Thank you Christian! With ActiveCampaign you can add a consent checkbox in your form. They also provide records of the consent. If I use this, can I waive double opt in?
No, because you need to be able to prove that the person receiving the email is the one that opted in, and that is only possible by sending a first email that asks the users to confirm his opt-in. Otherwise I could just opt-in with your email address and check the box when you in fact never consented to receiving emails.
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Very helpful information! Can I put new customer discount in the double opt in confirmation email?
Thank you Christian! With ActiveCampaign you can add a consent checkbox in your form. They also provide records of the consent. If I use this, can I waive double opt in?
No, because you need to be able to prove that the person receiving the email is the one that opted in, and that is only possible by sending a first email that asks the users to confirm his opt-in.
Otherwise I could just opt-in with your email address and check the box when you in fact never consented to receiving emails.