Setting High Prices in Reselling: Interview with Chuck Rozanski of Mile High Comics

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  • เผยแพร่เมื่อ 13 ก.ย. 2024

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  • @TheAuctionProfessor
    @TheAuctionProfessor 4 ปีที่แล้ว +13

    He does EXACTLY what we do with pricing, markets, perception, and pretty much everything. I've been saying the same thing for years. We ALWAYS price collectibles HIGH. We are heading to 100K listings ourselves.

  • @michaelemond7315
    @michaelemond7315 4 ปีที่แล้ว +3

    I can't express to you how thankful I am you made these videos of Mile High and specifically with Chuck. He is a historic figure in the comic book industry. A lesser known one, perhaps, but still so important.

  • @djwaters22
    @djwaters22 3 ปีที่แล้ว +2

    I respect his views and everyones else's. Personally I try to price comics at a point where I made some money, but not hogher than fair market. I want others to get the chance to own books who love comics. Share the love.

  • @TiffanysCoolFinds
    @TiffanysCoolFinds 4 ปีที่แล้ว +5

    I love how explains "Nickeling" LOL

  • @mattjohns-mv8cl
    @mattjohns-mv8cl 4 ปีที่แล้ว +2

    So enlightening- I have a new appreciation of pricing now. Big respect to Chuck for keeping the value in the hobby. He talks so much sense 👏

  • @NitrousDiecast
    @NitrousDiecast 4 ปีที่แล้ว +3

    I’m not a reseller (yet), but I found this series interesting! I remember as a kid in the early 80s going to buy comic books at the local drugstore... I used to love to see what came in. Something about looking through the spinning tower of comics was so much fun!

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +2

      Yes, I loved those spinner racks. I need to get one for my business just for the nostalgia!

  • @michaeldolny2919
    @michaeldolny2919 4 ปีที่แล้ว +1

    Another great video in this series. I think what helps Chuck to be able to set higher prices for his items is his long standing reputation in his field and his huge variety of items. His inventory is mind blowing. His ads have been in comics for 20-30 years so if you're looking for a specific comic chances are you think of Chuck. If the comic is common or rare, chances are pretty good Chuck is going to have it. Plus with over 400,000 listing on eBay and a Brick & Mortar store there's always something being sold. Even in his sometimes salty way you know he loves what he does. That said 99.9% of resellers can't fathom the enormity of Chuck's operation. A person who finds something at a thrift store or a garage sale isn't going to have that same passion as Chuck. They're in it for the quick flip. They don't have the means to store it for long or the money to tie up in huge inventory. Everybody wants top dollar for their item but not everyone has the luxury to wait for it. If you're a small time reseller and this is your sole income or a large part of it, you're going to do what's best for you and not necessarily what's best for the huge resellers like Chuck. EBay has changed too. In the beginning auctions were king and people battled for your rare item. Now also because of eBay it turns out your item isn't so rare and you may have to lower your price to break away from the pack to get your item noticed. I'm a collector who got into reselling so I see many of Chuck's points. However I'm trying to build my store and as I head towards 300 listings sitting on items isn't going to help. There's no right or wrong answer. Only what's right for you.

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      All good points, Mike. I use both approaches depending on if my item is unique (higher price) or if I have a lot of competition (lower price).

  • @tito1072
    @tito1072 4 ปีที่แล้ว +1

    Chuck is not only wise but fun as hell! Love this series. There is always something new to learn.

  • @TheBestPlaceForStuff
    @TheBestPlaceForStuff 4 ปีที่แล้ว

    Chuck's pricing philosophy is just like Don the Auction Professor (and I've heard Dom say it too!). I just started back reselling on ebay after about 7 years. One key thing with pricing high is to have quality pictures to justify your price. It's already working for me on not only collectibles but quality used items and I have barely begun. Thanks to all of you! Chuck's a gem.

  • @landyalmond7742
    @landyalmond7742 4 ปีที่แล้ว

    Man this is my favorite series of videos on TH-cam. Chuck is the man....nuff said.

  • @chalupacabra1727
    @chalupacabra1727 4 ปีที่แล้ว +2

    I always set my price based on volume versus supply.

  • @boxing76ful
    @boxing76ful 4 ปีที่แล้ว +3

    Great Video! And he is right about Nickeling 😂 ,for a minute, I taught he was going to say Nickeling and Diming, 😁

  • @Gr8mom2tac
    @Gr8mom2tac 4 ปีที่แล้ว +7

    I price high - a couple reasons why: perceived value. If my item is particularly nice or NWT then I am hoping buyers think that my item is more valuable and therefore more desirable.
    It also leaves me room to run sales and still make the profit I’m hoping.
    I have one store that is my direct competitor in classic car parts and he get top dollar, sometimes double what I’m asking. I cannot figure it out. I mean, I have an idea but I haven’t figured it out enough to make it work for me in that store.

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      Thanks. Has the other dealer been around longer and getting more based on brand and reputation?

  • @MaryMcQuain
    @MaryMcQuain 4 ปีที่แล้ว +1

    I’m really enjoying these videos! I watched the last 2 back to back yesterday (watching this morning’s now) and love how he is so honest. Sad story about why he got into this but he turned a positive into a negative which took strength! I usually price mid-range, unless it’s rare and one is sold and one is listed, then I price at what the previous has sold. I loved when you mentioned Cherry Creek. My dad doesn’t have boats anymore, but he used to keep one of them there, so that brought back memories :) Thank you guys for sharing!

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +1

      Thanks for sharing as well, Mary. I like hearing everyone’s pricing strategy.

    • @MaryMcQuain
      @MaryMcQuain 4 ปีที่แล้ว

      Prime Time Treasure Hunter 😊

  • @terrencecoccoli524
    @terrencecoccoli524 2 ปีที่แล้ว

    “Philenes Basement…”. What a cool reference

  • @kevinannaflippingflopping9771
    @kevinannaflippingflopping9771 4 ปีที่แล้ว +2

    Great advice and food for thought for someone, like me, considering growing/expanding resell. Thanks! -Kevin

  • @Jessy.shops23
    @Jessy.shops23 4 ปีที่แล้ว +2

    He’s smart! I haven’t figured out pricing just yet - half my things are vintage and there’s not another sweater/dress/shirt like it. Some people just price vintage clothes SUPER high - I don’t - unless it’s a big name brand - even then I don’t go as high as them. I try to make my stuff affordable & not sit around forever. 💘

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +1

      Maybe put a few pieces up high and see what happens (Chuckify them, lol). Or not. Just depends on what you are comfortable with. I like to experiment from time to time though.

    • @Jessy.shops23
      @Jessy.shops23 4 ปีที่แล้ว +1

      Prime Time Treasure Hunter yes I def do try it sometimes. - & sometimes it works!! 🥳🥳🥳 love those sales!

  • @mikehunt9770
    @mikehunt9770 3 ปีที่แล้ว

    I try to set the market on Ebay. I have niche collectables, so in it for the long game. I will lower the price quarterly by a couple of bucks at a time. Has worked Very well.

  • @HeatherLlane84
    @HeatherLlane84 4 ปีที่แล้ว +1

    Great video! I am starting backwards and watching haha. I agree with keeping price up in order to keep the value. I do a lot of crafting and one of the things that I can't stand is most crafters undercut themselves to the point they're losing money based on their time when they try to sell cards, etc. I tend to price higher for a few reasons. First, it seems like no matter how low you price, people will still send a best offer. If I price high, it gives me the ability to have wiggle room for BOs, running a sale or even promoted listings. It is a fine line between keeping price up enough and moving product and making money. The items I don't mind sitting on is ephemera. It is small, so it doesn't take up space and so much of it is unique, that I'm totally willing to wait for the right buyer to pay my price.

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      Heather Hinds good points. I’ll be discussing this issue tonight on the auction professor’s channel

  • @MidwestPicker
    @MidwestPicker 4 ปีที่แล้ว +1

    Great series, I really enjoyed it.

  • @gaz_9945
    @gaz_9945 4 ปีที่แล้ว +1

    I Agree on pricing and protecting your brand along with the items your selling.

  • @OG_Castoman
    @OG_Castoman 4 ปีที่แล้ว +1

    I love this guy. As for me, I price some stuff high if it's unique and not a lot of competition for the specific item. E.g., postcards....can't find the exact one but know it's good....I price it higher. I do watch for watchers and send offers on those priced higher. All that said, I can sit on stuff for ever. Best thing he said in this part was VOLUME. If you have LOTS AND LOTS to sell, you can price how you want and always sell stuff......just have to have a LOT. Hard for lots of people to get there, but when you start to, it's addictive. Grow your listings. That's my $.02.

    • @OG_Castoman
      @OG_Castoman 4 ปีที่แล้ว +1

      My goal this year is to hit 2500 consistent listings. With the growth from my normal 900 listings being in 2 or 3 categories. I want to focus on just a couple things and list as much as possible. That said, I'll always still list the random stuff cause I love the hunts :) That will never end. Those tend to be the type of thing I price much more competitively.

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      Agree. Great points Carl!

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      @@OG_Castoman Good goal to hit! Sounds like alot of listings and then I think of Chuck with his over 400K listings!

  • @Deephouse_Gent66
    @Deephouse_Gent66 4 ปีที่แล้ว

    Although I don't always agree with setting prices high, I fully understand the benefits of 'perceived value,' and I certainly can't hate on anyone for finding ways to turn a profit. It used to bug me when I heard folks say "an item is worth as much as someone is willing to pay for it," because I felt like that was implying there were no industry standards or rules or absolutes in pricing... but in hindsight, I can see what that statement means. It can be a little frustrating for buyers, but I can't completely hate on it.

  • @fastproductionsTM
    @fastproductionsTM 4 ปีที่แล้ว

    I price relatively low and try to undercut where I can. I combine this with a meticulous, friendly, non-pushy, reliable, empathetic and individual service. It normally works. I use eBay and a physical store. Sometime I do free gift with a certain amount spent. I try to keep a profit margin of 66% (sell at 3 times cost) on most items. When selling on eBay I don’t sell a single issue under £4.99 (UK) so I can provide a reliable service and protect the customer product properly. 😀

  • @donbargainhunter7472
    @donbargainhunter7472 4 ปีที่แล้ว +1

    Wow how cool that was. Thanks for sharing 👍❤️

  • @moodymom27
    @moodymom27 4 ปีที่แล้ว +1

    I price higher than average to leave room for negotiation on best offers and run sales regularly. Perceived value is another reason I price higher. My price also varies on some items based on the platform I list it on.

  • @Kelly_surfdude
    @Kelly_surfdude 4 ปีที่แล้ว +1

    I price mine usually within the top 3 of that specific issue and grade. I used to run 99 cent auctions and what happens is most people think your books are garbage so they take advantage of you. now i price mine somewhat on the high end and I sell them at fair value. A book that i used to sell for $1-2 now sells at my asking of $10+

  • @Marie-ts8rp
    @Marie-ts8rp 4 ปีที่แล้ว +1

    Amazing Dom🤗 Thanks for these valuable interviews full of info!! Lol this guy rocks about the "damn nickel" I am also priced highest because I have the high end stuff in my niche!!

  • @dmcentYT
    @dmcentYT 4 ปีที่แล้ว +2

    I think I might be Chuck in a different life. This is EXACTLY how I view pricing, I like to take wild chances with prices and there is an item dealing with Video Games that no one else has on ebay that I do, very rare to have in the condition I have it in (I have 2 actually just only 1 listed) so I listed it about 20x higher than the regular versions. I have watchers on it I'm sure just to view for pricing and I've never sent an offer on it or lowered the price. I'm doing this to raise the value in this category and I did see someone with a similar item list theirs quite high so as crazy as it sounds depending on what we have I think we have certain control over market value. (I may also be a little stubborn and want to see how much I can get for certain things too) I do like balance though so this isn't my 100% approach on all things.

  • @mojoclaudius6710
    @mojoclaudius6710 4 ปีที่แล้ว +2

    His prices are stupid high I was really looking forward to seeing the store but when I finally got there it was just discouraging...I thought about buying a $1 comic but they where crap and I just wasn't feeling it anymore...incredible store though

  • @Ramoscomics
    @Ramoscomics 4 ปีที่แล้ว +1

    Wonderful and educational, Thanks!

  • @sammierunner1328
    @sammierunner1328 4 ปีที่แล้ว +2

    Sell on ebay and amazon, no particular catagory, in general I price in the middle, but it depends on what I think is the quality of the item. If it seems better than the comps I price higher, if it has a defect I price lower, for now my limited storage controls how much inventory I can have, so I don't want most items to be long tail.

  • @josephbarbera9220
    @josephbarbera9220 4 ปีที่แล้ว

    Loved the video! Regarding prices I feel it comes down the availablilty of the book . For example, the industry flooded the market by mass producing comics back in the 90s and I feel you are never going to see Spawn #1 go for over thousands of dollars and that’s a book that’s been around for 30 years! I do like Chucks business philosophy but it works for him and maybe not someone else. Keep up the good work!

  • @purplerube1038
    @purplerube1038 4 ปีที่แล้ว +1

    I price on the higher side because I hope to develop a brand that adds value. I feel like I go above and beyond more often than not with cleaning and packing. I also want to have the ability let the buyer feel like they won a negotiation as well.

  • @kraziejavier
    @kraziejavier 4 ปีที่แล้ว +2

    Really good video 👌👌👌👌👌👌👌👌👌

  • @bobhale8325
    @bobhale8325 4 ปีที่แล้ว +1

    His pricing is similar to "Don The Auction Professor"s". Chuck and Don have a good idea in my opion. I am starting to price high. I can always lower a price or even take a low ball offer, but I have never been "high balled". On Amazon they call "nickeliing" the raise to the bottom where no one ends ups winning.
    Chuck and Don depend on reputation, lazy shoppers and perceived value. I like it.

  • @serge2613
    @serge2613 4 ปีที่แล้ว +1

    Love the content!

  • @robertt9342
    @robertt9342 4 ปีที่แล้ว +1

    Does he also value the books he buys in bulk from other resellers by offering them more than other people would?

  • @stevenbond9201
    @stevenbond9201 4 ปีที่แล้ว +1

    I try and price in line with the higher prices of the grade I am at. I look at Mile HIgh and My Comics Shop if they have a listing for the item. If I see an auction, I usually figure that's a good way to get a third of the value. I wish eBay required a grade for comics. It's helpful to see Goods listed as Near Mint.
    When I had a B & M store, every August I had a progressive sale. Starting on the 11th everything was 11% off and each day the percentage increased 1 point. Come the end of the month people were walking out with long boxes of comics.

  • @BMTOKC
    @BMTOKC 4 ปีที่แล้ว +1

    I price things high too. I have actually had the 99 cent guys actually raise their prices seeing mine, lol, sometimes 1 cent less. I use lotsa pics and lotsa description. Takes a long time. I have run a few 50% off sales and have never sold anything at that rate. It's funny, usually when those 50% sales expire, someone comes along and pays full price. Cwazee!

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +1

      Right, or I make an offer to a watcher, no one takes it, and someone comes in and buys it full price. lol

    • @BMTOKC
      @BMTOKC 4 ปีที่แล้ว +1

      @@PrimeTimeTreasureHunter Makes it great for videos, lol, but as far as making any sense at all, None.

  • @dansanfrisco
    @dansanfrisco 4 ปีที่แล้ว

    You resellers should take SERIOUS NOTES here. Price accordingly. All of my items on my store are priced higher than market value for one big reason, they are worth a value to me and my time is also VALUABLE. When I sell I get customers who wants that particular item and are willing to pay for it and my service. When you price bottom of the barrel with free shipping you will get "fitchy" buyers who may later regret the purchase and want a return. When you price low you attract those types of buyers. Simple.

  • @sundaywhiterabbit7679
    @sundaywhiterabbit7679 4 ปีที่แล้ว +1

    I list high and open up best offers starting at 2 dollars and wait for the highest offer to come in. Sometimes the items sell full price and others i get offers, some low, some good. It makes selling an interesting game. Then as inventory gets old i slowly lower the price over time keeping the offers set low.

  • @reedcomics8196
    @reedcomics8196 4 ปีที่แล้ว +1

    I'll pay a little extra if I know the item will be shipped securely, shipped quickly, etc. However, there is no way I'd pay 20-30% more for a collectible to "protect the market." I work too hard for my money to just p*ss it away.

  • @esmelovesvintage
    @esmelovesvintage 4 ปีที่แล้ว +1

    Pricing is something I struggle with. I sell mostly “one ofs” vintage home decor in my Mercari store so I usually have no similar price point. After 1.5 years, I’m still guessing on prices. 🤔

    •  4 ปีที่แล้ว +1

      ThriftyEsme I would still use eBay completed listings to get an idea of price, also worthpoint might be an idea. Sometimes we have to guess...when I
      Do I will still price high as I can go down in price to get it sold but I can’t go up!

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +2

      Maybe price some high (Chuckify them, lol) and see what happens.

    • @esmelovesvintage
      @esmelovesvintage 4 ปีที่แล้ว +1

      Prime Time Treasure Hunter I like that, “Chuckify💥”

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว +1

      ThriftyEsme 😂😂😂

  • @countrypicker2819
    @countrypicker2819 4 ปีที่แล้ว +1

    If I have an item that I know has is desirable to buyers and has a high sell through rate I will push it up in price, especially if the market isn't flooded with it. But some categories are flooded. And I think it's necessary to " NICKEL" my product in those cases. But then again I only have 450 listings on eBay. I'm not big enough to protect the market. I'm just struggling to keep my head above water while expanding my business.

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      Yes, I do the same if I have a lot of competition on an item but I'll price high if it is unique.

  • @mohammedbourqqadi7992
    @mohammedbourqqadi7992 4 ปีที่แล้ว +1

    I try to set my prices competitive to the lowest price but I end up not making large profit.

  • @SinnycoolGames
    @SinnycoolGames 4 ปีที่แล้ว

    Ebay here. I look at the competition and then the solds to decide. I never just become the lowest price. Sometimes you will look something up and seller 1 has for 7.99 seller 2 has for 8 and then 5-10 others have it for 19.99 on up to 39.99 and there are auctions ending with a $5 sale a couple $10 and then a bunch in the 20s and 30s. So basically i forget the super low guys i forget the sold auctions with 1 bid and then price to be either the lowest of the prices after eliminating the dummies or 2nd lowest. So in my example i might go with 18.99 or 19.99. I dont mind letting a couple idiots have the lowest price if they are 2 low

    • @PrimeTimeTreasureHunter
      @PrimeTimeTreasureHunter  4 ปีที่แล้ว

      Yeah, there are sometimes when a price is just so ridiculously low that you just have to laugh.

  • @gardendaisy
    @gardendaisy 4 ปีที่แล้ว +5

    I dont think his approach is different for everything. People Re giving stuff away on ebay. They think its fun to sell something on ebay not doing a serious bussiness but just having fun. Ruins value

  • @murrayzuckerman123
    @murrayzuckerman123 4 ปีที่แล้ว +1

    How old is chuck?

  • @atenakehnaton3965
    @atenakehnaton3965 4 ปีที่แล้ว

    Price gouging isn't going to grow the business, unless you mean the speculator market, in that case, yeah, it might help but as the 90's have shown that's unlikely. It's simple there has to be a market which VALUES the product and frankly the market is shrinking so the value of comics is generally going down, with exception to specific key issues related to other media. It will continue to go down as long as comic books as a medium has less patrons. Everything this man has said could easily be flipped. In many ways his way of looking at things caused the 90's speculator bubble that caused us to have a ton of variant covers, price gouging, and eventually the dreaded crash. I know a lot of people who stopped collecting because the prices went up, and others who stopped because comics were more about gimmicks to appeal to speculators and back issue dealers than new customers. "Fairly" priced quality products seems to me to be the way to save the market.

  • @bryangordon5775
    @bryangordon5775 4 ปีที่แล้ว +2

    Well he’s not a very likeable person is he?