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Hahahahahaha. Great opening, @youderian.

Great info! IF you were to run some retargeting - would you put those ad sets in the same campaign as your broad ad sets? (and simply change the Bid/ROAS target to reflect a higher standard for retargeting traffic?) Secondarily - I spoke to a META marketing pro and they suggested no more than 3-5 ad sets in a single Campaign and recommended less than 15 total active campaigns. Their general vibe was that after a certain point to much creative may have diminishing returns...? I have noticed declining performance over the past through months with the MEGA CAMPAIGNS - anything you're changing on that front? Thank you as always - your content is gold 🙏

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You are making great videos, but I noticed that your videos are not getting the views they deserve? It is because you are not doing proper SEO on your videos. Why are you not doing SEO on your videos? If you do SEO on your videos, your videos will reach your real audience. You should definitely do the same on your videos too.

Hey Andrew, fantastic content here. How important is the primary text on a meta ad VS the creative copy? which one should i change in priority? If i do iterations of one static ad with changing the creative copy and the primary text i will end up with too many ads for one angle/ad set. Would love to hear your though on this

very interesting, thank you sir

Wtf are you babbling about

“Starting a brand” this is exciting! Any more info? Or is this a silent project?

Great stuff man. Thank you for your work, your stuff has educated me so much on understanding my clients business numbers and looking far beyond in platform but also being accountable in platform at the same time. Slowly moving clients onto manual bids - hard in the UK because our sales tax (VAT) is 20% and often destroys margin and clients always want a lot more than is workable generally. But still, fighting the good fight as much as possible!

Great video full of value, you clearly outlined how to determine your target CPA and roas which is good for cost caps and troas but how do you then determine your bid cap with these metrics?

Great video. Just FYI - Couldn't find the download, even with signing up for the newsletter.

Great value in this video! I know you are a believer of testing a high volume of creatives in your accounts. How are you dealing with the limit on the number of active ads your page is running?

Love it! In case you wanna fix it, I think you misspelled the caption

Hey andrew i have been binge watching your video and i started with bidcap in a brand new ad account . I have couple of questions . 1) i saw the beardbrand episode and you showed your unit economics sheet and use the numbers to comeup with bid. I have the sheet but which bid do we follow is it 1dc or 28dc? I am running a personalised jewellery brand where the jewellery comes with different message cards and the variable here is the message card but each message card is a product in a store with different url in this case do we seperate the product in its own campaign? The aov is same across all products. And lastly the most important question . You say if meta thinks if your creatives are good then it will spend But when i started my campaign and kept the bid at 60$ it didnt spend anything for hours and i bumped it to 100$ just to check and it got spent so does this indicate meta thinks my creatives will only fetch me 100$ sales? But with me i got sales quite under my breakeven cpa . So with bidcap is meta going after bottom of funnel purchasers? When we use lowest cost alot of people say meta uses machine learning to deliver the results and with caps we limit the machine learning . Do cost/bidcaps utilise machine learning ? If yes then why does meta gives us tool like flexible ads /dynamic creatives. What do you think about using flexible ads with bidcap campaign Again i want reiterate i am in love with cost control but confused a bit since i got profitable sales when i kept the bid way over what unit economics sheet provided. Say if i keep the bid what sheet provided and didnt inflate it and it gets spend does that mean meta will get me purchasers for that cpa? Also can you make a video about how auction specifically lowest cost and cost control works like how they enter the auction . Timburd uses alot of inflated bids to bully the competitors have you heard about his structures ? One last question do you test new creatives inside the adset by editing it or in a new adset completely ? Thanks hope you will answer these

Super useful thanks Andrew. Are you able to share the document and will you be walking through the other concepts in there in a future video?

Super helpful information thanks for putting this out!

Bit too vague bro

Bily seems nice, but their pricing is so odd.

Thanks for the excellent video ـ Your advice: I am a designer of short advertising videos and an online landing page designer behind the computer screen in my home. How do I exploit that through my skills and service provision? Your advice is appreciated. Which skill should I focus on more out of 2 skills for this sector? Should I work on freelance websites or on my personal website? , Thank you

Updated link for CreativeOS Ugly Ads Templates?

There is a crucial thing you mentioned at the end about the making creative that get high CTR. I made this mistake in the past, but it is still hard to find the right balance for high CTR and CVR. Any suggestions? (Images) ty!

Amazing video as always ! Do you duplicate creatives by duplicating all your Bid Cap campaign directly or using post id ? Also you only exclude customers ? or also website visitors ? Thank you so much Jonas

Where can we fins the doc file? Ty

I have another question: does it matter if I have, say, 10 different ads in one ad set (using Bid Cap)? Does the ad set have more difficulty optimizing because all the ads are different, even though they funnel to the same product and landing page? I can imagine that one hook might appeal to a completely different audience, right? Thank you, Andrew!

Excellent value as always! Any suggestions for a quality Meta ads course or any plan on making one?

Thanks Andrew, so A/B test until stat sig is important when deciding between ads that spend with low roas and ads that don’t spend well but are recording high roas?

Thanks Andrew! This is helpful. When you set up these trials and launching ads with bid caps, are you always using 7 day click or are there any times when you switch over to 1 day click?

Great episode, Paul and Andrew!

Awesome content Andrew! I got a question about your ads strategy~ I get the idea of bid caps and then looking at spend per creative as a KPI, but what does it look like in practice? Let's say you produce 20 creatives a week, do you keep adding them all in the same adset? Or do you create different adset to keep the amount of creatives per adset to 3~5?

Really like this process. How long is a long form explainer?

Came for the vasectomy, learnt about applovin...

Hey Andrew two questions regarding BFCM : 1. do you think you can ship ads the day before BF or is it better to rely on ads shipped before if it spends well ? 2. When the BFCM is finished do you shut down the BFCM campaign directly ? Thanks a lot 🙏

Let's Go

Best intro ever lol

Some good insights here boys! 🤜

@Andrew ! Thanks for another explanation ! Do you think move a CC budget campaign from 5k to 8k in once can make the CAC higher than usual ?

is this shit ai

Cost caps FTW! 🙌 You mentioned for the tROAS campaigns you use 7-day click and for Bid Caps 1-day click attribution - is that your general rule of them for the highest value + lowest cost attribution strategy? Thank you!

Great episode - I really have no idea why these don't have more views as they are some of the most informative ecommerce content you can find. As you've previously mentioned, I believe product is just so fundamental to this. I've exhausted so much energy on brands trying to squeeze out the LTV - email flows, offers, incentives etc. Put more energy this time into picking the right product this time round - and we have 40% LTV lift within 60 days for a brand launched 3 months ago - no post purchase flows, no winbacks. Repeat is so tied into the fundamental product itself not the marketing.

How can I work with Kynship?

Great video, thanks for the value! One question, do you just launch each concept of variation in a separate ad set within 1 CBO (manual bids)? For e.g. for our case, we are a men's jewelry brand and we either run ads on CC or ROAS goal but all ads have the same goal in terms offer, products, targets, etc..) If that;s the case should we just launch each ad concept (variation) as a new adset in 1 CBO on either CC or ROAS goal, regardless of the angle? Also is there a benefit to having 2 campaigns, 1 on CC and one on ROAS goal and just launching each concept variation in both? Just so we can go after volume and value, i imagine it can attract different audiences. To give you some context our spend level is around $50-60K a month.

I'm really excited about this idea. How are you keeping track of all your concepts/angles/hooks when cranking out this much volume? Are you keeping track of how much creative you're pumping in an account for a specific concept vs another? E.g. "reduce oily hair with more oil" being the concept, or do you just look at ad performance and see what's getting spend and build out more ads within that concept?

Where’s the link to the video where Nate talks TH-cam? Great video guys, thanks.

I’ve been out of the game a while - need to find some of your earlier vids explaining cost caps and how to calculate them? Could I just set them at my target CPA?

Great, as always! Quick question: Do you allow the one adset with multiple ads to do all the retargeting? Do you load the adset (with winning ads) with retargeting ads and let fb decide if/when to show? Ty Andrew!

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Thanks Andrew! Do you run these as flexible ads or are you setting up individual ads for each variation of the copy/images?

Great video!

I am a complete beginner for FB ads but want to start selling my homemade products. PLEASE what is the best way for me to start?