i also think that the reason why second hand shopping has increased so much is because people have started seeing thrifting itself as a trend- sure, it helps to reuse old clothing, but its the mindset that needs to be shifted too. buying second hand and reselling/ throwing them away without using is such a big issue too
Great video, I learned a lot! I used to work in search engine marketing automation, and wanted to mention that paying Google for your product to appear when someone searches for a competitor product is common practice. Most major respectable companies are doing it. The reason Doc Martens have a case against Temu is that Temu is selling a counterfeit product and claiming that it’s the real product. I hope they win the lawsuit.
aw thanks for watching & sharing this!! i never did google ads when i worked for a brand but i know they at least didn’t do this, so didn’t realise it was common practice elsewhere!
this makes so much sense... as a consumer, google sucks these days. I'll search for something really specific and all that comes up is the same big fast fashion brands. Takes a lot of energy to filter through the crap! Thank you for sharing
I read an article some time ago and have been adhering to their advice ever since (because it’s great) “Buy essentials and basics in a quality that can basically be composted after use and everything fashionable secondhand or if not available secondhand in a quality that can easily be resold if your taste changes”
It's a bit more difficult than that. Clothing is quite bad quality these days, especially the cheaper brands and the prices of second hand clothing have gone up because they are so popular. I'd say buy only what you need and make sure it's great quality so that it lasts a long time. Second hand stores are more difficult because you cannot order online, you may not have any second hand stores close by and the size offering is random. So be conscious when you buy but it's okay if it's new. But ofc if you can buy second hand, do it
As someone who is guilty of weekly Zara and H&M online orders of clothing that I would wear a couple of time or it would sit in my closet unworn with tags, I purged and donated bags of clothing and stopped . I had to stop, it is cheap clothing that pills or snags and I realized what I was doing was irresponsible. wasteful and selfish.
it’s amazing that you stopped yourself, that’s honestly the hardest part and also recognition that shopping like this is bad in the first place!! happy you’re now on the other side ❤
Bamboo is unfortunately not sustainable when it comes to manufacturing into garments. The processes use a ton of chemicals and water. We need to pay attention to the processes themselves, not just the material
Linen is better than cotton. Grows in less ideal soil is an easy to grow and needs less water. It also holds onto less 70% less bacteria than cotton. People just have gotten used to not pressing their clothes and hate wrinkles now so they won't buy it. It's ridiculous
@@ah5721i love linen, its so much cooler in summer...aussie summer 😭. I hang them in the bathroom to get rid of wrinkles. Never replaced my old iron but intending to.
Even with AI it doesn’t eliminate human error. Many sellers don’t tag their listings at all. Additionally many sellers don’t properly list the brand or have accurate descriptions. The idea is interesting but until sellers are willing to put the time and effort into properly identifying their products this won’t have much effect.
generally, sellers rely heavily on keywords and SEO. I don't think this practice will be too hard to adopt for others (I say this as someone who makes listings lol). just insure people who do the listings have the right tasks
@@запрещнка I absolutely get what you’re saying. I also sell online. But you’ll always find those sellers who title their listing as “hat” when it’s in fact branded with distinguishing features. I definitely add a lot of detail to my listing title, description and tags. But I buy a lot online and the struggle to sort through everything isn’t due to the search engines. It’s the sellers not accurately listing their items. I’m in Canada so it’s possible the platforms I’m on are different from those other ppl are referring to.
"Shouldn't Zara be certifying its own cotton?" No! That would be awful. We can't trust the companies to certify their own products. That's why a 3rd party certifications are regarded so highly. They are supposed to be impartial. Better cotton obviously failed as a 3rd party. But that is not an argument against demanding a 3rd party certificate from companies. It is the bare minimum and absolutely essential.
thank you for your videos !! i work/study in fashion and your videos and research are my little news recap of whats going on in the industry ! thank you for the work and effort you put into this channel !
I hope that more people would wear their garments until they're not wearable anymore. If you who are reading this are trying to make this shift in your life I wish a ton of perseverance, luck and joy to you 🌻
Just wanted to say that I think this is a great recurring video format that can help make people more aware of what’s going on and how they might be able to help make a difference! It’s like you’re a news anchor on your own news station specializing in fashion!😁👌 Title idea for you!!- “TLDR of Current Events in Sustainable Fashion, Textiles, & Garment Industry” (No hard feelings if you don’t like it! 😊)
haha thank u sm, as someone who studied journalism and did TV training it makes me happy that it’s coming across like this - feels like i’m putting my degree to good use 😅 oooh i love that one!!! still need to do a poll to see what the community like haha ❤❤
About Zara relying on third parties: Many BCORP brands in other industries also rely on third parties for certification. There is a possibility that they are simply not in the sourcing business, and rather into clothes manufacturing.
@@katierobinsonworking in govt some time ago, even a western govt....ive seen how smaller companies lie and act chummy to win large contracts off these business giants. In my observation the ppl approving the contracts are USUALLY the types who love the sycophantic behaviour and lap it up...or at the very least just overworked employees who dont keep an eye on the contractors continuing work ethics (i dont think its their job per se to do that, but unfortunately thats the way things are). Therefore ive never trusted these "authentication businesses/organisations". Sorry, i know im a bit cynical.
hahaha it's always pronounced this way in London, i think ppl would look at me strange if i pronounced it any other way 😅 thanks sm haha, and for watching!!! 🫶
Great news that France and the EU want to ban forever chemicals, but we're not in the EU anymore, so we will need a new government for anything like that to change in the UK. Brexit; the gift that keeps on giving.
High end brands are even more responsible for non-sustainable practises and we should not have any doubt on those many Chanel, LV brands etc. Why is Zara relying on a 3rd party? Is this surprising in the western world on how problems are "moved"?
I love your content, thank you for delivering informative content in an interesting way (love the title of this segment). As someone who works in marketing and who’s parents owned a food producing business, the certifications (organic, ethical, clean etc) are mostly for the consumer to build trust and to help introduce the product to a different market. I’m always very wary of certifications, they’re more for show than a real marker of anything. Google ads, especially google shopping ads are commonplace. It’s cheeky and not best practice but competitors have and do use brand keywords to help their products appear over competitors, especially competitors with strong brand resonance and salience. Keep doing you!
aw thanks sm for watching 🫶 completely agree, they seem like a fake stamp of approval that doesn't actually mean anything 😭 also thanks for sharing, i find that so crazy!!
Your style of videos are so relaxing! I love these breakdown type videos and you made so many amazing points! Can’t wait too see more of your videos, congratulations on 3k ☺️
The story about clothing sold by the supermarkets is needed. Not surprised by the growth but I am surprised that children's wear is not higher than womens wear. Parents always have to buy for changing bodies and a lot of parents like their children to follow trends as well provide costumes for everyday wear. Last week I saw matching mother and daughter summer dresses and babygrows in Tu.
i'm definitely going to cover it soon bc there has been so much in the news lately about supermarket stores beating industry growth for womenswear and it's like... how?? i definitely do share your surprise about womenswear outperforming kids, i'll have a look into that!
@@katierobinson Start your research with Joe Fresh. In 2006 the Joe Fresh brand was created Joe Mimram and his wife Kimberley Newport ( of Club Monaco/Pink Tartan ) . They pushed the apparel brand through one of the largest grocery chains in Canada (Loblaws) . The Joe Fresh brand sky rocketed increasing profits of Loblaws leading to the launch to stand-alone brick and mortar stores focused on affordable, accessible fast fashion to the suburban masses. Their success laid a blueprint for other chains to follow.
If you are going to do a video on the rise of supermarket fashion, I hope you will note that it is the least supricing effect of economic downturn. Mid sized, mid to low income, middle aged always get pushed to supermarkets clothing section during hard times.
You could call these videos "Fashion SustainabiliTEA"
i LOVE THIS omg 😂
I'm sure there'll be another chance since every discussion of sustainability is sustainabilitea
@@запрещнка😂
Brilliant
😹
i also think that the reason why second hand shopping has increased so much is because people have started seeing thrifting itself as a trend- sure, it helps to reuse old clothing, but its the mindset that needs to be shifted too. buying second hand and reselling/ throwing them away without using is such a big issue too
completely agree!!
Great video, I learned a lot! I used to work in search engine marketing automation, and wanted to mention that paying Google for your product to appear when someone searches for a competitor product is common practice. Most major respectable companies are doing it. The reason Doc Martens have a case against Temu is that Temu is selling a counterfeit product and claiming that it’s the real product. I hope they win the lawsuit.
aw thanks for watching & sharing this!! i never did google ads when i worked for a brand but i know they at least didn’t do this, so didn’t realise it was common practice elsewhere!
this makes so much sense... as a consumer, google sucks these days. I'll search for something really specific and all that comes up is the same big fast fashion brands. Takes a lot of energy to filter through the crap! Thank you for sharing
@@minnatodd9023 i also get this!! it’s always the big fast fashion shops showing up first, super annoying and exhausting to find another option!!
Stop buying clothes new altogether. There is probably enough clothing in the second hand market to clothe all of us for the next ten years.
agreed i try to do this as much as possible!!
I read an article some time ago and have been adhering to their advice ever since (because it’s great)
“Buy essentials and basics in a quality that can basically be composted after use and everything fashionable secondhand or if not available secondhand in a quality that can easily be resold if your taste changes”
It's a bit more difficult than that. Clothing is quite bad quality these days, especially the cheaper brands and the prices of second hand clothing have gone up because they are so popular. I'd say buy only what you need and make sure it's great quality so that it lasts a long time. Second hand stores are more difficult because you cannot order online, you may not have any second hand stores close by and the size offering is random. So be conscious when you buy but it's okay if it's new. But ofc if you can buy second hand, do it
God bless the people working to keep poisonous chemicals out of the clothes we wear.
agreed 🥺
As someone who is guilty of weekly Zara and H&M online orders of clothing that I would wear a couple of time or it would sit in my closet unworn with tags, I purged and donated bags of clothing and stopped . I had to stop, it is cheap clothing that pills or snags and I realized what I was doing was irresponsible. wasteful and selfish.
it’s amazing that you stopped yourself, that’s honestly the hardest part and also recognition that shopping like this is bad in the first place!! happy you’re now on the other side ❤
We should be using hemp and bamboo more, as alternatives to cotton, even Linen.
100%!!!
Bamboo is unfortunately not sustainable when it comes to manufacturing into garments. The processes use a ton of chemicals and water. We need to pay attention to the processes themselves, not just the material
Linen is better than cotton. Grows in less ideal soil is an easy to grow and needs less water. It also holds onto less 70% less bacteria than cotton. People just have gotten used to not pressing their clothes and hate wrinkles now so they won't buy it. It's ridiculous
Bamboo isn’t sustainable
@@ah5721i love linen, its so much cooler in summer...aussie summer 😭. I hang them in the bathroom to get rid of wrinkles. Never replaced my old iron but intending to.
Even with AI it doesn’t eliminate human error. Many sellers don’t tag their listings at all. Additionally many sellers don’t properly list the brand or have accurate descriptions. The idea is interesting but until sellers are willing to put the time and effort into properly identifying their products this won’t have much effect.
think the AI will be able to recognize the clothes as something taylor would wear without the seller writing it. That would be the whole idea :)
think you may be right here but i doubt those listings would be getting sold anyway! 😅
generally, sellers rely heavily on keywords and SEO. I don't think this practice will be too hard to adopt for others (I say this as someone who makes listings lol). just insure people who do the listings have the right tasks
@@запрещнка I absolutely get what you’re saying. I also sell online. But you’ll always find those sellers who title their listing as “hat” when it’s in fact branded with distinguishing features. I definitely add a lot of detail to my listing title, description and tags. But I buy a lot online and the struggle to sort through everything isn’t due to the search engines. It’s the sellers not accurately listing their items. I’m in Canada so it’s possible the platforms I’m on are different from those other ppl are referring to.
Thank you for highlighting these! We need to hold them accountable, not just happy they set goals.
completely agree - thanks for watching! 🫶
"Shouldn't Zara be certifying its own cotton?" No! That would be awful. We can't trust the companies to certify their own products. That's why a 3rd party certifications are regarded so highly. They are supposed to be impartial. Better cotton obviously failed as a 3rd party. But that is not an argument against demanding a 3rd party certificate from companies. It is the bare minimum and absolutely essential.
thank you for your videos !! i work/study in fashion and your videos and research are my little news recap of whats going on in the industry ! thank you for the work and effort you put into this channel !
aww i’m so so glad you enjoy them, thanks for watching!!! what job do you do in fashion?❤
I hope that more people would wear their garments until they're not wearable anymore. If you who are reading this are trying to make this shift in your life I wish a ton of perseverance, luck and joy to you 🌻
🫶
Just wanted to say that I think this is a great recurring video format that can help make people more aware of what’s going on and how they might be able to help make a difference! It’s like you’re a news anchor on your own news station specializing in fashion!😁👌 Title idea for you!!- “TLDR of Current Events in Sustainable Fashion, Textiles, & Garment Industry” (No hard feelings if you don’t like it! 😊)
haha thank u sm, as someone who studied journalism and did TV training it makes me happy that it’s coming across like this - feels like i’m putting my degree to good use 😅 oooh i love that one!!! still need to do a poll to see what the community like haha ❤❤
About Zara relying on third parties: Many BCORP brands in other industries also rely on third parties for certification. There is a possibility that they are simply not in the sourcing business, and rather into clothes manufacturing.
definitely, i think the whole industry is on the verge of collapse from this cottage industry if it turns out all the certification schemes are lying!
@@katierobinsonworking in govt some time ago, even a western govt....ive seen how smaller companies lie and act chummy to win large contracts off these business giants. In my observation the ppl approving the contracts are USUALLY the types who love the sycophantic behaviour and lap it up...or at the very least just overworked employees who dont keep an eye on the contractors continuing work ethics (i dont think its their job per se to do that, but unfortunately thats the way things are). Therefore ive never trusted these "authentication businesses/organisations". Sorry, i know im a bit cynical.
My bf asked what I was watching and I said my sustainability news 😂 Love the suggestion of SustainabiliTEA
loool love that 😭 honestly same it may be my fave suggestion
Nike is pronounced like “nikeyyy” lol. Lol I want your accent though.❤
hahaha it's always pronounced this way in London, i think ppl would look at me strange if i pronounced it any other way 😅 thanks sm haha, and for watching!!! 🫶
Great news that France and the EU want to ban forever chemicals, but we're not in the EU anymore, so we will need a new government for anything like that to change in the UK. Brexit; the gift that keeps on giving.
honestly, reporting on anything the eu are currently doing makes me want to cry bc we're so far behind 😭
High end brands are even more responsible for non-sustainable practises and we should not have any doubt on those many Chanel, LV brands etc.
Why is Zara relying on a 3rd party? Is this surprising in the western world on how problems are "moved"?
agreed! luxury needs to be held way more accountable imo
& literally lol. it's like waste colonialism, just let someone else look after it 🥲
the Basel Convention was good to learn about, thank you! also finally a good use for AI with the searching
i was also so interested to learn more about it!! got me down a research rabbit hole that delayed this video haha
Tesco women's clothing were sold in German REWE supermarkets.
oh interesting??
I love your content, thank you for delivering informative content in an interesting way (love the title of this segment).
As someone who works in marketing and who’s parents owned a food producing business, the certifications (organic, ethical, clean etc) are mostly for the consumer to build trust and to help introduce the product to a different market. I’m always very wary of certifications, they’re more for show than a real marker of anything.
Google ads, especially google shopping ads are commonplace. It’s cheeky and not best practice but competitors have and do use brand keywords to help their products appear over competitors, especially competitors with strong brand resonance and salience.
Keep doing you!
aw thanks sm for watching 🫶
completely agree, they seem like a fake stamp of approval that doesn't actually mean anything 😭 also thanks for sharing, i find that so crazy!!
@@katierobinson absolutely! It’s so upsetting to me and annoying but it helps grab people’s attention 🥲 We consumers are smarter much smarter that!!
@@alexhutton8473 that’s honestly it, an easy way for brands to look like they’re doing something with minimal commitment 🥲
Your style of videos are so relaxing! I love these breakdown type videos and you made so many amazing points! Can’t wait too see more of your videos, congratulations on 3k ☺️
aw thank you sm, this is such high praise! 🥺
The story about clothing sold by the supermarkets is needed. Not surprised by the growth but I am surprised that children's wear is not higher than womens wear. Parents always have to buy for changing bodies and a lot of parents like their children to follow trends as well provide costumes for everyday wear. Last week I saw matching mother and daughter summer dresses and babygrows in Tu.
i'm definitely going to cover it soon bc there has been so much in the news lately about supermarket stores beating industry growth for womenswear and it's like... how?? i definitely do share your surprise about womenswear outperforming kids, i'll have a look into that!
Yes! Here in Germany the biggest clothing retailer actually is Aldi.
@@katierobinson Start your research with Joe Fresh. In 2006 the Joe Fresh brand was created Joe Mimram and his wife Kimberley Newport ( of Club Monaco/Pink Tartan ) . They pushed the apparel brand through one of the largest grocery chains in Canada (Loblaws) . The Joe Fresh brand sky rocketed increasing profits of Loblaws leading to the launch to stand-alone brick and mortar stores focused on affordable, accessible fast fashion to the suburban masses. Their success laid a blueprint for other chains to follow.
Hello, I found your channel by chance and I like your videos a lot! I love your accent too ^^
aww thanks sm for watching!! 🫶
Fashion revolutions webpage isn’t very easy to work, there didn’t seem to be anything in my area (but i doubt that’s correct)
i actually prefer going on their social media! they have a dedicated global page and then specific regional ones, they're much easier to navigate 🫶
I clicked on this video expecting to be updated on fashion trends. I feel so educated and informed, I sent this to my professor.
omg this is such an achievement haha, thanks for watching! 🫶
Thanks so much for the video!! Please keep doing it❤
awww thanks for watching!!! ppl seem to like this format so i definitely will, it’s super fun for me!! ❤
Hiiii thanks for the video, could you share where do u read all of the news? I wanna keep up with new as well, but unfamiliar with good resources >
If you are going to do a video on the rise of supermarket fashion, I hope you will note that it is the least supricing effect of economic downturn. Mid sized, mid to low income, middle aged always get pushed to supermarkets clothing section during hard times.
Also i love the vest you´re wearing
thank u!!! 🫶