@@urgetodriveit’s always these sort of ‘organic’ brands that end up with things like lead etc, because organic doesn’t really mean free from harmful things, it just means free from ‘artificial’ things. And as it turns out there’s a lot of ‘natural’ things that are absolutely horrific for you, way worse than anything artificial that’s had to go through rigorous human safety testing. They often end up getting contaminated with arsenic etc as well, and due to how ineffective ‘natural’ insecticides are the sheer volume of ‘natural’ pesticides that don’t disqualify it from being ‘organic’ used can be huge.
@@peter65zzfdfh This is why I'm always skeptical of any product that proudly labels itself as "organic." Not to mention that from a scientific definition, most food is organic (carbon based) matter. I'd also sooner trust scientists in a lab to isolate harmful substances from the end product than someone who does everything the "natural" way.
is no their fault at all, is just the root itself that have at lot of lead that absorb it from the soil apparently , just new thing that was found recently (i think , i just starting reading about this )
Always wondered how popcorn makers control their popcorn shape. Now I know. Super cool to see a brand I buy frequently on here, well done to Charles and his team!
Incredible! I cannot believe I'm seeing this video after taking a chance and buying the Himalayan Gold popcorn at Costco over Skinny Pop. I absolutely love the flavor, it was slightly cheaper in price, but it will most definitely be a staple in our office breakroom from now on! Keep up the great work!
@@fabiors10 or an air popper or just throw it in a bowl in the microwave hahah so many ways to do it. The kernels in a giant jar are like 1 penny per bowl
I jumped on the bandwagon and tried your piña colada flavored popcorn much too late. 😥I often do this in life because I don’t purchase high end things easily, thinking I might not like them and have wasted my money. By the time I tried this one time, it was discontinued at my Whole Foods. I loved it. Please bring it back to southwestern PA. It’s delicious Thank you! 🍿
My dad always used coconut oil while making popcorn. Always used the same 1960s aluminium pot that he could quickly control the temperature with. Didn't need anything else other than a light sprinkling of salt. He still has it, he's been using it for making popcorn since he got married in 1969 and it was part of a wedding gift set.
The branding and packaging design looks amazing! Could you let me know who created it? I'd love the name of the packaging design providers. Thanks a lot!
LesserEvil designs packaging in house :) We have a very creative art team. If you ever catch us at a food show or marketing event, I can promise our sticker game is just as great!
Pleeeeease make more Protein-based snacks! It can be really challenging to find anything close to Power Curls with similarly healthy ingredients - they’ve become my go-to snack!
Omg how funny I never payed attention to the name but the image and I knew it was that popcorn I had that tasted so amazingly and the ingredients was a plus it didn’t make me feel like it wasn’t to bad for me as a snack. I just remember the image and I knew it was the one I had before. It was soo hard to find in store and I slowly saw it in target and Walmart and Costco. So happy they’re easier to find now. Never knew their back story till watching their video. So happy and awesome for them to see they are growing :))
I'm Indian. Moved to US about 20 years ago. We make most of the snacks and drinks from scratch at home so initially when I moved to US and saw so many different snacks and drinks, I used to think, who the heck buys them. But gradually I realized that people in US have less time to cook, hence this unknown popcorn company can see 100+ millions.
No Americans would rather be on couch than popping corn for 3 minutes. I know plenty would never buy a bag of old popcorn that costs ten cents to make.
This video is so random to me because these are the only snacks I eat lol. The Himilayan Salt popcorn is low carb, organic, and doesn't have vegetable oils or maltodextrin or sugar or any of the extra funky additives or preservatives put it most snacks. I was missing popcorn and chips when I started eating healthy and this was literally the only thing I could find that met all the criteria i was looking for. For some reason I pictured it being a much smaller operator because of its focus on being organic and very simple/natural ingredient but apparently not lol. The only problem I have, especially now, is that too often I feel like I will get a batch less flavorful than it should be. How much salt is used is too random of a variable. I've never bought one with too much salt but I've had plenty with too little salt, and when it's under-salted it almost tastes like nothing. Also, they can sometimes seem on the stale side, texture-wise, not health-wise. But because when I get a good batch, it's the perfect snack for me from an ingredient and taste standpoint I've been willing to risk the bad batches. I'd imagine if they fixed the quality control issues they could improve even more as a business. I also when if the drop in consistency of the quality I noticed occurred when this change in the business happened. Interesting story though.
wait. I just glanced at your name. I think I’ve seen you before. And, if memory serves me correctly, your comments are generally ridiculously racïst. I take back my comment to you here, if so lol.
I'm from South Africa and I always watch these stories. Millions from selling popcorn. Such inspires me. I'll be a dollar billionaire too one day and I'm sure I'll be featured here. I believe 🔥🔥🔥🔥
These are the entrepreneur version of How It's Made. That show was addicting as a kid and now this show is my addiction as an adult. PS. Lesser Evil has the best Pumpkin Spice popcorn ever. 🎃
Hands down my favorite popcorn brand I have some in the pantry right now! Ghee is definitely their best flavor and tastes like buttery popcorn but is super hard to find
How does cassava flour has lead? What about other snack foods that use cassava as a substitute for puffed corn flour products? I am seriously allergic to corn and have been pleased with the cassava flour alternatives that are currently on the market.😢
I have started to eat this because Skinny Pop was becoming inconsistent in taste and quality. If you could have a lower salt version that would be wonderful. I buy the pink Himalayan plain one.
I adore this popcorn. I've only started eating it about 5 months before this video. I first discovered it in Sprouts but now I've noticed it EVERY WHERE. I'm loving the snack pack- however I'm wishing that the company would consider using more biodegradable packaging for the snack pack at least. Look into eco-packaging companies in Europe for those alternatives bc they may likely not exist (in wide options) in the US.
This shows, management makes or breaks a company. This guy prolly knew what he was doing since he was from wall street, an average cook would not be able to scale and make it profitable in such a way.
my animation professor brought these tinier bags of this popcorn in and ofc I looked at the label bc I have I have celiac and this is a really good popcorn id say its just as good as boom chicka tbh
My Costco is always out, so I now order what I want directly through the company…$4.33 yes it's more than if I bought at a store…but it is delivered right to my door. Just got an order yesterday…please don't ever change the recipe for the Original……❤❤❤❤
What’s this video for? Company for sued last year for claiming “being healthier than others” So he found bankrupt company somehow, (90% knew the owner), invested 250k. Is that bragging or what?
Good for you bruh. Wall Street don’t do anything but make money. It’s like that one episode of Sunny in Philadelphia when he’s asking but what exactly do we make… what you mean Charlie we make money! 😂😂😂
@@interestsavvy6813 EBITDA shows a company's profit before certain costs, while revenue is the total money earned. EBITDA focuses on core earnings, and revenue measures all income from sales.
Please do not change the ingredients. Keep it pure with coconut oil and no additives. It is such a tasty popcorn. Thank you.
I hate that the kernels get stuck in my mouth 😅
I agree that’s why I buy this popcorn 🍿
They say there's lead!!omg
@@cupidok2768 7:54
Hopefully no private equity firm do not buy them because they will change the ingredients for woe quality to increase profits.
The lead update with the music and no verbal acknowledgment was hilarious
Srsly… that was a WTF moment.
@@urgetodriveit’s always these sort of ‘organic’ brands that end up with things like lead etc, because organic doesn’t really mean free from harmful things, it just means free from ‘artificial’ things. And as it turns out there’s a lot of ‘natural’ things that are absolutely horrific for you, way worse than anything artificial that’s had to go through rigorous human safety testing. They often end up getting contaminated with arsenic etc as well, and due to how ineffective ‘natural’ insecticides are the sheer volume of ‘natural’ pesticides that don’t disqualify it from being ‘organic’ used can be huge.
@@peter65zzfdfh This is why I'm always skeptical of any product that proudly labels itself as "organic." Not to mention that from a scientific definition, most food is organic (carbon based) matter. I'd also sooner trust scientists in a lab to isolate harmful substances from the end product than someone who does everything the "natural" way.
@@peter65zzfdfhGood luck explaining that to consumers in Portland!
@@TheLukasDirectorlol
What the heck was that nonchalant slide about how the product had high level of lead in its product with ZERO acknowledgement
Says they made plans to phase out the product that had lead.
It's not like they put it in on purpose...
is no their fault at all, is just the root itself that have at lot of lead that absorb it from the soil apparently , just new thing that was found recently (i think , i just starting reading about this )
@@wolf34501 it is their fault, this is a company that its entire stick is being healthy. they failed at the only thing they tried to stand for
Always wondered how popcorn makers control their popcorn shape. Now I know. Super cool to see a brand I buy frequently on here, well done to Charles and his team!
This is legit my favorite popcorn. Especially the Homer’s Blend.
Love seeing a local company featured! I always enjoy driving by their factory in Danbury when I’m out running errands. Such a fun, colorful building!
This is the best bagged popcorn brand ever. I will not be told otherwise.
Pink Himalayan Salt, Himalayan Gold, Oh My Ghee, and Fiery Hot are legit.
Stick to salt and oh my ghee. Other flavors have additives
Avocado is really good too
I think Wegmans version tastes better
I just bought my first bag today and it’s really good. No bad oils and all that other crap. Thanks 😊
Incredible! I cannot believe I'm seeing this video after taking a chance and buying the Himalayan Gold popcorn at Costco over Skinny Pop. I absolutely love the flavor, it was slightly cheaper in price, but it will most definitely be a staple in our office breakroom from now on! Keep up the great work!
I buy this popcorn all the time. It is always on sale at Whole Foods. Congrats to this.
How’s it taste?
All the "town" huh, not suspired....
@@globalans nowhere near what you can make on your own home with a fraction of the cost. Just buy a popcorn pan and be happy.
@@fabiors10 or an air popper or just throw it in a bowl in the microwave hahah so many ways to do it. The kernels in a giant jar are like 1 penny per bowl
@@SobberMacSobberMacnot “suspired” huh? Not surprising…
I jumped on the bandwagon and tried your piña colada flavored popcorn much too late. 😥I often do this in life because I don’t purchase high end things easily, thinking I might not like them and have wasted my money. By the time I tried this one time, it was discontinued at my Whole Foods. I loved it. Please bring it back to southwestern PA. It’s delicious Thank you! 🍿
Awww. Sorry. Maybe you could buy online? What an interesting flavour for popcorn!
Uncommon ingredients like coconut oil? That’s all we used when I worked at a movie theater in the late 80’s.
Oh, that's so interesting. I guess they mean compared to other bagged popcorns on the market.
My dad always used coconut oil while making popcorn. Always used the same 1960s aluminium pot that he could quickly control the temperature with. Didn't need anything else other than a light sprinkling of salt. He still has it, he's been using it for making popcorn since he got married in 1969 and it was part of a wedding gift set.
This is a great popcorn and its cool to hear the story behind it and see the people behind building this brand - great video CNBC
The branding and packaging design looks amazing! Could you let me know who created it? I'd love the name of the packaging design providers. Thanks a lot!
LesserEvil designs packaging in house :) We have a very creative art team. If you ever catch us at a food show or marketing event, I can promise our sticker game is just as great!
Pleeeeease make more Protein-based snacks! It can be really challenging to find anything close to Power Curls with similarly healthy ingredients - they’ve become my go-to snack!
We need more companies that make real food.
Well done.Thank you for sharing your story!
Omg how funny I never payed attention to the name but the image and I knew it was that popcorn I had that tasted so amazingly and the ingredients was a plus it didn’t make me feel like it wasn’t to bad for me as a snack. I just remember the image and I knew it was the one I had before. It was soo hard to find in store and I slowly saw it in target and Walmart and Costco. So happy they’re easier to find now. Never knew their back story till watching their video. So happy and awesome for them to see they are growing :))
I’d like to see numbers breakdown. A $4 bag of popcorn with one cent of product but then the foil bag costs more than that and running the factory.
Awesome achievement, enjoyed the video Thankyou CNBC. 😊
I hope they added testing for heavy metals after the lead contamination.
Doubt it. High setup cost, higher prices, bad PR, and they probably don't care to be frank.
kinda smoothed over the part that one of their products contained high levels of LEAD. lol
I'm Indian. Moved to US about 20 years ago. We make most of the snacks and drinks from scratch at home so initially when I moved to US and saw so many different snacks and drinks, I used to think, who the heck buys them. But gradually I realized that people in US have less time to cook, hence this unknown popcorn company can see 100+ millions.
No Americans would rather be on couch than popping corn for 3 minutes. I know plenty would never buy a bag of old popcorn that costs ten cents to make.
This video is so random to me because these are the only snacks I eat lol. The Himilayan Salt popcorn is low carb, organic, and doesn't have vegetable oils or maltodextrin or sugar or any of the extra funky additives or preservatives put it most snacks. I was missing popcorn and chips when I started eating healthy and this was literally the only thing I could find that met all the criteria i was looking for. For some reason I pictured it being a much smaller operator because of its focus on being organic and very simple/natural ingredient but apparently not lol. The only problem I have, especially now, is that too often I feel like I will get a batch less flavorful than it should be. How much salt is used is too random of a variable. I've never bought one with too much salt but I've had plenty with too little salt, and when it's under-salted it almost tastes like nothing. Also, they can sometimes seem on the stale side, texture-wise, not health-wise. But because when I get a good batch, it's the perfect snack for me from an ingredient and taste standpoint I've been willing to risk the bad batches. I'd imagine if they fixed the quality control issues they could improve even more as a business. I also when if the drop in consistency of the quality I noticed occurred when this change in the business happened. Interesting story though.
Love when he pulls up a framed picture of Charles Guru with a big grin on his face!
i cant remember the last time i bought popcorn
...... which isn’t a horrible thing. The markup on these few lil popcorn kernels has to be astronomical. 🚀🚀🚀
wait. I just glanced at your name. I think I’ve seen you before. And, if memory serves me correctly, your comments are generally ridiculously racïst. I take back my comment to you here, if so lol.
wait, don’t you typically post ridiculously racíst comments? If so, I take back anything I’ve said. I don’t talk to racísts 🥴
Why didn't they address the lead situation in person
The "No Cheese" Cheesiness is my favorite from Lesser Evil! Bit too expensive to have regularly but a great treat every now and then!
I LOVE the graphics and theme.
I'm from South Africa and I always watch these stories. Millions from selling popcorn. Such inspires me. I'll be a dollar billionaire too one day and I'm sure I'll be featured here. I believe 🔥🔥🔥🔥
Just waiting to hear your story, best of luck on your journey.
@@pedrozatravel thank you so much 🥺
🇿🇦
is the first step moving to a country that has electricity?
Can't we solve the issues we have here? That's how you become wealthy. By solving issues. @@regina.phalange.
Wow. I hadn't heard that about the cassava I love their cassava snacks. Anyway, great story/company/products. Congrats on all the success.
These are the entrepreneur version of How It's Made. That show was addicting as a kid and now this show is my addiction as an adult. PS. Lesser Evil has the best Pumpkin Spice popcorn ever. 🎃
Plenty of people leave wall street to do successful business ventures. You don't get to wall street being stupid.
Very inspiring!!!!
Hands down my favorite popcorn brand I have some in the pantry right now! Ghee is definitely their best flavor and tastes like buttery popcorn but is super hard to find
Obsessed with this brand. So glad you saved it ❤️
Lead in cassava flour?
I Love your Ghee popcorn as it is! Would love to see a salt free popcorn soon!
Great story. Next time I go to Wally World, which is almost never, I will buy a package. Good for them. They rolled the dice and it worked.
So we just gonna skip over that statement about there being lead in the popcorn??
That flour is used to make the bubbles in bubble tea too!
Lil puffs snacks. Not popcorn.
They should have done additional testing, but perhaps on the source of the flour and not phase out the flour completely
not the popcorn, in the products that contain casava flour. Their popcorn does not contain casava flour.
I remember when the company was first opened in Tuckahoe NY in the early 2000's.
Now thats what you call POPPIN!!!
My family and I love this brand of popcorn. My 3 year old gobs it up with a "ummm YUMMY" after. LOL
8:35 It must feel good buying as much of your products as you like and getting most of the money back.
The fire ones are the absolute best 🔥
This is the only brand of snacks I can eat due to food allergies. ❤️
i guess you aren't allergic to organic lead
How does cassava flour has lead? What about other snack foods that use cassava as a substitute for puffed corn flour products? I am seriously allergic to corn and have been pleased with the cassava flour alternatives that are currently on the market.😢
So cool 😎 love this pop corn love the way of your thinking and you wanted something more healthy 🙏🏼 .
Love the kettle corn himalayen sweetness is my fave
one of the best snacks you can have for yourself and your family. It is hard to find snacks that only uses Coconut oil or avocado oil.
Nice branding and packaging👌 Hope it comes to Australia too.
It’s really difficult to achieve this success despite knowing all the numbers in advance and using all the wits and training they have.
I have started to eat this because Skinny Pop was becoming inconsistent in taste and quality. If you could have a lower salt version that would be wonderful. I buy the pink Himalayan plain one.
Love 💕 their popcorn 🍿
Himalayan pink salt is my fav!!
Ur ego won’t allow you to believe that it’s unschooled compatible professors as yourself
There are not enough healthy snacks on the market. I am looking forward to the day this company's products come to Australia!
Can anyone tell me the calories per 100g? Because I am not sure what a "serving" actually means.
I adore this popcorn. I've only started eating it about 5 months before this video. I first discovered it in Sprouts but now I've noticed it EVERY WHERE.
I'm loving the snack pack- however I'm wishing that the company would consider using more biodegradable packaging for the snack pack at least. Look into eco-packaging companies in Europe for those alternatives bc they may likely not exist (in wide options) in the US.
Awesome that they bought out their investors and own it themselves. I hope they pay their employees well knowing they don't have other shareholders
A license to snack constantly is killing people
This shows, management makes or breaks a company. This guy prolly knew what he was doing since he was from wall street, an average cook would not be able to scale and make it profitable in such a way.
How bad his job must have been that being a business owner seemed like the more chill job...
Uncommon ingredients like coconut oil? Coconut oil has been the main ingredient in theater Popcorn for decades.
Love this snack brand and all of their products. 😋
Popcorn is literally the easiest snack to cook yourself, and this stuff in a bag tastes nothing like fresh popped corn 😂
Yeah and?
my animation professor brought these tinier bags of this popcorn in and ofc I looked at the label bc I have I have celiac and this is a really good popcorn id say its just as good as boom chicka tbh
My Costco is always out, so I now order what I want directly through the company…$4.33 yes it's more than if I bought at a store…but it is delivered right to my door. Just got an order yesterday…please don't ever change the recipe for the Original……❤❤❤❤
What’s this video for? Company for sued last year for claiming “being healthier than others”
So he found bankrupt company somehow, (90% knew the owner), invested 250k. Is that bragging or what?
It must smell so good at that factory.
Previous owner watching from the side like 😢
I see Neem Karoli Baba´s photo there!🙏
The best good and tasty popcorn. Been buying it for 4 years now. Thank you sir for such a great product
Love their popcorn 🍿💛🧡💛❤️🔥
Great tasting pop corn but at this price point a resealable bag is in order. Otherwise I just don’t buy more because I don’t like to waste.
Why are there just random pieces of insanely buttered popcorn then the rest has none?
I love their popcorn!!! It’s really delicious and for someone who can’t have dairy, it’s an easy snack!
This popcorn is amazing. And it’s so clean.
Okay but are we just gonna ignore the high levels of lead part though?
Wtf that’s crazy! great popcorn would love to speak the opportunity to speak w industry maverick as yourself, love the owala bottle 😂
I wonder what Guru they put on the package for the lead products? A Neurodivergent Guru?😂😂😂😂😂
Popcorn is so incredibly cheap. The margins on this must be insane.
I saw Neem Karori baba photo at the back of his table . So good to see that .
They basically made a whole new company
Im addicted to this it tastes like movie popcorn
Me, watching this video, eating my lesser evil popcorn
BEST popcorn out there!🔥
Each flavor of popcorn is well-seasoned, and you get an amazing amount of popcorn for just $3.99!👏
I thought a popcorn 🍿 becomes soggy and hard to eat after an hour or two ….. or is this different
So who/what graphic company or artist came up w the Buddha graphics and brand look?!
I’m a hawk watcher not much escapes (u can’t manipulate a master)don’t nail it level it!!!!
Good for you bruh. Wall Street don’t do anything but make money. It’s like that one episode of Sunny in Philadelphia when he’s asking but what exactly do we make… what you mean Charlie we make money! 😂😂😂
103 million a year in gross sales?
Tell me how much it is after taxes, lease of factory building, Electricity, Paying employees, etc..
14.4 EBITDA
True, many "successful" businesses are in net-negative revenue.
They do. It's 14.4 EBITDA
On pace to do $165 million this year? With that kind of valuation? I'm out.
bro phasing out the lead flour?? and there was no verbal explanation or acknowledgement of that wtf haha
Finally, they're posting EBIDTA instead of revenue.
What's this to revenue?
@@interestsavvy6813 EBITDA shows a company's profit before certain costs, while revenue is the total money earned. EBITDA focuses on core earnings, and revenue measures all income from sales.
@@interestsavvy6813revenue doesn’t tell how profitable you are as a company. EBITDA does.
they always offer this popcorn as a snack in first class on Alaska Airlines
I thought popcorn had the biggest mark-up ever!
How did it fail?
Popcorn and spaghetti are the two food I think are extremely overpriced to purchase. Spaghetti especially in a restaurant.
The packaging has colors that make me slightly ill.