Elden Ring’s Simple Strategy that Made Billions
ฝัง
- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Elden Ring, OHHH Elden Ring....
Y'all have probably heard about Elden Ring's oh so seemingly poor marketing, but let me introduce the "Unseen Architect" of it all -the mastermind behind the silent marketing that drove them Tarnished ones crazy.
I tried my hand at the game when it came out but bowed out early, yet - I couldn't help but be drawn to its promotional strategy. Their quiet approach broke all the rules, turning what looked like marketing missteps into a masterclass in anticipation.
Whether you've played it or not, there's a deep dive into how strategic silence in a world of oversharing can speak louder than a buggy Keanu Reeves.
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Written & Produced by Belinda Ercan
Editing and Strategic Direction by n8wealth.com
#eldenring #gaming #strategy - เกม
Since a few of you asked - here's the wallpaper :D
th-cam.com/video/VzLTLNwHNlM/w-d-xo.html
Fromsoft doesn't excessively market their game because they are busy spending resources on the actual important part: the game.
Exactly
Raid shadow legend
@@doob. lol
They could spend a little on performance optimization tho
@@forsaken841 for real
"How to make millions ?"
Activision : - Microtransactions !
Blizzard : - Slow down player progression !
From Software : - Just make good games...
Miyazaki = game auteur
ABK = $$$
Re-release CSGO as CS2. Valve made more than 1B because of that move.
@@BelindaErcanGame hasn't made 1 billion and 25 million in sales with a high return or trade in rate or refund rate definitely makes your take nonsense.
Game directors aren't even in same building usually as dev team 😂 Mitazaki didn't create souls or elden , his actual team created series and were same people who created armor core . I have stock in company and if ANYTHING you said was actually reality the stock price would be soaring and I would be very rich at 2500 shares .
Miyazaki left Elden ring team after launch and then joined the AC6 team and for THIRD time in his career was kicked off the AC team .
You are also conflating a Japan based company vs US market , I'm not writing out the pages of how ignorant that is but seriously cut and pasting media bits together to create some fanboy clickbait is just lazy af .
This video is an insult to the dozens of people who made the game .
@@DarkepyonX Are you alright?
What are you on about?
See the video again, clearly you have nothing better to do in your life..
Maybe read a good academic marketing book.
Hell yeah, if only they knew man...
When suits try to make games...
Miss the good ol days when game where made by gamers...
I'm SO glad, we at least have Miyazaki man!
They pulled a Valve, and they won by doing nothing. Just let their work show everyone what they're about.
I miss the old valve intro w the bald head :(
"Know thy fans, a strategy not to chase every player out there, but satisfy the right ones" - That was gorgeously said.
hell yeah man, what a statement.
And in those times too man..
Such a good move!
- makes sales like no other game in 2022
- doesn't care about the money
- continues to mind their business and is only interested in making quality games that they love
absolute gigachad of a company
The gigachad of a company - love it 😂
The industry sees the success of Hogwarts Legacy, Baldur's Gate 3 and Elden Ring and comes to the conclusion: we need more live service games!
😂😂
Because the small few of live service games that are successful are so profitable that it is worth risking several failures for one success. What the publishers don't understand though is that we have a limited number of hours per day, haha. It may be possible that the market can't handle any more live service games right now because all the potential loyal users have been already taken by the predecessors.
@@Miraihi that’s spot on. 1% of the live service games dominate 99% of the market. But that era is about to saturate and shift. A cycle is coming to an end.
Their strategy: Make a good and enjoyable game that people will remember for years to come.
Elden ring truly the dark souls of marketing
Elden Ring marketing really went from "I doubt you could even imagine it!" all the way up to "Thy strength befits a crown." Great video! 💪👑
"In the world of gaming giants everyone gets critizised"
-stands in front of Ubisoft HQ
I just love the stark contrast between FromSoftware and Ubisoft, its like a raging virgin wanting to challenge a Swordmaster
In my opinion, the Success of Elden RIng and From Soft's difficult games in general can be a good example of the blue ocean strategy. Except in this case, the blue ocean isn't just appealing to the core audience that doesn't mind the difficulty and design of From Soft's games. The gaming industry itself with all its standardized practices has created this space where From Software is virtually unchallenged to cater to all those people who are fed up with the industry norms.
the silent marketing was so crazy. i have never heard of it prior to release until a friend of mine mentioned it. this game changed my life
You are really underrated and hidden gem in youtube world
I agree!
From Software is legendary at this point. Their priorities aren't the priorities of typical game devs. I watched a video of interviews with the voice actors (vocal performances and dialogue in FS games are chillingly beautiful). Their art design, world design, level design, and sound/music, ntm story and lore, are FAR more important to them than marketing. They KNOW people will flock to their games because of these and that few games can come close to them in these areas of quality.
Shared trauma leads to bonding, a well-known fact. From Software does that so well. Boss battle are hard but some are just traumatic. Thats why whoever plays Souls game immediately joins a group be that reddit or TH-cam channel for that game. To bitch about how hard the boss is and at-last they conquered it.
Miyazaki is a GENIUS. ALL HAIL LORD MIYAZAKI
This is precisely why their games cannot ever have an easy mode. The community is a huge part of what makes these games great. For every jerk who simply tells you to 'git gud' there are 100 others who will share advice, strategies or even their profiles so they can be summoned to help you fight a boss.
Facts. Was having a sublime first playthrough of Elden Ring then reached Maliketh (& even his OP, spamming draconic guard) as a melee player & discovered rage & loathing I didn't even know I had
"Underpromise and over deliver ." ,Thats the Miyazaki way.
So true. The DLC is the size of Limgrave lol.
The Todd Howard way is exactly the opposite :D
She did the "unseen architect" strat by not revealing the unseen architect. well done!
Soul games make me feel like the creators respect me as a gamer. RDR2 felt the same. These are the Oscar winners of game industry where most games have porn level acting. well done!
Making the mastermind of those games as the head of the company was the best move.
they did the same with the dlc. silence for 2years. Then dropping a complete new game as dlc....gotta love them. Happy to be a souls player since the beginning 2009
"let the community take care of the marketing"
Ubisoft:
95% marketing 5% making the game good
Fromsoft
95% making the game good 5% marketing
Which one would you choose?
That one Ubisoft dev really became an international clown🤣
See Elden ring didn't fight or scam their fanbase and that is considered as the exception in the gaming industry
Maybe a hottake, but I am 100% confident in the success of from soft not being related to marketing at all. They simply have theire priorities right and now what their community wants. That's why the players love the game. That has been true for Dark Souls, Bloodborne and Sekiro. With every Title the playerbase grew because it are all good games, not because they are marketed in a genuise way. And eventually the playerbase became so large that Elden Ring has become the big hit it is today.
That is a solid view point and one I find very easy to agree with.
by far the most underrated gaming channel on youtube.
Now I know about Elden Ring's silent marketing 🙏
I am
@@LuisSierra42 what
@@jakislol1111 he is
It is quite refreshing to see someone who is actually working in the game industry to discuss games, not "just another gamer".
Also, I like the visual explanations, but having you talking to the camera keeps people engaged rather than hiding behind the screen.
But what encouraged you to start a TH-cam channel?
Creative expression :)
(vs corporate job)
Thank you for your kind words
@@BelindaErcan Always!
And shame on you for starting so late: I binged your videos in only one day; where is my informative entertainment for the rest of the week? >:(
Keep on going, we will be here to support you. ♥️
“chasing growth for the sake of growth doesnt grow anything… it kills it”😮
The From Software Co. marketing strategy reminds me so much of Seth Godin's Tribes principles. Paraphrasing: "Find and appeal to the core, true believers in your cause... and the rest is history;)"
"Show, don't tell" is peak Elden Ring marketing
hmm... as a souls fan i honestly wasnt aware of how silent the marketing was. thought that was normal.
Elden Ring is the result of prioritizing gamers first, rather than shareholders.
"Chasing growth for the sake of growth doesn't grow anything. It kills it" Quote of the day.
Compare this with the marketing of Final Fantasy 16,
4, 2-4 min trailers, multiple gameplay videos, a demo etc
And I don't think they've even sold 5mil copies
You can not compare them . Final Fantasy 16 was a ps5 exclusive with around 38 millions users back then and they sold around 10% of the available userbase which is fine . elden ring was everywhere(except nd switch). If we add all the users of ps4,ps5,xbox one,series s-x and pc users are at least 10 to 15 times more than ps5 userbase .
I understand this channel is about marketing so it will make it sound like that is the be-all and end-all, but neither the so called marketing "architect" of Elden Ring nor the final marketing campaign were the reasons for its success, it was word of mouth because the game was good, simple as that, it is always that. If instead we had had the same marketing campaign but with a game in a state similar to Cyberpunk on release, or as underwhelming as Starfield, people would not be having this conversartion. You can have all the money and IPs in the world and pay the most expensive agencies to put it everywhere, but if the game is bad, it doesn't matter. As the Baldur's Gate 3 publishing director said, "marketing's dead".
don forget about that bigass tree
what that bigass tree doin there
Good marketing strategy to put asmon clip in :D cool channel subbed
Can’t do without ma boi Asmon
4:50 addition note was in 2017
the game of thrones fandom found out that GRR martin left HBO and would not be consulting in the final season of Game of Thrones, because he wanted to write for a video game. He didnt say what it was, but it was a "souls-like game with runic elements"
Make dark souls 4 and rename it to something else. Make people that don't like dark souls buy dark souls because they didn't know it was dark souls = profit.
😂 based
I feel like it would sell more if you didn’t change the name from Dark Souls, because people love the series and would kill for another entry. But good try
except it requires a completely different playstyle than the dark souls series, dodging isn't that good anymore and often discouraged over something else like jumping or simply by not being in the wrong place at the wrong time or a slew of other methods
Thats what happened to me, i thought i didnt like Dark Souls Games but i bought Elden Ring. And i fucking love it
@austins.2495 "I feel like, but good try" so your personal opinion is higher than others? Or just currently mad? Maybe it's time to just not comment for the rest of the night, ever think that?
Ubisoft sucks so much now, why give them name credit showing their building
There absolutely is easy mode. Summoning npcs and spirit ashes, as well as using broken builds. Miyazaki himself said recently that he sucks at videogames and used all of those to beat his own game lol
Don't forget the streamer and souls content creator sponsorships by Bamco and the Red Bull event for the launch of both the main game and DLC.
I am not a gamer and haven't played games for 20 years. I bought a PS5 after seeing Elden Ring's trailer just because of the art. I thought I would just jump on that horse and run around. Than I bought Assasians Creed Mirage too because I heard its name....god what an awful game AC next to Elden Ring.
It's actually kinda funny how AAA companies do the mystery advertising, but only when it comes to the in-game store and the amount of micro-transactions and how predatory it's gonna be. They make sure to let you know how much you are missing out on by not pre-purchasing or buying deluxe editions, that's for sure.
great video, definitely higher quality and better researched than 95% of articles in games journalism.
Witnessing Elden Ring is like being a witness during the time Davinci was alive. It is the peak of artistic expression in a video game medium.
Banger video as always. It would be cool to see a video about "mouth to mouth" marketing, like helldivers 2 and pallworld
Actually great journalism. Your passion is inspiring
The only marketing they needed was the success of their previous games. They have had such a great track record for their souls like games that people were frothing at the mouth to get Elden Ring. Now it helped that Elden Ring itself was a great game but it didn't need marketing because Fromsoft had already built up such a great reputation.
Simple strategy: make a good game.
Great video! TH-cam really needs more channels like this, with good information and high quality standards for what they make. To your continued success! I also appreciate you did the same with the "unseen architect" as Elden Ring did with its marketing
🫡
Fromsoft is such a good developer, such a breath of fresh air in today's market, where things are so dreadful...
Miyazaki said no to easy mode, not because of brand, but because he wants everyone to experience the same thing, also the easy mode is called a magic build
Arcane/faith build is most OP Build in elden Ring
Takes awhile for a magic build to actually work tho 😅 was a lot of deaths before my mage was standing on business
@@visisydandthevoid but it’s still better that my build of a naked man with a jar on my head with 1-2 weapons depending on the playthrough, I have 4 completed playthroughs, going into the DLC
Or a bleed samurai build, or a colossal stun build...
This game made me realize that you didn't need to know extensive lore in order to understand the characters allegiance, Radahn, he's secretly a gentle giant forever forced to fight, Ranni is actually the good ending because you willing have to pledge yourself to her cause, and it isn't some sort of scam, it's a real shame about Selivus (f him), Blaidd (best boy), and Iji (really didn't need to die), and then with shadow we got incredible lore extended lore on Miquella, end him, kill him, his existence is a blight on this world that must be eradicated for what he did to Radahn after we put him to rest.
Your research on this was outstanding: well done!
Just found your channel, absolutely love your style of content!
It’s so funny that they really just made an unbelievably good game and let their reputation speak for themselves. Confidence isn’t even the right word for it, more so joy in knowing that they’ll find the people they need.
The Game literally marketed itself to me. I had zero interest in the game until 1 month later because my feed was exploding with ER content.
Why is this channel so underrated?
"Today is day 70 of your daily elden ring news update. There is no news for elden ring today. This concludes your elden ring update."
fantastic video
Your videos are so much fun to watch! 😎
Marketing has its importance, but I'll attribute most of the success of the game to its absolutely phenomenal quality. It sold cause it was really far above the competition on its release year, just like Baldur's Gate last year
Another banger from Belinda. Thank you
The editing is impressive and your charisma and smiles aswell!
Marketing?
They know they have the most loyal fans.
What I like about Elden Ring: it's from the makers of Sekiro.
What I don't like about Elden Ring: it's not Sekiro.
Legendary Marketing Achievement!
The game already has several easy modes - you discover them in-game. Goes by "broken builds".
FromSoftware marketing: We're making a game...*1 year later*... here's the title of the game with a teaser trailer...*another year later*...here's a story trailer... Miyazaki has some interviews....*some months later*... here's the game. Have fun.
You have put good amount of thought into this video. Great job!
Also loved your steam vs that adult platform video. Very insightful!
"Sustenance" stage is more know as The great hollowing among the community
Bandai deserves to be studied. They pulled a Lexus in 2024. Business geniuses as are Fromsoft creative geniuses.
Releasing a good game that also doesn’t try to use FOMO and shady practices so people spread the word of how great the game is. Bout it.
Amazing channel and you have a great personality. You make an interesting topic fun to watch... and whatever I watched on this channel, I didn't waste a single second of my life. You're the real one! 💯😎
It really was a crazy time in between the announcement and when we finally got a trailer. The memes and fan-made lore, going crazy about it possibly being cancelled and not believing GRRM would actually finish something 😂
Not to put Elden Ring down, I'm playing the heck out of it now, but Ocarina of time has held the top score of 99 on metacritic since the site started.
ER's score of 96 is nothing to sneeze at of course.
Sometimes listening to the audience might not always be the best thing, idiocy lingers
I bet Asmon gonna make 40 minute talking about this video.
I couldn’t help but put him in this video. twice 😍
And all this time I thought Disney's alienate your fans was the ultimate strategy to their success.
Fromsoft mastered creating video games, people cant tell me otherwise
Form how i see it, FS did amazing job with this:
+ Call the game hard, people who play it must know and accept it before they play, so the change they leave the game will be less than other game.
+ Focus on gameplay, free to do what player want than cut scenes and the mark on the Map to tell you what to do, where to get stronger item. I feel like 10x better when a friend (real life or online) show you the strong item you miss and you show them what they're missing.
+ FS just show you what you need to see and done. You got 1 Cinematic trailer, people wait and they give us gameplay trailer (most important cause other Company will give you nonstop Cinematic trailer until game release), in that gameplay trailer, they give you the realease day, not just a year (2025-2028 or something like that) and can be delay.
+ They marketing just let the game speak for itself. I can say this is 100% better than show player 1000 ads, at least for someone like me, see something too much make me loose interesting in it. They use the "mouth to mouth" method we used to have in old day work again with FS's game.
The funniest thing is still hearing ppl complain about HwO hArD tHe GaMe Is and calling it "Bad" cuz they are too bad
Some shall not play souls games.
@@BelindaErcan Exactly
Fromsoft fans love fighting the demons in their head and calling it an angry mob
@@VoingousI never played the game I am just making fun of QuantumTV
@@tallafan4399 I don't know how you can say that and not feel embarrassed.
Very well put, got me to sub 🙌
The only strategy that Hidetaki Miyazaki ever employs is 'I'm gonna do my own thing and see how it goes'. It's also the strategy that Larian Studios employs to great effect.
You said "behind it" and turned around. Teach me your Comedy ways.
Ha. You noticed :)
Was pure coincidence. The moment I said: “no noise at all” - the cyclist comes with loud music and parks behind me.
great video as always
They knew their fans gonna do the marketing for them. People gonna wonder why fans are so hype about and they will check it out themselves. Another example of this is Monster Hunter.
Good points, leave the fans wanting and let them build the hype from the ground up for you.
New to your channel but enjoyed this and the effort you put in on the script, presenting and editing is great :)
Underrated channel
Great script writing and delivery! However, I think this is narrativizing a far more simple reality. FromSoft hardly does any advertising because sale numbers are not their concern; it's not in their company ethos. Bandai Namco handles most of the advertising, and always has.
Elden Ring is the golden child of a golden company. They didn't have to do ANY advertising because they already have a cult following. Like Legend of Zelda with Nintendo. Or Persona with Atlus. When games are this high quality, the community will always beat any marketing campaign.
Excellent video. Great job. Your rock.
Great video!
Really great video !!
In Marika's own words: O game industry, thou'rt yet to complain about me... Thou'rt yet to become obsolete, let us make money, both, mine other studio.
This video is amazing and deserves much more views. Great job
Your videos are awesome! I hope that you keep making these, you are excellent at what you do!
this is all part of the marketing