2025 Called. It Wants You to Crush Marketing.

Join Jessica Kezia and Ana Marturet from Metadata for a candid look at what 2024 has revealed about B2B marketing and how 2025 is shaping up. This session will explore key trends from a benchmark report covering January to September, along with fresh insights from a survey of marketers about their expectations for 2025. We’ll discuss where to focus your efforts, what might be less effective going forward, and how to approach the year ahead with data-backed strategies.