Ep01 | Wristchat with François-Henry Bennahmias, CEO of Audemars Piguet

Tune into our founder Austen Chu [@horoloupe]’s conversation with CEO of Audemars Piguet, François-Henry Bennahmias - one of the boldest, most dynamic leaders within the Swiss watch industry. Under his 10-year leadership, Bennahmias has propelled Audemars Piguet’s revenue and brand equity to the moon - all while cutting global points of sale, and attracting a new wave of younger collectors.
Here, the industry visionary talks about the 50th Anniversary of the Royal Oak, the next decade for the brand, how the watch industry has evolved over the past few years - and tasking Wristcheck with running a global competition to design a Royal Oak. Details to come!
0:00 Introduction
2:00 The Royal Oak 40th Anniversary
9:00 The Royal Oak 50th Anniversary
11:35 The next 50 years of the Royal Oak
12:50 Wristcheck x Audemars Piguet worldwide Royal Oak design contest
16:30 Audemars Piguet and the Royal Oak in pop culture
23:40 Audemars Piguet customers then and now
29:00 Audemars Piguet's approach to new and existing clients
33:20 Audemars Piguet in the next 10 years
36:20 Final words

[@bk1109]

Awesome! Love how Francois was wearing a concept on one arm and I think a smart watch on the other! Hahaha. Long live AP!

[@watchlookerwatch]

That’s an amazing way to launch a TH-cam channel. Congratulations Francois is fantastic! Look forward to more great content.

[@WRISTCHECK]

Thanks so much!

[@austenchu3772]

Thank you!

[@jonathanleung8428]

Hi Austen , watched some of ur interviews b4, and love ur collection ! Thx for ur sharing !
Btw I m so lucky as I just pick up my 26240 rose gold 50th anniversary last week! Just love it!

[@joshkrut2257]

Fantastic 😊

[@dooks85]

Francois is such a nice guy. Love watching his interviews

[@azadilaw]

Francois is the man 👏🏼

[@MTbone7]

Good interview thanks!

[@WRISTCHECK]

Thank you - glad you enjoyed it!

[@GabrielX84]

My two favorite watch personalities! François please don’t forget me this year I’m on the list and could use your help!

[@nicolasponsot4021]

It's great that you finally launch a youtube channel ! And what a premiere video 😊👍

[@WRISTCHECK]

Thank you so much - more to come!

[@bigjspore5698]

Nice interview.

[@lucaskwokmf]

🔥

[@PSM5550]

Great interview. Only wish he would have been a little clearer/transparent re new customers. Is that allocation for ANY new customer or those coming over from other heavy hitter brands like Patek and Richard Mille.

[@shindilal3311]

Great interview, well done !

[@Boxmining]

Amazing interview! hope to meet you in HK sometime

[@CompassionCrew]

The CEO's should work at the AD's. They are just that right mix of knowledge, chill and friendlyness.

[@juliend5047]

Is this Justin Sun?

[@frankbean6336]

Keep saying “you know”

[@ryankwok461]

🔥