Belinda Ercan
Belinda Ercan
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Elden Ring’s SIMPLE Strategy that Made Billions
Elden Ring, OHHH Elden Ring....
Y'all have probably heard about Elden Ring's oh so seemingly poor marketing, but let me introduce the "Unseen Architect" of it all -the mastermind behind the silent marketing that drove them Tarnished ones crazy.
I tried my hand at the game when it came out but bowed out early, yet - I couldn't help but be drawn to its promotional strategy. Their quiet approach broke all the rules, turning what looked like marketing missteps into a masterclass in anticipation.
Whether you've played it or not, there's a deep dive into how strategic silence in a world of oversharing can speak louder than a buggy Keanu Reeves.
Free article version available on:
www.belindaercan.com
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Written & Produced by Belinda Ercan
Editing and Strategic Direction by n8wealth.com
#eldenring #gaming #strategy
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ความคิดเห็น

  • @mayalabo3906
    @mayalabo3906 12 นาทีที่ผ่านมา

    Chaing growth for the sake of growth is not growing a business~ it's killing it~ Very True specially those rip off games from China~14:30

  • @CAMSLAYER13
    @CAMSLAYER13 33 นาทีที่ผ่านมา

    They only already had a mega successful series with a cult following, which is very similar to elden ring

  • @ericmikuta
    @ericmikuta 4 ชั่วโมงที่ผ่านมา

    Belinda is on the case!!!

  • @zer0hero95
    @zer0hero95 4 ชั่วโมงที่ผ่านมา

    You know what, ever since the China Us trade war, i can see that the companies in the US is not as free as i though, the United States Secretary of Commerce got absolute control of the private companies .

  • @sefmike8359
    @sefmike8359 4 ชั่วโมงที่ผ่านมา

    Back when I had a low end laptop for gaming I heard news of cloud gaming rising up, it's really interesting to see whether it can be seriously taken in the future

  • @sefmike8359
    @sefmike8359 4 ชั่วโมงที่ผ่านมา

    Ooooo nice movie reference!

  • @sefmike8359
    @sefmike8359 4 ชั่วโมงที่ผ่านมา

    One of the most interesting gaming channels out here on TH-cam discussing gmaming topics with clear explanations. Love this channel! Keep up the good work 💪

  • @user-yc5fq9bv3u
    @user-yc5fq9bv3u 5 ชั่วโมงที่ผ่านมา

    Can't you link your video anywhere here? I'd imagine it would convert to viewers better if you linked it ddirectly.

  • @Tombitp
    @Tombitp 6 ชั่วโมงที่ผ่านมา

    What marketing? Miyazaki souls is a big brand, everyone interested follow him, he tweet one thing, many read this. I mean he have big reach, no need any marketing.

  • @Lao_lu
    @Lao_lu 7 ชั่วโมงที่ผ่านมา

    Why didn't you mention Wukong, and other Chinese games, as well as Genshin.....ohh, because it will destroy your argument. China can make great and original games too. With supply and demand, there will always be a market for hrdcore games, like doom etc. so stop with the fearmongering. Also, the Military will always fund games like call of duty as a recruiting tool. lol. so fear not to those people who like that stuff.

  • @Lao_lu
    @Lao_lu 7 ชั่วโมงที่ผ่านมา

    Sweet baby inc out there allegedly.paying people to smear the Chinese gaming industry, because they won't pay them for 'protection'.

  • @AlbertScoot
    @AlbertScoot 9 ชั่วโมงที่ผ่านมา

    A great game sellls itself. You don't need to deceive people into buying a product when it's great.

  • @foreignuser_
    @foreignuser_ 9 ชั่วโมงที่ผ่านมา

    who knew that gamers would be able to find good games all on their own?

    • @TheGreatSteve
      @TheGreatSteve 4 ชั่วโมงที่ผ่านมา

      All I can find is rubbish.

    • @foreignuser_
      @foreignuser_ ชั่วโมงที่ผ่านมา

      @@TheGreatSteve you need something other than an iphone

    • @TheGreatSteve
      @TheGreatSteve 40 นาทีที่ผ่านมา

      @@foreignuser_ I've never owned an iPhone.

  • @galamotshaku
    @galamotshaku 10 ชั่วโมงที่ผ่านมา

    The "block chain done right" section just repeats the main talking points of most of this projects that vastly underestimates how games are even made. Why would you want a hyper link pointing to a supposed ownership of an item in a game to "keep your stats" if the server and itself runs on a proprietary platform and you can't migrate "your item" anywhere else? All of this things can already be achieved by traditional means and even more so, why do we even want to keep pushing micro transactions as the main business model for games? I'm not opposed to the technology itself but it has proven time and time again that the only point of implementing blockchain related things in games is to pump up some shitty virtual coin, speculation or alright scams.

  • @andrewgrant984
    @andrewgrant984 11 ชั่วโมงที่ผ่านมา

    Word of mouth can go a far way in the gaming industry. Fromsoftware has had a dedicated fan base, and i believe it definitely had a part to say in its sale's

  • @Sonic557
    @Sonic557 11 ชั่วโมงที่ผ่านมา

    Hello, I just watched the video and realized there was no mention of the entire sub-genre of Wuxia (literal translation: martial arts and chivalry) games out there, from the classic 仙剑奇侠传 (Sword and Fairy) to the most recent indie title 逸剑风云决 (Wandering Sword). These are just two of the hundreds of games in this sub-genre. The Wuxia thing isn't new, which implies you either knew about it and chose not to report it because it didn't support your argument, or you didn't do enough research or didn't care to. Another innovative game made by Chinese developers is an FPS called Boundary. I believe people can make a better judgment if they get a more holistic picture of the matter. I do not mean to belittle you and your effort into making the video though, but just as with everything in life, it's generally not a good idea to make the assumption that every Chinese studio and every Chinese person has the same agenda. Sure big companies such as tencent might be doing the douchy things, but there are hundreds of indie studios and individuals out there trying to innovate and succeeding. It's dishonest to know about it but "accidentally forgetting to mention" it.

  • @Williamweinan
    @Williamweinan 13 ชั่วโมงที่ผ่านมา

    Honor of Kings was released earlier than Mobile Legends and they're both Chinese....Do your home work

  • @black7594
    @black7594 16 ชั่วโมงที่ผ่านมา

    You didnt need a monopoly history lesson that took up way too much time

  • @Telerian3
    @Telerian3 17 ชั่วโมงที่ผ่านมา

    Great video. Its amazing to see how the underbelly of the internet works. This will be repeated a thousand times once AI gets into adult gaming more.

  • @Digger-Nick
    @Digger-Nick 17 ชั่วโมงที่ผ่านมา

    The sad part is Elden Ring could've truly been sometheing great and all we got was another lazy copy paste dark souls game.

  • @nyitdom
    @nyitdom 18 ชั่วโมงที่ผ่านมา

    4:39 Was that a flashback?

  • @justinmonroe8683
    @justinmonroe8683 19 ชั่วโมงที่ผ่านมา

    They did this and flopped with older games, they really stink at pirating.

  • @unorthodox5171
    @unorthodox5171 21 ชั่วโมงที่ผ่านมา

    Bye bye woke games.

    • @Lao_lu
      @Lao_lu 7 ชั่วโมงที่ผ่านมา

      sweet baby inc are really trying their hardest. lol

  • @barbagrossa
    @barbagrossa 21 ชั่วโมงที่ผ่านมา

    Hey! Love your videos! I like this deeper gaming journalism, please keep going!!!

  • @gemodemplay415
    @gemodemplay415 21 ชั่วโมงที่ผ่านมา

    I do not get the appeal of this game. I wish I did though.

  • @Smile16bit
    @Smile16bit 21 ชั่วโมงที่ผ่านมา

    It's funny that I got Nintendo clone version when I was a kid, keep up the good work.

  • @vendorfrostblood5481
    @vendorfrostblood5481 22 ชั่วโมงที่ผ่านมา

    4:47 "Slime - Genshin Impact" I'm not sure whether that concernes me more than StH or not kekw

  • @EuropaeusOrigo
    @EuropaeusOrigo 22 ชั่วโมงที่ผ่านมา

    I'm not involved in the console wars as a PC gamer, and PlayStation or Xbox rarely occupy my thoughts. However, I am absolutely celebrating Microsoft's total failure in the gaming industry and hope they pull out and leave us alone forever.

  • @KevinPascal-lv9xr
    @KevinPascal-lv9xr 22 ชั่วโมงที่ผ่านมา

    I doubt it more like HDD vs SSD Wars since 2021 @D

  • @FoxyCAMTV
    @FoxyCAMTV 22 ชั่วโมงที่ผ่านมา

    I wish China all the best.Journey to the west will be epic.I am sick of western games and their lame propaganda.This channel seems anti China too. Wake up gamers,see the real enemy.

  • @riv4lm4n
    @riv4lm4n 23 ชั่วโมงที่ผ่านมา

    from a board game about stealing money to a video game stealing money. mobile gaming is a plight

  • @awolf913
    @awolf913 23 ชั่วโมงที่ผ่านมา

    Remember, nothing is truly free, anything that appears free is designed to keep you hooked to part with your money or you have to sign up and pay to use all the features.

  • @akumatsubasa4162
    @akumatsubasa4162 23 ชั่วโมงที่ผ่านมา

    6:01 - No that's the most wrong term you could ever use. If LOCALIZE games is where it's game over and we end with stories alternated and often added topics gamers do not want to deal with. A good company TRANSLATES games and keeps the original setting, while localiztaion alters texts, images and happenings to fit "the local market"

  • @NextGenGamezz
    @NextGenGamezz วันที่ผ่านมา

    came here from Asmongold

  • @jtnz7744
    @jtnz7744 วันที่ผ่านมา

    However, as a Chinese local, I would say that most of the China civilians agree that the games developed by the local studio under Tencent are considered unplayable and the standard of the bottom line of shit at all.

  • @JolanXBL
    @JolanXBL วันที่ผ่านมา

    I stay clear of prn games cause, apart from being dogsht, they're often full of malware

  • @louisvanderbank6024
    @louisvanderbank6024 วันที่ผ่านมา

    Newer heard of them .thanks for keeping me up date . Are you sure your not also working for them 😅

  • @sonicandmarioclash
    @sonicandmarioclash วันที่ผ่านมา

    They are doing the same for Stumble Guys, it’s literally so pay to win. You can buy abilities and it makes the game so unfair

  • @RobertVistal-jp2cw
    @RobertVistal-jp2cw วันที่ผ่านมา

    Chian can copy but people will rralize the truth

  • @SolidRaiden2655
    @SolidRaiden2655 วันที่ผ่านมา

    This is why I only buy singleplayer games these days. Always online is instant turn off.

  • @xanderluu3876
    @xanderluu3876 วันที่ผ่านมา

    Back in 2022 I honestly got an elden ring ad before every youtube video

  • @rd72tagless
    @rd72tagless วันที่ผ่านมา

    Dark Souls 1= Bloodborne>>>>>>>>Sekiro>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Elden Ring (too easy compared to other souls)

  • @DaveRapoza
    @DaveRapoza วันที่ผ่านมา

    all your videos are great!

  • @diegosegura8715
    @diegosegura8715 วันที่ผ่านมา

    This is actual journalism, thank you.

  • @RiddleAnim
    @RiddleAnim วันที่ผ่านมา

    Constant growth is physically impossible. Earth is a closed system. The global economy is a closed system in Earth's closed system. Regional economies are closed systems within the global economy's closed system. And local economies are closed systems within the closed systems of their larger regional economies. There's a finite amount of wealth,a finite amount of customers,a finite amount of time,and a finite amount of manpower. By chasing perpetual growth,you're functionally running facefirst into a sawblade. And FromSoft seems to understand this,when seemingly nobody else does. They've figured out what "enough" looks like to them,and stick to it.

  • @CoreyisBarackObama
    @CoreyisBarackObama วันที่ผ่านมา

    8:15 -- Speaking of the joy and importance of imagination, whilst relying on A.I to accompany your words...

  • @JohnKuf
    @JohnKuf วันที่ผ่านมา

    4:43 Not Chun Li from Fortnite 😫

  • @marcusmeins1839
    @marcusmeins1839 วันที่ผ่านมา

    HAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHA!

  • @cristiansosa1512
    @cristiansosa1512 วันที่ผ่านมา

    4:47 I'd kind of worry more about "Mario" just 2 ranking below.

  • @user-sx4nh2tq5u
    @user-sx4nh2tq5u 2 วันที่ผ่านมา

    国内游戏环境确实烂,到处都是盗版抄袭,粗制滥做,这一点在手游方面最显著,也有很多人不喜欢这样,但没办法,做这个来钱快,所以大家都做这个。主流的社会风气还是游戏妖魔化,玩游戏等于不学无术,玩物丧志。而且手游拥有巨大的市场。还有一个原因是很多人都没有一个好的设备去玩那些3a游戏,手游只需要手机就行。还有国内的审查制度确实特别严格。说实话,在十年前,那时候我看到别人在玩gta5,我就幻想过中国第一款3a会是什么时候,虽然我知道基本上不太可能会有,因为风险太大,成本又高,还不如做手游来的快。但是到2020年,黑神话悟空的出现,真的让我太激动了,无法用语言形容的激动,一开始包括我很多人认为这是骗局,这是炒作,这是假的,没想到他们是真的,真的太期待了。这是一款改变中国游戏历史的游戏,我希望它能在一定程度上能够改善国内环境吧。很多

    • @BelindaErcan
      @BelindaErcan วันที่ผ่านมา

      @@user-sx4nh2tq5u black myth wukong 🙏🙏🙏