Games Workshop Raises Prices AGAIN!
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- เผยแพร่เมื่อ 22 พ.ค. 2024
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In this episode of Model and Memories #164 Jay talks about the Games Workshop Price Hikes, the New Warhammer 40k Chaos Space Marine Combat Patrol, and the Old World LARP Weapons! We have new videos every Monday, Wednesday and Friday!
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If I was GW (or a GW "TH-cam promoter" (NDA-infused _ShiII,_ let's be real ) I'd be worried about where GW sales are going to be by the end of this decade: when 3D Printers will become as *_ubiquitous_* as a PC & Color Printer in *_Every_*_ Home.."_
If they raise prices, they should not be surprised why people like me 3d print. I buy the original pack and use a 3d printer to use all parts of the box before buying a new one... my 5 Deathwing Knights box becomes a 15 Deathwing knights box.
No 3d printer but I've started casting everything. Thanks GW, my skills are next level now.
You shouldn't even be buying those first 5. Any money you give GW is actively stifling the hobby as a whole.
@@keycuzcurious, what do you cast with? Just resin or something else?
I really don't think you 3d printing is affecting GW in any reasonable way
@@tbarf not him, but a simple blue stuff casting inside a lego frame with milliput usually yields good results. I once did that for smaller bits like heads and shoulder pads. A level above is making silicone moulds and pouring resin (you need casting channels for those, like one funnel where you pour and air channels for every place where air could get caught.). if you really feel like splooging then you can buy a pressure pot to remove air from the resin too. It's a hobby by itself and requires patience and some upfront cost. Just buy bits from sites.
When i went in to my local Warhammer store and saw a single Space Marine captain with one single, small sprue in a small, cheap plastic box, for $55, it really hit home.
Thats the average price
depending where u r it can be more.
@@rileythehamsterlord3611 it also seems price correlates with unit stats as well
@@John_on_the_mountainyea it’s definitely this considering you can get whole units for that price
@@cbjewelz yeah i got a Myphitic Blighthauler for like $30 and thats waay more plastic
My local warhammer store has the most chill dude. He’ll let you use proxies, open boxes to see what exactly comes in them, use other paints, and even 3D printed stuff. Absolute legend he is. If only he could keep gw prices in check
The simple reasons stores don't let you use Prints is that they are not selling the Brand by being used.
It is completly understandable that GW doesn't want prints used in their store.
@@dracometeors3010 true but when some people only 3d print small parts and not whole models its annoying
I'm also blessed with a chad of a store owner, too. His rules are basically that so long as your opponent doesn't have an issue with your models, you're free to use whatever you want. To put that into perspective; there is a player who uses custom Lego minifigure Space Marines and vehicles, all of them made by the player himself or his friends. He plays almost every week at the store, and seeing his Lego Imperial Fists on the table is both hilarious impressive.
@vahlok1426 not gonna lie a Lego 40k army sounds really cool
He lets you use other paints? 😮
Are you saying stores actually monitor which paints you’ve used on a mini before letting you play with it?
$168 for these new stripped down combat patrols just seems miserable. Less stuff for more money.
"Our hands were tied. The economy and everything you know..." - Games Workshop
It is absolute crap, they have been told to make more profit for the shareholders so you lot all get to suffer. I hope more people do 3D print tbh, these greedy companies will just keep asking for more until people make a stand
@@_Uh_Oh_ Not 'get to suffer', 'choose to suffer' is more realistic.
(?) If I was GW (or a GW "TH-cam promoter" (NDA-infused _ShiII,_ let's be real ) I'd be worried about where GW sales are going to be by the end of this decade: when 3D Printers will become as *_ubiquitous_* as a PC & Color Printer in *_Every_*_ Home.."_
(5:00 = It's _not _*_hard to believe:_* it's downright *_INSULTING_* to consumers with even rudimentary _intelligence._ )
@@margaretwood152Man, a decade would be nice, but I still think it'll take a bit longer before it's in practically every house.
@@margaretwood152Next decade doesn't matter. Only next quarter matters. The CEO will just golden parachute away if things go south.
My biggest complaint about GeeDub's paints - are the pots. No matter what I do, no matter how careful I am, it just gets in the creases, crevices, and dries out, making the pot not close properly. I much prefer dropper bottles.
I think you’ll find EVERYONE dislikes those pots.
Everyone except GeeDubya, who make even more money every time one of their cruddy pots dries up or topples over.
They raised the prices in Scandinavia 14% and up. This is insane.
to be fair its because warhammer was significantly cheaper in scandinavia than other countries. looks like theyre just correcting that and bringing it in line with the same absurd prices as everywheres else.
Those OPR undead looks nice to paint, reminds me of an old Playstation game :)
You can afford it with your lack of medical bills and student loans up there
EonsofBattle, You are my favorite channel. Thank you for giving me the inspiration to start my own 40k armies.
Jay and Robodadnerd1 - the most infectious hobby excitement on youtube
He’s done the same for me I’m going to be collecting necrons
Just remember, popular now means lots of garage sale stuff next year!
Starter boxes have gone up 200% in like 12 years :(
The biggest FU from GW is that their EBITA grows by over 10% year on year but they complain about needing to increase prices?
I got back into Warhammer during the perfect time, stuck in the house can't go anywhere, Start Collecting boxes were still around, GW announced a price hike, bought all the SCs I thought I may want before that and I've just been buying here and there as sales show up. My LGS had discounted Beasts of Chaos by 40% because AOS cancelled them so I bought some to go along with my SC for my Old World army. Now, I have over 4k points to choose from for Beastmen Brayherds. In 2020/21 you could get SC Astra Militarum for $65, now that's just the cost of the Leman Russ tank.
They just want infinite growth for share holders lol. Making profit isn't enough, It has to be pure avaricious greed. They have to get every penny you have in your pocket whether it's a fair deal or not.
@@reddragon4482 Yea, what those suits aren't realizing is that wages are not keeping up with inflation and peoples discretionary spending is not rising. If anything, it's reduced as other bills are increasing and taking away from the fun budget. I'll still spend on models and stuff but now instead of 2 boxes, it's one.
@@intzbk1 I agree with you 200%. I think, they are that out of touch that they just don't care. The fact they said "we tried so hard to keep the prices from going up" is a total lie, and shows they are as treacherous as the sea.
That reaction is a big reason for why they hike prices twice a year. Everyone rushes to buy up everything they even just might want and clear out their stock.
Are the models really a sale if they are upping the prices all the time. You are just getting the prices from last year.
I am glad I watch these in the mornings. I am tempted to take a shot every time I hear the word "fine".
Regarding the Citadel paints, in my local hobby store (not a GW store) the owner told me a few months ago that he'd kick out Games Workshop products as a whole because of their problems with them in regards to supply and how they treat local stores sometimes, but he can't because their paints sell like crazy. So yeah, I think there is still a high demand for Citadel paints.
They’ve still got to be the most popular warhammer paint brand! They’re easily accessible very recognisable and everyone is familiar with them! I personally prefer them than any other paints, I tried using dropper bottles and I found I was wasting paint because you’ve got to squeeze it out to use it! My citadel paints last me so so long 😅
Much as I don’t like to admit it, Citadel paints are up there with the best in terms of colour and pigmentation. But they’re already at the limit or slightly above what I’m prepared to pay.
This is absolutely terrible they raised the price multiple times throughout 9th and now it keeps getting more expensive it's like they want to shrink their player base and collectors
What are we supposed to just accept another increase after this one, that's absolutely unacceptable
Glad i snagged 12k worth of stuff across 3 armies all brand new in bix or sprue and am sitting on 5 points per dollar across my collection
Got so many discounts and 2nd hand findings
Will you still buy it anyway? If the answer is yes, they don't care how mad you are about it.
Compared to the price of models like 20-30 years ago they're pretty much just keeping up with inflation. The reason it seems ridiculously expensive is that wages have not kept up with inflation.
@@Playongo Are you sure that's true? I distinctly remember getting a box of basic Cadians for like $20 USD or something about 12 years ago. They're $60 now. Saying they HAVE to be that expensive simply isn't true, because Anvil Industries currentlysells similar 28mm models at a similar level of quality for like $25, and Wargames Atlantic and Stargrave are even a little cheaper than that.
@@user-rx2ur5el9p They don't HAVE to be that expensive. Things can lag behind inflation. But I encourage you to try the math yourself. I have a PDF of a games workshop publication from 1986. In the back their mail order lists 20 skeletons for £10.80. Using a free online inflation calculator, £10.80 in 1983 money is £39.66 in 2024 money. Check the price on deathrattle skeletons.
I’m mainly a scale modeller but I’ve dabbled in 40K occasionally and the prices have always astonished me, for example the incredibly old land raider kit is is round about £50, for an equivalent sized vehicle like the Tamiya Tiger in 1/35 scale is £30 and if you want a similarly priced model you can get a Tamiya 1/350 KMS Bismarck, a huge battleship that dwarfs the Landraider, how does GW justify that price when scale models are so much cheaper?
I don't want to defend GW prices but A the plastic quality of GW from my experience is better than Tamiya and B GW does its manufacturing in the UK rather than outsourcing it to a country with cheap labour.
Because scale models are lamer
@@aidyaid4449but scale modelers get 2-3x as many sprues and 2-3x as many parts though for far cheaper. New 2024 tools that modelers get are way more detailed than gw models and still cheaper. It all comes down to shareholders and the constant need for profit growth year over year and greed.
@@aidyaid4449 GW kits are not particularly good compared to modern Tamiya kits. Maybe some older Tamiya kits from the 1970's, etc.
@@LiamBardenMans really on a channel dedicated to painted tiny dolls and is calling someone lame lol
The old world is really popular in the LARP community in Europe therefore it makes sense to start with that
12:30 The Havocs actually come with two of each option except the reaper chain cannon. It only has one of those. You generally will buy three of these kits so you'll have 6 options total by the end. I had so many I was able to convert regular legionaries to take las cannons in my legionaries squads.
Thanks! Love the channel, and the show today was really good 😊
Got my coworker to print off a bundle from myminifactory and now I have 2000 points of cities of Sigmar and 1000 points of Skaven proxies for $140 Canadian
JAKE I FOUND A GOOD FLYING STAND
Star Wars Legion as far as I’ve seen had good flying stands. If you use a drill through the base an stick it up under it and glue it in tight you get minimal to no jiggling and you can still have good detail on the base if you put in a few minutes of work
Pls get Jake to see this😊
Yea I love Legion flying bases as they genuinely feel like they can take a lot and won’t snap if you look at them! Plus they’re very pleasing on the eye
I remember someone broke down the pricing on GW and for a healthy margin, kits could be half the price they are now and compared to other competitors or gundam. But they aren't in competition with them. It's not the miniatures or modeling hobbies, it's just warhammer. And the warhammer tax is steep
It's also because the mini's subsidize black library, WH+ and all the marketing. They're also publicly traded, and in the UK that means it's illegal for them not to do everything they can to raise share prices.
@@soffren - Is it actually illegal? Certainly it’s in the directors’ job description to return shareholder value, but that is not always best done by raising prices.
The places I usually look at 40k models... Never have a 15% discount on the price. The $60 Primaris Intercessor box is still $60 at my local store.
No local store can generally afford that. The 15%+"free shipping" is the online price you'll find everywhere. However, even that is disappearing when stock is low.
Amazon and Ebay.
Our LGS was a GW paint only until recently. So yes some of us buy all GW paint. I’m thinking about swapping over to army painter fanatic now that our store finally got it. I’ll keep contrast around though
Big brain. You don’t need to worry about running out of stock when no one can afford to put it out of stock anymore
This reminds me how lego keeps increasing their prices for a toy for kids who have barley any money if you want to get the big playset you have to spend 200 on it at that point just save your money for the mbs (master builder series)
I made up a skirarii coat for a cosplay and I love it…
Slight correction on the Havoc box, you get 2 of every heavy weapon except the reaper chaincannon, i know this because of course the new shiny weapon in the kit is the one i wanted to build 4 of and gw intends you to at least buy 2 boxes normal except when it comes to that one, and you have to buy 4. I said nah and found a listing on trolltrader for the full 4 man of reapers + a plasma gun sarge, very happy with that.
What does annoy me is there is no Lascannon or Autocannon in the regular Legionnaires box.
I think the Citadel paints are really good. I’m new to the hobby but the only paint I’ve had any trouble with at all was Abbadon Black getting gooey but I’ve picked up around 30 colors so far and I love how they look on my models
I just picked up warcry - red harvest, catacombs, the compendium book and 2 extra warband boxes - all for 40% off! If anyone didn't already realize, the warcry models have INSANE details and posing! So yeah, both start boxes were only 80 a piece!
at least they had prestige, respectable IP that didnt bow to outside forces. now what do they have other than design? which can be 3d printed. 3D prining IS A DUTY
Costs are up. They're just a small family business, please understand.
Seriously though, the price hikes of the last three years have absolutely wrecked my feeling obligation to buy Warhammer "ethically".
When a company running a net profit margin of ~+40% raises their prices and never lower them again or have decent sales, I think they're are acting unethically in their obligation to ensure having a good relationship with their customers.
I understand it's all about profits for them, but the prices are getting egregious.
3D printer and 3rd. party re-casters go BRRRRR.
3D printing proxy models is cool - but recasting is piracy and illegal
@@LiamBardenGW's prices should be illegal
@@mikkelangelokers9965GW can charge whatever price they like. You can pay it, or not. This is not an essential to life item. It is a luxury.
@@LiamBarden You are the only one who cares lol. I print 1:1 stuff just out of pure spite. You are the only one playing by the rules.
@@LiamBarden True, piracy is illegal or open for civil action, at least selling "infringed upon" designs.
But I am also tired of pretending that it is not okay to buy bootlegged products given the prices being asked for the retail product and the egregious profit margin the company has on said product compared to the rest of the economy.
Interesting fact, GW can't even tell their own products apart from bootlegged ones.
An entirely bootlegged/3D printed Ultramarines army was featured in White Dwarf in 2015 - nobody at GW could tell the difference between those and the retail models.
It then stands to reason that producing and selling models of the same quality could be done far cheaper than what GW currently does and still be a sustainable business model.
Something being illegal doesn't always mean that what you are doing is morally wrong.
I still use their paints! Along with other brands
Don't forget .... units use to be 5-10 marines . Now we are getting units of 3-6 and prices of 3 guys is 60+ usd.
Also they makes rules so you buy models then they will just legends your collection . Now your 3k collection you can't even use .
Excited by your videos, I went to my local GW shop that I used to go to as a child, with the intention of starting 40K again.................................Walked around, saw the prices and walked out 😲
Raising prices is the worst move. With already expensively priced models, it seems they just want 3d printing to take over. GW still arent giving us new models. Sold 2 of my armies due to their stock levels, gave up on eldar since old models haven't been introduced.
I would definitely love to have 2/3 armies which I did 18 years ago when it was affordable, now to even have a viable playable army of 2k pts is flippen expensive.
5:52 the only thing I can think of that has gone down in price is the Dominion Boxset. Looked at it recently and the going rate is $100 for a new never opened box. Was $200 at release.
Funny you mention around 7th everyone was selling and everything was cheap. I got my Ork army from multiple ebay sales. Still have like 10 unpainted Def Kopters in a box somewhere, because everyone wanted to get rid of them.
And they still raised the Book Prices in €uro
Already ordered a resin printer
Hi Jay a question,your Black Templars recipe,is it 1,1,1?I did find your ratio before but not now.I'm so hooked on your painting of them.Thanks my friend
Blocking with cultist mobs is super lore friendly lol
The CSM Havoc box comes with 2 of each weapon (Lascannon, Missile Launcher, Heavy Bolter, Autocannon) except the Reaper Chaincannon.
Jay, I love the channel. Your enthusiasm has got me painting consistently again. Re prices, the profit margins for GW must be insane. Design is cheap, I imagine the tooling for new runs is expensive but once done the boxes are what $2 or $3 of materials. I’d love to see their COGS to know how crazy the list prices actually are.
It is a bit of a hassle, but a motorised plastic chainsword is definitely something you can do from 3D printing (unfortunately making it in all soft foam would not work, because the chain and pully need some rigidity from the sword frame to work)
that 'how' noise had me spitting on myself fr :D
Also it is not just 3 to 5% increase. Here in France, it goes between 11.5% increase for ork/gobelin battalion of old world to a lot of 7/8% for other stuff.
I agree GW Reds are really nice reds!
How do you buy on the Warhammer site with no international shipping?
You get 2 (TWO!) of all havoc heavy weapons!! Except the chaingun sadly...
Got some thunder wolves this week for 15% off. They don't come with their bits but I have enough to work with it
In Europe, Warhammer fantasy LARPing is really big. They have giant weekend events around it. I think that's who GW is targeting. Also, remember that its more a license, I believe. So a company that produces that stuff has licensed the IP rather than GW choosing to actually pursue the arena.
Imagined you as tech priest, not just robes but full on mechadendrites holding models, paints, brushes; mechanical eyes - the kind that rotate for various zooms
At 4:08 was so true. I bought a 150 Imperial Guardsmen and 15 Heavy Weapons team lot for $75. 7th edition was so bad people were selling their models for almost nothing.
Hit me with a sword!!! Haha!! Nice!! I think the tau knife is called a kamehameha. Free up your schedule Shawn!! Thanks gents!! Fantastic as always!!!
Games Workshop's financial report says their half-year report ending November '23, which was released in January, is up 12% year over year. The prior full FY report was 15% "despite external inflation cost pressures." Said pressures have reduced, but GW still wants to raise prices.
This isn't inflation-driven. This is just market-driven. And it'd be nice if corporations were honest about it. I'd respect a press release that said, "we believe our customers will pay more."
Once upon a time, in the 90s, GW stores would run "grand reopening" events, often with a 3 for 2 on anything.
That really drew me in.
No idea how people afford their stuff these days.
"Since the first of the 10 Thousand were created, there have always been Price Increases"
4:22 Online retailers are capped at the 15% because of the MAP (Minimum Advertise Price) policy set by Games Workshop. Anyone doing otherwise is risking their store getting taken down. Purchases in-store at some shops will sometimes sell for 20-25% in person but most of the stores in a 2 hour radius of ours killed all their discounts for the most part, or you have to ask for it. Just figured I'd chime in with some "insider," info. Not wrong about the stock problems though, it's rough for sure.
0:23 we are back babyyyy
My fave res is def bold pyrrol red from monument.even though the coverage on alot of them is kinda meh i dig warpaints dragon red and chaotic red. Findinf decent paint prices in iapan is also oind of a nightmare. Only reasonable cost wise is vallejo.
I was annoyed when I first started watching with all the weird ways Jay says "how" but now its grown on me and its some of the most charming part of the episode and I look forward to it each week XD I dont know what I would do if he stopped doing it.
WHFB cosplay is enormous in Europe
The whole thing about shopping on 3rd party stores instead of the official ones to save money will change soon too. They will up the prices of them to by 5% every year now too and slowly suffocate 3rd party sellers over a period of time so hardly anyone notices. That's the level they work at.
Last I knew the havoc box has two of each heavy weapon except for the chain cannon
i just cant afford gw anymore especially when there are better value alternatives like printing
I don't own a 3d printer but etsy and ebay is hel0ing me build an affordable guard armie. There's so many people selling 3d prints
Not surprised that they raise their price for the model
The standard citadel paints still move big and hard.
In Europe is the Old World LARP actually a pretty big thing, especially in central Europe, that`s why the Old World stuff.
"Masters of Deception?"
Hydra Dominatus!!
The real miss with the old world cosplay is no Ghal Maraz
i'm amazed gw hasn't just made a small production run of to scale chainswords that are plastic/foam and they are like 2-3 grand.
I'm usually here to offer my nieche knoledge about BloodBowl but I'm also a LARPer for 10+ years. Warhammer is one of the biggest backgrounds in the Euro LARP scene. Chaos, Sigmarites etc are backgrounds I constantly see. So those weapons are actually huge for us. Sci-Fi LARP is a thing but much less, at least in europe. Fantasy is pretty much the go-to. And yes, Polearms are also quite common there.
I don't hammer any wars myself but if I did I could see the effect of constant price raises on things essential for your hobby to get more and more people into the 3d printing business
To a certain degree I think a lot of 3d prints look better because they don't have to put some shapes at weird angles to work with the moulds. So they usually end up looking sharper with proper corners or the spikes on the cylinders aren't all facing the same way and can actually radiate from the center.
I have to say though i wish tau had more detachments the ones we got are alot more thought out and fun then some other codex's are. Though im jealous of the orks rules. And prices have gone up so much that i have made my own custome faction of genuine medieval knights, with sci fi stuff and equipment riding dinos as kroot proxies
There is a lot of Old World LARPing going on, you probably underestimate how much. Burgschneider's clothing is quite fine and fits Empire players, but I wonder (from the injection flaw on the first dagger in the picture and how thin they are) how safe the weapons are. Making normal looking weapons is a lot less of a financial risk than very weird stuff. It's much easier to design and if the line fails, it's still a LARP sword you can sell. EDIT: daggers might not have a core. The dagger is a classic bollocks dagger, with the testicles replaced by skulls, it would fit Bretonnians and Empire.
Sewing sleeves IS hard..its the compound curves.
I think Mephiston Red and Phoenician Purple are the only regular GW paints I use at this point...
I live for the HOW
Yeah…I use GW paints. I don’t know why. It’s what I started with and my collection is kind of large now.
But also, the price hike is awful when they’re reporting record profits.
"Have they? Have they though?" Well said...well said...
it looks like they're working with actual blacksmiths for the swords and daggers, so its likely that the people they contracted are most familier with making realistic swords and daggers, based from history.
You can run chaos possessed in death guard. But Thier in legends
Surely they can sustain infinite growth and ever increasing shareholder value. So glad every facet of our being is tied to number going up!
If you wanna boycott, maybe try Firefight by Mantic Games or Conquest by Para Bellum Games. Both are great games with entire mini ranges of their own so they'll probably keep you occupied for a bit.
If you're not willing to take such a big step though, maybe check out One Page Rules. They designed it to be compatible with Warhammer models so you don't have to start an entirely new army. It's also pretty easy of a game system to pick up, they take the "One Page Rules" tagline to heart.
The only reason GW keeps rising prices is because they get away with it, the corporate types will keep pushing them up until they hit a brick wall. If a significant amount of us stop buying, they might just hit said brick wall sooner rather than later.
James workshop: We really tried to keep our models at a lower price, but how about a THWORD from Badminton 50hundred?
It would be a really cool video if you made a turnip 28 army. It’s basically a skirmish game set in a napoleanic era with weird and super whacky cults, it has no miniatures so you have to kit bash the entire army. I have recently just started a snail knight army and my friends is making a feasts of Charybdis army.
hey Jay, check the European LARP events, Drachenfest, Conquest of Mythoydea... and see that no matter what GW is making they'll have a hard time even matching what these people been already doing for years!
they might be targeting LARP powergamers. Those are always on the loookout for Long weapons (like pole arms)
To me it’s the straw that broke the camels back. I’m done. Switching to 3d printing. They were already overpriced. Raising them further is ridiculous. Done with GW
Second time i heard you about egg-saled sandwichs would love to see a video about it
If you like Evil Sunz Scarlet, I can recommend Vallejo Model Color Vermillion (70.909). It's almost a perfect color match!
Why would anyone need 2 of the exact same colour though?
@@Lyriiic I apologize, you're right. I was so excited to post a comment that I forgot that paint pots last forever, and all of them cost the same amount. Thanks for setting me straight 🙂
Khorne Red and Evil Suns Scarlett other than than I’m transitioning to other brands
secondhand gw plsstic and resin printing for me it is xD
An easy example of 3d printing being better is my desire for death riders for my krieg army. Its officially sold as resin only for $35 usd a model. I found someone selling 11(9 riders, 1 ridemaster, and commander) for the same price and whils they dont look the same. Its good enough for me and my wallet. And i don't hate the cadians, but i want other guards more and they dont have nany models to work with nor does gw give too much to work with. Platoon command squad> cadian command sqaud is one example.
jay making fun of the larp stuff for warhammer weaponry buuuut i have to say. we germans are really hard into fantasy larping. those weapons are made with this in mind and people will buy them. i have a polearm for larp at home and i would buy a warhammer themed one for my merceranry outfit. its perfect for any high fantasy larp. we even have a few high fantasy larp in germany with over 200 people attending regularly. this is just awesome
3% to 5% bump on prices is only for prices in dollars. Every currency has it's own price rise multiplier that in some is much higher than 3% to 5%. It all depends on how currently was valued in according to pounds and basing it on that we stuck with such prace fore longer time until anotehr price calcualtions begins. So countries with weak currency are required to pay whole lot of money, in comparison to the country that their currency is stronger than pounds. Even though in time currency value changes, the price of models are not.
My guess is that GW employees get a 3-5% increase each year. So their models do too. Part of the family
While I do recognize that GW paints are solid, I almost never use them.
Off-brand Acrylic paints are just so insanely cheap, and every color is available to you.