CORRECTION: We made a mistake in post production; at 3:40, I'm talking about *from names* , but we're giving examples of *_from email addresses_* . Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft. Sorry about the confusion!
Confronting email marketing glitches? Cold email is a potential lifeline. Using Filter Bounce for half a year now, the precision in validating email domains like AOL and Yahoo has been mind-blowing. It keeps verification accurate and costs minimal. For $10 a month, the return justifies the spend. If you want a solid solution for bounce management, this deserves a shot!
Emoji's work folks. It'll increase open rates big time. Also, definitely make sure that the subject lines are short. Used to be in Business Development for a SaaS startup.
Hii. Great content. What would be your opinion on like 3% email ctr and 56% open rate, but no purchases? considering your email list is built out of people who have already purchased at least once or subscribed recently, and the email list is cleaned, etc. Sending quality content... -.- ? Thank you!
🎯 Key Takeaways for quick navigation: 00:54 💌 Low open rates in email marketing can be improved by optimizing subject lines, using informal language, and smart segmentation to engage the right audience. 06:09 🖱️ Low click rates can be enhanced by effective segmentation, proper subscriber collection methods (avoiding giveaways or purchased lists), clear email design focusing on clickable elements, and limiting calls to action. 11:25 🚪 High unsubscribe rates can be mitigated through precise segmentation, relevant email content aligned with audience expectations, and providing communication preferences to subscribers. 15:18 🛑 High spam complaint rates can be minimized by collecting email subscribers ethically, maintaining a clean list through regular purging, and consistently sending valuable, relevant emails that align with audience interests and expectations. Made with HARPA AI
Mam i got bored doing efforts in email marketing. I stopped doing it almost one month. It is very hard for newcomers specially who are interested for outside clints. Please read my comment
Hey Andy, sorry to hear that! What specifically made you stop / what’s your biggest challenge? I know that when your brand is small, the hardest part is usually growing your list. It’s especially hard because you actually need to master another skill at the same time, and that is getting traffic to your website (because your email grows from your traffic). Is that what you’re currently struggling with?
Sorry for late reply. I stopped because I worked for others as a freelancer i found most of the client were not interested, some cheated me they didn't paid for my work. Sometimes I don't find any work or client. I desperately need support in email marketing, can you help me if possible please reply
The more marketing problems you spammers have the better and if your emails manage to end up in my inbox I'd consider your service/product as shady, click "mark as spam" and never trust you or your organisation forever more. My advice: Don't listen to these videos and don't send marketing emails.
Of course, because no one would willingly subscribe to a marketing mailing list. Maybe a checkbox was automatically ticked when we register for something or they add us when we only want useful emails, either way, we are only subscribers through trickery.
The only mailing lists I've subscribed to are those I've explicitly searched for, for example, to keep updated with my favourite sports team. Popups are an annoyance and we are programmed to be further annoyed by certain buzz words, such as "discount." A lot of us close these popups straightaway without even reading them first. Put yourselve in the consumer's shoes. Aren't you irritated by popups? I care more about long-term budgeting instead of saving a few pennies for the first few months of a service. So yes, I'd never subscribe to receive discounts.
@@chaslington I hear you! I personally do subscribe to receive discounts and marketing emails from brands. Popups don’t annoy me if they only show up once. If I’m not interested, I close them, it’s easy enough. When popups keep showing up after I close them, that’s when it’s annoying to me - but as a marketer I never do that and never recommend it to brands we work with. Most people do close popups, but those who subscribe find value in saving through a discount and/or hearing from that brand. In my videos I always say that as a brand, you need to provide something useful in every single email you send to subscribers, that’s the foundation of good email marketing.
Ah, that's so cool to hear, Kshitij! We don't have a discord yet. I have a newsletter you can join, but I know you're looking for more of a community. Do join the newsletter, though - that way, when we launch a community, you'll be the first to hear!
CORRECTION: We made a mistake in post production; at 3:40, I'm talking about *from names* , but we're giving examples of *_from email addresses_* . Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft.
Sorry about the confusion!
This is a great video. Easy to understand and lots of actionable items to improve email success rate.
As always, outstanding content! I'm shocked this channel doesn't have WAY more subscribers. Please keep the good stuff coming, Kacey! 🙏
Thank you, Sami! I’m wondering the same thing, too 😂😂
But seriously, thanks for your support!
The direction to be sure that the most important stuff is "above the fold" -- so good! Thank you!
A thousand thanks, Kasey. It's awesome.
Yay! Great to hear. Thanks for commenting!
Confronting email marketing glitches? Cold email is a potential lifeline. Using Filter Bounce for half a year now, the precision in validating email domains like AOL and Yahoo has been mind-blowing. It keeps verification accurate and costs minimal. For $10 a month, the return justifies the spend. If you want a solid solution for bounce management, this deserves a shot!
Emoji's work folks. It'll increase open rates big time. Also, definitely make sure that the subject lines are short. Used to be in Business Development for a SaaS startup.
Yes, I agree.
Hii. Great content. What would be your opinion on like 3% email ctr and 56% open rate, but no purchases? considering your email list is built out of people who have already purchased at least once or subscribed recently, and the email list is cleaned, etc. Sending quality content... -.- ? Thank you!
please Kasey can you do a tutorial on how to set up klaviyo email and flows
Hey Youssef, we have a tutorial on how to set up Klaviyo campaigns here: th-cam.com/video/AsKyGLdBNug/w-d-xo.html
the tutorial on how to set up flows is coming in a couple of weeks!
🎯 Key Takeaways for quick navigation:
00:54 💌 Low open rates in email marketing can be improved by optimizing subject lines, using informal language, and smart segmentation to engage the right audience.
06:09 🖱️ Low click rates can be enhanced by effective segmentation, proper subscriber collection methods (avoiding giveaways or purchased lists), clear email design focusing on clickable elements, and limiting calls to action.
11:25 🚪 High unsubscribe rates can be mitigated through precise segmentation, relevant email content aligned with audience expectations, and providing communication preferences to subscribers.
15:18 🛑 High spam complaint rates can be minimized by collecting email subscribers ethically, maintaining a clean list through regular purging, and consistently sending valuable, relevant emails that align with audience interests and expectations.
Made with HARPA AI
👏
Nice video
🎉
Great
Thanks!
👍👍👍👍
Mam i got bored doing efforts in email marketing. I stopped doing it almost one month. It is very hard for newcomers specially who are interested for outside clints. Please read my comment
Hey Andy, sorry to hear that! What specifically made you stop / what’s your biggest challenge?
I know that when your brand is small, the hardest part is usually growing your list. It’s especially hard because you actually need to master another skill at the same time, and that is getting traffic to your website (because your email grows from your traffic). Is that what you’re currently struggling with?
Do you have an ecom store you wanna try email marketing for? Or are you learning it as a skill to provide to others?
Sorry for late reply. I stopped because I worked for others as a freelancer i found most of the client were not interested, some cheated me they didn't paid for my work. Sometimes I don't find any work or client. I desperately need support in email marketing, can you help me if possible please reply
The more marketing problems you spammers have the better and if your emails manage to end up in my inbox I'd consider your service/product as shady, click "mark as spam" and never trust you or your organisation forever more.
My advice: Don't listen to these videos and don't send marketing emails.
So if you subscribe to a brand’s email list and then their emails end up in your inbox, you’d mark them as spam?
Of course, because no one would willingly subscribe to a marketing mailing list.
Maybe a checkbox was automatically ticked when we register for something or they add us when we only want useful emails, either way, we are only subscribers through trickery.
@@chaslington so you’ve never subscribed to a list through a popup on the website? To receive a discount, for example?
The only mailing lists I've subscribed to are those I've explicitly searched for, for example, to keep updated with my favourite sports team.
Popups are an annoyance and we are programmed to be further annoyed by certain buzz words, such as "discount." A lot of us close these popups straightaway without even reading them first. Put yourselve in the consumer's shoes. Aren't you irritated by popups?
I care more about long-term budgeting instead of saving a few pennies for the first few months of a service. So yes, I'd never subscribe to receive discounts.
@@chaslington I hear you! I personally do subscribe to receive discounts and marketing emails from brands. Popups don’t annoy me if they only show up once. If I’m not interested, I close them, it’s easy enough. When popups keep showing up after I close them, that’s when it’s annoying to me - but as a marketer I never do that and never recommend it to brands we work with.
Most people do close popups, but those who subscribe find value in saving through a discount and/or hearing from that brand. In my videos I always say that as a brand, you need to provide something useful in every single email you send to subscribers, that’s the foundation of good email marketing.
Hey do you guys have a discord or anything would love to join and give value and learn value
Ah, that's so cool to hear, Kshitij! We don't have a discord yet. I have a newsletter you can join, but I know you're looking for more of a community.
Do join the newsletter, though - that way, when we launch a community, you'll be the first to hear!
@@KaseyLuck how would I be able to sign up
@@kshitijghawali1383 here (you'll get the freebie and will also join the list): luckandco.agency/subject-lines-ecommerce-freebie
I can't click on it