Why this font is everywhere

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  • เผยแพร่เมื่อ 23 ธ.ค. 2024

ความคิดเห็น •

  • @Vox
    @Vox  4 ปีที่แล้ว +1101

    Want more? We have an entire playlist about fonts. Check out this video on the 8-bit arcade font next: bit.ly/2UMITos

    • @Vox
      @Vox  4 ปีที่แล้ว +54

      I've recently discovered a few fun Instagram accounts that post pictures of Cooper Black in the wild. Here they are: @cooperblackwatch / @newyorkcooperblack / @cooperblackappreciationsociety. In addition, I've listed a handful of sources in the description, including Fonts In Use and Font Review Journal that were indispensable in researching the piece. - Estelle

    • @uberemmer
      @uberemmer 4 ปีที่แล้ว +20

      as a graphic designer, yes! I can't help but recognize fonts everywhere since I started studying for graphic design. That really leaves me interested in seeing more of this! :)

    • @deveshdalakoti7899
      @deveshdalakoti7899 4 ปีที่แล้ว +8

      @@Vox please make a video on India China border clashes right now

    • @Shines.22
      @Shines.22 4 ปีที่แล้ว +9

      ᙏɾ Cσσρҽɾ, 𝓶ყ 𝜏ყρҽ⨍α𝓬ҽ ԃσҽടɳ'𝜏 ⨍ҽҽɬ ടσ ցσσԃ...

    • @moriabergeron7991
      @moriabergeron7991 4 ปีที่แล้ว +10

      Oh my goodness, this is up my alley. I love fonts so much, I named my daughter Helvetica.

  • @dylandreisbach1986
    @dylandreisbach1986 4 ปีที่แล้ว +4791

    Hearing passionate experts in something like font is so interesting. No one else will say "let me show you one of my favorite wood letter stamps." These people know a lot about their subject because they like it.

    • @gilli4899
      @gilli4899 4 ปีที่แล้ว +76

      Dylan Dreisbach you should watch the series abstract on netflix, especially the one about typeface, its interesting and of people like that. people talking about their passions is always interesting

    • @alphabrainwave
      @alphabrainwave 4 ปีที่แล้ว +144

      You could say that they're very font of it.

    • @justinleemiller
      @justinleemiller 4 ปีที่แล้ว +27

      There’s an entire documentary on Helvetica

    • @swarajkanr
      @swarajkanr 4 ปีที่แล้ว +14

      @@alphabrainwave I'm offronted by this pun

    • @8ofwands300
      @8ofwands300 4 ปีที่แล้ว +4

      @ Dylan -- this is why expertise still matters....

  • @davidliang913
    @davidliang913 4 ปีที่แล้ว +6648

    No wonder I feel compelled to start a revolution while eating Top Ramen.

    • @alonzoeley62
      @alonzoeley62 4 ปีที่แล้ว +15

      😂😂😂😂

    • @user-tl9ji5pd7t
      @user-tl9ji5pd7t 4 ปีที่แล้ว +130

      It's because if you're eating top ramen you're part of the proletariat

    • @alphabrainwave
      @alphabrainwave 4 ปีที่แล้ว +89

      Now I know what font to use for my Ramenist Manifesto

    • @smwillia
      @smwillia 4 ปีที่แล้ว +31

      ¡Viva la Ramenlucíon!

    • @pwipwinyla9029
      @pwipwinyla9029 4 ปีที่แล้ว +4

      😂😂😂

  • @rykloog9578
    @rykloog9578 4 ปีที่แล้ว +3446

    I’m so disappointed that the end card wasn’t written on CooperBlack

  • @jejee413
    @jejee413 4 ปีที่แล้ว +2169

    Cooper Black font is everywhere, but I'm not tired looking at it.

    • @mackattack9650
      @mackattack9650 4 ปีที่แล้ว +83

      Yeah, unlike _comic sans..._

    • @DeronHargrove
      @DeronHargrove 4 ปีที่แล้ว +76

      @@mackattack9650 It's strange how well it works. I kinda wanna font tier list now

    • @fata__morgana
      @fata__morgana 4 ปีที่แล้ว +20

      Add Helvetica to that list.

    • @octaviodigianni905
      @octaviodigianni905 4 ปีที่แล้ว +6

      just like Helvetica!

    • @thmsrttg
      @thmsrttg 4 ปีที่แล้ว +2

      @Octavio Di Gianni But better.

  • @nya.nyandrew
    @nya.nyandrew 4 ปีที่แล้ว +2849

    Y'ALL COOPER BLACK IS THE FONT THEY USE FOR THOSE REFRIGERATOR MAGNETS...

    • @soha786sajju
      @soha786sajju 4 ปีที่แล้ว +37

      yup I realised it while watching

    • @simoncrabb
      @simoncrabb 4 ปีที่แล้ว +30

      WHICH REFRIGERATOR MAGNETS?

    • @soha786sajju
      @soha786sajju 4 ปีที่แล้ว +52

      Simon Crabb those ones for kids

    • @corb3600
      @corb3600 4 ปีที่แล้ว +9

      woah.

    • @crystaledwards9878
      @crystaledwards9878 4 ปีที่แล้ว +11

      It gives the warmies 😊

  • @napoleonibonaparte7198
    @napoleonibonaparte7198 4 ปีที่แล้ว +5201

    Episode 1021 of: “Things I don’t really need to know but glad to know otherwise”

    • @MonkOrMan
      @MonkOrMan 4 ปีที่แล้ว +21

      *anyway

    • @alphabrainwave
      @alphabrainwave 4 ปีที่แล้ว +52

      The number one purpose of the internet if we're being honest.

    • @augusthine
      @augusthine 4 ปีที่แล้ว +7

      @@alphabrainwave thanks for telling me that I should sleep now

    • @sypwer
      @sypwer 4 ปีที่แล้ว +10

      I have an entire playlist worth of videos like that, you can check it out
      Edit: I'm refering to "the videos that i learned something from"

    • @sypwer
      @sypwer 4 ปีที่แล้ว +2

      @@p_dusty5451 Thanks!

  • @jessegonzalez5150
    @jessegonzalez5150 4 ปีที่แล้ว +5003

    I'VE ALWAYS SAID THIS FONT IS EVERYWHERE, my friends said I was tripping

    • @lilienlambare
      @lilienlambare 4 ปีที่แล้ว +107

      Send them this video. ASAP! 😉

    • @b_warsame
      @b_warsame 4 ปีที่แล้ว +9

      Mee too bro

    • @Asakyoshi
      @Asakyoshi 4 ปีที่แล้ว +6

      show them this video lol

    • @alphabrainwave
      @alphabrainwave 4 ปีที่แล้ว +5

      If you're seeing it on the cover of 'Leonard Nimoy Presents: Mr. Spock's Music From Outer Space" then you might in fact be tripping.

    • @joelonsdale
      @joelonsdale 4 ปีที่แล้ว +3

      Well, you might have really seen it - but it doesn't mean that your weren't tripping!

  • @lu_be_lurking
    @lu_be_lurking 4 ปีที่แล้ว +3240

    Am i the only person that wants a series dedicated to fonts...

    • @alicevillamayor2938
      @alicevillamayor2938 4 ปีที่แล้ว +28

      im here with u!

    • @theaveragemegaguy
      @theaveragemegaguy 4 ปีที่แล้ว +13

      YES

    • @DieFarbeLila88
      @DieFarbeLila88 4 ปีที่แล้ว +6

      I could definitely mach a few more of these :)

    • @JustGOC
      @JustGOC 4 ปีที่แล้ว +12

      They have an entire playlist for fonts

    • @Drugoja
      @Drugoja 4 ปีที่แล้ว +15

      There's Netflix series that covers typography in two (if I remember correctly) episodes. It's called "Abstract: the art of design". I recommend it. :)
      Edit: I just checked the episodes list to remind myself... There's one episode "Typeface" about typography and another one "Graphic Design", which is pretty similar.

  • @ewwpoorpeople5684
    @ewwpoorpeople5684 4 ปีที่แล้ว +859

    I love the phrase “it was an immediate hit” when talking about a font

    • @yasminalothman7926
      @yasminalothman7926 4 ปีที่แล้ว +5

      I DonT gEt It. PLeaSe ExPlain And DonT R/woooosh.

    • @silversunset
      @silversunset 4 ปีที่แล้ว +32

      @@yasminalothman7926 Because old fonts and letterings were made as the metal and wooden stamp things shown in the video ( 2:18 I think). So it’s literally a hit when you type or stamp with the letter.

    • @yasminalothman7926
      @yasminalothman7926 4 ปีที่แล้ว +9

      @@silversunset Thanks Diamond!

    • @bill3430
      @bill3430 3 ปีที่แล้ว

      Wanted to like your comment but 555 is simply too perfect

  • @priyac1938
    @priyac1938 4 ปีที่แล้ว +63

    5:34 it looked the letter 'e' gave me a warm smile.

  • @dulceele2967
    @dulceele2967 4 ปีที่แล้ว +1124

    To me this font has always looked somewhat retro, like 70's or 80's.

    • @SWLinPHX
      @SWLinPHX 4 ปีที่แล้ว +55

      There is a specific font that is very typically used in the 1970s which has the real oversized long grounded seraphs at the bottom like bellbottoms and the top so much more narrow. You’d recognize it in an instant if you saw it.

    • @thromboid
      @thromboid 4 ปีที่แล้ว +38

      I always thought it must have been designed in the 1960s as it was so widely used then, so it was interesting to learn that that was its second wave of popularity. And yes, it's fascinating how typography fashion can follow clothing fashion so closely!
      (BTW, it's "serifs" - "seraphs" are a kind of angel.)

    • @BrianMortenson
      @BrianMortenson 4 ปีที่แล้ว +7

      @@SWLinPHX Bookman Swash

    • @skinni_the_P00hBear
      @skinni_the_P00hBear 4 ปีที่แล้ว +1

      I thought the same

    • @SOPHIA-wh6uq
      @SOPHIA-wh6uq 4 ปีที่แล้ว +1

      Yeah ikr

  • @pegeonpera
    @pegeonpera 4 ปีที่แล้ว +263

    The editing and presentation of Vox is amazing as always

    • @ikigai999
      @ikigai999 4 ปีที่แล้ว

      So trueeee

    • @areuie
      @areuie 4 ปีที่แล้ว

      Agreed

  • @chadantamoroso8243
    @chadantamoroso8243 4 ปีที่แล้ว +680

    After watching this, I will be seeing Cooper Black everywhere as I see Helvetica everywhere as well.

    • @fmkhan213
      @fmkhan213 4 ปีที่แล้ว +17

      Helvetica will most likely be the winner

    • @pochuyma9530
      @pochuyma9530 4 ปีที่แล้ว +6

      I see Helvetica everywhere as well.😊

    • @michaelturner4457
      @michaelturner4457 4 ปีที่แล้ว +39

      The thing is, a lot of "helvetica" you see isn't actually real Helvetica, it's Arial. Arial is a Helvetica knock-off that comes with every copy of Windows. Because Microsoft didn't want to pay the costs of licensing Helvetica from Linotype. Apple MacOS comes with Helvetica as standard though.

    • @pochuyma9530
      @pochuyma9530 4 ปีที่แล้ว +4

      I know Aerial is popular too. I worked at a Copy & Print Center for over 10 years. Lots of Word documents used Helvetica and Arial.

    • @chadantamoroso8243
      @chadantamoroso8243 4 ปีที่แล้ว +5

      Michael Turner thing is, I know how to tell them apart.

  • @kagitsune
    @kagitsune 4 ปีที่แล้ว +50

    Shoutout to the motion graphics animator on this episode. Your work is gorgeously seamless.

  • @HoundValleyGoods
    @HoundValleyGoods 4 ปีที่แล้ว +151

    My type 1 professor hated how often I used cooper black because I “wasn’t challenging myself enough”. It’s just such a cool, fun typeface and works in so many different situations.

    • @moonrya
      @moonrya 3 ปีที่แล้ว +10

      Well the irony is golden right here

  • @dumbfridge7576
    @dumbfridge7576 4 ปีที่แล้ว +505

    I remember finding this font/similar font in PowerPoint and I thought “ah, finally a refreshing font to use.” until I saw this. it’s everywhere, but it’s so everywhere you just don’t notice it.

    • @purple-flowers
      @purple-flowers 4 ปีที่แล้ว +13

      I'm a graphic designer and I always notice it lol

    • @MoominJeno
      @MoominJeno 4 ปีที่แล้ว +9

      Are you talking about Comic Sans? 😂

  • @amanueltesfaye7788
    @amanueltesfaye7788 4 ปีที่แล้ว +1480

    Vox reporter: forgets to bring their phone when going to the toilet
    *a week later*
    WHY SHAMPOO BOTTLES LIST A LOT OF INGREDIENTS

    • @gurkeeratsingh4793
      @gurkeeratsingh4793 4 ปีที่แล้ว +11

      This comment is underrated

    • @sheikhspeare6637
      @sheikhspeare6637 4 ปีที่แล้ว +34

      Why do all bathroom tiles have the same patterns?

    • @picklepirate
      @picklepirate 4 ปีที่แล้ว

      Arron Caja Lol you’re thinking overrated. He means the comment should blow up more

  • @zeffery101
    @zeffery101 4 ปีที่แล้ว +914

    I took a graphic design class in hs and we learned a lot why helvetica is so popular
    but this... this is biblical

    • @lamonade9769
      @lamonade9769 4 ปีที่แล้ว +4

      What does it mean?

    • @zeffery101
      @zeffery101 4 ปีที่แล้ว +5

      L A M O N A D E what does what mean? Helvetica?

    • @lamonade9769
      @lamonade9769 4 ปีที่แล้ว +9

      Biblical? I'm sorry my first language isn't English

    • @zeffery101
      @zeffery101 4 ปีที่แล้ว +74

      L A M O N A D E biblical as in pertaining to the Bible, it’s an exaggeration/ expression when something is amazing, grand or divine

    • @lamonade9769
      @lamonade9769 4 ปีที่แล้ว +15

      Yeaah, thank u so much

  • @ColinandSamir
    @ColinandSamir 4 ปีที่แล้ว +136

    0:56 these are all things we love...must be Cooper Black

    • @rowanz74
      @rowanz74 3 ปีที่แล้ว +2

      Colin and Samir!!!!!!

    • @alyanahzoe
      @alyanahzoe 4 หลายเดือนก่อน +1

      and futura!

  • @sissilu6985
    @sissilu6985 4 ปีที่แล้ว +33

    Cooper black is one of my favorite fonts! after knowing its history, I appreciate it even more now! This video is so well made. Good job, Vox!

  • @jpymo
    @jpymo 4 ปีที่แล้ว +1773

    make one on why comic sans is meme culture's favorite font

    • @mariaah3073
      @mariaah3073 4 ปีที่แล้ว +160

      It's not precisely a "why" video, but VSauce has a "defense of comic sans" video that explores it's history and how it reached today's popularity. You might like it.

    • @MinhNguyenminhja
      @MinhNguyenminhja 4 ปีที่แล้ว +36

      what about impact tho

    • @justmadeit2
      @justmadeit2 4 ปีที่แล้ว +4

      *A poem* This letter style of 'Cooper' it's a real old super trooper, its just the font we want, and who knew we'd be watching this today, its not a disappointment! The end :) Im a poet don't cha know it, a bad one! Ha

    • @anotherdev6673
      @anotherdev6673 4 ปีที่แล้ว +10

      @@MinhNguyenminhja Impact is more likely seen on highway signs

    • @randyrichmondiii3415
      @randyrichmondiii3415 4 ปีที่แล้ว +7

      Cause they're filthy degenerates

  • @lucasfelipedesousa8006
    @lucasfelipedesousa8006 4 ปีที่แล้ว +438

    Me: I have to study
    Vox: Do you want to know stuff about a font?
    Me: Thats all I've ever wanted

    • @moeszyslak3097
      @moeszyslak3097 4 ปีที่แล้ว +3

      @@brycemurphy2100 idk about them but we're in the mid year exam period right now at my uni (australia)

    • @thepineappleuniverse6285
      @thepineappleuniverse6285 4 ปีที่แล้ว +3

      @@brycemurphy2100 summer courses oof

    • @MrsCrazyrange
      @MrsCrazyrange 4 ปีที่แล้ว

      Lol :)

    • @cefrilupianto9761
      @cefrilupianto9761 4 ปีที่แล้ว +1

      @@brycemurphy2100 final exams

    • @lucasfelipedesousa8006
      @lucasfelipedesousa8006 4 ปีที่แล้ว +4

      Germany here: got to study for exams that got postponed because of corona

  • @PatheticTV
    @PatheticTV 4 ปีที่แล้ว +2895

    This may be the only font that fits on a newspaper, store front, album cover and packet of ramen at the same time.
    Edit: take a joke

    • @the_hanburger
      @the_hanburger 4 ปีที่แล้ว +12

      Packet of ramen*

    • @saintherip8624
      @saintherip8624 4 ปีที่แล้ว +22

      and a tombstone...?

    • @Matteosoder
      @Matteosoder 4 ปีที่แล้ว +74

      No no no no. You're wrong.... Comic sans fits on everything...

    • @PatheticTV
      @PatheticTV 4 ปีที่แล้ว +24

      Matteosoder I hope your joking. I sincerely hope so.

    • @PatheticTV
      @PatheticTV 4 ปีที่แล้ว +5

      Saint Herip Erm... I guess..

  • @0xbeef-ltd
    @0xbeef-ltd 4 ปีที่แล้ว +12

    It's also worth mentioning that Cooper Black is included as a default font with a ton of Microsoft Office products which is probably partially why it's still used so widely today

  • @haydenahn8776
    @haydenahn8776 4 ปีที่แล้ว +32

    Can we just take a moment to appreciate how artsy this vid was created? Perfectly suiting theme for the topic.

  • @tempoOW
    @tempoOW 4 ปีที่แล้ว +2644

    Frank Ocean fans are disappointed that channel ORANGE wasn't seen here

    • @boysteacher3818
      @boysteacher3818 4 ปีที่แล้ว +53

      I ain't disappointed cuz I'm not like the other oversensitive fans

    • @Christian-eq6pq
      @Christian-eq6pq 4 ปีที่แล้ว +92

      Boys Teacher congrats?

    • @emjunkins1298
      @emjunkins1298 4 ปีที่แล้ว +27

      Boys Teacher wow. you dropped this 👑

    • @lluciassuarez
      @lluciassuarez 4 ปีที่แล้ว +4

      @@boysteacher3818 PERIODDDDDDD

    • @RashidAli-hw6cp
      @RashidAli-hw6cp 4 ปีที่แล้ว +6

      how coincidental that i indeed am a frank ocean fan and indeed disappointed that channel orange wasnt seen there

  • @gpaderx6105
    @gpaderx6105 4 ปีที่แล้ว +867

    Editor "Give me words that have letter Os in it?"
    Someone: *"Poop"*
    Editor: *"Perfect!"*
    6:14

    • @EanaHufwe
      @EanaHufwe 4 ปีที่แล้ว +11

      💩

    • @defotalha
      @defotalha 4 ปีที่แล้ว +7

      or.... WHOOOOSHHHHHHHH

    • @madcomicdialogue
      @madcomicdialogue 4 ปีที่แล้ว +4

      @@defotalha excuse me, what?

    • @defotalha
      @defotalha 4 ปีที่แล้ว +1

      @@madcomicdialogue whoooooosshhhhhh has o's in it.. And of course... /whoooooosshhhhhh XD

    • @madcomicdialogue
      @madcomicdialogue 4 ปีที่แล้ว +2

      @@defotalha ohh, lol i see

  • @markarus
    @markarus 4 ปีที่แล้ว +58

    the editing is everything.

  • @ethanpixelate
    @ethanpixelate 4 ปีที่แล้ว +112

    i love how when talking about the letter O, their first example was the word *POOP*

  • @rowkayzg
    @rowkayzg 2 ปีที่แล้ว +1

    I loved this video, probably because I love letters. Typography is such a subtle art that so few recognize even though they may see it every day. I'm definitely looking forward to viewing all of your font videos. Many thanks!

  • @chrisc5094
    @chrisc5094 4 ปีที่แล้ว +348

    some people know this as cooper black, I know it as the Odd Future font.

    • @anonUK
      @anonUK 4 ปีที่แล้ว +11

      I thought of it as the Dad's Army font, after the 1970s sitcom.

    • @xcx000
      @xcx000 4 ปีที่แล้ว +23

      we get it, you think you have a unique music taste. Take your GOLF clothing and go 😂

    • @chrisc5094
      @chrisc5094 4 ปีที่แล้ว +34

      ​@@xcx000 i don't think i have a unique music taste, nor do I have any golf clothes, just because i've liked a music group in the past doesn't make me a fan at all. it's honestly very rude for you to come at me like this smh

    • @anonUK
      @anonUK 4 ปีที่แล้ว +10

      @@chrisc5094
      Welcome to TH-cam.

    • @topgurl9313
      @topgurl9313 4 ปีที่แล้ว +1

      Yes!!!

  • @FlorianFahrenberger
    @FlorianFahrenberger 4 ปีที่แล้ว +344

    I'm really starting to like Estelle as a video creator, her sense of "interesting" and general taste seem to line up with mine very neatly. :-)

    • @Vanguardkl
      @Vanguardkl 4 ปีที่แล้ว +1

      Oh yeah, definitely the inadequate white person who needs to find something obscure to obsess over to feel fulfilled. A very common occurrence found all over the Western hemisphere

    • @kshatriya1414
      @kshatriya1414 4 ปีที่แล้ว +3

      O K
      K racist. Bye bye

    • @QuesoCookies
      @QuesoCookies 4 ปีที่แล้ว +2

      @@Vanguardkl Boomer

    • @paws27
      @paws27 4 ปีที่แล้ว

      @@Vanguardkl New heights of sensitivity are being reached. Keep climbing, godspeed.

  • @brzoskwinka217
    @brzoskwinka217 4 ปีที่แล้ว +398

    its my fave font, but we dont use it that often in Poland bc it does not have polish signs

    • @jeshkam
      @jeshkam 4 ปีที่แล้ว +2

      Czyżby? W latach 70tych i 80tych była bardzo powszechna np. plakaty filmowe, kolorowe magazyny itd. 😉

    • @brzoskwinka217
      @brzoskwinka217 4 ปีที่แล้ว +2

      to racja, ale teraz np. w wordzie nie napiszesz ,ą’ i to często sprawia, że czcionki się nie używa :3

    • @jeshkam
      @jeshkam 4 ปีที่แล้ว +6

      @@lurji Whatever lol... Why would anyone even care? 😉😎

    • @caesar7734
      @caesar7734 4 ปีที่แล้ว +13

      What’s weird is that on an english keyboard on iPhone you can type every Polish letter such as ć, ę, ł, ń, ó, ś, ż and ź but not ą.

    • @Batman-jc8to
      @Batman-jc8to 4 ปีที่แล้ว

      @@jeshkam usydywh ustshha uteddrh yrrua :3

  • @loverrlee
    @loverrlee 4 ปีที่แล้ว +16

    I’m pretty sure I have seen ABC magnets in this font too, meaning it is one of the first fonts kids learn to read their letters and numbers in!

  • @kentokenyama3449
    @kentokenyama3449 4 ปีที่แล้ว +94

    I never imagine that a font will be this interesting.

    • @zeruzio1345
      @zeruzio1345 4 ปีที่แล้ว +1

      I went and downloaded this font after watching this video.

  • @roonilwazlib4433
    @roonilwazlib4433 4 ปีที่แล้ว +420

    I always thought the ramen font should be Times New Ramen.

    • @jiddern973
      @jiddern973 4 ปีที่แล้ว +5

      Nice one 😁🖒

    • @lauramurty3548
      @lauramurty3548 4 ปีที่แล้ว

      🤣🤣🤣

    • @amiliyahgrayson7506
      @amiliyahgrayson7506 4 ปีที่แล้ว

      Yeah it should

    • @stevenwidjaja4307
      @stevenwidjaja4307 4 ปีที่แล้ว +3

      There's a font named Times New Ramen actually, It's like the ramen, twisted version of the original Times New Roman font.

    • @gpaderx6105
      @gpaderx6105 4 ปีที่แล้ว

      Clap

  • @viper_7712
    @viper_7712 4 ปีที่แล้ว +311

    Vox giving us the answers we didn’t know we needed.

  • @SugarTiger54
    @SugarTiger54 4 ปีที่แล้ว +518

    "anthropomorphic quality - it looks like a duck"
    hm...

    • @Desmaad
      @Desmaad 4 ปีที่แล้ว +99

      "Zoomorphic" would've probably been a better choice.

    • @teamakesgames
      @teamakesgames 4 ปีที่แล้ว +42

      Or just "organic"

    • @alphabrainwave
      @alphabrainwave 4 ปีที่แล้ว +3

      Does it quack like a duck? Maybe... maybe it's a duck you guys.

    • @iruns1246
      @iruns1246 4 ปีที่แล้ว +4

      I thought they were gonna say it looks like it has an eye and a smile. But nope, they went with a duck...

    • @swarajkanr
      @swarajkanr 4 ปีที่แล้ว +9

      "It looks like a snail. Weird."

  • @thenubinator
    @thenubinator 4 ปีที่แล้ว +28

    The letter that shows just how fun and functional Cooper Black has to be is the O:
    POOP
    Not sure I would want that anywhere near the phrase "fun and functional" *shudder*

  • @crusadeagainsttomatoes2518
    @crusadeagainsttomatoes2518 4 ปีที่แล้ว +5

    I recently digitalized a typeface that was otherwise lost in history. There is another version of it, but it's not the original, and I wanted the original. So I took a photo of my design-book where the typeface was featured. I cleaned it up in Photoshop and used Fontself to make it a digital font. The original is by a danish architecture called Gunnar Biilmann Petersen. *_You should really do a video on this typeface_* using old pictures and stuff because it's amazing, and I feel like it needs to see the light of day, again.

  • @Castro_World
    @Castro_World 4 ปีที่แล้ว +159

    I was really interested in this video until a few minutes in when i realized, its 5am and im watching a video about fonts.

    • @borismuller86
      @borismuller86 4 ปีที่แล้ว +12

      Designers: *JOIN US*

    • @harithakt8890
      @harithakt8890 4 ปีที่แล้ว +1

      India it's 6.57pm

    • @PHlophe
      @PHlophe 4 ปีที่แล้ว +1

      @@harithakt8890 I miss India.

    • @sophemerson2203
      @sophemerson2203 4 ปีที่แล้ว +1

      Lol 😂 I hear You! I couldn’t pass this video by without watching. Compelling viewing of niche information ℹ️ More intellectually stimulating than watching reality shows I guess 😉🙂✌️✅

    • @krissp8712
      @krissp8712 4 ปีที่แล้ว +2

      same but 3am so far. "so you're saying there's a chance of sleep?"

  • @nityanunna8828
    @nityanunna8828 4 ปีที่แล้ว +55

    It's so interesting that something like font can have so much history and significance and The Vox is so passionate about random things lol

  • @poluki
    @poluki 4 ปีที่แล้ว +237

    Marina, formerly known as Marina and the Diamonds came out with "Electra Heart" in 2012 also using the Cooper Black font!

    • @coolcupcakelove
      @coolcupcakelove 4 ปีที่แล้ว +17

      Which is how I recognize the font 🤣I remember making a bunch of fan edits on 2012 with this font.

    • @h0mewrecker
      @h0mewrecker 4 ปีที่แล้ว +8

      Came here to make this comment. I’m glad someone else did!

    • @padparadschawillmakeanacco8449
      @padparadschawillmakeanacco8449 4 ปีที่แล้ว +5

      yesssss! i was just about to say

    • @visitingstatue171
      @visitingstatue171 4 ปีที่แล้ว +9

      oh my god I clicked on this video just because of that!

    • @durandal5505
      @durandal5505 4 ปีที่แล้ว +8

      A fellow diamond! What’s uuuuuup?!

  • @maheshwariswarnima7644
    @maheshwariswarnima7644 4 ปีที่แล้ว +3

    "A typeface doesn't reach it's full potential until it is put into somebody else's hands." Wow. Okay. Worldview adjusted. Thank you.
    Also, this video is packed with so many cool poster and covers and generally pieces of good art. I was pausing at like, each second to take in the art on the screen. Great Job Vox!

  • @flippinbritish
    @flippinbritish 4 ปีที่แล้ว +2

    The effort that goes into the visuals for these videos is amazing. Always quality

  • @maowmaowcachow
    @maowmaowcachow 4 ปีที่แล้ว +229

    Me: *has to study, watches a video about type face*
    Also me: *is studying to be a graphic designer so this is technically studying*

    • @haiducchu
      @haiducchu 4 ปีที่แล้ว +4

      I've been using this font in my designs because it is generally pleasing and easy to use. I did not know that it was designed that way!

    • @gremlinwithstickyhands3704
      @gremlinwithstickyhands3704 4 ปีที่แล้ว

      I’m an artist and I wish I could understand this stuff as well as GD majors! It’s Greek to me 😤

    • @maowmaowcachow
      @maowmaowcachow 4 ปีที่แล้ว +1

      @@gremlinwithstickyhands3704 I've actually seen my personal art improve a lot while studying gd!!! It's a hard trade to get into with all the programs and terminology but I've found it so worth it :D

    • @AshHeaven
      @AshHeaven 4 ปีที่แล้ว +1

      Same

  • @sophieemeny2347
    @sophieemeny2347 4 ปีที่แล้ว +60

    Vox: what can we do to illustrate the weird O?
    6:15 POOP

  • @wtflalit
    @wtflalit 4 ปีที่แล้ว +76

    This lockdown is giving Vox some weird ideas, and I'm loving it.

  • @philippbornschlegl9611
    @philippbornschlegl9611 3 ปีที่แล้ว +1

    Just.. beautiful. The editing, the story telling, the content. Beautiful!

  • @soml_nie
    @soml_nie 4 ปีที่แล้ว +43

    Me, a graphic design lover and major: y e s

  • @irenem.2191
    @irenem.2191 4 ปีที่แล้ว +88

    Me: Oh, I've seen it recently... I wonder where.... uhm... * I look down, it's the font of the t-shirt I'm wearing RIGHT NOW *

  • @hongvicodes
    @hongvicodes 4 ปีที่แล้ว +381

    Vox: Why this font is everywhere
    Me: InTeReStIng

  • @ayiee
    @ayiee 4 ปีที่แล้ว +8

    I've legit been looking for this font for my thumbnails and Vox just made a whole video for it. Thank you.

  • @BillytheEntertainer
    @BillytheEntertainer 4 ปีที่แล้ว +232

    ah yes, "cooper black"
    or as my friends call it
    "The Odd Future font"

    • @futrey9353
      @futrey9353 4 ปีที่แล้ว +8

      change friends

    • @Mivi-hv7ey
      @Mivi-hv7ey 4 ปีที่แล้ว +23

      @@futrey9353 Keep your friends

    • @ticklemytush
      @ticklemytush 4 ปีที่แล้ว +11

      I call it the Goblin font

    • @xexpaguette
      @xexpaguette 4 ปีที่แล้ว +6

      "The old timey chocolate font"

    • @leadnitrate2194
      @leadnitrate2194 4 ปีที่แล้ว

      @@ticklemytush same thing

  • @kaitie648
    @kaitie648 4 ปีที่แล้ว +3

    I honestly love the Cooper Black font. It’s everywhere but I don’t think I’ve ever noticed that until watching this video. It’s a naturally satisfying font.

  • @tallskeleton
    @tallskeleton 4 ปีที่แล้ว +18

    I figured this out when I needed to steal the font from the Brothers album cover as a 14 year old and realized Cooper Black was pretty much the 4th place font to Times New Roman, Arial, and Helvetica

  • @TheKhalMykeyShow
    @TheKhalMykeyShow 4 ปีที่แล้ว +55

    I dream to create visuals on my channel like vox, I love the way their edit their videos, especially the motion graphics, it’s like having a eyegasm

    • @abeny915
      @abeny915 4 ปีที่แล้ว +2

      haha ya thats truee,, u seem passionate abt it !!! well good luck with that mate' hope u manage to don it :)

    • @TheKhalMykeyShow
      @TheKhalMykeyShow 4 ปีที่แล้ว

      Abeni Louisa ohh I will, just check my channel out

    • @uzairsa
      @uzairsa 4 ปีที่แล้ว

      they seem so fluid and seamless. their graphics are the reason why their videos are more interesting to watch. Best of luck to you for your dream

    • @ConchitaProductions
      @ConchitaProductions 4 ปีที่แล้ว +1

      After looking at your channel I think upgrading you mic should be a priority.

    • @TheKhalMykeyShow
      @TheKhalMykeyShow 4 ปีที่แล้ว

      Theft yes indeed

  • @silversunset
    @silversunset 4 ปีที่แล้ว +90

    It might just be me but I always misread the font as “Copper Black” instead of *Cooper Black*

  • @shesdreamin4637
    @shesdreamin4637 4 ปีที่แล้ว +1

    This font is literally everywhere like I never noticed as it's that common. But who knew a font would have this much history. Also well researched, good narration, the bgm, the graphics everything about this video is well done. It's informative and interesting at the same time.

  • @lonelychameleon3595
    @lonelychameleon3595 4 ปีที่แล้ว +7

    I love how with old footage from the 50s it feels like there’s a film reel for just about anything

  • @OurFoundingLiars
    @OurFoundingLiars 4 ปีที่แล้ว +24

    one of my favorite fonts, odd future introduced me to it

  • @glendonmorgan7253
    @glendonmorgan7253 3 ปีที่แล้ว +3

    As a child in the late 80's I had a set of this font for a toy alphabet kind of thing. It was a little magnetic desktop on a hinge and inside the desk was all the Cooper Black letters in bright colors with tiny magnets set into them. Calling this font ubiquitous is an understatement.

  • @JAYKEEOUT
    @JAYKEEOUT 4 ปีที่แล้ว +9

    love this series 🤩🥰

  • @jaymo8206
    @jaymo8206 ปีที่แล้ว +1

    At 00:33 she says album covers and actually shows the sleeve for the 45rpm singles Twist & shout b/w She Loves You by The Beatles.

  • @uts4448
    @uts4448 3 ปีที่แล้ว +1

    At 6:33. This is so true for me! People tell me I have really good handwriting. And it's because I use bold ink, and put all my letters so close to each other.

  • @raquelaraujo8790
    @raquelaraujo8790 4 ปีที่แล้ว +11

    The use by so many hip hop crews can be associated to the similarity of graffiti type and stencil forms used in DIYs. The font was actually called of "Black threat" because of the amount of tint used (and for the age it was pretty racist too).

  • @fa1ruz
    @fa1ruz 4 ปีที่แล้ว +3

    I think I'm falling in love with this font

  • @travelwithtyler
    @travelwithtyler 4 ปีที่แล้ว +36

    As a Canadian, it was the "Roots" font to me until now. 😲

    • @station.45
      @station.45 4 ปีที่แล้ว

      i immediately looked down at my sweatpants and i was like :O

  • @annluise
    @annluise 4 ปีที่แล้ว +2

    THANK YOU i always thought everyone just used this typeface because it's pretty- which it is, but the history and the little details always got me curious

  • @thebreakfastmenu
    @thebreakfastmenu 4 ปีที่แล้ว

    I never noticed how popular this font was and now I'll never unsee it.
    Thanks, Vox.

  • @EezeeGroover
    @EezeeGroover 4 ปีที่แล้ว +3

    Yep. I love Cooper Black. It's one of the fonts that I know by name when I see it.

  • @Orangeco79
    @Orangeco79 2 ปีที่แล้ว +3

    The editing is beautiful.

  • @MrAlex-lk8zn
    @MrAlex-lk8zn 4 ปีที่แล้ว +16

    I use it because it’s just beautiful, not too formal and not too random.

    • @Rafael47936
      @Rafael47936 4 ปีที่แล้ว +2

      It's playful but still as readable as boring fonds.

    • @MrAlex-lk8zn
      @MrAlex-lk8zn 4 ปีที่แล้ว

      Notagenius yes! Exactly!

  • @susanfit47
    @susanfit47 4 ปีที่แล้ว +2

    Cooper Black has also been used as the credit font for TV series such as "M*A*S*H", "The Odd Couple", "The Price is Right", "Romper Room", the british sitcom "Dad's Army", "The Bob Newhart Show", "Soap" and its spin-off "Benson", "Diff'rent Strokes", the closing credits of "Good Times" (the final season), "Sanford", "Cheers", "Valerie" (season 2), “Eek! Stravaganza” (the 5th and final season), "Everybody Hates Chris", "What's Happening Now!!!" a sitcom sequel of the 1970's sequel "What's Happening!!", the 1992 "Married... with Children short-lived spin-off "Vinnie & Bobby", "Louie", "The Problem Solverz", "Derek", "F is for Family", the italian dub of "Spongebob Squarepants", "The Conners" (in addition to being the logo font for parent series "Roseanne") and "The New Adventures of Winnie the Pooh".

  • @William.Driscoll
    @William.Driscoll 4 ปีที่แล้ว +1

    Great editing. Great video!
    5:30 "These negative spaces within each character make Cooper Black incredibly light & friendly, while still commanding attention."
    ... The way the 'e' emerges, as if grinning😀

  • @ohboilien
    @ohboilien 4 ปีที่แล้ว +17

    I just had a phobic anxiety attack and this helped me forget about what I was thinking. Very nice and calm editing.

  • @holic-net
    @holic-net 4 ปีที่แล้ว +64

    Steven Heller and Bethany Heck? That has to be an intentional selection.

  • @Luca_Meier
    @Luca_Meier 4 ปีที่แล้ว +16

    Pet Sounds is one of the best albums of all time

    • @angelsunlight
      @angelsunlight 4 ปีที่แล้ว +1

      Agreed

    • @roaring-turtle
      @roaring-turtle 4 ปีที่แล้ว +1

      No, Sgt Pepper's is. Change my mind.

    • @Luca_Meier
      @Luca_Meier 4 ปีที่แล้ว +2

      @@roaring-turtle sgt. Pepper's is great too, but I prefer Pet Sounds. For some reason my soul seems to love the music of the Beach Boys.

    • @cabben7310
      @cabben7310 4 ปีที่แล้ว

      @@roaring-turtle Sgt Pepper's wouldn't exist without Pet Sounds. McCartney and George Martin said as much

    • @roaring-turtle
      @roaring-turtle 4 ปีที่แล้ว

      @@cabben7310Revolver was more a response to Pet Sounds than Sgt. Sgt Pepper would have eventually happened, with or without the Corny Boys.

  • @felipwild
    @felipwild 4 ปีที่แล้ว

    Oh man, this kind of video is so satisfying to watch. Love design and typeface specifically, so this is wonderful.

  • @joshdominguez6324
    @joshdominguez6324 3 ปีที่แล้ว

    I love finding things like this. I’m no professional but I do notice things like this with fonts and all and it’s so intriguing to find out how there’s actually a whole world with people and purpose behind it. It’s so interesting.

  • @peterparahuz7094
    @peterparahuz7094 4 ปีที่แล้ว +25

    When you're trying to give something that 1960/70s feel. It gives me the same vibes as Comic Sans.

  • @stephkim00
    @stephkim00 4 ปีที่แล้ว +4

    @2:15 Guttenberg actually didn't invent the metal printing press, they were actually invented centuries before around 1377, by a Korean monk

    • @Trixtah
      @Trixtah 4 ปีที่แล้ว

      with moveable type?

  • @Sw1pz
    @Sw1pz 4 ปีที่แล้ว +156

    "Mumbo for Mayor" guys.

    • @williamli1287
      @williamli1287 4 ปีที่แล้ว +4

      Sw1pz mumble for mayorrrrr

    • @joshuadiniz684
      @joshuadiniz684 4 ปีที่แล้ว +23

      Hermitcraft people on a Vox video?!?!?!

    • @Axo_exe
      @Axo_exe 4 ปีที่แล้ว +1

      @@joshuadiniz684 where?

    • @Laittth
      @Laittth 4 ปีที่แล้ว +13

      @@joshuadiniz684 It's the internet. You can't escape the Hermitcraft.

    • @poopiehed9500
      @poopiehed9500 4 ปีที่แล้ว +9

      GRIAN SAID NO SAYING MUMBO FOR MAYOR ON OTHER VIDEOS ON HIS STREAM REMEMBER?! YOU UNKNOWLEDGEABLE JELLY BRAIN!

  • @taragilesbie94
    @taragilesbie94 4 ปีที่แล้ว +2

    This is a really fun video concept and it led me to the Font Review Journal website, which is equally interesting. I love Vox videos that explain the history and context of little things that are everywhere in our world but fade into the background.

  • @v.ra.
    @v.ra. 2 ปีที่แล้ว +1

    idk who does the animation for these, but let this person (or persons) know they're a talented superstar

  • @crissycrisss1893
    @crissycrisss1893 4 ปีที่แล้ว +39

    Randomness aside, this is actually pretty interesting

  • @geimzz
    @geimzz 4 ปีที่แล้ว +39

    5:50 I didn’t know ducks were human

    • @borismuller86
      @borismuller86 4 ปีที่แล้ว

      👀

    • @Whatadelightfulday
      @Whatadelightfulday 4 ปีที่แล้ว +5

      I was looking for this comment! She clearly doesn’t know what anthropomorphic means haha

    • @EzeICE
      @EzeICE 4 ปีที่แล้ว +1

      Well there always Donald Duck....but I digress that "g" looked nothing like the dude lol

    • @Kiwiohkiwi
      @Kiwiohkiwi 4 ปีที่แล้ว

      I am sorry, i dont get it

    • @Whatadelightfulday
      @Whatadelightfulday 4 ปีที่แล้ว +2

      Sasha Lee “anthropomorphic” means it’s shaped or acts like a human, so if it looks like a duck it’s not anthropomorphic

  • @Teverell
    @Teverell 4 ปีที่แล้ว +10

    Gotta love how the thumbnail include the tailfin of an EasyJet plane - when EasyJet strictly operates in and around Europe and don't have any routes to the US!
    And I really like Cooper Black. It's a fun quirky typeface that can be serious and lighthearted. I'm honestly not surprised that it's everywhere!

    • @pyrotechnic96
      @pyrotechnic96 4 ปีที่แล้ว +6

      What's wrong with that? This video wasn't made exclusively for Americans.

  • @AmeliaHeldt
    @AmeliaHeldt 4 ปีที่แล้ว

    As a print operator and graphic designer, I could nerd out about this all day!! Love this!! Great work Estelle!

  • @AlphaCelebrities874
    @AlphaCelebrities874 6 หลายเดือนก่อน +1

    0:24 my Culture!!! I’ve seen this “Cooper Black” font in Jackson Heights.

  • @kayaeki
    @kayaeki 4 ปีที่แล้ว +18

    Typography is so interesting!

  • @StellaMariaGiulia
    @StellaMariaGiulia 4 ปีที่แล้ว +29

    @5:50 anthropomorphic means "having the characteristics of a human", so no ducks!
    I'm sure she was just talking fast and rushed into it, but it's a mistake
    I love videos on history of typography! Please keep making them ❤️

    • @justmadeit2
      @justmadeit2 4 ปีที่แล้ว

      I just clicked on your profile, you're a lover of tea, puns and the 1960s. Snap, though I haven't yet incorporated all 3 in to a pun though I believe it can be done! See my channel/uploads if ya want too. Over n out

    • @pochuyma9530
      @pochuyma9530 4 ปีที่แล้ว +1

      I thought it was interesting too that she used anthropomorphic. Donald duck and Daffy duck are anthropomorphic because they act and dress like humans, not the other way around.😁

  • @paleoph6168
    @paleoph6168 4 ปีที่แล้ว +9

    Me: watches this video
    Also me: proceeds to use Cooper Black font in every document I type in MS Word, even if it's against the required font.

  • @2nd-place
    @2nd-place 4 ปีที่แล้ว

    I’ve spoken with Steven Heller about design before. Nice guy who loves design and teaching. Good to see he’s still kicking around!

  • @YuriZagach
    @YuriZagach 2 ปีที่แล้ว

    Visual component and editing is great. It was a pleasure to watch.

  • @kramsok
    @kramsok 4 ปีที่แล้ว +41

    Times New Roman:
    - Am I a joke to you?

  • @RIFLQ
    @RIFLQ 4 ปีที่แล้ว +6

    When you wanting to start the poster design after procrastinating for so long and decided to stop watching TH-cam videos when all of a sudden the TH-cam algorithm decided that this may or may not be your last video..

  • @JoroJojoro
    @JoroJojoro 4 ปีที่แล้ว +21

    I clicked instantly because of Pet Sounds tbh

    • @hippojuice23
      @hippojuice23 4 ปีที่แล้ว +1

      @@roaring-turtle Only because he didn't release Smile in time. Would've turned the music world on its ear!
      ..Revolver is a stronger album than Pepper anyway.

  • @jeffchow6722
    @jeffchow6722 4 ปีที่แล้ว

    major props to the animation and editing of the video -- so informative, precise, and convincing