If you're interested in the stories behind typefaces like this one, check out this history of Futura - the font popularized by Supreme and Wes Anderson: bit.ly/2N95DcX
At the end I'd begun to fall completely into the video and was longing for more... but it ended right at that moment! I could easily have watched half an hour on this.
Thank you, I’m glad you liked it! You can read more here: www.typenetwork.com/news/article/screenfonts-may-2018 Every episode of ScreenFonts links to the previous episodes.
Agreed. This is typical of our society right now. A potentially interesting subject matter that has been broken down to its most elementary parts. This sounds like a pompous pseudo-academic type person who's trying to sound smart.
I Like these vids generally speaking. They are well edited. Interesting. But I always get the sense that they just abruptly end. I never leave ultimately satisfied by them. There’s a turn in this one at the end where the expert mentions that there is still good design happening now. And I get that this piece is about the Trajan font but I wanted to see where modern typography is going. At least that’s what the flow of the video promised. Of the point was to eulogize Trajan as a font that had its heyday and now is relegated to wannabe b movie postres then this video essay needed to conclude a little stronger. Perhaps speculating as to what the future “Trajan” might be.
Gotham became the new Trajan of movie posters after Barack Obama used it extensively in his campaign collaterals and won the US presidency. One of the few times a political event triggered a design trend.
My mother was a graphic designer in the 80s, then became a stay-at-home mother in the 90s and by the time she was ready to go back in the 2000s, her craft was totally obsolete. It's a little sad and I was also so amazed at what you can do with exacto knives, camera film, photocopiers & projectors. She hated screens and refused to upskill and pivoted to commissioning wedding dresses in the end.
More Yves Peters! I'd love to see a video with him showing us some good and bad examples of movie posters, or anything else really. I bet he has a lot of interesting things to show us!
I didnt event notice that the video was already ending. Amazing and simplistic prod design, seamless editing, very intelligible narration, and the sound design is spot on. Vox, keep on keeping on.
Ooh, this is right up my alley. I've long been fascinated by typefaces in film and film posters ever since reading an excellent blog post on the typfaces in Alien. I kind of wish this whole series was focused on fonts now...
Honestly, you DO think that, you just don't always realize why. You can tell things about production value, about what's high-end or not, about what's a genre you like or not- all by the font choices. But unless you're into graphic design, you might not realize WHY you made that snap decision in your mind.
Movie posters AND fonts??? Sign me up! I really appreciate that the video addresses that just because fonts are computer-generated now they're not automatically worse, but I do wish that movies with the appropriate budget would opt for hand-drawn fonts and make movie posters more interesting. And not just the fonts. While I completely understand the usefulness of certain types of designs and what they communicate to potential audiences, I still wish that we saw more diverse and out-of-the-box poster designs.
Jeremy Davis well we don't see that much movies with red green or yellow purple pairs. You had to be either Mario Bava, Wes Anderson, or any other visually quirky director to use them. My guess is that blue and orange is somewhat more natural for us, because we see them as natural lightings (orange for the sun/usual lights, blue is for the shadow/night), but there might be more to that.
I miss cool video game posters from back in the day, especially Nintendo Power. When game magazines used to be relevant in the 90s, some of them had free posters & it was exciting to discover a really cool one you'd be proud to tape up your bedroom wall. Unless it's a crappy one like Quest 64 or something.
I think of The Titanic when I think of Trajan typeface font 🚢 I did a project in my Typography/Graphics Design class where we did an interpretation of an established font and I chose this one w/o even knowing it’s extreme popularity for Movie Posters 🎥🍿📼📽🎞🎭
I usually don’t click such unimportant/uninteresting looking titles because I feel there won’t be much in those. But I click the ones from Vox because they always have something interesting and curious stuff in such seemingly boring topics. I always leave the videos with a smile. 😊 Keep up the good work!
mileslemon Well for 4.2M subs you'd expect people appreciate the content but I see lots of shitty comments. And few of them are trolls for sure but even then, good comments aren't many compared to other channels.
I would like to listen to his opinions about good vs bad posters. As an expert on design, he can see a lot that we, regular humans, can't see. I also love that Vox always shares an expert's knowledge on a subject I never knew I was interested. Keep up the good work
Wrestlemania 6 had the BEST wrestling poster of all time! They don't make it like that anymore; nowadays, everybody has to be on it, nobody stands out, and it's all generic.
Personal favourites from the last few years are "the man from Uncle" remake poster and "bladerunner:2049" poster. I am part of a college movie theater so we get to take the posters home at the end of the semester, there are some real gems in today's movie posters!
Really good video. I didn’t even bother fully reading “the new movie by that acclaimed director of that other movie” until almost the end of the video. Just like in real life, I’m not going to actually read all the words on a movie poster or trailer. I might just look for some familiar names. Or, I might do even less and only look for visual cues like the video shows for the different genres. It’s incredibly efficient at communicating information. People probably step outside of their comfort zones more with streaming services since the titles offered are on a leveler playing field, and we’re usually not watching a full trailer or viewing the official movie poster before clicking on Netflix tv show or movie.
Another really interesting video on a topic I think most of us overlook. It would have been nice to see examples from today of movie posters that don't use Trajan, near the end of this video.
Five or six years later, it's still a great video ! Thanks Vox. Just a question - what are the fonts used in the examples given at the beginning : 'The New movie by the acclaimed director ....' ? It would be nice to know.
Thank you Vox for this video about a typeface. Did Carol Twombly who invented Trajan make any money on it? Did Adobe? How does that work? Some years ago, I watched a show, I think it was on PBS, about the invention and use of Helvetica. It "ruled" for quite awhile. The New Yorker has its own typeface; can anyone use that typeface?
It’s interesting how certain factors will determine what aesthetics things will be assigned. The ones that have specific ties like sci-fi or action vs something like this that rose from “epic” to standard haha.
This video is a nice remix of videos made years ago by Kirby Ferguson. Look him up on youtube as he's most well known for his series Everything is a Remix. I guess someone at Vox was a fan and decided it was worth remixing. Including the context for the font's creation and rise and change in use and popularity were good info. I'd definitely would watch more like this.
If you're interested in the stories behind typefaces like this one, check out this history of Futura - the font popularized by Supreme and Wes Anderson: bit.ly/2N95DcX
Good job. Now stick to this type of content instead of the political crap you guys post.
Yay
What were the other fonts you showed at the beginning?
Vox it would be good if you can release a small list of good font for posters .
we need DESIGN series on Netflix but longer!
Trajan: "I'm everywhere! "
Helvetica: "A M A T E U R !!"
At least Helvetica actually fits its use like 90% of the time.
(but use Univers instead, its better)
@@shawn6745 (or Gotham)
Helvetica Standard
@@Okuni_ nichijou?
Hellgate London!!!
At the end I'd begun to fall completely into the video and was longing for more... but it ended right at that moment! I could easily have watched half an hour on this.
Luke Taylor they always just abruptly end. It’s unsatisfyibg.
I know! I was hoping they would at least show some modern non-Trajan posters as well to support his last statement.
I was waiting for his examples of good posters from recent films!!!
That's why they link to their playlist in the first comment. It's a psychological trigger.
Exactly.
Was waiting for advice on good poster design.
This was a let down. Like a bad blind date.
So Michael Cera is a movie genre.
SIX ACT so is Adam Sandler
SIX ACT
Yep. So is Wes Anderson. And Quintin Tarantino.
I thought michael cera's and adam sandler's ones were called b movies
As much as I love Vox's politics and soccer videos.. I enjoy these videos so much better. (People are nicer in the comment section lol)
I hate their politics videos but I agree with the rest of this statement so much.
Harshil Patel football
Knew that was coming lol.
Truth :)
Zrubavella Portermacher soccer*
I really like these videos but they so often feel like the first paragraph of a great article. There's so much more there, why leave it at that?
Shauna Blake exactly! Ultimately unsatisfied.
Thank you, I’m glad you liked it! You can read more here: www.typenetwork.com/news/article/screenfonts-may-2018 Every episode of ScreenFonts links to the previous episodes.
Agreed. This is typical of our society right now. A potentially interesting subject matter that has been broken down to its most elementary parts. This sounds like a pompous pseudo-academic type person who's trying to sound smart.
I’ve been called many things, but never “a pompous pseudo-academic type person who's trying to sound smart.” Gotta remember that one. 🙃
Did I insult you? That wasn't my intention. Were you involved in this video somehow?
I Like these vids generally speaking. They are well edited. Interesting. But I always get the sense that they just abruptly end. I never leave ultimately satisfied by them. There’s a turn in this one at the end where the expert mentions that there is still good design happening now. And I get that this piece is about the Trajan font but I wanted to see where modern typography is going. At least that’s what the flow of the video promised. Of the point was to eulogize Trajan as a font that had its heyday and now is relegated to wannabe b movie postres then this video essay needed to conclude a little stronger. Perhaps speculating as to what the future “Trajan” might be.
Gotham became the new Trajan of movie posters after Barack Obama used it extensively in his campaign collaterals and won the US presidency. One of the few times a political event triggered a design trend.
My mother was a graphic designer in the 80s, then became a stay-at-home mother in the 90s and by the time she was ready to go back in the 2000s, her craft was totally obsolete. It's a little sad and I was also so amazed at what you can do with exacto knives, camera film, photocopiers & projectors.
She hated screens and refused to upskill and pivoted to commissioning wedding dresses in the end.
More Yves Peters!
I'd love to see a video with him showing us some good and bad examples of movie posters, or anything else really. I bet he has a lot of interesting things to show us!
I didnt event notice that the video was already ending. Amazing and simplistic prod design, seamless editing, very intelligible narration, and the sound design is spot on. Vox, keep on keeping on.
Yeesh vox is just so good I can't put it into words I subbed for music stuff but this is interesting
When they're not constantly complaining about Donald Trump they can make actually good videos.
If only they could let go...
Pickpocket
They're not going to stop, so being passive aggressive about it isn't going to do anything.
EssieD yes unfortunately and we still have 2 and half year of vox doing shitty videos nobody cares about. They're a waste of place in a feed.
Pickpocket imagine being this dramatic
Ooh, this is right up my alley. I've long been fascinated by typefaces in film and film posters ever since reading an excellent blog post on the typfaces in Alien. I kind of wish this whole series was focused on fonts now...
Last time I was this early germany was still in the World Cup
Talinite salty much
😭😂😂
You didn't have to remind me ouch
Talinite haha
They're out?
'Rogue One' is recent example using Trojan in a big blockbuster (non horror) movie.
Trajan*
*Storms Martin Kronström's home with a wooden horse*
Dr. Strange, Thor 1, A Quiet Place, and even the “infinity war” part in infinity war!
I can't wait to go to a movie theater and look at all the movie posters and say "That movie is gonna suck. Just look at that font!"
Honestly, you DO think that, you just don't always realize why. You can tell things about production value, about what's high-end or not, about what's a genre you like or not- all by the font choices. But unless you're into graphic design, you might not realize WHY you made that snap decision in your mind.
woah, the opening of this video was crazy. I didnt even realize I subconsciously associated each of those fonts with a genre
The Trajan typeface fits so much with supernatural horror movies.
It fits good with a lot more than that. You see it on sci-fi action thrillers like Rogue One as well. It's a good all-around display typeface.
Movie posters AND fonts??? Sign me up!
I really appreciate that the video addresses that just because fonts are computer-generated now they're not automatically worse, but I do wish that movies with the appropriate budget would opt for hand-drawn fonts and make movie posters more interesting. And not just the fonts. While I completely understand the usefulness of certain types of designs and what they communicate to potential audiences, I still wish that we saw more diverse and out-of-the-box poster designs.
You could also analyze the flood of blue-and-orange colored movie posters.
Worf there can be a whole episode dedicated to it
Worf contrast
Jeremy Davis well we don't see that much movies with red green or yellow purple pairs. You had to be either Mario Bava, Wes Anderson, or any other visually quirky director to use them. My guess is that blue and orange is somewhat more natural for us, because we see them as natural lightings (orange for the sun/usual lights, blue is for the shadow/night), but there might be more to that.
not 2 complex. orange + blue on opposite sides of color wheel, and orange blends in with white/tan people skin
not only the posters, but also the movies themselves are often orange and blue
I miss cool video game posters from back in the day, especially Nintendo Power. When game magazines used to be relevant in the 90s, some of them had free posters & it was exciting to discover a really cool one you'd be proud to tape up your bedroom wall. Unless it's a crappy one like Quest 64 or something.
“This one’s gonna have Michael Cera” 😂
Cool interesting video. Fun fact: The poster for the musical “Hamilton” actually uses Trajan Pro as its font.
would love to see a follow up to this on what makes good movie poster design.
I think of The Titanic when I think of Trajan typeface font 🚢 I did a project in my Typography/Graphics Design class where we did an interpretation of an established font and I chose this one w/o even knowing it’s extreme popularity for Movie Posters 🎥🍿📼📽🎞🎭
My first thought rading the title was "Papyrus"
Amber Rose PAPYRUS!!!!!!!
Amber Rose ew
Oh than tribal but futuristic looking font?
Avatar
Vox always bringing me interesting subjects I never put much into. This channel is great.
Times New Roman: “pffft big deal, i made millions of people have late nights while finishing their last minute essay”
I usually don’t click such unimportant/uninteresting looking titles because I feel there won’t be much in those. But I click the ones from Vox because they always have something interesting and curious stuff in such seemingly boring topics. I always leave the videos with a smile. 😊 Keep up the good work!
More videos about typography please, i love it!
Vox’s channel is so great at explaining! Future designer here and I wish there are more design related videos!
I wish you do more videos about typefaces. I always love these the most of all the videos you do on Vox.
This channel is so underrated!! 😀
Great video, Vox!!!
4.2m subs is underrated?
mileslemon Well for 4.2M subs you'd expect people appreciate the content but I see lots of shitty comments. And few of them are trolls for sure but even then, good comments aren't many compared to other channels.
2:23 The 🅱️ee Movies
Technicality, I love your channel!
OMGitshimitis Ayy thanks!
🅱️ is for 🅰️nal. 😳 No, just kidding! 😜 🅱️ is for 🅱️utthole. 🔩 🅰️ is for 🅰️ss. 🐒🕳🔦🆘❗️ Something has fallen down the hole.... 🚧🙈
🅿️💲... 🔩"TRAJAN" ...the 🆕🆒 🎦 Font is 🕞♏️🅾️✅ℹ️ ...🌚🙊🌝
UGH I LOVE YOU VOX!!! I LOVE YOUR ENTERTAINING, YET INFORMATIONAL VIDEOS!
just use Calibri as a movie poster font /s
AustriaTV Times new roman is much better
Calibri is my absolute go to font man
Or comic sans
This is not reddit to add /s
Helvetica rules
thanks for this kind of videos VOX, you guys are a light in TH-cam's trash
I love the vox design videos. Music too.
This video's timing montage is just ON POINT
I would like to listen to his opinions about good vs bad posters. As an expert on design, he can see a lot that we, regular humans, can't see.
I also love that Vox always shares an expert's knowledge on a subject I never knew I was interested. Keep up the good work
You wouldn't think that with the budget even smaller movies have, "choosing a font" is something that can save a noticeable amount of money.
lmao @ the Michael Cera 😂
I'm a graphic designer and this stuff really helps. I hope you upload more videos related to design
Wrestlemania 6 had the BEST wrestling poster of all time! They don't make it like that anymore; nowadays, everybody has to be on it, nobody stands out, and it's all generic.
Make more of By Design episodes, I love them!
Love you Vox team..!!. You guys bring up such rare and interesting stuff which we probably won't even notice ..
This is so interesting!!! Keep it up, Vox.
Yesssss so excited for this new series! Please do more.
It sneaks the movie by you before you can guess what it's about from the fonts.. so... it's a bit of a Trajan Horse.
As always, brilliance in commentary.
Personal favourites from the last few years are "the man from Uncle" remake poster and "bladerunner:2049" poster. I am part of a college movie theater so we get to take the posters home at the end of the semester, there are some real gems in today's movie posters!
wow music is soo good
AJ GAMING anyone find the last song? It is driving me crazy trying to find it
Im also looking for the last song
Child King. Track #10 in this APM album: www.apmmusic.com/albums/GUM-7011 (in the credits they usually put the music in order of play time)
Omg vox has pushed the level so hard... It's so much useful
Black Panther's font was amazing!
please more of this series !
Great backdrop for the interview.
Really good video. I didn’t even bother fully reading “the new movie by that acclaimed director of that other movie” until almost the end of the video. Just like in real life, I’m not going to actually read all the words on a movie poster or trailer. I might just look for some familiar names. Or, I might do even less and only look for visual cues like the video shows for the different genres. It’s incredibly efficient at communicating information. People probably step outside of their comfort zones more with streaming services since the titles offered are on a leveler playing field, and we’re usually not watching a full trailer or viewing the official movie poster before clicking on Netflix tv show or movie.
Keep doing this Design series on Vox
Great video, i wish it was longer.. I really wanted to see more.
Annialation was Amaging
African
Why are the comments so weird.
SpiceNuggetz we're a little early, that's why cherry pie
That remark at the end was pretty brilliant
Now I know the name of that font! Don't think I haven't noticed it either. Thanks.
I think I like the old posters with unique typos more than the recent ones.
See, this is why I like Vox. You guys make videos of random things I think about 😀
O I really want more of this...at the end I was like, "Well show me the good examples damnit!"
More Design videos please!
Man the thumbnail of this video is good.
vox makes so damn entertaining videos. love it
Another really interesting video on a topic I think most of us overlook. It would have been nice to see examples from today of movie posters that don't use Trajan, near the end of this video.
Your videos are great ❤️👏🏻
This was a great video. I really enjoy learning about design.
I love this series!! Design doesn't get enough credit!
I love By Design it's one of my favorite series!!!!
I laugh so hard in the first 0:30 seconds.. Great video! love this series so much, Vox :)
Love the intro!
Always like the video that Christian makes! good content and very interesting way of story telling. congrats man!
great journalism. Did you do the article about Impact? So good! hehe.
Why did I find this so damn interesting!!? 🔥🔥🔥
This was very interesting!!! But too short i want moreeee
Everyone wants to be first. No one wants to watch the video first
I did. Where's your god now?!
mango tango ?
Five or six years later, it's still a great video ! Thanks Vox. Just a question - what are the fonts used in the examples given at the beginning : 'The New movie by the acclaimed director ....' ? It would be nice to know.
What's the song in the outro?
Child King. Track #10 in this APM album: www.apmmusic.com/albums/GUM-7011
(in the credits they usually put the music in order of play time)
Mallory Brangan Thank you 😊
Vox should make a video on TH-cam comments and how different topics make a comment section.
Editing on point
There should be option to comment on Trajan font just for this video. That would make it even more satisfying to watch.
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐭𝐡𝐞 𝐜𝐥𝐨𝐬𝐞𝐬𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐞𝐭 𝐭𝐨 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐓𝐑𝐀𝐉𝐀𝐍
he has been doing this all my life and I never knew till now
Finally! The next episode!!!
Fantastic series!
You should do a video about the rise of cast ensemble posters over the more stylized (imo better) posters, especially in the superhero movie space.
Trajan is definitely my favorite font.
"You just need to know where to look..."
Proceeds to not tell us where to look...
What's the music at 1:21 and 2:39 ?
high-quality content 3-5 minute videos 😍🤤
Thank you Vox for this video about a typeface. Did Carol Twombly who invented Trajan make any money on it? Did Adobe? How does that work? Some years ago, I watched a show, I think it was on PBS, about the invention and use of Helvetica. It "ruled" for quite awhile. The New Yorker has its own typeface; can anyone use that typeface?
Damn Vox you are soo good
It’s interesting how certain factors will determine what aesthetics things will be assigned. The ones that have specific ties like sci-fi or action vs something like this that rose from “epic” to standard haha.
This video is a nice remix of videos made years ago by Kirby Ferguson. Look him up on youtube as he's most well known for his series Everything is a Remix. I guess someone at Vox was a fan and decided it was worth remixing. Including the context for the font's creation and rise and change in use and popularity were good info. I'd definitely would watch more like this.
more typography things!!! I loved the futura one and this one was great too!! Could you do century gothic?
a quality content ........ thanks Vox
02:27 Yves says the Trajan font is for films that want to pretend to be great films.
The next clip is of the Beautiful Mind, which won Best Picture.
this is such a great interesting vid