A Decade of Dedication - Documentary
ฝัง
- เผยแพร่เมื่อ 25 ก.ค. 2024
- A documentary showcasing the last 10 years of Represent clothing's history as a brand. This coincides with the Decade of Dedication book due to release 19th January 2022.
www.representclo.com/
/ representclo
0:00 Intro
ARCHIVE FOOTAGE:
4:40 First collection
4:57 Paris fashion week
5:20 Ghost collection
6:34 Storm collection
8:14 Pre SS16 - Stomper
9:18 Verona Footwear factory
10:19 NYFW - FW17 New Breed
12:38 Alpha production
13:15 NYFW SS18 Wide Awake
14:50 FW19 collection
PRESENT DAY:
17:48 Abersoch - Isle of Angels
20:37 How The Pandemic Changed The Brand
23:07 London Showroom
25:22 Mike and Georges relationship
28:28 The process of designing collections
30:20 Mikes influences growing up
31:20 Visiting LA
32:32 Vintage Rock T - Shirts
34:38 Launching Blanks Collection
35:55 How The Idea For Owners Club Came To Life
37:56 Soho House Kettner's Pop up
39:08 FW21 Horsepower Campaign
49:15 Premiere Vison - Paris
52:30 Book Printers Visit
54:02 247 Winter Campaign
56:45 REPLAND Pop Up Store - London
1:03:51 WIT London
1:06:06 Soho Home Meeting
1:07:30 Black Friday Weekend
1:13:35 Our New Distribution Centre - ภาพยนตร์และแอนิเมชัน
At this pace - imagine where this brand will be in another decade!! :)
Not a lot of brands give such an intimate look behind their processes, this is really great thanks guys. Very interesting to see how your personal lives influence the creative output.
Agreed!
George & Michael are everything I thrive to become. The inspiration through fitness or business, even personality mindsets, drive me to become someone in this world. I thank you both for this amazing documentary. It’s insane! Would love to see more in the future.
Peace & Love x
Appreciate the words, mission continues! - G
@@representclo my little nephew threw up a bit on my new represent Crewneck how can I clean it please help 😭😭😭
@@representclo well done guys and the team not easy building a clothing brand
Dear George and Mike,
The effort you have put in your brand (which is a lifestye at this point) is unreal. This is what true passion looks like. Very inspiring and teaching for me now that I am studying in university and thinking what I want from life. I hope one day I am as passionate for my work as you and the rest of the team are. This is the only way in my opinion work is going to be pure pleasure and not an every-day nightmare, and I also believe this is the real definition of success.
Thank you for helping me dream and set goals about my mind, body and whole life in general. Thank you for impacting me and so many others positively.
Love and support from Greece guys
Couldn‘t said it better, thanks guys🦅
We need more content like this man found myself rewatching numerous times!
Masterpiece of a documentary! Thank you for sharing.💯
Incredible doc, really followed the story of the brand and how its progressing. Proud to be a part of the journey!
My fave brand. Thanks guys for all your hard work. Can't wait to see where the next ten years take you.
These videos just sparked a whole new interest in your brand! I bought a pair of jeans around 5 years ago and just now have I seen how far you guys have come, wow!
I'll definitely be following the brand closely this time!
I can't wait what the future will bring to this brand. Such an inspirational mindset of the two brothers. Keep pushin💯
Epic guys, incredible to watch your growth over the past decade. Well done legends!
Thanks to whoever worked on the subtitles. I don't speak English, so this helps me understand. Also, congratulations to all those who have worked for Represent. You did a good job and I hope this is just the beginning 🔥🔥
I feel very inspired, great stuff guys. X
An amazing documentary and something we've been wanting for a long time. Truly inspirational and incredible what you guys have done so far and the greatness will only grow. Been a fan for a long time and that will be the case for many more years to come. You guys receive all this praise and acknowledgement for good reason. This is only the beginning and beyond excited for what you guys have in store for the next decade🙏Best brand in the world🖤😬✔️💪🏼
THanks for the words man, let's go!!! - G
Inspiration to watch it all from the start. My little sister has just started her brand and I keep sending her all these videos. Quality work, quality clothing and you can see the passion. Good luck for the rest of your future.
Big love
This video taught me something I had a problem realizing. (sidenote: started my brand (artistrybeing) during the pandemic last year in October) I had a problem realizing I didn't need to sell out immediately with my first collection. It felt like if I couldn't sell out I couldn't be part of the fashion industry or get noticed. It is steadily creating something that has a foundation (a story, narrative, etc.). I am excited to see what becomes of my brand. This video is inspiring. Solid mindset. I appreciate the contents you guys put out.
Would you have a link to your brand?
Exactly is not easy because selling is essential!!!! but found yourself in the process, enjoy your art and embrace every aspect of yourself and how you see the world is the unique way to build a strong branding for people to not just buy clothes but a feeling
And it doesnt help that people are now dropping "How i sold 10k worth of tshirts in my first drop" type videos...its an unrealistic narrative
Just checked out your Instagram page and website. Good stuff!
this was so well put together, still remember the old lookbook video with ‘nikes on my feet’ that made me buy into represent. still have them to this day aswell! heres to another ten years 😎
Fw17 remain one of my favorite seasons from Represent! The skinhead aesthetic executed very well in my opinion! I've been the Represent follower since 2014 and able to see the growth of brand really touching my heart! Keep great things happen, which I know y'all do!
In love with ur brand George and Michael. Picked up a tee back in 2019 and since then im stuck on it. keep going strong guys greetings from Switzerland
Absolutely FIRE 🔥🔥 Legends and can’t wait to see what the next 10 years bring you boys !! 🚀🚀
Followed this journey over many years and happened to bump into George himself once in a restaurant fantastic group of lads and a great story. Wish you all the best fellas.
Buzzin for this🔥🔥🔥
this documentary brings so much value
Love this brand. Thank you for inspiring me and millions of people!
a piece of art documentary
I can’t hear any of the George’s voiceover. The music is coming out too loud?
KEEP THIS CONTENT GOING! Ben from gym shark is an amazing example, he’s now built a brand around himself through his videos. I love your brand, I remember spending all my Christmas money in 2017 ish to buy your jeans!
I'm 30 mins in and this is amazing. I bough t the original black decade of dedication book as I own my own brand. You're inspiring the next generation of UK artists everyday, keep it up lads. I'm also from Burnley v close to Bolton
Love those shooting behind the scenes 👏🏼🔥
So fuckijg hyped for this!! LFG!!!
Been supporting you guys since 2014 (wax tapered denim) 🔥 Proud of you boys 👌🏽
I'm in awe. What a powerhouse. So inspiring. If I can be half as happy and successful and content as you both one day George and Mike, then I know my hard work and determination would have paid off. Would love to cross paths with you both in the future. The only way is up.
can't wait!
Crazy to think that this is only the beginning for you guys!
That picture is fire 🔥 REPPED UP
Every clothing brand owner knows how insane the workload is, that you have to put in, to achieve the quality and consistency REPRESENT is achieving. Its really insane to me. Its not built in a day. If you believe in what you are doing, trust in the process. Thanks for the inspiration George & Mike.
Inspiring. The brand the craft the lifestyle the brotherhood the whole bit. The mission continues
Belter lads. Loved the journey, and the bond between the team, their customers and ofc the brothers.
Can’t wait to own a piece one day 👌
So inspirational !
Amazing Doc! Imagine where you guys will be in 10 years time 🤯
In love with everything about this brand. Looking forward to supporting for years to come. George and Mike, your passion is infectious, thank you.
Much love - G
Heavily invested in this 📽🎞
this video is so undervalued it's unreal, again thank you. 📝
That's amazing guys))))
Thank you for this.
Form the first one and always will be!! Be proud of you guys!!
This was INSPIRING 👏🏼
Superbly rad!
Loved this inside look. 247 line quickly becoming my only activewear brand I buy 🔥
BEAUTIFUL!!
This was insane! Loved it. Can you make this an annual thing? 🙏🏻
I’m so happy he went to LA, because those Ts are ill🤌🏾🔥
Blimey! you lads have been around
great video❤
Just copped the book 🙏
Inspiration ✨
Respect to the consistency! 10 years aint easy nor luck! Our decades in May!
🤍
As much as you used to block me in when you went to the gym near my studio, all credit to what you have achieved for the brand. Good luck for the next 10 years.
Thank you.
Hello, thank you for your work. Can you put subtitles please ? I would like to watch this so much ! Thanks
This was amazing y’all, excited to see what’s ahead!
incredible.
Represent one of the best brands out right now. Great video
The very best!
amazing
Yeppppp ❤️🔥
I've honestly been here for the whole 10 years
much respect
Mike and George real 🅿️🅿️🅿️🅿️🅿️🅿️🅿️🅿️
Incredible story. Hope you guys do an update a few years down the line!
Quality of this brand realy great
Mad respect! No1 brand in the world
This is LIVE
Best of British
1:04 when is THAT varsity jacket coming out please?
Dope seeing what REPRESENT represents.
Jacob Keller (alwaysfreshapparel) showed that red tartan flannel and gave ya some exposure shout outs to him 💯
What a journey
so elite
Relentless
inspiración 👏👏
wow
legend
What is the sound called in the horsepower video?
Let’s goooo
to another 10 strong years ++
whats the song at 44:50? thanks
Music overpowers the narration at times. Other than that, world-class content aas always
What do you think would go down well with something like this? I once asked myself whether a brand that is inspired by the new styles, e.g.: oversize T-shirts, jeans that have a slit at the bottom of the leg but are not too wide, would be well received? What do you think, would something like this work well in the streetwear market?
Pushin' 🅿️
Anyone know the song playing at 44:50?
🔥
Best fucking brand in the world
Song from intro?
Best brand lfg🔋
🅿️roper!
ARE YOU FOCKING MAD. IM SO FOCKING PUMPED UP RIGHT NOW AND I HAVE TO SLEEP IN 20 MINUTES
🚀🎞🍿🎥
🔋♾
LFG 🔋🔋
Was glaubt Ihr, würde so etwas gut ankommen? Ich habe mir mal die Frage gestellt, ob eine Marke, die sich an dem neuen Styles inspiriert zmB: Oversize T-Shirts, Jeans die unten an den Beinenden ein schlitz haben, aber nicht zu übertriben breit sind, gut ankommen würde? Was meint Ihr, würde so etwas in dem Streetwear Markt gut funktionieren?