White paint started with Canon's first fluorite lenses. This optical material is known to deform from heat, which is why they had to make the lenses white. So if you want your lens to las more than 3-4 years without serious degrading in optical quality you have to make it white and keep it cool. Even without too much heat fluorite lenses have a 10 year period of keeping their qualities. Nikon were not using such materials until lately which is why their telephoto lenses were much bigger and heavier than Canon alternatives.
Not quite. Nikon Lenses have some fluorite coating. The reason why NASA have Nikon as partners in ISS orbit until now is because Canon have some problems with their coatings, and they chose nikon over this because Canon haven't figured it out. And so is the reason why Nikon Z9 is making its way again in space because of this
Not enough historical research. Canon began painting their lenses "epoxy color" (as they call it not actually "white") when they started using fluorite for telephoto lens elements. Fluorite is significantly more susceptible to heat expansion than glass. Later, sure, branding became part of the new tradition. But the original reason was, indeed, a matter of Canon's exclusive use of fluorite lens elements.
For thermal control. Black absorbs more heat, telephotos have a larger surface area to absorb that heat, and thermal expansion messes with optics. There, saved ya 4 minutes.
I was a partner in a camera store several years when we received a shipment with 4 white or actually light gray 70-200 f2.8 lenses. The shipment was in error as we had not ordered any 70-200 lenses at that time. Also we didn't know the "white" lenses existed. There was no product number in the price list for them. We did receive an invoice for them so we let the word float that we had them and they were quickly sold at a premium. As we know had a product number we tried to order more only to be told that the product number did not exist.
And when Nikon was bleeding market share to Canon for years (because of the lack of full frame sensors and IS) They dabbled in a few white lenses even though they didn't use fluorite elements. That lasted a few years and was forgotten. Guess they sold a few more lenses though.
Great video! Visual production is 10/10!! If I may suggest, try bringing your lav mic or shotgun as close as possible to your mouth. There's a lot of room reverb. Big love though the rest is honestly top tier!
For control of heat, they should use alternating bands of black and white, as on a zebra. Those alternating bands are theorized to induce an air current on the surface (due to difference in how quickly the hotter air rises compared to the cooler air), thus cooling the surface of the zebra.
That’s funny about a prestige thing with Canon. I stuck with Nikon specifically because I wanted black lenses on my black camera body. It wasn’t the only reason, but it was part of the decision.
Heat control makes sense. My Sigma 50-150 EX DC lens can overheat in summer and then autofocus motors slows down gradually to a complete standstill. On the other hand its the only lens I have that have any problem with overheating. And (except some silver vintage lenses) all of them are black
He is definitely a factor for camera lenses to be white, especially if you’re shooting outside and it’s incredibly sunny. But I don’t think it’s the only factor
Well, I think it's more of a brand recognition thing that anything else. And as far as Apple, they only began using bright colors in their phones several years ago b/c people got tired of their boring gray or black choices.
I thought it was so they wouldn’t be mistaken for a firearm. I’m always worried shooting pics around cops thinking they may mistake my long black telephoto lens as a firearm.
A study showed that men with a small “manhood” were more likely to buy white lens to compensate . Also another study showed that anyone that wore a T shirt with “I SHOOT RAW” on it were the worst photographers and relied solely on the equipment & photoshop to help them out.!
Actually Nikon does have white lenses, but mainly for the Japanese market.. And I believe Sony copies Canon.. But I do believe branding is the main reason..
Did you watch the video? I'm guessing not as I gave multiple reasons why? Please watch the video all the way through before writing a comment like this!
It all has to do with marketing. Canon was always better at marketing than any of the other manufacturers. I can remember seeing Canon telephoto lenses on the side lines at sporting events with the name Canon in big red letters on the lens hood. These were Canon owned lenses on loan for free to professional photographers who endorsed Canon.
I hate white 70-200mm lenses. It just looks like a advertisement "Hey! Crooks I have a $3000USD lens come mug me". I respect Nikon and Sigma for never making them white.
I'm sorry to disillusion you but Nikon have produced certain of their lenses in a very light grey finish with their tropicalised versions precisely to improve radiant heat dissipation: I have owned a light grey example of their original 70-200mm F2.8 AF-S VR lens for nearly 20-years, they also made some minor modifications to the internal construction. It has led to several quizzical double takes when other photographers assume I've welded on a Canon lens to my Nikon DSLRs! However, the practical advantages really only apply to physically large/complex lenses, typically long prime telephoto and telephoto zoom lenses.
70-200 tamron lenses are black AND NEVER A PROBLEM in the "scorching sun" Canon and Sony telephotos are white because LOOK I SPENT A LOT OF MONEY! also, the manual for Canon whities doesnt specify working conditions as "scorching". objects getting to +70с in direct sunlight is a pretty common thing where I live. I call bollocks.
I personally do not like this level of branding. To me, a red ring on the lens, being large and white, having chrome (Hasselblad), etc. just screams "STEAL ME!"
Pretty much, brand recognition is an incredibly powerful and free way to market your products. Same reason Apple designed that silly “dynamic island”. It looks different enough to stand out
We thought it was for safety on sports field sidelines so that players and other crew don’t run into giant lenses which if black do blend in with clothing and shadows- these guys are frequently right by the field margin where players can hit them
I really don't think heat resistance and light refelction are important reasons for having white lenses, otherwise every other brand would adopt such lenses. It's more of an aesthetics thing and brand identity thing like you said.
no ... not some some lenses are white, ONLY canon lenses are white, others are just copying CANON's design & focal lengths designs just say as kiddish SONY, they copy all from canon, nikon has black color, fuji & others are also started copying all design, THIS because ... its easy to get stable rather than researching on own designs
![[UNCUT] เก็บ "สจ.โต้ง" เอี่ยวมาเฟีย รู้ตัวคนบงการ ก่อนสั่งลั่นไก I คนดังนั่งเคลียร์ I 13 ธ.ค.67](http://i.ytimg.com/vi/o-J_p62D40w/mqdefault.jpg)
I thought it was a marketing thing so everybody could see „hey I bought an expensive lens looks at me“
lol same here
It is it's just that companies won't mention that part!
Real
It definitely is, marketing just doesn’t want you to know
I was told that Canon began issuing them to sports photographers so that the TV viewers instantly would see that Canon was the dominating brand.
White paint started with Canon's first fluorite lenses. This optical material is known to deform from heat, which is why they had to make the lenses white. So if you want your lens to las more than 3-4 years without serious degrading in optical quality you have to make it white and keep it cool. Even without too much heat fluorite lenses have a 10 year period of keeping their qualities. Nikon were not using such materials until lately which is why their telephoto lenses were much bigger and heavier than Canon alternatives.
You have to be right cus my nikon 70-200 is very heavy compared to Canon's
Not quite. Nikon Lenses have some fluorite coating. The reason why NASA have Nikon as partners in ISS orbit until now is because Canon have some problems with their coatings, and they chose nikon over this because Canon haven't figured it out. And so is the reason why Nikon Z9 is making its way again in space because of this
Nikon AF lenses don't have problems due to heat. Modern F mount AFS might because I've found them to be less durable and some not made in Japan.
So they are not mistaken for bazooka in comabt areas :)
😂🤣😂 soo funny!!!!
Best answer. You get a gold star
Actually black lenses are preferred in combat situations. White ones make you more of a target.
Not enough historical research. Canon began painting their lenses "epoxy color" (as they call it not actually "white") when they started using fluorite for telephoto lens elements. Fluorite is significantly more susceptible to heat expansion than glass. Later, sure, branding became part of the new tradition. But the original reason was, indeed, a matter of Canon's exclusive use of fluorite lens elements.
So you haven’t watched the video then. Bc he literally says it’s to do with heat🤡
For thermal control. Black absorbs more heat, telephotos have a larger surface area to absorb that heat, and thermal expansion messes with optics.
There, saved ya 4 minutes.
Only half the reason for lenses to be painted white,, hence why I recommend watching all the way through the video
@@PhotoFeaver you talk like AI, what you said could be summarized even with the branding/psychology aspect in a couple sentences.
Canon: We made white lenses famous.
Sony: Great we will make our lenses white too.
Actually it was Minolta that copied Canon. When Sony bought the Minolta A Mount. They just continued the white lenses.
I Didn't know that, but that totally makes sense!
@@PhotoFeaver Most "Sony" A Mount lenses were rebranded Minolta lenses.
Missed opportunity not using the Madagascar "why are you white?" Meme anywhere on this video.
OMG yes, I should of 😂😂
Or Mean Girls "why are you white?" :P
th-cam.com/video/z8wrqe72YG4/w-d-xo.html
I have a light grey Nikon 70-200 f/2.8 and they also used to make a 28-70 f/2.8 and a 17-35 f/2.8 in light grey.
I was a partner in a camera store several years when we received a shipment with 4 white or actually light gray 70-200 f2.8 lenses. The shipment was in error as we had not ordered any 70-200 lenses at that time. Also we didn't know the "white" lenses existed. There was no product number in the price list for them. We did receive an invoice for them so we let the word float that we had them and they were quickly sold at a premium. As we know had a product number we tried to order more only to be told that the product number did not exist.
I have a light grey 300mm f4
And when Nikon was bleeding market share to Canon for years (because of the lack of full frame sensors and IS) They dabbled in a few white lenses even though they didn't use fluorite elements. That lasted a few years and was forgotten. Guess they sold a few more lenses though.
Great video! Visual production is 10/10!!
If I may suggest, try bringing your lav mic or shotgun as close as possible to your mouth. There's a lot of room reverb.
Big love though the rest is honestly top tier!
For control of heat, they should use alternating bands of black and white, as on a zebra. Those alternating bands are theorized to induce an air current on the surface (due to difference in how quickly the hotter air rises compared to the cooler air), thus cooling the surface of the zebra.
That’s funny about a prestige thing with Canon. I stuck with Nikon specifically because I wanted black lenses on my black camera body. It wasn’t the only reason, but it was part of the decision.
Heat control makes sense. My Sigma 50-150 EX DC lens can overheat in summer and then autofocus motors slows down gradually to a complete standstill. On the other hand its the only lens I have that have any problem with overheating. And (except some silver vintage lenses) all of them are black
He is definitely a factor for camera lenses to be white, especially if you’re shooting outside and it’s incredibly sunny. But I don’t think it’s the only factor
I own Nikon and Sony telephoto lenses, I prefer the look of the Nikon.
Awesome as always. See you next year.
A color for NSA Snippers wont see you as an assassin holding a weapon
70/200 2.8 - GOAT 💪🏻💪🏻💪🏻
No such thing as “JUST a hobbyist.” All photographers are equal!
3:56 you're welcome
Short answer is marketing!!! because Nikon lenses do fine without being white!
I thought it was for brand recognition (Canon). But most serious birders with long lenses cover the lens with a camo cover anyway.
they're sitting in the shade mostly anyways where you rather not want to scare a bird with the white glaring paint
10/10 Content Bro
Well, I think it's more of a brand recognition thing that anything else. And as far as Apple, they only began using bright colors in their phones several years ago b/c people got tired of their boring gray or black choices.
Heat is the only reason. Yet people cover them with coats/camouflage. So they could just as well just make them black.
I thought it was so they wouldn’t be mistaken for a firearm. I’m always worried shooting pics around cops thinking they may mistake my long black telephoto lens as a firearm.
I love white lenses. It’s so pretty
Sometimes photographers work in areas where people try make new holes in other people and no one wants to see a plumber with a huge pipe
Unrelated: friendly advise, get rid of your reflection on the cabinet, it's quite distracting. Great video though! :)
A study showed that men with a small “manhood” were more likely to buy white lens to compensate . Also another study showed that anyone that wore a T shirt with “I SHOOT RAW” on it were the worst photographers and relied solely on the equipment & photoshop to help them out.!
Interesting, I would have thought that they'd be buying black lenses to compensate.
@@AbcDino843 lol….That gave me a chuckle
I remember buying iphone has be white colour starting from iphone 4 onwards
Actually Nikon does have white lenses, but mainly for the Japanese market.. And I believe Sony copies Canon.. But I do believe branding is the main reason..
So, the answer is, I don't know and I didn’t ask the manufacturers, followed by, subscribe if you want to see more videos where I say I don't know.
Did you watch the video? I'm guessing not as I gave multiple reasons why? Please watch the video all the way through before writing a comment like this!
I always figured it was A cost and B heat dissipation.
It all has to do with marketing. Canon was always better at marketing than any of the other manufacturers. I can remember seeing Canon telephoto lenses on the side lines at sporting events with the name Canon in big red letters on the lens hood. These were Canon owned lenses on loan for free to professional photographers who endorsed Canon.
I've resisted buying a white lens, because at events you get mistaken for a Pap!…
Pentax also had white lenses
Fujifilm does as well, on the biggest telephoto lenses
Good explanation - don’t call it soccer though 😅
I hate white 70-200mm lenses. It just looks like a advertisement "Hey! Crooks I have a $3000USD lens come mug me". I respect Nikon and Sigma for never making them white.
I'm sorry to disillusion you but Nikon have produced certain of their lenses in a very light grey finish with their tropicalised versions precisely to improve radiant heat dissipation: I have owned a light grey example of their original 70-200mm F2.8 AF-S VR lens for nearly 20-years, they also made some minor modifications to the internal construction. It has led to several quizzical double takes when other photographers assume I've welded on a Canon lens to my Nikon DSLRs! However, the practical advantages really only apply to physically large/complex lenses, typically long prime telephoto and telephoto zoom lenses.
I am sorry to say to you that Sigma made a lot of white professional zoom and telephoto Lenses.
70-200 tamron lenses are black AND NEVER A PROBLEM in the "scorching sun"
Canon and Sony telephotos are white because LOOK I SPENT A LOT OF MONEY!
also, the manual for Canon whities doesnt specify working conditions as "scorching". objects getting to +70с in direct sunlight is a pretty common thing where I live.
I call bollocks.
I always figured it was for recognition and cost.
I personally do not like this level of branding. To me, a red ring on the lens, being large and white, having chrome (Hasselblad), etc. just screams "STEAL ME!"
I always envy Nikon photographers for their 70-200 I think the black is nicer
Marketing? Status Symbol?
Pretty much, brand recognition is an incredibly powerful and free way to market your products. Same reason Apple designed that silly “dynamic island”. It looks different enough to stand out
i have a vinyl wrap on my body. So im rocking a White body and a black lens.
sad nikon doesn’t make white lenses anymore they look so much better
Why are some lenses white?
Because they are superior
Marketing is the only reason, as far as I’m concerned.
We thought it was for safety on sports field sidelines so that players and other crew don’t run into giant lenses which if black do blend in with clothing and shadows- these guys are frequently right by the field margin where players can hit them
You mean Sony addopted Canon’s signature design and aesthetics?
Nope it was actually Minolta that used white first. Then Sony just continued it when they bought the A Mount.
Lens racism. Never knew there were so many haters cause the color of a lens. White lenses matter.
Why you say “soccer” 😮
soccer pield 😂
Black lenses always hated by cop
I really don't think heat resistance and light refelction are important reasons for having white lenses, otherwise every other brand would adopt such lenses. It's more of an aesthetics thing and brand identity thing like you said.
People? Look At me I just spent a lot of money? Envy is a childish emotion.
no ... not some some lenses are white, ONLY canon lenses are white, others are just copying CANON's design & focal lengths designs just say as kiddish SONY, they copy all from canon, nikon has black color, fuji & others are also started copying all design,
THIS because ... its easy to get stable rather than researching on own designs
Yoo mean Football field.
HOT !! HAHAHAHAHA im in Phoenix where it gets 120*
They are white because Nikon lenses are not.
Well no… a couple of fuji lenses are “white” - pearl as well… the xf200 f2, and the zoom 150-600
marketing
Bro is from the UK and says Soccer. cringe