Can A New Watch Brand Ever BEAT ROLEX?

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I want to start a watch brand - a phrase that we've heard spoken a thousand times. But what are some of the most important things to ask yourself before launching into creating a new watch, and is it even worth the time? Today, Christian discusses the ins and outs of building a watch company from scratch, as well as many of the hurdles faced, such as going up against the big dogs like Rolex and AP. Enjoy!
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