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Phoebe Yu
เข้าร่วมเมื่อ 23 พ.ค. 2024
Design, psychology, and culture of tech.
I'm Phoebe, a UX designer with a degree in cognitive science. Join me on this quest to figure out how humans design products and why today's tech design matters to you.
thoughts? --- phoebeyutbt@gmail.com
I'm Phoebe, a UX designer with a degree in cognitive science. Join me on this quest to figure out how humans design products and why today's tech design matters to you.
thoughts? --- phoebeyutbt@gmail.com
How Google Maps fixed India's street name problem
When Google first expanded Maps to India in 2008, there was a problem. Many streets did not have names. This was before phones had accurate GPS, so unless you had a compass telling you how far you've travelled, directions on Google Maps were pretty much useless.
UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research.
Source
elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum
You're busy, I gotchu
0:00 - A big problem
1:08 - Meanwhile, at the Google office
1:38 - Figuring out a plan: landmarks
2:05 - Quest begins
2:36 - 4 key findings
3:05 - The solution
3:58 - An important lesson
UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research.
Source
elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum
You're busy, I gotchu
0:00 - A big problem
1:08 - Meanwhile, at the Google office
1:38 - Figuring out a plan: landmarks
2:05 - Quest begins
2:36 - 4 key findings
3:05 - The solution
3:58 - An important lesson
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How do they deliver mail? Same problem in Philippines, every address has 4 or 5 lines. Including the evil cat🤣🤣🤣
Quick point on google maps: I used it extensively living in Tokyo, where it reliably tells you which train car to enter for transfers and other information. Not sure about Korea, but it google maps offers more detail and information on public transport than it does say in a city like San Francisco.
As a Chinese, I don't really like this design actually
I once name the road in front of my house by my name and it is still named Bhagwat road.
The reason is also that developpers are not well paid in japan, so i'm not surprised that outdated design from the 90s are still everywhere in Japan. With a low number of young professionals developpers it's logical that the old designers still make old design.
I never used the written directions, its always looking at the map and matching my current position wrt the map. They have already done a good job with that.
Never visited any bank website. India has moved to Apps. And we dont not visit website anymore unless it is specific. For Banking/Transactions we use UPI apps like Phonepe and Google Pay which gives us functions like current balance and ability to transfer money to anyone using phone number. Government websites are also designed for 1 time use so nobody really care about how it should look.
Amazing content!!!
They should have just named all the streets. It would get backlash initially but just annotate them as unofficial names and encourage them to name the streets so they can be updated. Politicians love naming things. Putting up street signs with official names will help people navigate. Google could offer to pay for putting up street signs to smooth things over and at the end of the day its just the cost of advertising
Outside china, web apps that adapt phone and PC gain weight whereas in China super apps gain weight. It's interesting
I lived in china for 4 years and barely used cash, only wechat connected to the bank.
Mid
India is very much backward from technology, always beg for technology.
to hard to move when they are no street names xD imagine u have MAP
Why can China achive this? Cuz its all real name - based. Just phone number itself and they got all your info.
glocalisation!
Yeah works great it makes me uninstall asap
I'm an Indian Web Designer. Here's the truth: Only govt agencies or large corps get to design such websites. And the people who do this is actually a Govt Employee who is in his 40s or 50s still living in the 90s when they learned how to create a website. They never update their skills with new trends or technologies. Same goes to large corps. Even an intern designs a better design, the manager won't approve it because his mind is still stuck in 90s. The people are not the problem here, we don't want messy info loaded websites, but we don't have any other options.
My thoughts as a white British person who recently visited the Chinese mainland for about a week. I was traveling solo, don't speak Chinese, and I'd seen screenshots, so I was expecting a painful user experience. WeChat lived up to my expectations on the sign up part, but aside from that absolutely seamless. Making payments, ordering a taxi, using the metro, scanning QR, and searching for miniapps to acomplish tasks became second nature almost immediately. I loved the way this one app (I never actually used WeChat, stuck to Alipay) was the portal to everything. It made navigating this utterly different culture just so much easier. I didn’t find the cluttered app design a problem at all tbh, and barely even noticed.I've actually really missed it since. I guess this is mostly personal preference, and the fact that I'm quite techincal and appreciate the scale and complexity of the underpinning tech helps a lot. I also read some setup horror stories that make me think I've been quite lucky on that front.
I’m a web designer and I had no idea I was already doing Swiss design. Not all in, but heavily influenced. I’m now adding more of this into my technique. I’m a huge fan on simple, to the point and easy to view websites.
You just wasted 10 minutes to prove a point which is not existed.. it's laziness of Indian banking systems to adapt the technology and build something these mfs are just don't care because they are tooo Big and PPL have to use them and they don't take online presence seriously.... Not here every where you go service are poor because they think spending in services is just another expenses and they emphasis on the product/taste more than service and sadly Indians are okey with it. Basically they just don't want to spend money.
very interesting discussion. New Year just doesnt feel same without the busy decorations. i wonder if some chinese people in comments are expose to more western culture, so there might be more bias, maybe a lot chinese people really love these design idk
If you can afford skiddoodading to India for a week, sure. It would cost like my monthly salary, nobody would authorise this kinda money.
china shill.
The example you showed is of State Bank of India. It's a govt owned bank. It doesn't look cool probably on that account. It's same with any govt websites ( yes some of them don't work also). Check websites of any private firms. They are on par with global standards.
但是真的没见过哪里完全不收现金的😮
Should I take the flyover or not !! is the biggest problem Maps still has
those two needs are genius as an indian i know how india is not for beginners
first rule of coding , if it work , then dont touch it]
Great
I wish Google Maps took more advantage of landmarks in countries that have street names.
In china wechat works because people dont care anymore. Privacy? No! Even if youd like to keep it - no chance. I dont want to give it up. Not using any social but youtube if youd call it as such.
How do they get things delivered to houses with no street names?
How is this considered as "scrappy"? To me it sounds like they did their job? Also how was that then scaled to the entire country? I know two women weren't Louis and clarking India 😅
Interesting, esp as an Indian American. Wondering if they utilized the postal system which India used, though not frequently in my experience....
Let's get some view out of that 1.44 billion , 😂
What about the problem that sometimes in the monsoon season navigating in India using google maps is dangerous?
Its an equation of pay my folks. And most of the websites didn’t even hire designers. But as a culture we were never minimal. Just look at the ancient and medieval architecture.
That still doesn't explain how they used the scrappy method for the entire country? Did they literally research scrappy ways for the entire nation or maybe asked local users and businesses for their input?
I don't buy it. I want to see A/B test that east asians have higher conversion on more cluttered apps
Totally shit content 😅
Interesting. I liked the video. Thank you.
You failed to mention one app is also easier to control and monitor. This is monopoly and it hurts business and innovation.
this lady is a china shill. she will never say anything negative about china
Never disagreed more
WHEN NOBODY IN THERE EVEN NEEDED ANY STREET NAMES TO CARRY ON THEIR DAILY LIVE'S NORMALLY FOR ALL THESE YEARS THEN WHAT EXACTLY WAS GOOGLE MAPS EVEN NEEDED FOR , INFILTRATING IN THOSE PLACES, IN THE FIRST PLACE !!??? 😑😒 NO ONE WHO WOULD BE GOING THERE TO EAT THEIR " ALLU PARRRATA " ON THE STREET, NEEDS ANY KIND OF GOOGLE MAPS FOR ' THEIR ' USE IN THE FIRST PLACE! 😑😒.
UPI!!!! read up on this- INSANE INDIAN TECH that the world is now licensing from India. no idea why no one has caught on to it yet.
you should make a youtube video about "upi" in india. your audience will be shocked, and i'm hoping you too- delightfully. Give us the right clout, foreigners, not the pretentious "this is a dirty place". we're done. recognise our scientific/technological prowess.
India = Views
CHEAP AND DOESNT WORK, I remeber one time like 3 years ago i had to login to pf website to transfer my pfs when i changed my company and the login text boxes were literally behind a solid red colored div which was acting as a divider of content, As a backend software developer with knowledge on dev stuff i was able to use dev tools to login by writing some jquery but its horrendous experience for everyone. even tax filing wesbite that was developed by infosys had issues.
So beautiful. Thank you.