When I first saw the Juicero, I thought it was pretty cool. I thought it took concentrated packages of juice and added water and made it cold. I almost fell off my chair when I saw that all it does is squeeze the juice out of the bag.
I would think something that just makes from-concentrate juice would be basically the exact opposite of a cold press juicer. The whole point is that it is making the juice itself right there fresh rather than using premade juice (concentrate or not).
So instead of a juicing machine, Doug Evans basically created a glorified packet opener with numerous unnecessary additions for his juice packets. That means the juicer was useless and you only needed the packets. But packets are such an inconvenient way to package juice. What if instead you packaged them in bottles so that they could be carried and stored easier. Congratulations we have made standard bottled juice. So basically everything about the Juicero was useless and they could've just been a standard juice company, but the only reason they weren't was so that they could get that juicy silicon valley money.
just think about the stuff he spent the $120,000,000. that was all he wnated, he didn't want to make a viable product, probably just grab the cash and run.
A really common misconception about the juicero is that the bag do contain the juice. That is not true. It contains the shredded vegetables etc but not the already pressed out juice. I don't know if this makes if anything better but just wanted to point this out.
@@pedopars No, the juicer actally applies well more force than an avergae human. About two tons are applied to extract the juice. The machine itself actually is an awesome device, very well engineered and really high end design from a mechnaical point of view. Watch some teardowns and you will see its really way more than it seems. Nevertheless its completly unnecessary and useless for its intended application :D
All he had to say was something like "yea you can squeeze the bag, but you're only getting like 1/3rd the juice because the press is way stronger to extract all the liquid from the ingredients. So in the long run you'll waste more throwing away the remaining juice than you would buying the machine." Instead they said "please don't"
That wasn't true, though. I looked up a side-by-side and you got just as much juice from hand squeezing as from the machine. The thing wasn't a hydraulic press, it was just a bag squeezer.
@@valid_sound_and_furious961 Sure it's not true, but that wouldn't stop them from just saying that. It would just buy them a little time, but either alternative they had was set up to fail.
The reason he couldn't, or rather wouldn't pasteurize the juice is because of the fact that pasteurization requires you to heat the liquid to around boiling (under 100 C), which could be seen as cooking it. Remember the bit about him being such a vegan that he wouldn't even cook vegetables?
@@jan_Masewin It kinda is since it limits food options even more than regular veganism does. Certain vegetables, like the humble potato for example, are basically inedible raw but are perfectly safe to eat once you cook it. Eating a raw carrot is nothing unusual, but I struggle to imagine someone eating a raw cauliflower.
The biggest irony of this story is, despite his arrogance in comparing himself to Steve Jobs, he wasn't that far off when you look into how horribly Steve Jobs would treat his employees, the arguments he would get into with his talented staff, the constant threats he would make, etc. It's why Steve Jobs was fired by his board much like Doug Evans.
@@blankblankpog If you haven't seen _Pirates of Silicon Valley_ , check it out. There's this great scene that actually happened IRL. When Microsoft heard that Apple had a viable GUI machine after the failure of the Lisa, they wanted to see it. Jobs had Gates and his engineers come to Apple to get a peek at it. And that's all they got. The lone working Macintosh prototype was in such a state that it would crash after a minute and forty five seconds of operation. So Jobs had the machine on a lazy Susan type rotating display. He'd hit a button, the prototype would rotate out, he'd make a spiel, let the engineers ooh and ahh over it, and he'd wrap up his pitch with "But, why show you what you can't have?" and hit the button again, then usher the Microsoft guys off to somewhere else. Meanwhile, behind them, the Macintosh would have crashed, hard...but it didn't matter, because the Microsoft goons had seen all they needed to, to fall in love with the thing (which Apple didn't actually have, just a barely functional prototype). Smoke and mirrors! That was Jobs' gift to computing.
That's the irony of people who get obsessed with Jobs, they imitate his worst qualities and suffer for it because they don't realize he was successful despite his personality, ideas, and leadership style, not because of them. Jobs knew how to market a product, but that was where his talents ended.
I rather make it by hand because why do I need a machine that requires wifi when I can get a blender and use my two hands as well to make a great smoothie
Id think industrial juceries find reuse for fruit pulp in the form of fruit snacks, animal feed, compost etc. Home juicers probably ha e a large number of users sending the pulp to landfill in their trash anyways, so i dont think itd be signicantly worse than a normal machine, though theres environmental costs in packaging and transport th6qt i guess might be more per kg than whole fruit. That being said, whole fruit is often touted as being more nutritious than juice anyways.
We have to credit the Juicero for being exactly the way Jobs would have made it: expensive, unable to repair and artificially preventing use of 3rd party products
So they lose money with every Juicero machine they sell, but they make money with the subscription based juice packets, which incidentally don't require a Juicero to work. So why not just sell the packets directly?
Sunk cost. Once you have spent $700 on the machine, $35 for 5 bags a month sounds reasonable. Otherwise, $7 a bag sounds insane when you can get similar juice bags at $5 for 10.
@@wolfetteplays8894 no he didn’t. His team of incredibly smart people did. Steve Jobs was a hippie asshole who walked like he had a stick up his ass and had the starting capitol to create Apple.
I remember laughing my ass aff at this because my brother bought my mom a juicero. I can't remember how it came to pass but we had no internet one evening and my mom, pulled out her tortilla press, and squeezed that bag flat as paper and proceeded to add two spoons of sugar to her glass of juice. Because as she said, "I don't know mijo, it's missing something" with her thick Mexican accent. I fell out of my chair laughing at my brother for his gadget.
I see Mexican companies adding sugar to a lot of things that don't need added sugar. Was mom used to that sort of diet to the point where fruit tasted bland to her? I'm Mexican.
@@NoHomerS Not mexican, but if its related to sweetness, it could be caused by the overconsumption of Cocacola, the juice itself was probably not as sweet as cocacola so they did it themself
From what I understand, originally the packs were not supposed to have juice in them, but rather sliced raw fruit. That is why the machine was over-designed with insane pressing force available to it. And it's something of a cool idea - get freshly-squeezed juice prepared on the spot with no effort and no mess. For whatever reason, they couldn't make the sliced fruit pouches work, prompting them to sell expensive juice pouches that didn't really need the machine at all. A chain of bad decisions...
@@kevinhanandi the longer you think about it, the closer you get to the "selling bottled juice through retailers" business model literally every food company applies
Juicero could've been a decent product if it was just a reasonably priced subscription service to the juice pouches that comes with a non-electronic thing to crush the juice packets with (similar to a can crusher or whatever). Unfortunately, most techbros are incapable of avoiding the pitfall of inventing solutions to problems that don't exist.
It was a stupid idea for obvious reasons. It's juice. You can sell the fruit, or you sell the juice. In a bottle, or tetra package. You don't sell it in a special bag that needs some special device to essentially open it up. Those bags aren't more fresh then anything you can get. And less fresh then doing the squise yourself. It's the caffee capsules. Without the brewing. It's an idea that only could be even considered by the valley geniuses.
@@anolive7535 At 7$ per glass, what a steal! The ceo even said that 7$ per glass was nice for "impoverished areas that do not have easy access to supermarkets selling fresh fruits and vegetables".
Juicero moved into our building after they had some kind of "grey water incident" at their old one. The CEO spent most of the day pacing up and down the stairs screaming at people on his phone. If you walked anywhere near him--something that was unavoidable if you went to the bathroom--he'd shirk away and act like you'd just threatened to kill him. They installed a bunch of absolutely ridiculous security equipment around their door because someone genuinely thought that other people in the building were going to steal their designs or something.
I always though Juicero was a cynical project taking advantage of silicon valley's love of everything connecting to wifi, but no, this dude is literally every vegan stereotype joke everyone has ever made.
California just makes everyone who spends any large amount of time there incredibly fucking stupid. I'd say it's something in the water, if, y'know, they actually had water.
I'm from Brazil and here supermarkets sell frozen pulp from over 10 types of fruits, which I absolutely love! I buy mine directly from the factory instead of the supermarket, so they are cheaper. They come in plastic packs, which you cut with a knife, put the frozen pulp inside a blender and blend it with water or milk and the sweetener of your choice. What you have is icy cold delicious juice! My favorite is a fruit we call "cajá", but I also love passion fruit. And I don't have to pay 700 USD to have a machine squeeze bags of juice for me.
For those playing at home, this 'raw' water thing that he's up to now is also a pretty bad idea. Among other issues, it won't be that hard to get dysentery from completely unfiltered water.
What's amazing is how this company was able to go this far without anyone questioning the idea of what is essentially an overpriced bag presser. It really is the stuff of parodies.
Well the question is the product premium enough for people to buy. The proper marketing would be give the press virtually away and sell premium fruit bags. Been working for printer companies for years.
@@ActionPanda-g5n that is a good idea. maybe if they had made the bags capable of withstanding heat and added a heating system to the machine, they could have sold bags of premade tea and coffee that could be instantly dispensed through the machine. i feel like they could charge quite a lot for the convinience that would offer, they could sell any number of different teas and coffees and the appeal would be in not requiring the user to add anything of their own and a looooot of offices would probably have one. at least add SOME feature that gives the machine some form of purpose.
Sadly all too common in silicon valley. The strategy there just seems to be to throw money at every big enought promise and you only need one to be a big breakout success to make it all worth it
@@Omenslol damn i swear he said something about it having actual vegetables and fruit that needed squeezing, i guess a sponge of actual fruit and veg doesn't really count as solid fruit and veg though. Plus you still couldn't put a straw into a sponge and drink it lol
This guy went on to sell "raw water" at 40 bucks a gallon. Literally everything this guy does could be a literal onion headline. 1.4k likes and noone giving me crap for saying literally and literal in the same sentence. Thanks.
I remember AvE taking one of these apart and being genuinely impressed by the amount of engineering and machining that went into it. Unfortunate, it only pressed like 50% of the juice in the bag out and was way overengineered for what should have been 2 rollers that gradually got tighter amd tighter like a sugar cane juice (the juicero had metal plates that actually squeezed together).
As a professional cutter and vfx artist, i am so impressed about the huge amount of work that went into this. Every scene is full of cut out assets, all of them animated. This Video must have taken 100-200 hours of dedicaded work, not even including all the Research about that topic. Congrats, i think you are the first creator that convinced me to subscribe with just 1 Video.
@@VinceVintage really outstanding work there. Watched it again, and i am even more impressed. All those tiny details that most people wont even notice show how much you care. Your animation style reminds me of Internet historian, but your scenes are way more detailed. Research, thinking about the delivery, writing the Script, searching for footage or assets, not finding what you have in mind, downloading the next best files, importing them to Photoshop, cutting them out, exporting them to After Effects (or whatever you use), animating them with keyframes till it fits. Repeat ~500 times. Fix issues, double check everything, Export, upload. Love it
Juice DRM, genius idea! They would have lost money on the machine, but if someone did a years subscription at $35 a week, that's $1,820 a year, so they would have made their money back easily. ...If they could find someone that rich and stupid.
I mean, they pitched it that way. The Keurig of juice. Same business model as old as time -- razor and blades, printer and ink cartridges. The juicero machine itself was a very nice, high quality press. The bag design was very good too. If you had a market where you sold the fruits and veggies in bags on demand, and then a range of presses, you could get better juice out of them than with your hands (and a lot less carpal tunnel pain). You could even have a dumb mechanical press with a long lever and no electronics to work with the bags. It's not a bad idea -- a way to fresh squeeze juice without mess or manual labor -- it was just a badly fumbled business by a mentally unstable CEO.
@@kricku You could say this about literally anything that is subscription based if you think Xbox Live and PS Plus are comparable to Juicero. This makes no sense, both are like 60$ USD a year. That's less than a AAA game nowadays, for an entire year. I'm pretty sure a years worth of Runescape or WoW membership costs more. Mortal Online 2 costs more per month and rubes are buying that shit up plus the 40$ initial cost.
@@Speedojesus But in the other cases you're actually paying developers for a game. With xbox live, all you're getting is a username and matchmaking. Both of which are useless if you only want to play with friends. It used to be that you only needed to enter the ip address of your friend or server and there you go. You're playing online.
@@ashtonlambert2789 your his mom or something? Or maybe you sleep with the guy and have some sort of DEEP connection with the guy so you know exactly how is hormones react? Shit man Im kinda jealous because neither my mom understand me nor I connect perfectly with my GF no matter how many time I F**k her regardless of the hole 🤔 So the INTERNET want and need to know!! How the F you managed to do that? We want to pull that shit too!
The problem wasn’t with the juice pouch the problem was with the machine why buy the machine for $700 when you can get a rolling pin to squeeze at the juice
I'm an OEM consumer products designer in Taiwan. If Juicero had gave us the project and let us make our own decisions. We would've designed a roller-type juicer, gave it a pretty looking shell, do away with as much unnecessary electronics as possible (one problem with filling a product with electronics is not only the production cost, you also spend more money doing customer services fixing broken stuff) and the whole thing be retailing for $69.99.
@@sovietfederation9738 Yeah if he's got a good idea for a way to make a better juicer, more power to him. Hope it works out! I just saw the $69 price tag and got sus lol
I mean with the "raw" water he had a genius marketing-idea: Self the literal cheapest stuff you can for an insane markup - water straight from the ground. No extra costs for "silly" things like testing if it is contaminated, no silly filter to make sure people do not get infected by deadly bacteria. just a pump and some containers.
High price to entry and marketing tactics. If you were wealthy enough to buy one, you were wealthy enough to buy the packs and use them as intended, no questions asked. After all, you paid so much for it so why completely screw it up? As for the marketing bit, while you could buy juicero packets they are advertised and are pretty damn explicit they're for a Juicero machine and only that. Even with those factors I agree with you, utterly ridiculous.
It was obvious on release. There's no water hook up. You're not adding anything. The bag IS the juice ready to drink. The bag isn't made of kevlar; just open the thing.
There's a channel on TH-cam, AvE, he's a canadian machinist/engineer, and he did a 40 minute teardown video of this juicer. It's overengineered, and what's worse it's BADLY engineered, and guaranteed to fail catastrophically (read: explosively) due to its poor expensive design. You could have cut like $400 off the costs of the machine by making it a rolling press instead of a pillar press, and it would have been much stronger, used less energy, and in the event of failure wouldn't tear itself apart so violently it becomes a fragmentation grenade.
My personal favorite bit: Doug Evans: I don't cook my vegetables because that ruins the nutritional value. It's perfectly healthy. Also Doug Evans: The reason I use QR codes that will not let you use the pouches if they're expired is because this other company had juice that made people sick because it was raw juice. ALSO Doug Evans: Buy my raw water for $130
The guy just seems unhinged and even a bit insane. Why am I not surprised that he's the type of guy to get all tripped up at Burning Man while his own company was dying? Of course the guy who would do that would also be a radical vegan, and also come up with a stupid over-engineered over-priced idea. It all fits together.
Gotta love how he explained it needed to be wifi connected so the customers wont be poisoned by pass due products, but now sells water that's not treated and carries who knows how mmuch but definitely a lot of diseases and possible illnesses
It blows my mind that someone could build a company around a $700 device that squeezes pre-made juice from a bag. You'd think the investors would ask some basic questions before giving him millions of dollars.
That's not how it works, unfortunately. There's a ton of investment firms that will choose to invest in a company on marketing and sales figures alone, especially in the tech space. These investors have no idea what the products they're investing in actually do most of the time, they just see "Cool product with microchip" and throw millions of dollars at it because they got sweet-talked by some CEO.
If you look at enough of these startups you'll realize that Silicon Valley investors are some of the dumbest people in this country. They're willing to throw hundreds of millions of dollars at shitty products just because the CEO had a few ounces of charisma. Once they get one sucker, more investors come running because they don't want to miss out on the next Apple or whatever. But for every shitty startup like this, you've got so many more that exist solely to bait investors and bail with their cash.
The difference between him and Jobs is, that Jobs had a Wozniak who could do the technical stuff and keep him in line. And the idea if a DRM based juice press is completely insane. What really would've helped them would be to develop a standard for juicer infrastructure. A way for 3rd parties to enter the market with licensed juice bags.
The difference is also very much in the product. Everyone pretty much needed a communication device that efficient (even if we didn't know it at the time). Not everyone needs juice.
Jobs was the salesman, he could BS anything and get people to buy. he only failed when he was facing people who had seen through his BS and weren’t having any more of it…he isn’t an engineer or programmer, just a marketer and businessman
Steve Jobs also got on screaming matches with People. But it was to find passion and strong opinions. He exactly knew when to back done. And that is a part the copy’s don’t do
I don't know what's scarier: The fact a company created a machine that essentially steamrolls over a bag to squeeze out juice that is internet connected and has DRM on bags... Or the fact that PEOPLE BOUGHT THIS THING AT $700. I honestly don't know what's worse. The dumb idea, or the idiots that said "yeah, this is great, here's almost 1000 dollars for 5 cups of juice"
I mean, they didn't know that it just squeezed the bag. If you get a big, expensive juicer you expect it to do something. I'd say this is a case of false advertising.
the weird thing is since they had a razorblade model where they lose money on the machine sales but make it back on the packet sales, then people squeezing the packets by hand is actually more profitable for them they could have embraced the hand squeeze and only sold the machine as a convenience item
I remember watching the moistcritikal video on it, i thought "that's stupid" but i never thought it was THAT stupid. Thank you for the video man, keep it up!
Man, I remember how much mockery online there was of the Juicero back when people learned of how unnecessarily overcomplicated it's steps were and how pointless it is with the packets. Wasn't aware that it was something this bonkers though! Excellent and bizarre video!
the Juicero guy is how I learned Odwalla throws out their products before expiration date to be safe This is when my friends & I started finding treasures in our local Odwalla factory dumpsters
I find it ironic that he didn't want to kill someone with a raw product, but is against cooking Vegetables and is now pushing raw water, which can also kill you. Also you never disappoint on the editing on all your vids.
@@shisah5544 I said under-washed, not unwashed. It's very easy for people to not clean their vegetables properly, and it only take one bad carrot to make everyone in the family sick. Thus, may I present you the best disinfectant: heat.
@@nguyenduyphuc3924 where the heck do you live for e.coli to be that abundant on your vegetables? That kind of thing never happens in the U.K., we give our veggies a light wash. The same conditions and pesticides are used for fruit and that doesn’t kill you if it’s “under washed”
I think one aspect a lot of people look over with this product was the subscription fee. It was touched on a little bit in the video, the $35 a week juice subscription is more insane in the long run compared the the initial launch price. Even if the juicer was $100 at launch, I find that selling people on spending an extra $140 a month just to get raw juice is just a little insane. At $700, it would only take 5 months to match the cost of the juicer with juice costs alone. Even if the convenience of the juicer is something you need, you better be rich if you want to spend that much on juice.
Yeah, honestly surprised barely anyone touches at 35/week being insane for getting juice for nearly any quantity. And it was 5 bags, so 7 bucks a juice bag? What???
Also his diet and love for juice probably gave him cancer in the first place. Ashton Kutcher was eating like Steve Jobs while he was preparing for his role and got some pancreas issue
unfortunately that is pretty common. look at crocs, they are the silliest idea for footwear ever, as they take the worst aspects of shoes, flip flops, and sandals, and put them into one rubber coffin, yet people ate that shit up. the saying "fake it till you make it" has a pretty good basis in reality suprisingly.
As a regular juicer, I could have told you that a wifi locked, subscription required juicer was going to die. They should have done what Suvie did which allows you to add your own food OR buy a subscription.
My first encounter with the Juicero brand was AvE's excellent teardown of the ludicrously overengineered and overbuilt $700 press. Under all that plastic covering the main press plate was beautifully machined from solid billet.
Well this was interesting. I don't understand why everyone wants to be "the next Steve Jobs." I mean, I understand that everyone wants to be super successful with their billion dollar invention and other billion dollar invention, and other billion dollar invention, but I think Steve was ultimayely more lucky than he was genius, because he's like 1 of a dozen people that was able to be successful doing things the way he did, compared to the hundreds of thousands of people that failed doing things the way he did. We always here the stories about how studio and executive meddling ruined a creative work, but rarely do we hear the stories about how the meddling saved the creative work (though we do have some examples of artists working within restrictions and making great things, and then making unwatchable garbage when they do something independent, like John K and Adult Party Cartoons).
Luck can make one product do very well, however persistence and a system of innovation can make a company do well. It's not so much individual ideas, those can do super well or crash and burn, it's more a system and company culture which facilitates the creation of good ideas and their execution and not letting a failure drag you down. So with Apple you went from computers to iPods to iPhones to iPads. Trying to imitate Steve Jobs is probably the wrong way to go, but there was more to it than just luck. Luck was certainly part of it, but Steve Jobs tried and failed many times. He was unlucky as much as he was lucky.
A lot of Silicon Valley guru types become super infatuated with Steve Jobs for a couple reasons. First, his personal branding pre and postmortem were impeccable. He invested a lot of effort into shaping his public persona of that of a bold, genius "visionary", who absolutely changed an industry on his own. After he died, he kinda got deified by silicon valley to be the paragon of all that, without much of a critical eye. He became a symbol of being super quirky and non-conformist, and super unique within SV. The second reason is because when you actually break his occupation and accomplishments down, *he didn't really do too much, from a tech standpoint.* He was a great businessman, but he didn't have all that much technical knowhow, he just employed the right people and had little enough empathy to crack the whip exceptionally hard on them at a moment's notice. He had a knack for not having a material plan for achieving his vision, and still making it. Because of that, it's really inviting for confident, somewhat stunted weirdos to try and follow in his footsteps. He was weird like them. He had a "vision" like them. He didn't care much for employees like them. The only problem for others following in his footsteps is that the opportunities for owning a business in a niche thing right around the time the tech world is at a turning point in that niche thing has basically dried up. TL;DR: Steve Jobs occupies the perfect crossroads of highly marketed arrogant, "bold visionary" with basically no tech knowhow, that SV weirdos fawn over him since any of them could be "the next Steve Jobs".
@@davidk7439 very true, and your final point goes back to my statement of "he was lucky." Had steve gotten in after someone else made great personal computers, mp3 players, and smart phones (like, if the Xerox GUI made it to market, or BlackBerry made a phone with a touch screen, or Sony make an easy to navigate MP3 player), Apple would probably be dead and flash would still be alive.
It seems like the product could have worked if they just made the juicer cheap and packages overpriced, like the printer and inkjet thing. Kinda a convenience of life kind of device, freshly squeezed juice in simple packages. Tho they fucked up. Tho I'd buy post-juiced drinks in super convenient packages instead, so much easier than juicing.
@@spinyslasher6586 Doesnt matter since in this scenario, the pack is the one overprice. Might be even better since they wont have to sell the juicer at a loss
I love a good apple bashing but the Macintosh, iPod and iPhone were pretty groundbreaking, and nothing you could get anywhere else. The Xerox Alto for example was also a lot more expensive than the Macintosh. Steve Jobs knew how to design products! Of course now apple is a hipster shitshow that somehow managed to convince people that paying 1300€ for a phone is acceptable. But don't hate on mah man Steve!
@@Schindlabua The original iPhone was almost 1 grand, because it was linked to a two year contract with phone carriers. The later 3G was around 750 dollars combined, and that had a plastic back… nowadays apple is selling much higher quality aluminum phones with the newest chips for 400, much less than the OG days. Using a company’s most expensive phone as a martyr isn’t a good argument, Samsung has similar priced phones at that storage size.
@@oliveoiI The iPods were still a great thing. Managed to offer something no other company had at the time, and was able to stay ahead of the competition. And in some way they invented the modern smartphone (but not the idea), They also didn't invent the tablet, okay maybe they did with the Newton, but that thing also wasn't successful. But I totally agree. Macs of old did offer something for the cost, often quite fast machines with a well rounded content creation suite, but that Apple is long gone. Now it's all about the image and not the product.
This is one of the funniest Silicon Valley product disasters I've ever heard. I'm surprised I hadn't known about it sooner. Terrific vid, Vince. I love all the funny cut-out animations you sprinkled throughout.
AvE did a teardown of one of these, and it's worth watching. Incredibly over-engineered machine. It's just about the most impressively high quality dumbass idea you'll ever see.
3:34 Considering that Steve Jobs, tragically, tried to consume just fruit and vegetables to cure his cancer, I think the problem wasn’t that he *thought* he was like Steve Jobs, but that he *was* like Steve Jobs.
The juicer wasn't overengineered, it was vastly underengineered. As they say, anyone can build a bridge, but you need an engineer to build a bridge that barely holds. As you confirmed, my guess on what went on it that the maker had an idea on how it would be done and proceeded to ignore the actual technical people he had making the machine.
Imagine working for years on an invention, almost blowing your house up and having your ego grow so large that you think you're the second coming of Steve Jobs only for a TH-cam video to end your whole career.
Apple computer was made by Steve Wozniak... Steve Jobs was just perfect at finding real engineers to make job that you want to sign with his name and then he was amazing at sellings that as something amazing that would somehow explain the huge pricetag on the device. In this case the guy was actualy delivering something super expensive and instead of sucking talented people in he was sucking them out with his "i am the new Steve Job" crap.
I always hate projects like this. The kind that sought to make simple things abstracted and proprietary. Things like the cartridge coffee maker, or things similar to that. When the cartridge ceased to be produced, the machine will effectively be useless.
Add to this the guy who opened a kickstarter for an automated pantry, only to not realise he had just reinvented the vending machine until _after_ the hate started rolling in.
Worked on the food safety testing of the pouches before it was even released, press cost over $1000 before release, they brought the presses in let us try some. we all thought "hey this is decent" then they told us the price of the machines and we lost it xD then we heard that they shit the bed as soon as they were officially released and we lost it again xDD
If you are wondering, yes, all investors knew you could just squeeze the bag. But they thought the public was stupid enough to buy into the gimmick. When the article came out and they realized people made this into bigger a deal than they thought, that's when they all jumped boat.
Did no investor ask, "But what about juicers and mixers that have literally existed for over half a century?" Because the packet solving the "mess" problem really isn't a good selling point.
We've had coffee makers for a long time, but that didn't stop Kureg from making a successful machine that only accepted coffee from their pods. This machine is essentially a Kureg machine for juice, except stupider.
@@foxymetroid i think you’re right. The idea of a juice subscription is not bad and I’ve actually heard of many others ones (like daily harvest for example) The main issue was the price tag for the . People felt stupid at the thought of splurging on a machine when the exact same result could be achieved even faster and easier purely by hand
@@hillary96renteria82 Yup, every time I'm at a restaurant that offers fresh pressed juice, I see the reason why this company failed. All they needed to do is offer exactly that kind of product at a cost affordable for people at home.
Something I think that's important to remember is, no matter how silly Juicero was, it is emblematic of the problem with Silicon Valley, not an outlier. Almost all companies and products from Tesla to Uber to Crypto are way overvalued and not making money. They make no sense and the only thing keeping them afloat is VC funds. The only difference is the common person could see how dumb Juicero was and point it out. Most people aren't able to look behind Uber and go "wait you aren't making money?"
@@uhadonejob Tesla currently has a market cap larger than the entire car industry despite producing a demonstrably worse car, far less of them than any other car manufacturer, and constantly failing on promises and product. The only thing holding it up is hype and government subsidies.
@@CosmicCubensis Demonstrably Worse? They're essentially the fastest non-supercar out there at lower prices. They can drive themselves to you in a parking lot. They have one of a kind Self Drivong. "Subjectively Worse" is more accurate
I remember meeting them way back in 2016 I thought they were on a whole nother level from our small company. Every question we asked would be answered with 'classified'. Turns out they had nothing lol.
He was the Steve jobs of juice. He took a product you could buy for a kind of expensive price, and made it 4 tines that. And he made it look sleek, and thin. And sold subscriptions to it. Kinda like apple..
if the plan was always to profit off of the juice while losing money on the machine, wouldnt a boujie juice bar be the best idea first? Set up a few stalls in high end malls and corporate offices and sell bags that the employees will use whatever shitty machine to juice it. Since it would be proprietary machinery it doesnt need to be simple or appealing and that instantly removes the barrier to entry for customers while allowing you to profit more. Next logical step would be the subscription service where you could get them delivered or just an app that gave you 5 free packs a month redeemable at any shop for a subscription or something along those lines which would be so much simpler for the consumer and cheap to maintain, plus it would simplify supply lines since now the race to keep the fruit fresh since now you have complete control over that side instead of relying on timely shipping to consumers. You could then use this revenue to make returns for investors and fund the creation of the commercial machine, which would now actually have demand because you have loyal customers who may want this at home (same way coffee shops sell at-home coffee at a premium)
i watched AvE’s teardown of that thing and as an engineer lemme tell ya, $750 cost per unit to manufacture is absolute BARE minimum. i wouldn’t be surprised if it pushed a thousand dollars to make.
Fun fact. Juicero pouches only had an approximate 6 Day Life span before spoiling. Funner fact it takes 7 to 8 days for my bank, that is a 15 minute walk from my house, to deliver me my monthly bank reports. Effectively, you could never get it fresh in shipping. You had to buy it in a store. So the subscription service couldn't work.
@@abelq8008 as it turns out, enthusiasm can only substitute for skill so far. You wouldn't hire an axe murderer for military general after all, no matter how much they really like killing.
Imagine if instead of being a "juicer" company, they were just a "juice" company that would deliver sanitary, hassle free cold press juice to your home in normal packets.... They could then make an actual juice dispenser that you fill up once a week and drink from everyday lol
Fascinating - talk about the Peter Principle. I've seen many of these videos - very compelling, entertaining, witty, and informative. Keep up the good work🎉
The amazing thing is - a delivery service of bags that become instant high quality juice via hand pressure is a really good idea. You could even market the thing as a hand-strengthening excersise that itself makes the juice you cool down with! $35 a week for just five juices is a little steep, but if you focused all the juicer development money on smoothing out your distribution systems, you could bring that cost down - plus, this guy was targeting rich silicon valley jags anyway But then you couldn't claim to be a tech pioneer BUT COME ON! INSTANT HIGH QUALITY JUICE AT HOME, AT THE GYM, OR ON A HIKE With the amount of investment capital he had, he could have made something that ran a modest profit at least
Am I sensing a collab between Vince Vintage and Internet Historian in the future ? The Video productions, the quality, the memes, the relevancy of both are impeccable.
I love AvE's take on the Juicero as he was gutting one: "This thing is just an onion, layer after stinking layer until there's nothing left but tears."
Dude I was just reading on Matthew of Paris (don't ask how I got there on Wikipedia) and look who's little self portrait pops up at 2:52 haha you rock!
It's insane to me that people even needed those viral videos to realize how stupid this product was. Even if the bags were impossible to be juiced by hand, why would somebody buy a $200 to $700 machine that literally just empties the contents of a juice packet into a glass?
Awesome video as always mate. Especially the extra animations you put into this one. Also hope you do more videos on the wacky world of Silicon Valley.
I mean, this guy does seem a lot like Steve Jobs, actually: sell a horrendously overpriced machine that only operates the software/juice that you say is okay, trying to convince others that it's better than machines that sell for half the price but can do vastly more. The only difference is that Jobs was successful in his fraud.
That was only really true after Windows 95. Prior to that, Apple was unmatched as a desktop publishing system, it was *the* computer to run Adobe's software on, and it even had one of the earliest desktop Laser Printers - with networking functionality. Eventually, PC hardware caught up, and Windows followed not long after, offering everything MacOS could do, and more. But dismissing everything Apple does as fraud is pretty laughable. Especially since just about every other tech company has the same problem with at least some of their products.
@@watchm4ker It wasn't even the hardware, the Motorolla and Power PC architectures have no inherent advantage over x86. it was all about that software. But, also back then Apple was a niche product, and in that era their computers COULD be worked on (though doing the different micro-architecture thing did put them at a disadvantage on accessory support. It's really during the Jobs-2 era that apple went completely nuts with their worst tendencies
Apple was successful and innovative for quite a while. Later on, without Jobs, stuff went downhill, while he was working on his new company NeXT, in the end Apple bought that company for their Unix-based OS as alternative to their project to replace Mac OS 7/8/9, brought Jobs back on board and was successful again with iMacs, iPods, etc. especially in the content creation niche. It was only after Jobs died, that they went into underspecced, overpriced, badly constructed machines with no way to repair. And nowadays their stuff is more about the marketing and image that it comes with than about what it can do. But I must admit the M1 is quite a good chip. No, I'm not telling any mac gospel, and sure am not defending Steve Jobs. It is just that he was a designer that always needed someone on the technical side to put him back to reality.
Jobs created a actual revolutionary machine, unlike juicero which just squeezes... Jobs is the reason we have smartphones today or everyone would still be typing on those keypads idk it is only without jobs that apple went downhill and is the money milker we know today
Personally if i was the ceo of juicero, I would focus more on the juice packs and market them more rather than the machine itself . For the machine, I would really market it as attractive and make it more affordable.
To be fair Travis Scott is the first I think about when I hear squeezing something with deadly force to get juice out. You could name a new drink after him: Astro Juice.
I remember watching a vid of someone reviewing the juicero, they literally had two pouches, one went in the machine, the other they cut the top off. It was quicker, and obviously cheaper, to just squeeze the juice out into a glass by hand lol. Who in their right mind would have thought that the Juicero would be a great product.
![[#2024MAMA] ROSÉ (로제), Bruno Mars - APT. | Mnet 241122 방송](http://i.ytimg.com/vi/dgGqD28J6aQ/mqdefault.jpg)
When I first saw the Juicero, I thought it was pretty cool. I thought it took concentrated packages of juice and added water and made it cold. I almost fell off my chair when I saw that all it does is squeeze the juice out of the bag.
It squeezes the juice out of fruit technicaly it doesnt just open a bag of juice. There is veggies and fruit inside it.
I would think something that just makes from-concentrate juice would be basically the exact opposite of a cold press juicer. The whole point is that it is making the juice itself right there fresh rather than using premade juice (concentrate or not).
@@nephatrine you could do freeze dried fruits and veggies made into a thick paste and a little water is added to make it actually somewhat drinkable
@@melody3741 No, it was literally just a bag of juice. Did you watch the video?
@@melody3741 Except they weren't able to get enough pressure to do that, and the packs were literally just juice.
So instead of a juicing machine, Doug Evans basically created a glorified packet opener with numerous unnecessary additions for his juice packets. That means the juicer was useless and you only needed the packets. But packets are such an inconvenient way to package juice. What if instead you packaged them in bottles so that they could be carried and stored easier. Congratulations we have made standard bottled juice. So basically everything about the Juicero was useless and they could've just been a standard juice company, but the only reason they weren't was so that they could get that juicy silicon valley money.
just think about the stuff he spent the $120,000,000. that was all he wnated, he didn't want to make a viable product, probably just grab the cash and run.
A really common misconception about the juicero is that the bag do contain the juice. That is not true. It contains the shredded vegetables etc but not the already pressed out juice. I don't know if this makes if anything better but just wanted to point this out.
Give this person a cheque for 120million right now!
Imagine the original "juicer" they built that cost 750$ in parts lol. All that for a juicer equivalent to average human force.
@@pedopars No, the juicer actally applies well more force than an avergae human. About two tons are applied to extract the juice. The machine itself actually is an awesome device, very well engineered and really high end design from a mechnaical point of view. Watch some teardowns and you will see its really way more than it seems. Nevertheless its completly unnecessary and useless for its intended application :D
If this had come out recently I guarantee each juice bag would be connected to the block chain for no reason.
gimme that NFT juice
How else would you track you juice bag?
@@eank3429 well...you have me stumped, touché
@@mikethetowns Dont forget Juice Coin, with Elon juicing it to the moon.
“Don’t screenshot my NFT” becomes “Don’t hand-squeeze my juice packet”
Doug: I don't want people getting sick from bad juice
Also Doug: Lets sell people unfiltered, bacteria filled water
Doug is a raw vegan, so thinking is not his strong suit.
@@bigjohnsbreakfastlog5819maybe the bacteria from the raw vegetables already ate his brain
@@johnathancage Brain Eating Amoebas can go undetected for many years, and can be found in some bodies of water here in North America
Least deranged vegan
Jewcero at it's finest, look at it's creator!
All he had to say was something like "yea you can squeeze the bag, but you're only getting like 1/3rd the juice because the press is way stronger to extract all the liquid from the ingredients. So in the long run you'll waste more throwing away the remaining juice than you would buying the machine."
Instead they said "please don't"
I agree.
That wasn't true, though. I looked up a side-by-side and you got just as much juice from hand squeezing as from the machine. The thing wasn't a hydraulic press, it was just a bag squeezer.
For the price of the machine I’ll leave 1/3 of the juice behind.
That was demonstrably false though. In the Bloomberg video they squeezed the same amount of juice with their hands as the machine did
@@valid_sound_and_furious961 Sure it's not true, but that wouldn't stop them from just saying that. It would just buy them a little time, but either alternative they had was set up to fail.
The reason he couldn't, or rather wouldn't pasteurize the juice is because of the fact that pasteurization requires you to heat the liquid to around boiling (under 100 C), which could be seen as cooking it.
Remember the bit about him being such a vegan that he wouldn't even cook vegetables?
Yeah, that was pretty obvious.
Raw vegan
raw vegan isn’t any more vegan than any other type of vegan, really
@@jan_Masewin It kinda is since it limits food options even more than regular veganism does. Certain vegetables, like the humble potato for example, are basically inedible raw but are perfectly safe to eat once you cook it. Eating a raw carrot is nothing unusual, but I struggle to imagine someone eating a raw cauliflower.
@@jan_Masewin it certainly is more stupid however
The biggest irony of this story is, despite his arrogance in comparing himself to Steve Jobs, he wasn't that far off when you look into how horribly Steve Jobs would treat his employees, the arguments he would get into with his talented staff, the constant threats he would make, etc. It's why Steve Jobs was fired by his board much like Doug Evans.
Also Jobs aint an inventor, he's a great salesman not an inventor
@@blankblankpog The real inventor was Steve Wozniak
@@blankblankpog If you haven't seen _Pirates of Silicon Valley_ , check it out. There's this great scene that actually happened IRL. When Microsoft heard that Apple had a viable GUI machine after the failure of the Lisa, they wanted to see it. Jobs had Gates and his engineers come to Apple to get a peek at it. And that's all they got. The lone working Macintosh prototype was in such a state that it would crash after a minute and forty five seconds of operation. So Jobs had the machine on a lazy Susan type rotating display. He'd hit a button, the prototype would rotate out, he'd make a spiel, let the engineers ooh and ahh over it, and he'd wrap up his pitch with "But, why show you what you can't have?" and hit the button again, then usher the Microsoft guys off to somewhere else. Meanwhile, behind them, the Macintosh would have crashed, hard...but it didn't matter, because the Microsoft goons had seen all they needed to, to fall in love with the thing (which Apple didn't actually have, just a barely functional prototype).
Smoke and mirrors! That was Jobs' gift to computing.
@@exeortegarubio I guess you didnt read my comment mate
That's the irony of people who get obsessed with Jobs, they imitate his worst qualities and suffer for it because they don't realize he was successful despite his personality, ideas, and leadership style, not because of them. Jobs knew how to market a product, but that was where his talents ended.
I am not an ecologist, but I believe that this thing had more negative environmental impact compared to the normal juicer.
Seriously. Just eat some damn fruit already!
Probably more than just buying a bottle. That thing asked $120M to make ewaste
I rather make it by hand because why do I need a machine that requires wifi when I can get a blender and use my two hands as well to make a great smoothie
Certainly all the packaging and shipping didn't help.
Id think industrial juceries find reuse for fruit pulp in the form of fruit snacks, animal feed, compost etc.
Home juicers probably ha e a large number of users sending the pulp to landfill in their trash anyways, so i dont think itd be signicantly worse than a normal machine, though theres environmental costs in packaging and transport th6qt i guess might be more per kg than whole fruit.
That being said, whole fruit is often touted as being more nutritious than juice anyways.
We have to credit the Juicero for being exactly the way Jobs would have made it: expensive, unable to repair and artificially preventing use of 3rd party products
It never completed the final phase of releasing 20 different models over the course of five years. Never got my Juicero 15.
Also predatory in nature, forcing you to pay a 35$ subscription to actually use the product you already paid for
Lol
Ffs would HAVE. Engrish hard?
@@jeongbalsancat Imagine lecturing someone about English online. Go touch some grass
So they lose money with every Juicero machine they sell, but they make money with the subscription based juice packets, which incidentally don't require a Juicero to work. So why not just sell the packets directly?
Sunk cost. Once you have spent $700 on the machine, $35 for 5 bags a month sounds reasonable. Otherwise, $7 a bag sounds insane when you can get similar juice bags at $5 for 10.
Because then you are just a juice company. Instead of selling bottles, you are selling packets
@@danielch6662 that's not the point of the comment
@@danielch6662 No need to have a sunk cost if you don't need to machine to use the bags, it is just money being thrown away without need
Because they were morons.
I'm not joking. That's legitimately the actual answer.
Remember the old adage: if some company startup “genius” compares itself with Steve Jobs, run for your life.
_itself_
@@heyryanisonx3141 those people are not human. Elizabeth Holmes taught me that.
Love him or hate him, he revolutionized the smartphone
@@wolfetteplays8894 did he?
@@wolfetteplays8894 no he didn’t. His team of incredibly smart people did. Steve Jobs was a hippie asshole who walked like he had a stick up his ass and had the starting capitol to create Apple.
I remember laughing my ass aff at this because my brother bought my mom a juicero. I can't remember how it came to pass but we had no internet one evening and my mom, pulled out her tortilla press, and squeezed that bag flat as paper and proceeded to add two spoons of sugar to her glass of juice. Because as she said, "I don't know mijo, it's missing something" with her thick Mexican accent. I fell out of my chair laughing at my brother for his gadget.
I see Mexican companies adding sugar to a lot of things that don't need added sugar. Was mom used to that sort of diet to the point where fruit tasted bland to her? I'm Mexican.
@@NoHomerS Not mexican, but if its related to sweetness, it could be caused by the overconsumption of Cocacola, the juice itself was probably not as sweet as cocacola so they did it themself
@@erastal but it's not just Coca-Cola is it? It's about Tampico and Agua Frescas and other over sweetened drinks.
@@NoHomerS what are you talking about? mexicans love junk food wich already have a lot of sugar, they dont add sugar that dont need them
I still don't know why it had to be connected to the wifi to work :/
From what I understand, originally the packs were not supposed to have juice in them, but rather sliced raw fruit. That is why the machine was over-designed with insane pressing force available to it. And it's something of a cool idea - get freshly-squeezed juice prepared on the spot with no effort and no mess.
For whatever reason, they couldn't make the sliced fruit pouches work, prompting them to sell expensive juice pouches that didn't really need the machine at all.
A chain of bad decisions...
I really think that if juicero just sell the pouch, with right marketing it could be profitable
@@kevinhanandi the longer you think about it, the closer you get to the "selling bottled juice through retailers" business model literally every food company applies
@@kevinhanandi totally
The machine does NOT have any significant pressing force, that's the reason they couldn't get real fruit to work
@@kevinhanandi Stick a big old straw on there and market it as adult Capri Sun.
Juicero could've been a decent product if it was just a reasonably priced subscription service to the juice pouches that comes with a non-electronic thing to crush the juice packets with (similar to a can crusher or whatever). Unfortunately, most techbros are incapable of avoiding the pitfall of inventing solutions to problems that don't exist.
Yeah, that makes slightly more sense; this thing was overdesigned and overengineered to hell and back.
@@KnakuanaRka AVE did complete teardown
lmao paying a subscription to drink juice 💀
It was a stupid idea for obvious reasons.
It's juice. You can sell the fruit, or you sell the juice. In a bottle, or tetra package. You don't sell it in a special bag that needs some special device to essentially open it up. Those bags aren't more fresh then anything you can get. And less fresh then doing the squise yourself.
It's the caffee capsules. Without the brewing. It's an idea that only could be even considered by the valley geniuses.
@@anolive7535 At 7$ per glass, what a steal! The ceo even said that 7$ per glass was nice for "impoverished areas that do not have easy access to supermarkets selling fresh fruits and vegetables".
Juicero moved into our building after they had some kind of "grey water incident" at their old one. The CEO spent most of the day pacing up and down the stairs screaming at people on his phone. If you walked anywhere near him--something that was unavoidable if you went to the bathroom--he'd shirk away and act like you'd just threatened to kill him. They installed a bunch of absolutely ridiculous security equipment around their door because someone genuinely thought that other people in the building were going to steal their designs or something.
Why would I wanna steal garbage from him when I can head to a junkyard?
They were afraid people would figure out the technology was a scam.
Please tell me more stories! I wanna here more of them!
Sounds like five night at Freddy's
Someone should make this into a series.
The fact he got all those companies and people to invest in this project in the first place is the most amazing part.
"Fake it til you make it."
I always though Juicero was a cynical project taking advantage of silicon valley's love of everything connecting to wifi, but no, this dude is literally every vegan stereotype joke everyone has ever made.
Sounds like he was/is suffering from B vitamin deficiency.
i didnt even believe such a person could exist. i didnt want to believe
California just makes everyone who spends any large amount of time there incredibly fucking stupid. I'd say it's something in the water, if, y'know, they actually had water.
Its impressive how he managed to make such eco-unfriendly product, I guess if you are gullible then core beliefs are more about looks than reality
I'm from Brazil and here supermarkets sell frozen pulp from over 10 types of fruits, which I absolutely love! I buy mine directly from the factory instead of the supermarket, so they are cheaper. They come in plastic packs, which you cut with a knife, put the frozen pulp inside a blender and blend it with water or milk and the sweetener of your choice. What you have is icy cold delicious juice! My favorite is a fruit we call "cajá", but I also love passion fruit. And I don't have to pay 700 USD to have a machine squeeze bags of juice for me.
Damn make me some brotha
Me too that actually sounds awesome
Same in Australia. We've had frozen bags of fruit for smoothies for years.
For those playing at home, this 'raw' water thing that he's up to now is also a pretty bad idea. Among other issues, it won't be that hard to get dysentery from completely unfiltered water.
Yeah i watched how he take his raw water, basically using rusty metal pipe on the sideline of the street.
Not to mention flesh eating bacteria.
Hell you can get giardia just by riding through a puddle of water on your bike and then drinking from your water bottle that got splashed.
@@harukrentz435 Free tetanus :) or are they charging extra for that?
Especially funny since he was terrified of people eating expired juice packs
I can't believe it took that long for people to figure out you could just squeeze the bag.
It makes sense, everyone who thought about trying it was like,”no, that’s stupid no one would do that.”
Smart people would think twice about even buying this product, so I’m not surprised…
@@Kahhru Honestly it probably took a smart friend looking at their other friends juicer once and suggesting they could probably hand squeeze it faster
What's amazing is how this company was able to go this far without anyone questioning the idea of what is essentially an overpriced bag presser. It really is the stuff of parodies.
Oh plenty of people questioned it. Just not the people in management.
Well the question is the product premium enough for people to buy.
The proper marketing would be give the press virtually away and sell premium fruit bags.
Been working for printer companies for years.
@@ActionPanda-g5n that is a good idea. maybe if they had made the bags capable of withstanding heat and added a heating system to the machine, they could have sold bags of premade tea and coffee that could be instantly dispensed through the machine. i feel like they could charge quite a lot for the convinience that would offer, they could sell any number of different teas and coffees and the appeal would be in not requiring the user to add anything of their own and a looooot of offices would probably have one. at least add SOME feature that gives the machine some form of purpose.
Sadly all too common in silicon valley. The strategy there just seems to be to throw money at every big enought promise and you only need one to be a big breakout success to make it all worth it
It's called FOMO -- fear of missing out. Investors can get stupid and panicky out of fear of missing out on the next huge success story.
Why not just stick a straw in the packs? Caprisun had it already figured out
LOL, yes!
Because there actually is solid vegetables/fruit inside
Lmaooo
@@lossnt557 some people opened the packets. It's a giant sponge.
@@Omenslol damn i swear he said something about it having actual vegetables and fruit that needed squeezing, i guess a sponge of actual fruit and veg doesn't really count as solid fruit and veg though. Plus you still couldn't put a straw into a sponge and drink it lol
This guy went on to sell "raw water" at 40 bucks a gallon. Literally everything this guy does could be a literal onion headline.
1.4k likes and noone giving me crap for saying literally and literal in the same sentence. Thanks.
Where can I get raw water
@@sitfish1113 the local pond, or if those are too hard to find, the sewer
@@sitfish1113 directly from my anus
Got it thanks guys
Some people just want to be bamboozled.
Every day a grifter and a sucker go outside. When they meet, a deal is made
I remember AvE taking one of these apart and being genuinely impressed by the amount of engineering and machining that went into it. Unfortunate, it only pressed like 50% of the juice in the bag out and was way overengineered for what should have been 2 rollers that gradually got tighter amd tighter like a sugar cane juice (the juicero had metal plates that actually squeezed together).
As a professional cutter and vfx artist, i am so impressed about the huge amount of work that went into this. Every scene is full of cut out assets, all of them animated. This Video must have taken 100-200 hours of dedicaded work, not even including all the Research about that topic. Congrats, i think you are the first creator that convinced me to subscribe with just 1 Video.
Thank you so much for the kind words! It's always cool when someone notices the effort you put into something!
@@VinceVintage im not a vfx designer or anything but i can tell effort went into this video lol
I dum video gud
@@VinceVintage really outstanding work there. Watched it again, and i am even more impressed. All those tiny details that most people wont even notice show how much you care. Your animation style reminds me of Internet historian, but your scenes are way more detailed. Research, thinking about the delivery, writing the Script, searching for footage or assets, not finding what you have in mind, downloading the next best files, importing them to Photoshop, cutting them out, exporting them to After Effects (or whatever you use), animating them with keyframes till it fits. Repeat ~500 times. Fix issues, double check everything, Export, upload.
Love it
the edits are so funny esp the guys with the magnifying glasses
Juice DRM, genius idea!
They would have lost money on the machine, but if someone did a years subscription at $35 a week, that's $1,820 a year, so they would have made their money back easily.
...If they could find someone that rich and stupid.
Seems to work for Sony and Microsoft 🤷
I mean, they pitched it that way. The Keurig of juice. Same business model as old as time -- razor and blades, printer and ink cartridges.
The juicero machine itself was a very nice, high quality press. The bag design was very good too. If you had a market where you sold the fruits and veggies in bags on demand, and then a range of presses, you could get better juice out of them than with your hands (and a lot less carpal tunnel pain). You could even have a dumb mechanical press with a long lever and no electronics to work with the bags.
It's not a bad idea -- a way to fresh squeeze juice without mess or manual labor -- it was just a badly fumbled business by a mentally unstable CEO.
@@kricku You could say this about literally anything that is subscription based if you think Xbox Live and PS Plus are comparable to Juicero.
This makes no sense, both are like 60$ USD a year. That's less than a AAA game nowadays, for an entire year. I'm pretty sure a years worth of Runescape or WoW membership costs more. Mortal Online 2 costs more per month and rubes are buying that shit up plus the 40$ initial cost.
@@Speedojesus But in the other cases you're actually paying developers for a game. With xbox live, all you're getting is a username and matchmaking. Both of which are useless if you only want to play with friends.
It used to be that you only needed to enter the ip address of your friend or server and there you go. You're playing online.
@noice Oh right. Ads
One of the best TH-cam channels I’ve discovered. Can’t wait to see what you make next
yes you can
@@josephjohnson7489 no he can’t. fucking weasel
@@ashtonlambert2789 chill dude
@@ashtonlambert2789 your his mom or something? Or maybe you sleep with the guy and have some sort of DEEP connection with the guy so you know exactly how is hormones react?
Shit man Im kinda jealous because neither my mom understand me nor I connect perfectly with my GF no matter how many time I F**k her regardless of the hole 🤔
So the INTERNET want and need to know!!
How the F you managed to do that? We want to pull that shit too!
@@josephjohnson7489 juice in a bag
Modern world does not cease to amaze me by its counter-intuitiveness.
The problem wasn’t with the juice pouch the problem was with the machine why buy the machine for $700 when you can get a rolling pin to squeeze at the juice
Because you'd still be spending almost two grand a year for the weekly subscription lmao
@@lossnt557 lmao fr just go get a carton of regular juice at your local store and save almost 2 grand annualy
Or just buy regular containers of juice.
Or poke a hole in the bag with a knife and pour the juice out into a cup
This video doesn't mention it but the bags had a 6 day Experation date. I know they're not exact but these bags were shipped to you. In the mail!
I'm an OEM consumer products designer in Taiwan. If Juicero had gave us the project and let us make our own decisions. We would've designed a roller-type juicer, gave it a pretty looking shell, do away with as much unnecessary electronics as possible (one problem with filling a product with electronics is not only the production cost, you also spend more money doing customer services fixing broken stuff) and the whole thing be retailing for $69.99.
That makes a lot more sense then whatever Doug Evans was doing
Not sure if this post is srs or trolling
@@FlavorOfTheMonthChannel I just gave the comment the benefit of the doubt
@@sovietfederation9738 Yeah if he's got a good idea for a way to make a better juicer, more power to him. Hope it works out! I just saw the $69 price tag and got sus lol
But how would you sell customers $630.01 of unnecessary electronics and branding otherwise?
I mean with the "raw" water he had a genius marketing-idea:
Self the literal cheapest stuff you can for an insane markup - water straight from the ground. No extra costs for "silly" things like testing if it is contaminated, no silly filter to make sure people do not get infected by deadly bacteria. just a pump and some containers.
And no survivors to litigate! Genius.
It's genius, until the company gets sued into oblivion for giving someone dysentery.
in which country selling raw water is legal?
Like, mineral water, here is raw, but has to pass many tests constantly
@@rex_melynas Probably very few of them, but something being illegal doesn't mean people won't do it anyway.
Mmmhhh I sure would like some brain eating amoeba
How the hell did it take SO long before someone found out you could just squeeze the bags by hand?!
High price to entry and marketing tactics. If you were wealthy enough to buy one, you were wealthy enough to buy the packs and use them as intended, no questions asked. After all, you paid so much for it so why completely screw it up? As for the marketing bit, while you could buy juicero packets they are advertised and are pretty damn explicit they're for a Juicero machine and only that.
Even with those factors I agree with you, utterly ridiculous.
It was obvious on release. There's no water hook up. You're not adding anything. The bag IS the juice ready to drink. The bag isn't made of kevlar; just open the thing.
doug really said "I don't want people to die from a raw product" and later sold untreated water that could very well have cholera or somethin in it
he’s really trying to hawk people sewer water
There's a channel on TH-cam, AvE, he's a canadian machinist/engineer, and he did a 40 minute teardown video of this juicer. It's overengineered, and what's worse it's BADLY engineered, and guaranteed to fail catastrophically (read: explosively) due to its poor expensive design.
You could have cut like $400 off the costs of the machine by making it a rolling press instead of a pillar press, and it would have been much stronger, used less energy, and in the event of failure wouldn't tear itself apart so violently it becomes a fragmentation grenade.
I can't say I'm surprised.
AvE is the GoAT.
Yes! Came to find this comment.
Juicero's second use: explosive warfare
Engage safety squints.
My personal favorite bit:
Doug Evans: I don't cook my vegetables because that ruins the nutritional value. It's perfectly healthy.
Also Doug Evans: The reason I use QR codes that will not let you use the pouches if they're expired is because this other company had juice that made people sick because it was raw juice.
ALSO Doug Evans: Buy my raw water for $130
also doug evans: does lsd
The guy just seems unhinged and even a bit insane. Why am I not surprised that he's the type of guy to get all tripped up at Burning Man while his own company was dying? Of course the guy who would do that would also be a radical vegan, and also come up with a stupid over-engineered over-priced idea. It all fits together.
He is a drug addict. He was one before. Thats why he behaviour was so odd sometimes.
Also Doug Evans: I’ll use plastic and components that’s probably obtained in ways that I object with.
Doug’s probably teaching a course in ineffective double talk as I type this. 😂
Gotta love how he explained it needed to be wifi connected so the customers wont be poisoned by pass due products, but now sells water that's not treated and carries who knows how mmuch but definitely a lot of diseases and possible illnesses
It blows my mind that someone could build a company around a $700 device that squeezes pre-made juice from a bag. You'd think the investors would ask some basic questions before giving him millions of dollars.
Therenos
Jim Jones convinced 900 people to kill themselves. A lot of people are easily led by the piper/
That's not how it works, unfortunately. There's a ton of investment firms that will choose to invest in a company on marketing and sales figures alone, especially in the tech space. These investors have no idea what the products they're investing in actually do most of the time, they just see "Cool product with microchip" and throw millions of dollars at it because they got sweet-talked by some CEO.
If you look at enough of these startups you'll realize that Silicon Valley investors are some of the dumbest people in this country. They're willing to throw hundreds of millions of dollars at shitty products just because the CEO had a few ounces of charisma. Once they get one sucker, more investors come running because they don't want to miss out on the next Apple or whatever. But for every shitty startup like this, you've got so many more that exist solely to bait investors and bail with their cash.
Money doesn’t care who owns it.
The difference between him and Jobs is, that Jobs had a Wozniak who could do the technical stuff and keep him in line.
And the idea if a DRM based juice press is completely insane. What really would've helped them would be to develop a standard for juicer infrastructure. A way for 3rd parties to enter the market with licensed juice bags.
The difference is also very much in the product. Everyone pretty much needed a communication device that efficient (even if we didn't know it at the time). Not everyone needs juice.
Jobs was the salesman, he could BS anything and get people to buy. he only failed when he was facing people who had seen through his BS and weren’t having any more of it…he isn’t an engineer or programmer, just a marketer and businessman
Steve Jobs also got on screaming matches with People. But it was to find passion and strong opinions. He exactly knew when to back done. And that is a part the copy’s don’t do
“Licensed” juice bags? How about just an open standard for a bag design and no DRM whatsoever?
@@S0L4REwhy not just use fresh fruit and vegetables you can get anywhere and use a juicer that takes 5 minutes to clean?
I don't know what's scarier:
The fact a company created a machine that essentially steamrolls over a bag to squeeze out juice that is internet connected and has DRM on bags...
Or the fact that PEOPLE BOUGHT THIS THING AT $700.
I honestly don't know what's worse. The dumb idea, or the idiots that said "yeah, this is great, here's almost 1000 dollars for 5 cups of juice"
I can't feel sorry for the people who payed for it. I mean seriously what were they thinking.
The scariest part is actually him selling sewer water
nah, I think selling pond water for over 100 bucks is the worst idea
I mean, they didn't know that it just squeezed the bag. If you get a big, expensive juicer you expect it to do something. I'd say this is a case of false advertising.
I mean… there are people who would buy champagne that cost $5000 per glass! It’s insane but it’s true since luxurious consumables are highly valued.
the weird thing is
since they had a razorblade model where they lose money on the machine sales but make it back on the packet sales, then people squeezing the packets by hand is actually more profitable for them
they could have embraced the hand squeeze and only sold the machine as a convenience item
I remember watching the moistcritikal video on it, i thought "that's stupid" but i never thought it was THAT stupid. Thank you for the video man, keep it up!
I would like your comment but it’s at 69
@@catnip202xch. you can like it now
Man, I remember how much mockery online there was of the Juicero back when people learned of how unnecessarily overcomplicated it's steps were and how pointless it is with the packets. Wasn't aware that it was something this bonkers though! Excellent and bizarre video!
Yes
why do people doesn't think about just cutting that tetra pack by using a pair of scissors? 🤦
the Juicero guy is how I learned Odwalla throws out their products before expiration date to be safe
This is when my friends & I started finding treasures in our local Odwalla factory dumpsters
I find it ironic that he didn't want to kill someone with a raw product, but is against cooking Vegetables and is now pushing raw water, which can also kill you. Also you never disappoint on the editing on all your vids.
What’s ironic about that? Eating raw veggies can’t really kill anyone
@@shisah5544 yes it absolutely could. You know how easily an under-washed carrot can give you e-coil?
@@nguyenduyphuc3924 in what world does raw mean unwashed?
@@shisah5544 I said under-washed, not unwashed. It's very easy for people to not clean their vegetables properly, and it only take one bad carrot to make everyone in the family sick.
Thus, may I present you the best disinfectant: heat.
@@nguyenduyphuc3924 where the heck do you live for e.coli to be that abundant on your vegetables? That kind of thing never happens in the U.K., we give our veggies a light wash. The same conditions and pesticides are used for fruit and that doesn’t kill you if it’s “under washed”
I think one aspect a lot of people look over with this product was the subscription fee. It was touched on a little bit in the video, the $35 a week juice subscription is more insane in the long run compared the the initial launch price. Even if the juicer was $100 at launch, I find that selling people on spending an extra $140 a month just to get raw juice is just a little insane. At $700, it would only take 5 months to match the cost of the juicer with juice costs alone. Even if the convenience of the juicer is something you need, you better be rich if you want to spend that much on juice.
Yeah, honestly surprised barely anyone touches at 35/week being insane for getting juice for nearly any quantity. And it was 5 bags, so 7 bucks a juice bag? What???
It’s ironic because Steve’s faith in juice contributed to his death (he didn’t take chemo because of alt med involving a lot of juice drinking)
Also his diet and love for juice probably gave him cancer in the first place. Ashton Kutcher was eating like Steve Jobs while he was preparing for his role and got some pancreas issue
@@niemaks dang my family has a history of pancreatic cancer, and i drink juice often. Didnt think those 2 would matter in the same sentense..
@@noahboat580 r/newsentences
Ah, there’s my answer I was looking for. Thank you. I knew Steve Jobs had a weird diet of mainly fruit, but didn’t know exactly why.
@@Squiddles_ wow so reddit!!!1!
"There's juice in my veins" ... time to make a human juicing system to squeeze all that goodness out. Cannibals approved.
Yummy juicy human juice!!
Also, yoooo, it's wild to see someone I watch pop up in another comment section!
he was trying to make a shit joke about being jewish, it landed nowhere
@@amberhernandez i think thats S3men
"But what if I throw in a free lemon zester?"
imagine if we ate fat people like pigs
The craziest thing is the company failed because of egos rather than people realising the product is literally the most useless thing to ever exist
unfortunately that is pretty common. look at crocs, they are the silliest idea for footwear ever, as they take the worst aspects of shoes, flip flops, and sandals, and put them into one rubber coffin, yet people ate that shit up.
the saying "fake it till you make it" has a pretty good basis in reality suprisingly.
Well I doubt the uselessness didn't help either.
The more I learn about doug, the happier I am this idea blew up in his face catastrophically.
As a regular juicer, I could have told you that a wifi locked, subscription required juicer was going to die. They should have done what Suvie did which allows you to add your own food OR buy a subscription.
My first encounter with the Juicero brand was AvE's excellent teardown of the ludicrously overengineered and overbuilt $700 press. Under all that plastic covering the main press plate was beautifully machined from solid billet.
Billet??
@@PolishBehemoth A big solid chunk of aluminum.
Seems like if you could get one and scrap it for parts, you could make something cool.
Every moron can over engineer a press. Making it just right is the hard part.
@mipmipmipmipmip hence the word "overengineered".
Well this was interesting. I don't understand why everyone wants to be "the next Steve Jobs." I mean, I understand that everyone wants to be super successful with their billion dollar invention and other billion dollar invention, and other billion dollar invention, but I think Steve was ultimayely more lucky than he was genius, because he's like 1 of a dozen people that was able to be successful doing things the way he did, compared to the hundreds of thousands of people that failed doing things the way he did. We always here the stories about how studio and executive meddling ruined a creative work, but rarely do we hear the stories about how the meddling saved the creative work (though we do have some examples of artists working within restrictions and making great things, and then making unwatchable garbage when they do something independent, like John K and Adult Party Cartoons).
Luck can make one product do very well, however persistence and a system of innovation can make a company do well. It's not so much individual ideas, those can do super well or crash and burn, it's more a system and company culture which facilitates the creation of good ideas and their execution and not letting a failure drag you down. So with Apple you went from computers to iPods to iPhones to iPads.
Trying to imitate Steve Jobs is probably the wrong way to go, but there was more to it than just luck. Luck was certainly part of it, but Steve Jobs tried and failed many times. He was unlucky as much as he was lucky.
well he did follow in Steve Jobs' footsteps, by getting fired by his own company
you know what they say, be careful what you wish for
Looking at Steve Jobs is an excellent example of survivorship bias.
A lot of Silicon Valley guru types become super infatuated with Steve Jobs for a couple reasons. First, his personal branding pre and postmortem were impeccable. He invested a lot of effort into shaping his public persona of that of a bold, genius "visionary", who absolutely changed an industry on his own. After he died, he kinda got deified by silicon valley to be the paragon of all that, without much of a critical eye. He became a symbol of being super quirky and non-conformist, and super unique within SV.
The second reason is because when you actually break his occupation and accomplishments down, *he didn't really do too much, from a tech standpoint.* He was a great businessman, but he didn't have all that much technical knowhow, he just employed the right people and had little enough empathy to crack the whip exceptionally hard on them at a moment's notice. He had a knack for not having a material plan for achieving his vision, and still making it. Because of that, it's really inviting for confident, somewhat stunted weirdos to try and follow in his footsteps.
He was weird like them. He had a "vision" like them. He didn't care much for employees like them. The only problem for others following in his footsteps is that the opportunities for owning a business in a niche thing right around the time the tech world is at a turning point in that niche thing has basically dried up.
TL;DR: Steve Jobs occupies the perfect crossroads of highly marketed arrogant, "bold visionary" with basically no tech knowhow, that SV weirdos fawn over him since any of them could be "the next Steve Jobs".
@@davidk7439 very true, and your final point goes back to my statement of "he was lucky." Had steve gotten in after someone else made great personal computers, mp3 players, and smart phones (like, if the Xerox GUI made it to market, or BlackBerry made a phone with a touch screen, or Sony make an easy to navigate MP3 player), Apple would probably be dead and flash would still be alive.
"I don't want people dying from drinking my juice" to "please buy my raw, unfiltered, untreated, unsterilised water"
I appreciate when creators just jump straight into the content and story. your channel is awesome! +bonus points for the entertaining editing
12:11 somebody will get sick from this. I guarantee. we treat water for a very good reason
It seems like the product could have worked if they just made the juicer cheap and packages overpriced, like the printer and inkjet thing.
Kinda a convenience of life kind of device, freshly squeezed juice in simple packages.
Tho they fucked up. Tho I'd buy post-juiced drinks in super convenient packages instead, so much easier than juicing.
problem is you can't properly use a printer ink cartridge without the printer, there's no way to do that with a juice pack.
@@spinyslasher6586 A plastic strip in the packaging to prevent it from being hand squeezed
@@phillylove7290 Cut up the package, dump all its content into another bag, squeeze that bag and get the juice.
@@spinyslasher6586 Doesnt matter since in this scenario, the pack is the one overprice. Might be even better since they wont have to sell the juicer at a loss
then that would just be selling unpasteurized juice.
8:44 Juice wasn’t the only thing getting squeezed at those concerts
True haha alcohol too
@@Dylan-Quincy no almost a dozen people were squeezed to death due to bad crowd managment
@@Dylan-Quincythey died in agonizing pain listening to the screams of hundreds
💀💀💀
💀💀💀
I mean he DID become the Steve Jobs of Juice; He made an overpriced, overly designed thing, that you could get for a tenth of the price anywhere else.
I love a good apple bashing but the Macintosh, iPod and iPhone were pretty groundbreaking, and nothing you could get anywhere else. The Xerox Alto for example was also a lot more expensive than the Macintosh. Steve Jobs knew how to design products!
Of course now apple is a hipster shitshow that somehow managed to convince people that paying 1300€ for a phone is acceptable. But don't hate on mah man Steve!
@@Schindlabua The original iPhone was almost 1 grand, because it was linked to a two year contract with phone carriers. The later 3G was around 750 dollars combined, and that had a plastic back… nowadays apple is selling much higher quality aluminum phones with the newest chips for 400, much less than the OG days. Using a company’s most expensive phone as a martyr isn’t a good argument, Samsung has similar priced phones at that storage size.
@@oliveoiI The iPods were still a great thing. Managed to offer something no other company had at the time, and was able to stay ahead of the competition. And in some way they invented the modern smartphone (but not the idea), They also didn't invent the tablet, okay maybe they did with the Newton, but that thing also wasn't successful.
But I totally agree. Macs of old did offer something for the cost, often quite fast machines with a well rounded content creation suite, but that Apple is long gone. Now it's all about the image and not the product.
I did like the iPod though. Was real groundbreaking.
This is one of the funniest Silicon Valley product disasters I've ever heard. I'm surprised I hadn't known about it sooner. Terrific vid, Vince. I love all the funny cut-out animations you sprinkled throughout.
AvE did a teardown of one of these, and it's worth watching. Incredibly over-engineered machine. It's just about the most impressively high quality dumbass idea you'll ever see.
9:33 brilliant editing!! . subscribed.
0:50 I’m living for Zuck’s mom hips
🤨🤨🤨
@@hamsa5829 you heard what he said
İsnt zuckerberg lizard though?
What about Zuck's mom's hips?
There is always a bigger fish @@crimsonstrykr
Never dissapoints! Never heard about this dumpster fire of a company. Thank you. Xmas came early!!
Mark my words, this channel will get 1 million subs and we will be a witness to this testament
My comment had no reason to go this hard
3:34 Considering that Steve Jobs, tragically, tried to consume just fruit and vegetables to cure his cancer, I think the problem wasn’t that he *thought* he was like Steve Jobs, but that he *was* like Steve Jobs.
The juicer wasn't overengineered, it was vastly underengineered. As they say, anyone can build a bridge, but you need an engineer to build a bridge that barely holds. As you confirmed, my guess on what went on it that the maker had an idea on how it would be done and proceeded to ignore the actual technical people he had making the machine.
I'm astonished that the build cost per unit for a machine which literally just squeezes a pouch was $750
th-cam.com/video/_Cp-BGQfpHQ/w-d-xo.html
That's a teardown video of one. It's _insane_ how much work they put into this thing.
AvE took one apart and it was insanely overbuilt. So someone either ripped them off or the engineer wasn't told no.
Imagine working for years on an invention, almost blowing your house up and having your ego grow so large that you think you're the second coming of Steve Jobs only for a TH-cam video to end your whole career.
Apple computer was made by Steve Wozniak... Steve Jobs was just perfect at finding real engineers to make job that you want to sign with his name and then he was amazing at sellings that as something amazing that would somehow explain the huge pricetag on the device.
In this case the guy was actualy delivering something super expensive and instead of sucking talented people in he was sucking them out with his "i am the new Steve Job" crap.
@@Bialy_1 Bill Burr said it is best. Look up Bill Burr Steve Jobs. I'd say he hit the nail on the head
I remember seeing AvE's video of him taking one of these things apart, and it's insane. The level of craftsmanship inside isn't normal.
At least in his follow-up video he turned it into a somewhat useful invention.
I always hate projects like this. The kind that sought to make simple things abstracted and proprietary. Things like the cartridge coffee maker, or things similar to that.
When the cartridge ceased to be produced, the machine will effectively be useless.
Add to this the guy who opened a kickstarter for an automated pantry, only to not realise he had just reinvented the vending machine until _after_ the hate started rolling in.
Worked on the food safety testing of the pouches before it was even released, press cost over $1000 before release, they brought the presses in let us try some. we all thought "hey this is decent" then they told us the price of the machines and we lost it xD then we heard that they shit the bed as soon as they were officially released and we lost it again xDD
We gotta get this guy some more subscribers.
I remember that. I wonder how that robotic chef stove thing turned out. It looked interesting, but I can't imagine it being practical.
If you are wondering, yes, all investors knew you could just squeeze the bag.
But they thought the public was stupid enough to buy into the gimmick.
When the article came out and they realized people made this into bigger a deal than they thought, that's when they all jumped boat.
Gosh, I didn’t think it was possible for a company to fail so badly at literally everything.
Clearly the result of completely insane leadership.
Did no investor ask, "But what about juicers and mixers that have literally existed for over half a century?"
Because the packet solving the "mess" problem really isn't a good selling point.
We've had coffee makers for a long time, but that didn't stop Kureg from making a successful machine that only accepted coffee from their pods. This machine is essentially a Kureg machine for juice, except stupider.
@@foxymetroid i think you’re right. The idea of a juice subscription is not bad and I’ve actually heard of many others ones (like daily harvest for example) The main issue was the price tag for the . People felt stupid at the thought of splurging on a machine when the exact same result could be achieved even faster and easier purely by hand
@@hillary96renteria82 Yup, every time I'm at a restaurant that offers fresh pressed juice, I see the reason why this company failed. All they needed to do is offer exactly that kind of product at a cost affordable for people at home.
This editing 😂😂😂😂 BrutalMoose would be proud! Subscribed!
Something I think that's important to remember is, no matter how silly Juicero was, it is emblematic of the problem with Silicon Valley, not an outlier. Almost all companies and products from Tesla to Uber to Crypto are way overvalued and not making money. They make no sense and the only thing keeping them afloat is VC funds. The only difference is the common person could see how dumb Juicero was and point it out. Most people aren't able to look behind Uber and go "wait you aren't making money?"
Yeah great example you have there in Tesla. /s
Agree but how the hell does Tesla fit into any of this.
@@uhadonejob Tesla currently has a market cap larger than the entire car industry despite producing a demonstrably worse car, far less of them than any other car manufacturer, and constantly failing on promises and product. The only thing holding it up is hype and government subsidies.
@@CosmicCubensis imagine deciding to move the speedometer to where the gps would be
@@CosmicCubensis Demonstrably Worse?
They're essentially the fastest non-supercar out there at lower prices.
They can drive themselves to you in a parking lot. They have one of a kind Self Drivong.
"Subjectively Worse" is more accurate
I remember meeting them way back in 2016 I thought they were on a whole nother level from our small company. Every question we asked would be answered with 'classified'.
Turns out they had nothing lol.
Doug Evans: I dont want to poison people with out of date juice
Also Doug Evans: buy my dirty unfiltered water
i think he just went more insane as time went on
He was the Steve jobs of juice. He took a product you could buy for a kind of expensive price, and made it 4 tines that. And he made it look sleek, and thin. And sold subscriptions to it.
Kinda like apple..
if the plan was always to profit off of the juice while losing money on the machine, wouldnt a boujie juice bar be the best idea first? Set up a few stalls in high end malls and corporate offices and sell bags that the employees will use whatever shitty machine to juice it. Since it would be proprietary machinery it doesnt need to be simple or appealing and that instantly removes the barrier to entry for customers while allowing you to profit more.
Next logical step would be the subscription service where you could get them delivered or just an app that gave you 5 free packs a month redeemable at any shop for a subscription or something along those lines which would be so much simpler for the consumer and cheap to maintain, plus it would simplify supply lines since now the race to keep the fruit fresh since now you have complete control over that side instead of relying on timely shipping to consumers.
You could then use this revenue to make returns for investors and fund the creation of the commercial machine, which would now actually have demand because you have loyal customers who may want this at home (same way coffee shops sell at-home coffee at a premium)
You're on to something!
i watched AvE’s teardown of that thing and as an engineer lemme tell ya, $750 cost per unit to manufacture is absolute BARE minimum. i wouldn’t be surprised if it pushed a thousand dollars to make.
Why
@@howtorawk It was a 10 ton press that could sit on a counter.
Fun fact. Juicero pouches only had an approximate 6 Day Life span before spoiling. Funner fact it takes 7 to 8 days for my bank, that is a 15 minute walk from my house, to deliver me my monthly bank reports.
Effectively, you could never get it fresh in shipping. You had to buy it in a store. So the subscription service couldn't work.
What does your bank have to do with it?
I love the stupid way the stock photos get animated with sound effects, like at 10:44 and 10:48. It's just goofy, love that style
They hired the most insane man possible to be a CEO and really got shocked that it didn't work out
He was a graffiti artist which is akin to An MIT doctorate.
But he was REALLY PASSIONATE about juice.
he hired himself
@@abelq8008 as it turns out, enthusiasm can only substitute for skill so far. You wouldn't hire an axe murderer for military general after all, no matter how much they really like killing.
Imagine if instead of being a "juicer" company, they were just a "juice" company that would deliver sanitary, hassle free cold press juice to your home in normal packets....
They could then make an actual juice dispenser that you fill up once a week and drink from everyday lol
Cant you just get juice from the store?
or a transportable reseable, reusable container easy to hold in your hand...
@@lessgo8738 not complicated enough
@@djaskfjkasd Those already exist
@@OmegaGamer04 I think that was their entire point in describing it in that specific way.
This is by-far the most underrated channel on TH-cam.
Fascinating - talk about the Peter Principle. I've seen many of these videos - very compelling, entertaining, witty, and informative. Keep up the good work🎉
The amazing thing is - a delivery service of bags that become instant high quality juice via hand pressure is a really good idea. You could even market the thing as a hand-strengthening excersise that itself makes the juice you cool down with!
$35 a week for just five juices is a little steep, but if you focused all the juicer development money on smoothing out your distribution systems, you could bring that cost down - plus, this guy was targeting rich silicon valley jags anyway
But then you couldn't claim to be a tech pioneer
BUT COME ON! INSTANT HIGH QUALITY JUICE AT HOME, AT THE GYM, OR ON A HIKE
With the amount of investment capital he had, he could have made something that ran a modest profit at least
Am I sensing a collab between Vince Vintage and Internet Historian in the future ? The Video productions, the quality, the memes, the relevancy of both are impeccable.
I love AvE's take on the Juicero as he was gutting one: "This thing is just an onion, layer after stinking layer until there's nothing left but tears."
Dude I was just reading on Matthew of Paris (don't ask how I got there on Wikipedia) and look who's little self portrait pops up at 2:52 haha you rock!
It's insane to me that people even needed those viral videos to realize how stupid this product was. Even if the bags were impossible to be juiced by hand, why would somebody buy a $200 to $700 machine that literally just empties the contents of a juice packet into a glass?
I mean it was a 10 ton press that did actually squeeze juice from fruit and vegetables. The machines were sold at a loss too.
Price people are willing to pay for convenience is astounding
Awesome video as always mate. Especially the extra animations you put into this one. Also hope you do more videos on the wacky world of Silicon Valley.
I mean, this guy does seem a lot like Steve Jobs, actually: sell a horrendously overpriced machine that only operates the software/juice that you say is okay, trying to convince others that it's better than machines that sell for half the price but can do vastly more.
The only difference is that Jobs was successful in his fraud.
That was only really true after Windows 95. Prior to that, Apple was unmatched as a desktop publishing system, it was *the* computer to run Adobe's software on, and it even had one of the earliest desktop Laser Printers - with networking functionality.
Eventually, PC hardware caught up, and Windows followed not long after, offering everything MacOS could do, and more. But dismissing everything Apple does as fraud is pretty laughable. Especially since just about every other tech company has the same problem with at least some of their products.
@@watchm4ker
It wasn't even the hardware, the Motorolla and Power PC architectures have no inherent advantage over x86. it was all about that software. But, also back then Apple was a niche product, and in that era their computers COULD be worked on (though doing the different micro-architecture thing did put them at a disadvantage on accessory support. It's really during the Jobs-2 era that apple went completely nuts with their worst tendencies
Apple was successful and innovative for quite a while. Later on, without Jobs, stuff went downhill, while he was working on his new company NeXT, in the end Apple bought that company for their Unix-based OS as alternative to their project to replace Mac OS 7/8/9, brought Jobs back on board and was successful again with iMacs, iPods, etc. especially in the content creation niche. It was only after Jobs died, that they went into underspecced, overpriced, badly constructed machines with no way to repair. And nowadays their stuff is more about the marketing and image that it comes with than about what it can do. But I must admit the M1 is quite a good chip.
No, I'm not telling any mac gospel, and sure am not defending Steve Jobs. It is just that he was a designer that always needed someone on the technical side to put him back to reality.
No right mouse click! Think different... 😂😂😂
Jobs created a actual revolutionary machine, unlike juicero which just squeezes...
Jobs is the reason we have smartphones today or everyone would still be typing on those keypads idk
it is only without jobs that apple went downhill and is the money milker we know today
Personally if i was the ceo of juicero, I would focus more on the juice packs and market them more rather than the machine itself . For the machine, I would really market it as attractive and make it more affordable.
Ah yes, because Ivanka Trump and Travis Scott are exactly what I think of when I think of a tech health scam! Great idea Mr. Juiceman!
To be fair Travis Scott is the first I think about when I hear squeezing something with deadly force to get juice out. You could name a new drink after him: Astro Juice.
I remember watching a vid of someone reviewing the juicero, they literally had two pouches, one went in the machine, the other they cut the top off.
It was quicker, and obviously cheaper, to just squeeze the juice out into a glass by hand lol.
Who in their right mind would have thought that the Juicero would be a great product.
Everyone who gave the juicero the green light drank that expired juice
I love watching your videos because they are the best documentarys on TH-cam.
Honestly, if they lust made the juice pouches and marketed them as self squeezable juice, and didnt go with the machine, they mightve been big