This May Be The Most Influential Shoe of All Time | Behind the HYPE: Air Max 1

When legendary Nike footwear designer Tinker Hatfield introduced the concept of the Nike Air Max 1 in 1987, it was not well received by his colleagues. Like many ideas that are ahead of their time, others thought the running shoe was too risky and that Hatfield had pushed it too far. Cut to today, over three decades later, and the Air Max 1 is one of the most iconic and beloved silhouettes in Nike's arsenal.
It's popular among celebrities and athletes, has been refreshed with numerous collaborations and colorways, and even has a day that's dedicated entirely to celebrating the model. The latest installment of Behind the HYPE shares how the Air Max 1 went from a controversial running shoe to one of the most influential sneakers of all time.
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[@SeanGo]

Thanks for the feature 🤝🤝🤝

[@ClintonJeff]

I saw your trademark bokeh and thought "whoa this looks like a Sean Go clip" and it was! haha

[@rawsanity27]

It’s Crazy. So many sneakers decided to have the visible air unit after Air Max 1 did it. They deftly set a Trend.

[@dchang3631]

Tinker Hatfield. Such a genius. I didn’t know previously that his design was inspired by the Pompidou gallery in Paris. Thanks for this feature.

[@DippedInInk]

Love the Behind The Hype series.

[@OdysseyTag]

Those Atmos Elephants till this day are straight fire 🔥

[@dr.robotnik825]

IKR and im super picky with sneakers

[@passionatpatta]

Them Patta collabs were 🔥

[@walterroux291]

The Patta x Parra collab on the Air Max is out of this world.

[@mvzi]

Definitely not know for Travis collab

[@DyingToLive12]

Still NEED that OG red pair....wouldn't mind the blue one either.

[@adamani08]

We need a whole series of this. This was just a bite size episode. I need an hour at the very least.

[@DyingToLive12]

Really wish just for onceeee Nike would allow a NikeID with ANY color & materials regardless of cost.

[@Jamzy]

Not sure if they still do it but Nike used to offer a bespoke service where they would make a shoe exactly how you wanted it. Wasn't cheap however.

[@Jamzy]

Looks like you can still do it at NikeLab NY.

[@alternation7063]

3:50 I thought they didn't make 95's with the big bubble anymore? Where can I get one like that lol

[@theinstigatorr]

If home boy comes through in like these … home boys gonna like … get it

[@mdaddy9474]

shes gonna like me then

[@SCRandall]

Sean Go in a hypebeast vid? Hell yeah!

[@SeanGo]

🙏🙏🙏

[@Mr.YouTube77]

1 of my top 5
Ever....

[@sneakerhead_dread7188]

❤️❤️❤️❤️ This Story!! Love HISTORY on Sneakers!!!

[@itsnachikethahere]

Love this series. Keep it up guys!

[@BassDroplet]

Of allllllll the insane AM1 collabs over the years, you included the Travis in that first list? smh

[@ravendano]

The worst hype collab on the AM1 imo

[@SoundsLegit]

This is my go to trainer the Air Max 1 🔥 just does it for me that’s why I own too many pairs but my real question is.. why have Nike killed off the Air Max 1? Nothing for years now just the odd dead colour way here and there which is nothing anyone wants/needs, or a collab which is overpriced like all the other ones they do it with! At one point the premiums was smashing it so why the change? Hmm upsetting in my opinion such a focus on certain trainers they forget the real ones like Air Max 1! Let’s hope the comebacks on its way 🙏✌️

[@mdaddy9474]

It sounds like we are going to get plenty of Air Max 1s in 2022 (35th year). I'm hopeful

[@divinebars]

What’s the name of the sneaker at 3:56? Help 🙏

[@sabihatanveer8494]

the hall of fame shoe😘

[@yn6835]

The edit is soo fire

[@dm_247]

Tinker Hatfield is a genius!

[@areebsyed3662]

Need a new balance 990 vid yall!!!

[@GTfromAG]

Cant forget the Galaxy Foamposite🌌

[@Dylan-ot4nb]

🔥

[@elijahddavis]

the disrespect to Air Force Ones

[@jedibreezy7212]

He said what about celebrating air max day ? Nike and Vans ? I didnt hear it clearly can someone please

[@bazzz1396]

fans

[@jedibreezy7212]

@@bazzz1396 thanks, appreciate 🙏🏼🙏🏼

[@austiniturbe4495]

AM1 >>>>>>> AF1

[@hathaway.1166]

Having own an AF1 for a couple of years definitely gon buy a AM1 next😂

[@philipoluwole]

Peep my man Sean Go.Tha original sneaker review legend

[@SeanGo]

Appreciate ya!!!

[@conor2439]

90 still the king

[@chocolatewheelchair]

They are actually comfortable shoes.

[@Ohnezone]

Did any of you grab em on Nike ID? 👀👀

[@amarachidesi]

Think different

[@Junzstylemadapaka]

OG airmax 1s and 90s are better than any OG Jordan 1s

[@JayCollier-cc9cz]

Shame that you can't buy any because of scalpers.

[@malauterbach159]

ok

[@geoffreypotterpotter5005]

Poor people need nike like rich people need government welfare,assistance...

[@geoffreypotterpotter5005]

@@dove6069 there's always one dense individual who misinterprets any statement...

[@dove6069]

@@geoffreypotterpotter5005 ohh i see now.... lol my mistake...

[@waynedarren]

Durability of air max sole is terrible

[@M4NA5]

Iconic collaborations with Travis? Gtfoh.

[@EddyCroitoru]

oh yeah definitely travis is the one who made them popular

[@mdaddy9474]

LOL

[@arceustheo]

ngl but the design is mid af ive yet to own one in my lifetime

[@smrf4real222]

SECOND

[@lucid1239]

Third

[@teachermoya8355]

Guys it was a poor video, you just took clips from other people. With almost 1 million suscribers! Really? is this the best you can do??

[@AM-uk7jv]

Patta Waves are the best iteration of this silhouett. Better than the OG.