This is definitely a general 2000s type of aesthetic. This kind of quad-colour theme started to become popular around late 2001. And commercials with this kind of vibe already started popping up in that year. Also reminds me of the Shibuya-kei art style which was already a thing in the late 90s (in Japan, at least). But yes, it did peak in around 2006-2010.
@@okjeffy6581becayse in some countries this type of graphic design stayed relevant until 2016. As Mexico, I’m a Mexican and I remember this style being everywhere up until late 2016
@@남자친구-z6v Depends on how you're associating the many styles of design with the supposed two categories of design. "Y2K" isn't an aesthetic category to me, but a phenomenon where we were preparing for an apocalypse caused by a computer bug. In other words, the word had already existed as it was happening to refer to that. But for some reason, some ppl had chosen to revise the meaning in the 2010s decade into a tag word to refer to a brusque, incoherent amalgamation of designs, all of which just so happens to have been popular during that late 90s-early 2000s time period. But "frutiger aero" is a new retrospective concept phrase that rose to popularity in the current decade and used specifically to refer to design. The motifs associated with this category are much more coherent than what's literally used to refer to whatever was popular during an approximate time period that is the late 90s. Which also reminds me that Y2K was technically over by January 1 of 2000, so to refer to the early 2000s as the "Y2K era" is technically partially false, unless it's used introspectively to literally refer to the year 2000.
well that's the thing, vaporwave started out as an almost critique of the consumerism of that time period where everything fondly remembered about that era was luxury, corporate culture or wealth which isn't what people generally had in their lives. It was the remembering of a false past imprinted by advertising. If you're going to lift the frutiger styles without examining the background of where it came from, and understanding the problems the mindset brought with it I don't think it's going to stick.
@@j377yb33n vaporwave's "critique" has always been superficial, and that image of anti-consumerism is definitely not why it stuck culturally. people don't listen to or engage with the vaporwave movement for intellectual analysis, they do it because they love past culture filtered through a modern lens, which is what most of human culture always is at the end of the day. everything we do art-wise is rooted in something in the past whether we "ironically acknowledge it" or not; there's no need for millennial irony when it comes to the revival of frutiger aero and other elements of 2000's utopian graphic design. just love art because it's great art, there's no need for complication or dwelling on the fact that it's 'been done before'
@frullmusic zoomers unironically geeking out for a style of art only used in advertising when they were a kid does not make a good art movement. vaporwave was made by people mostly too young to remember any of it, and although it used the aesthetics and sounds of the 80s and early 90s it recompiled them in a unique way that made it both familiar and new. also "millenial irony" did play a factor in the rise of vaporwave, but the people in the scene early on were very intentional. what was and was not vaporwave was pretty obvious to people that were familiar with similar scenes (seapunk, chillwave, based edits/cloud rap etc) before it got too big to really be consumed alongside a discussion about context and too big for most people to care about the music and just look at the pretty aesthetics pictures. contrast that with the current state of frutiger aero which is literally just the thing as it was then regurgitated. i think it's very pretty and nostalgia is a good hook to get people interested, but until all the ingredients come together into something more cohesive it's just going to be another pinterest aesthetic.
Finally, I see this aesthetic used somewhere, I always hear about it in passing and now I can actually see a visualization of it from that era. Looks really great
@@rivers_cuomobutfreaky Im half asleep and your pfp jumpscared me lmaooo Even when im not seeking it, it always comes back to Weezer Even for someone who has listented to all their albums
Frutiger Aero and Frutiger Metro alike is like candy to me. It's really good and makes me feel really good, but deep down makes me feel bad, because I know that the future will never be that bright ever again.
There's something so satisfying about seeing a professional logo and slogan in low resolution at 0:28... It's probably just the overwhelming contrast, after being exposed to colourful kiddy animation and upbeat music it feels almost sanitising
that's cuz y2k doesn't really refer to most of the 2000s, it's turn-of-the-millennium specifically, like 1998 - 2002. this style represents the beginning of the mid-2000s through to 2010
@frullmusic yeah y2k was very much a real accurate thing, as a 2003 kid I remember is very specifically growing up. People really underestimate how fast aesthetics come and go. Even as recently as 2016 the overall aesthetic was very different from today
@@puppiekit indeed, in fact we're already beginning to conceive our nostalgic aesthetic ideas of the 2010s because it's somehow already been that long ago. the '2014 Tumblr girl aesthetic' comes to mind
This makes me comfortable, makes me remember when i was a kid and woke up in the morning, i could see the sunlight through the curtains, and the tv on.
oh god now I know what it feels like for people who grew up in the 80s feels about vaporwave (no hate on it. I am a big fan). I grew up with this aesthetic in high school. Hated it then and I still hate it now. Although despite of that, I feel a little bit nostalgic for it as at the time social media was still in it's infancy and wasn't the hellscape that it is now. It was the era RIGHT before it just went down hill. The fact younger people getting into this style makes me feel very old. haha.
I found one of these Cox commercials that I haven’t seen anywhere on TH-cam a few months back, it’s such a cool style though. Really nostalgic for this weird time in the world where the internet was like a new mystical dimension beyond our imaginations. Just a really cool commercial in general.
i wonder if people born in the 2010s will think that corporate memphis and minimalism is nostalgic one day. it's funny how most of us who grew up with this style finding it aesthetically pleasing now but there's a lot of people who lived through this era and probably hated it just as some of us dislike the current corporate style
There are definitely more objectively appealing things about frutiger compared to memphis. You can easily make the case that memphis style lacks expressiveness due to an obsession with geometric simplicity.
Something about this reminds me of when I first played Mirror’s Edge as a kid, it has that same feeling I can’t quite explain it but hopefully someone understands
*_For the people thinking this is Frutiger Aero:_* This is not Frutiger aero. Frutiger Aero is based on 3D and glossy icons, in this case there isn’t any 3D and glossy icons, if it’s in 2D, and it contains starts, circles, and no 3D graphics, it is called *Frutiger Metro*
This commercial is beautiful. It seems a little ahead of its time (maybe something that would come between 2010-2013). This style is underrated and deserves a comeback
Okay so as a almost professional graphic designer, if this is fake, I can say this is a 50% accurate. Frutiger Aero/Metro started being popular around late 2005, and it was in its peak around 2007-'12. Butttttt, this type of graphic design actually did exist in the late 90s, because it was horrible and very low in quality. It wasn’t until around 2004 although it was not that popular when it started taking its first steps. So the accurate part of this video is that it looks as if it was the beginning of Aero
Beautiful. Wish TV and the net still looked like this!
Same here
Same. Fuck the stupid and boring corporate memphis aesthetic that we see today.
@@lovelydolltime8006I know right???
Same here
Same here
Wonder how long it took the animator(s) to make this one commercial. So much going on
The world may never know
Back when they put in effort…
Probably not that much. Asset libraries for these were super common and FxPHD had plenty of plugins to make it easier
@@ElijahCialiwhere would find these asset libraries?
They are premade assets, its not hand drawn 2d animation. Still takes skill tho, ive tried to make these lol
Peters soul left as soon as they said “5 megs"💀
I feel that. Whatever that means.
At the 2000s we used or not use 5 megs back then to be fast to go the internet now we don't use it anymore
@@Benniememes family guy 5 megs
What does Megs mean though??
@@okjeffy6581 megabytes? Idk
This feels WAY more like 2007 than it does 2004. Wild.
This is definitely a general 2000s type of aesthetic. This kind of quad-colour theme started to become popular around late 2001. And commercials with this kind of vibe already started popping up in that year.
Also reminds me of the Shibuya-kei art style which was already a thing in the late 90s (in Japan, at least).
But yes, it did peak in around 2006-2010.
I saw a commercial from like 2014 with these types of aesthetics.
@@ricenoodles632yeah I mean, in 2004 is when the transition from Y2K to The Aeros started
@@okjeffy6581becayse in some countries this type of graphic design stayed relevant until 2016. As Mexico, I’m a Mexican and I remember this style being everywhere up until late 2016
@@남자친구-z6v Depends on how you're associating the many styles of design with the supposed two categories of design.
"Y2K" isn't an aesthetic category to me, but a phenomenon where we were preparing for an apocalypse caused by a computer bug. In other words, the word had already existed as it was happening to refer to that. But for some reason, some ppl had chosen to revise the meaning in the 2010s decade into a tag word to refer to a brusque, incoherent amalgamation of designs, all of which just so happens to have been popular during that late 90s-early 2000s time period.
But "frutiger aero" is a new retrospective concept phrase that rose to popularity in the current decade and used specifically to refer to design. The motifs associated with this category are much more coherent than what's literally used to refer to whatever was popular during an approximate time period that is the late 90s. Which also reminds me that Y2K was technically over by January 1 of 2000, so to refer to the early 2000s as the "Y2K era" is technically partially false, unless it's used introspectively to literally refer to the year 2000.
This is how every tv channel looks like before. Good times
Would it be crazy to say that this style looks like childhood? Like comfortable nostalgia, even if we didn't notice it that much growing up.
@ninjapistol14 hated the artstyle growing up wishing now that I had appreciated it more 🙏
5 megs being considered high speed internet is wild to think about now.
Yep. Crazy how we moved from megs to gigs. Tech’s becoming more powerful by the day.
i mean adsl is physically limited to 20 megs so 4 megs is about right for the time.
Frutiger Aero/Metro is the VAPORWAVE from this decade and I'm so down for it.
Yes pleaseee, make this aesthetic the vaporwave of the 2020.
well that's the thing, vaporwave started out as an almost critique of the consumerism of that time period where everything fondly remembered about that era was luxury, corporate culture or wealth which isn't what people generally had in their lives. It was the remembering of a false past imprinted by advertising. If you're going to lift the frutiger styles without examining the background of where it came from, and understanding the problems the mindset brought with it I don't think it's going to stick.
@@j377yb33n I was refering to the artstyle and music vibes but aight
@@j377yb33n vaporwave's "critique" has always been superficial, and that image of anti-consumerism is definitely not why it stuck culturally. people don't listen to or engage with the vaporwave movement for intellectual analysis, they do it because they love past culture filtered through a modern lens, which is what most of human culture always is at the end of the day. everything we do art-wise is rooted in something in the past whether we "ironically acknowledge it" or not; there's no need for millennial irony when it comes to the revival of frutiger aero and other elements of 2000's utopian graphic design. just love art because it's great art, there's no need for complication or dwelling on the fact that it's 'been done before'
@frullmusic zoomers unironically geeking out for a style of art only used in advertising when they were a kid does not make a good art movement. vaporwave was made by people mostly too young to remember any of it, and although it used the aesthetics and sounds of the 80s and early 90s it recompiled them in a unique way that made it both familiar and new.
also "millenial irony" did play a factor in the rise of vaporwave, but the people in the scene early on were very intentional. what was and was not vaporwave was pretty obvious to people that were familiar with similar scenes (seapunk, chillwave, based edits/cloud rap etc) before it got too big to really be consumed alongside a discussion about context and too big for most people to care about the music and just look at the pretty aesthetics pictures.
contrast that with the current state of frutiger aero which is literally just the thing as it was then regurgitated. i think it's very pretty and nostalgia is a good hook to get people interested, but until all the ingredients come together into something more cohesive it's just going to be another pinterest aesthetic.
Finally, I see this aesthetic used somewhere, I always hear about it in passing and now I can actually see a visualization of it from that era. Looks really great
Lmao that takes me back 5 MB really was a lot back then 😂
this feels like a fever dream
and i love it
@@withinfrutigernice Korn pfp
@@mistapeper1283 txh! nice lain pfp too ;)
This is exactly how I imagine it to be animated
0:14 bad news for the griffins
this comment nearly gave me a heart attack because my grandma’s last name is griffin and she has cox as her internet omg 😭
@@rivers_cuomobutfreaky
Im half asleep and your pfp jumpscared me lmaooo
Even when im not seeking it, it always comes back to Weezer
Even for someone who has listented to all their albums
This feels like a school textbook.
this is the most 2000s video i've ever seen holy
Just the way it's animated, the way it reminds me of Japanese 2000's commercial, I think. So beautiful.
I miss this aesthetic so much
the fact that this aired almost 20 years ago makes me wanna cry
This must've been a pain to animate
Frutiger Aero and Frutiger Metro alike is like candy to me. It's really good and makes me feel really good, but deep down makes me feel bad, because I know that the future will never be that bright ever again.
Real asf
current commercials be like "the future is now", when the future already passed 20 years ago
from an editing standpoint these visuals are genuinely SO crazy & hard to pull off smoothly
There's something so satisfying about seeing a professional logo and slogan in low resolution at 0:28... It's probably just the overwhelming contrast, after being exposed to colourful kiddy animation and upbeat music it feels almost sanitising
Stuff like this is what makes the 2000's so golden. We need to bring this type of aesthetic back!!
Oh hi there TheSquirmMaster! :D
@@prismopatterson yo!
Why?
@@jesusmartinezcruz3543 Cuz it's kick-ass. That's why.
I sure remember watching YTV in 2004 and the commercials looked exactly like this.
I’d never complain about ads again if they were all as stylish as this.
"Now up to five megs"
Well, as a Mega Man fan, I have 7+ 'Megs' already, so I'm fine thank you
coming across another megaman fan on the internet nowadays is like striking gold
this is amazing, i absolutely love the 2000s aesthetics
to be honest 2000s aesthetics were kind of ugly, i just like it because its nostalgic
Me too!
@@frododododo in some ways it is ugly but this video gives off that beautiful and nostalgic for me
Frutiger aero, this aesthetic has a name
@@VelaNovaBlaze this is frutiger metro. Aero came before metro from what I could tell
idk if i've seen anything more pleasant
This is so beautiful, take me back 😭😭
Ong
Whatever aesthetic this is, i want it on my veins
same
Fruitger Metro
it's in the title
now this is true 2000s aesthetic. Y2k and whatever can seriously step aside.
that's cuz y2k doesn't really refer to most of the 2000s, it's turn-of-the-millennium specifically, like 1998 - 2002. this style represents the beginning of the mid-2000s through to 2010
@frullmusic yeah y2k was very much a real accurate thing, as a 2003 kid I remember is very specifically growing up. People really underestimate how fast aesthetics come and go. Even as recently as 2016 the overall aesthetic was very different from today
@@puppiekit indeed, in fact we're already beginning to conceive our nostalgic aesthetic ideas of the 2010s because it's somehow already been that long ago. the '2014 Tumblr girl aesthetic' comes to mind
@@MarxPopstar69 ah fair
can we stop gatekeeping every single aesthetic? specially when they FACTUALLY are apart of the same thing?
Kinda crazy that the 2000s are now seen as retro. I'm getting old 💀
This makes me comfortable, makes me remember when i was a kid and woke up in the morning, i could see the sunlight through the curtains, and the tv on.
:)
i looove the aeshetic in this ad, it really really gets my creative juices going!
Your what? O_o
@jesusmartinezcruz3543 it's a pretty common expression, at least in the US
oh god now I know what it feels like for people who grew up in the 80s feels about vaporwave (no hate on it. I am a big fan). I grew up with this aesthetic in high school. Hated it then and I still hate it now. Although despite of that, I feel a little bit nostalgic for it as at the time social media was still in it's infancy and wasn't the hellscape that it is now. It was the era RIGHT before it just went down hill. The fact younger people getting into this style makes me feel very old. haha.
also grew up with this, also always hated this aesthetic. it'll be funny when kids in the future are nostalgic for Corporate Memphis
@@yames_games I don't think that'll ever happen if the style never changes and consumes everything
Lol, fool.
@@yames_gamesCorporate memphis needs to get the 'Of Mice and Men' ending. Now that one's damn soulless. 😅
Lol I've had this exact same thought. glad I'm not alone
Fun Fact: *This almost has 20 years*
i love this specific mid-late 2000s aesthetic
I love cox
👀
ayo?
Yummy
🤨
🤨📸
Really enjoy how much this looks something like from Persona 4.
just remplace the white background to a yellow one and you get Persona 4 Golden
nohlunn boutta use this in a edit lol
Go ahead, I didn't make it.
ok but where is pinwheel tho?
@@RiceCat63 what?
@@ninjapistol14reference to nohluhn's personal "icon" they use. They make edits in the style of this video,
@@ninjapistol14bro don't get nohluhn references 😭🙏 it's okay it's not like they're really famous or anything
I found one of these Cox commercials that I haven’t seen anywhere on TH-cam a few months back, it’s such a cool style though. Really nostalgic for this weird time in the world where the internet was like a new mystical dimension beyond our imaginations. Just a really cool commercial in general.
If you can find it, I'd say go for uploading it as a separate video like I did with this one.
Remember having notebooks with these designs in middleschool
i wonder if people born in the 2010s will think that corporate memphis and minimalism is nostalgic one day. it's funny how most of us who grew up with this style finding it aesthetically pleasing now but there's a lot of people who lived through this era and probably hated it just as some of us dislike the current corporate style
There are definitely more objectively appealing things about frutiger compared to memphis. You can easily make the case that memphis style lacks expressiveness due to an obsession with geometric simplicity.
2000s is the best decade to be born
Thank you so much for uploading something from my childhood! This brought back a memory I had totally forgotten about.
🙂👍🏻
Somebody please upscale this video this is an American treasure
ye
or at least remake it
Something about this reminds me of when I first played Mirror’s Edge as a kid, it has that same feeling I can’t quite explain it but hopefully someone understands
i understand
missed 2000s aesthetic frutiger aero! those days were great and awesome in my childhood!
Meg? MEG? NOOO I CANT EVEN HANDLE 1 MEG PLEASE
me genuinely tweaking when i see anything frutiger metro related (i am extremely fixated on the 2000s internet)
Real
I have cox, ironically ended up having to watch my fast cox internet buffer the video for 20 seconds half way through.
no video has ever given me this many littlebigplanet vibes
now THIS would make me wanna spend my money
*_For the people thinking this is Frutiger Aero:_* This is not Frutiger aero. Frutiger Aero is based on 3D and glossy icons, in this case there isn’t any 3D and glossy icons, if it’s in 2D, and it contains starts, circles, and no 3D graphics, it is called *Frutiger Metro*
The feel of the Nintendo Dsi and Wii highly remind me of this aesthetic.
Just randomly found this on a recording of Adult Swim commercials, and my immediate first thought was "Frutiger Metro".
Check the description
@@ninjapistol14 lol, awesome coincidence
i love frutiger metro so much and the way this is by a company named cox is so funny
And now I can search for as many Cox as I want on the internet. I love the future!
We’re all in love with this style now, but I bet this was the corporate memphis equivalent of that time.
You’re right, it was…only corporate memphis is 1000000% worse
I know they were, and sorry but i'm definetly still not in love with it 💀 I just respect it cause now it's not as normie and corporate anymore
If Frutiger Aero and oversimplification had a baby, this would be it.
Idk why but this feels like i-ready
FAsT iS bEauTifuL. Fr why is this commercial so comforting for no reason tho?
I love this era of internet
we should PLEASE make fruitger aero come back, it was so damn nostalgic.
this makes me so happy
Frutiger metro looks fancy
5 mb in 2004 is kinda insane though
And now 5 gig speeds are available here, time flies
@@versedbridge400710 Gbps where I live. Though in 2007 I think it was, we had 50 Mbps.
This commercial is beautiful. It seems a little ahead of its time (maybe something that would come between 2010-2013). This style is underrated and deserves a comeback
Kids Choice Awards ‘06 literally looked like this, it wasn’t that ahead of its time
this is like the most frutiger metro ive ever seen
never seen a commercial that looks amazing!!!
“Fast is fun”
“Fast is knowledge”
“Fast is possibility”
“That’s why coc-
i wish they brought this type of advertisement back, i recently went to a hotel and they had a frutiger-metro styled atm.
That sounds pretty cool
**I love this design, it's just like a dream in pastel colors :3**
FIVE megs... How far we've come
this aesthetic gives me tampom, remedy and 2000 sport clothes vibes, I honestly hate the look of it, but respect it if done right
frutiger metro hits different in 2004
This is so 2000s, I love it
5 mb is faster than my current wifi 20 years later
I love high speed beautiful cox coming my way
( ͡° ͜ʖ ͡°)
back when the internet was ALREADY social media.
I love the narrator's voice for some reason
Back when commercials were actually creative and nostalgic, this gives me teenage-power vibes even as a 2009 kid.
I remember most of my tshirts having frutiger metro aesthetics printed on them back in the mid 2000s lol good old days
If only yt ads could be as interesting, then maybe I wouldn't use ad block smh...
this made me realie i was not alive when shit like this happend
I still got the end of it, I cannot imagine being born after 2010
PinkPantheress punching the air rn
nohluhn perfected this style
Just check it out. Really cool stuff!
I didn't even realize i knew what this was until i got 5 seconds in and had what i can only call a vivid flashback of seeing this on the old tv
The patterns look like a great graphic tee design
Hell yeah
Them girls’ T-shirts did look like this.
I forgot the name of the brand, but it always had a little cartoon monkey on it.
I know exactly what you're talking about. That's wild (I'm a grown man)
5mbs back then was already the fastest for us. Now we’re reaching hundreds of gigabytes. Damn.
God I remember this commercial. I miss this era so much. So many dreams and opportunity. 😢
Does this remind anyone else of the anime movie 'Summer Wars'? That's a favourite of mine
i've only seen screenshots if it, but i know exactly what you mean
Aero Frutiger, Y2K and Metro Frutiger definitely has the best, interesting influences of styles in the 2000s, and I'm saying this from gen z
What would you all like to see in the future? I can start posting Japanese ads if anybody is interested in that.
Post intriguing commercial that sparks interest about the early 2000s like this one.
I'll be on the lookout and maybe make a compilation of the cool ones I find. You think that'd be a good idea?
@@ninjapistol14 Sure, do what you think is interesting.
:)
do it!! I'm interested especially if you can find ones with similar vibes to this one
i want to crawl inside this commercial and live there forever
I had a Windows XP wallpaper that looked like this. A lot of advertising carried this aesthetic. Y2K4, man. Crazy times.
this is amazing , reminds me of my childhood
Okay so as a almost professional graphic designer, if this is fake, I can say this is a 50% accurate. Frutiger Aero/Metro started being popular around late 2005, and it was in its peak around 2007-'12. Butttttt, this type of graphic design actually did exist in the late 90s, because it was horrible and very low in quality. It wasn’t until around 2004 although it was not that popular when it started taking its first steps. So the accurate part of this video is that it looks as if it was the beginning of Aero
U got any examples of late 90s fruiter metro art?? Id love to see some of that
I miss this design style sm
jesus christ! such brilliant colors that pop!
This is so Rhythm Paradise
God I love cox
PAUSE!