Ellie Krieger: Cooking Up Media Fame with a Heaping Side of Sincerity

In this episode, Ellie Krieger show us where nutrition wisdom meets culinary excellence and how she’s brought that to her media journey. Ellie, a James Beard Award-winning author, host of hit shows like "Healthy Appetite" on Food Network and "Ellie's Real Good Food" on Public Television, shares her approach to a life where, as she so perfectly says: “In my food world, there is no fear or guilt, only joy and balance.” Listen in to see how Ellie became a superstar based upon a foundation of authenticity and trust.
In This Episode:
Ellie's Nutritional Philosophy: Unveiling the mantra of joy and balance in Ellie's food world.
The Dietitian's Dilemma: Addressing the challenges faced by dietitians in the clinical field and what it’s like to play a role in attaining and maintaining brand partnerships as well as how to select brand partnerships that resonate with personal values.
Cutting Through Diet Culture: Ellie discusses the nuances of diet culture in our society and her take on the anti-diet movement.
Science Meets Food: Discover how Ellie stays at the forefront of nutritional science to inform her audience.
Beyond Food Trends: Learn how Ellie's responsible influence steers clear of fads while still captivating audiences and learn her strategy to which recipes she creates and why. Ellie also shares approach to food trends and maintaining integrity in media messages.
The Art of Cooking and Food Photography: Peek into Ellie's kitchen after a busy day and her process of working with professional photographers.
Managing Media and Content Creation: Insights into Ellie's methods for juggling various media platforms and why it’s important to have different income streams.
Do You Need a Team: We discuss the pros and cons of hiring an agent or manager in a media career.
Newsletter Nuances: The strategy behind Ellie's engaging Substack newsletter, what makes it so special and what differentiates a paid vs free menbership.
Future Flavors: Exciting projects Ellie has on the horizon.
Media Wisdom: Ellie shares invaluable advice for those looking to make their mark in the media landscape
Top Tip: “Live a creative life and don’t worry about perfection - that’s what pushes us and helps us grow and make really cool things happen.”
Resources Mentioned:
Ellie Krieger's Website: www.elliekrieg...
Ellie’s Cookbooks: www.elliekrieg...
A Taste of Ellie's Recipes: www.elliekrieg...
Ellie's Substack Newsletter: substack.com/@...
Ellie’s Real Good Food Show: www.elliekrieg...
One Real Good Thing Podcast: www.elliekrieg...
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: btdmedia.teach...
Bonnie’s website: betterthandiet...
BTD Media Makers News Digest: bit.ly/BTDMedi...
Follow Bonnie on Social Media:
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@BTDmedia
X (Twitter): @eatsmartbd
Facebook: @BonnieTaubDix.RDN
Threads: www.threads.ne...
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
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