start buniness small to music and big ideal

  • @manueladeoliveirabaldussi9875
    @manueladeoliveirabaldussi9875 3 ปีที่แล้ว +1

    Genial.

  • @vaseemmohammed6616
    @vaseemmohammed6616 4 ปีที่แล้ว +3

    Who is watching after Covid 19...hit like

  • @istiqueahmed8895
    @istiqueahmed8895 3 ปีที่แล้ว +1

    7:32 min : Devil convinced Eve to make Adam eat the apple. It is like Devil is marketers, Eve is an influencer and Adam is a consumer. 😂😂😂

  • @poenandarkyaw8078
    @poenandarkyaw8078 4 ปีที่แล้ว +1

    What does it mean??? ...to make cheap products China should go to Cambodia or Laos or elsewhere 🙄

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 ปีที่แล้ว

    #produtos #publicidade #preço #gerenciamentodemarketing

  • @anika6558
    @anika6558 3 ปีที่แล้ว

    U don't know nothing but unilever knows everything of marketing

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 ปีที่แล้ว

    #brading #tobuy #propostadevalor #mcdonalds #p&g #unilever

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 ปีที่แล้ว

    #compras #resultados #mercado #stakholders #produtos #price #perfumes

  • @chandrasekar9401
    @chandrasekar9401 3 ปีที่แล้ว

    Referral Marketing....

  • @SophyTiffany-r7g
    @SophyTiffany-r7g 3 หลายเดือนก่อน

    Lewis Jessica Thomas Amy Brown Laura

  • @florinrusu9068
    @florinrusu9068 3 ปีที่แล้ว

    Learn what exactly? Nothing practical only blah blah about who is number one and number two. This is a very subtle method used to market the number one and number two and let us say maybe the two more following as they could be owned by the same share owners but disguised in self companies. Just another tool for penetrating that market in Asia by a conglomerate of companies owned by we know who. He talks about quality but if you want to launch a product you will be covered in trash thrown on your product by the "conglomerate". Just look at this maneuver where Chinese people get used to the name of his company as the one to go to. How to compete with that if you have a product and want to sell in China? So, all this mambo jambo is as useful as a wish lantern for the ones not knowing how things function and who puts them in motion. The gent is prepared for his purpose though, can't say anything about that and despite his age he is a very good example of professionalism that you'd have to have if you want to follow your purpose.

  • @barkharani1523
    @barkharani1523 11 หลายเดือนก่อน

    *एक महिला ने चुनौतीपूर्ण विषय पर की पीएचडी | A Woman did her PhD on a challenging topic*
    th-cam.com/video/GCh_7m3bGTc/w-d-xo.html

  • @ভোমরা
    @ভোমরা 2 ปีที่แล้ว

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19
    × 1:00:18
    ×
    ×