5 Things to Do Before You Get Your First Customer: Home Bakery Business SUCCESS Tips
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- เผยแพร่เมื่อ 19 มิ.ย. 2024
- If you haven't even gotten your first customer yet, then this is the video for you! I'm going to be talking about 5 things you should do before starting your home baking business in order to ensure a successful start. I am by no means an expert, just someone using her anecdotal experience over the years to give you some useful pointers that helped me out in the beginning!
I am Ashleigh from Sweet Dreams Bake Shoppe!
Follow me: / sdbakeshoppe
Like me: / sweetdreamsbak. .
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She's got some good advice but I do strongly disagree about starting your business with lower prices. In my opinion, that is never a good idea. I owned a very successful baking business in the states. Starting with lower prices for one will bring in the clientele who are looking for a deal and most often are the ones who will nickel and dime you over everything and have the most complaints. Also, when you set your prices lower initially you are devaluing your product which tells customers your goods are not worth spending full price on. If you undercut what your prices should be, the customer will feel validated as to why your work is not worth more money. When you go to raise prices, your client demographic most likely will not support the increase and will not return and the ones who aren't necessarily those who are only looking for a deal still probably won't pay more because you've cemented in that your products aren't worth more. The best advice I can offer and is what I did, don't decide to open a baking business overnight. Especially at home businesses have that luxury to start on your schedule. It's not going anywhere so really take your time getting everything right. When you do launch, you are polished and look like a professional business who's products are worth the price. Spend several months prior to launch honing your skills. Dive in to the deep end of constantly baking. Don't be afraid to completely ditch a creation if it's not good enough to photograph. Quality over quantity. During this time, you are building your skill set and gaining more items you can show you've done. Also, invest in proper branding and packaging. I cannot stress enough how crucial it is to have a sleek professional front. Customers love to support small businesses so present yourself as such rather than someone who's simply working out of their kitchen. Yes, she is absolutely correct about taking orders for free from friends and family because it gives you experience with working with real customers and helps you nail down what your ordering process looks like. I did ask that they would cover the cost of materials since it adds up very quickly. Lastly, while you are stepping up your game prior to launch, really work on your social media presence. Because once you launch, you will have an online presence that predates your launch and gives the appearance of an established business. Hope this helps someone and good luck on a new adventure for those out there wanting to take the plunge.
I'm 15 years old and started my bakery during the pandemic when my parents were laid off which meant I bately had any capital so I started by selling muffins which required no mixer to gain exposure and raise money for what i really wanted to do... CAKES!
So im in the process of rebranding and perfecting some recipes. Its the birthday season in my family so im going to use that oppurtunity to get some photos for my portfolio so i can launch my cake order form on my instagram.
(you must be tired of seeing my comments on your videos. lol)
I can’t wait to see what you do with cakes! Let me know what your insta is once you get it up and running. Also, I love your comments-keep them coming! 🥰
You rock, kiddo! Keep up the good work👏🏻👏🏻👏🏻
Like my mom said: “people first eat with their eyes”. Presentation (decor, pictures, etc.) are extremely important. It’s what’ll grab the clients first 🍰
Thanks mam. I am watching here at 3.30 am and it's dark outside.
I adore you Ashley…thank you for your videos. 🥰
I think I could binge watch your videos!!!! Such great advice. Thanks Ashley!❤️
Thank you so much for all your videos! You have taught me so much and I am so happy you are open and willing to share your experiences with us. You are the best!
Your information is so helpful. Thank you.
I needed this, thank you very much ❤️
Thank you for your advice. You are amazing.
Another amazing and informative video! I woke up this morning and watched this with my cup of tea and note pad in hand! Thank you :)
You are so welcome! Do you have an insta? I’d love to follow you and see your work 🥰
Omg thank you so much for this video. I have been waiting to start up a business, but have been so nervous to get started as a home bakery, nervous about a bunch of things. I have over the years baked for friends and family for free, and have only sold 2 cakes
Sold for just my costs. So I have got to try a lot of stuff. Mastered sharp clean edges on butter cream, pipping roses, but actually have plans on a cake I am about to be doing the next couple days, with rosette's and chocolate lace, a little experience with fondant & characters & sugar glass.
Over the years I bought a bunch of stuff, from many different places, so I have a ton of tools. And have decided so far my biggest waste of Money was the Russian tips. The ones that pipe a flower with just a little squeeze lmao yeah I can't get that right. I have been looking into buying bulk, and so far have found some stuff would be cheaper to start just buying local, some on line and some from bakery wholesales or restaurant wholesale. I love taking pictures, and I use either a natural background, with natural light or a Black Sheet (I know crazy but it looks good) with either natural light, or drop lights, placed to be sure to show everything with a slight shadowing. I need to get some supplies built up before getting started started, boxes sugar flour etc. Which I should have enough in the next month with out breaking the bank. But I was just asked to do a bake sale. A local fundraiser. I would be donating everything. Probably all the baked goods lol. They did say that I can leave business cards and place stickers on the boxes & packages of my basic info. So excited & nervous. But I don't expect to sell a lot locally.
Thank you from France 🙏🙏🙏 i just started my home bakery and found your home bakery advices playlist and am watching all of them now 😍😍😍 Thank you 🙏
Hope you’re able to get some good advice from some of them! 🥰💕
@@SweetDreamsBakeShoppe yes, I am 💕 thank you
Re-watched this video again and still as helpful as the first time I watched it 👍🏼 A few more things resonated with me now that I've started my home baking business. Thanks for sharing your knowledge with us. A lot of your tips have been really helpful.
So glad you're finding new insights! You are so welcome :)
I started selling brownies at my school and some people bullied me about it now I feel bad about me baking and cooking skills even though it’s something I really love to do. I love your videos by the way they are really encouraging and make me believe more and I learn a lot from you!!
Do NOT listen to them. We all, at some point in our lives, will receive criticism as we continue on in whatever we try to set out to do. Try to remember that people that bully others are truly unhappy about something else because happy people don't set out to hurt others. Keep going!
Awwww... your husband is cute. That type of honesty is priceless ❤
you give great advice ashley!! the discussion about photos was so true and also helpful for me 🤗
Yes! A good pic is a game changer!! 🥰🥰
I love your videos, PLEASE keep them coming! I really appreciate them and you sharing your knowledge ❤
I’m so glad! I hope everything is getting up and running with your bakery business! 🥰
@@SweetDreamsBakeShoppe Yes! Im actually working on my first paid for order today!! Making 2 dozen superhero cookies for my new neighbor (we all just bought new homes) She came to my sons birthday and loved the cookies I made. I started an Instagram but Im having trouble, I've posted one picture so far.. how much should you post? And how do you create an interesting page? I have a few pictures of thing sive made in the past but I feel not enough content for insta! I haven't used it since 2017 so I guess I'm just lost at this point.😄
Maricela Hernandez way to go! With insta the trick is just to keep posting daily and use popular hashtags! You’ll start to gain engagement. If you’re happy with your past content then keep it on there, but if not just delete it!
This was super helpful! Thank you! 💕
You are so welcome :)
lovely video and it was uploaded on my bday !!
Thank you!!
This was really helpful! Would you say these are the same tips you would say for specifically cookie baking or anything else you would add?
Hi Ashleigh! Thank youuu for sharing ur experience!! And advise !! I am also just started ,trying to get first batch of customer 😂✨✨💪💪💪✌️✌️ will definitely take ur advise ✨✨✨✨🤩🤩
Good luck!! 🥰🧁
Very nice 👍 cake
Thanks to you!
You're welcome!
Great advice
Hope you found it useful!! 🥰🥰
I have been told that many times over the years
Great video Ashleigh! 😊 Hahah love the online dating reference 😂
Hehe glad someone appreciated that part!!
Thank you so much, this was very helpful.
How meny "Professional" pictures should I have on my page befor l start selling Professionally, 50 or 100 or maby less...
I don't know much about selling them but I do have skill and I love decorating cakes and cupcakes so I'd love to make it into a business.
Thanks
You can really start whenever, but the more pictures you have the more willing potential customers will be to come and purchase your product 🥰
so to expand my skills and portfolio i have been taking things to work for people to try. the only problem is the most opiniated is my dad/manager but he likes things very specific so anytime i make something that isn't something he already likes he tells me to fix it by making it what his preferences are. how do i respond to that without sounding ungrateful for the feedback?
Can you recommend what are the base flavors of cake we should master . There are so many I’m getting overwhelmed.
I would say vanilla, chocolate and red velvet are a must!
Thank you so much