How to Choose Your Brand Colors Strategically

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  • เผยแพร่เมื่อ 26 มิ.ย. 2024
  • FREE "3 Keys to a Crystal Clear Brand" Masterclass at: brandtrifecta.com/optin-17120531
    Looking for a smart method to use when choosing brand colors? And information about color psychology - and selecting brand colors that convey the right feelings, mood, and tone?
    You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.
    The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!
    ------------------
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    Take the FREE quiz: www.kayeputnam.com/quiz/
    (Pssst… the quiz has been taken 200,000+ times - by entrepreneurs just like you. It’s fast, fun, and business-expanding!)
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ความคิดเห็น • 52

  • @KayePutnam
    @KayePutnam  ปีที่แล้ว +2

    Take the brand quiz to get ideas for brand colors! www.kayeputnam.com/quiz/

  • @rhealawllc441
    @rhealawllc441 3 ปีที่แล้ว

    Thank you! Extremely helpful!

  • @amydillardGypsySoul
    @amydillardGypsySoul 4 ปีที่แล้ว

    Thanks for the info Kaye!

  • @robbifirman
    @robbifirman 3 ปีที่แล้ว +2

    It's very helpful, thank you!

  • @boxer1639
    @boxer1639 ปีที่แล้ว

    Thank you, this was very helpful

  • @jonathansilva1402
    @jonathansilva1402 3 ปีที่แล้ว

    Very informative, thank you!

  • @ct9914
    @ct9914 2 ปีที่แล้ว +1

    excellent video and very practical

  • @theatticofmagic
    @theatticofmagic 2 ปีที่แล้ว +8

    I love this method of collecting images. Thank you so much Kaye - I've been down such a colour rabbithole and hadn't considered simply going by feeling and allowing the colours to "reveal" themselves.

    • @KayePutnam
      @KayePutnam  2 ปีที่แล้ว +1

      Melissa, you are SO welcome!

  • @shirleyshantel32
    @shirleyshantel32 4 ปีที่แล้ว

    Thank you Kaye, I'm super new here to your channel but just wanted to say you have great stuff!

  • @jonesy048
    @jonesy048 4 ปีที่แล้ว +5

    Great training! This was very helpful for choosing my company colors

  • @user-pu1tp6tp9z
    @user-pu1tp6tp9z 3 ปีที่แล้ว

    Tysm♥️

  • @Knabozny
    @Knabozny 2 ปีที่แล้ว

    Thank you so much!

  • @maud1708
    @maud1708 หลายเดือนก่อน

    Great video! That top doesn't translate well onto video though, it's distracting because the stripes seem to be moving around all the time 😀

  • @Skylightatdusk
    @Skylightatdusk 2 ปีที่แล้ว

    Thanks for this great video. Re the last 'contrasty' color, what does it contrast aainst specifically? the primary brand color?

  • @highonart2204
    @highonart2204 3 ปีที่แล้ว +1

    Thank you so much for such a comprehensive and so well explained video. I am working on deciding my Brand Colour. It's so confusing to pick one color. Your video is definitely making the process easier. I will get on it. Thanks again 👍😁

  • @MEM2022
    @MEM2022 2 ปีที่แล้ว

    I love your channel

  • @purpose2grow764
    @purpose2grow764 3 ปีที่แล้ว

    I 💘 your channel page which app did you choose and how

  • @feldenkraiswithdeborah5747
    @feldenkraiswithdeborah5747 4 ปีที่แล้ว +2

    Thank you, Kaye! Very helpful.

  • @curatedbyraina2488
    @curatedbyraina2488 2 ปีที่แล้ว

    Hi Kaye! I love this video content! Very informative and well explained points. This helps me to choose my brand colors that I can truly relate and represent my brand.

  • @michaelsalameh7794
    @michaelsalameh7794 2 ปีที่แล้ว

    Thank you for the kit!! Helped a lot. Will keep you posted on the results coming our way!

  • @giovannamastelari286
    @giovannamastelari286 2 ปีที่แล้ว

    Thank you so much, I love how you identify the 5 main colors you should choose

  • @birchco.3884
    @birchco.3884 2 ปีที่แล้ว

    I loved this video! I missed the website where you could input the Pinterest colors. What was it called again? Thank you!

  • @hongngocvn
    @hongngocvn 2 ปีที่แล้ว

    thank you so much.

  • @tabithajax
    @tabithajax 2 ปีที่แล้ว

    This is so useful and straightforward. Thanks for this!

  • @MarkSavant
    @MarkSavant 3 ปีที่แล้ว +1

    Nice video, here's a like 🙂

  • @maikamalel-din1487
    @maikamalel-din1487 2 ปีที่แล้ว

    Great

  • @ann-marietamrowski5342
    @ann-marietamrowski5342 2 ปีที่แล้ว

    This was great! Thank you for sharing this color brand insight.

  • @lakhbawa
    @lakhbawa 3 ปีที่แล้ว +2

    Thank you kaye, 5 color technique was life saving

    • @KayePutnam
      @KayePutnam  3 ปีที่แล้ว +1

      You’re welcome 😊

  • @shondaladonda1648
    @shondaladonda1648 2 ปีที่แล้ว

    Wow ! 🤯🤩 I just finished presenting a mood board to a client and I’m seeing the same color pallet and elements (marble with gold streaks ) , deep navy , dark emerald. It’s for administrative services . She says she loves them all ! I enjoyed the depth of this video ! It is greatly appreciated!!

  • @kiyyahdaniel9219
    @kiyyahdaniel9219 3 ปีที่แล้ว +4

    This was really good! My question is I’m in the candle Industry and I liked 2 different pallets. One is definitely the caregiver architect pallet but also the pretty blues (light ones or teals). How do you chose when my product is white jars with gold lettering and lids. Do your brand colors scheme suppose to coincide with your product? Hope that made scents lol

  • @cheche2174
    @cheche2174 3 ปีที่แล้ว

    Thanks so much for this. I would love a more detailed vid! Xxx

  • @SachinYadav-cj1kr
    @SachinYadav-cj1kr 2 ปีที่แล้ว

    nice

  • @MsBlack
    @MsBlack 2 ปีที่แล้ว

    Im a little stuck because my business name has a color in it (Black) and I feel forced to use Black and White as the main brand colors

  • @Hacger
    @Hacger 2 ปีที่แล้ว

    I really liked the Pinterest collage idea, definitely gonna use it. Nice content!

  • @flowersafeheart
    @flowersafeheart 4 ปีที่แล้ว

    The way you pronounce "buttons" is cute, Kaye :)

  • @littlecraftnest
    @littlecraftnest 2 ปีที่แล้ว

    I love the Pinterest board idea - thank you!

  • @CanonWingTheNamer
    @CanonWingTheNamer 3 ปีที่แล้ว

    Thank you for your video. I love Visual Branding. I have a few videos on my channel as well. Color theory is fascinating and how much it influences our emotions.

  • @KellieHatch
    @KellieHatch 3 ปีที่แล้ว

    Kaye have you ever lived in Hawaii?

    • @KayePutnam
      @KayePutnam  3 ปีที่แล้ว

      Yep! We lived on Oahu 2013-2015!

  • @leirynr9569
    @leirynr9569 2 ปีที่แล้ว

    I LOVEDDD the video but the sweater she had on was so annoying it was giving me a headache :(

  • @braziliannut666
    @braziliannut666 4 ปีที่แล้ว

    Where's the hat?

  • @iamrubenmes
    @iamrubenmes ปีที่แล้ว

    I love your cute teeth

  • @zyrusjohncatilo3707
    @zyrusjohncatilo3707 2 ปีที่แล้ว

    Really informative. Thanks!