Could of easily edited some of the scenes out where you’re on the phone to people having tough conversations but you kept it in and showed us the real side of the business. Probably one of the best documentaries (if you’d call it that) I’ve watched. Both of your work ethics will take you far… just remember to go for a swim
The overall creative and design process, from hand sewing and nitpicking of the fabrics, to the shoot and launch, are blood sweat and tears! I am mad inspired by you Cole and Jonny! You both deserve the success Cole Buxton has reached at this point and the success it will surmount to! MAD RESPECT LADS!
Absolutely mint documentary. Credit to the videographer. The angles, the way he built the tension and showed just how much stress you have both been through.. top draw. Can't even imagine how hard it is to see yourself like this as well. Just showing the rawness of it all. Respect for that. Also, big up Jonny's Mum. My Mum says the same to me and I never take her advice either. Maybe they're on to something these Mum's.
This is an unreal doc. Executed perfectly. Such a beautiful/ emotional moment when the site went live, and they smashed their target in 12 mins, seeing them hug. Almost like a ‘sigh, it was all worth it’. Great one lads
Coming from somone who's in the process of starting my own brand atm and struggling like shit, this was a fresh breath of air and exactly what I needed! Thank you guys for existing!
I rewatch this at least once a month. To help stay on track with my brand and to see where I want to go. And one thing I have noticed, which is what makes great film makers great, is that the gentleman who made this documentary made the decision to film even before the shop had been open. They somehow knew and saw the potential with Cole and Jonny and shot the film. Having an eye for something like that is a true gift
want to start my own brand one day and this this was crazy rollercoaster with insight, storytelling and immense videography. Well done Jonny, Cole and the team
My entire life I’ve always feared those situations where it all goes to shit but after watching this and also CB52 I just want to have my own shit and face those problems like you guys did. Truly inspiring
I ain't gone lie to you man, this made me emotional! I have so much more respect on top of the admiration I have for the brand, after watching this. I fucking love you guys man!
This was honestly crazy. So inspiring as well, all the trials and tribulations but never giving up. Appreciate this so so much, not aware of a lot brands who capture this type of content and then let the world see it. The videography, execution, content, the emotions captured, the b roll, damn! Big big respect for all of you man, keep going! HUGE fan and wishing you guys continued success
impressive. the direction, cinematography and sound design are so on point. you gangsters are inspiring the rest of us out there. so grateful whenever I receive some of your products here in Switzerland, truly an honor to wear what you created in your minds.
I walked passed the store in soho a few weeks ago, I must say I was impressed with the futuristic presence of the store and overall feel of the garments. Fast foward watching this It is amazing to see and understand the vision and true transparency of cole buxton! truly inpiration keep goiing!
Mad respect for you two! But ultimately well done and huge congrats for pushing through and getting out on top! Two big champs and have big respect for your brand and overall output for the brand and customers!! ❤
This was a quality documentary, serious respect for the love and dedication you both have for the brand. Would love to see a similar documentary on the CB relationship with UVU
This documentary is actually perfect people don’t show this side of creating a brand knowing that a brand as big as yours goes through technical issues gives me hope……. Cuz when I got through it I do feel like a failure but it’s part of being a brand owner….. so thank you 🙏🏾🙏🏾🙏🏾🙏🏾🤝🤝🤝
Wow! Could’nt make the premier but so glad I finally got to see it. Makes me appreciate even more the personal call from sat and speaking with Jonny when the quality issues were in full flow. With everything that they were dealing with they still had time for me to sort out my orders. Unreal lads. Good luck for this Friday. Hope it’s smoother 🙌🏻. Much love!
Lovely documentary of this stunning development.. appreciate your work and love with & for garments a lot!! Greetings from Berlin.. kind regards, a huge fan.
This is an amazing amazing amazing video. I have loved this brand for a while and now seeing this video just solidifies all my feelings. This was THE best behind the scenes brand content on TH-cam. And there is tons of great work, but this is by far THE BEST. As an aspiring designer this was fuel onto the fire and such a cool intrinsic way to really see behind large brands. Well done y’all 👏🏼 👏🏼
This make me appreciate the brand so much more! The fact that you care about your customers and quality of your clothes is really amazing. Can't wait for you're next drop after watching this. Probably the best brand documentary I have watched to date. Big up Cole and Jonny
Mate this is inspirational tbh, defo buying into the brand, the style is dope. I’ve been trying to get my hands on that black nylon puffer coat and it’s never in stock 😩
Bloody brilliant - and the ecomm shoot was exquisite. The content, to the videography, to the product, and passion for what you do. Much respect to the whole team.
crazy documentary, today I ordered the first time at CB and gosh seeing you work so hard reminded me of my mother who also runs a clothing brand. sweat, tears but a lot of love for the brand. mad respect!
Have not purchased from your brand yet but this video is great. Love to see the highs and lows and how things really happen on the inside. Major props. Would love to see some of that purple clothing back online though! Side note- the sizing issue. That's a shame. There are a lot of reviews on youtube and written talking about how your sizing is all over place and this video shows why. Certainly a concern for new customers like myself ordering from the US. Your suppliers need to step the hell up.
Ridiculously good documentary lads, so inspired love the work you’ve put in. Gonna buy a piece or two now off the website. Also just letting you know the restock notification button doesn’t work, at least didn’t for me. Again, you should both be ridiculously proud of each other and the whole team. Keen to meet you both at some point in person.
Wow - true rawness and so inspirational mates. I felt like I was living my own dream through this. So glad I stumbled upon this. Cheers for more to come
The most inspiring documentary I have ever watched for real, the blood sweat and tears that goes into this with the perfection it creates is something that can't be matched, you dons inspire me differently, and I hope one day we rub shoulders - Corey Lee - just currently a "normal" guy on my road to success
My Black Friday bits got delivered as I was watching the website go live on this video. Brand over Revenue, you’ve smashed it again, faultless products received. P.S big up Jonny’s mum.
Wow absolute insanity!!! Best in-house brand docu I've ever watched , if you've watched the entire thing and didn't decide to buy something I don't know what's wrong with you! Cheers Lads 💫
Amazing video, had me in tears when BF launch was a success! But might be time for new manufacturers, can't believe how much mess around these ones caused you! Insane. How hard can it be for them to be honest and do their job properly... Feel for you boys
Could of easily edited some of the scenes out where you’re on the phone to people having tough conversations but you kept it in and showed us the real side of the business. Probably one of the best documentaries (if you’d call it that) I’ve watched. Both of your work ethics will take you far… just remember to go for a swim
The overall creative and design process, from hand sewing and nitpicking of the fabrics, to the shoot and launch, are blood sweat and tears! I am mad inspired by you Cole and Jonny! You both deserve the success Cole Buxton has reached at this point and the success it will surmount to! MAD RESPECT LADS!
This wasn't a doc, its a full fledged movie
Well done to everyone involved
The videography captures the essence of the brand perfectly - congrats Cole and Jonny
Absolutely mint documentary. Credit to the videographer. The angles, the way he built the tension and showed just how much stress you have both been through.. top draw. Can't even imagine how hard it is to see yourself like this as well. Just showing the rawness of it all. Respect for that. Also, big up Jonny's Mum. My Mum says the same to me and I never take her advice either. Maybe they're on to something these Mum's.
This is an unreal doc. Executed perfectly.
Such a beautiful/ emotional moment when the site went live, and they smashed their target in 12 mins, seeing them hug. Almost like a ‘sigh, it was all worth it’. Great one lads
as an American, i love how much time and effort goes into each garments. i love wearing cole buxton knowing the fit is phenomenal
Coming from somone who's in the process of starting my own brand atm and struggling like shit, this was a fresh breath of air and exactly what I needed! Thank you guys for existing!
I rewatch this at least once a month. To help stay on track with my brand and to see where I want to go. And one thing I have noticed, which is what makes great film makers great, is that the gentleman who made this documentary made the decision to film even before the shop had been open. They somehow knew and saw the potential with Cole and Jonny and shot the film. Having an eye for something like that is a true gift
want to start my own brand one day and this
this was crazy rollercoaster with insight, storytelling and immense videography.
Well done Jonny, Cole and the team
My entire life I’ve always feared those situations where it all goes to shit but after watching this and also CB52 I just want to have my own shit and face those problems like you guys did. Truly inspiring
Lads. This was fucking class. What an insight into the business and the highs and lows of the journey. Sky’s the limit 🌎
I ain't gone lie to you man, this made me emotional! I have so much more respect on top of the admiration I have for the brand, after watching this. I fucking love you guys man!
Wow. this was insane. what a story
One of the most stressful, anxiety inducing docs i’ve seen. Brilliant though!! Love the hard work and dedication.
This was honestly crazy. So inspiring as well, all the trials and tribulations but never giving up. Appreciate this so so much, not aware of a lot brands who capture this type of content and then let the world see it. The videography, execution, content, the emotions captured, the b roll, damn! Big big respect for all of you man, keep going! HUGE fan and wishing you guys continued success
impressive. the direction, cinematography and sound design are so on point. you gangsters are inspiring the rest of us out there. so grateful whenever I receive some of your products here in Switzerland, truly an honor to wear what you created in your minds.
I walked passed the store in soho a few weeks ago, I must say I was impressed with the futuristic presence of the store and overall feel of the garments. Fast foward watching this It is amazing to see and understand the vision and true transparency of cole buxton! truly inpiration keep goiing!
I'm only 30 minutes through & I had to come and comment. THIS IS INCREDIBLE!
Okay, got to get back to my popcorn. BRB.
This is why I’ll continue buying into the brand for years to come. Solid lads. Well done fellas, hope to see another doc like this in the future.
Mad respect for you two! But ultimately well done and huge congrats for pushing through and getting out on top! Two big champs and have big respect for your brand and overall output for the brand and customers!! ❤
Have so much respect for these lads 👑
This was a quality documentary, serious respect for the love and dedication you both have for the brand. Would love to see a similar documentary on the CB relationship with UVU
this was a sick watch 👏
This documentary is actually perfect people don’t show this side of creating a brand knowing that a brand as big as yours goes through technical issues gives me hope……. Cuz when I got through it I do feel like a failure but it’s part of being a brand owner….. so thank you 🙏🏾🙏🏾🙏🏾🙏🏾🤝🤝🤝
Wow! Could’nt make the premier but so glad I finally got to see it. Makes me appreciate even more the personal call from sat and speaking with Jonny when the quality issues were in full flow. With everything that they were dealing with they still had time for me to sort out my orders. Unreal lads. Good luck for this Friday. Hope it’s smoother 🙌🏻. Much love!
Lovely documentary of this stunning development.. appreciate your work and love with & for garments a lot!! Greetings from Berlin.. kind regards, a huge fan.
I swear the talk with mum always keeps my head on a swivel too
And you’re still fooking here. Go at it lads, 2023 is gonna be BIG. Much love x
this video is beyond insane. Sending love
This is an amazing amazing amazing video. I have loved this brand for a while and now seeing this video just solidifies all my feelings. This was THE best behind the scenes brand content on TH-cam. And there is tons of great work, but this is by far THE BEST. As an aspiring designer this was fuel onto the fire and such a cool intrinsic way to really see behind large brands. Well done y’all 👏🏼 👏🏼
We need a Cole Buxton shop in Toronto Canada 🇨🇦. Seriously. Make it happen Cole.
Glad you’re still hustling! Got so many timeless pieces of your collection - lovely quality and feel since so many wears
half way through, this is f***ing insane
Smashed it boys, CB is a brand like no other
got to see the store in person yesterday. i need to go back after watching this.
So happy to have finally watched it. Absolutely loved it.
This make me appreciate the brand so much more! The fact that you care about your customers and quality of your clothes is really amazing. Can't wait for you're next drop after watching this. Probably the best brand documentary I have watched to date. Big up Cole and Jonny
One of the best things I’ve watched in a while. Hopefully the will be more!!
Thanks for watching 💪
what a quality piece of documentary! loving every aspect of the videography and much love from SG! 🖤
The most beautiful well written well directed fashion industry video i have ever had the pleasure to lay my eyes on
Mate this is inspirational tbh, defo buying into the brand, the style is dope. I’ve been trying to get my hands on that black nylon puffer coat and it’s never in stock 😩
Bloody brilliant - and the ecomm shoot was exquisite. The content, to the videography, to the product, and passion for what you do. Much respect to the whole team.
Waited longer for this film than for my order on black friday 21 🤣🔥
crazy documentary, today I ordered the first time at CB and gosh seeing you work so hard reminded me of my mother who also runs a clothing brand. sweat, tears but a lot of love for the brand. mad respect!
Don’t even know these guys but felt proud of em! Lol. Favourite brand right now
This was fuckin sick! the marathon continues
Brilliant. Absolutely brilliant.
❤always and forever
Unreal watch. Well done lads.
Big up the film crew the direction of this tape is mega.
Let's go! 🤍
Amazing job! Love to see the proccess of yours. God bless y'all!
Have not purchased from your brand yet but this video is great. Love to see the highs and lows and how things really happen on the inside. Major props. Would love to see some of that purple clothing back online though!
Side note- the sizing issue. That's a shame. There are a lot of reviews on youtube and written talking about how your sizing is all over place and this video shows why. Certainly a concern for new customers like myself ordering from the US. Your suppliers need to step the hell up.
How u criticising having never ordered😂
Incredible, everything on point. Big up the Cole Buxton crew.
Loved this lad’s excellent watch
Great brand ,design , people , happy to carry on buying , all the best lads
Thanks for investing bro 💪
Ridiculously good documentary lads, so inspired love the work you’ve put in. Gonna buy a piece or two now off the website. Also just letting you know the restock notification button doesn’t work, at least didn’t for me. Again, you should both be ridiculously proud of each other and the whole team. Keen to meet you both at some point in person.
sick to receive such an authentic bts on a brand like Cole Buxton.
The proportions of the products are all made with such incredible care and attention to detail and quality.
Best wishes for your continued success.
great watch - need more!
Unbelievable documentary, wish it was longer!
Wow. Unreal. Much love for Jonny and Cole for sticking it through!!
This is incredible
Unbelievable brand. Inspired by your whole journey and would love to work for you guys and gain experience one day.
I do not regret clicking on this video. I learned a lot. Thank you!
I'm your 1000th subscriber, unreal⚡
This is absolutely perfect.
Thank you for telling your story lads
Watching this for the 6th time
Freaking incredible! Thanx 4 sharing!
Cole Buxton is my favourite brand at the moment. Greetings from Malaysia!
Must be the 30th time I’ve watched 🎉
Crazy good you guys. Much love from Portland, Oregon
Wow - true rawness and so inspirational mates. I felt like I was living my own dream through this. So glad I stumbled upon this. Cheers for more to come
Great video it’s good to see what a brand you own many products from go through to make sure your products are perfect
Just found out about the brand, keep doing what you’re doing, that’s great
best fashion doc out!
The most inspiring documentary I have ever watched for real, the blood sweat and tears that goes into this with the perfection it creates is something that can't be matched, you dons inspire me differently, and I hope one day we rub shoulders - Corey Lee - just currently a "normal" guy on my road to success
My Black Friday bits got delivered as I was watching the website go live on this video. Brand over Revenue, you’ve smashed it again, faultless products received. P.S big up Jonny’s mum.
What a ride. Massive respect to you guys!
Always great, keep it up
So inspiring, hope to see more in the future!
This is really well made, great watch!
Wow absolute insanity!!! Best in-house brand docu I've ever watched
, if you've watched the entire thing and didn't decide to buy something I don't know what's wrong with you! Cheers Lads 💫
Awesome videography and storytelling of the brand fellas! Best of luck!
I've passed this store, possibly, a hundred times or more and didn't have a clue about it... I'll have to take a look next time in the area.
I loved every second!
nothing makes me want to support a brand like CB more than the last 4 mins of this film.
Crazy scenes! What a film.. what a team, what a company
What a great watch 🤝
Great vid, lovely clothing, beautiful brand ♡
what a great documentary.. this is why i cant stop buying CB...the t shirts are so perfect... well done lads truly inspiring
Insane work once again!
I loved this, I hope to see more in the future !
Amazing video, really insightful and inspiring. Cinematography was fuckin insane as well. God bless
Love from Canada lads 🇨🇦
Let’s go finally 😮💨
Astounding. What a work of art.
Amazing video, had me in tears when BF launch was a success! But might be time for new manufacturers, can't believe how much mess around these ones caused you! Insane. How hard can it be for them to be honest and do their job properly... Feel for you boys
love this so much!! Such an amazing Film x