This Is What The Meta Ads Algorithm Is Doing

[@isserman1]

Thanks Andrew! This is helpful. When you set up these trials and launching ads with bid caps, are you always using 7 day click or are there any times when you switch over to 1 day click?

[@andrewfarispodcast]

Depends on the goal. For tighter, subscription-based funnels, usually 1DC. For longer consideration, 7DC. Also, I typically run tROAS at one of them and BCs at the other, with the goal of covering as much audience as possible.

[@isserman1]

@@andrewfarispodcast Thanks Andrew! So you're basically running 7DC tROAS on ads that are not really single product subscription funnels and 1DC BCs on the subscription funnels?

[@andrewfarispodcast]

@@isserman1 More or less, though sometimes it isn't related to sub funnels.

[@makeithappenv]

Thanks Andrew, so A/B test until stat sig is important when deciding between ads that spend with low roas and ads that don’t spend well but are recording high roas?

[@andrewfarispodcast]

Definitely not! Eliminate all creative testing campaigns. Like this: th-cam.com/video/JtvIZ37EFnA/w-d-xo.html
More thoughts here too: th-cam.com/video/NjDpl6S--H0/w-d-xo.html