Your channel is a gem. The content is always super interesting, not only for the content itself, but also for the way you talk about it, how in-depth you go into the topics, etc. Thanks for your work. p.s. The music choice in this video is something else
I love how you speak about design: tying in historical and culture context to it, and also show research done for user experience. Despite being a designer, I find a lot of design related content boring. So thank you ❤
Love those videos, so informative and interesting, thanks! Steve Jobs liked minimalism, but sometimes he could spend a lot of his team's time on perfecting the design, both of the hardware (Apple II, Mac, NeXT, iPhone) and the software (icons, colors, overall look, ...). It wasn't only about functionality, but a lot about aesthetics. For the NeXT workstation, his obsession of design cost them a lot of money, and it certainly cost more than average to build them in their factory. The results, though, were second to none.
Somehow this video brought me peace of mind 🙂 The way you talk about design is very unique. While other channels focus on visuals, tools, apps and all sorts of clutter, you focus on simplicity and a calm tone. Keep up with the good work! (Oss! 💪)
You're really awesome I have always wanted a channel that talks about design with cultural impact. Please talk sometime about Indian design culture as well.
Phoebe, I discovered your channel today and couldn't stop myself from binge-watching several of your videos! The research, the quality, and the message are simply superb. I had to double-check your subscriber count; to me, you deserve a lot more recognition. Keep up the amazing work, and greetings from Brazil!
@Phoebe Yu one thing people forget about cognitive load: it's exhausting. I went through a burnout and am now extra allergic to bad design and bad texts. You don't know how much effort you're putting in until you read a good text.
First of all thank you for the great content. I just discovered this channel. I've noticed that power users don't mind some clutter if they can find what they need faster. A lot of minimal designs reault in many more clicks. For these users predictability is more important than minimal design.
I'm a student of Design. I feel so bottlenecked by our course structure. Your videos are crazy good, help me gain literary refs. Especially the "Book quote times" >.< Crazy cute man.
when I see laptops from panasonic, website of yahoo, and etc.. can't agree with the topic anymore thesedays. however, thie channel has nice way of handling contents of UI/UX!
6:21 There's a Mandarin song of a similar name sung by the Singaporean duo The Freshmen 插班生 though I remember that this song is more about moving on from heartbreak instead
Thanks for the video, and your other video on Japanese web design. I'm going through the process of researching the user experience for our Japanese users and I'm conflicted. Can the experience be both minimalistic and high-contextual (which are opposites in my mind)? When I share my designs, they prefer the minimalist UI, yet the feedback I get is that it lacks some additional information for them to trust the next step, which then makes the design look cluttered. I think the answer is somewhere in the middle and I see this when I look at designs from LINE, Paypay and Ameblo.
I think there's an assumption here that those big companies are correct and this is good. Modern apps and OSs designed this way are full of dark patterns and have less and less configuration options (because it's easier to develop this way). Lots of white space makes it more complex to use the apps because you need to scroll or browse menus. Missing clear boundaries on buttons and UI elements increases cognitive load because you don't really know what shape a floating in whitespace button is. Sometimes you don't even know if something is a button or just a text. Browsing tens of "minimalist" options screens just to find a single option can't be a good design. OSs and apps missing UI customisation options means that they are ignoring large groups with specific needs, just because it's easier to maintain less settings and it looks good in the ads. Modern UIs became rigid and inflexible while requiring lots of interaction to do the same things.
My thoughts exactly. From an aesthetics sense I can see why people find this style appealing but as a user who has to actually interact with it, I find it annoying to the point where sometimes I'll just stop using a service entirely just because of it. I think there are parallels to the automotive industry here, all those manufacturers who replace the buttons and toggles in their cars with single, gigantic displays that seem 'clean' and futuristic. More often than not however, they're badly implemented and worse to use for the actual driver than if you'd just stuck with the "ugly", ergonomic option. As with software, the only ones benefiting are the manufacturers, since they save money in production and assembly.
@@anemptyshell The car example is a really good reference for this point. Functionally, it really feels more dangerous in my experience to be interacting with a screen vs a knob while I'm operating a vehicle moving at dangerous speeds.. And I will go even further and say that (depending on your cultural context) our inherent assumptions that 'less is more' etc. is likely more of a classist and ableist orientation rather than a materially/spiritually-informed philosophical one (like in the Japanese/Zen Buddhist tradition). Obviously, like it's mentioned in the video, for many users, we acknowledge that less clutter on the page is easier to navigate. But like is mentioned in the above comment, so much of the software and platforms we engage with are rigid and lack any form of user configuration or rather they hide it to make it more difficult for users to customize to their liking. These dark patterns also in some cases allow for more information to be extracted from the user which supports the company in making money off the users. All of that to say - I appreciate minimalist approaches to design when functional and also for their visual appeal sometimes and also, like anything, it can be a tool for reducing transparency/accountability to the users of a given product.
As much as I love japanese design and culture in general, attributing minimalism to japan is such a stretch, especially in relation to graphics. Minimalism isn't even a clear defined school of thoughts like Modernism, it's more of an approach, which you can find practitioners in every tradition. This video feels like where you had an idea first, and then went looking for evidence.
5:27 my opinion (which is based on articles and videos from designers and non-designers) is that people are tired of bland design. Minimalism has a tendency to be bland if it’s not your culture. Culture is becoming increasingly important.
Hello, would you be able to do more case studies on actual apps (especially Asian apps not just western ones) from a UX perspective including trends in UI/UX? Thanks. I'm a big fan of your work.
I could be wrong, but I am seeing a lof of Taoist influence where harmony, balance, and moderation is emphasized, but then Zen (aka Chan) is already heavily influenced by Taoism as it is.
it is clam and clean , its like japan shows apple and china shows samsung . samsung gives user all different options and views whereas apple only give limited and keeping it easy. both are personal preference
I think minimalism has more than one land embracing it. Its a coevolution German minimalism/functionalism ( hence dieter rams ) is here since bauhaus and hfg Ulm
5:10 i think it is more like "fashion is integrated to function" 9:55 I would argue how to create something that potential users will use without much thinking
There is a trend on this new design I had to work on called "Newbrutalism" or "Neobrutalism", which focuses on flat, bold and strong color designs, which corresponds to the people choice towards more minimal and flat designs.
I am from India, and minimalism is missing here. People do not even have idea about it when it comes about designs. I found maximumism attracts to people here. 😂 By the way, it was informative videos, I wanna learn more.
So why weren't those Japanese websites like that of the Yahoo's made simple? Why did this "Japanese Zen Buddhist Minimalism" FAIL to clean the UX design of those sites?
So why did Japanese and Chinese design principles (yes, I watched both videos and found them equally enlightening) took two different tracejetories? Both cultures are manifested in collectivism, in both countries physical space is a rare commodity and cluttered with information, yet one culture fully embraced the" super-app" design while the other favours minimalistic cognitive load like a counter movement. .Are super apps at all common in Japan?
Stating Apple is function over form is a bold claim. For three years and three different models Apple released a notebook where a high voltage line went to a pin on an IC adjacent to a low voltage pin. Humidity or water damage would cause the two pins to arc sending high voltage along the low voltage line which goes to the CPU. Result the CPU is killed. This is design where the product is not fit for purpose unless the purpose is planned obsolescence. Not function over form. Unless you are limiting the discussion to appearance and not also the underlying function. I note no reference to the history of twentieth century history of visual art, which drives commercial design as it adopts or adapt its style. Similarly, the evolution of typography. Also take the history of fashion. We live in a complex world where there are multiple interactions which is why design constantly changes. It is not just down to one observation of behaviour, if it were, then design would never change at the rate it does. Japanese websites use both design approaches, for a Japanese audience, minimalist and maximalism. I grant your discussion is excellent and informative, I just have some difficulty with the overarching statements.
I really miss Jobs-era Apple. That guy was laser-focused on user experience, while Tim Cook appears to be focused on the business. A company like Apple needs both -- and while the company ethos of design-first is still present, it isn't quite as emphatic. It's missing the whimsy, and the stubborn insistence on "if we can't do it right, we're not going to do it at all." Also: I don't care what the current trend is. I will always love skeuomorphic design. Maybe I'm just old, or maybe a button should have some indication that it isn't _just_ text on a white background next to other text on a white background next to an abstract icon on a white background all on a white background, that is very white and background-y.
Hey phoebe , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
but that's the complete opposite of your earlier thesis in th-cam.com/video/vi8pyS076a8/w-d-xo.html doesnt minimalism then means less context and less trust? why does in japan one time this works and another time the other? is it perhaps because of the purpose. unfortunately you dont go into that rabbit hole 😁 i agree more with the opinion of this video. because I think it is also possible to make a minimalist website with enough information. it just has to be packaged well 😅 and that's why in my opinion the reason for overloaded websites is not an-shin but rather a sign of old fashioned design that ppl behind it dont want to or not allowed to put any effort into.
Art trends are an expression of what is currently lacking in the society. Japan's large cities are loud and overcrowded, so people prefer cleanliness and simplicity. Japanese are impoverished so they prefer high context in design to not make the wrong buying decision. Japan has been stuck in a 30 year long recession, where young people were unable to afford homes and unable to get children, leading to a collapse of the young population group. The main buying group are mostly women, who control the household finance and salary of their husbands, which explains why most packaging design is feminine. If you really want to understand design, you need to understand economics, culture and demographics. Design is an expression of the users. When there are almost no young users, the design gets stuck in the 90s. It's as simple as that.
As a full time dev , your videos remind me in the most peaceful way possible as to why I just listen to whatever the design team says
Peaceful communication is key!
Japnese Minimalism VS Chinese Maximalism here ee go
I'm starting to really like your channel and your communication style. I wish you all the best.
Thank you! Have a wonderful day :D
Your channel is a gem. The content is always super interesting, not only for the content itself, but also for the way you talk about it, how in-depth you go into the topics, etc.
Thanks for your work.
p.s. The music choice in this video is something else
I am a front end developer from Cairo, Egypt. I love your videos and I really learn alot from them. Keep up the good work !
I love how you speak about design: tying in historical and culture context to it, and also show research done for user experience. Despite being a designer, I find a lot of design related content boring. So thank you ❤
Thank you! And let me know how I can improve as well :)
This video is already the representation of minimalism on its own. Straight to the point and no other distraction.
The video was so soothing to watch, the music, your voice, everything was just soothing... this video was zen itself.
I love this channel. The music and style is charming
You seem like such a calm and lovely person, you’re friends are blessed❤
I am on exchange in Japan as a med student and your channel helps me understand Japan
Love those videos, so informative and interesting, thanks! Steve Jobs liked minimalism, but sometimes he could spend a lot of his team's time on perfecting the design, both of the hardware (Apple II, Mac, NeXT, iPhone) and the software (icons, colors, overall look, ...). It wasn't only about functionality, but a lot about aesthetics. For the NeXT workstation, his obsession of design cost them a lot of money, and it certainly cost more than average to build them in their factory. The results, though, were second to none.
Really cool videos, as a mobile developer these videos are gold. Finally, I see something new in my TH-cam home.
Phoebe really deserves my sub! Great content💯
great voice, great content, perfectly minimalistic,
simple yet informative video, thanks!
These videos are so relaxing and cozy 😌
Somehow this video brought me peace of mind 🙂 The way you talk about design is very unique. While other channels focus on visuals, tools, apps and all sorts of clutter, you focus on simplicity and a calm tone. Keep up with the good work! (Oss! 💪)
You're really awesome I have always wanted a channel that talks about design with cultural impact. Please talk sometime about Indian design culture as well.
Will keep this in mind. Thank you Supravat!
Phoebe, I discovered your channel today and couldn't stop myself from binge-watching several of your videos! The research, the quality, and the message are simply superb. I had to double-check your subscriber count; to me, you deserve a lot more recognition. Keep up the amazing work, and greetings from Brazil!
OH your website is HEAVILY inspired by this idea, cool design!
Phoebe, these videos are fantastic, I’m learning so much from you, keep it up!
omg never stop doing these videos, i love it sooo much
@Phoebe Yu one thing people forget about cognitive load: it's exhausting. I went through a burnout and am now extra allergic to bad design and bad texts. You don't know how much effort you're putting in until you read a good text.
Like the BG music，so peaceful
such a great video-essay. please more in this direction!
Your channel is amazing. I get to learn so much from your videos!
This is so interesting, from both the cultural and tech perspective.
First of all thank you for the great content. I just discovered this channel.
I've noticed that power users don't mind some clutter if they can find what they need faster. A lot of minimal designs reault in many more clicks. For these users predictability is more important than minimal design.
Such a peaceful and good video!
Just watched two videos, I'm already a subscriber.
I'm a student of Design. I feel so bottlenecked by our course structure. Your videos are crazy good, help me gain literary refs.
Especially the "Book quote times" >.< Crazy cute man.
Great video as always!! Would love to see something on European design as well
when I see laptops from panasonic, website of yahoo, and etc.. can't agree with the topic anymore thesedays. however, thie channel has nice way of handling contents of UI/UX!
I understood a lot .Thank you!
I love your videos, keep 'em coming.
You are minimalist in your explanations
6:21 There's a Mandarin song of a similar name sung by the Singaporean duo The Freshmen 插班生 though I remember that this song is more about moving on from heartbreak instead
I love your videos, keep going!
Thanks for the video, and your other video on Japanese web design. I'm going through the process of researching the user experience for our Japanese users and I'm conflicted. Can the experience be both minimalistic and high-contextual (which are opposites in my mind)? When I share my designs, they prefer the minimalist UI, yet the feedback I get is that it lacks some additional information for them to trust the next step, which then makes the design look cluttered. I think the answer is somewhere in the middle and I see this when I look at designs from LINE, Paypay and Ameblo.
Really insightful
Please make a short video about difference between minimalism and maximalism.
🙏🙏🙏
I think there's an assumption here that those big companies are correct and this is good.
Modern apps and OSs designed this way are full of dark patterns and have less and less configuration options (because it's easier to develop this way). Lots of white space makes it more complex to use the apps because you need to scroll or browse menus. Missing clear boundaries on buttons and UI elements increases cognitive load because you don't really know what shape a floating in whitespace button is. Sometimes you don't even know if something is a button or just a text. Browsing tens of "minimalist" options screens just to find a single option can't be a good design.
OSs and apps missing UI customisation options means that they are ignoring large groups with specific needs, just because it's easier to maintain less settings and it looks good in the ads.
Modern UIs became rigid and inflexible while requiring lots of interaction to do the same things.
My thoughts exactly. From an aesthetics sense I can see why people find this style appealing but as a user who has to actually interact with it, I find it annoying to the point where sometimes I'll just stop using a service entirely just because of it. I think there are parallels to the automotive industry here, all those manufacturers who replace the buttons and toggles in their cars with single, gigantic displays that seem 'clean' and futuristic. More often than not however, they're badly implemented and worse to use for the actual driver than if you'd just stuck with the "ugly", ergonomic option. As with software, the only ones benefiting are the manufacturers, since they save money in production and assembly.
@@anemptyshell The car example is a really good reference for this point. Functionally, it really feels more dangerous in my experience to be interacting with a screen vs a knob while I'm operating a vehicle moving at dangerous speeds.. And I will go even further and say that (depending on your cultural context) our inherent assumptions that 'less is more' etc. is likely more of a classist and ableist orientation rather than a materially/spiritually-informed philosophical one (like in the Japanese/Zen Buddhist tradition).
Obviously, like it's mentioned in the video, for many users, we acknowledge that less clutter on the page is easier to navigate. But like is mentioned in the above comment, so much of the software and platforms we engage with are rigid and lack any form of user configuration or rather they hide it to make it more difficult for users to customize to their liking. These dark patterns also in some cases allow for more information to be extracted from the user which supports the company in making money off the users.
All of that to say - I appreciate minimalist approaches to design when functional and also for their visual appeal sometimes and also, like anything, it can be a tool for reducing transparency/accountability to the users of a given product.
As much as I love japanese design and culture in general, attributing minimalism to japan is such a stretch, especially in relation to graphics. Minimalism isn't even a clear defined school of thoughts like Modernism, it's more of an approach, which you can find practitioners in every tradition. This video feels like where you had an idea first, and then went looking for evidence.
5:27 my opinion (which is based on articles and videos from designers and non-designers) is that people are tired of bland design.
Minimalism has a tendency to be bland if it’s not your culture.
Culture is becoming increasingly important.
Minimalism is simple, but it's not easy
Hello, would you be able to do more case studies on actual apps (especially Asian apps not just western ones) from a UX perspective including trends in UI/UX? Thanks. I'm a big fan of your work.
I think I'm in love with this lady
I could be wrong, but I am seeing a lof of Taoist influence where harmony, balance, and moderation is emphasized, but then Zen (aka Chan) is already heavily influenced by Taoism as it is.
Soon i will watch all your videos.
Found something really good UX content, keep it up pls.
I'm all for clean minimalism but man, I miss the old iOS skeuomorphic designs. They looked so cool.
it is clam and clean , its like japan shows apple and china shows samsung . samsung gives user all different options and views whereas apple only give limited and keeping it easy. both are personal preference
great content 👽
Make video on apple design how they build there icons which are most beautiful yet
It's just Apple's marketing materials that may have changed, not the products themselves, right? Thanks for the video. Please keep making them :)
Great content
I think minimalism has more than one land embracing it. Its a coevolution
German minimalism/functionalism ( hence dieter rams ) is here since bauhaus and hfg Ulm
great video
5:10 i think it is more like "fashion is integrated to function"
9:55 I would argue how to create something that potential users will use without much thinking
There is a trend on this new design I had to work on called "Newbrutalism" or "Neobrutalism", which focuses on flat, bold and strong color designs, which corresponds to the people choice towards more minimal and flat designs.
I am from India, and minimalism is missing here.
People do not even have idea about it when it comes about designs.
I found maximumism attracts to people here. 😂
By the way, it was informative videos, I wanna learn more.
So why weren't those Japanese websites like that of the Yahoo's made simple? Why did this "Japanese Zen Buddhist Minimalism" FAIL to clean the UX design of those sites?
So why did Japanese and Chinese design principles (yes, I watched both videos and found them equally enlightening) took two different tracejetories? Both cultures are manifested in collectivism, in both countries physical space is a rare commodity and cluttered with information, yet one culture fully embraced the" super-app" design while the other favours minimalistic cognitive load like a counter movement. .Are super apps at all common in Japan?
Another banger video
Stating Apple is function over form is a bold claim. For three years and three different models Apple released a notebook where a high voltage line went to a pin on an IC adjacent to a low voltage pin. Humidity or water damage would cause the two pins to arc sending high voltage along the low voltage line which goes to the CPU. Result the CPU is killed. This is design where the product is not fit for purpose unless the purpose is planned obsolescence. Not function over form. Unless you are limiting the discussion to appearance and not also the underlying function. I note no reference to the history of twentieth century history of visual art, which drives commercial design as it adopts or adapt its style. Similarly, the evolution of typography. Also take the history of fashion. We live in a complex world where there are multiple interactions which is why design constantly changes. It is not just down to one observation of behaviour, if it were, then design would never change at the rate it does. Japanese websites use both design approaches, for a Japanese audience, minimalist and maximalism. I grant your discussion is excellent and informative, I just have some difficulty with the overarching statements.
I really miss Jobs-era Apple. That guy was laser-focused on user experience, while Tim Cook appears to be focused on the business. A company like Apple needs both -- and while the company ethos of design-first is still present, it isn't quite as emphatic. It's missing the whimsy, and the stubborn insistence on "if we can't do it right, we're not going to do it at all."
Also: I don't care what the current trend is. I will always love skeuomorphic design. Maybe I'm just old, or maybe a button should have some indication that it isn't _just_ text on a white background next to other text on a white background next to an abstract icon on a white background all on a white background, that is very white and background-y.
2:50 TLDR: "Mo money, mo problems" -- Notorious M.O.N.K.
your skin is amazing :)
Wasn't Apple heavily inspired by Dieter Rams?
What are the Resources of your learning and researching shear with us please please
Hope you improve your camera quality aside that the video was very peaceful.
抱歉用中文了，我也很好奇这个现象，即使我在日本的设计大学里学UX，我也没得到一个合理的解释。但是根据我对日本人老师和同学的观察和推测，日本随后的UI发展是会更多向美国靠拢而非中国。
不用道歉，很欢迎中文评论！这个有意思喔，老师和同学有没有讨论为什么日本ui发展打算向美国靠拢？
@@phoebeyutbt 是掺杂了个人喜好的推测了，身边朋友也大多是设计专业也缺乏代表性。我本人不喜欢很多国内服务的UI，但在国内的话就没得选了。UI简单易用与否只是一方面，获取个人情报权限，通知，弹窗，广告触发方式，诱导性，这些都是中国系服务被人诟病的点。
The Birdcatcher by Kenji Miyazawa = 9Ai5DWJ67MU
I watch you at .5x to test as a way to meditate ✋
+2/2 INT for citing sources
Jony Ive left apple in 2019 :(
9:34 Did your neck just click?
Hey phoebe , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
but that's the complete opposite of your earlier thesis in th-cam.com/video/vi8pyS076a8/w-d-xo.html
doesnt minimalism then means less context and less trust?
why does in japan one time this works and another time the other? is it perhaps because of the purpose. unfortunately you dont go into that rabbit hole 😁
i agree more with the opinion of this video. because I think it is also possible to make a minimalist website with enough information. it just has to be packaged well 😅
and that's why in my opinion the reason for overloaded websites is not an-shin but rather a sign of old fashioned design that ppl behind it dont want to or not allowed to put any effort into.
The space limit is screen real estate not storage.
I think new generations are more into chaos than minimalism 😂
Cute😊
Art trends are an expression of what is currently lacking in the society. Japan's large cities are loud and overcrowded, so people prefer cleanliness and simplicity. Japanese are impoverished so they prefer high context in design to not make the wrong buying decision. Japan has been stuck in a 30 year long recession, where young people were unable to afford homes and unable to get children, leading to a collapse of the young population group. The main buying group are mostly women, who control the household finance and salary of their husbands, which explains why most packaging design is feminine. If you really want to understand design, you need to understand economics, culture and demographics. Design is an expression of the users. When there are almost no young users, the design gets stuck in the 90s. It's as simple as that.
HAHA! We need UI/UX people designing HMIs in the industry. Goodness our HMI panels are the worst for humans to ever use.
2:36 bruh
I love those videos! So well made and explained! 🩵
YOU HAVE NO CLOU ABOUT ANYTING ! BUT YOU TRY TO EXPLAIN >THINGS ? CARE ABOUT YOUR OWN CHINESE CULTURE !