Thank you for always sharing relevant topics! I understand and have had great success with targeted email marketing. However, I wonder how to address the issue of educating people on all the library has to offer them beyond books. All libraries constantly hear: "I didn't know the library had that." Even coming up with titles for email categories is a challenge since people don't know what they don't know. Any suggestions on taking a combination approach to emails?
Yes! 100% right on!
Like I've said, your patrons are why your library is there so connecting with each of them is critical! That radio kudos may be the best kudos yet!❤
Thank you for always sharing relevant topics! I understand and have had great success with targeted email marketing. However, I wonder how to address the issue of educating people on all the library has to offer them beyond books. All libraries constantly hear: "I didn't know the library had that." Even coming up with titles for email categories is a challenge since people don't know what they don't know. Any suggestions on taking a combination approach to emails?
This is a great topic for a future LMS episode--stay tuned!