cheyenne cassidy
cheyenne cassidy
  • 40
  • 222 562
Noam Chomsky Manufacturing Consent: The 5 Filters Explained
Noam Chomsky and Edward Herman's book Manufacturing Consent: The Political Economy of the Mass Media is a must read book for any Communication Studies student. It provides a model that predicts the type of stories that will be reported in the Western mass media. The model doesn't try to argue that the media produces stories that are convincing. It only argues that the stories that make the news serve the interests of the rich and powerful that own the news.
More importantly, this model is a tool that we can all use today to understand why we see certain stories and why other stories are excluded from the news media.
Timestamps:
0:00 - Introduction
4:00 - Filter 1: Size, Ownership and Profit Orientation of the Media
7:12 - Filter 2: Advertising as a License to do Business
11:00 - Filter 3: Sourcing Mass Media News
14:05 - Filter 4: Flak and Its Enforcers
15:25 - Filter 5: Anti-Communism as a Control Mechanism
20:22 - Conclusion
#manufacturingconsent #massmedia
มุมมอง: 1 833

วีดีโอ

Deep Dive into JD Vance's Connections to Big Tech Before the Vice Presidential Debate
มุมมอง 270หลายเดือนก่อน
JD Vance has been an interesting selection for Republican Vice Presidential nomination for the Trump campaign. It represents the deepening ties between the Trump camp and a growing movement within Silicon Valley promoting technolibertarianism. Technolibertarianism espouses the removal of federal agencies and anything else that would come in the way of technology and its startup founders from bu...
A Semiotic Analysis of Donald Trump: The Man & The Brand
มุมมอง 1.2K2 หลายเดือนก่อน
Donald Trump has been building the Trump brand since the 80s. He started off as a luxury New York real estate developer and then became synonymous with wealth, luxury and business success. Despite the ups and downs of both his professional and private life, the Trump brand has been resilient in its brand associations. That is until Trump began President. This video is a breakdown of how exactly...
The Secret Behind Penelope Feathering's Glow Up | Bridgerton Season 3 | Polin Analysis
มุมมอง 1.8K6 หลายเดือนก่อน
Penelope Featherington is back for Season 3 of Netflix's Bridgerton and she's this season's romantic lead! Penelope is looking to get married and appears to have moved on from her childhood crush on Colin Bridgerton. She also is no longer friends with Eloise Bridgerton which will leave a major void in her life. I'm excited to see how Penelope leans into her Lady Whistledown persona now that she...
I Answer Your Communication Studies Questions | Q&A
มุมมอง 50811 หลายเดือนก่อน
Hey guys, I was scrolling through my 'not yet responded' comments and found some gems! I wanted to make this video because I felt like they needed a video response. Sometimes I get the same question multiple times which tells me I didn't do a great job explaining the topic in my video! Other types it's a super unique question but I know others could benefit from the response. So I've decided to...
A Day In the Life of a Marketing Manager | Customer Visit | Medical Device Marketing Manager
มุมมอง 508ปีที่แล้ว
Hey everyone, I'm excited to start sharing more vlogs about my life as a marketing manager for medical devices. Business to Business (B2B) marketing is very different from the marketing I learned in school. And marketing medical devices, in a highly regulated industry, adds another layer of complexity. In this vlog I go on site with my sales rep Cassie. We tagged team a couple of meetings at on...
7 Tips for Starting University | What to Expect in Your First Year | What I Wish I Knew About Uni
มุมมอง 233ปีที่แล้ว
Starting university can be very daunting. I know I had a pretty big learning curve that took a while for me to figure out. That's why I made this video! These are the things I wish someone told me when I was starting university. And know that I've started my MBA, I was reminder of all of these little things that you have to think of when you're a student. I hope this video is helpful! Don't for...
AI Proof Digital Marketing Jobs | How AI will change Marketing Careers and What To Do About It
มุมมอง 548ปีที่แล้ว
I'm making a follow up video to my entry level jobs for communications majors video. I made that video 2 years and a lot has changed since then. I know there is a lot of dooms day talk about AI and ChatGPT but, personally, I think its all hype. AI will definitely change digital marketing but mostly by making marketers more productive. So I made this video to give a heads up on what to expect go...
Stuart Hall's Encoding and Decoding Explained
มุมมอง 6Kปีที่แล้ว
this video wraps up my discussion of semiotics. Stuart Hall's work on encoding decoding really launches semiotics into cultural studies and that's where I want to take you next. Encoding and decoding attempts to connect the very linguistic practice of semiotics with the very tactile experience of discourse. Discourse is a theory by Michel Foucault that tries to understand how language effects h...
Barbie Movie Review: Feminism, Capitalism and Unrealistic Beauty Standards. Is Barbie a Feminist?
มุมมอง 2.5Kปีที่แล้ว
Hey everyone! So I never pegged myself as a Barbie fan but all the hype surrounding this movie made me want to participate. Here is my review of The Barbie Movie 2023. I thought it was really funny, despite its heavy Mattel corporate marketing. I think Greta Gerwig did a great job with a very limited script and topic. Gerwig and the start studded cast did a great job making this movie worth wat...
Tips for Graduating from University | My Advice for New Graduates
มุมมอง 316ปีที่แล้ว
I make a lot of videos on this channel about doing a communications degree but I wanted to follow up about what happens after graduating from university. I had a very clear plan laid out for myself graduation but nothing that I wanted to happen panned out. This was very frustrating for me but it taught me a lot about career planning and that what I want to share in this video. 00:00 Introductio...
The 3 Communication Models for Communication Studies | Linear, Transmission and Transactional
มุมมอง 2.9Kปีที่แล้ว
This is video 3 of my series in foundational theories of a communication degree. Communication models are how semiotics makes the jump to cultural studies. The study of signs only explains how codes are used to create signs but communication models help us understand the process of communicating codes between multiple entities to share meaning. If you haven't already watched the semiotics and r...
Stuart Hall Representation Theory Explained - This Is Why Representation Theory Matters
มุมมอง 9Kปีที่แล้ว
This is a cornerstone video if there ever was one. Stuart Hall is a titan in communication studies and everyone comes across his cultures or readings somewhere in communications degree. Representation theory is what brought semiotics to life. Without it, semiotics would have remained the study of static symbols and words. With it, semiotics becomes the foundational building blocks for understan...
Semiotic Analysis | Ferdinand de Saussure & Charles Sanders Pierce Theories Explained for Beginners
มุมมอง 13K2 ปีที่แล้ว
Semiotics (also known as semiology and less commonly as semiosis) is the study of signs. Signs are representations of actual objects, actions or ideas of this world. Understanding the how signs are created to produce meaning is an important part of cultural studies. 0:00 - Intro 0:21 - Semiotics - The Basics 1:57 - Ferdinand de Saussure 2:22 - Signifiers & Signifieds 3:50 - Producing Meaning 5:...
What I've been up to and what I'm uploading next!
มุมมอง 3382 ปีที่แล้ว
What I've been up to and what I'm uploading next!
This Communications Major has 4 Multi-Million Dollar Companies
มุมมอง 1K2 ปีที่แล้ว
This Communications Major has 4 Multi-Million Dollar Companies
A Day in the Life of a Marketing Coordinator + Advice from my Boss on How to Get a Job After School
มุมมอง 12K2 ปีที่แล้ว
A Day in the Life of a Marketing Coordinator Advice from my Boss on How to Get a Job After School
Using a crisis to cover up 20 years of mistakes | How America reported on the Afghanistan Withdrawal
มุมมอง 3503 ปีที่แล้ว
Using a crisis to cover up 20 years of mistakes | How America reported on the Afghanistan Withdrawal
Make sure you add some neoliberalism when you talk about capitalism | I don't dream about labor
มุมมอง 17K3 ปีที่แล้ว
Make sure you add some neoliberalism when you talk about capitalism | I don't dream about labor
DO THIS if you're over social media | What happened when I deleted social media
มุมมอง 3.8K3 ปีที่แล้ว
DO THIS if you're over social media | What happened when I deleted social media
Dos and Donts of Resume Writing for Communication Majors
มุมมอง 2.9K3 ปีที่แล้ว
Dos and Donts of Resume Writing for Communication Majors
How they need each other, the media's treatment of Meghan Markle and the Meghan and Harry interview
มุมมอง 7143 ปีที่แล้ว
How they need each other, the media's treatment of Meghan Markle and the Meghan and Harry interview
Colorism, Black masculinity, strong Black woman trope | Coming 2 America Review
มุมมอง 1.9K3 ปีที่แล้ว
Colorism, Black masculinity, strong Black woman trope | Coming 2 America Review
EVERYTHING YOU NEED TO KNOW ABOUT MEDIA STUDIES | What is media studies? Is it a useless degree?
มุมมอง 23K3 ปีที่แล้ว
EVERYTHING YOU NEED TO KNOW ABOUT MEDIA STUDIES | What is media studies? Is it a useless degree?
Apple Wins. Facebook is DONE | Apple and Facebook Privacy Battle
มุมมอง 1.1K3 ปีที่แล้ว
Apple Wins. Facebook is DONE | Apple and Facebook Privacy Battle
Rich People are BIG MAD about this! Gamestop Stock Explained for Dummies
มุมมอง 3163 ปีที่แล้ว
Rich People are BIG MAD about this! Gamestop Stock Explained for Dummies
What is the difference between a Communications degree and a Marketing degree?
มุมมอง 13K3 ปีที่แล้ว
What is the difference between a Communications degree and a Marketing degree?
Entry-Level Communication Jobs | How to land your first job after graduation
มุมมอง 45K3 ปีที่แล้ว
Entry-Level Communication Jobs | How to land your first job after graduation
From EI to Living My Best Life | Life After Graduation
มุมมอง 1.2K4 ปีที่แล้ว
From EI to Living My Best Life | Life After Graduation
TUITION INCREASE DURING COVID-19 | Why is university so expensive Part 2
มุมมอง 1594 ปีที่แล้ว
TUITION INCREASE DURING COVID-19 | Why is university so expensive Part 2

ความคิดเห็น

  • @intrin3t_3ncrypt3d
    @intrin3t_3ncrypt3d 3 วันที่ผ่านมา

    I appreciate the thoroughness of each point you made! It brought me clarity as my head was spinning in a cloud of oppositional confusion : D

  • @sum808s
    @sum808s 3 วันที่ผ่านมา

    You hit the nail on it!! Working in advertising within a news organization and peeped this, insidious!

  • @TeganConklin-fr3it
    @TeganConklin-fr3it 15 วันที่ผ่านมา

    I love your videos, they really get me thinking. My question isn't necessarily connected to the content of this video but more to communications as a whole...My major is International Communications with a focus in Asian studies. I'm struggling to find a direction that might help lead to a career...is a degree like mine possible to make work in today's world of communications on the international stage?

  • @Cre8ivemindznanobusiness
    @Cre8ivemindznanobusiness 16 วันที่ผ่านมา

    Thank you, awesome information, really helpful.

  • @rostgrassfieldland8540
    @rostgrassfieldland8540 18 วันที่ผ่านมา

    She is wonderful ❤❤If you never read a book by Chomsky this book will open your eyes !

  • @alignmentunknown3156
    @alignmentunknown3156 19 วันที่ผ่านมา

    I think it's useful to think of "think tanks" as lobby groups, because the former gives them an air of intellectualism, but the latter is actually how they function. Great video. Glad i found your channel.

  • @fuzzyfaisalgmail
    @fuzzyfaisalgmail 20 วันที่ผ่านมา

    While watching your video a question popped up in my mind: How about combining combining media studies with a diploma in marketing? Could this be a career defining choice?

  • @supersam1914
    @supersam1914 23 วันที่ผ่านมา

    So much information is actually unverifiable. For that reason I believe it to be a healthy practice to assume the negative when given information as pessimistic as that sounds . In regards to wealth disparity which you spoke of towards the end of the video . I believe that is more of a feature of the monetary system itself . Where credit can be continuously expanded and those that qualify for that capital will benefit from it most . Affecting the cost of living in a negative manner . To your final point regarding voting 🗳️. I couldn’t disagree more . I think if democracy is something that you value the power of the jury and your individual vote in a trial is the only vote that means anything . It is your only actual say as a citizen regarding actual laws and how they are implemented. Jury nullification I believe is something we should all talk about regardless of political leanings.

  • @shushunk00
    @shushunk00 26 วันที่ผ่านมา

    3:00 Its after 2010 ,when china started to spend their previously highly exploitated workers (employed by the western multinational companies) on their public infrastructure and nationalising their indistries or having a government stkae in private companies, so now its anti china sentiment (its bipartisan), anti russia sentiments are mostly from liberals voters , democrat party officials, loyalists ,not from the republican side.

  • @nateux8267
    @nateux8267 26 วันที่ผ่านมา

    I think your content is of higher quality than your presentation is making it seem. Audio is more important than video. Not sure what you use for video production but you need to process your audio to address the room noise, the echo the of that room. It needs to sound less like you're talking across the room and more like you're here telling me something.

    • @itscheyennecassidy
      @itscheyennecassidy 17 วันที่ผ่านมา

      hey thanks for the feedback - any suggestions for mics?

    • @nateux8267
      @nateux8267 14 วันที่ผ่านมา

      ​@@itscheyennecassidy a good mic will help but it's more of an audio processing issue... you could use a shotgun mic pointed at you or what I do is use a DJI wireless with a lavaliere mic like you might do in an interview. Check out @podcastage for affordable mic options, he's reviewed just about everything but more importantly find out how to use your video processing software (davinci resolve/premier) which have free or paid plugins or just audio processing software. You're on youtube and there's a lot here on how to remove room noise or how to remove room echo with whatever software you choose.

  • @moma8956
    @moma8956 26 วันที่ผ่านมา

    Add an Israel/Zionism Filter. If it's critical of Israel or makes Israel looks bad

  • @rotteneggconcept
    @rotteneggconcept 27 วันที่ผ่านมา

    Edward Bernays propaganda is also critical to understanding Manufacturing Consent, It is brilliant that you made some points I wasn't exposed to before, especially using filters to limit information, I agree with you the news cycle is too extreme with newspapers you had the entire week to digest the news and wait for Sunday or Monday for a new news cycle

    • @itscheyennecassidy
      @itscheyennecassidy 10 วันที่ผ่านมา

      everything has sped up and there’s also more information leaving no time to process anything

  • @piotrkozowski1226
    @piotrkozowski1226 27 วันที่ผ่านมา

    Hi Cheyenne, really liked your video. Your voice seems to be heard only in left channel tho

    • @itscheyennecassidy
      @itscheyennecassidy 17 วันที่ผ่านมา

      thanks for pointing this out! I found the editing error causing this so going forward you’ll be hearing me surround sound!!! 😊

  • @patrickmathay8684
    @patrickmathay8684 27 วันที่ผ่านมา

    Thanks for this

  • @Nathaniel-L96
    @Nathaniel-L96 27 วันที่ผ่านมา

    This is a great breakdown, thank you! And good to note the communism being replaced with Russia. I’d add terrorism to that list, too. The manufacture of consent today is only going to lead us into more war. Eventually we might even have Americans begging for the draft 🙃

  • @jfjoubertquebec
    @jfjoubertquebec 27 วันที่ผ่านมา

    Noam Chomsky manufactures consent and so do you :)

    • @poogle9368
      @poogle9368 27 วันที่ผ่านมา

      Please be normal.

  • @paulaalbuquerque4216
    @paulaalbuquerque4216 28 วันที่ผ่านมา

    is this on the book "Representation: Cultural Representation and Signifying Practices"????

  • @sonyjoseph5426
    @sonyjoseph5426 28 วันที่ผ่านมา

    Awesome . Keep it up

  • @villarojonuwel
    @villarojonuwel 29 วันที่ผ่านมา

    I've been anticipating your discussion on this communication theory. Excellent insights as always. ^^

  • @vvviolet2169
    @vvviolet2169 หลายเดือนก่อน

    Thank you so much for explaining so clearly! but I have a little question, is the skull an icon or an index? Because the picture looks like the real skull and I thinj just like the sign at the bathroom, when we see the sign of skull, we know it's very dangerous here🤔

  • @dee_selmore1
    @dee_selmore1 หลายเดือนก่อน

    Thank you

  • @ThembinkosiSibisi-gm5sd
    @ThembinkosiSibisi-gm5sd หลายเดือนก่อน

    Lemme get your number mama

  • @rjz9785
    @rjz9785 หลายเดือนก่อน

    Wow! This is an excellent video. I knew everything in the first half of the video, but the second half was really enlightening. I didn't realise how closely everything was tied together with Trump's campaign and big tech and bitcoin.

  • @IsaiahInHD
    @IsaiahInHD หลายเดือนก่อน

    Yup we’re doing great down south 🙃🙃

  • @skylarlamm280
    @skylarlamm280 หลายเดือนก่อน

    Literally the most helpful video I’ve watched on this topic thank you

  • @RolfTorsten
    @RolfTorsten 2 หลายเดือนก่อน

    The man is gross.

  • @antonweiland6384
    @antonweiland6384 2 หลายเดือนก่อน

    Cool video. Feedack: sound effects are too loud, s sounds very sharp. For that you can get a cheap pop cover for your mic or just put some fabric between you and the mic or keep some fabric around you out of the frame. Also you hear lots of background noise in your audio. You can get rid of a lot of it by using free audio software like audacity. You record a quiet recording of your mic picking up the ambient noise and use it in order to mute the background noise through all of your recordings. It´s super cheap ways to make your audio sound a lot better. I´ll just watch the video on my speakers as it is hard for me to listen to it on headphones.

  • @bombheadgames9565
    @bombheadgames9565 2 หลายเดือนก่อน

    Let's recap that first term th-cam.com/video/YxB6U64BBv8/w-d-xo.htmlsi=DO34UJ9U1MNdfCFy

  • @GreenRozes
    @GreenRozes 2 หลายเดือนก่อน

    Great job explaining this 😊 very much appreciated

  • @BlaznAzyn
    @BlaznAzyn 2 หลายเดือนก่อน

    His brand will be done pretty much if he loses. He’ll just go back to hawking trash to his followers. He now has more buyers for his Trump Vodka etc. That is if he doesn’t go to jail.

  • @93truewill
    @93truewill 2 หลายเดือนก่อน

    Another biased person who doesn’t even understand the American political system. I had hopes for this video. I thought blck people weren’t a monolith but all these blck women regurgitate the same stupidity.

  • @amandae7896
    @amandae7896 2 หลายเดือนก่อน

    This is really well done and I hope it gets more views!

    • @itscheyennecassidy
      @itscheyennecassidy 2 หลายเดือนก่อน

      Thanks so much! I appreciate that 💕

  • @transrightsdinosaur
    @transrightsdinosaur 2 หลายเดือนก่อน

    Looking forward to your analysis on this one!! ❤

  • @christopherleubner6633
    @christopherleubner6633 2 หลายเดือนก่อน

    500 for a few x rays and a cleaning is 🤪

  • @nthatuwasthandiwe-bw1ef
    @nthatuwasthandiwe-bw1ef 2 หลายเดือนก่อน

    can you please do the connotative and denotative analysis for me and thank you for the semiotic lecture it really helped 😍😍

  • @rowie6666
    @rowie6666 2 หลายเดือนก่อน

    You explained this so well!!!

  • @bestinaigbinosun8976
    @bestinaigbinosun8976 2 หลายเดือนก่อน

    please what would be the best degree to pursue if you want to create content?

  • @bestinaigbinosun8976
    @bestinaigbinosun8976 2 หลายเดือนก่อน

    so can you be a content creator or an influencer of your own is you study comms?

  • @bestinaigbinosun8976
    @bestinaigbinosun8976 2 หลายเดือนก่อน

    please cheyenne i wanted to know if the uni gives you practical hard skills to create the media you were intrested in. Do they teach you how to film, edit videos for social media and stuffs like that? thank you so much ❤

    • @itscheyennecassidy
      @itscheyennecassidy 2 หลายเดือนก่อน

      Hey, thanks for the questions. Uni didn’t teach me practical skills. Most of classes I took on film assumed I knew how to edit videos from the jump. Everything you need to know practically to be a content creator you can learn on TH-cam for free!

  • @fringefringe7282
    @fringefringe7282 2 หลายเดือนก่อน

    This is great!

  • @endingalaporte
    @endingalaporte 3 หลายเดือนก่อน

    I love this video. I can relate to it a lot, from France. We can benefit from these tips in France as well, where there is a lot of racism.

  • @msuliman7788
    @msuliman7788 3 หลายเดือนก่อน

    I faced that at work I was terminated form work for no reason just been black

  • @SimplyBrinny
    @SimplyBrinny 3 หลายเดือนก่อน

    this was so insightful! can you advise what you think in terms of if a strategic communications major is enough or should I minor as well in something like business analytics?

    • @itscheyennecassidy
      @itscheyennecassidy 2 หลายเดือนก่อน

      Interesting question. I think when it comes to strategic comms you need to understand why you’re communicating in the first place. Your communication isn’t in a vaccum so you should use your minor to compliment whatever industry you want to go into.

  • @endingalaporte
    @endingalaporte 3 หลายเดือนก่อน

    Love it !

  • @endingalaporte
    @endingalaporte 3 หลายเดือนก่อน

    love it !

  • @endingalaporte
    @endingalaporte 3 หลายเดือนก่อน

    love it, such an important concept

  • @carvingbell
    @carvingbell 3 หลายเดือนก่อน

    Hello Cheyenne, I liked your video presentation. I was leered into watching your visit because I thought you were going to expose Stuart Hall as a whistle blower on how he shared how the media portrays people of color and how the m media oppresses people of color. Stuart Hall was from an upper class society from the islands. On his graduate application to Oxford, he did not declare himself as Black, and was admitted into the master of communication program. There, he learned that the senior and chef editors jobs are to manipulate what gets produced and how. Although bright, students from state universities do the grunt work on editing, it's those from Stanford, Harvard, Yale, Cambridge, Oxford, and Eaton universities that are the senior editors that make the changes based on status. The writers or news reporters do the foundation work, then their work is edited to represent what was reported. Then the senior editors alter the original message to project a stigma to illustrate status difference. Stuart Hall blew the whistle on this construct and the media itself buried his story. BICS and CALP, the material the media wants people to know is in BICS format so that common people comprehend. To bury the information, CALP is used so that common (uneducated masses) give up after reading the first sentence. The secrets are written in advanced elevated language to detour common people from pursuing the hidden message. That's how secrets are able to be present in plain sight. Start Hall had to write in CALP in order to have his work published. Read between Halls lines. Again, great video.

  • @Taniga-w5v
    @Taniga-w5v 3 หลายเดือนก่อน

    Which subjects

  • @Taniga-w5v
    @Taniga-w5v 3 หลายเดือนก่อน

    Which subjects do l need to for qualifying mmc

  • @sizwemzamo8118
    @sizwemzamo8118 4 หลายเดือนก่อน

    Thank you, this is sensibly profound.