OKR in 7 Simple Steps (Secrets From Successful Serial Founder)
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- เผยแพร่เมื่อ 2 ธ.ค. 2018
- In this video, I’m going to show you how to grow your startup or small business using the OKR System.
OKR (“Objectives and Key Results”) isn’t just for small businesses. Companies like Google and Intel rely on OKR to get stuff done in their company.
You’ve probably heard of the OKR from John Doerr, who has helped make the system famous. Well, this video is going to get into LOTS of detail … and show you exactly how to implement OKR in your business.
I’ll even reveal how I OKR helped grow our startup to 33 million users.
So without further ado, let’s review what you’ll learn.
Your first two steps are to identify high-level goals. Then, break those goals down into smaller chunks. Specifically: set specific outcomes that you want to achieve (goal-setting).
Next, it’s time to assemble the teams that are going to tackle these goals. This is a step that trips a lot of people up. And I’ve got some awesome pro tips in this section of the video that I had to learn the hard way.
Your 5th step is to announce the goals so everyone is on the same page.
Then, it’s time to schedule (and actually do) weekly check ins. That way, you measure the objective and key results. And make changes if needed.
Last up, it’s time to score how you did. There’s a right and WRONG way to score progress with OKR. And in the video I show you the right way.
OKRs don't require specific tools, can be run from a PowerPoint as we did or there are specific online services such as Ally or Perdoo.
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This is one of the best videos I have ever watched on OKRs. This simplified my understanding. Thanks
Wow, thanks!
@@RawStartup Hi. I can just agree! I was looking around and viewed many videos but this video transferred the topic in a perfect and understandable way!
Tank you very much for that great video!
@@RawStartup Hello sir..can you pls guide me for the okr for ideation stage service company..what wud be the okr for 3 months .
Great approach to OKRs. For your reference:
1. Set the high-level objectives
• do 1 or 2 max for the quarter
2. Break the objectives down to projects and key results
• 3-6 projects max
• projects should reach the high-level objective
• key results: Specific, Measurable, Stretch
3. Set the team
• autonomous
• has the resources
• must have a lead
4. Have the teams do a monthly breakdown into months
5. Announce it to everyone in the company
6. Do the weekly check in
• are they on track?
• get them missing resources
7. Score and announce the project
• score suggestion: use smileys (sad, neutral, happy)
• don't blame
That is pretty much it - Thanks!
Nice job Richard. You hit your KR for the quarter
What a wonderful tutorial! Concise, fast-paced, actionable, value-driven. Thank you so so much.
You are very welcome, very pleased that it was helpful!
After a "lot" of OKRs videos, finally one that I can understand and apply!! I love the «Objective - projects - key results» explanation. The projects part is left out by many people and that was a missing link for me. Thanks a lot from a small business owner!!
Thank you very much, exactly what I'm trying to do, make it as actionable as possible, so very glad to hear that you can use it!
I have watch alot of videos on goal setting and breakdown the goal in small peices of projects but, They way you explain it in this videos is very simple to understand the whole process and start setting our own goal.
I have no words to explain how valuable this video of you is for me. JUST WANT TO THANK YOU - Please always be transparent as you are in this video. We new entrepreneurs need some inside advice I mean things which works in real life by real people and companies like yours. Please share more of what systems and strategies work for you and responsible for the success of your business.
Thanks Again!
Ramin
Thank you very much, gives me a lot of pleasure and motivation to do more videos with a comment like this one!
Loud and clear, just love your easy way of simplifying the OKRs process
Great, thanks, yes trying to keep it simple!
Thank you Heini! I appreciate you sharing this 7 step process and using a specific example to walk us through each step.
Glad it was helpful!
Thank you so much for your time and efforts! I just want you know that right now our team is in front of the board implementing these steps, so your impact is quite huge on us. Best Heini!
Fantastic, glad it was helpful!
Awesome video, Heini!
This came at the perfect time. With 2019 right round the corner, it's the perfect time to start not just setting goals... but figuring out how to actually make them happen. And OKR seems like the way to do it.
Thanks Brian, agree a very good time to change this up for an AMAZING 2019!
Thanks so much. This was really helpful for me as a good starting point in creating OKRs for my team. So much value!
Very glad it was helpful!
One of the best OKR summaries and tutorial. Well done !!
Thanks very glad you liked it!
this is what i was looking for very well articulated along with example now can very well relate to OKR module and feel confident about implementing it in my organization .. God bless you
I have been practicing OKRs for a while, and I must say this is a very effectively explained OKR for starters, to give a confidence and motivation towards using OKR.
Thanks for sharing the lively video.
Someone hasn't liked this video, seriously!!! I would love to hear about what wasn't good about the video.
Thanks, very glad you liked it!
Awesome video. Seriously one of the best videos on OKRs. Thank you for sharing.
Wow, thanks!
Loved the simplicity in explaining and supports through an example
Thanks, glad you liked it!
I appreciate this video because its so practical, understanding and actually applicable. Thanks for sharing this
Thank you very much, glad it was useful!
OKR's explained so well . Very simple and informative I will implement this right away. Thank you very much.
Thanks very glad you liked it!
It's difficult to overstate how important I've found this video to be.
Through a combination of experience and experimentation, I'd been working to a model that approximated steps 1-3 - but the way I'd been managing the KRs... well, it always felt like my approach had a hole in it that I didn't know how to fill.
Great content, thank you for your insight.
Wow, thanks, very glad it helped!
I have no idea how anyone can dislike this video... It's definitely one of the best and practical videos on OKR out there.
Thank you very much!
this is such an underrated channel! Salute
I can't wait for this ot blow up
Thanks man, appreciate that, tell the world!
This is a great video and the 7 step process is easy to follow.. Thank you for putting this together... really helpful
Thanks, very glad you liked it!
This was very helpful and actionable! Thanks for sharing.
Glad it was helpful, yes I like to make things actionable!
Fantastic video! Greetings from Mexico!
This video is the best. Very clear and powerful. Thank you
Thanks you, very glad you enjoyed it!
Thanks for your sharing your expertise ! Very instructive !
Glad it was helpful!
Awesome explanation in detail ....really easy to understand 😊
This is lovely. I am really happy I came across this video. Well explained in a step by step way...easy to follow too
Thanks so much 😊
@@RawStartup Hey Heini! if it won't be too much trouble, can you share that full template example on your site or via this channel? I would be nice to have it close as we implement your lessons. Thanks in anticipation.
Best video on OKRs! Thank you!
Wow, thanks that is much appreciated.
The best video about OKR on youTube .
Tnx a lot 🙏
Thanks that is much appreciated!
This video is great. I've read "measure what matters" and viewed lots of material. This is the best succinct explanation I've seen. Thanks for posting.
I have two growing SaaS companies and with covid this is definitely been a year of doing too much at once. Doing too many projects at once is a killer! Avoid!
Side note:Glad to see Bas Ruten doing so well 😂
Those are big words, thank you very much. PS Yes Bas Ruten is my middle name!
Thank you very much for this video. everything is explained in a short time and well presented.
Great, glad it was useful!
Nice video - very clear and well presented. Thanks!
Thanks, very glad you like it.
Absolutely it's a practical approach.
Thank you for sharing this approach
Glad it was helpful!
Thank you Dude, great video. cheers from Germany!
Thanks very glad you liked it!
Good stuff - as always. Very applicable - and no excuse for not doing so. I can relate on the "stretched thin" trying to achieve 10 objectives at one time.
Thanks yes it is always a problem, we want to do everything at the same time
REally, fantastic and amazing video on OKR's
Thanks, glad it was helpful!
Awesome!!!
Will plan and organize to use OKR in by ongoing businesses and new projects as from this early May…. Am re re viewing your video- a masterpiece framework to get things done on a tracking - and focused manner . As per one say : What get measured get managed … and we need to add properly planned and communicated as per your way of applying OKR . Thanks and regards, Joel
Thank you for the kind words and best of luck with it!
This video was very helpful and practical. Thank you for a great effort 😊
Glad it was helpful!
The best video on OKRs many many thanks from Morocco😍
Wow, thank you!
wow. you're changing my life thank you so much for these videos this is exactly what I need
Thank you, glad to hear it!
Thank you so much for the great contents..! Big shoutout all the way from Korea :)
Thank you for watching!
Heini, great job with this video! It is super helpful.
We are now at 12 people in the company, and we see the first pains of the growing number of people in one organization.
Probably we will start implementing an OKR system when we reach 15-20 people in the company.
Glad it was helpful!
Thank you for the invaluable information 😀
Glad it was helpful!
Thanks this one, i like it so much it's simple and clear.GOD bless you.
Thanks, glad it was helpful!
Amazing video, thank you so much
Very welcome, glad it was helpful
The best video ever i whatched about an OKRs, simple, easy listening and understanding. thank you so much
Wow, thanks!
Very good explanation and practical approach.
Thanks, appreciate it!
Thanks as this is the best video about OKRs on TH-cam
Thank you very much, greatly appreciated.
This reminds me very much of the 'agile' method of software development, except OKR seems much more generally applicable. Thank you so much for this video. Breaking things down works!
Thanks glad you liked it!
Nicely done! great vids
Thanks, appreciate it, pleased you like the videos!
Thanks for your sharing, Great video and helpful
Glad it was helpful!
Heini Zachariassen:
“The OKR Whisperer”
Wow, looking online it says you all now have a community of over 9 Million users. Amazing. Well done.
Enjoyed this tutorial. Have watched it through In it’s entirety twice now. Trying to take it in and apply to my business. Congrats on your success!
OKR Whisperer is my middle name! Thank you for the kind words!
Raw Startup haha! You are most welcome!
Well explained with a good pace.
Thanks!
Super stuff.. Thank You.
Thank you, glad you liked it!
This was helpful thank you 👍👍
Glad it helped!
Best explaination ever.
Thanks, glad it was helpful!
i studied this video, amazing information thank you
Fantastic, glad it was helpful!
U are my great mentor. I love your stuff. I am implementing the same. My business is not doing well. Starting afresh. Promise? I am successful. I have read many things out an watched many videos. Not this one! Unique...
Thanks! Best of luck with the business!
Fantastic insights thank you
Thank you, appreciate it
Great Video and To the concept. Loved the way it is done
Thanks, glad you liked it!
Superb......Good explanation....
Thanks, much appreciated!
Thank you. I will implement OKRs in my organization. We have “Must wins”, similar to OKRs, however it does not clear definition for leaders and they put their an important routines as Must wins. Implementation of OKRs should change current practices.
Been an OKR coach for 10 years now. Ill call this the Vivino OKR system. It's Unique... But if it works, why not! OKRs are the most crowdsourced management methodology.
What I like here is that OKRs consider capacity.
Most Os are Aspirational and qualitative.
KRs are mostly outcomes or big milestones.
Projects come later not before KRs.
OKRs can be bottom upped as well.
OKRs can be spread through the organisation not just a few people.
Awesome videos. I love start up videos
Thanks glad you like them!
Nice content... simple and direct to the point. I've been studying okr's by the books (Grove a Doerr) and this video is a very helpful complement... by the way I am a vivino constumer from Brazil ;)
Thanks, glad you liked it - love Brazil and Vivino is big there!
Thank you!
You are VERY welcome!
This dude is intense. Great content btw!
Thanks, yes INTENSE! :)
love this, thank you
Thanks glad you like it!
Great video! :)
Thanks!
GOAT presentation
Amazing video.
Thanks glad it was helpful!
Thanks, Heini. I love how you add the "Projects" part. I think even Andrew Grove would approve!
Please clarify: apart from meetings, how else do you track the progress on the key results?
Again, what sort of "dashboards" have you found helpful?
Thanks, we actually just used slides to communicate the results, pretty straight forward. Then we would track any numbers in spreadsheets. Longer term we always have lots of dashboards on screens in the office. I like simple dashboards that focus on exactly what you're trying to improve. Please check my video on what numbers to track here: th-cam.com/video/AOXwX2t3pDY/w-d-xo.html
Amazing explanation
Glad it was helpful!
Great video Heini, as always! My business is way too small to implement this, but that doesn't mean I can't take some of its ideas and implement them when working with my projects and freelancers. /Staffan
Thanks Staffan yes parts can be used at all sizes, very glad you liked it.
Awesome - thx for inspiration :-)
You are so welcome!
Great video
Thanks glad it was helpful!
Awesome video Heini! This is gold. Thanks so much! I have a question: what books or resources would you personally recommend to learn more about this methodology? I am interested in additional details like how to plan to achieve those KR's, how to conduct the weekly and monthly meetings, etc. I see that there is a lot of material on the Internet but a lot of it is a bit different from your methodology, and I like your methodology better. I love for example how you break down into monthly KR's. What books or resources would you personally recommend that is as close as possible to your methodology? Thanks a lot!
Thanks not enough books out there about that, maybe I should write one
Excellent
Thanks!
Great video, thank you. Quick question, you said that this should be used only for new projects, new initiatives. Why can’t you use this for core business goal structuring?
I think you can, Google has done that. We just use it in a specific way, no matter what you choose don't try and do too many things at the same time as you won't get the right things done. You have to make choices so that you have clear priorities.
This is GOLD
Thanks, very glad you liked it!
Raw Startup do you offer any mentorship or coaching programs to founders?
@@TomWang not at this point, maybe some day!
thanks for sharing :D
Very welcome!
It helps me a lot
Great, glad to hear it!
hi thx for the amazing video, i want to ask if okr applied to daily work, it is work or not? thx
I would say no, I'm sure some people do, but I'm not a fan.
Could anyone suggest a good OKR on Google sheet or Excel temple which would cover wholes step of setting and tracking objectives? Thank you in advance!
Thank you..
You are welcome!
Thanks for this, the example of OKRs for polo shirt project for initiative to increase revenue was very helpful!
For the impatient: the 7 steps are listed at @15:31.
Thanks, glad it was helpful!
Nice video. My question - being developer or project manager how can we implement OKR in the organisation. How can I make sure if OKR is implemented in my organisation.
Thanks, good question. Hard to say from here, but try and reach out to your managers.
ihi, as i am beginner as project manager applier, i woule like to master more analysing method for setting effective results from our objectives, i mean analyse the objectives deeper , do you have more examples like for construction projects, or smart design cases ?
Thank you for the video. I have a question: If objective is "Start selling on Shopify site" and key results are "Complete 50 orders from the Shopify site" can i name the project like "Open Shopify store" ? A bit confusing how to name things properly. Thank you
You always want the real goal to be the key result. Opening a shop is not that, selling that is what you really want. They way you always focus on what is important, selling polos.
Great content! The actual steps starts from 2:01
Thanks!
Really Learn to understand about OKR.Can u share a video to adopt OKR in switchgear company
Great thanks, yes I might do a new video on this!
Thank you very much for very well articulating the elements of OKR. It is very easy to understand and gave us good idea on where we should start and use it for Continuous Improvement.
Thanks, very glad you liked it!
it is very nice that i read so much about it but suddenly i understand everything
Fantastic, glad it was helpful
Nice and actionable. Do the project and then agile PDCA almost like in manufacturing agile to keep learning and impowering team not “you must hit sales pass or fail” they are objective that will take change to achieve
Thanks
Awesome
Thanks!
Good video
Thanks glad you liked it
Hi Sir,
it is such a wonderful way to explain OKR method. Really love your video. However I have a question, in step no 4, if you are asking only 30 polo to order then how you sale 45 in the month of March. I am requesting if you can share that logic as well.
thanks in advance
Regards
Prashant
Thanks, yes the first part is about finding 30 different styles of polos, the second is units sold.
Like rolling out with slides so can be presented.
Yes it actually works really well!
Hi, i think you define objectives like key results. As I know, objected shouldn’t be measurable. Like enter the German market.
Maybe I stretch the definition a bit, but I think there is still a clear difference between Objectives and Key Results
At least for me that is irrelevant, I can handle some flexibility in definitions. The good part is, now I have a model that I understand and can implement in my small company. So, I give this video a happy face!
Thanks for sharing! Do you have the template you use in this video?
Thanks Asbjørn, I don't at this point, but maybe I should make template, will get back to you here if I get it done.
Could be a nice addition to this video. I will copy it from the video and try implementing it :) thanks