How To Get Retainer Clients As A Video Strategist - How To Win With Video 007
ฝัง
- เผยแพร่เมื่อ 4 ก.ค. 2024
- One of the biggest problems plaguing videographers, video creators, and video strategists is the inconsistency of revenue. In an industry that often struggles knowing when to expect the next project, longterm deals with retainer clients can be a saving grace.
In this episode of How To Win With Video, I talk with David Bibiano, Owner of Take 17 Video Productions, and Co-Creator of The Real Deal Video Strategist Club. David's running his production agency primarily on huge retainer deals with clients, and he's helping hundreds of other video creators become video strategists who can help their clients get results and earn retainer deals. In this episode, some of the things you'll hear us talk about include why it's important to study logistics not just tactics, how to avoid revenue inconsistency in video businesses with retainer deals, the best industries for retainer deals, dominating your competitors during Covid, how to use Clubhouse as an entrepreneur, and how David's helping video creators achieve financial stability.
David attributes the way he does business with his agency to a life-changing quote he learned back in basic training. Like many important lessons in life, he didn't know what to make of it at the time, but as he moved forward it helped him achieve the huge success he's now having with his businesses. We kick off our interview talking about that, and it sets the tone for everything else we bring up.
Here's some timestamps to jump to if you want to listen to specific topics:
0:00 Intro
1:28 - The Quote That Changed David's Life
3:11 - The Most Important Part of Video Production
5:47 - Can You Stay In Your Own Lane And Have Success?
7:50 - Biggest Advantage of Talking Strategy Over Production
10:38 - The Thing Most Videographers Struggle With
14:14 - Biggest Success Stories From The Real Deal Video Strategist Club
16:55 - The Major Benefit of Video Retainer Deals For Clients
19:23 - The Major Benefit of Video Retainer Deals For Video Strategists
20:27 - How To Make Consistent Cash Flow
22:03 - David's One Suggestion To New Video Business Owners
22:26 - David's Biggest Retainer Deal Client
24:21 - What Industries Are Best For Video Retainer Deals?
25:05 - What Industries Aren't Good For Video Retainer Deals?
25:44 - Educated Customers Are Happy Customers
27:44 - Why Speed of Communication Is Crucial
28:54 - Video Builds Trust And Makes Sales Easier
29:27 - Why Do People Still Use 20th Century Marketing Tactics?
30:55 - How Has David Been Using Clubhouse for Marketing?
33:07 - Is Clubhouse a Longterm, Sustainable Strategy?
34:07 - Simple Is Better
34:57 - Clubhouse Is Lowering Barriers
36:30 - Is LinkedIn in danger?
37:35 - How Important Is It To Understand Different Platforms?
40:03 - What Types of Clients Are On Clubhouse?
41:23 - Is Clubhouse Good For Your Industry?
41:59 - Taking The Best Parts of LinkedIn
43:21 - Are Things Ever Going Back To Normal?
44:34 - Less Clients, More Money
45:08 - Partnering Video Creators With Marketing Experts
47:00 - Value Community Over Competition
47:48 - Video Courses Over College
49:09 - What Is The State of Video Now?
49:54 - Video Strategists NEED Their Own Video Strategies
50:58 - Wrapping Up
52:01 - My Biggest Takeaway
GUEST:
David Bibiano
LinkedIn: / david-bibiano-b8331016a
Instagram: / take_atx
Website: www.take17video.com/
The Real Deal Video Strategist Club: www.trdvsc.com/
CONNECT WITH ME:
LinkedIn - / davidlisowski
Instagram - / entrepreneurbrah
TikTok: / entrepreneurbrah
Foxal Website - foxal.media/
Music: Tyler Lewandowski - spoti.fi/3qr2uIF
#VideoPodcast #RetainerClients #ClubhouseMarketing
![[UNCUT] ฝันรักห้วงนิทรา | EP.9 (3/4)](http://i.ytimg.com/vi/ikd1tEhXbp8/mqdefault.jpg)
Are you working with retainer clients right now? Do you want to be?
Here's some timestamps to jump to if you want to listen to specific topics:
0:00 Intro
1:28 - The Quote That Changed David's Life
3:11 - The Most Important Part of Video Production
5:47 - Can You Stay In Your Own Lane And Have Success?
7:50 - Biggest Advantage of Talking Strategy Over Production
10:38 - The Thing Most Videographers Struggle With
14:14 - Biggest Success Stories From The Real Deal Video Strategist Club
16:55 - The Major Benefit of Video Retainer Deals For Clients
19:23 - The Major Benefit of Video Retainer Deals For Video Strategists
20:27 - How To Make Consistent Cash Flow
22:03 - David's One Suggestion To New Video Business Owners
22:26 - David's Biggest Retainer Deal Client
24:21 - What Industries Are Best For Video Retainer Deals?
25:05 - What Industries Aren't Good For Video Retainer Deals?
25:44 - Educated Customers Are Happy Customers
27:44 - Why Speed of Communication Is Crucial
28:54 - Video Builds Trust And Makes Sales Easier
29:27 - Why Do People Still Use 20th Century Marketing Tactics?
30:55 - How Has David Been Using Clubhouse for Marketing?
33:07 - Is Clubhouse a Longterm, Sustainable Strategy?
34:07 - Simple Is Better
34:57 - Clubhouse Is Lowering Barriers
36:30 - Is LinkedIn in danger?
37:35 - How Important Is It To Understand Different Platforms?
40:03 - What Types of Clients Are On Clubhouse?
41:23 - Is Clubhouse Good For Your Industry?
41:59 - Taking The Best Parts of LinkedIn
43:21 - Are Things Ever Going Back To Normal?
44:34 - Less Clients, More Money
45:08 - Partnering Video Creators With Marketing Experts
47:00 - Value Community Over Competition
47:48 - Video Courses Over College
49:09 - What Is The State of Video Now?
49:54 - Video Strategists NEED Their Own Video Strategies
50:58 - Wrapping Up
52:01 - My Biggest Takeaway
Watching this one year after it aired and it’s incredible how much can change in a matter of one year! The tourism industry is now booming and not many people still talk about Clubhouse anymore (although I’m not saying it’s dead).. and several of the concepts raised here with retainers are of huge value for entrepreneurs who are starting a video production business like myself. Several gold nuggets here. 🙏🏽
Crazy how a year can change things, right? There's always gonna be the evergreen wisdom mixed in with the timely tactics. Being able to identify both, and know when and how to use them can be massive.
How have things been for you this past year?
The 'lane' metaphor was eye opening. Great video and insights.
Bro this is the hottest video YT rn. To me lol. Great great advice guys. Wow. I’m mind blown. I pray you guy’s business gets where it needs to be. Thank you.
I'm connected to you both but you're across the pond. This is free gold man, free freaking gold! Thanks guys. Loving this. My ethos in work is everything you said.
Cheers from way over here! Glad you dig this one, man. If you were only able to share one of the golden nuggets with somebody else, what would you share?
5 minutes in and the content is already hitting the right cords. 🔥🔥🔥
This one's packed to the brim, man! Glad you're digging it🤘 What's sticking out the most to you?
@@DaveLisowski what david mentioned about spreading your work over a period of time rather than a full month which gives you more flexibility
@@balilifamily Yeah man, that's huge, isn't it? Eliminates that constant wave function video business owners have with all the ups and downs.
Solid stuff guys, hope to be on that level of performance soon. Thanks.
This Video is GOLD ! thanks for sharing fellas!
Glad it was helpful! Which part was the biggest eye-opener for you?
I personally think staying in your lane and having a team is gonna work the best IMO
Where can one find an actual written video marketing strategy? Like a step by step or the like.
Can you give an example what kind of videos you would shoot for a Home service or any of the Industries you think of as good for retainer Clients?
So good Dave. My 24 year old son went to For Benning - great interview!
Glad you dig it! They’re dishing out lifelong wisdom there, not a bad spot to be 😁
This stuff content is amazing! Thank you so much for creating. Absolute gold
So stoked you dig it, Giacomo! How've things been for you with Digitant?
@@DaveLisowski Yeah man, not too bad! Still not as good as I'd want ti to be but I'm sure this 2021 will be one to remember!
@@DigitantMedia Glad you're trucking along, man. Anything coming up in 2021 that you're particularly stoked for?
I literally lol'd when you said, "follow me on TikTok/IG @ EntrepreneurBRAH". But this is a gem David. I'm proud of what you put together and this conversation was golden.
Haha, admittedly I've still gotta get my TikTok game going! Showing all my love to TH-cam 😉 Appreciate the kind words, my dude. Glad you're liking it!
that intro is fire my dude 🔥
Short, sweet, and absolutely kick ass 😉
Is a retainer beneficial for an musician/artist? If so how so? Can you grow a business Just from shooting music videos?
In short- yes, it's beneficial for a musician/artist. Lemme explain:
Artists have two main pillars of content- their music (long term assets) and their social content (short term promotion). Creating music is the core of what they do, so they're going to do it regardless. To promote it, they need to create as much content AROUND the music as they can to keep people's eyes (and ears) on it. Whether that's music videos, or teasers, or TikToks using snippets of their songs, they're going to need content to be able to push out and in front of people. It isn't enough any more to JUST make music and hope people find it. If YOU as the video creator can create the content for them on a consistent, ongoing basis, and it's going to help them get their music heard and in front of people, then that's incredibly useful and worth something.
What that's worth is to be decided between you and the artist. For someone just getting started without funding or a label backing them, it might not make sense to spend more than a couple hundred bucks a month creating content. For someone more established with an existing following, it might be more beneficial to spend more on something like that. I'm not going to dive into the merits of investing in marketing as an artist (that's n entire conversation in and of itself) but at the core, yes it's beneficial. If you can create something for someone that is useful to them for achieving THEIR goals, you are valuable.
There are people who grow their business just from shooting music videos. Just consider the number of artists willing to pay a few thousand dollars per video vs the number of businesses willing to pay a few thousand dollars per video. A lot of people do "corporate" work because it pays bills more easily than music video work, but it's possible. Check out people like Jakob Owens or Max Moore.
@@DaveLisowski thx for all the info Dave! It was very helpful. I’ve been trying not to get into commercial work because it seems kinda boring Bt you’re right though, I don’t feel like a lot of artist have big budgets. Thank you again!
Gray video buddy keep it up!
Glad you liked it, man! What stuck with you the most?
@@DaveLisowski there seems to be a thing where most creative people can't make money, or they don't know how to MONETIZE their skill, so literally important for people like me to learn more. i want more my bro!
@@IamMunyan123 for so many people that are trying to figure out how to make money doing something creative, they don't know where to start looking. I stumbled onto the right groups a few years back and now it's important to me to plug back in and put as much info on this out there as possible.
If you're on Facebook, check out the group "How To Sell Video Production Services For Higher Rates". It's helped me big time over the years and I'm on the leadership team over there now- we've got a lot of awesome things rolling out pretty regularly. Lots of awesome conversations and community.