The 4 C’s of Brand Strategy

[@KayePutnam]

Learn more about the 4 C's in the FREE Define Your Brand Masterclass: brandtrifecta.com/optin-17120531

[@waqasalikhanrajput]

Character - the product needs to have a character, the personality of the brand. Point of view of what the brand beliefs
Commitment - selling what to who. Who is the ideal market?
Credibility - proof of results for why we should believe. Feedback, famous personality etc
Context - who is doing the same thing. How are they doing it? What are the trends going on in the world that can affect your business

[@gypsyjane6352]

THANK YOU!

[@JagwireFilms]

Thanks

[@zulfikardipto9431]

Character - personality & pov
Commitment - you know, what you delivered to whom
Credibility - other's feedback
Context - market level & cultural

[@mpmpmp3456]

This is the best info on brand building i heard so far thank you

[@sahilalam7987]

Incredible content Kaye. Loved your explanation

[@GregPreece]

Cool video, thanks!

[@alexyaniro9046]

Kaye: If our world goes to hell in a handbasket..
Me: This must be an old video

[@tamashakhanyi1847]

I thought the same thing 😂😂 I even had to check when this was posted!

[@rhondal8887]

😂😂😂

[@EverythingEboni]

Great content! You explained everything perfectly

[@KayePutnam]

Thanks so much!!

[@garthwebster6433]

I recommend putting a summary screen with the 4C's at the end. Shame on me for not taking notes.

[@ebaqdesign]

Great video! thanks for sharing

[@TheodorahManjo]

New subbie here! Loved this

[@Christianthegem]

Great video and so SO helpful! Thank you

[@mupemopatience]

Very educative 🔥🔥..
Is it possible that you edit out the poses next time ?🤭..I felt like you were posing at certain points so much that I thought maybe she has forgotten what she wants to say 😅..

[@thepalmerstongroup]

Outstanding video! Great content!

[@geneous1652]

Since I met Kaye 😁, my life changed. I'd love to talk to her one day about my ideas. This is premium content. I love it. My inspiration.

[@AyandaBailey]

Thank you for great video. I’ve learned a lot

[@bimonstrous]

Thank you! Such great content!

[@ray1170]

Probably some of the best content on the topic! Thanks so much! How do you only have 5k subs? I think do some lifestyle content on a differently joint channel. I’m in the fine dining industry, so my mind instantly goes to food reviews! Good luck! You’re very likable and I’m not your demographic!

[@omotayofagbohungbe7699]

Thank you for teaching

[@lushhustle]

Thank you. This was very helpful

[@olu3978]

This is highly valuable. Thank you for sharing.

[@michelclarenzalmonte7746]

Love your content! So inspiring. Pls create more videos. ❤️

[@zvikomborerochigona4141]

you named first two c's the same name character

[@uditanshikumar3765]

oh my God the zombie apocalypse point hit right home

[@fabianafondevila9554]

Thank you, Kaye, that was very helpful!

[@AllenaNatchez]

This is great content! Thanks

[@sinothandosinayemoerane1463]

Very helpful. Thank you !

[@tinaaddorisio]

Phenomenal content, every single time. Thank you!

[@zleephouse]

This video Is extremely under valued

[@台湾政治]

You're amazing! Love all the contents you've put out. Just wondering when you mentioned about finding the character & personality of the brand. What's the difference between the character vs personality in a brand you refer to. Could you please give some examples? Thanks heaps!

[@dopechild1]

I may be wrong but from what I've learnt from Kaye, character & personality mean the same thing. For example, a brand like Apple used to have a more reserved personality and it reflected in their character but they're a lot more outstanding now.

[@cassidymcglaflin6351]

inspiring

[@alaalakouader]

[@itsjennydeedawg1807]

WHICH IT DID! LOL COVID HAPPENED!