Angela Hursh
Angela Hursh
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Finally… Here’s the First Ever Email Benchmark Report for Libraries
#LibraryMarketing Show, episode 266
For the first time ever, libraries that email their community to promote their services have metric benchmarks!
I will discuss how this new report came about (spoiler alert: it was born out of my annoyance!) and how you can get your hands on it in this episode of The Library Marketing Show.
Plus we'll give kudos to a library that reached a whole new audience to promote their collection.
Thanks for watching!
Links in this episode
Email benchmarks report: m.ebsco.is/uhCCB
Kudos: www.manisteenews.com/news/article/library-offers-suggestions-stories-compassion-19853973.php
มุมมอง: 137

วีดีโอ

📂How a Simple Change to Your Library’s Website Can Impact User Engagement
มุมมอง 224วันที่ผ่านมา
#LibraryMarketing Show, episode 265 As you create content for your library's website, there is one tiny feature you should consider: how do your links open? Are they in a new tab or open in the same window? This decision will impact the experience of anyone visiting your library's online presence. I'll give you my advice... and then tell you why you might want to ignore it (!) in this episode. ...
How To Persuade Library Leaders To Take Your Marketing Advice
มุมมอง 19314 วันที่ผ่านมา
#LibraryMarketing Show, episode 264 Sometimes it can be very difficult to get your library leaders on board with your marketing ideas. I've got five tips that I've used to persuade senior leaders and supervisors, and I'm going to share them with you in this episode of The Library Marketing Show. Plus we'll give kudos to a library that received press coverage for a new outreach initiative at the...
Character development is part of what makes this book so good!
มุมมอง 3721 วันที่ผ่านมา
🚢I take Elin on every vacation. 60-second book review of “Five Star Weekend” by Elin Hilderbrand. #elinhilderbrand #fivestarweekend #vacationreads #bookreview ⭐️⭐️⭐️⭐️⭐️
The Great Sign Dilemma: How To Walk the Line Between Informative and Overwhelming
มุมมอง 32221 วันที่ผ่านมา
#LibraryMarketing Show, episode 263 A viewer says they're getting a lot of requests from library staff for signage. But, they're a little worried about walking that line between good customer service and signs. I know this issue well! I have some tips to help out with that balance in this episode of The Library Marketing Show. Plus we'll give kudos to a library that clearly and beautifully comm...
The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions
มุมมอง 259หลายเดือนก่อน
#LibraryMarketing Show, episode 262 There's one teeny, tiny thing that you can do to make sure your library's emails not only make it into the inbox of your recipients but also build a connection with the people who sign up for your emails. And it only takes you five seconds to take this step! I'm going to share that tip in this episode of the Library Marketing Show. Plus we'll give kudos to a ...
Viewer Question: Are Specialty Logos for Services a Good Idea? Here Are the Pros and Cons.
มุมมอง 220หลายเดือนก่อน
#LibraryMarketing Show, episode 261 Does it make sense for your library to have separate logos for your main services? It's a fascinating question sent in by a viewer. I will give you some things to think about before you create a new logo in this episode of the Library Marketing Show. Plus we'll give kudos to a library doing something exciting, educational, and informative this election cycle....
Top Social Media Platforms for Libraries to Engage Kids and Teens
มุมมอง 181หลายเดือนก่อน
#LibraryMarketing Show, episode 260 A fascinating new report may help your library decide which social media platforms you should use to post content specifically aimed at your youngest readers! We'll break down the topline results and talk about how to take advantage of this new data in this episode of The Library Marketing Show. Plus we'll give kudos to a library mentioned on a major national...
Posting on Threads: A Smart Move for Libraries or a Waste of Time?
มุมมอง 247หลายเดือนก่อน
#LibraryMarketing Show, episode 259 A viewer has a question: What is going on with Threads, and should your library start taking this newish social media platform seriously? I've done some research and what I've found is very interesting. We'll dive into that topic in this The Library Marketing Show episode. Plus we'll give kudos to a library with a fun, quirky approach to social media and send...
🤬How To Harness Emotional Triggers To Make Your Library Social Media Posts Go Viral
มุมมอง 3102 หลายเดือนก่อน
#LibraryMarketing Show, episode 258 Can your library go viral on social media? It is possible... if you create the right kind of content. We're going to dive into the psychology of emotion and its impact on the effectiveness of social media in this episode of the Library Marketing Show. Plus, we'll give kudos to a library that created a video highlighting its most popular and fun resources! Tha...
Boost Teen Library Attendance: 6 Proven Strategies and Common Pitfalls
มุมมอง 3312 หลายเดือนก่อน
#LibraryMarketing Show, episode 257 Teenagers. How do we get them to use the library? This is a hot topic for many of my viewers. I have six tips for you, plus three things working against you that make this work harder in this The Library Marketing Show episode. This episode is a bit longer than normal but it's worth it! Plus we'll give kudos to a library that did something very smart to get l...
Are Old Facebook Events Hurting Your Library’s Profile? Here Are 3 Things To Consider
มุมมอง 1772 หลายเดือนก่อน
#LibraryMarketing Show, episode 256 Does your library need to delete old events from your Facebook account? It's a great question that came in from a viewer. I've got three questions to ask yourself before you hit the "delete" button in this episode. Plus we'll give kudos to a library with a fantastic TH-cam short that puts a library spin on an iconic sporting event. Thanks for watching! Links ...
🔐Safeguard Your Library's Facebook and Instagram in 4 Easy Steps
มุมมอง 2602 หลายเดือนก่อน
#LibraryMarketing Show, episode 255 One of the biggest concerns for anyone running a library's social media sites is security. I'm going to give you four tips to lock down your library's social media accounts ahead in this episode of the Library Marketing Show. Plus we'll give kudos to a library that's started one of the most original services I've ever seen in the library world! Thanks for wat...
This Book Took Me On An Amazing Journey
มุมมอง 532 หลายเดือนก่อน
My #summerreading goal was met this year by reading “The Museum of Failures” by Thrity Umigar and wow was I transported!! Here’s my 60-second #BookReview #museumoffailures #museumoffailuresthrityumrigar #bookrecommendation #relationshipfiction
🚀Boost Your Library’s YouTube Channel Now: The 10-Second Solution
มุมมอง 2303 หลายเดือนก่อน
#LibraryMarketing Show, episode 254 There's a very simple trick that you can use to get more views on your TH-cam channel. It takes about 10 seconds of your time. I will show you exactly what to do in this episode of The Library Marketing Show. Plus we'll give kudos to a library that drew a lot of attention to a very delicious-sounding event.(Here's a hint: 🥒) Thanks for watching! Links in this...
Why Blindly Following Marketing Advice Can Lead You Astray
มุมมอง 2363 หลายเดือนก่อน
Why Blindly Following Marketing Advice Can Lead You Astray
AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!
มุมมอง 2133 หลายเดือนก่อน
AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!
🚌3 Game-Changing Revelations for Your Library's Back-to-School Marketing
มุมมอง 2443 หลายเดือนก่อน
🚌3 Game-Changing Revelations for Your Library's Back-to-School Marketing
Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!
มุมมอง 4883 หลายเดือนก่อน
Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!
🇺🇸📚This book is the reason I spent my July 4th holiday writing postcards to voters
มุมมอง 514 หลายเดือนก่อน
🇺🇸📚This book is the reason I spent my July 4th holiday writing postcards to voters
🔍If You Want Young People To Use the Library, This Episode Is for You! Here's How to Reach Them.
มุมมอง 3074 หลายเดือนก่อน
🔍If You Want Young People To Use the Library, This Episode Is for You! Here's How to Reach Them.
The Book I Read and Hated in HS is Now One of the Best Books This Year. Let Me Explain.
มุมมอง 624 หลายเดือนก่อน
The Book I Read and Hated in HS is Now One of the Best Books This Year. Let Me Explain.
There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!
มุมมอง 3344 หลายเดือนก่อน
There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!
😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!
มุมมอง 6574 หลายเดือนก่อน
😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!
🥐Review of a book as comforting as warm bread fresh out of the oven
มุมมอง 444 หลายเดือนก่อน
🥐Review of a book as comforting as warm bread fresh out of the oven
Putting a Common Worry About Targeted Email Marketing To Rest Once and for All!
มุมมอง 1864 หลายเดือนก่อน
Putting a Common Worry About Targeted Email Marketing To Rest Once and for All!
The One Thing Your Library Needs To Do To Ensure Your Library Emails Are Reaching the Right People
มุมมอง 2575 หลายเดือนก่อน
The One Thing Your Library Needs To Do To Ensure Your Library Emails Are Reaching the Right People
Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions
มุมมอง 3295 หลายเดือนก่อน
Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions
⏱️Here’s an Easy Trick To Share a Consistent Message and Save Time!
มุมมอง 2815 หลายเดือนก่อน
⏱️Here’s an Easy Trick To Share a Consistent Message and Save Time!
All You Have to Do Is Call by Kerri Maher
มุมมอง 545 หลายเดือนก่อน
All You Have to Do Is Call by Kerri Maher

ความคิดเห็น

  • @loribaumgart2193
    @loribaumgart2193 2 วันที่ผ่านมา

    For accessibility reasons, if you're having links open in a new tab or window, you should at the very least warn viewers so they know what to expect. It's no longer the standard to open outgoing links in a new tab - simply because technology has changed and more people are accessing websites on their phones and it's more user-friendly to open them on the same tab/page. (I equate this to still putting two spaces after a period, which is a practice that was carried over from the typewriter days.) If a user wants to open a link on a new page, they can choose to do so on their own: - with a mouse, they right-click and choose to open in a new tab or window - on mobile, touch and hold the link to do the same Personal preference is not a good enough reason to operate a certain way - especially since libraries will soon be required by law to follow Web Content Accessibility Guidelines (WCAG) - more specifics can be found at www.ada.gov/law-and-regs/regulations/title-ii-2010-regulations/#-35200-requirements-for-web-and-mobile-accessibility.

  • @MsCLMHawaii
    @MsCLMHawaii 3 วันที่ผ่านมา

    Could not love this more!!❣Thank you so much for doing the work and sharing! Super useful.

    • @bastroppubliclibrary7630
      @bastroppubliclibrary7630 วันที่ผ่านมา

      Agreed! I went down a data rabbit hole when I saw it in my email last week!

  • @grossepointepubliclibrary8005
    @grossepointepubliclibrary8005 3 วันที่ผ่านมา

    Thank you for bringing the LibraryAware study to our attention. It's great to finally have true library benchmarks to use. We do watch our email marketing stats every month. I've found by focusing more effort on the subject line and including emojis in the subject line helps to increase open rates. And as noted in the tips at the bottom of the report, thinking of your "register" or "Signup" buttons as a call to action and changing the wording so it's in the first person. For example. instead of register say, Yes. Sign me up. That has really helped our click-throughs and registrations for our programs.

  • @MiltonPubLib
    @MiltonPubLib 8 วันที่ผ่านมา

    I am surprised at people's strong opinions on the subject! I am a fan of opening new tabs when possible.

  • @jaynamcdaniel3828
    @jaynamcdaniel3828 9 วันที่ผ่านมา

    I strongly dislike having every link open a new tab, particularly within a site -- and I actively avoid sites that do this. I agree with other comments about a cluttered desktop, slowing down load time, and above all, ACCESSIBILITY concerns! The only time I prefer to have a new tab open is when it's directing to a completely different website (for example, library website to a community partner's website).

  • @literaryepiphanies2039
    @literaryepiphanies2039 9 วันที่ผ่านมา

    I strongly prefer NOT to have links open in new tabs, unless it's going to a page outside of our website. I hate a cluttered browser and that's what the back button is for!

  • @melissaedmondson5956
    @melissaedmondson5956 9 วันที่ผ่านมา

    I loved this book! Love love loved it. Yes, it’s complicated but when everything comes together at the end, it’s so worth it. I listened to the audiobook (and did a lot of rewinding) during my morning commutes but I plan to go back and read it.

  • @lesliemarinelli260
    @lesliemarinelli260 9 วันที่ผ่านมา

    This is one of my pet peeves too, Angela! I always set the target for any link to be a new tab when I'm creating content.

  • @mensagrl
    @mensagrl 10 วันที่ผ่านมา

    We are in the process of a website redevelopment, and I raised this question with the web developer early on. We currently have our site set up this way, but the developer is recommending links on the new site should direct away from our site. Not only is it an accessibility issue, but with more and more users accessing websites through mobile devices, having additional "tabs" open on a mobile browser can cause everything on the phone or tablet to slow way down. I, personally, agree with not directing away from our site, but I am also the kind of person who starts her day by opening 10 tabs on my browser, so . . . 🤣🤣🤣

  • @LarissaBrookes
    @LarissaBrookes 10 วันที่ผ่านมา

    I strongly prefer opening into a new tab but I know my preferences aren't enough to justify a policy, so I appreciate Angela's caveats. I'm mostly worried about how this feature would affect a website's accessibility.

  • @stephaniecoil7233
    @stephaniecoil7233 10 วันที่ผ่านมา

    Definitely open in a new tab. I'm easily distracted and like to click on links and check them out and have had issues with getting back to the original website I was reading/visiting. Opening in a new link gives me the option to close the window and go back to what I first reading. It also gives me the option to go back to the original webpage and keep reading then look at the links I've clicked for new information.

  • @lisakaufman3029
    @lisakaufman3029 10 วันที่ผ่านมา

    New tabs drive me crazy because I'm forever going to another website having to shut them down! I guess I just can't stand clutter and consider this clutter!📚📚📚

  • @MiltonPubLib
    @MiltonPubLib 10 วันที่ผ่านมา

    Milwaukee Public Library is so deserving!

  • @MiltonPubLib
    @MiltonPubLib 10 วันที่ผ่านมา

    Our Patron Code of Conduct Policy covers our social media space as well. We can post it if someone gets out of hand online explaining why they might be blocked. etc.

  • @MiltonPubLib
    @MiltonPubLib 10 วันที่ผ่านมา

    I love to hear that you do the same things I recommend to others (and practice myself) in regards to mistakes.

  • @NURNAJIHAHMOHDZUBIR
    @NURNAJIHAHMOHDZUBIR 12 วันที่ผ่านมา

    Thank you ❤

  • @peaks_ahead7697
    @peaks_ahead7697 15 วันที่ผ่านมา

  • @francesvitali3609
    @francesvitali3609 16 วันที่ผ่านมา

    Dear Angela, not every book is right for every person as you are detailing in your book review. I am glad you decided not to continue reading the book for there are far too many other stories deserving of your attention and engagement. However, it does not mean the story was impaired or in need of revision with less characters to keep track of. It just means that McBride's story was not right for you at this time. A suggestion in the future is to learn more about the auhor whose book you are reading. This background provides some insight for understanding the 'story' behind the story. Check out these interviews anout the book with the author at: th-cam.com/video/Za0583ePSe4/w-d-xo.html And th-cam.com/video/HAmVJCH9BW8/w-d-xo.html Happy Reading!

  • @parchmentcommunitylibrary
    @parchmentcommunitylibrary 17 วันที่ผ่านมา

    I was at the Eugene Airport October 22 and had the short story dispenser generate a local poem for me. What a wonderful idea! And it was a great poem.

  • @MaryWeldonWood
    @MaryWeldonWood 17 วันที่ผ่านมา

    I love the short story dispenser! Thanks for sharing that. Great job Eugene Public Library and Foundation!

  • @Al-Mamun75
    @Al-Mamun75 18 วันที่ผ่านมา

    please Check your mail

  • @mitchellfamily1983
    @mitchellfamily1983 18 วันที่ผ่านมา

    How do you know it sucks if you don't finish the book?

  • @mitchellfamily1983
    @mitchellfamily1983 18 วันที่ผ่านมา

    You should have finished the book. The weaving of the characters is what makes the book interesting and complex. It demonstrates how the complexities of our life develop create opportunities for love and doing good in the world.

  • @GeorgianLibraryLady
    @GeorgianLibraryLady 23 วันที่ผ่านมา

    Thanks for the sign policy nudge. It helps to point at a policy. Folks are so well intentioned with their signs. It's visual clutter for our students and generally people don't read signs.

  • @joydavis3930
    @joydavis3930 23 วันที่ผ่านมา

    I was on vacation last week, so I'm behind. We have a 2-staff marketing team and we both work on the eNews. Would you recommend having a photo of us with our names?

    • @AngelaHursh
      @AngelaHursh 23 วันที่ผ่านมา

      If you want to do that, absolutely! I think that's a really wonderful way to put a face to the work you do for your emails. Can you share one with me? My email is ahursh@ebsco.com.

  • @MsCLMHawaii
    @MsCLMHawaii 24 วันที่ผ่านมา

    Yes - it's sprawling, and I loved it anyway. Some enjoyed it - others shared your critique. Good thing we all get to choose what we read!

  • @MsCLMHawaii
    @MsCLMHawaii 24 วันที่ผ่านมา

    We recognize the need for a signage policies/guidelines but haven't gotten there, yet. Working on it.

  • @tamaramurray5635
    @tamaramurray5635 24 วันที่ผ่านมา

    As always, you have a way of painting a clear path forward while acknowledging pain points and offering easy ways to improve communications. Thank you!

  • @lesliemarinelli260
    @lesliemarinelli260 29 วันที่ผ่านมา

    I do this, and I'm sure I learned it from you, Angela! My "friendly from" is Leslie at FoCo Library 📚

  • @xtinawhelan
    @xtinawhelan 29 วันที่ผ่านมา

    Two Twins = 4 People

  • @MsCLMHawaii
    @MsCLMHawaii หลายเดือนก่อน

    Thanks for yet another truly helpful tip!

  • @orangecitypubliclibrary8518
    @orangecitypubliclibrary8518 หลายเดือนก่อน

    Thanks! The link for the Ann Hadley directions to change the friendly from line doesn't seem to bring that up, although it does talk about friendly/weird Barbie communication...

  • @grossepointepubliclibrary8005
    @grossepointepubliclibrary8005 หลายเดือนก่อน

    Great idea, Angela. Thanks for sharing. I'm going to try it.

  • @janineeastman3286
    @janineeastman3286 หลายเดือนก่อน

    Thanks for sharing the information about the Seattle public library situation. We all face that threat and need those communication hints

  • @M.B.ChalliesNZ
    @M.B.ChalliesNZ หลายเดือนก่อน

    Thank you 🎉

  • @bastroppubliclibrary7630
    @bastroppubliclibrary7630 หลายเดือนก่อน

    We have a main logo we use for our branch and then style "guidelines" for different recurring programs. For summer reading, we choose one of the CSLP graphics for summer reading branding (and still include our library logo on all SRP stuff) but keep our recurring programs style guidelines. For example, one of our adult programs, Coffee & Friends, uses light-blue background with a darker hue of that blue in a coffee bean background. Our "symbol" or "logo" is a take-away coffee cup vector that is smiling. We use it for all of our Coffee & Friends publicity-- but also include our library logo. The style guidelines keep everything consistent through all promotions for that program and draws the eye of regular attendees.

  • @grossepointepubliclibrary8005
    @grossepointepubliclibrary8005 หลายเดือนก่อน

    HI Angela. I've been the brand police for many different businesses during my career. I am a firm believer that there should only be ONE true logo for your library/business. If you want to create a "mark" for a particular service, ok. But it's NOT a logo. More than one logo dilutes your brand and is very confusing. Promoting your library is #1 and offering a wide variety of products and services is very important. Each one does not need a logo.

  • @lisakaufman3029
    @lisakaufman3029 หลายเดือนก่อน

    Question! What if you were to use both the main logo and a specialty logo like below the other logo and the right side somewhat?! That's just my first thought! TY📚

  • @ipdpl1950
    @ipdpl1950 หลายเดือนก่อน

    I don't know much about Roblox, but I have a teen son who knows A LOT! I know it is a platform where people can create their own game content and share it with other users. The gears are turning in my head about how to create a library-themed "game" to promote using our services and our collection . . . 🤔 I may need to hire a teenage boy . . .

    • @AngelaHursh
      @AngelaHursh หลายเดือนก่อน

      That's a great idea!

  • @tonyavila4780
    @tonyavila4780 หลายเดือนก่อน

    Turns out many years later, this book is a fraud, including her parents and her heritage. Look at Candace Owens uncover the truth in some videos here on TH-cam and you’ll be astonished in out that this is 100% horrific. That somebody would lie to create this book.

  • @chrisflounders4390
    @chrisflounders4390 หลายเดือนก่อน

    It’s a book of lies. How dumb you must feel now. Her grandmother, you know the one in the picture in the book, died before she was born! The woman she is standing next to is not her grandmother, but a plant to make her appear black.

  • @MillieMarie-c9x
    @MillieMarie-c9x หลายเดือนก่อน

    She lies constantly look at the old videos of her past, lies

  • @Gerardo-uv1ir
    @Gerardo-uv1ir หลายเดือนก่อน

    th-cam.com/users/livewOUCxPxEdXs?si=Gw6EILcBqVz2YGE8

  • @ParkRidgeLibrary-IL
    @ParkRidgeLibrary-IL หลายเดือนก่อน

    I echo @grossepointepubliclibrary8005 - we opened a Threads account but do not post to it at this point.

  • @SpruceGroveLibrary61
    @SpruceGroveLibrary61 หลายเดือนก่อน

    How often would you post on the resource during the month and would that be on Facebook and IG?

  • @SpruceGroveLibrary61
    @SpruceGroveLibrary61 หลายเดือนก่อน

    We've added it to our Instagram and been using it for about a month. It's not really getting any engagement yet but still early days.

  • @grossepointepubliclibrary8005
    @grossepointepubliclibrary8005 หลายเดือนก่อน

    Thank you so much for answering my question. Angela. We opened a threads account last year and did a few posts in the beginning but haven't posted in a long time. We might just do what you suggested and link out Instagram with Threads and see what happens. .😁

  • @ShastaLibraries
    @ShastaLibraries 2 หลายเดือนก่อน

    Angela - Wonderful information as always! Our Library has a good teen following. We have a teen advisory board that meets once a week and a Teen Book Club where they get to choose the book to read. One of our locations has a bi-weekly art and craft event that is a good draw. To reach these teen groups we reached out to the local Teen Center, the YMCA as well as the High School Libraries. We have recently added a Nintendo Switch that has brought in a few new teens and a new program we have is a Dungeons & Dragons campaign as well. The last thing we have done is combine the Teen Volunteers with our Teen Advisory Board. Thanks again for the info!

  • @TimPolk-pe6ww
    @TimPolk-pe6ww 2 หลายเดือนก่อน

    I think I use emotion unconsciously. I'm always trying to entertain, educate, or generate anticipation. And I agree about NOT needing a viral post. If I am serving XYZ County, why do I care if 10,000 folks in other states like our post? It makes us feel good, but...

  • @TimPolk-pe6ww
    @TimPolk-pe6ww 2 หลายเดือนก่อน

    test